Explore every episode of the podcast SEO Is Not That Hard
Dive into the complete episode list for SEO Is Not That Hard. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
What if one small, free tool could earn you more backlinks, leads, and trust than months of blogging? We dive into engineering as marketing, a strategy that turns lightweight, useful tools into link magnets and lead engines, especially powerful as AI search surfaces cited, authoritative resources.
I walk through the core idea: build a free tool that solves a real problem right next to your product’s value. From HubSpot’s Website Grader to Ahrefs’ free Backlink Checker, we break down why these tools spread so fast, how they capture qualified interest, and what makes them defensible. You’ll learn the principles that matter most: tight product alignment, single-purpose scope, instant output, and honest value that earns shares without heavy gating. We also talk about how this approach fits top-of-funnel intent, attracting people who are problem-aware but not yet shopping, and why that early trust compounds into stronger SEO performance and brand recognition.
Then we get practical. I outline how to choose the right idea, avoid feature bloat, and plan a small but focused launch to trigger the first wave of links and usage. We cover lightweight promotion on LinkedIn and Twitter, tapping your network for early feedback, and using supporting content to answer questions and strengthen search visibility. The point is simple: difficulty becomes your moat—if it’s genuinely useful and hard to copy, it will keep earning attention over time.
If you’re ready to stand out from a sea of lookalike content, this is your playbook for building something people can’t wait to share. Subscribe for more SEO strategies, share this with a teammate who’s stuck on content ideas, and leave a quick review to tell me which tool you’ll build next.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Want more high‑quality links without playing whack‑a‑mole with paid placements or low‑value directories? We walk through a strategy that flips the usual script: stop entering awards and start running them. By becoming the awarding body in your niche, you can earn relevant backlinks from major brands, spark press coverage, and build durable authority that search engines and AI assistants recognise.
We begin with why links still matter, especially as ChatGPT, Gemini, Claude, and Perplexity cite trusted sources. Then we compare two paths: paying to enter business awards versus designing your own programme. The first can help E‑E‑A‑T a bit, but links are often generic and pricey. The second lets you set clear categories, publish transparent criteria, and celebrate real winners in your vertical. Think “Best Value Broadband,” “Fastest Fibre,” or for ecommerce, “Best Electric Lawn Mower Under £200.” With a solid methodology and a public winners page, merchants proudly display badges, issue press releases, and link back to your site.
We dig into the playbook: how to craft objective scoring, create a badge and media kit, write compelling winner blurbs, and build award pages that naturally attract links. We share examples from comparison sites that use awards to get merchant links that are topically spot‑on and hard to replicate. You’ll hear practical tips for scaling from a lightweight launch to full ceremonies, and why physical trophies and livestream announcements dramatically increase participation and coverage. We also cover outreach, PR timing, and ethical guardrails so your awards remain credible and defensible.
If you’ve ever considered spending five figures on link buying, you’ll see how reallocating a slice of that budget to an awards programme can produce safer, stronger, and longer‑lasting results. By the end, you’ll have a step‑by‑step path to design categories, ship badges, and turn recognition into backlinks, brand searches, and press mentions that compound year after year. Enjoy the episode, and if this helps you rethink your link strategy, subscribe, share with a friend, and leave a quick review to tell us what award you’d launch first.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Machines don’t reward guesses; they reward clarity. We walk through a practical, four‑step framework to make search engines and LLMs understand your brand, your people, and your offers without ambiguity. The focus is on schema markup that scales: JSON‑LD for clean implementation, @id for stable references, and a connected entity graph that links Organisation, Website, Person, Product, and Service into one coherent map of your business.
We start by establishing a sitewide identity with Organisation and Website markup, then strengthen it with authoritative sameAs profiles so your name is matched to the right entity in the knowledge graph. From there, we embed authorship into Article schema and connect each writer back to the brand via affiliation, with optional knowsAbout fields to highlight topical expertise and support EEAT. Next, we mark up Products and Services with properties that mirror visible content, reinforcing trust and unlocking eligibility for rich results. Finally, we tie it all together using @id URLs as canonical anchors so every reference points to a single, durable source of truth.
Along the way, we share common pitfalls to avoid, why isolated page labels leave performance on the table, and how a connected schema strategy helps search engines attribute content, surface it confidently, and reduce confusion with lookalike brands. We also cover essential tooling: the Schema Markup Validator for structure and the Rich Results Test for feature eligibility, plus pointers to research resources for deeper implementation.
If you want your authority recognised by both users and machines, this is your blueprint to ship. Subscribe for more hands‑on SEO strategy, share this with a teammate who owns structured data, and leave a review telling us which schema type you’ll implement first.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Edd shares a fascinating experiment where his SEO Growth Framework was fed into Google's Notebook LM AI tool, resulting in a surprisingly accurate AI-generated conversation about the methodology.
