Show Up and Be Heard – Details, episodes & analysis

Season 3, Episode 32: Show Up and Be Heard

Today I am talking about understanding what might be holding your post's reach back, based on tips and advice that has come from Instagram themselves.

So if your content isn't reaching as many people as it should, or if it feels like your engagement is stuck in first gear, then this episode is just what you need.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. The key insights that Instagram shared about content best practices.
2. What Instagram's algorithm prioritises when it comes to reach.
3. How long the ideal reel should be.

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Check out Opus Clip, for clipping longer videos into short reels

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

IF YOU LOVED THIS, YOU'LL ALSO LOVE:

1. What does Social Media engagement really mean - and how to do it
2. How to write better social media captions

SUPPORT THE SHOW:

1. If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

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Season 3, Episode 31: Show Up and Be Heard

Today’s episode of the podcast is a solo episode all about setting strong boundaries on social media as a small business owner.

Boundaries aren’t just a self care trend; they’re a strategic necessity that can boost your professionalism and productivity.

I’m breaking it all down into three key areas: time, energy, and mindset, with plenty of actionable tips to help you create boundaries that work for you.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. The boundaries I have in place that you can use too
2. Practical tips for both setting and keeping strong boundaries
3. Platform features that support and help you keep your boundaries

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Check out Metricool (affiliate link)

Check out my Content Strategy Services

Check out the Boss Your Socials Club

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

10:28 Energy Boundaries: Protecting Your Mental Space

18:14 Mindset Boundaries: Overcoming Guilt and Perfectionism

27:45 Creating Sustainable Boundaries for Your Business

IF YOU LOVED THIS, YOU'LL ALSO LOVE:

1. Social media made simple: a framework to reduce the overwhelm
2. What does Social Media engagement really mean - and how to do it
3. The what, why, where and how of consistency on Social Media

SUPPORT THE SHOW:

1. If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

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Season 2, Episode 22: Show Up and Be Heard

In this episode, I dive deep into the importance of social media engagement, discussing various metrics beyond likes and comments, and emphasising the need for both proactive and reactive engagement strategies.

I also share practical tips for building meaningful connections with your audience, the significance of consistency, and how to effectively manage time spent on social media to enhance engagement without feeling overwhelmed.

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Download my 5 Top Tips to Save Time on Your Socials (and still have a consistent presence)

Read this podcast episode in blog format

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

02:16 Understanding Engagement Metrics

04:35 Proactive vs Reactive Engagement

07:59 Strategies for Effective Engagement

12:37 Building Meaningful Connections

16:58 Consistency and Intentionality in Engagement

IF YOU LOVED THIS, YOU'LL ALSO LOVE:

1. The Instagram Mindset Shift That Will Change Everything
2. How To Write Better Social Media Captions

SUPPORT THE SHOW:

1. If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

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Season 2, Episode 21: Show Up and Be Heard

I am so excited for you to listen to today's episode, where I am talking to the incredible Dominique van Werkhoven, all about embracing diversity, difference and uniqueness in business, and maintaining your own identity.

We discuss personal stories, the ripple effect of seemingly small actions, and the significance of intentionality in business.

Dominique also shares her experiences of running a business with her husband, the highs and lows, and the lessons she has learned along the way.

I am not just saying it when I say that I loved this conversation, it was honest, at times vulnerable, and really powerful.

Dominique is a London-born writer, speaker, and small business co-founder of The Werks. She is currently based in the Netherlands with her three sons and husband. When not busy figuring out the self-employed parenting puzzle, writing website copy for clients or buying (another!) coffee mug, she can be found sharing occasional thoughts on belonging and identity on Instagram.

