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TitlePub. DateDuration
5 Simple Ways to Get Paid for What You Already Know30 Sep 202600:23:58

One of the biggest misconceptions I see when it comes to making money is the belief that you need to start from scratch. A new certification, a brand new idea, or a completely different skill set. But the truth is, most of us already have everything we need. The real problem is not a lack of knowledge, it is not knowing how to package and position what we already know.


In this episode, I break down five simple and practical ways to turn your existing skills, experiences, and knowledge into income. Whether you are in between roles, exploring a side hustle, or just trying to make extra money right now, this episode is your reminder that there is value in what you already bring to the table.


I also walk through a key mindset shift. You do not need to be the top expert. You just need to be a few steps ahead of the person you are helping. People are not just paying for information. They are paying for clarity, speed, guidance, and confidence. And that is where your opportunity lies.

Main Takeaways
  • You do not need new skills or certifications to start making money
  • There are five core ways to monetize what you already know
  • People pay for clarity, speed, and guidance, not just expertise
  • Start with one path and keep it simple instead of trying everything
Highlights Include
  • 00:00 – The biggest misconception about making money
  • 01:30 – Why you already have valuable, monetizable knowledge
  • 02:00 – The 5 ways to make money with what you know
  • 03:00 – The mindset shift you need before starting
  • 04:00 – Service and coaching as the fastest path to income
  • 06:00 – Done-for-you services and why people pay for convenience
  • 08:00 – Creating simple digital products that sell
  • 10:30 – Workshops and why people pay for real-time learning
  • 13:00 – Why reminders are key when selling anything
  • 15:00 – Using content to create opportunities and income
  • 18:00 – How to use AI without losing your voice
  • 21:00 – Why you should pick ONE path and start now
Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:

Announcements

If you’re ready to build a podcast that becomes your exit plan from your 9-to-5, sign up for my next live class: Start the Podcast That Builds Your Exit Plan

Save your seat here.


Social Media

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

She Got Laid Off…Then Built a YouTube Income to Pay Her Bills 25 Sep 202600:56:35

This week in the guest chair, Symone’ Austin shares her powerful journey from being laid off to building a thriving YouTube platform.


After recording and posting her layoff conversation, her video went viral and became the turning point in her entrepreneurial journey. In this episode, she breaks down how she built multiple income streams through YouTube ad revenue, brand partnerships, digital products, virtual assistant work, and strategic financial decisions like bringing on a roommate.


If you’ve been navigating uncertainty, considering content creation, or wondering how to turn a setback into leverage, this episode will show you how.

Highlights Include

00:00 – Recording the layoff conversation that changed everything

04:30 – Growing from 10K to 60K+ subscribers in one year

08:20 – Making $5,900 in one month from YouTube ad revenue

13:00 – Cutting expenses and surviving without touching savings

18:10 – Turning skills into income: photography, digital products, VA work

24:00 – Why personal finance has one of the highest CPMs on YouTube

29:00 – Replacing a corporate salary through content creation

35:00 – The reality of working 7 days a week as a full-time creator

38:00 – Getting a roommate as a financial reset strategy

43:00 – Navigating job offers after deciding to go all-in

Links Mentioned in This EpisodeWatch & Listen

Watch this episode on YouTube and listen on all podcast platforms:

Announcements

If you’re ready to build a podcast that becomes your exit plan, attend my next live class: Start the Podcast That Builds Your Exit Plan. Save your seat here.

Social Media

YouTube: Life and Numbers: https://www.youtube.com/lifeandnumbers

Instagram: @lifeandnumbers: http://instagram.com/lifeandnumbers

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

From a Food Blog to a $500K-a-Year Media Business: How Jannese Torres Built Yo Quiero Dinero18 Sep 202600:53:17

In this episode, I sat down with Jannese Torres, host of the Yo Quiero Dinero podcast, to talk about how she went from a corporate career in engineering, pharmaceuticals, and consumer manufacturing to building a $500K-a-year media business. Jannese shares how getting laid off pushed her to take entrepreneurship seriously and how her food blog, Delish D'Lites, became her first profitable side hustle.

We talk about how she used her blog income to pay off her student loans, why she launched Yo Quiero Dinero in 2019 to create the personal finance show she wanted to hear as a Latina, and how the podcast became the engine behind her book, speaking engagements, brand partnerships, and other income streams.


Jannese also breaks down the team and systems behind the business, why niching down helped her grow brand deals from $125 to more than $50,000, and how she separates the offers that pay the bills from the offers that let her experiment. This is an honest look at what it takes to build a profitable media brand without depending on one platform, one offer, or one source of income.


In this episode, you will learn:

  • How a layoff gave Jannese the push to test entrepreneurship before she felt fully ready
  • Why she treated her food blog like a non-negotiable commitment and learned SEO and brand partnerships
  • How blog income helped her pay off her student loans and become debt-free in February 2020
  • Why Yo Quiero Dinero centers Latinas and the power of building for a specific audience
  • How the podcast became the foundation for her book, speaking, brand deals, and other revenue streams
  • Why a podcast team, online business manager, and talent agent are essential to the way she works now
  • How she separates reliable 'pay the bills' offers from 'fun money' offers that give her room to experiment

Highlights Include

01:07 - Being the first in her family to graduate from college and beginning her career in pharmaceuticals and medical devices

04:10 - How getting laid off became the catalyst for testing entrepreneurship

08:32 - Building the Delish D'Lites food blog and treating it like a non-negotiable commitment

09:52 - Learning SEO and brand partnerships through a food blogging course

11:33 - Using blog income to become debt-free in February 2020

16:32 - Why owning your platform matters more than building entirely on someone else's platform

17:32 - Moving from blogging to launching Yo Quiero Dinero in 2019

19:42 - Why the podcast intentionally centers the Latina community

26:01 - How the podcast became the engine behind her media business

36:51 - The team behind the business: a podcast team, an online business manager, and a talent agent

40:20 - Growing brand deals from $125 to more than $50,000 by niching down

48:07 - Managing cash flow with 'pay the bills' offers and 'fun money' offers


Links and Resources Mentioned

Yo Quiero Dinero: https://yoquierodineropodcast.com


Connect With Jannese

Instagram: @yoquierodineropodcast

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How to Make Your First $1K Side Hustling11 Sep 202600:33:20

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You do not need a million dollars to change your life, you need your first $1,000.


In this solo episode, I’m breaking down why the first $1K is such a pivotal milestone for side hustlers and how it shifts everything from theory to proof. I walk you through the exact decisions and actions that turn preparation into income without overbuilding, overthinking, or waiting until things feel perfect.


If you’ve been stuck planning, tweaking, or doubting yourself, this episode will help you move forward with clarity, confidence, and momentum.


In This Episode, I Share:

  • Why the first $1,000 changes everything mentally and strategically
  • How to choose a simple offer you can confidently deliver right now
  • How to identify who your offer is really for and why frustration matters
  • Why clarity, consistency, and conversations matter more than perfection


Highlights Include:

  • 00:00 – Why you don’t need a million dollars to change your life — you need your first $1,000
  • 01:35 – How your mindset shifts after you make your first $1K and why proof matters more than theory
  • 02:31 – What actually counts as an offer and why your first one should be useful, not fancy
  • 03:52 – Why starting with what you’re already confident in is the fastest way to get paid
  • 05:16 – How to decide who your offer is really for and why specificity matters
  • 07:27 – The difference between a painkiller and a vitamin offer (and why frustration drives sales)
  • 08:55 – How to package your offer simply without a website, logo, or brand
  • 11:22 – Why offering your service is the most important step people delay
  • 12:48 – How confidence and customer focus directly impact whether you make your first $1K
  • 14:04 – Why you don’t need a massive audience — just real conversations and feedback
  • 15:37 – How to use feedback as information instead of taking it personally
  • 17:47 – Why overbuilding and “perfecting” keeps side hustlers stuck
  • 19:21 – Breaking down the math behind $1,000 so it feels achievable
  • 20:45 – Why fewer clients at a higher price can reduce burnout
  • 21:34 – Why most people earn their first $1K from conversations, not content
  • 22:19 – How I made my first $1,000 and what actually worked
  • 26:03 – When to start building your email list and why simple free resources convert better
  • 28:54 – How to use a 12-week sprint to stay focused on your first $1K
  • 29:38 – What to do when your first offer feels slow or doesn’t land immediately
  • 31:08 – What changes after you hit your first $1,000 — and the mistake to avoid next
  • 31:49 – Final action steps to start building your first $1K offer


Links Mentioned in This Episode


Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:


Check out episode 530 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

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From YouTube Exec to Full-Time Creator: How Chanel Tyler Turned Content Creation Into 5-Figure Passive Income 28 Aug 202601:09:20

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This week in the guest chair is Chanel Tyler, a strategist, creator, and self-described “contentpreneur” who has worked across investment banking, luxury marketing, and

YouTube before stepping fully into entrepreneurship.


Chanel built her reputation online by sharing trusted product recommendations and insights from her background in beauty marketing. But after years of consulting with a creator commerce platform that generated over 80% of her income, everything changed when the company suddenly shut down.


In this episode, Chanel opens up about what it really looks like to rebuild after losing the majority of your income overnight. She shares how she pivoted by diversifying her platforms, leaning deeper into affiliate marketing, launching new creator education programs, and embracing the vulnerability of sharing her personal story — including her journey with hearing loss.


If you’ve ever worried about relying on a single income stream or wondered how creators actually make money online, Chanel breaks down the strategy behind building a sustainable creator business.


In this episode, Chanel shares:

  • How she built a creator business by combining corporate strategy, content creation, and affiliate marketing
  • What happened when the platform responsible for 80% of her income shut down overnight and how she rebuilt
  • Why diversification across platforms, income streams, and partnerships is essential for creators and entrepreneurs
  • How affiliate marketing works and how creators can use performance data to negotiate higher-paying brand deals
Highlights Include
  • 00:00 – Introduction
  • 02:10 – Chanel’s career path from investment banking to luxury beauty marketing
  • 05:10 – Building an audience through skincare and product recommendations
  • 09:00 – Landing a role at YouTube working with top creators
  • 15:00 – Saving a year of income before leaving corporate
  • 19:00 – The moment she lost 80% of her income overnight
  • 24:30 – Why diversification is critical for creators and entrepreneurs
  • 27:00 – Building content series that grow an audience
  • 32:00 – Affiliate marketing vs. brand partnerships explained
  • 37:00 – Sharing her journey with hearing loss and disability
  • 40:00 – How statement earrings became part of her empowerment story
  • 43:00 – Affiliate income strategies for creators

Links Mentioned in This Episode
Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:



Social Media

Instagram: @thecreatorprofitlab

Instagram: @buymechanel

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

How Karen Young Built OUI the People21 Aug 202601:14:01

In this episode, I sat down with Karen Young, founder of OUI the People, a fine fragrance and body care brand born out of her own struggle with razor burn and ingrown hairs. Karen walks us through her path from fashion, where she interned at Dolce and Gabbana, to becoming an executive at Estee Lauder, to eventually building a beauty brand now sold in Sephora.


But Karen's story starts before OUI the People, with a lifestyle and home goods brand called Hammocks and High T that she built and ultimately had to close. We talk about the hard lessons on margins and capital that came out of that experience, the unexpected subway encounter that led to her job at Estee Lauder, and how she used her years inside a major beauty conglomerate to build her own brand from the ground up.


Karen also gets honest about the financial rollercoaster of raising venture capital, scaling a team, and chasing growth without profitability for years, and what finally shifted this year. We close things out with her thoughts on consumer psychology, pricing a premium product, and her advice for women weighing whether to leave a steady paycheck for their side hustle.


Main Takeaways
  • Why closing a business is not failure, but tuition in a school of hard knocks that teaches you margins, capital, and scale.
  • How to price a premium product by studying who your customer already trusts enough to spend on, not just what they say they need.
  • Why visibility does not equal revenue, and how chasing growth without watching profitability can quietly sink a business.
  • How building a trusted circle of fellow founders can matter more than any book when the entrepreneurial journey gets lonely.