• Google's Notebook LM creates podcast-style dialogues between AI voices based on content you provide • The AI conversation accurately captured almost the entire Growth Framework (G-R-O-W-T) • The framework breaks down as Gather (finding audience questions), Refine (clustering questions by theme) • Optimize (creating content that answers questions), Watch (monitoring performance), Tune (refining strategy) • Final framework steps Hone and Repeat will be covered in future episodes • AI-generated explanations might make complex topics more accessible for some audiences • Minor inaccuracy noted around overemphasis on meta descriptions which Google often changes
Try our SEO intelligence platform at KeywordsPeopleUse.com where we help you discover questions people ask online, group related keywords, and optimize your content with personalized advice. Connect with Ed on LinkedIn and BlueSky by searching for Ed Dawson (spelled with two Ds), or visit www.eddawson.com for consulting services.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Vibe coding represents a revolutionary AI-driven approach to software development that allows anyone to create functional applications using natural language instead of traditional programming.
• Coined by Andrej Karpathy (former Tesla AI director and OpenAI co-founder) in February 2025 • Dramatically lowers the barrier to entry for software development • Enables rapid prototyping and iteration through conversational feedback loops • Particularly useful for creating "software for one" - personal tools to solve specific problems • Major tools include Cursor, Replit, and even general AI assistants like ChatGPT and Claude • SEO professionals can use vibe coding to build custom data processing and analysis tools • Currently has limitations with complex systems and quality control • Best used for prototyping or solving personal workflow challenges • The technology is evolving rapidly, with capabilities expanding monthly
Try our SEO intelligence platform at keywordspeopleuse.com where we help you discover questions people ask online, organize them into topical groups, and optimize your content with personalized advice to grow your traffic.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
This episode emphasises the essential steps involved in the GROWTH Framework for effective content optimisation, especially focusing on monitoring and evaluating performance metrics for SEO success. We delve into various strategies for tracking user engagement and refining content, thereby enhancing visibility and achieving business goals.
• Introduction to the GROWTH Framework • Importance of monitoring and evaluating performance • Strategies for tracking user engagement and refining content
Don't forget to check out the linked document in the show notes for an expanded version of the framework!
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
We explore the transformative impact of mastermind groups on SEO and online business. Sharing wisdom, accountability, and fresh perspectives fosters growth among members.
• Discussion on the concept of masterminds and their importance • Benefits of collaboration, including problem-solving and networking • Tips on how to find and maximise your mastermind experience
If you’re interested in learning more about me personally or looking for dedicated consulting advice, then visit www.eddawson.com.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
The episode explores why understanding robots.txt is essential for effective SEO. We discuss its role in managing how search engines crawl and index a website, common mistakes to avoid, and best practices for configuration.
• Definition and function of robots.txt • Importance of crawl budget and efficiency • Common pitfalls and testing recommendations
Keep tuning in for insights on SEO strategies and tools to enhance your website's performance!
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Understanding Google's rank transition function sheds light on the strategies that influence SEO rankings over time. The episode explores how gradual changes protect search integrity, deter manipulation, and encourage continuous improvement. • Explanation of document ranking in SEO • Overview of the rank transition function • Importance of gradual ranking changes • Strategies against manipulative practices • Stability in search results and user trust • Role of monitoring in SEO success • Potential delays in recognizing improvements • Emphasis on patience and consistent quality enhancements • The need for resilience in the landscape of SEO
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
This episode centres on the optimisation phase of the Growth Framework, detailing how to create and enhance content effectively. Key topics discussed include selecting appropriate content formats, strategies for content creation and updates, essential on-page SEO practices, and improving user experience for better engagement and conversions.
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Ready to stop sprinkling keywords and start building authority that lasts? We take one neglected concept in your niche and turn it into a structured topic cluster that both readers and search engines recognise as a trusted resource. From mapping entities to designing a pillar page and the right cluster coverage, we show how to move beyond thin posts and build a small, focused library that stands up to scrutiny.
We break down the hub-and-spoke model in plain terms: what belongs on a pillar, how to choose cluster pages, and why reciprocal internal links matter for both navigation and crawl clarity. Then we go deeper into information gain, the critical difference between echoing the web and advancing it. Expect practical ways to add unique value: original surveys, product or platform data, detailed case studies, and timely expert commentary that clarifies what news means for your audience. We also explain how a comprehensive “skyscraper” update can win when you can’t run new research right away.
To tie it together, we map the work to EEAT. You’ll hear how author entities, credentials, citations, and update discipline signal expertise and trust, while linkable assets and comprehensive coverage build authority. You’ll leave with a clear action plan: outline a pillar for your chosen entity gap, select three to four cluster pages, and pick one to elevate with real information gain. Stick around for a quick teaser of what’s next as we prepare to express your structure to machines with schema markup.
