Explore every episode of the podcast Signals + Stories

Organizations continue to collect more and more data, but how can marketers turn those signals into action that drives business?

In this episode of Signals + Stories, Robin LeGassicke and Kelly Miller sit down with David Phillips, Chief Media & Activation Officer at Environics Analytics, to discuss the evolution of audience intelligence and what it takes to connect data and turn it into better business decisions. From first-party data and privacy to AI and measurement, they explore how marketers can find the signals that matter and create real business impact.

Are marketers drowning in data but starving for direction?

In this episode of Signals and Stories, Robin LeGassicke and Kelly Miller sit down with Hilary Borndahl, Founder of Miix Analytics, to unpack the growing importance of Marketing Mix Modeling (MMM). They explore why MMM is making a comeback, how it helps brands understand what’s truly driving growth, and why the future of measurement is about business impact, not just reporting metrics.

A practical conversation on media effectiveness, brand building, and making smarter marketing decisions

When we zoom out on the marketing landscape right now, audio is definitely having a moment, but maybe not in the way people expect. It’s no longer just an add-on channel. We’re seeing it become a much more strategic part of the media mix. Especially with podcasts, you’re getting this really high-attention, low-distraction environment, which is pretty rare right now. We talk about the attention economy all the time. But it does raise the question... if attention is the currency, are we actually valuing it properly in our media plans? In this episode we speak with Heather Gordon, Managing Director of Acast Canada on this very topic.

We hear a lot about data and insights, and in general live in a world of information overload, this plethora of data often causes brands and clients to get lost in the sea without being able to set a clear path or find a real insight that can drive a brand forward. In this Episode Robin and Kelly interview Vanessa Toperczer, Brand Growth Strategist & Accelerator. They will focus on measurement around Brands and Consumers, and how the insights from this data can help formulate better marketing plans, creative, and media choices for better business outcomes.

Robin LeGassicke, Chief Transformation Officer and Kelly Miller, Managing Director come together to introduce Signals + Stories. A new podcast focused on all things marketing, media, and advertising. Sprinkled with some thoughts on leadership, career pivots, ambition, burnout, motherhood, and what it really looks like to be successful in this industry.

Robin and Kelly will share real stories about how they've navigated this industry, the decisions made, the risks taken, the things that worked, and the things that didn’t.   

In subsequent episodes they will interview some of the brightest, boldest and bravest minds in the industry. Where you'll hear about the signals that guided them and the stories that shaped them.