Highlights Include
  • 00:20 - How a lifelong struggle with razor burn and ingrown hairs on melanated skin became the idea behind OUI the People
  • 05:49 - Why Karen closed her first business, a lifestyle and home goods brand called Hammocks and High T
  • 11:19 - Learning the difference between spotting a market gap and finding real money inside of it
  • 16:00 - The subway encounter that led to Karen's job offer at Estee Lauder
  • 25:37 - What Karen absorbed from watching a major beauty conglomerate acquire and scale brands from the inside
  • 34:15 - The origins of OUI the People, which started as a direct to consumer razor brand called We Shave
  • 41:14 - How Karen priced her first razor at seventy five dollars, then raised it to eighty five to ninety, by studying who was already buying La Mer
  • 43:49 - Why Karen called manufacturers in the UK, Germany, and Japan before choosing a small German razor maker
  • 50:39 - How the brand expanded from razors into body care, then into Sephora in 2019, then a full fragrance launch in 2023
  • 57:57 - The honest truth about raising venture capital, scaling a team, and finally hitting profitability this year
  • 1:12:19 - Lightning round: her go to founder resource, the mentor she admires, her non negotiable evening ritual, and her advice for side hustlers

Links Mentioned in This Episode


Social Media


Hosted on Acast. See acast.com/privacy for more information.

She Left Corporate Law, Went Back to Work, and Still Built a Global Fashion Brand14 Aug 202601:11:27

In this episode, I sat down with Busayo Olupona, founder and creative director of Busayo, the Brooklyn- and Lagos-based fashion brand known for its bold prints and textiles created with artisans in Nigeria. Busayo shares how she went from corporate finance law to bringing handmade pieces home in suitcases, selling them at scrappy pop-ups, and eventually landing in major retailers including Saks Fifth Avenue, Bloomingdale's, Shopbop, and Moda Operandi.


But this conversation goes much deeper than fashion. Busayo opens up about returning to a 9-to-5 after years of entrepreneurship, the shame and fear she had to unlearn, and the two serious cardiac events that forced her to confront the cost of constant striving. We talk about what it takes to build a business without losing yourself, why preparation matters before opportunity arrives, and how faith, meditation, and surrender changed the way she leads.


In This Episode, You Will Learn
  • Why learning a new industry while you still have a paycheck can protect both your savings and your confidence
  • How to view returning to a job as reinvesting in your business, not failing at entrepreneurship
  • Why Busayo had to separate her worth from her corporate title and other people's opinions
  • How years of creating collections before buyers said yes prepared her for the Saks opportunity
  • What two serious cardiac events taught her about sleep, stress, self-care, and sustainable ambition
  • How wholesale relationships can drive recurring revenue, brand discovery, and direct-to-consumer sales
  • Why Busayo believes faith, meditation, and surrender are practical tools for entrepreneurship


Highlights Include
  • 03:04 - Moving from Nigeria to the United States at age 11 and learning to reject parts of herself to fit in
  • 16:44 - How annual trips to Nigeria planted the seed for the Busayo brand
  • 19:37 - The first pop-up that pushed her to stop hiding her designs
  • 24:05 - Leaving Cleary Gottlieb and unlearning the belief that she was not enough
  • 29:16 - Attending her first trade show and returning with only two orders
  • 31:36 - Meeting mentor Mercedes Gonzalez and learning how wholesale really works
  • 32:36 - Going back to a legal job after burning through her savings
  • 34:49 - Returning to the same office building and confronting the shame tied to her old title
  • 36:19 - The first cardiac emergency that showed her she was pushing too hard
  • 39:49 - Experiencing a second cardiac event and making sleep and self-care non-negotiable
  • 47:59 - Why she now sees building a business as a spiritual endeavor
  • 55:49 - How years of preparation helped her seize the opportunity that led to Saks
  • 1:00:08 - Navigating strong years, lean years, and the impact of the Saks bankruptcy
  • 1:06:17 - Why wholesale remains an important revenue and discovery channel
  • 1:14:48 - Identifying your fear pockets before leaving a steady paycheck


Links and Resources Mentioned


Connect With Busayo


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How Her Wine Became the Obama Presidential Center’s Official White Wine 07 Aug 202600:51:33

After a devastating flood forced Chrishon Lampley to close her Chicago art gallery and wine bar, she turned that loss into the foundation for Love Cork Screw, a nationally distributed wine brand that has sold more than two million bottles.

In this episode, Chrishon shares how she broke into the wine industry with no upfront capital, got her products into major retailers, and navigated the realities of building a consumer brand without millions in marketing dollars.


She also reveals how a wine created in honor of her late father became the official white wine of the Obama Presidential Center, and what it took to rebuild after nearly losing the business again.


Main Takeaways
  • A devastating setback, like losing a business to a flood, can become the foundation for something bigger if you keep moving forward.
  • Building relationships and repeatedly asking for the sale, even after rejection, can open doors that money alone cannot.
  • Chasing notoriety across too many markets at once can cost more than it earns; focusing on one market at a time builds real traction.
  • Consistent, face to camera content can rebuild a business faster than relying on a marketing budget alone.


Highlights Include
  • [00:32] The flood that closed Three P's Art Lounge and led to Love Corkscrew
  • [01:26] Becoming one of the first African American women with an on and off premise liquor license in downtown Chicago
  • [05:58] Starting the Love Corkscrew blog as a way to heal after losing the gallery
  • [11:14] Explaining what a negociant is and pioneering the term in the wine industry
  • [17:30] Building Love Corkscrew from nothing through commission and consignment deals
  • [24:41] The advice from Barefoot Wine's founders that changed her strategy
  • [32:07] Losing her father and creating the Lampley wine line in his honor
  • [35:00] Landing the deal to become the official white wine of the Obama Presidential Center
  • [39:30] Running the Clink and Sip Festival and the Sipping Empower Foundation
  • [44:29] Committing to daily social media consistency to rebuild the business in 2026


Links Mentioned in This Episode


Watch & Listen
  • Spotify: open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t
  • Apple Podcasts: podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323


Social Media


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7 Things I Had to Unlearn Before Leaving My Corporate Job31 Jul 202600:43:40

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In this episode, I'm sharing the seven beliefs I had to unlearn before I could finally leave my corporate job and build Side Hustle Pro full time. I spent decades in corporate America, working at places like HBO, MTV, Google, and NPR, and even though I knew I wanted to leave, I wasn't mentally ready until I confronted the internal beliefs that kept me tied to that life.


Highlights Include
  • 00:00 - My corporate background and why I'm scratching the record on old habits
  • 03:01 - The seven things I had to unlearn to build Side Hustle Pro full time
  • 06:48 - Unlearning the need to have my entire future figured out before leaving
  • 11:25 - Why other people's opinions could not be my decision making system
  • 17:31 - Unlearning that a job or promotion was my only path to more money
  • 21:59 - Pay inequity in corporate and why the ceiling is lower than it seems
  • 22:49 - Unlearning that I was limited to doing only what I had already done
  • 27:33 - Confusing busyness with meaningful progress, and the one hour a day model
  • 33:36 - The biggest unlearn: staying employed was not actually the safest option
  • 42:21 - Reflection questions to figure out which belief you're still carrying


Watch & Listen

Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t

Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323


Social Media

Instagram: @SideHustlePro 

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Why She Pulled Her Brand Out of Whole Foods After 26 Years | Dawn Fitch, Founder of Pooka Pure and Simple30 Jul 202600:52:12

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In this episode, I sat down with Dawn Fitch, founder of Pooka Pure and Simple, to talk about the winding road that took her from designing album covers in the music industry to building a natural beauty brand rooted in her own health journey. Dawn opens up about the years it took to get an MS diagnosis, and how healing herself led her to start formulating clean, simple products long before she ever thought of herself as a business owner.


We get into the real, unglamorous parts of entrepreneurship: street teaming outside churches before social media existed, a cease-and-desist letter that almost derailed her Whole Foods deal, and the hard lessons of scaling into big box retail. Dawn also shares how she walked away from a failing retail lease with nowhere to go, only to land in the space that's been home to her production for over a decade.


Finally, Dawn walks me through the newest chapter of her story: a 250,000 dollar grant from Audible's DEI program that brought Pooka into a beautiful new Newark location, and how an activity she almost treated as an afterthought, the Bloom Bar, became the biggest draw of the whole business.


Main Takeaways
  • Protect your business structure early. Trademark your name, keep separate books, and build SOPs before you're forced to by a cease-and-desist letter or a big retail opportunity.
  • Don't chase big box retail until your core revenue stream is stable enough to absorb the rules, returns, and thin margins that come with it.
  • When a business decision doesn't feel right, it is okay to walk away even without a backup plan. Trust and timing can lead you somewhere better.
  • Build a real activation or experience around your product. Community and connection, not just the product itself, is what keeps customers coming back.


Highlights Include
  • (00:41) Dawn's start as a graphic designer in the music industry, designing album covers
  • (01:36) The moment paralysis first hit while she was walking to work
  • (03:04) The five-year journey to her eventual MS diagnosis
  • (05:15) How the name Pooka came from her mother calling her kids her pooka leaders
  • (07:19) Why email marketing became the backbone of the business from day one
  • (11:01) The cease-and-desist letter over the brand name right before entering Whole Foods
  • (13:49) How putting her pride to the side led to her first 10 Whole Foods stores
  • (18:29) Her advice on knowing when a business is truly ready for big box retail
  • (26:51) Why Pooka exited all 62 of its Whole Foods stores last year
  • (29:04) How the Best Life Tribe Facebook group and a sea moss request from a member helped save the business during the pandemic
  • (32:07) Landing the 250,000 dollar Audible DEI grant for the new Newark space
  • (35:14) How the Bloom Bar, almost an afterthought, became the biggest draw of the business


Watch & Listen

Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t

Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323


Social Media

Website: pookapureandsimple.com

Instagram: @Pookalita

TikTok: @Pookalita1

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How Roxy Couse Replaced Her Corporate Title With Her Personal Brand24 Jul 202600:49:42

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In this episode, I sat down with Roxy Couse, the creator behind Millennial Manager, to talk about how she built a thriving personal brand while climbing the corporate ladder. Roxy spent almost 15 years in corporate, working her way up to senior director, before stepping away to run her content and consulting business full time.


We got into the real logistics of that transition, from going part time first, to navigating conflict of interest concerns at work, to eventually bringing on a management team once the opportunities became too much to handle alone. Roxy also opened up about paying off student loan debt with her side hustle income and the exact moment she realized her content could become a real business.


Roxy is now building SlowFi, a platform designed to help other corporate professionals build profitable personal brands with structure, community, and coaching. 


Main Takeaways:


  • Consider going part time before fully leaving your job so you can test whether your side income is consistent before walking away completely.
  • Protect your main income while building a passion project by staying discreet at work and avoiding brand partnerships that could create a conflict of interest.
  • Bring on a management team or support staff once inbound opportunities outgrow what you can manage on your own, especially around contracts and negotiations.
  • Personal brand building does not have to be high effort. Make content creation fit into the pockets of time you already have instead of forcing a rigid content calendar.


Highlights Include
  • 1:01 - Roxy's 15 year corporate career and her shift into content creation
  • 3:50 - What held Roxy back from starting to create content
  • 6:36 - The origin story behind her Millennial Manager persona
  • 8:09 - How Roxy navigated conflict of interest concerns while working full time
  • 14:20 - Why she went part time before leaving corporate completely
  • 19:51 - The moment she realized she needed a management team
  • 25:26 - How her one on one consulting turned into building SlowFi
  • 33:24 - Her timeline for launching SlowFi and the realities of bootstrapping as a Black founder
  • 38:22 - Balancing motherhood with running her business
  • 47:00 - Lightning round: resources, admiration, non-negotiables, and her advice for aspiring side hustlers


Watch & Listen

Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t

Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323


Social Media
  • Instagram, TikTok, and X: @Roxycouse

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She Emptied Her Retirement to Open a Tea Brand (Jamila Wright, Founder of Brookyn Tea)17 Jul 202601:00:11

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In this episode, I sat down with Jamila Wright, co-founder of Brooklyn Tea, to trace the full story of how she and her husband Ali turned tea dates into a business. Jamila walked me through leaving a career in education, emptying her retirement savings, and fighting a two year trademark battle before they ever opened their first location.


We got into the real financial decisions behind building out that first shop, including an SBA loan that arrived late, putting up her own home as collateral, and the lesson she learned about the difference between being an investor and being an owner operator. Jamila also shared how a relationship with a fellow Brooklyn business owner led to their current Lewis Avenue location.


From there we picked up with how Brooklyn Tea’s verticals came together, the financial setbacks along the way including a six figure loan and a partnership that fell apart, and the moment she and Ali finally started paying themselves. 



Main Takeaways
  • Big opportunities often come from saying yes rather than a master plan, so be ready to rise to the moment when it arrives.
  • Waiting on outside funding like an SBA loan can force you to dip into personal savings, so plan for delays before signing a lease or starting construction.
  • Choosing between taking on debt or equity investors should depend on your long term goal, whether that is building a legacy brand or eventually selling it.
  • Paying yourself is a milestone that often comes after years of sacrifice, so figuring out that number is part of building a sustainable business.