If you’re serious about topical authority and sustainable rankings, this is your blueprint. Subscribe, share with a colleague who writes content, and leave a review telling us which entity you’ll build a cluster around next.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
This episode explores the refine step of the growth framework, focusing on how to cluster and prioritise user questions effectively. Listeners will learn the importance of structuring content, understanding user intent, and strategically developing a content roadmap.
• Discussing the necessity of refining gathered questions • Explaining the clustering process and its significance • Highlighting the tools available for effective clustering • Interpreting clusters to derive insights into user intent • Evaluating quality and relevance within clusters • Outlining criteria for prioritising content clusters • Sharing best practices for scoring and creating a content calendar
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Elevating your website's authority is about more than just backlinks; it's about building trust through authority signals like As-Seen-On logos. Showcasing credible mentions not only boosts user confidence but also signals to search engines your site's reliability, leading to enhanced SEO performance.
• Introduction to authority signals and their significance • Discussion on the concept of As-Seen-On logos • Steps for collecting and displaying logos effectively • Best practices for logo display and consistency • Additional authority signals like testimonials and awards • Importance of auditing media mentions for credibility • Strategies for creating and maintaining an engaging display • Tips on reaching out for valuable backlinks • Key takeaways on the impact of trust on SEO
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Personal branding is an essential part of an effective SEO strategy, not merely a trendy concept. By sharing your genuine story and expertise, you create trust and authority with your audience, leading to better online visibility and engagement.
• Importance of personal branding in SEO • Martin Lewis as a case study in authority • Building trust through authentic storytelling • Practical steps for integrating personal branding • Common pitfalls to avoid in personal branding and SEO • Emphasis on maintaining consistency and engagement • Highlighting the long-term value of personal branding
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
This episode explores the transformative potential of search analytics and content optimization through new features in Keywords People Use. Listeners gain insights into how to leverage data from Google Search Console for content improvement and enhanced online visibility. • Introduction of search analytics feature for deeper insights • Enhanced interface for easier data navigation • Increased data capacity from Google Search Console • Focus on content optimization opportunities through crawls • Ability to track and revert content changes effectively • Call to action to explore the content optimization tool for free trial
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Unlock the underestimated power of zero volume keywords and transform your content strategy with insights you won't hear from mainstream SEO advice. Join me, Edd Dawson, as I uncover the hidden potential of seemingly insignificant keywords, challenging the conventional focus on high-volume metrics. By tapping into the richness of detailed topic coverage, you can capture a multitude of related keywords, even those you haven't considered yet. Discover how Google's understanding of synonyms and related queries can elevate your SEO game, offering a fresh perspective on building traffic and authority.
Explore practical strategies for identifying and leveraging these niche opportunities, like finding the perfect home office desk for small spaces. Learn to cluster related questions and create comprehensive content that not only answers them but also drives significant traffic to your site. Whether you're an affiliate marketer, an e-commerce business owner, or a content creator, this episode is packed with actionable insights to optimize your SEO strategy beyond traditional metrics. Tune in for a wealth of knowledge drawn from over 20 years in the industry, designed to help you rethink and refine your approach to keyword research and content creation.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Unlock the secrets to elevating your SEO game with our special guest, Matt Tomkin from Tao Digital Marketing. Matt brings invaluable insights into transforming your website into an organic lead generation powerhouse. Learn how a law firm turned a niche topic into an evergreen source of quality leads, demonstrating the power of content hubs. We discuss the synergy between link building and topical authority, and how effective content can sometimes rival even the most high-end link acquisition strategies. Plus, we explore the potential of AI in SEO, examining how machine learning can streamline data analysis while emphasizing the irreplaceable value of human creativity.
Navigate the challenges of competitive industries by understanding the art of keyword targeting. Together with Matt, we uncover strategies for identifying effective SEO keywords, both online and offline, to tailor your approach for maximum impact. Discover the importance of targeting long-tail keywords with low competition to incrementally build topical authority, especially beneficial for those with tighter budgets. We highlight tools like Google Search Console and Google Ads, showing how they can refine your strategies and boost visibility while helping you start small and aim big.
Unlock the full potential of your content with strategic content hubs designed to drive conversions. Explore the concepts of pillar and sub-page structures, crucial for enhancing contextual link authority. Matt shares insights on how this approach can address various user searches and guide them towards core service pages, using tracking pixels and remarketing techniques to maintain engagement. From high-investment services to the transformative impact of AI, this episode equips you with the knowledge to optimize your SEO efforts and dominate your niche. Join us for an enlightening conversation packed with actionable strategies and expert advice.
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Unlock the secrets of SEO growth and elevate your online presence with the GROWTH framework, where mastering user intent is key. Join me, Edd Dawson, as we explore the first critical step: "Gather." You'll discover how mining the questions users ask online, from platforms like Google's People Also Ask, Reddit, and Quora, can skyrocket your content's relevance and authority. Learn how to build an expansive keyword list that lays the groundwork for a powerful SEO strategy, regardless of your experience level in digital marketing.