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Connect with Dominique on Instagram and LinkedIn

Check out The Werks website

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

04:57 The Impact of Small Donations

09:59 Personal Stories and Backgrounds

19:58 Working Together: Business and Relationships

29:56 Embracing Diversity and Inclusion

39:58 Intentionality in Business Practices

50:00 The Importance of Communication

IF YOU LOVED THIS, YOU'LL ALSO LOVE:

1. How to create a brand for your business, with Katie Caldwell

SUPPORT THE SHOW:

1. If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

1. Tap to download

Season 2, Episode 20: Show Up and Be Heard

In this episode I reflect on my 5 year journey in business, sharing the key lessons I have learned along the way. These are lessons about life, mindset, and the growth that comes from being a woman in business.

Also tune in to hear about the five-day flash offer for new members of The Boss Your Socials Club, which means that until midnight on 18th October 2024, you can join for just £5 for your first month instead of £24.

Use the code 'five' at checkout to get your first month at the discounted rate!

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

1. Join the Boss Your Socials Club - at the checkout, click on 'Have a coupon?' and use the coupon code 'five' to get your first month for £5
2. Read my Personal Mission Statement

CONNECT WITH BECCI:

1. Connect with Becci on Instagram, LinkedIn or Facebook
2. Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

04:30 The Power of Community and Connections

10:29 Investing in Yourself: A Necessity, Not a Luxury

14:53 Walking Away: The Freedom to Choose

19:19 The Importance of Starting and Not Quitting

23:04 Being Intentional: Aligning Decisions with Values

SUPPORT THE SHOW:

1. If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

1. Tap to download

Season 2, Episode 19: Show Up and Be Heard

Today’s episode of the podcast where I answer some of the most commonly asked questions I get about social media - so get comfy and get listening!

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. Why your posts may not be seen
2. How to get more comments on your content
3. How much time you should be spending on social media

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

1. Download my top 5 tips to spend less time on your socials (and still have a consistent presence that engages your audience)
2. Find out more about Boss Your Socials Club

CONNECT WITH BECCI:

1. Connect with Becci on Instagram, LinkedIn or Facebook
2. Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

00:00 Introduction

04:11 Focusing Your Social Media Efforts

07:02 Why Posts May Not Be Seen

13:36 Getting More Comments

16:22 Time Management on Social Media

18:17 Creating Engaging Content

20:33 The Choice to Make Videos

IF YOU LOVED THIS, YOU'LL ALSO LOVE:

1. Social Media Made Simple: A Framework to Reduce the Overwhelm
2. The What, Why, Where and How of Consistency on Social Media
3. How To Write Better Captions For Your Social Media Posts

SUPPORT THE SHOW:

1. If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

1. Tap to download

Season 2, Episode 18: Show Up and Be Heard

Today’s episode of the podcast is an interview with Gemma Overend, all about how to feel less overwhelmed in business!

Gemma and I share our top tips for being more organised and ways we have learned to better manage our time.

We also chat about the significance of setting boundaries and how to stand strong with them, and prioritising personal and family life alongside business.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. What systems and tools we use to help with organisation and time management
2. Examples of boundaries we have to help us feel less overwhelmed
3. What helps us plan better and manage our workload

Gemma has been in business for over 12 years. She started her cake business when her children were 4 and 2. Within the first year both her and her husband left their jobs to run Gemma’s Cakes full time.

They’ve come through all the challenges of running a business including the pandemic Brexit and the cost of living crisis.

Since starting a business from zero, Gemma has encouraged many others into the world of business. In 2023 Gemma launched The Creative Business Club, an online membership for all small business owners to come together for community, support and encouragement.

Oftentimes, women, but also men too, can feel like it’s impossible. Gemma teaches that anything is possible if you just make a start and go for it!

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Connect with Gemma on Instagram

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

00:00 Introduction and Background

03:36 Accidental Entrepreneurship

10:27 Navigating Challenges During the Pandemic

19:02 Organisational Strategies

25:02 Balancing Act: Setting Boundaries

26:13 Streamlining Business Processes

28:14 Finding Systems and Processes

29:41 Understanding Trends and Seasons

33:16 The Power of a Supportive Community

IF YOU LOVED THIS, YOU'LL ALSO LOVE:

1. Making Connections, Saving Time and Getting Organised, with Ange Lyons

SUPPORT THE SHOW:

1. If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

1. Tap to...

Season 2, Episode 17: Show Up and Be Heard

Do you find writing captions for your social media posts tricky?