Highlights Include
  • (00:32) How Jamila and Ali went from dating over tea to business partners
  • (08:12) The financial decisions behind opening the first Brooklyn Tea location
  • (16:16) Why Jamila had to put up her Atlanta home as collateral for their SBA loan
  • (19:38) Debt versus equity, and deciding what kind of business you want to build
  • (24:13) The real lesson foot traffic taught them about their first location
  • (29:45) How a relationship with Monique Greenwood led to their current Lewis Avenue location
  • (37:33) Saying yes to wholesale and e-commerce almost by accident
  • (47:39) Landing a licensing and franchising deal with an airport
  • (52:12) The Saks Fifth Avenue partnership that fell apart
  • (1:07:45) Paying themselves for the first time after two and a half years

Watch & Listen

Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t

Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323


Social Media

Website: brooklyntea.com

Brooklyn Tea Instagram: @brooklyntea

Jamila's Instagram: @jamilawright21

Hosted on Acast. See acast.com/privacy for more information.

How Real Housewives of Atlanta's Cynthia Bailey and Co-Founder Dana Hill-Robinson Built Glowissima Skincare14 Jul 202601:02:15

If this resonated with you, here are additional resources:

⭐ APPLY TO SHIFT: https://sidehustlepro.co/shift


In this episode, I sat down with longtime friends and business partners Cynthia Bailey and Dana Hill-Robinson to talk about how a friendship that started in a New York hair salon in the 1990s turned into a skincare brand thirty years later. Cynthia shares her path from an eighteen year old model moving to New York to a reality television mainstay, while Dana walks us through her years at Vogue and Harper's Bazaar and building the beauty subscription box Cocotique.


We dig into how they finally partnered on Glowissima, why they chose to launch with only two hero products, and how they source ingredients like manuka honey and kiwi seed oil from New Zealand. Cynthia also opens up about the businesses she has closed in the past and what those experiences taught her about knowing when to walk away.


Cynthia and Dana get candid about profitability timelines, the current shift in consumer spending, and why a huge social following does not automatically translate into sales. They close out with practical advice for women who want to start a business but are worried about money and failure.



Main Takeaways
  • Launch lean: start with one or two hero products instead of a full line so you can prove the concept before scaling.
  • Know when to fold: it is a business skill, not a failure, to walk away from a venture once it stops making financial sense.
  • Vet every partnership: joint ventures work best when both sides have a track record and clearly defined roles from the start.
  • Followers are not buyers: a large social following does not guarantee sales, so keep testing your messaging and your audience.



Highlights Include
  • (00:19) How Cynthia and Dana met at a New York hair salon in the 1990s
  • (02:37) Cynthia's move from Alabama to New York at eighteen to model
  • (04:08) The Essence cover that became Cynthia's big break
  • (05:24) The move from modeling into reality television
  • (10:26) Lessons from closing the Bailey Wine Cellar and the Bailey Room
  • (14:44) Dana on pivoting Cocotique into a health and wellness hub
  • (17:56) The formulation story and meaning behind the name Glowissima
  • (19:14) Turning a thirty-year friendship into a business partnership
  • (27:01) Sourcing manuka honey and kiwi seed oil from New Zealand
  • (38:57) Digging deeper on marketing when the economy shifts



Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:



Announcements

Applications are now open for Shift, my 12-week coaching program designed to help experienced professionals package their expertise into a profitable offer, identify their first clients, and confidently launch their next chapter.

Learn more and apply at: https://sidehustlepro.co/shift


Social Media

Cynthia Bailey: Instagram @CynthiaBailey

Dana Hill-Robinson: Instagram @DanaHillRobinson

Glowissima: Instagram, Facebook, and TikTok @Glowissima

Cocotique: Facebook @CocoTique, TikTok @CocoTiqueBeautyBox

Hosted on Acast. See acast.com/privacy for more information.

520: How Jotaka Eaddy Built a Movement of 44,000 Black Women Overnight07 Jul 202601:03:42

If this resonated with you, here are additional resources:

⭐ APPLY TO SHIFT: https://sidehustlepro.co/shift


In this episode, I sat down with Jotaka Eaddy, founder of Full Circle Strategies and Win With Black Women, for a conversation about power, purpose and resilience. We talked about her childhood in Johnsonville, South Carolina, a town of under 1,400 people that taught her the value of community long before she ever set foot in Washington, DC or Silicon Valley.


Jotaka walked me through her path from student activist against the death penalty to senior advisor at the NAACP to becoming the first Black employee at a fintech startup in Silicon Valley. She opened up about the layoff that nearly broke her and the Oprah Winfrey clip that helped her reframe it as redirection rather than failure.

We also talked about how Win With Black Women was born from a single late night email in 2020 that turned into a Zoom call with 44,000 women, and how that same community continues to organize today. Jotaka got vulnerable about losing her mother during the 2024 election season and what that grief has taught her about faith, resilience and asking for help.


Main Takeaways
  • Your community can be your first investors. The people of Jotaka's hometown pooled money so she could attend a conference that changed the course of her life.
  • A layoff is not always failure. It can be redirection toward something bigger than you could have planned for yourself.
  • Movements are built in the quiet, consistent work that happens long before anyone is watching or celebrating.
  • Black women hold real power at the ballot box and in daily acts of organizing, even while in survival mode.


Highlights Include
  • 02:01 - Growing up in Johnsonville, South Carolina
  • 05:04 - The conference that changed her life
  • 11:46 - Learning to lead by carrying the bag
  • 15:17 - Making the leap into Silicon Valley
  • 19:08 - Getting laid off and finding strength in an Oprah Winfrey clip
  • 29:02 - The spark behind Win With Black Women
  • 35:40 - The night 44,000 women joined the call
  • 44:53 - How to show up when you are in survival mode
  • 48:05 - Opening up about losing her mother


Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:



Announcements

Applications are now open for Shift, my 12-week coaching program designed to help experienced professionals package their expertise into a profitable offer, identify their first clients, and confidently launch their next chapter.

Learn more and apply at: https://sidehustlepro.co/shift


Social Media

Jotaka Eaddy: Instagram: @JotakaEaddy

Win With Black Women: Instagram: @WinWithBlackWomen

Hosted on Acast. See acast.com/privacy for more information.

519: After 10 Million Downloads, Here’s What I Learned 20 Jun 202600:25:47

If this resonated with you, here are additional resources:


⭐ APPLY TO SHIFT: https://sidehustlepro.co/shift


When I launched Side Hustle Pro, I thought success would be measured by downloads, rankings, sponsorships, and audience growth. And while reaching 10 million downloads is a milestone I'm incredibly grateful for, I've learned that the true value of podcasting has very little to do with the number itself.


In this episode, I share the biggest lessons I've learned after more than 500 episodes and 10 million downloads. From building meaningful relationships and creating opportunities I never could have predicted to developing new business offers, growing a loyal community, and gaining clarity on my next chapter, podcasting became much more than a content platform. It became a vehicle for transformation.


Whether you're a podcaster, entrepreneur, creator, or professional looking to build your personal brand, this episode will challenge you to think differently about what you're creating and how it can become the bridge to where you want to go next.


Main Takeaways
  • Downloads are not the destination. Trust, relationships, and opportunity are the true assets.
  • A podcast can become a powerful networking tool that opens doors you never expected.
  • Specificity and niching down accelerate discoverability, growth, and community building.
  • Podcasting can help you validate ideas, package your expertise, and build your next business offer


Highlights Include
  • 00:00 – The lesson behind 10 million podcast downloads
  • 01:16 – Why podcasting became my most powerful networking tool
  • 03:28 – The new podcasting playbook for creators and entrepreneurs
  • 04:17 – Building trust through the intimacy of audio
  • 05:39 – My thoughts on video podcasting and discoverability
  • 10:34 – Why niche podcasts grow faster than general ones
  • 14:50 – Trust as the most valuable asset you build
  • 16:27 – How Side Hustle Pro led to national media opportunities
  • 18:30 – The unexpected doors podcasting opened for my career
  • 20:04 – Why most podcasts struggle to grow
  • 21:36 – How podcasting became the bridge to my next chapter
  • 23:52 – Why I created the Shift Program

Links Mentioned in This Episode
  • Shift Program: https://sidehustlepro.co/shift


Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:


Announcements

Applications are now open for Shift, my 12-week coaching program designed to help experienced professionals package their expertise into a profitable offer, identify their first clients, and confidently launch their next chapter.

Learn more and apply at: https://sidehustlepro.co/shift


Social Media

Instagram: @sidehustlepro

Hosted on Acast. See acast.com/privacy for more information.

518: The ONE skill you need to learn before you QUIT12 Jun 202600:30:12

If this resonated with you, here are additional resources:


⭐ APPLY TO SHIFT: https://sidehustlepro.co/shift


In this solo episode, I am getting real with you about the one skill that changed everything for me and that I believe every woman needs to develop right now: learning how to make money directly for yourself. I am sharing why the leap from employee to entrepreneur is so hard, how our entire lives have programmed us to earn money for someone else, and what it truly takes to start creating money on your own terms.


I take you back to my days at NPR, where I was climbing the ladder, playing the game, and quietly building Side Hustle Pro on the side. I share how a hater coworker who reported me to my boss became the catalyst for my exit plan, how I landed my first $4,000 podcast sponsorship from a cold customer service email, and how learning just two revenue streams gave me the confidence to leave my job for good.


This episode is also a reminder that you do not have to have everything figured out before you start. Your first $20 or $25 outside of your paycheck changes something in you that no amount of planning can replicate. If you are sitting at a crossroads wondering what your next move is, this episode is your sign to start choosing yourself.


Main Takeaways
  • The difficulty of leaving a job is not fear or lack of risk tolerance; it is decades of programming to earn money for someone else, and that programming can be unlearned.
  • Earning money depends on someone else choosing you, while creating money is about identifying a problem, building a solution, and offering it to the world.
  • You do not need two revenue streams mastered before you act; your first dollar outside a paycheck unlocks a shift in confidence and mindset that no amount of planning can give you.
  • Showing up imperfectly is part of the process; authenticity attracts the right people and gives your audience permission to let their guard down too.


Highlights Include
  • 00:01 - Why I chose to record this episode on the go with ease over perfection
  • 02:27 - How jobs program us to earn money for someone else and why that makes the leap so hard
  • 03:06 - The story of bringing my now-husband Muoyo to my NPR holiday party and what it revealed about being stuck in the corporate mindset
  • 07:31 - Why smart, experienced, degreed women still feel stuck and what they are actually missing
  • 09:49 - The difference between earning money (someone choosing you) and creating money (creating value)
  • 12:15 - Why showing up imperfectly is how you attract your people, especially as Black women in professional spaces
  • 14:37 - Why relying on someone else to choose you is bad for your mental health, and what to do instead
  • 18:47 - My personal backstory: launching Side Hustle Pro while at NPR and investing $1,197 in a sponsorship intensive
  • 21:06 - How a cold email to a customer service inbox landed me my first $4,000 podcast sponsorship contract
  • 25:52 - The coworker who reported me to HR and how that moment became the push I needed to start my exit plan
  • 00:00 (Part 2) - Why your first $25 changes everything internally and how making money directly for yourself is the skill to build right now


Links Mentioned in This Episode

Shift Coaching Program: sidehustlepro.co/shift


Watch & Listen

Listen to Side Hustle Pro on Apple Podcasts: podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323

Listen on Spotify: open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t


Announcements

SHIFT, my transformational coaching program for ambitious women who want to turn their side hustle into their exit plan from their 9-to-5, is now open for applications. Apply now at sidehustlepro.co/shift before spots fill.


Social Media

Side Hustle Pro Instagram: @SideHustlePro


Hosted on Acast. See acast.com/privacy for more information.

517: After Quitting My 6-Figure Job to Launch My Own Business Here’s What I Learned 05 Jun 202600:26:05

If this resonated with you, here are additional resources:


⭐ APPLY TO SHIFT: https://sidehustlepro.co/shift


In this solo episode, I'm pulling back the curtain on my entrepreneurial journey and sharing the six most important lessons I've learned since leaving my corporate job in 2017. Most people assume that quitting was my biggest risk, but the truth is, the scariest steps happened long before I ever turned in my notice.


I take you all the way back to 2015, when I graduated from business school without a job after not receiving the full-time offer from my Google internship. From studying abroad in Barcelona to avoid reality, to moving back to DC and starting a blog with no plan, this episode is about what really happens in the messy middle before success shows up. I share how rejection led me to NPR, how my experience there became the foundation for Side Hustle Pro, and how I earned my first $4,000 sponsorship contract from a cold email to a customer service inbox.


