Explore every episode of the podcast Simple Tips Smart Ideas
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Episode 6 : A quick whizz round IP (intellectual property) to give you an overview | 24 Jun 2019 | 00:08:17 | |
Intellectual property is something that so many people don’t understand – but it really isn’t that complicated and could have a positive impact on your business. Here is an explanation of the four main areas. And don’t forget – the government website is incredibly helpful. Get full access to Erica Wolfe-Murray at ericawm.substack.com/subscribe | |||
| Episode 5 : Listing the five things people buy to help you identify where you could generate new revenues | 24 Jun 2019 | 00:08:18 | |
We’ve broken down what people buy into five different areas. Most companies only earn money in one, or perhaps two of these. In this episode we explain what the five are and explore how you can find new ways to earn revenue by branching out. It’s what client Benjamin Pollock’s Toyshop did. Get full access to Erica Wolfe-Murray at ericawm.substack.com/subscribe | |||
| Episode 4 : How to use our simple CAKE analogy to help you innovate – whether you are a business or a freelancer | 24 Jun 2019 | 00:07:28 | |
It can be hard to understand how to use your intellectual assets to develop new ideas for your business. But by listening to our CAKE analogy, you will never forget how! It’s a very easy methodology to put into practice that you can start to apply today. Get full access to Erica Wolfe-Murray at ericawm.substack.com/subscribe | |||
| Episode 3 : Do you understand what you are really selling? Are you selling a product or its benefits? | 24 Jun 2019 | 00:03:16 | |
This short episode looks at how best to understand the ‘why’ of what you do to add value to your business… and if you are passionate about it even better! Get full access to Erica Wolfe-Murray at ericawm.substack.com/subscribe | |||
| Episode 2 : What are your Passions, your Skills and your Talents? And how can they play into your business growth? | 24 Jun 2019 | 00:09:42 | |
We are all passionate about different things – but do your passions have a role in your business? And can you harness your skills and talents in inventive ways to grow? This episode helps you understand the difference and you can hear a great case study that led Ben Wild to diversify. Get full access to Erica Wolfe-Murray at ericawm.substack.com/subscribe | |||
| Episode 1 : Using the unique story of your life, past clients and skills to build your business | 24 Jun 2019 | 00:10:14 | |
If you map your individual life and work history, you will discover that you have hidden value in your journey to here. By basing your work in your life trajectory, it can set you apart creating a business that no-one else can emulate. Here’s how… Get full access to Erica Wolfe-Murray at ericawm.substack.com/subscribe | |||