A heartfelt conversation with soulful artist Michelle Schultz about art and entrepreneurship, creativity and Boss mentality. Join me on this journey to explore a sisterhood within the art world and uplift the creative souls around us.
Through paint Michelle Schultz creates a pathway for the viewer to connect more deeply to ones own sense of self. Themes in her work include spirituality, personal empowerment, truth, justice, and beauty. Her work has been shown internationally as well as in multiple solo exhibitions in Bend, OR. Her work was recently spotlighted on the cover of Cascade A&E and featured in countless art magazines.
You can find her work at www.michelleschultzstudio.com and on instagram https://www.instagram.com/michelleschultzart/
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040. Marketing 101 For Creatives: It's Time To Be Seen.
Season 2 · Episode 40
Friday, September 5, 2025 • Duration 30:39
In this solo episode of She Who Paints, we’re diving into the essentials of marketing for creatives—without the overwhelm. Whether you’re a painter, maker, or dreamer looking to grow your business, this episode is packed with actionable strategies to help you market with confidence and clarity.
We’ll cover:
--The mindset shifts every creative needs to embrace marketing as an extension of their art
-- How to identify and connect with your ideal client (hint: it’s about more than demographics)
-- The power of email marketing and why it’s your most valuable tool
-- Building genuine relationships that lead to loyal collectors and clients
-- Using incentives and urgency to inspire action—without feeling salesy
If you’ve ever felt stuck or unsure about how to market your work, this episode will give you the tools to show up, share your art, and grow your creative business with heart.
Let’s make marketing feel as meaningful as the art you create. Press play and let’s get started!
Host: Michelle Schultz, fine artist.
https://michelleschultzstudio.com
https://www.instagram.com/michelleschultzart/
https://www.instagram.com/shepaintscollective/
Join my email list here: https://mailchi.mp/b3302e4faa83/vip-list
Comfrt Affiliate (Cozy Sweatsuits): https://www.comfrt.com/MICHELLE04228
039. How To Use Astrology To Up-Level Your Creative Business With Jess Ellen
Season 2 · Episode 39
Saturday, August 23, 2025 • Duration 40:15
In this episode of She Who Paints, host Michelle Schultz is joined by astrologer and creative guide Jess Ellen to explore how the stars can help us elevate our business and artistic lives. Astrology isn’t just about horoscopes—it’s a practical and mystical tool for aligning with your natural rhythms, boosting productivity, and unlocking creative flow.
Together, Michelle and Jess dive into:
How your birth chart reveals strengths, blind spots, and creative superpowers
Using moon phases and planetary transits to plan launches, projects, and collaborations
The energy of each zodiac season and how to work with it instead of against it
Why syncing your workflow with the stars leads to more ease, inspiration, and abundance
If you’ve ever wanted to harness astrology to fuel your creativity and business growth, this conversation will give you both insight and practical steps to start aligning with cosmic timing.
🌙 Connect with:
Michelle: https://michelleschultzstudio.com
https://www.instagram.com/michelleschultzart/
Jess Ellen: https://www.instagram.com/jessellenastrology/
🌙 Get my Meditative Painting Course Here: https://www.michelleschultzstudio.com/products/meditative-painting-digital-workshop
038. How To Negotiate Your Worth As A Creative Entrepreneur
Season 2 · Episode 38
Friday, August 8, 2025 • Duration 19:05
In this solo episode of She Who Paints, host and artist Michelle Schultz shares her most powerful tips for negotiating your worth as a creative.
Whether you’re pricing your art, pitching a project, or navigating tricky money conversations, Michelle walks you through mindset shifts and practical strategies that help you stand confidently in your value—without burning out your nervous system in the process.
She covers:
– Why you should always start high and leave room to negotiate
– How to meet in the middle without underselling your work
– The importance of keeping a “good reviews” folder for those confidence dips
– How to increase your income streams for more freedom and flow
– Ways to stay grounded by negotiating from a place of safety and regulation, not fear
This episode is part pep talk, part business school for sensitives—and a reminder that asking for more is not only okay, it’s powerful.
✨ Connect with Michelle:
https://michelleschultzstudio.com
https://www.instagram.com/michelleschultzart/
Podcast Sponsor: https://houseofbettencourt.ca/links
Get my Monochromatic Meditative Painting Course Here:
https://www.michelleschultzstudio.com/discount/PODCAST?redirect=%2Fproducts%2Fmeditative-painting-digital-workshop
037. An Insider's Perspective On Art Fairs & Showing Your Art With Kristin Ruscher
Season 2 · Episode 37
Thursday, July 24, 2025 • Duration 46:53
In this episode, I sit down with artist Kristin Ruscher to talk all things visibility—from prepping for your first big art fair to embracing LinkedIn as a powerful (and often overlooked) tool for creative connection.