This episode is for anyone who is waiting for a sign, a plan, or the perfect moment. Spoiler: that moment is not coming. What is coming is everything you need to build, but only if you start. I break down exactly how I got here and what I want you to take away from this milestone journey.


Main Takeaways
  • Rejection is redirection: Not getting the Google offer was the push that led Nicaila to build Side Hustle Pro.
  • You don't need the whole plan: Taking one next step, even without knowing where it leads, is how clarity is built.
  • Clarity comes from action: The idea for Side Hustle Pro did not come before the action; the action revealed the idea.
  • Bet on proof, not hope: Nicaila didn't quit her job out of fearlessness, she quit because she had consistent data showing her business could grow.


Highlights Include
  • [00:02] I share the real biggest risk I took, and it wasn't quitting my job
  • [00:24] The Google internship story: expecting the full-time offer and not getting it
  • [02:45] Graduating from business school with no job, no plan, and moving back to DC
  • [04:40] Lesson 1: Rejection is redirection, and what that looked like in real life
  • [07:16] Lesson 2: You don't need the whole plan, just the next step
  • [00:02 segment 2] Lesson 3: Clarity comes from action, not waiting for an aha moment
  • [03:11] How Side Hustle Pro's concept was born out of a boring blog pivot
  • [07:26] Lesson 5: Bet on proof, how I earned my first $4,000 sponsorship
  • [11:37] The real reason I quit: not fearlessness, but evidence
  • [12:19] Lesson 6: The life you want is built before you leave, not after


Links Mentioned in This Episode

APPLY TO SHIFT: https://sidehustlepro.co/shift


Watch & Listen

Listen to Side Hustle Pro on Spotify: open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t

Listen on Apple Podcasts: podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323


Social Media

Instagram: @SideHustlePro


Hosted on Acast. See acast.com/privacy for more information.

516: From Caregiver to CEO: How Camille Joy Turned Her Son’s Diagnosis Into a Movement29 May 202601:00:33

In this episode, I sat down with Camille Joy, founder of the Moments of Joy Podcast and author of Moments of Joy: 90 Days of Encouragement, published by Penguin Random House. Camille is a trafficking survivor who escaped an abusive situation at 21, became a high school dropout turned executive chef, and fought her way into a six-figure salary by going directly to the CEO. When her youngest son Mason was diagnosed with autism, everything shifted again, and a raw, tear-filled video she recorded in her car after a difficult doctor visit went viral with over six million views in 2022.


Today Camille runs two businesses: Moments of Joy, her for-profit media brand built on brand deals, speaking, and her book, and Awesomely Different, her nonprofit that provides swimming lesson grants for children with autism. She also shares how she and her filmmaker husband manage it all without a village, and what it really took to land Holly Robinson Peete as a podcast guest after five attempts over several years.


Main Takeaways
  • Your test is your testimony: Camille's openness about trafficking, autism, and grief is what built her audience and her business.
  • Tackle the shame first: Before you can turn your story into impact, you have to get comfortable sharing what you have been through.
  • Serve before you ask: Camille landed Holly Robinson Peete as a guest by consistently showing up in her community, buying her book, attending her events, and reaching out five times before getting a yes.
  • Caregiving and entrepreneurship can coexist: Camille and her husband run two businesses while raising Mason by communicating constantly, sharing schedules, and giving each other permission to pursue their goals.


Highlights Include
  • 00:46 - Camille shares what life looked like before the Moments of Joy Podcast existed
  • 01:45 - Mason's birth story and three heart surgeries in 18 months
  • 02:42 - Receiving Mason's autism diagnosis and how it changed everything
  • 04:40 - Camille reveals she is a trafficking survivor and how she escaped at 21
  • 06:06 - How a stranger saying her name out loud was the sign she needed to go to culinary school
  • 09:14 - Fighting for the executive chef title at ConAir Corporation by CC'ing the CEO
  • 11:13 - Going to the CEO directly to demand her six-figure salary and getting it on the spot
  • 23:22 - The viral reel that changed everything: 6 to 7 million views after a tearful moment in the car
  • 27:06 - Launching Awesomely Different, her nonprofit that teaches children with autism to swim
  • 31:52 - Signing with Penguin Random House and the reality of first-round edits
  • 38:45 - How Camille and her husband manage two businesses and Mason's care without a traditional village
  • 46:01 - Why tackling shame is the first step to turning your test into a testimony
  • 52:03 - The strategy behind landing Holly Robinson Peete and why she reached out five times
  • 56:17 - Lightning round: resources, role models, daily non-negotiables, and parting advice


Links Mentioned in This Episode

Podcorn (early podcast sponsorship platform): https://podcorn.com

Moments of Joy Podcast: https://www.mojpodcast.com/ 


Watch & Listen

Side Hustle Pro Podcast on Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t

Side Hustle Pro Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323


Social Media

Instagram: @momentsofjoypodcast

TikTok: @momentsofjoypodcast

Hosted on Acast. See acast.com/privacy for more information.

515: From Corporate to Creative: How Jessica Lane Alexander and Lori Hall McKissic Built Pop’N Creative into a $4M Agency22 May 202600:59:47

In this episode, I sat down with the powerhouse duo behind Pop’N Creative, Jessica Lane Alexander and Lori Hall McKissic. These two met years ago at Turner Broadcasting and spent years rising through the ranks of some of the biggest names in media and entertainment, including TBS, TNT, UPTV, and TV One, before finally betting on themselves. Their story is one of calculated risk, deep friendship, and relentless creative vision.


I was so excited to finally get them both on the show and dig into the real behind-the-scenes of how Pop’N Creative came to be. They walked us through the eight-week planning process over dinners and drinks that turned into a real business, how they launched in February 2020 (yes, right before the pandemic), and how they survived and thrived when the world shut down. They bootstrapped everything, pivoted their model on the fly, and landed clients like Freeform, Hulu, and National Geographic along the way.


We also got into the money conversation because the glitz and glamour of events and activations has a whole financial infrastructure behind it. We talked about payment terms, cash flow management, how to structure agency contracts, and what it really takes to grow to the $4 million revenue range as a small boutique agency. If you are building something in the creative or service space, this one is full of gems.



Main Takeaways
  • Start before you are fully ready: Pop’N Creative launched in February 2020, and the pandemic that followed actually forced them to pivot into a social-first model that helped them grow.
  • Use the 60% rule: Before leaving your full-time job, aim to have 60% of your target salary locked in through contracts so you have enough security to leap without operating from fear.
  • Master cash flow, not just revenue: Payment terms of net 60 to net 90 are common in the agency world, so having a business line of credit and a great accountant are non-negotiable early hires.
  • Your network IS your net worth: From their first capabilities presentation to their Cannes Lions shortlist, every major win came from relationships they had built over years in the industry.


Highlights Include
  • 00:53 - Jessica and Lori share their individual career journeys through Turner, Kellogg Business School, Microsoft, UPTV, and TV One
  • 09:07 - The moment Jessica first told Lori "we could do this ourselves" and how she pitched the idea twice before it stuck
  • 10:35 - How they tested the business concept during eight weeks of structured planning sessions over dinner and drinks
  • 13:38 - Launching Pop’N Creative in February 2020, just weeks before the pandemic shut everything down
  • 14:01 - How Lori's unexpected layoff during the pandemic became the best thing that ever happened to her entrepreneurial journey
  • 19:06 - Landing their very first capabilities presentation with Freeform (Disney) and wowing a room of 15 people on their first try
  • 25:27 - How they bootstrapped and self-funded Poppin to retain full autonomy, and what happened when their first big event contract got canceled
  • 27:49 - The Hulu skating rink at Essence Festival and how they pivoted to experiential work post-pandemic
  • 47:14 - Pitching National Geographic on a wild-card Fashion Week idea with holographic animals that got shortlisted at Cannes Lions
  • 59:31 - Their parting advice: the 60% rule for leaving your job and why finding a business partner or lieutenant makes all the difference


Links Mentioned in This Episode

Pop’N Creative Website: https://www.popncreative.com


Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:


Social Media

Pop’N Creative: @popncreative

Jessica Lane Alexander: @LaneJessD

Lori Hall McKissic: @loriJAY 

Hosted on Acast. See acast.com/privacy for more information.

514: From Tutoring Classmates in High School to $1M College Prep CEO w/ Janae Young15 May 202601:16:23

In this episode, I sat down with Janae Young, founder and CEO of Young College Prep, who started her first business at just 15 years old, tutoring classmates out of her school library in Wilmington, North Carolina. By the time she graduated high school, she had a team of eight tutors. By the time she graduated from Stanford, she had hit $300K in annual revenue. And by 2025, she crossed her first million.


But Janae's path was anything but linear. COVID wiped out the SAT/ACT prep market practically overnight, and her company went into negative profit. She was a freshman in college, going through a breakup, studying computer science remotely and somehow she held on. What she shares in this episode about staying stubborn in the quiet moments, investing $25K in herself as a 19-year-old college student, and pivoting her business model to serve parents instead of students is the kind of transparency you don't often hear.


Janae also opens up about navigating the college admissions landscape in a post-affirmative action era, why she believes the college application process is a metaphor for life, and how she's helping students of color tell their stories powerfully. If you're an entrepreneur in a side hustle chapter or a parent thinking about your kid's future this one is for you.



Main Takeaways
  • Invest in yourself before you feel ready: Janae wired $25K to a mastermind as a 19-year-old college student with almost nothing left in her account and that bet changed everything.


  • Know who actually holds the decision and the wallet: When Janae shifted her focus from students to parents, her revenue took off.


  • Real urgency comes from the problem, not just the deadline: Make your client deeply aware of what inaction is costing them for Janae's audience, that's potentially $100K+ in lost merit scholarships.


  • Selling is just teaching: When you see yourself as an educator first, the "sleazy" feeling disappears and you become a genuine guide.



Highlights Include
  • (0:38) Janae started her tutoring business at 15 because she was too young to work at Chick-fil-A
  • (3:26) Hiring and firing her first employee at 16 -- including a tutor who poached a client and cited contract law to get away with it
  • (11:12) How COVID wiped out the SAT/ACT market overnight and sent her business into negative profit
  • (22:43) Screen recording a webinar, then closing 4 out of 5 people at $500 the very next night
  • (27:28) Wiring $25K to a mastermind at 19 -- and the phone call her mom got from the bank
  • (31:21) Why shifting her target from students to parents changed her revenue trajectory
  • (36:27) How she structured her Stanford schedule to be a student Mon-Wed and a CEO Thu-Fri
  • (39:30) Breaking down her two offers: Ivy League Score ($2,500) and Ivy League Acceptance ($12K)
  • (51:00) Her organic and paid marketing mix: podcast, ads, and live and evergreen webinar funnels
  • (1:03:46) Her response to the affirmative action ruling and how she helps students of color own their story



Links Mentioned in This Episode



Watch & Listen

Listen to the Side Hustle Pro podcast on Spotify, Apple Podcasts, and wherever you stream podcasts. Watch full video episodes on the Side Hustle Pro YouTube channel.



Social Media

Hosted on Acast. See acast.com/privacy for more information.

513: Tiffany Aliche on What the Hard Years Teach You About Money and Resilience 08 May 202601:06:49

This week in the guest chair is Tiffany Aliche, known to millions as the Budgetnista and the author of the New York Times bestseller Get Good With Money. Tiffany is back for a deeply personal conversation about what burnout actually looks like when you’re at the top of your game, and what it finally took for her to listen to herself.


She opens up about the physical and emotional signs she ignored for too long, the scary truth she finally admitted to her therapist, and how a solo trip to Sedona shifted everything. She also takes us inside the business pivot happening at Budgetnista, from being the face of everything to stepping back and watching her company grow 74% in a single quarter.

We also get into the deeper financial conversation: the difference between financial freedom and financial wholeness, how to release financial shame, and the two questions Tiffany now leans on in even her darkest moments. This one is rich from start to finish.



Main Takeaways
  • Burnout is misalignment, not overwork
  • Why stepping back from being the face of your brand can grow your business
  • Financial wholeness vs. financial freedom: which goal actually serves you
  • How to release financial shame and start your money journey without going it alone



Highlights Include
  • 00:00 - Tiffany’s burnout: blood pressure spikes, Oura Ring stress alerts, and a back that gave out
  • 03:00 - The thing she finally said out loud and how it shifted her physical pain
  • 08:10 - Why her COO reframed burnout: it’s not hard work, it’s misalignment
  • 10:54 - Zone of excellence vs. zone of genius
  • 21:17 - Transparent look at Budget Nista’s revenue journey from a $10M peak to today’s upswing
  • 23:41 - The B2B contract pivot: Newark schools, United Way, and NYC Dept of Education
  • 43:38 - Wealth guilt, giving beyond the overflow, and learning to drink from your own cup
  • 48:08 - A three-part framework for starting your financial journey: community, voice, and vision
  • 56:50 - Financial wholeness explained: the 10 pillars and why this goal is for everyone
  • 01:01:30 - Two questions to ask in your hardest moments: Is this true? Is it the only truth available?
  • 01:03:34 - Tiffany previews her upcoming book, The Gifts of Grief, and her 2027 sabbatical



Links Mentioned in This Episode



Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:



Social Media


  • Side Hustle Pro - @sidehustlepro

Hosted on Acast. See acast.com/privacy for more information.