Dive deeper into the art of crafting content that aligns with audience needs while ensuring sustained engagement and trust. I'll guide you through the nuances of question mining and share insights from my two decades of experience in SEO. Plus, find out how the Keywords People Use platform can revolutionize your keyword strategy by leveraging Google Search Console data. Connect with me on LinkedIn and Blue Sky for personalized advice and consulting opportunities, and stay tuned for our continued exploration of the GROWTH framework in the upcoming episodes.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Unlock the transformative power of digital PR and link building with expert insights from Chris Pantelli, co-founder of Linkify. Discover the art of earning coveted editorial links from top-tier publications and learn how to skillfully engage with journalists while navigating the complex landscape of editorial policies. We promise to equip you with cutting-edge strategies, from the intricacies of newsjacking to the nuances of inbound and outbound pitching, all aimed at enhancing your digital PR campaigns and securing high-quality links that bolster credibility and trust.
Dive deep into the recent policy shifts at Reach PLC and their significant repercussions for SEO pros. Our conversation unveils the delicate dance of acquiring valuable backlinks while sidestepping ethical pitfalls that might catch Google's attention. You'll gain insights into the importance of maintaining a balanced approach to do-follow and no-follow links and learn how to handle challenges like unattributed mentions and inconsistent linking practices. With Chris's expertise, we unravel the parallels between digital PR and Google's EEAT principles, ensuring your strategies align with industry best practices for credibility and authority.
Finally, we explore innovative content strategies for optimizing SEO using our platform, Keywords People Use. By identifying the questions and keywords your audience is actively searching for, you can build topical authority and refine content to drive traffic growth. Join us to uncover strategies that not only elevate your digital presence but also build a solid foundation for long-term success in the ever-evolving world of SEO. Whether you're a seasoned professional or just embarking on your SEO journey, this episode is packed with actionable insights and strategies tailored to the dynamic landscape of digital PR and link building.
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
What if your approach to SEO could be completely transformed by the power of conversational search? Discover how AI chatbots like ChatGPT, Bing Copilot, and Google Gemini are reshaping the SEO landscape with their ability to engage in dynamic, context-aware interactions. Join me, Edd Dawson, as we unpack the mechanics behind this shift from traditional keyword searches to AI-driven dialogues, exploring the profound implications for SEO strategies. Uncover the secrets to adapting in this fast-paced environment, with insights into context retention, natural language understanding, and the potential challenges, such as declining click-through rates and the crucial role of brand awareness.
Explore the future of search in an AI-driven world, where the blend of chat-based summaries and traditional results demands innovative strategies to maintain visibility and engagement. We'll delve into the power of experience, expertise, authoritativeness, and trustworthiness (EEAT) in enhancing content prioritization and credibility. Through real-world examples, learn how to leverage conversational phrasing, Q&A content, and AI experimentation to boost your online presence. For personalized guidance, connect with me on LinkedIn or Blue Sky, or visit my website for consulting services. Tune in for strategies that will elevate your SEO game and ensure your content thrives in this new era of search.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
You are an expert SEO analyst specializing in Natural Language Processing and entity-based optimization. I will provide you with the text from a competitor's webpage. Your task is to perform a Named Entity Recognition (NER) analysis on this text.
Please identify all the significant entities mentioned in the text. For each entity, classify it into one of the following categories: Person, Organization, Location, Product, Event, or Concept (for abstract ideas, theories, or topics).
Please present your findings in a simple list or table format, with one column for the entity and one for its category.
Please sort the entities in order of importance
Here is the text:
[Paste the competitor's text here]
Every rival looks unbeatable until you see what Google actually sees: the network of entities that frames their authority. We pull back the curtain on a simple, repeatable method to map competitor concepts, spot gaps, and build content hubs that earn durable rankings.
We start by recapping the four-pillar entity audit that anchors your strategy: brand and products, people, core concepts, and audience topics. Then we turn that blueprint outward. Instead of chasing keyword lists, we show how to identify true SERP competitors for your core ideas, pick a representative high-ranking page, and extract its entities using a clean, copy-paste prompt with your favourite LLM. No specialist software, no guesswork — just a structured list of people, organisations, products, locations, events, and concepts that shape the page’s topical focus.
From there, we translate data into decisions. You’ll learn to compare entity saturation against your own audit, find the missing concepts and influential names you should reference, and read structural clues in URLs, headings, and internal links that reveal how competitors build content hubs. We also touch on brand signals and knowledge panels to understand how well Google recognises a site as an entity. The result is a pragmatic roadmap: pick one high-value gap, create a cornerstone guide and supporting pieces, interlink with consistent anchors, and align metadata and naming to signal clear relevance.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Unlock the secrets behind creating an unforgettable online presence for your non-profit with insights from design and programming expert David Pesarek. In our latest episode, we promise you’ll learn how the seemingly trivial blink-of-an-eye—just 0.05 seconds—can shape user perceptions and determine the success of your digital strategy. We break down the necessity of a mobile-first approach, not as an option but as a critical component, given the colossal shift towards mobile browsing with a staggering 96.5% of internet users engaging via their phones.
