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Explore every episode of the podcast SEO for Established Entrepreneurs: The Basic B

Dive into the complete episode list for SEO for Established Entrepreneurs: The Basic B. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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1–50 of 163

TitlePub. DateDuration
3 Steps to Get Found on Google (NO Posting on Social for Sales Req’d)26 Dec 202500:10:11

If you’ve been with me & the podcast through 2025, you might’ve noticed this shift—I’ve gotten really clear on what the process is that I take my clients through, the results they get, AND just how quickly this process works.

And today? We’re digging in deeper so I can show you the exact 3 steps my clients & I are taking to get found on Google—ZERO posting on social required!

Remember → DM me “SEO” to see which is the best fit for you & your needs! (You’re not locked into anything by DMing me.) 

And yes, I have a no-charge discovery call which you can get booked by going to my Contact page & filling out the form.

📝 Note:

Prices are going up on January 1, 2026—BUT—you can lock in 2025 rates when you book your support before then!

Get the full show notes here!

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

Why SEO & Grow Students are FINALLY Getting Leads from Google19 Dec 202500:15:45

In SEO & Grow 🌱, I get to work closely with business owners to help them understand, implement, and learn how to maintain their SEO, so it can actually be that sustainable marketing strategy it's built to be.

I really love teaching! It's the biggest reason why I started this SEO group coaching program.

And the peeps in the program? They ask really good questions. In this episode, I'm sharing some of the questions and answers with you so you can get a taste of the experience. 

Buckle up, grab a notebook, and save this episode so you can come back to it easily in the future!

Get the full show notes here!

💬 I’d love to know what aha moments you had during this episode. DM me on Instagram or use the text button below to share them with me!

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

SEO Q+A :: Get Good Leads and What to Optimize on Websites17 Oct 202500:16:37

I’m back with another very popular Q+A episode. This is where I pull Q’s I’ve been answering in Voxer/DMs/coaching calls/emails & answer them for the whole class

If you like this type of question-answer situation & you want to do this in a 1:1 or even a group capacity, take a look at my SEO Strategy Session for 1:1 or explore SEO & Grow 🌱 (enrolling for Nov) for the group vibes.

Get the full show notes here! 

Ask your own question!
👉 Send a DM on Instagram
…or click the button up top to “text me”

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

The Sacred Money Archetypes w/ Kelly Marshall15 May 202400:44:20

Ever heard of The Sacred Money Archetypes? Yeah, me neither—but it’s changed my life. Money was a big, bad, scary topic for me—until I got the right people & tools in my corner. And today you get to meet my incredible bookkeeper (who’s SO much more than “just a bookkeeper”), Kelly Marshall! Tune in to learn about the various money archetypes & how this info can even assist you in your business & personal life.

With this episode you’ll be able to:

  • Get an in-depth look at the 8 Sacred Money Archetypes.
  • Uncover the positives and pitfalls of each money archetype.
  • Learn how to use the info about your money archetypes in other areas of your life.


Let us know your top 3 sacred money archetypes! Find Kelly or me on Instagram & share with us!

Get the full show notes here: https://brittanyherzberg.com/blog/the-sacred-money-archetypes

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

Self-Care Tips & Tools for Entrepreneurs10 May 202400:12:02

You must take care of YOU in order to take care of anything or anyone else—especially your business. Period. End of story. Everything mentioned in the show is linked below, which is why I’m keeping this part of the show description nice & short. 😉

Get the full show notes here: https://brittanyherzberg.com/blog/self-care-tips-and-tools-for-entrepreneurs

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

Nervous System Regulation for Business Owners w/ Kathleen Booker08 May 202400:35:56

Breathwork for business owners? Really, B? Yes! And it’s not just because I understand the importance of breathwork since I’m a licensed massage therapist. It’s because I, as an entrepreneur, have learned I must take care of me in order to take care of business. Ya feel me? And that is precisely why I’m so stoked to have Kathleen Booker (AKA Jedi of Calm) with us on the podcast today! I know you’re going to enjoy this real, raw, & relatable conversation about stress, anxiety, grief, & a whole host of other tough emotions that we all face. (Don’t miss the very special treat at the end of the show!) Go on—get your calm on!

With this episode you’ll be able to:

  • Discover the power & benefits of the breath in your business. 
  • Learn the subtle signs of a dysregulated nervous system.
  • Learn a simple nervous system regulation technique you can use 24/7! 