512: How Leah Collins Turned Financial Mistakes Into a TV Show, Multiple Income Streams, and a Purpose-Driven Career 01 May 202600:43:39

This week in the guest chair is Leah Collins, financial coach, speaker, and host of Maxxed Out, a powerful series helping people confront their finances and the relationships tied to them. But Leah’s journey didn’t start on TV, it started with a moment of truth: making the most money she ever had… and realizing she had nothing to show for it.


In this episode, I sit down with Leah to unpack how she transformed her own financial struggles into a thriving business, paid off $40,000 in debt, and ultimately landed her own show. We talk about the behind-the-scenes reality of building a personal brand, why communication is the foundation of financial success, and how she leveraged every opportunity to create multiple income streams.


Leah also opens up about one of the most pivotal moments in her life: calling off her wedding due to financial incompatibility. That experience reshaped her entire mission and led her to focus on money and relationships, helping others navigate the conversations so many of us avoid. This episode is a masterclass in turning pain into purpose and building a life that aligns with your values.




Main Takeaways
  • Turning personal financial struggles into a business can create powerful impact and income
  • Financial compatibility and communication are critical in relationships
  • Your personal brand is always working for you, even when you don’t realize it
  • Multiple income streams, including speaking, media, and passive products, create flexibility and freedom




Highlights Include

00:00 – Why money affects every part of your life

02:10 – 20 years in corporate finance but struggling personally

04:05 – Wake-up call: high income, no results

04:40 – $100 bootcamp → $40K debt paid off

05:20 – Calling off her wedding over money misalignment

07:06 – Prenups, communication, and financial expectations

09:05 – Turning personal pain into a business niche

10:53 – Launching her brand → getting discovered for TV

12:11 – Building a strategic personal brand that attracts opportunities

14:17 – TV journey: rejection, delay, and eventual greenlight

16:46 – Scaling after motherhood and shifting business model

20:43 – Behind the scenes of Maxed Out and building trust

23:03 – Leveraging TV into multiple income streams

24:55 – Values-based finances and smarter decision-making

26:51 – Balancing a 9–5 while growing a business

29:37 – Storytelling as a tool for impact and connection

31:27 – Pitching yourself and understanding media monetization

34:11 – “You’re always being interviewed” mindset

38:13 – Why quality beats quantity in content

41:02 – Burnout, boundaries, and protecting your time

41:42 – Final advice: build your business without quitting your job



Links Mentioned in This Episode

Watch this episode on YouTube and listen on all podcast platforms:


Announcements

If you’re ready to build a podcast that becomes your exit plan from your 9-to-5, sign up for my next live class: Start the Podcast That Builds Your Exit Plan

Save your seat here. 




Social Media

Instagram:@theleahmariecollins  


Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

511: Monica Cornitcher’s Journey From Personal Loss to Non-Alcoholic Cocktail Success 24 Apr 202600:43:42

I sat down with Monica Cornitcher, CEO and co-founder of Medase Cocktails, a premium non-alcoholic beverage brand redefining what it means to drink without alcohol. What started as a simple desire for a real cocktail experience without the after-effects turned into a six-figure investment and a fast-growing brand that’s now catching the attention of major retailers.


Monica shares how she and her co-founder Inga Dyer went from Zoom conversations during the pandemic to building a fully developed beverage company. Instead of rushing the process, they leaned into research, worked with a food scientist, and built a five-year strategy before launching. Their focus was clear: create authentic, full-flavor cocktails that people actually recognize and crave.


In this episode, Monica opens up about the real cost of building a physical product, navigating grief after losing her co-founder, and the strategy behind growing through direct-to-consumer before entering retail. This is a powerful conversation about resilience, intentional growth, and building a brand rooted in purpose and community.



Main Takeaways
  • Why taking time to validate your idea and build a strategy can save you costly mistakes
  • How to approach launching a physical product without cutting corners on quality
  • The importance of direct-to-consumer growth before entering retail
  • How resilience, grief, and purpose shaped the future of Medase Cocktails



Highlights Include
  • 00:00 – Introduction to Medase Cocktails
  • 03:00 – Monica’s first business and corporate background
  • 06:00 – The idea sparked during COVID and building with intention
  • 08:00 – Why they worked with a food scientist instead of DIY
  • 10:00 – Creating a 5-year business strategy before launch
  • 13:00 – Identifying their target consumer and product positioning
  • 21:00 – Funding the business with $100K+ of personal investment
  • 26:00 – Attending Expo West and attracting investors
  • 29:00 – Navigating grief after losing her co-founder
  • 30:00 – Growth on Amazon and direct-to-consumer success
  • 33:00 – Why retail is expensive and how to prepare for it
  • 45:00 – Lessons from production mistakes and product quality control
  • 47:00 – Competing in a growing non-alcoholic beverage market
  • 50:00 – Lightning round insights and tools



Links Mentioned in This Episode

Save the Date: Start the Podcast That Builds Your Exit Plan (Friday, May 15)



Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:



Announcements

If you’re ready to build a podcast that becomes your exit plan from your 9-to-5, sign up for my next live class: Start the Podcast That Builds Your Exit Plan

Save your seat here. 



Social Media

Instagram: @medasecocktails

TikTok: @medasecocktails

Facebook: Medase Cocktails


Side Hustle Pro – @sidehustlepro

SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

510: How I'm Rebuilding After A Hard Season (feat. Monique Shields)17 Apr 202600:49:49

In this episode, I’m joined again by Monique Shields, and this conversation felt like therapy, coaching, and truth-telling all in one. We went deep into something I’ve personally been navigating: what it actually looks like to move out of survival mode as a high-achieving woman, especially when life has been life-ing.


We talked about the invisible weight many of us carry, from parenting to business to unexpected life challenges, and how that impacts the way we show up, make decisions, and even spend money. One of the biggest shifts for me? Realizing I wasn’t telling myself the full story about what I had been carrying and surviving.


Monique breaks down how our mindset around scarcity, energy, and outsourcing can keep us stuck, and what it really means to “resource yourself” instead of just pushing through. If you’ve been feeling stuck, foggy, or like you’re doing everything but still not moving forward, this episode will hit home.


Main Takeaways
  • You’re not behind, you’re likely operating without acknowledging everything you’ve been carrying
  • Scarcity mindset after a hard season can quietly shape your decisions and keep you stuck
  • Your energy, not just your time, is one of your most valuable assets
  • Resourcing yourself (mentally, physically, strategically) is essential for growth


Highlights Include
  • 00:00 – Reconnecting with Monique and what she’s been building
  • 02:30 – Why intimate spaces and coaching containers matter
  • 04:30 – Starting YouTube and breaking through creative burnout
  • 06:00 – The hidden impact of hard seasons on decision-making
  • 08:00 – Why you’re not telling yourself the full story
  • 10:00 – High-achievers and the trap of self-pressure
  • 12:30 – Why “feeling less overwhelmed” isn’t the right goal
  • 15:00 – Scarcity mindset after financial or life shocks
  • 18:00 – Why cost-first thinking keeps you stuck
  • 21:00 – The “delusional belief” successful people hold about their future
  • 27:00 – The real value of your time and energy
  • 33:30 – What actually changed after hiring support
  • 36:00 – Mental fog and why you don’t even realize you’re in it
  • 40:00 – Why stability is not the same as hoarding
  • 43:00 – What it really means to “resource yourself”
  • 46:00 – The importance of having multiple “brains” supporting you
  • 50:00 – Why your nervous system needs support in today’s world
  • 52:00 – Reframing “I can’t afford it” into a choice


Links Mentioned in This Episode

Save the Date: Start the Podcast That Builds Your Exit Plan (April 17)


Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:


Announcements

If you’re ready to build a podcast that becomes your exit plan from your 9-to-5, sign up for my next live class: Start the Podcast That Builds Your Exit Plan

Save your seat here. 


Social Media

Instagram: @moniquershields

Podcast: Ambition Without Compromise


Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

509: Opening Up About My Journey as an Autism Mom10 Apr 202600:32:02

This episode is one of the most personal and vulnerable conversations I’ve ever shared. I’m opening up about my journey as an autism mom, from the early days of pregnancy and motherhood during the pandemic to navigating the realities of developmental delays, diagnoses, and advocacy.


What started as subtle concerns about speech delays turned into a life-changing journey through early intervention, therapy, and eventually receiving an official autism diagnosis for my son. Along the way, I’ve had to learn how to advocate fiercely, navigate complex systems, and redefine what motherhood looks like for me and my family.


This episode is about the hard moments, the emotional weight, and the unexpected beauty in this journey. It’s also about community, resilience, and learning to see strength in a path that looks different than what I once imagined.


Highlights Include

00:00 – Why this episode is deeply personal

02:00 – Pregnancy, birth, and early milestones during the pandemic

04:30 – First signs of speech delay and comparing developmental milestones

06:30 – The emotional impact of early evaluations

07:30 – Starting early intervention: speech and occupational therapy

09:00 – Transition to specialized preschool and navigating the system

11:00 – The hidden challenges of parenting a child with special needs

12:30 – Communication barriers and emotional regulation as a parent

14:00 – The moment I realized how much I’ve been carrying

16:40 – Understanding gestalt language processing

19:30 – Getting an official autism diagnosis

21:00 – Advocating for my son within the school system

23:30 – A “guardian angel” moment that changed everything

27:00 – The role of faith in navigating this journey

29:00 – Finding community and learning from other moms

30:30 – Lessons autism has taught me about boundaries and perspective

31:00 – A real-life parenting moment at the barbershop

33:00 – Choosing celebration during Autism Awareness Month


Links Mentioned in This Episode

• Save the Date: Start the Podcast That Builds Your Exit Plan (Friday, April 17)


Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:


Announcements

If you’re ready to build a podcast that becomes your exit plan from your 9-to-5, sign up for my next live class: Start the Podcast That Builds Your Exit Plan

Save your seat here. 


Social Media

Side Hustle Pro – @sidehustlepro

#SideHustlePro



Hosted on Acast. See acast.com/privacy for more information.

508: The Tax Mistakes Side Hustlers Make That Cost Them Thousands (And How to Avoid Them)08 Apr 202600:34:11

If you’re a side hustler or solopreneur, taxes can go from simple to overwhelming real fast and the truth is, many entrepreneurs are quietly losing thousands of dollars just by not knowing what they don’t know. 


In this episode, I sat down with CPA and TurboTax Expert Lisa Greene-Lewis to break down the most common tax mistakes side hustlers make, from choosing the wrong business structure too early to missing out on key deductions and failing to stay organized throughout the year. We also unpack what actually makes taxes more complex as your business grows and how to stay ahead of it before tax season hits.


This conversation is all about helping you feel more confident, more prepared, and more in control of your finances. Because the goal is not just to make money in your business but to keep more of it.



Main Takeaways
  • Lack of consistent tracking is the biggest mistake that leads to overpaying taxes
  • Many solopreneurs miss deductions simply because they are unaware of what qualifies
  • Staying organized year-round is the key to reducing stress and maximizing savings



Highlights Include
  • 00:00 – Introduction to tax season for solopreneurs
  • 02:00 – Lisa’s journey into tax expertise and entrepreneurship
  • 05:20 – LLC vs S corp: what you actually need to know
  • 08:20 – When taxes start to feel complicated
  • 09:30 – Why tracking income and expenses is critical
  • 11:40 – Common deductions people miss
  • 13:00 – Home office deduction explained
  • 14:20 – Section 179 and equipment write-offs
  • 15:10 – What you can’t deduct (clothes, hair, makeup)
  • 16:40 – Business credit card interest deduction
  • 17:20 – Employing your kids as a tax strategy
  • 18:00 – SEP IRA and retirement savings for entrepreneurs
  • 19:00 – Qualified Business Income deduction
  • 20:10 – Key tax law updates and 1099-K changes
  • 23:20 – How to stay organized with QuickBooks
  • 25:40 – How TurboTax experts support business owners
  • 27:10 – Lisa’s personal system for staying organized 

Links Mentioned in This Episode



Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:


Announcements

If you’re ready to build a podcast that becomes your exit plan from your 9-to-5, sign up for my next live class: Start the Podcast That Builds Your Exit Plan

Save your seat here. 



