Serious Social from immediate future

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http://immediatefuture.co.uk/podcasts/
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http://www.immediatefuture.co.uk
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http://www.immediatefuture.co.uk/
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https://www.youtube.com/user/IFTubes
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https://www.facebook.com/ImmediateFuture/
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Reporting hell to storytelling heaven

Episode 85

Tuesday, May 6, 2025 • Duration 49:39

When your dashboard says nothing and your boss wants everything

You’ve got dashboards, metrics, charts galore – but none of it tells a story. Join me and Barnaby Barron from Brandwatch, as we unpack why data storytelling is the skill every marketer needs in 2025.

Whether you’re trying to justify a campaign or win a budget battle, this live is for you.

You walk away with:
• New ways to visualise your data
• A better understanding of what your stakeholders need to hear
• Clear steps to turn insights into actions
• A bit of a laugh, because marketing is messy

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Marketing that builds trust

Season 1 · Episode 84

Wednesday, February 19, 2025 • Duration 41:40

First-time exclusive! We're sharing the groundbreaking Brilliant and Human Report with insights that will transform your marketing. Tune in as Katy Howell and Remeny Armitage uncover why trust is the ultimate marketing tool and how to build it through consistent communication, thought leadership, and proactive strategies. Discover how 62% of clients feel their agencies react rather than lead and what you can do to change that. This is the episode that will turn your marketing into a trust-building powerhouse.

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From B2B basics to brilliance

Season 1 · Episode 83

Wednesday, February 5, 2025 • Duration 01:00:55

In this episode, Katy Howell sits down with Tejal Patel and Scott Stockwell to break down why fixing the fundamentals is the key to marketing success. While trends come and go, businesses that align marketing with business goals are 37% more likely to succeed, yet only 6% use customer insights effectively—and that’s where the real opportunity lies.

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Back to the future for B2B marketing - planning the priorities for 2025

Season 1 · Episode 82

Wednesday, November 27, 2024 • Duration 42:01

In this episode Katy Howell, alongside Joel Harrison, Editor in Chief at B2B Marketing dissect the major trends shaping B2B marketing as we approach 2025. From the rise of ABM and influencer marketing to the strategic use of first-party data in a cookieless world. This discussion is essential for marketers aiming to pivot and thrive in a rapidly changing environment.

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AI in B2B: Brilliant Tool or Total Bull?

Episode 81

Monday, October 21, 2024 • Duration 52:50

In this episode, we explore how AI is transforming creative workflows, from speeding up mood boards to automating repetitive tasks. Our experts discuss the balance between human creativity and AI tools, and how the right blend can unlock massive productivity gains. Whether you’re curious about AI’s role in ideation, content creation, or customer service, this is a conversation packed with insights to help your team work smarter and faster.

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Serious Social: No More Cookies

Season 1 · Episode 80

Friday, August 16, 2024 • Duration 47:20

In this episode, we dive into the seismic shift in digital marketing as third-party cookies crumble and data privacy laws tighten. Join industry experts as they unpack the challenges and unveil innovative strategies to keep your brand ahead of the curve. If you're looking to stay sharp in the evolving landscape of social media marketing, this is the conversation you can't afford to miss!

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Serious Social: Growth on Fire - B2B Ignite

Season 1 · Episode 79

Thursday, July 25, 2024 • Duration 54:13

Welcome to the Growth on Fire podcast! Katy Howell, is joined by Tejal Patel previously from Cisco, Microsoft and Nokia; and Scott Stockwell previously from IBM and PwC, two industry experts who will share their takeaways from the big B2B event of the year: B2B Ignite. If you’re a B2B marketer looking to stay ahead in a crowded and competitive market, this episode is for you.

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Serious Social — Leading from the Front: Convincing Executives to Embrace Thought Leadership

Season 1 · Episode 78

Tuesday, June 18, 2024 • Duration 49:07

Why do only 15% of decision-makers find thought leadership content excellent, despite its high trust among buyers? Tune in to discover the secrets behind creating truly impactful thought leadership that stands out and drives success, with expert insights from Katy Howell and Karen Cuthbert.

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Episode 77: Serious Social – TikTok Style Video on LinkedIn

Season 1 · Episode 77

Friday, April 19, 2024 • Duration 37:00

Have you noticed a new video tab on LinkedIn yet? Let’s talk about short-form videos on LinkedIn and how it's transforming the way businesses connect with their audience. Join us as we explore this impact on brand marketing and uncover actionable strategies. Welcome to another episode of Serious Social, where we decode the latest trends—so you don’t have to!

Learn how to embrace this new format and reap the rewards.
Discover the surprising statistics behind the rise of short-form video content on LinkedIn.
Explore the dos and don'ts of creating effective short-form video content for your LinkedIn audience.
Gain insights into the psychology behind why short-form videos are capturing the attention of B2B audiences.
Find out how to measure the impact of your video marketing efforts and optimise your strategy for maximum results.
Uncover insider tips on how businesses can leverage TikTok-style videos to boost brand awareness and engagement.

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Serious Social - No Fluff, Just Stuff: Inside a Winning B2B Social Campaign

Season 1 · Episode 76

Monday, November 20, 2023 • Duration 01:00:02

A whopping 50% of B2B marketers struggle to measure the ROI of their lead and demand gen efforts. Time to change the game - well for social.

In "No Fluff, Just Stuff," we're not just talking theories; we're revealing the nuts and bolts of a Social lead gen campaign that slashed CPC by 58% and doubled CTR. Cut through the clutter and get ready for take-off. 🚀

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Serious Social from immediate future – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

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Publication history

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Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Serious Social from immediate future – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other4

Youtube1

Facebook1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other4

Youtube1

Facebook1