Get the full show notes here: https://brittanyherzberg.com/blog/nervous-system-regulation-for-business-owners

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

How to Improve These 4 Important On-Page SEO Factors03 May 202400:21:05

There are 4 critical pieces you must have in place on every single page on your site in order to improve your SEO ranking. Following best practice guidelines enables you to show up in search results—right where your ideal clients are looking for you! With these quick fixes, you’ll elevate your copy, market more easily, & convert people more easily (to podcast listeners, blog readers, paying clients, & more)! Get your notebooks ready—and press play!

With this episode you’ll be able to:

  • Learn what 4 parts of EVERY website page are absolutely necessary for SEO.
  • Discover how to incorporate keywords in these SEO factors.
  • Uncover how to prioritize your time & effort with these important SEO factors.


Get the full show notes here: https://brittanyherzberg.com/blog/important-seo-factors

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

LinkedIn Frequently Asked Questions w/ Salina Yeung01 May 202400:34:06

Spoiler: LinkedIn does NOT need to be such a scary social platform! It’s actually a really powerful place to be—once you know what to do. In this episode, I’m asking Salina some Frequently Asked Questions—some submitted by you, some Qs she gets on the daily, & some questions I not-so-secretly wanted to ask her for myself. (What? You can’t blame me! 😂) Plan to listen to this one twice, friend! You’re gonna want to take notes. Ok—press play!

With this episode you’ll be able to:

  • Discover the 3 ways to build relationships on LinkedIn—in a genuine way.
  • Learn which 5 questions to ask yourself to determine if you should accept a Connection Request.
  • Uncover how frequently you really should be posting on LinkedIn.


Get the full show notes here: https://brittanyherzberg.com/blog/linkedin-frequently-asked-questions

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

Jess Brooks’ Case Study Training Experience as a Copywriter26 Apr 202400:31:43

UX & Conversion Copywriter Jess Brooks is the reason we’re all here. Early one November morning in 2022 I got a message from Jess.

“I’m about to hop on this interview for a copywriting project & I want to know—what questions should I ask? By the way… ever thought of creating a training to show other business owners how to do what you do & write case studies?”

The rest is history. (And is called The Case Study Training Program.) If you’re curious about offering DFY case studies as a copywriter—press play now to hear about it from Jess!

With this episode you’ll be able to:

  • Learn which case study resource is Jess' favorite.
  • Discover how to use case studies on sales pages (2 examples).
  • Learn how Jess wrote a case study in less than 1 week!
  • Uncover why case studies are the ultimate show note tell.


Get the full show notes here: https://brittanyherzberg.com/blog/case-study-course-review-with-copywriter-jess-brooks

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

[Case Study] DFY Case Study Copywriting w/ Ashleigh Chanél26 Apr 202400:36:33

One type of case study we haven’t featured on the podcast is the “Failure” Case Study. (That’s in quotes for a reason!) But that’s exactly why I’m introducing you to my client, Ashleigh Chanél. You might be surprised to see 1. That I'm inviting her on to discuss this “fail” and 2. That there’s a completed case study for you to check out. Yeah—the project wasn’t a complete bust after all and I was able to take what I learned & use it to improve my client experience. But you gotta press play to get the goods!

With this episode you’ll be able to:

  • Learn what was different about how Brittany was creating case studies.
  • Discover what epic fail during Ashleigh’s case study Brittany was able to learn from.
  • Uncover how Ashleigh has used her case study in her marketing funnel.


Get the full show notes here: https://brittanyherzberg.com/blog/case-study-copywriting-ashleigh-chanel

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

[Case Study] Amanda Walker’s SEO Packet24 Apr 202400:28:12

This is a case study interview I’ve been teasing for weeks. I’m so excited for you to meet my incredible client, Amanda Walker! She’s a coach, a podcast host, & a lover of client results—like moi. Amanda shares how she heard about me, why she decided to hire me, what results & support she was hoping for, & what her SEO processes look like now. Whether you’ve worked with an SEO pro before or you’re just thinking about doing it someday in the future—don’t skip this one!

With this episode you’ll be able to:

  • Learn the benefits of improving your blog, website, & podcast SEO.
  • Discover the importance of highlighting client results in your marketing.
  • Uncover what it’s like to get SEO help from Brittany.


Get the full show notes here: https://brittanyherzberg.com/blog/podcast-seo-help-case-study-interview-with-amanda-walker

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

Everything You Need to Know About the Case Study Training Program19 Apr 202400:24:07

You’ve heard me tease The Case Study Training Program for weeks now, but… you’ve got questions. Good news! This is THE episode where I’m sharing all the nitty gritty details. I’m talking: what the case study training program is, how it works, why I created it, who it’s for, AND—next steps. Let’s get to it!