Social Media

LinkedIn: https://www.linkedin.com/in/lisa-greene-lewis-7721b815a 

Website: https://turbotax.com/business 


Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

507: The Hidden Cost of Waiting Until You're Ready27 Mar 202600:28:46

If you’ve been waiting for the perfect moment to finally start that thing you said you’d do this year, this episode is your wake-up call. Because the truth is, that moment isn’t coming.


This week, I’m pulling back the curtain on a very real, very messy week in my life and sharing why I decided to hit record anyway. From sick kids to mental clutter to a house that is far from organized, I had every reason to wait. But instead, I leaned into a powerful reminder: progress doesn’t require perfection.


In this episode, I walk you through the mindset shifts that have helped me move through overwhelm, take action with limited time and energy, and stop letting the idea of “feeling ready” delay my goals. Because sometimes the real work isn’t the task itself, it’s learning how to show up before everything feels aligned.



Main Takeaways
  • Waiting for the perfect time will keep you stuck longer than just starting messy
  • You have to work with the time and energy you actually have, not what you wish you had
  • Naming what’s holding you back helps you move through it faster
  • The real growth often comes from managing your mindset, not completing the task



Highlights Include

00:00 – Why I recorded this episode despite not feeling ready


02:10 – How “unexpected” life moments keep disrupting plans


04:18 – Learning to work in chaos instead of waiting for order


05:30 – Lowering the bar to get started


06:10 – Work with the time you have, not the time you wish you had


08:00 – Managing your energy to show up at your best


10:15 – Why naming the problem helps you move forward


11:43 – Recognizing the season you’re in and adjusting expectations


14:00 – Are you truly blocked or just thrown off?


16:12 – How accountability helped me launch Side Hustle Pro


18:36 – Overcoming imposter syndrome in a career leap


21:22 – The hidden cost of needing to “have it all together”


23:21 – Why perfection delays your income and growth


26:24 – Maybe the real goal is mastering your mindset


29:19 – Adjusting expectations so you can move forward



Links Mentioned in This Episode

Save the Date: Start the Podcast That Builds Your Exit Plan (Friday, April 10th)


Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:


Announcements

If you’re ready to build a podcast that becomes your exit plan from your 9-to-5, sign up for my next live class: Start the Podcast That Builds Your Exit Plan

Save your seat here. 


Social Media

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

506: 5 Simple Ways to Get Paid for What You Already Know20 Mar 202600:23:58

One of the biggest misconceptions I see when it comes to making money is the belief that you need to start from scratch. A new certification, a brand new idea, or a completely different skill set. But the truth is, most of us already have everything we need. The real problem is not a lack of knowledge, it is not knowing how to package and position what we already know.


In this episode, I break down five simple and practical ways to turn your existing skills, experiences, and knowledge into income. Whether you are in between roles, exploring a side hustle, or just trying to make extra money right now, this episode is your reminder that there is value in what you already bring to the table.


I also walk through a key mindset shift. You do not need to be the top expert. You just need to be a few steps ahead of the person you are helping. People are not just paying for information. They are paying for clarity, speed, guidance, and confidence. And that is where your opportunity lies.


Main Takeaways
  • You do not need new skills or certifications to start making money
  • There are five core ways to monetize what you already know
  • People pay for clarity, speed, and guidance, not just expertise
  • Start with one path and keep it simple instead of trying everything


Highlights Include
  • 00:00 – The biggest misconception about making money
  • 01:30 – Why you already have valuable, monetizable knowledge
  • 02:00 – The 5 ways to make money with what you know
  • 03:00 – The mindset shift you need before starting
  • 04:00 – Service and coaching as the fastest path to income
  • 06:00 – Done-for-you services and why people pay for convenience
  • 08:00 – Creating simple digital products that sell
  • 10:30 – Workshops and why people pay for real-time learning
  • 13:00 – Why reminders are key when selling anything
  • 15:00 – Using content to create opportunities and income
  • 18:00 – How to use AI without losing your voice
  • 21:00 – Why you should pick ONE path and start now



Links Mentioned in This Episode

Save the Date: Start the Podcast That Builds Your Exit Plan (Friday, March 20)


Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:


Announcements

If you’re ready to build a podcast that becomes your exit plan from your 9-to-5, sign up for my next live class: Start the Podcast That Builds Your Exit Plan

Save your seat here. 


Social Media

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

505: From YouTube Exec to Full-Time Creator: How Chanel Tyler Turned Content Creation Into 5-Figure Passive Income13 Mar 202601:09:20

This week in the guest chair is Chanel Tyler, a strategist, creator, and self-described “contentpreneur” who has worked across investment banking, luxury marketing, and YouTube before stepping fully into entrepreneurship.


Chanel built her reputation online by sharing trusted product recommendations and insights from her background in beauty marketing. But after years of consulting with a creator commerce platform that generated over 80% of her income, everything changed when the company suddenly shut down.


In this episode, Chanel opens up about what it really looks like to rebuild after losing the majority of your income overnight. She shares how she pivoted by diversifying her platforms, leaning deeper into affiliate marketing, launching new creator education programs, and embracing the vulnerability of sharing her personal story — including her journey with hearing loss.


If you’ve ever worried about relying on a single income stream or wondered how creators actually make money online, Chanel breaks down the strategy behind building a sustainable creator business.


In this episode, Chanel shares:

  • How she built a creator business by combining corporate strategy, content creation, and affiliate marketing
  • What happened when the platform responsible for 80% of her income shut down overnight and how she rebuilt
  • Why diversification across platforms, income streams, and partnerships is essential for creators and entrepreneurs
  • How affiliate marketing works and how creators can use performance data to negotiate higher-paying brand deals

Highlights Include

00:00 – Introduction

02:10 – Chanel’s career path from investment banking to luxury beauty marketing

05:10 – Building an audience through skincare and product recommendations

09:00 – Landing a role at YouTube working with top creators

15:00 – Saving a year of income before leaving corporate

19:00 – The moment she lost 80% of her income overnight

24:30 – Why diversification is critical for creators and entrepreneurs

27:00 – Building content series that grow an audience

32:00 – Affiliate marketing vs. brand partnerships explained

37:00 – Sharing her journey with hearing loss and disability

40:00 – How statement earrings became part of her empowerment story

43:00 – Affiliate income strategies for creators


Links Mentioned in This Episode

• Substack: Sensible

• Julia Broome

• Check out the Networth and Chill Podcast;Creator Economy & Brand Deals with Victoria Paris

• ShopMy: https://shopmy.us/home/creators

• MagicLinks: https://www.magiclinks.com/creators

• BrandCycle: https://brandcycle.com/

• LTK: https://company.shopltk.com/en/creator

• Nordstrom Affiliate Program: https://www.nordstromcreators.com/

Check out Chanel’s Creator Profit Lab’s interest form & course registration

Save the Date: Start the Podcast That Builds Your Exit Plan (Friday, March 20)


Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:


Announcements

If you’re ready to build a podcast that becomes your exit plan from your 9-to-5, sign up for my next live class: Start the Podcast That Builds Your Exit Plan

Save your seat here.


Social Media

Instagram: @thecreatorprofitlab

Instagram: @buymechanel


Side Hustle Pro – @sidehustlepro

#SideHustlePro


Hosted on Acast. See acast.com/privacy for more information.

504: How to Go From Side Hustle to $1 Million | My Coaching Session with Dielle Charon06 Mar 202601:06:43

This week in the guest chair is sales and business coach Dielle Charon, founder of For the 23%, where she helps women of color build profitable businesses and grow their income through coaching and entrepreneurship.


Dielle shares how she went from earning $2,500 a month as a social worker with six-figure student loan debt to building a multi-seven-figure coaching business. Along the way, she explains why traditional jobs often undervalue your skills, how to identify the expertise you can monetize, and why the coaching industry continues to grow despite criticism.


In this conversation, we also dive deep into the mindset shifts needed to move from six-figure income to seven-figure business growth, including overcoming people-pleasing, claiming your expertise, and stepping fully into your authority.


If you’ve been thinking about turning your knowledge into income, starting a side hustle, or scaling your existing business, this episode will help you see what’s possible.





Highlights Include

00:00 – Why Dielle realized her corporate career wasn’t the life she wanted

05:30 – Testing multiple side hustles before finding the right one

08:00 – How to identify skills you can monetize

12:00 – Why the coaching industry gets criticism and why it’s still growing

16:30 – The truth about selling and why everyone is already selling themselves

20:00 – Why your job isn’t amazing — you are

23:45 – Breaking the mindset barriers around charging for your expertise

25:50 – The biggest blocks women hit going from six figures to seven figures

31:00 – Visibility, people-pleasing, and identity shifts in business growth

36:00 – Why most successful businesses focus on beginners

41:00 – The simple seven-figure business model (and why it’s simpler than you think)

47:00 – Improving messaging and positioning for entrepreneurs




Links Mentioned in This Episode

https://forthe23percent.com/

Save the Date: Start the Podcast That Builds Your Exit Plan (Friday, March 13)




Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:


Announcements

If you’re ready to build a podcast that becomes your exit plan from your 9-to-5, sign up for my next live class:: Start the Podcast That Builds Your Exit Plan

Save your seat here: 




Social Media

Instagram: @forthe23percent

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

503: She Got Laid Off…Then Built a YouTube Income to Pay Her Bills 27 Feb 202600:56:35

This week in the guest chair, Symone' Austin shares her powerful journey from being laid off to building a thriving YouTube platform.


After recording and posting her layoff conversation, her video went viral and became the turning point in her entrepreneurial journey. In this episode, she breaks down how she built multiple income streams through YouTube ad revenue, brand partnerships, digital products, virtual assistant work, and strategic financial decisions like bringing on a roommate.


If you’ve been navigating uncertainty, considering content creation, or wondering how to turn a setback into leverage, this episode will show you how.




Highlights Include

00:00 – Recording the layoff conversation that changed everything

04:30 – Growing from 10K to 60K+ subscribers in one year

08:20 – Making $5,900 in one month from YouTube ad revenue

13:00 – Cutting expenses and surviving without touching savings

18:10 – Turning skills into income: photography, digital products, VA work

24:00 – Why personal finance has one of the highest CPMs on YouTube

29:00 – Replacing a corporate salary through content creation

35:00 – The reality of working 7 days a week as a full-time creator

38:00 – Getting a roommate as a financial reset strategy

43:00 – Navigating job offers after deciding to go all-in




Links Mentioned in This Episode

Life and Numbers YouTube Channel

Read Successful Failure by KevOnStage

Watch Symone's YouTube video "I Got Laid Off From My 6 Figure Tech Job"

Save the Date: Start the Podcast That Builds Your Exit Plan (Friday, March 13)




Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:




Announcements

If you’re ready to build a podcast that becomes your exit plan, attend my next live class: Start the Podcast That Builds Your Exit Plan

Save your seat here: https://sidehustlepro.lpages.co/your-first-1000-downloads/




Social Media

YouTube: Life and Numbers: https://www.youtube.com/lifeandnumbers

Instagram: @lifeandnumbers: http://instagram.com/lifeandnumbers

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

502: My 12-Week Reset: Health, Money & Business21 Feb 202600:30:57

This week on Side Hustle Pro, I’m sharing how I’m structuring my year through 12-week sprints,  focusing on my health, my money, and elevating my Podcast Moguls program. 

I open up about navigating motherhood, sleep deprivation, and mindset work while still executing on big goals. Most importantly, I reflect on how my podcast has been the one constant through every season becoming my bridge out of corporate and my foundation for long-term leverage.


Highlights Include

00:00: Why I use 12-week sprints

02:15: Rebuilding my health after six years

06:30: Accountability and investing in myself

14:00: Emotional spending and financial clarity

18:45: Auditing my business finances

21:30: Updating Podcast Moguls

25:00: Managing mindset during execution

28:00: Why my podcast became my bridge out of corporate

31:00: Building leverage and long-term positioning


Links Mentioned in This Episode

Podcast Moguls: Start the Podcast That Builds Your Exit Plan


Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:


Announcements

If you’re ready to build a podcast that becomes your exit plan, attend my next live class: Start the Podcast That Builds Your Exit Plan

Save your seat here: 


Social Media

Side Hustle Pro – @sidehustlepro

#SideHustlePro



Hosted on Acast. See acast.com/privacy for more information.

501: Laid Off: Now What? 5 Ways to Generate Income While You’re Unemployed13 Feb 202600:21:27

In this solo episode, I’m sharing five real, practical ways to generate income during your in-between season. If you’re asking yourself, “I got laid off… now what? This episode will give you grounded, actionable steps to move forward and even some side hustle ideas!