Kristin shares her behind-the-scenes experience exhibiting at The Other Art Fair, what she learned, and how showing up in person transformed how she sees herself as a professional artist.
She shares her experience as a first timer and all the tips and tricks she wished she knew or would do differently showing her work at a juried art fair. Get the inside perspective!
We also dive into how LinkedIn has opened unexpected doors, why it’s more than just a corporate resume platform, and how artists can use it to confidently share their work and find new opportunities.
This conversation is packed with real talk, inspiration, and practical steps if you're ready to be seen in your art career.
We cover:
🎨 How to prepare for your first art fair
💬 Conversations that lead to sales and opportunities
📱 Why LinkedIn might be your most underrated platform
🛠 Tips to confidently share your art online
Connect with us:
Host: Michelle Schultz:
https://michelleschultzstudio.com
https://www.instagram.com/michelleschultzart/
Guest: Kristin Ruscher
Website: https://kruschart.shop
https://www.instagram.com/kruschart/
Subscribe + leave a review if this helped you feel braver in your creative path!
Follow @shepaintscallective for more
https://www.instagram.com/shepaintscollective
Contact our sponsor: http://houseofbettencourt.ca/freebies
036. Where Are The Women in Art History? with Paulina Ree
Season 2 · Episode 36
Friday, July 11, 2025 • Duration 45:01
In this powerful episode, I sit down with artist and researcher Paulina Ree to explore the often-overlooked contributions of women throughout art history—and the striking parallels to the challenges and triumphs of 2025. Together, they delve into what it means to create while navigating motherhood, mental health, and the weight of invisible labor.
Paulina shares her research on forgotten female artists whose impact shaped movements without recognition, and how their stories mirror the lived experience of women making art today. This is a soulful, truth-telling conversation that uplifts the quiet power of persistence, the beauty of creative lineage, and the courage it takes to be seen.
In this episode, we cover:
-How women’s creative contributions have been erased or overlooked
-The emotional labor of motherhood as an artist
-Parallels between past female artists and today’s art world
-Strategies for protecting your mental health while making meaningful work
-Why researching female artist's lives matters now more than ever
-What we can do as women creatives now to change the narrative
xoxo
Contact
Paulina Ree: https://www.paulinareeartist.com
https://www.instagram.com/paulinareeartist/
Host Michelle Schultz: https://michelleschultzstudio.com
https://www.instagram.com/michelleschultzart/
Contact us at She Who Paints: https://www.instagram.com/shepaintscollective/
035. Why real artists feel like impostors (And Do It Anyway!)
Season 2 · Episode 35
Friday, June 20, 2025 • Duration 31:20
In this episode of She Who Paints, I’m opening up about something that nearly every creative faces but rarely talks about: imposter syndrome.
I share the raw truth of what it felt like to experience it in the middle of my solo art show — a moment that should’ve felt like a peak — and again while building my meditative painting course.
We’ll talk about how these inner doubts creep in just as we’re about to level up, and how they can sabotage not only our self-worth, but also our earning potential — especially for women. Inspired by Rachel Rodgers’ insight in We Should All Be Millionaires, we’ll explore how imposter syndrome keeps female creatives small and underpaid. Plus, I walk you through a simple but powerful journaling practice I use called the Triangle Technique, designed to move you through the emotion, rewire the belief, and reconnect to your desired outcome. If you’ve ever felt like a fraud or questioned your worth as an artist or entrepreneur — this episode is your invitation to reclaim your power.
In this episode: My personal experience with imposter syndrome during big milestones How imposter syndrome costs women creatives real money Why your fear is often a sign you're on the right path The Triangle Journaling Technique to move through self-doubt Encouragement for showing up anyway
✨ Learn more & connect with me: Website: www.michelleschultzstudio.com Instagram: @michelleschultz.art
Get on the waitlist for my new Digital Course on Meditative Painting.
Join Here!https://mailchi.mp/michelleschultzstudio/blue-meditative-workshop
Real Ghost Encounters and the Book They Inspired With Author Shelby McFadden
Season 2 · Episode 34
Friday, June 6, 2025 • Duration 46:59
In this episode, author Shelby McFadden takes us on a journey through the haunted threads that weave together her writing, ancestry, and everyday life. We talk about the real ghost stories that inspired her latest book, her writing routine as a mother, and how her connection to ancestral magic and tarot informs both her creativity and her healing. Shelby opens up about the mental health challenges that come with being a sensitive storyteller and how writing has become both her anchor and outlet.
Whether you're drawn to the paranormal, the creative process, or the honest balancing act of motherhood and magic—this episode is for you.
We cover:
What inspired her latest book
Her writing routine and creative rituals
The role of motherhood and its affect on being an author
Ancestry and inherited magic
How tarot influences her intuition and process
Mental health and the emotional cost of sensitivity
Finding grounding as both a writer and a mother
And of course Real ghost stories and how to protect yourself from dark spirits.