With this episode you’ll be able to:

  • Learn what The Case Study Training Program is all about.
  • Discover how case studies help grow your business (& bank account).
  • Uncover next steps & what to expect.


Get the full show notes here: https://brittanyherzberg.com/blog/case-study-course
———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

SEO For YouTube Case Study Videos w/ Jamar Diggs17 Apr 202400:49:58

This episode is a selfish one because I want to learn how to optimize my case studies on YouTube. And Jamar—knows YouTube (specifically SEO for YouTube)! We connected on Threads recently & I saw he was crafting his first ever case studies! I had an idea, I pitched it to Jamar, & here we are. What you get to look forward to is a ridiculously open back-n-forth conversation about how to optimize your case studies on both your site and YouTube! Get out your notepad—you’re gonna need it.

With this episode you’ll be able to:

  • Learn the best way to do keyword research for YouTube.
  • Discover the overlap between optimizing for YouTube & blogs.
  • Uncover the secret spots to include your keywords on YouTube.


Get the full show notes here: https://brittanyherzberg.com/blog/optimize-youtube-videos
———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

The Energetics & Intention Behind Your SEO Strategy10 Oct 202500:17:38

I’m going to throw you for a loop today. Instead of focusing so hard on strategy, I’m shining a light on a less tangible but equally as important aspect—the energetics of SEO.

No one is talking about this! Yet it plays such an important role in SEO actually being an effective strategy for you.

2025 has truly been my year to come out of the spiritual closet! And that includes 1. becoming aware of the energetics of SEO & 2. figuring out how to talk about them with business owners.

In this episode, you’ll discover what I mean when I say “the energetics of SEO,” how to align your frequency to be the MOST supportive of your SEO strategy, & what happens to your business when you do align your energy with your strategy.

You’ll also hear a snippet from a recent coaching call with Andrea Tessier. (Permission was asked for and granted 😉)

Get the full show notes here!

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

Human Design Marketing & Messaging Strategies w/ Rachael Weaver12 Apr 202400:30:13

As a 3/5 Manifesting Generator, this podcast is a living, breathing embodiment of my unique Human Design. But… what even is Human Design, what do you need to know about it, & how can it simplify your marketing strategy? My friend Rachael Weaver is here to tell us all about how to use our Human Design charts to have more authentic & aligned business! Warning: Be prepared to take notes, friend. 😉

With this episode you’ll be able to:

  • Discover the power of using your Human Design chart to market for your business.
  • Uncover what lies & misinformation we’ve been sold about Human Design.
  • Learn how Rachael is helping Case Study Training students get good at content marketing.


Get the full show notes here: https://brittanyherzberg.com/blog/human-design-for-marketing

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

Mindi Trimble's Experience in The Case Study Training Program10 Apr 202400:32:40

There’s nothing quite like hearing about the experience from the actual person. Which is exactly why Mindi & I battled the tech turmoil of Mercury Retrograde to get this interview recorded. If you’ve been thinking about writing your own case studies, but you want to hear from someone who’s actually done the dang thing—press play now! In this episode, Mindi & I discuss her experience in The Case Study Training Program, what she thought of the program format, & how she managed to work through the material during her busy season!

With this episode you’ll be able to:

  • Discover how Mindi is using case studies in her content marketing strategy. 
  • Learn what the Case Study Training Program student experience is really like.
  • Uncover what surprised Mindi the most in the process of interviewing her clients.


Get the full show notes here: https://brittanyherzberg.com/blog/mindi-trimble-case-study-training-interview
———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

How to Increase Sales—and NOT Feel Salesy05 Apr 202400:14:58

Each week you hear me ask guests which they think is the most important to sales—SEO, storytelling, or social proof. I thought it would be fun to share my thoughts on the topic! Because, of course there’s thought & intention behind the question. (I wouldn’t be who I am if I wasn’t thoughtful & intentional!) Sales can absolutely come from each one of these marketing pieces—but they happen much more easily, more quickly, and with more confidence when you do this 1 thing!

With this episode you’ll be able to:

  • Discover the 3 marketing tools that build Know Like Trust—fast!
  • Uncover the easiest way to improve your sales (skills and numbers).
  • Learn how you can implement these selling techniques ASAP.