Highlights Include

00:00 – If you’ve been laid off, you are not alone

02:30 – Why invisibility is the real danger during unemployment

04:05 – Using content creation as a visibility tool

07:20 – Turning alumni and professional networks into income

09:10 – Short-term projects using skills you already have

13:10 – Becoming a LifeOps consultant

16:50 – Short-term rental support as seasonal leverage

19:30 – Creating a premium career support retreat experience

21:40 – Why you should always keep side hustling

23:30 – How my unemployment season planted the seed for Side Hustle Pro


Links Mentioned in This Episode

Podcast Moguls: Start the Podcast That Builds Your Exit Plan


Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:


Announcements

If you’re ready to build a podcast that becomes your exit plan, attend my next live class: Start the Podcast That Builds Your Exit Plan

Save your seat here.


Social Media

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

500: I've Recorded 500 Podcast Episodes: Here's What I've Learned06 Feb 202600:26:41

Side Hustle Pro is officially 500 episodes deep, and in this milestone episode, I’m taking time to reflect on what this journey has really taught me.


I share the biggest lessons I’ve learned about consistency, networking, monetization, and why the podcast itself was never the end goal, the platform was. I also talk about what I wish I knew when I started, how podcasting helped me grow as a speaker and business owner, and why playing the long game has paid off in ways I never could have planned.


If you’re thinking about starting a podcast, growing a side hustle, or building something meaningful over time, this episode is a reminder that you don’t have to rush, you just have to keep going.


Highlights Include

  • 00:00 – Welcome to the 500th episode of Side Hustle Pro
  • 02:10 – Starting with what I had and recording from home
  • 04:30 – Why trying to predict the end can stop you from starting
  • 06:45 – Why the podcast was never the point, the platform was
  • 09:30 – How podcasting transformed my network
  • 12:50 – Keeping costs low and thinking like a business owner
  • 16:30 – The power of consistency and playing the long game
  • 18:45 – How podcasting improved my confidence as a speaker
  • 21:00 – Giving myself grace through different seasons of life
  • 24:45 – Final lessons I’d tell my earlier self


Links Mentioned in This Episode
Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:

Hosted on Acast. See acast.com/privacy for more information.

499: How to Make Your First $1K Side Hustling29 Jan 202600:33:20

You do not need a million dollars to change your life, you need your first $1,000.


In this solo episode, I’m breaking down why the first $1K is such a pivotal milestone for side hustlers and how it shifts everything from theory to proof. I walk you through the exact decisions and actions that turn preparation into income without overbuilding, overthinking, or waiting until things feel perfect.


If you’ve been stuck planning, tweaking, or doubting yourself, this episode will help you move forward with clarity, confidence, and momentum.


In This Episode, I Share:

  • Why the first $1,000 changes everything mentally and strategically
  • How to choose a simple offer you can confidently deliver right now
  • How to identify who your offer is really for and why frustration matters
  • Why clarity, consistency, and conversations matter more than perfection


Highlights Include:

  • 00:00 – Why you don’t need a million dollars to change your life — you need your first $1,000
  • 01:35 – How your mindset shifts after you make your first $1K and why proof matters more than theory
  • 02:31 – What actually counts as an offer and why your first one should be useful, not fancy
  • 03:52 – Why starting with what you’re already confident in is the fastest way to get paid
  • 05:16 – How to decide who your offer is really for and why specificity matters
  • 07:27 – The difference between a painkiller and a vitamin offer (and why frustration drives sales)
  • 08:55 – How to package your offer simply without a website, logo, or brand
  • 11:22 – Why offering your service is the most important step people delay
  • 12:48 – How confidence and customer focus directly impact whether you make your first $1K
  • 14:04 – Why you don’t need a massive audience — just real conversations and feedback
  • 15:37 – How to use feedback as information instead of taking it personally
  • 17:47 – Why overbuilding and “perfecting” keeps side hustlers stuck
  • 19:21 – Breaking down the math behind $1,000 so it feels achievable
  • 20:45 – Why fewer clients at a higher price can reduce burnout
  • 21:34 – Why most people earn their first $1K from conversations, not content
  • 22:19 – How I made my first $1,000 and what actually worked
  • 26:03 – When to start building your email list and why simple free resources convert better
  • 28:54 – How to use a 12-week sprint to stay focused on your first $1K
  • 29:38 – What to do when your first offer feels slow or doesn’t land immediately
  • 31:08 – What changes after you hit your first $1,000 — and the mistake to avoid next
  • 31:49 – Final action steps to start building your first $1K offer

Links Mentioned in This Episode


Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:

Hosted on Acast. See acast.com/privacy for more information.

498: How to Start a Side Hustle Without Quitting Your Job22 Jan 202600:22:38

In this solo episode, I’m breaking down how to start your side hustle without quitting your job or putting your paycheck at risk. I’m sharing what I’ve learned from building Side Hustle Pro from two very different places: one, when I was unemployed with plenty of time but no stability, and two, when I was working full-time at NPR with stability but limited time.


What I’ve learned is this: there is no “perfect” situation for side hustling. What matters is how you build, not whether you quit your job first.

I’m walking you through my five rules for side hustling the Side Hustle Pro way, plus a bonus rule to help you decide when you’re actually ready to leave your job on purpose, with a plan, and on your own terms.


If you’ve been feeling the pull to build something but don’t want to move out of panic or pressure, this episode will help you build quietly, strategically, and stress-free.


In This Episode, I Share:

  • Why keeping your job can actually give you leverage and clarity as you build
  • The mindset shift that turns your paycheck into startup capital
  • How to choose a side hustle that fits your real life, energy, and capacity
  • How to decide in advance what “ready to leave” really looks like backed by numbers and a plan


Highlights Include

00:00 Introduction to Side Hustling

01:00 The Importance of Stability

02:24 Five Rules for Side Hustle Success

04:39 Rule 1: Keep Your Day Job

06:26 Rule 2: Choose a Suitable Side Hustle

08:53 Rule 3: Set Non-Negotiable Time Boundaries

12:37 Rule 4: Build Basic First

17:11 Rule 5: Protect Your Job While You Build

20:48 Bonus Rule: Decide What 'Ready to Leave' Means

24:01 Conclusion and Next Steps


Links Mentioned in This EpisodeWatch & Listen

Watch this episode on YouTube and listen on all podcast platforms:

Hosted on Acast. See acast.com/privacy for more information.

497: 7 Side Hustles That Can Make Real Money15 Jan 202600:27:43

In this episode of Side Hustle Pro, I break down seven side hustles you can start this month that have real income potential. This episode is all about building leverage through problem-solving businesses that can grow from side hustle to full-time income.


In This Episode, I Share:

  • Why your side hustle should be treated as leverage and a real business, not a hobby or just extra money
  • The two rules I want you to follow before choosing a side hustle: don’t try everything at once, and focus on solving real problems
  • Seven proven, service-based side hustle ideas — from home operations and career pivots to podcast booking and fractional COO work
  • How to move from idea to action by getting your first client through simple, focused next steps


Highlights Include

00:00 Why your side hustle should be treated as leverage, not a hobby

02:10 The two rules to follow before choosing a side hustle

04:30 How to stop collecting ideas and start building a real business

06:30 Side Hustle #1: The local “fix-it” project manager (home ops manager)

10:15 Side Hustle #2: Career Pivot Studio for job seekers and career switchers

14:45 Side Hustle #3: Podcast guest booking agency for founders and experts

18:50 Side Hustle #4: Compliance, privacy, and admin cleanup for small businesses

22:30 Side Hustle #5: Elder care concierge for busy adult children

26:30 Side Hustle #6: Micro-business events producer for pop-ups and workshops

30:00 Side Hustle #7: Fractional COO and operations command center builder

35:20 How to pick one side hustle and take action this week

38:10 Simple next steps to land your first client


Links Mentioned in This Episode


Watch & Listen

Watch this episode on YouTube and listen on all podcast platforms:


Hosted on Acast. See acast.com/privacy for more information.

496: The 12-Week Sprint Approach That Changed My Side Hustle Results09 Jan 202600:21:55

In this solo episode, I’m sharing the exact 12 week sprint system that completely changed how I set and complete my goals.


Instead of giving myself an entire year to “figure it out,” I learned that shrinking the timeline created clarity, urgency, and momentum. I walk you through how I choose my goals, break them down into manageable weekly actions, and build in a recalculation rule that allows for real life instead of an idealized version of it.

If you have ever started the year motivated only to feel your goals quietly drift away by February, this episode gives you a simple and realistic framework you can start using right now.


In This Episode, I Share:

  • Why yearly goal setting gives side hustlers too much room to procrastinate and how 12 week sprints create clarity and momentum
  • How I choose just three goals per sprint with one clear focus per month
  • The simple way I break monthly goals into realistic weekly tasks that actually get done
  • Why daily five minute reviews and one weekly self accountability day keep my goals from drifting
  • The recalculation rule that helps me keep going when life gets messy without guilt or quitting


Highlights Include

00:00 Why annual goals do not work for busy side hustlers

02:50 How 12 week sprints eliminate procrastination

05:55 The rule of only three goals with one focus per month

10:20 Why writing my goals down is non negotiable

12:40 How I break goals into simple weekly tasks

14:45 The recalculation rule that keeps me moving forward

17:00 Choosing a weekly self accountability day

21:00 Your 12 week sprint challenge


Links Mentioned in This Episode


Watch this episode on YouTube and listen on all podcast platforms:


Hosted on Acast. See acast.com/privacy for more information.

495: Breaking My Own Glass Ceiling 31 Dec 202500:51:24

This week we’re changing it up and I’m sitting in the guest chair. In this special “podcast swap” episode of Side Hustle Pro, I’m sharing an interview from the podcast To Tell You The Truth with host and Podcast Moguls student Brittany Sharpton. We dive into the concept of self-imposed barriers and how they can prevent entrepreneurs, especially Black women, from realizing their full potential. 


In this episode I share:

  • My journey to reclaiming my power in spaces where Black women aren’t usually empowered- and why I’m constantly reminding myself that I’m that girl
  • Steps to take to combat the fear and negative self-talk that often creep in
  • What feeds my soul and the lessons I’m learning every day- even as a seasoned entrepreneur 
  • Insights from my Podcast Moguls course and how I’ve seen Brittany grow after being a student 


Highlights Include:

00:00 Intro

03:30 From corporate to entrepreneur 

09:55 The importance of having a side hustle 

11:45 Overcoming biases

17:30 How to show up as a working mom

22:00 Getting your mojo back 

27:15 Overcoming the limitations of the patriarchy

37:04 Tips to feed your soul

41:15 Beating fear and imposter syndrome


Check out episode 495 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Hosted on Acast. See acast.com/privacy for more information.

494: Owning Manhattan’s Tricia Lee: From Beauty Mogul to Real Estate Titan24 Dec 202501:17:05

This week in the guest chair we have Tricia Lee, powerhouse real estate broker, star of Netflix’s Owning Manhattan, and founder and leader of the highly talented Tricia Lee Team at Serhant. 


Tricia sold over $200M in her solo career before joining Serhant and simultaneously joining forces with her partner, Jeffrey St. Arromand. Through the power of partnership, authenticity, and personal branding, Tricia has become a household name in real estate and media.


In this episode, Tricia shares:

  • How she successfully managed the pivot from beauty to real estate and television 
  • Why she makes it a point to share her journey while also marketing her business
  • How content creation has helped her close real estate deals
  • How she has stayed true to herself and blocked out opinions, jobs, and people who don’t align with her goals
  • And so much more!


Highlights Include:

00:00 Intro 

03:14 Discovering identity

13:00 Navigating real estate

16:50 Polish Bar success

23:08 Transferring skills from previous industries

34:19 Navigating real estate and running a business

40:48 Building confidence through successful selling

50:00 Personal branding through authenticity 

1:00:00 Power of partnership

1:11:00 Tips for entrepreneurs 


Check out episode 494 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Hosted on Acast. See acast.com/privacy for more information.

493: How To Make Content For Your Business In Less Than 1 Hour A Week19 Dec 202500:22:23

As an entrepreneur, content creation has become a huge part of expanding a business. So this week I’m sharing 4 tips that have helped me take the pressure off creating awesome content while running a business. 


In this episode I’m sharing:

  • How to optimize your recording sessions to get content done quicker
  • My favorite content creation tech and tools, and much more!

Check out this episode and others on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

492: Rebuilding My Business After Burnout11 Dec 202500:17:22

Rebuilding my business after burnout wasn’t one big breakthrough. It was a series of small, honest shifts that finally brought me back to myself.