Do you know what you want to say, but get in a muddle when you start to write? Or maybe you don’t even get that far and end up staring at a blank screen.

Then today's episode is for you!

Because I break down the simple steps to writing better social media captions, so that you can get the job done and get on with your day.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. The 3 components every social media caption needs
2. Where you should start to ensure your post achieves it's goal
3. How to get the tone of voice right for social media

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Download my 20 free content ideas to help you be consistent on your socials

Read this episode in blog format

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

00:00 Introduction: The Three Components of Social Media Captions

01:25 Chapter 1: Starting with the Call to Action

04:39 Chapter 2: Grabbing Attention with Headlines

08:15 Chapter 3: Formatting for Readability

11:02 Chapter 4: Writing Naturally on Social Media

13:49 Chapter 5: Focusing on the Goal: One Post, One Call to Action

IF YOU LOVED THIS, YOU'LL ALSO LOVE:

1. Social Media Made Simple: A Framework to Reduce the Overwhelm

SUPPORT THE SHOW:

1. If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

1. Tap to download

Season 2, Episode 16: Show Up and Be Heard

Today’s episode of the podcast is an interview with the fabulous Katie Cope, and we are talking all about why the world needs more women owned businesses.

Katie shares with us some fascinating facts about female founders, highlighting the positive contributions they make to both society and the world and giving us all a well needed reminder of just what a rockstar we are, for running a business!

We also chat about our views on the way that women are represented by the media and how we are trying to raise our children to create a more equal future.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. Last year, just under 164,000 women started a business in the UK
2. 63% of female founders perform better for venture capitalistic investment than our male counterparts
3. If women were given equal opportunities, we could add £250 billion to the UK economy alone

In 2019 at 7 months pregnant Katie was made redundant from her full-time employment.

At that moment she had three options:

1) Crawl into bed, pull the covers over her head and wait for everything to "blow over".

2) Get another job (which, at the time, she was working in the events industry and felt that no one would hire someone who hadn't seen her feet for the last 3 months!)

3) Her wild card option: start a business.

Five years later Katie is the founder of Keppel Leopard Creative - a branding agency located in greater Manchester working exclusively with female founders.

She loves helping her clients take the millions of ideas they have for their business, and help them create a focused and engaging brand that increases their income and visibility.

She is parent level 2, pet owner 1.5 and recently diagnosed with ADHD.

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Follow Katie on Instagram

Check out the Keppel Leopard Creative website

Download the FREE Female Founders Guide to Branding

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

SUPPORT THE SHOW:

1. If you love this podcast and would like to show your support and say thank you, you can do so here.

Season 2, Episode 15: Show Up and Be Heard

We’ve all seen the posts and reels that enthusiastically tell us ‘consistency is key’ when it comes to managing our socials. But have you ever wondered what that actually means?

If you’re nodding your head then this is the podcast for you – because I’m about to dig a little deeper into the why and the where – and also give you actions to take on your own socials so that you can ensure you’re being consistent!

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. What consistency actually means (and what it doesn't mean)
2. Why consistency actually matters
3. Where you need to be consistent (and it's not just with posting) and how to do it

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Check out Canva

Check out Metricool (affiliate link)

Download my 20 free content ideas to help you be consistent on your socials

Download my top 5 tips to spend less time on your socials (and still have a consistent presence that engages your audience)

Read this podcast in blog format

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

00:00 The Importance of Consistency on Social Media

03:19 Creating a Cohesive Brand Image

05:34 Planning and Scheduling Your Content

23:50 Engaging with Your Followers and Other Accounts

IF YOU LOVED THIS, YOU'LL ALSO LOVE:

1. How to create a brand for your business, with Katie Caldwell

SUPPORT THE SHOW:

1. If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

1. Tap to download