Discover how top players like Apple and Amazon set the standard for user experience and the essential lessons your organization can implement from their practices. We explore the intricacies of optimizing web design for mobile devices and the pivotal role this plays in maintaining robust search engine rankings. By focusing on the speed, accessibility, and server performance of your website, your non-profit can achieve a seamless user journey comparable to the industry’s best, while making sure you don’t lose out on potential supporters due to a poorly-performing site.
Raise the bar on user engagement with strategic call-to-action (CTA) design, tailored to meet users at each stage of their journey. We delve into the art of crafting CTAs that are not only visually compelling but also inclusive, ensuring accessibility for users with disabilities. By constructing a "conversion ladder," you can guide your audience smoothly from initial interest to deeper involvement, without overwhelming them. Tune in to grasp the nuances of aligning these strategies with your organizational goals and visit wowdigital.com for additional resources to support your digital transformation.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Unlock the secrets to boosting your podcast's visibility and engagement as we sit down with Edd Dawson, the brain behind "SEO is Not That Hard." As a leading voice in the SEO industry, Edd shares his wealth of knowledge on how to leverage SEO for elevating your podcast game. From understanding listener search behaviors to ranking on Google and even optimizing for AI platforms like ChatGPT, this episode is packed with insights that promise to transform how your content reaches your audience.
Edd takes us through his personal journey of developing Keywords People Use, a revolutionary tool that simplifies SEO for individuals and small businesses by focusing on answering real questions. Through the power of podcasting, Edd has engaged an audience eager to demystify SEO, building brand awareness and attracting customers with his solo-format episodes. Discover how this unique approach, paired with authentic storytelling, has set Edd apart in a competitive landscape and allowed him to connect deeply with his listeners.
Efficiency is key in Edd's podcasting process, and he generously shares his tips on streamlining production. From using scripts and automation to keeping episodes concise, Edd offers practical advice on creating high-quality content with minimal fuss. He also sheds light on the essential principles of SEO, emphasizing the importance of well-presented, original content over quick fixes. Whether you're a seasoned podcaster or just starting out, get ready to take notes on affordable podcast setups and effective SEO strategies that can elevate your online presence.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
All comments and critiques more than welcome! Details in that doc for how to get in touch.
Imagine having your online business hit rock bottom overnight, only to rise like a phoenix five times stronger. That's exactly what happened to me when the infamous Google Penguin update dismantled my broadband price comparison site back in 2012. From the ashes of this digital disaster emerged a revolutionary growth framework that turned the tide, leading not only to the recovery of my site but also to its eventual sale. During this episode, I walk you through the transformative steps that took me from outdated link-buying tactics to a strategy centered around creating meaningful content that speaks directly to people. This powerful shift not only saved my business but also gave birth to a framework that's been applied with success across various platforms.
Join me as I share the secrets of crafting a content creation strategy that prioritizes real users over bots, and learn why feedback became my secret weapon in refining this approach. This framework isn't just for the SEO-savvy—it's designed to be accessible to anyone eager to boost their online visibility. We discuss the utility of tools like Keywords People Use and delve into the importance of Google Search Console in optimizing your content's performance. But that's not all—this episode is an invitation to engage directly. Record your voice questions and connect with me on LinkedIn and Blue Sky to keep the conversation going. Whether you're a seasoned webmaster or a curious newcomer, there's invaluable insight here to help drive your traffic growth.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Unlock the potential of local SEO for your business with insights from Daniel Molina, CEO of Redpalm.us. If you've ever wondered how to attract more local customers, especially in service-oriented businesses like hair salons, restaurants, and trades, this episode is your blueprint to success. Daniel and I discuss the unique aspects of local SEO compared to traditional strategies and explore why mobile searches often include "near me." By optimizing content with geolocation details and creating city-specific pages, you can significantly boost your business's visibility and capture organic traffic that might otherwise slip through the cracks.
Our conversation sheds light on how reviews and citations are critical components in Google's ranking system. Think of local SEO as a complex puzzle where each piece, from a solid Google Business Profile to authentic customer reviews, plays a crucial role. Daniel shares practical strategies for encouraging genuine reviews and highlights the long-term rewards of consistent engagement. We share personal experiences to illustrate the transformative power of organic SEO efforts and how they can elevate your business's standing in local searches.
Enhance your conversion rates and lead generation with the methods we explore, tailored to suit various industries. From crafting compelling value propositions to leveraging email marketing and lead magnets, we discuss innovative ways to grow your business. Dive into the advanced tools and strategies that Daniel introduces to refine your approach, such as the "Keywords People Use" platform to build topical authority. Whether you're a small business owner or part of a larger enterprise, this episode offers a treasure trove of practical tips to effectively enhance your local SEO efforts and drive business success.