Rest. Prioritization. Time boundaries. Financial honesty. And the self-care I kept putting off because I felt guilty investing in myself.


In today’s episode of The Expansion Era, I’m sharing what this rebuilding season has really looked like for me as a mom of two, a wife, and a founder trying to get her mojo back. This chapter isn’t about going back to who I was. It’s about becoming someone who doesn’t abandon herself on the way to her goals.

If you're feeling depleted, questioning your confidence, or trying to rebuild your business after a hard season, this one’s for you.


✨ Watch this whenever you need a reminder that you can rebuild without rushing yourself.


RESOURCES MENTIONED

► Join my newsletter for behind-the-scenes support as you rebuild your business:

https://sidehustlepro.co/newsletter

► Register for my next free Podcast Moguls training on how to start the podcast that builds your exit plan:

https://podcastmoguls.com


CONNECT WITH ME

Instagram:https://www.instagram.com/sidehustlepro

Podcast: Side Hustle Pro

Business inquiries: hi@sidehustlepro.co


CHAPTERS

00:00 Realizing burnout

01:20 When exhaustion becomes normal

03:05 The power of rest

04:40 Relearning prioritization

06:30 Time boundaries and rebuilding my schedule

09:30 Money, fear, and shrinking my confidence

12:40 Self-care and putting myself back in the budget

15:00 What rebuilding actually looks like

17:00 Your next step

Hosted on Acast. See acast.com/privacy for more information.

491: 9 Side Hustles You Can Start Today That Could Replace Your 9-504 Dec 202500:34:50

Are you ready to finally take the leap and start your side hustle, but don’t know where to start? This week we are outlining nine high-potential side hustles that can realistically scale to replace or significantly supplement your full-time income. 


Now these are not quick-fix ideas, these are long-term businesses that can bring you recurring revenue by leveraging automation tools (especially AI), and refining your marketing so clients find and trust you. Take it from someone who has built an entire brand on side hustling! 


In this episode I share:

  • Nine unique and and high-profit side hustles that can fully replace your 9-5
  • The side hustles former guests of Side Hustle Pro have had major success with
  • Why closing the gap between your ideas and actually starting is the key to your business


Highlights include:

  • 01:45 Cleaning services
  • 06:22 Faceless podcast
  • 07:57 Virtual assistant
  • 12:16 Social media marketing
  • 15:25 Short-form video editor 
  • 21:15 Podcast/YouTube channel manager
  • 22:30 AI integration specialist
  • 26:34 Corporate training and coaching
  • 29:40 Done-for-you service provider
  • 32:30 Why you should start now


Check out episode 491 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: https://sidehustlepro.co/facebook


Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

490: She Left Corporate and Built a 7-Figure Business26 Nov 202500:54:33

This week in the guest chair, Dr. Lakila Bowden shares her powerful journey from leading thousands inside Fortune 500 companies to co-founding ISee Technologies, a Black sister-owned, disability-led consulting firm now earning seven figures.


After leaving corporate in 2019, Lakila teamed up with her sister, Camille, to build a company trusted by brands like Disney, Kraft Heinz, and the EPA for high-impact training, inclusion, and workforce wellness programs. What makes her work different is how she blends corporate strategy, healing, and public speaking to help organizations and people thrive without burnout.


In this episode, Lakila opens up about the moment she walked away from the “known,” how she rebuilt her identity outside of corporate titles, and how speaking became a major accelerator in her business growth. She also breaks down the inner and outer transformation required to grow with your purpose, honor your well-being, and lead from a place of wholeness.


In This Episode, Dr. Lakila Shares:

  • The pivotal moment she knew she had to leave corporate America
  • How she and her sister built ISee Technologies into a 7-figure consulting firm
  • Why public speaking became a core revenue driver in her business
  • How personal healing shaped her approach to leadership and entrepreneurship
  • Her framework for helping organizations and individuals thrive without burning out



Highlights Include

00:00: Intro

02:10: Starting IC Technologies with her sister Camille

04:30: Becoming a speaker and author and how speaking scaled her impact

08:20: Building a disability-led, wellness-centered company

12:00: How corporate strategy + personal healing became her business superpower

16:15: The growth that came after walking away from the “known”

20:45: Helping organizations cultivate inclusion and sustainable wellness

26:30: Advice for anyone ready to pivot from corporate into purpose


Watch this episode on YouTube and listen on all podcast apps

Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323

Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t?si=8daf52a57e054042


Links Mentioned in This Episode


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Guest Social Media Info

Lakila's Instagram: https://www.instagram.com/lakilaj/

ISee Technologies Website: https://www.iseetechinc.com/

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

489: How to Start a Side Hustle with AI (feat. Nadeen Matthews Blair)19 Nov 202500:58:25

This week in the guest chair, we have someone very special, my sister, Nadeen Matthews Blair and her pivot story is going to speak directly to anyone who’s ever felt called to reinvent themselves.


After 20 years in banking, management consulting, and C-suite leadership, Nadeen hit a point where the titles, the pressure, and the nonstop demands were no longer aligned with the life she wanted for herself and her family. So she did what so many high-achieving women fear doing: she stepped back, listened to the whisper, and chose a new path.


That path led her to Crescent Advisory Group, where she now teaches professionals, creatives, and new entrepreneurs how to use AI with confidence. What’s wild is that she built the entire business using just four beginner-friendly AI tools and today, she’s breaking them all down for you.


Whether you’re in a pivot, launching a side hustle, or trying to understand where AI fits into your next chapter, this episode will give you clarity, confidence, and a simple starting point.


In This Episode, Nadeen Shares:

  • How she pivoted from a demanding corporate career into full-time entrepreneurship
  • Why early consulting and workshop opportunities found her before she officially launched
  • How AI tools like Perplexity, Gamma, Looka, and Namelix helped her build her brand, website, and business foundation fast
  • Why AI is the most powerful leverage tool for side hustlers in 2025
  • How redefining success around flexibility, family, and purpose shaped her new chapter
  • What she’s teaching thousands of people in her beginner-friendly AI webinars


If you’ve been feeling the pull to pivot or you’re curious about how to use AI without feeling overwhelmed, this is your episode.


Watch Episode 489 on YouTube and listen on all podcast apps.


Links mentioned in this episode

Crescent Advisory Group: http://crescentadvisorygroup.com

ChatGPT

Perplexity

NameLix

Gamma

Lovable

MIT AI Courses

Alicia Little’s AI Innovation Program


Guest Social Media Info

Side Hustle Pro – @sidehustlepro: https://www.instagram.com/sidehustlepro/

Nadeen Matthews Blair IG: https://www.instagram.com/nadeenmatthewsblair/

Nadeen Matthews Blair LinkedIn: https://www.linkedin.com/in/nadeenmatthews/

Hosted on Acast. See acast.com/privacy for more information.

488: The Power in the Pivot: How Keewa Nurullah Is Rebuilding After Closing Her Dream Business 12 Nov 202500:52:12

This week in the guest chair we have Keewa Nurullah, artist, entrepreneur, and small-business strategist you may remember as the founder of Kido, the beloved South Loop children’s boutique that brought color, culture, and community to families across Chicago.

After six powerful years in business, and national recognition that included a shout-out from President Barack Obama, Keewa made the bold decision to close her brick-and-mortar store and start over.


In this episode, Keewa opens up about what it truly looks like to evolve as an entrepreneur, navigating economic shifts, changing customer behavior, and the emotional side of letting go of something you built from the ground up. Today she’s channeling those lessons into her work as a strategist and host of Circulate, a monthly community event that “love-bombs” local shops with intentional support and helps other founders build thriving, purpose-driven businesses on their own terms.


In this episode, she shares:

  • The courage to walk away from a business 
  • What retail taught her about leadership, money, and boundaries
  • The realities of pivoting after success
  • How she’s creating new pathways for community-minded entrepreneurs


Highlights Include

00:00 Intro

03:10 Launching Kido and building community through culture

08:45 Getting national recognition (including Barack Obama’s shout-out)

13:20 The moment she knew it was time to close her storefront

17:15 Navigating shifting customer habits post-pandemic

22:40 Starting over as a strategist and redefining success

27:00 Creating Circulate and supporting small businesses

33:15 Lessons on resilience, rest, and rediscovering your "why"

40:00 Advice for entrepreneurs in transition


Watch episode 488 on YouTube and listen on all podcast apps


Links mentioned in this episode


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Guest Social Media Info

Instagram: @kiwimercury

Hosted on Acast. See acast.com/privacy for more information.

487: Mindset Hacks For Every Business Owner05 Nov 202500:27:27

This week we’re diving into how to shift your mindset to set yourself up for success. Here’s the thing I’ve learned over the years that your mindset isn’t just a nice-to-have; it’s the foundation for everything you’re trying to build. Whether it’s pushing past fear to finally launch your business, staying consistent when sales are slow, or silencing that little voice in your head saying, ‘Who are you to do this?’ it all comes back to how you think and how you show up for yourself.


In this episode I share:

  • The mindset hacks I use, like reframing limiting beliefs, to conquer my goals 
  • How to break down your goals into actionable steps to avoid overwhelm 
  • My experience with imposter syndrome and how I continuously overcome it


Highlights include:

  • 00:00 Intro
  • 01:00 Battling imposter syndrome
  • 04:14 Breaking free from overthinking
  • 08:05 Confidence is key
  • 14:05 Master Instagram Challenge
  • 17:50 Building mental resilience 
  • 21:28 Actionable steps to a mindset change

Check out episode 487 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: https://sidehustlepro.co/facebook


Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

486: How to Side Hustle With a Full-Time Job 29 Oct 202500:26:04

Welcome back to the Side Hustle Pro podcast, your headquarters for turning passion projects into profitable businesses! I’m Nicaila, and today we’re talking about how to find (and protect) the time you need to build your side hustle. 


I get it: Working a full-time job, juggling family commitments, and trying to live your life can make your side hustle goals feel impossible. But trust me, it’s not. I used to think I had zero free hours, but as soon as I did a reality check, I found pockets of time I could reclaim. Here’s how you can do the same.


In this episode I share about:

  • The time you’re losing and how to identify your top time wasters
  • The 3-Step Hustler’s Time Plan: how to maximize your time
  • How to build a system and schedule that work for you


Highlights include: 

  • 00:00 Intro
  • 01:45 Identify your biggest time traps
  • 06:42 Reclaim your time
  • 12:35 Power hour: get more done in less time
  • 16:15 Leverage your days off
  • 18:30 Protect your side hustle hours
  • 21:20 Choose a schedule that fits your life
  • 23:40 Final thoughts and recap


Check out episode 486 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: https://sidehustlepro.co/facebook


Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

485: How to Turn Your Skills Into a Side Hustle24 Oct 202500:22:39

Always wanted to start a side hustle but didn’t know what industry to try? This week I’m breaking down the exact process of identifying the skills you do effortlessly and turning them into a profitable side hustle. 


In this episode I share:

  • How to pinpoint the skills hiding in your “blind spot”
  • The importance of surveying your network to confirm your strengths
  • Different service-based ideas you can launch today
  • How to validate your offers quickly and start getting paid sooner


Highlights include:

  • 00:00 Intro
  • 02:00 Three key steps
  • 05:30 Monetizable skills
  • 09:30 How to get paid sooner, not later
  • 15:00 Actionable homework


Check out episode 485 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode


Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: https://sidehustlepro.co/facebook

Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

484: Demetria Lucas on Taking Career Risks and Embracing Pivots16 Oct 202500:42:21

This week we’re airing my first ever live podcast! I had the opportunity to sit down with author, journalist, and media powerhouse Demetria Lucas at the On Air Fest in Brooklyn, NY. 


From launching A Belle in BK to building an empire that spans books, film, podcasting, and more, Demetria has mastered the art of evolving and thriving as a multi-hyphenate entrepreneur. Taking risks and flawlessly pivoting has paid off.


In this episode she shares:

  • How prioritizing steady income through podcasting, owning a travel company, and more gives her freedom to enjoy life outside of working
  • The enormous impact traveling the world has had on her work, leading her to author three books on travel 
  • How she stayed resilient through personal challenges and self-doubt


Highlights Include:

00:00 Intro

03:36 Breaking into the book industry

08:20 Streams of steady income

13:45 Building a personal brand and podcast

24:08 Traveling the world

27:00 The ups and downs of finances in freelancing

36:15 Tips for entrepreneurs 


Check out episode 484 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube


Links mentioned in this episode

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss


Announcements

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


Guest Social Media Info

Side Hustle Pro – @sidehustlepro

#SideHustlePro

Hosted on Acast. See acast.com/privacy for more information.

© My Podcast Data · Independent project · Data from Apple & Spotify