Get the full show notes here: https://brittanyherzberg.com/blog/how-to-increase-sales-and-not-feel-salesy
———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

How to Choose a Case Study Subject w/ Lindsay Padilla03 Apr 202400:30:26

It doesn’t have to feel like such a daunting task to identify who you want to feature in a case study. In fact, Lindsay Padilla (CEO of Hello Audio) has tons of ideas for you! We chatted about everything from how to pick your case study person, to how to repurpose those case study interviews (especially if you’re a podcaster *hint hint, nudge nudge*). Stay til the end because I dropped a HUGE tip about how to position your case study. 😉 Go ahead—jump in! And make sure you bring a notebook!

With this episode you’ll be able to:

  • Learn how to choose unique clients or customers to feature.
  • Discover the best way to structure case study interviews or podcast episodes.
  • Uncover ALL the ways you can easily repurpose case studies for years to come.


Get the full show notes here: https://brittanyherzberg.com/blog/case-study-subject

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

BONUS: Case Study Client Call w/ Dallas Travers29 Mar 202400:10:33

This Bonus episode is a repurposed wrap up call with my DFY case study client, Dallas Travers. We spent the first half of the call talking through some questions she had about the final case study copy & the SEO strategy. There weren’t many, so we had extra time which I used to ask her about her experience working with me to create this case study.

With this episode you’ll be able to:

  • Discover the value of case studies as a lead generator.
  • Learn questions you can ask during a case study interview or wrap up call.
  • Uncover Dallas’ approach to using case studies for her podcast and program.


Get the full show notes here: https://brittanyherzberg.com/blog/case-study-client-call-with-dallas-travers

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

The 5 Most Important Parts of a Case Study29 Mar 202400:16:32

It doesn’t matter if you’re writing your own case study or if you’re hiring a copywriter—every single case study desperately needs these 5 parts. Without these elements, a case study won’t be able to do a job for you. Whether that’s confusing or not engaging your reader, not showing up in a Google Search, or not popping off the page—those are all missed opportunities! And I, as a case study copywriter, don’t want you to miss any of them.

With this episode you’ll be able to:

  • Discover how to optimize case studies with SEO.
  • Uncover how to avoid having a boring, lifeless case study.
  • Discover if you can just have a case study as a PDF vs web page.


Get the full show notes here: https://brittanyherzberg.com/blog/parts-of-a-case-study
———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

Case Study Web Page Design w/ Steph O'Keefe27 Mar 202400:34:08

When it comes to case study web page design, I call in backup! Don’t get me wrong—I absolutely love a beautifully designed web page, but it’s not the part of the process that makes me happy. So… once I’m done writing a case study, what happens? Who can help bring this thing to life? Should it be a blog post or a web page? I’ve got Steph O’Keefe (who designed my favorite case study page to-date) here to answer all these questions!

With this episode you’ll be able to:

  • Learn which design elements & SEO pieces that all case studies need.
  • Discover how case study design compares to sales page design.
  • Uncover best practices for working with a web designer.

Get the full show notes here: https://brittanyherzberg.com/blog/case-study-web-page-design

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

The 5 Different Types of Case Studies22 Mar 202400:15:47

It might surprise you to learn there are different types of case studies. In this Short-n-Sassy episode, I’m sharing the 5 most common types of case studies I write for myself & clients. (Examples are mentioned and linked below!) Which case study you choose to write totally depends on why you want to write it—so identify your “why” first & then see which case study type works best!

With this episode you’ll be able to:

  • Discover the 5 most common types of case studies.
  • Uncover examples of these different case study types.
  • Learn which type of case study to write (and how many to have on your site).


Get the full show notes here: https://brittanyherzberg.com/blog/different-types-of-case-studies

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

How to Have a Successful Business w/ Celi Arias20 Mar 202400:35:59

What’s it like to work with business growth strategist, Celi Arias? That’s what I thought to myself before I asked Celi to join me for this interview! I’ve never worked with a business and mindset coach before—and maybe you haven’t either. It’s one thing to tell you about the people I love working with, but it’s a whole other experience to introduce you to them. Grab some popcorn & a pen and let’s get to the show!

With this episode you’ll be able to:

  • Learn what pieces every single business needs to be successful.
  • Discover how to create a business vision unique to you.
  • Uncover the biggest advantage of combining business and mindset coaching.