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
What happens when a financial guru's advice sends shockwaves through the digital world? Join me, Edd Dawson, as I unravel the remarkable influence of Martin Lewis, the UK's consumer finance authority, whose TV program on saving money caused an unexpected surge in traffic to my UK-based websites. With a focus on mobile phones, broadband, and energy, discover how his consumer-first approach and transparency have earned him the trust of millions. We'll explore his journey from financial journalist to the powerhouse behind MoneySavingExpert.com, and understand why his advice is a goldmine not just for consumers, but also for the thrifty minds in affiliate marketing.
The secret sauce to Martin Lewis's success lies not just in what he says, but how he says it. In this episode, we'll uncover the marketing strategies that have cemented his brand as a household name. From crafting quality content and maintaining authority to leveraging the power of repetition, there's a lesson in it for all of us. Discover the essence of building trust, utilizing storytelling, and creating pillar content that resonates and engages. And for those looking to master SEO, we've got tips on optimizing with voice questions and using cutting-edge tools like Keywords People Use to stay ahead of the curve. Whether you're an aspiring blogger, marketer, or just someone hungry for practical insights, this episode promises a wealth of knowledge to propel you toward success.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Could you be sabotaging your own SEO efforts without realizing it? Join me, Edd Dawson, as I sit down with Andre Savoie, an SEO veteran with nearly 20 years of experience, to unravel the secrets of successful SEO strategies. Andre warns against the allure of "get rich quick" schemes and highlights the costly mistakes businesses often make when chasing rapid results with low-cost services. We dive into the importance of understanding SEO from the ground up, sharing personal missteps and valuable lessons to help you make informed decisions about where to focus your time and resources.
Authenticity is the name of the game when it comes to content creation. We explore the nuances of crafting content that not only informs but also engages, emphasizing the need for an authentic voice that AI tools can’t replicate. Andre and I discuss the concept of "information gain," stressing the importance of unique insights in boosting search rankings. By reflecting on past trends, we illustrate the power of prioritizing quality over quantity, and how trimming low-quality content can lead to a more impactful online presence. The conversation takes a deep look at evergreen content, revealing how maintaining and updating comprehensive guides can deliver lasting value to both search engines and users.
For those who feel overwhelmed by the demands of SEO, we offer innovative strategies that ensure your content remains genuine and reflective of your expertise. Whether you're capturing ideas through voice recordings or using AI as a refining tool, authenticity remains key. We demystify the SEO intelligence platform, Keywords People Use, explaining how it can enhance your topical authority by identifying the right keywords and questions. This episode is packed with expert advice and actionable strategies, including a comprehensive group program designed to support business owners in navigating their digital marketing journeys effectively. Don't miss this opportunity to master SEO with insights that go beyond the surface.
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Search engines understand the world through entities, not just keywords, and that changes how we plan, write, and structure content. We take the entity conversation out of theory and into practice by building a simple, durable audit you can complete today. The result is a living blueprint that gives your brand a clear centre of gravity online and helps algorithms connect your pages to real people, products, and ideas.
We start by anchoring your commercial core with precise brand and product entities—official names, common variants, sub-brands, and flagship offerings. Then we layer in people entities to demonstrate E‑E‑A‑T: founders, executives, and subject matter experts with real author pages, consistent bylines, and verifiable profiles. From there we map service and concept entities, breaking broad capabilities into sub-services and pairing them with the ideas customers research first. Finally, we shift focus to audience-centric entities, mining Reddit, Quora, and People Also Ask to capture the exact questions and pain points that drive discovery and trust.
Across the episode, we show how to turn this list into action: canonical URLs for each entity, schema types to apply, internal links that mirror meaning, and content that answers real questions with clarity. You’ll leave with a four-column template—brand/products, people, services/concepts, audience—and the guidance to populate at least five entities in each. Use it to align navigation, consolidate overlapping pages, and build stronger hubs that prevent cannibalisation while improving topical authority.
Ready to move beyond keyword chasing and build an entity-first strategy that lasts? Subscribe, share this with a teammate who owns content planning, and leave a quick review to tell us which pillar you’re tackling first.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Discover how influencer marketing is revolutionizing the way brands connect with audiences, and learn from the expert insights of Marc Hillander, our first-ever guest on "SEO is Not That Hard." Marc, a specialist in influencer marketing, reveals how influencers are not just enhancing brand awareness but are becoming essential players in today's marketing strategies, especially among younger demographics who use platforms like TikTok and Instagram as their go-to search engines. If you're curious about integrating influencer marketing into your overall strategy, Marc's advice on understanding your target audience and selecting the right influencers is invaluable.