Grab a cup of tea (or something stronger) and settle in for ghost stories, deep truths, and the sacred art of telling them.
Find Shelby Here:
https://www.shelbynmcfadden.com/grove-hollow-book-series
https://www.instagram.com/shelbynicoleauthor/
Your Host Michelle Schultz:
https://michelleschultzstudio.com
Join my Collector's Circle https://mailchi.mp/b3302e4faa83/vip-list
Sponsor: Soma Lumin
https://www.somalumin.com Use code MICHELLE to get 20% off
Aura Painting and Photography - Shop Here:
https://www.michelleschultzstudio.com/products/aura-portraits-the-official-painting-and-photo-package?_pos=2&_psq=aura&_ss=e&_v=1.0
The Raw Truth on Motherhood and The Creative Path with Courtney Griffin
Season 2 · Episode 33
Friday, May 23, 2025 • Duration 38:08
In this deeply honest conversation, Michelle sits down with artist Courtney Griffin to explore the quiet, seismic shift of becoming a mother for the first time. Together, they speak to the invisible threads connecting us to our maternal lineage—the mother line—and how our ancestors whisper through our creative work, even (and especially) when the work is slow, messy, or unseen.
Courtney shares her transition from full-time artist and entrepreneur to new motherhood: the shedding of schedules, stepping away from Instagram, and redefining success without urgency. They talk about the pressure of productivity in a culture obsessed with output, and how soulful artist emails can be acts of devotion, not marketing.
This episode is a love letter to the ones who feel unseen in their motherhood. A reminder that this moment is not forever. That age is not something to fear but a deepening of voice, of purpose. And that our creative lives are not linear, not a race—but a rhythm we learn to trust.
Whether you’re in the thick of new motherhood, reimagining your creative path, or simply craving a more human conversation about art and life—this one is for you.
Find Courtney Here:
https://courtneygriffinart.myflodesk.com/links
Find Host, Michelle Schultz:
https://michelleschultzstudio.com
https://www.instagram.com/michelleschultzart/
Join my email list here:
https://www.michelleschultzstudio.com/pages/collector
Please leave a review and reach out to us @shepaintscollective on IG!
Pivoting Out of Burnout & Finding Artistic Success with Brandi Hofer
Season 2 · Episode 32
Friday, May 9, 2025 • Duration 34:17
In this powerful episode of She Who Paints, Michelle is joined by Canadian artist, author, and mother of three, Brandi Hofer—a creative force known for her bold, expressive portraits and her mission to empower women through art. Brandi opens up about the challenges of burnout, the pressure to do it all, and how hitting rock bottom became the catalyst for redefining her life and creative career.
Her artwork has been featured on national television, in international publications, and exhibited at the prestigious Saatchi Gallery. Brandi’s work is collected and celebrated by notable creatives and influencers including Jillian Harris, Sarah Baeumler, Jenna Kutcher, Andrew Salgado, Jann Arden, and Sarah Nicole Landry.
Brandi shares how she rebuilt her life and art business with intention, boundaries, and joy. If you're a creative soul navigating burnout or seeking alignment in your practice, this conversation is filled with inspiration and truth.
Connect with Brandi Hofer:
Website: www.brandihofer.ca
Instagram: @brandihofer
Book: Color Me Happy
Connect with Michelle Schultz:
Website: www.michelleschultzstudio.com
Instagram: @michelleschultzstudio
Join the Collector Circle: Sign up here
She Who Paints: https://www.instagram.com/shepaintscollective/
Rooted Nourishment For Creatives: Healing Through Culture with Gaye Del Sol
Season 2 · Episode 31
Thursday, April 24, 2025 • Duration 30:37
In this nourishing episode of She Who Paints, Michelle sits down with Gaye Del Sol for a deeply rooted conversation on healing through culture, community, and conscious living. Gaye shares her journey of reconnecting with ancestral foods as a sacred form of nourishment and remembrance. Together, they explore how building intentional community, practicing mindful finances, and honoring our roots can support both personal and collective wellness. Gaye also offers tools for nervous system regulation—like the soothing power of music—that help us ground, soften, and stay present in our healing journeys.
In this episode, we explore:
Reclaiming ancestral foods as a path to healing
How community can be medicine
Mindful approaches to finances that support well-being
Cultural wisdom as a grounding force
Nervous system tools for daily regulation, including the power of music
Creating spaces that feel safe, soulful, and supportive
Find Gaye: https://www.gayedelsolstudios.com/
https://www.instagram.com/gaye_del_sol/
Your Host: https://michelleschultzstudio.com
Tag us at https://www.instagram.com/shepaintscollective/
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