Side Projects Podcast – Details, episodes & analysis

Podcast details

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Side Projects Podcast

with Clara Malley, Eli Williams, and Trey Taylor

Business

News

Frequency: 1 episode/12d. Total Eps: 152

Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream.

Hosted by Clara Malley, Eli Williams and Trey Traylor.

Find video episodes on YouTube.

For questions, comments and inquiries: info@side-projects.co

Hosted on Acast. See acast.com/privacy for more information.

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RSS

Apple

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇨🇦 Canada - marketing
05/07/2026
#91
🇨🇦 Canada - marketing
04/07/2026
#53
🇨🇦 Canada - marketing
29/06/2026
#80
🇬🇧 Great Britain - marketing
29/06/2026
#45
🇨🇦 Canada - marketing
28/06/2026
#51
🇨🇦 Canada - marketing
27/06/2026
#29
🇨🇦 Canada - marketing
10/06/2026
#82
🇬🇧 Great Britain - marketing
10/06/2026
#46
🇬🇧 Great Britain - marketing
09/06/2026
#56
🇬🇧 Great Britain - marketing
18/04/2026
#74

Spotify

No recent rankings available

Shared links between episodes and podcasts

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https://www.instagram.com/p
11467 shares
https://www.instagram.com/hellotefi
27 shares
https://www.instagram.com/depthsofwikipedia
7 shares

https://www.thelightphone.com/
50 shares
https://www.theverge.com/
46 shares
https://slate.com/podcasts/icymi
28 shares

https://www.youtube.com/@TheB1M
6 shares
https://www.youtube.com/playlist?list=PLArYIy4cER9uLERZnNR8MkCh0lTTV6mhw
1 share
https://www.youtube.com/watch?v=f7kvwp9aIyM
1 share

RSS feed quality and score

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RSS feed quality

To improve

Score global : 53%

Publication history

Monthly episode publishing history over the past years.

Year

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Latest published episodes

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Hawk Tuah Girl and the Next Phase of Viral Social Fame

vendredi 6 septembre 2024 • Duration 31:17

As Haliey Welch, aka Hawk Tuah Girl, gets her own relationship advice podcast on Jake Paul's network, the crew discusses how the virally famous are rewriting the playbook to capitalize on their moment in the spotlight. People like Welch, Jools Lebron ("very demure, very mindful") and Big Justice are outmaneuvering traditional industry players by brokering their own deals and monetizing on their catchphrases long before a CAA or UTA even reaches out for representation. Enter: the next phase of viral fame creation.

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Link in Bio’s Rachel Karten on Why Great Content Flops

lundi 26 août 2024 • Duration 44:40

Rachel Karten is a social media consultant and author of the Link in Bio newsletter. Previously, she led the social media team at Bon Appétit and Epicurious. On a rare bicoastal recording, she joins the pod to talk about why we’ve reached peak reactive social content, how teleprompters work, why no one actually wants a chronological feed, and the important work the Utah Department of Transportation is doing.

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How to Ditch Your Smartphone With The Light Phone Co-founder Joe Hollier

jeudi 23 mai 2024 • Duration 53:49

Joe Hollier is the co-founder of The Light Phone, an anti-smartphone “designed to be used as little as possible.” We talk taking inspo from Brian Eno, recalibrating our attention spans, how you gonna be mad on vacation, bible belt families, avoiding the word “addiction,” don’t overthink the research process, and building a more honest tech company.

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'Why Is This Interesting?' Founders Colin Nagy and Noah Brier Are Escaping the "Tyranny of the News Hooks"

vendredi 17 mai 2024 • Duration 41:13

Why Is This Interesting? is a daily Substack spearheaded by Noah Brier and Colin Nagy about interesting things. On a rare five-panel pod, they chat reclaiming agency from the algorithm, the power of niche, the masochistic struggle of writing a daily substack, “mensch” is added to the pod vocab, Mr. Beast is very very very good at thumbnail imagery, the level of commentary around AI is not as sophisticated as what’s actually happening/interesting.

Subscribe to Why Is This Interesting? Here: https://whyisthisinteresting.substack.com/

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SSENSE’s Steff Yotka on Exploratory vs. Prescriptive Tastemaking

mercredi 1 mai 2024 • Duration 55:21

Steff Yotka is the Head of Content at SSENSE. Fresh off of a return flight from Michèle Lamy’s 80th birthday rave at a discreet Venetian airport hanger, she joins the crew to discuss the merits of caviar and egg sandwiches as drunk food, non-algo bait editorial, storytelling around product, if you don’t like Lana Del Ray please leave, whether or not “menswear is in crisis,” and more.

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The Ohtani Scandal and Why Betting Ruined American Sports Culture

mardi 2 avril 2024 • Duration 32:46

The crew discusses the gambling scandal involving MLB superstar Shohei Ohtani’s interpreter, Ippei Mizuhara, and what it means for the future of sports betting. Plus, a quick interlude on the weather and Meghan Markle’s new brand lifestyle brand, American Riviera Orchard.

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Feed Me’s Emily Sundberg on Keeping a Closely Guarded Media Diet, Anti Politeness & Soda Saturation

lundi 25 mars 2024 • Duration 57:38

Emily Sundberg is a New York-based writer, director and consultant who authors a daily business and internet culture newsletter called Feed Me. She joins us on the pod to discuss her closely guarded media diet, meeting readers out in the wild, she’s not a fan of putting stickers on phone cameras, why she’s bullish on Zyn and bearish on prebiotic sodas, and more.

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Tradfluencers, Subway Gripes, and the Gen Z Gender Divide

lundi 18 mars 2024 • Duration 38:28

The crew explores the internet’s fascination with “tradfluencers” like Nara and Lucky Blue Smith. Plus, Eli forgets to drink water and has gripes about the dogs on the train, Trey talks about why the lack of friction in our lives has led to loneliness, and Clara has thoughts on how algorithms are impacting a growing gender divide.

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PR Consultant Gia Kuan on Building Cultural Relevance Outside of the Trend Cycle

lundi 26 février 2024 • Duration 45:09

Gia Kuan is a publicist, cultural consultant, and founder of Gia Kuan Consulting, which boasts an impressive client roster including brands like Telfar and Luar. We discuss the importance of avoiding “cookie cutter culture,” her screen time report, how her and Clara are Libras, ditching a law degree for PR, whether TikTokers belong at fashion week, and why P!nk is huge in Australia.

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The 2024 Predictionary: Six Words to Define 2024

mercredi 7 février 2024 • Duration 45:43

Hear directly from the brains behind the 2024 Predictionary—Day One’s dictionary for the future. The Predictionary identifies and contextualizes the forces that will shape culture in the years to come. This year we focused on three chapters exploring 2024’s key questions: Why is it so difficult to understand what’s happening and/or popular on the internet (Alternet Reality)? How do we break out of cultural “mid-iocrity” (Too Mid to Fail)? How will we navigate the shifting dynamics of fandom (The New Stan-dard)?

Be sure to read the full report: https://d1a.com/perspective/predictionary

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