Influencer marketing has evolved from a luxury to a necessity, and this episode explores why giving influencers creative freedom is crucial in this shift. While it's important to provide guidance, being overly restrictive can stifle an influencer's unique voice and limit their ability to genuinely engage with their followers. We discuss why reallocating funds from traditional marketing avenues, such as Google Ads, to influencer marketing could yield better results, and how selecting the right platforms for your audience can enhance your brand's reach and authenticity.
In our exploration of e-commerce and influencer marketing, particularly in the makeup industry, we emphasize the importance of metrics. Tracking sales and traffic, using discount codes, and adhering to regulatory standards are just a few of the key points covered. This episode also touches on the financial aspects of influencer collaborations and how younger audiences are increasingly using social media as their primary search tool. We wrap up with strategic advice on purchasing content from influencers for your own channels and the potential benefits of cultivating long-term relationships with effective influencers. Join us as we unpack these strategies and more in this exciting episode.
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Ever faced unyielding challenges in your business and wondered if persistence truly pays off? Join me, Ed Dawson, as I recount gripping tales of overcoming seemingly insurmountable hurdles through sheer determination and targeting the right connections. Hear about a friend's battle with negative Amazon reviews driven by a competitor’s tactics and how he turned the tide by enrolling in Amazon's account manager program, thus safeguarding his product ratings and reviving sales. My own journey with a major telecom affiliate network reveals how a bold reach to the CEO on LinkedIn can break through bureaucratic silence and lead to resolutions, reminding listeners of the power of creative problem-solving.
Beyond these narratives, the episode offers insights into leveraging SEO tools like "Keywords People Use" to enhance your online visibility and content strategy. Discover how grouping trending queries can help build topical authority and improve your site's performance. I also share how linking your Google Search Console account can unveil valuable data, empowering you to optimize content and drive consistent traffic growth. For those interested in more tailored consulting or hearing more about my professional adventures, I invite you to explore www.eddawson.com. Let these stories inspire you to persist and think outside the box when faced with obstacles in your entrepreneurial journey.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Discover how celebrating the small victories can lead to monumental success with our guest, Paul, a plumber-turned-inventor whose innovative spirit sparked the creation of a game-changing plumbing product. Hear the inspiring tale of how the 150 fixing kit came to be, designed to solve a common plumbing issue, and the hurdles Paul faced after a dispute with a manufacturer. Join me, Ed Dawson, as I step in to assist Paul in establishing his online presence through a Shopify site, focusing on the power of patience and long-term strategies in the digital marketplace. Together, we're navigating the early stages of a potential business partnership, where an equity stake could be on the horizon.
Tune in as we shift gears to explore the art of maximizing your online presence through tailored SEO strategies. Connect with me on LinkedIn and Blue Sky and learn about the tools we offer, like our SEO intelligence platform, Keywords People Use. This tool is designed to enhance your content optimization by uncovering the latest trends in questions and keywords. By linking your Google Search Console account, we provide bespoke advice to boost your search rankings. Whether you're looking for consulting advice or eager to elevate your digital footprint, this episode offers invaluable insights and opportunities to engage with the content.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Kick off the new year with a vibrant journey into the heart of SEO transformations and cultural traditions. I'm Ed Dawson, and I'll whisk you away to my quaint village, where New Year's Day bursts to life with colorful Morris dancing and captivating tales spun at the local pub. But don't get too comfortable by the fireside, because we're also diving into the shifting sands of SEO in 2024. From the meteoric rise of AI tools like ChatGPT and Claude, which are reshaping the contours of content creation and coding, to Google's ongoing battle to navigate its algorithm amid the flood of user-generated content on platforms like Reddit and Quora, there's plenty to discuss.
As we look toward 2025, AI's potential to further transform search behaviors is on our minds. For those eager to amplify their online presence, I extend an invitation to connect with me on LinkedIn and Blue Sky under Ed Dawson—spelled with two Ds. Submit your voice questions for upcoming podcasts and explore our SEO Intelligence Platform, "Keywords People Use," a treasure trove for those wishing to build topical authority and enhance content strategies. By linking your Google Search Console account, we offer tailored advice to elevate your search rankings. More detailed insights and consulting services await you on my personal website, where the journey to SEO mastery continues.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Imagine waking up on Christmas morning only to find a lump of coal in your stocking—a harsh reminder of missteps past. That's exactly what a manual penalty from Google feels like for SEO professionals, and in our festive SEO Christmas special, we unpack this nightmare scenario. Sharing a personal story about my daughter's memorable encounter with Santa's coal, I highlight the gravity of such penalties and their impact on digital strategies. Reflecting on the early days of our podcast, I open up about my own hurdles, including the fear of speaking fluently and gaining confidence while consistently delivering SEO insights three times a week, even when I suspected no one was tuning in.
Switching gears, we explore the art of creating bingeable content, inspired by my own experience of binge-watching "The Office" during a recovery period. Discover how this accidental journey into creating a "binge bank" has transformed the way I approach podcasting, drawing new listeners into a world of easily consumable episodes. Learn how consistency became the cornerstone of this strategy, with an emphasis on creating value without the pressure of immediate success, taking cues from the popular podcast "My First Million." Through heartfelt gratitude, I acknowledge the vital role listener engagement plays in refining our podcast and invite you to join the conversation for continuous improvement.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Tired of confident AI answers that crumble under scrutiny? We pull back the curtain on why large language models hallucinate—and how to stop the damage by turning your website into a source AIs can safely cite. Instead of treating models like fact vaults, we treat them like brilliant writers who need trustworthy notes. That shift unlocks a practical playbook: ground responses in real documents, use retrieval‑augmented generation, and structure your content around clear, unambiguous entities.
We break down RAG in plain terms: retrieval first, generation second. Think open‑book exam, where you get to choose the book. When your policies, performance metrics, and definitions are precise and easy to retrieve, AIs pick your pages to anchor their answers. That means replacing “unparalleled performance” with “10,000 records per second, 20% faster than the previous version,” mapping canonical names for products and features, and supporting claims with dates, units, and links. We share cautionary tales—from invented airline policies to fake case law—and translate them into concrete steps any team can take to reduce risk and increase trust.
The bigger win is strategic. As organisations build internal copilots and external chat experiences, they’ll prioritise ingesting domains with reliable, machine‑readable knowledge. This authority economy rewards brands that publish clean, verifiable, entity‑rich content. We walk through a simple content audit you can run this week, how to align claims across your site, and why release notes, policy pages, and structured data make you more “retrievable.” By the end, you’ll know how to write for humans and machines at the same time—and how to become the default reference in your niche.
If this helped you think differently about content and AI, follow the show, share it with a teammate, and leave a review. Got a question you want answered on air? Send a voice note from the link in the show notes.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Can Google's reign over the search industry withstand the waves of rising competition from ChatGPT and looming regulatory challenges? Join me, Ed Dawson, as we unlock the secrets to navigating the ever-shifting sands of SEO in this special episode of "SEO is Not That Hard." We dive deep into the philosophies that have shaped the industry—from the game-changing Penguin and Panda updates of the past to the uncertain terrain we tread today. Through a blend of insightful reflection and forward-thinking, I urge the importance of long-term strategies over the quick and risky black hat tactics that can jeopardize your brand's future.
With the honesty that rivals health warnings on cigarette packets, I discuss the necessity of understanding the risks involved in SEO practices. While some might find allure in the fleeting success of short-term gains, I make a strong case for sustainability and transparency. The path to building a lasting brand is fraught with challenges, but it's a journey best undertaken with a well-informed strategy. Listen in as we unravel the complexities of risk management in SEO, ensuring that you have the tools to make informed decisions that lead to enduring success.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Picture this: A minimalist marketing strategy that draws in over a thousand new users without saying a single word. It's not magic—it's the power of creativity in action at the Brighton SEO conference. Join me, Ed Dawson, as I unwrap our holiday-themed episode of Not That Hard Christmas Day special. We'll explore how compelling content serves as the guiding star in SEO strategies, much like the star atop a Christmas tree, ensuring your efforts truly shine. I'll share a memorable story about launching Keywords People Use and how an unconventional approach led us to industry success, proving that quality content is always at the core.
Ever wondered how to capture attention and boost user engagement at a large-scale event? Learn how we cleverly used a curiosity gap tactic with a scratch card flyer to captivate attendees' interest, leading them to scan a QR code and create an account to claim guaranteed prizes. Our inventive approach not only engaged participants but also exceeded our user acquisition expectations, showcasing the profound impact of imaginative marketing. Tune in for insights that blend holiday cheer with strategic brilliance, ensuring your Christmas is filled with inspiration, joy, and the company of great ideas.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
Could capturing an audience on the quiet, cozy morning of Christmas Day be a bigger win than a bustling surge on New Year's Eve? Join me, Ed Dawson, as I unwrap this seasonal SEO conundrum on our special Christmas episode of "SEO is Not That Hard." As we revisit some of the standout episodes from the past year, I reflect on the unique challenge—and potential triumph—of drawing significant website traffic when people are more likely to be enjoying festive cheer. It's a testament to the power of truly engaging content and strategy, something every SEO enthusiast strives for.
This festive episode isn't just about reminiscing. With over 20 years in the SEO trenches, I've learned that the real magic lies in creation. So, let's talk about transforming knowledge into action. I discuss why it's essential to channel your SEO wisdom into building and monetizing something tangible. Whether it's crafting a successful website or producing content that resonates and helps others, creation is the key to turning passive consumption into meaningful achievements. Tune in and be inspired to take the leap from knowing to doing, closing the gap between what's in your head and what's out in the world.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now