Get the full show notes here: https://brittanyherzberg.com/blog/how-to-have-a-successful-business

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

How to Clearly Communicate What You Do: An Exercise15 Mar 202400:12:31

If your ideal client doesn’t understand what you do—they’re not going to pay for it. So… if you’ve ever found yourself tongue tied or staring into blank faces when you tried to explain the work you do, this episode is for you! From replacement window sales, to massage therapy modalities, to SEO copywriting—I share several examples to help bring this exercise to life. You’ll end the episode knowing exactly what to do to improve your messaging!

With this episode you’ll be able to:

  • Discover the step-by-step method that will help you create a clear message.
  • Learn the importance of using your clients’ words to explain what you do.
  • Uncover how easy it is to create simple 1-liners for your marketing.


Get the full show notes here: https://brittanyherzberg.com/blog/how-to-clearly-communicate-what-you-do

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

[Case Study] SEO + Brand Voice Copywriting w/ Justin Blackman13 Mar 202400:34:51

If you lean too far to one side—brand voice or SEO copywriting—you really lose something special. Copywriting is such a science and an art form, and luckily—you’ve got 2 really scientifically minded artists over here as guides. My conversation with Justin Blackman is structured like this…

Part 1: The Case Study Interview

We’ll walk you through Justin’s journey to update his headlines so they had both personality and keywords.

Part 2: The Brand Voice Copywriting Q+A

In the remaining 16-ish minutes, I ask Justin rapid-fire questions about brand voice copywriting.

With this episode you’ll be able to:

  • Learn why copy needs BOTH personality & keywords.
  • Discover how to know when it’s time to work with an SEO expert
  • Uncover what it’s like to work with Brittany on an SEO Packet.
  • Discover the importance (for your business) of having an opinion *and* sharing it.


Get the full show notes here: https://brittanyherzberg.com/blog/seo-and-brand-voice-copywriting
———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

Red Flags of a Cold Pitch Email for SEO Services08 Mar 202400:16:23

Raise your hand if you’ve ever received a cold email pitching you to book SEO services with someone. You know… the ones that say “I’m from Wix/Squarespace/Wordpress blah, blah, blah.” Wouldn’t it be nice if you could ask someone if these emails are legit or a scam? That’s exactly what this episode is all about! I’m using a real life email example (thanks to my friend Mindi) to walk you through the exact steps to determine if emails like this are spammy or actually require your attention.

With this episode you’ll be able to:

  • Learn what red flags to look for in cold emails about SEO services.
  • Discover what to do when you’re ready to work on your website’s SEO.
  • Learn what to do when you get these unsolicited emails in your inbox.


Get the full show notes here: https://brittanyherzberg.com/blog/red-flags-of-cold-emails-for-seo-services

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

Pre-Launches, Storytelling, & Case Studies w/ Brenna McGowan06 Mar 202400:34:43

How could a pre-launch change the way you feel about launching? Pre-launch marketing is a growing trend—but it’s been in my line of sight for years thanks to Brenna McGowan. Brenna is not only a friend & mentor, she was my very first DFY case study client! In this interview, we get into what you can pre-launch (hint: more than just courses), how case studies support pre-launches, & how often you should ideally be doing market research. If you’re resistant to launching or wanting to make launches feel enjoyable—don’t miss this conversation!

With this episode you’ll be able to:

  • Learn what a pre-launch is and when to use this strategy.
  • Discover the role market research (or VOC) plays in a pre-launch.
  • Uncover how case studies and pre-launch marketing work together.


Get the full show notes here: https://brittanyherzberg.com/blog/prelaunch-marketing-and-storytelling

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

Tips for Better Interviews01 Mar 202400:18:33

Interviewing podcast guests? Planning for case study interviews? I get it! After interviewing podcast guests, summit hosts, & case study “subjects”—not to mention all the interviews I’ve watched—I’ve learned a few things. And I want to share them with you! Whether you feel comfortable with interviewing or you’re looking for tips to improve your communication skills, I know you’ll find this episode helpful!

With this episode you’ll be able to:

  • Discover the #1 thing you should never do as an interviewer.
  • Learn what to say at the beginning of an interview.
  • Uncover the best way to ask interview questions.


Get the full show notes here: https://brittanyherzberg.com/blog/tips-for-better-interviews
———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

Importance of Business Contracts w/ Yasmine Salem Hamdan28 Feb 202400:37:32

You know those not-so-fun situations with clients where you wish you included something in the contract? Maybe you’re newer to business & wondering when you should get a contract, which type(s), or even how & where to find a good one—without breaking the bank? My guest Yasmine has you covered! In this episode, we get into ALL things contracts for small businesses & service providers.

With this episode you’ll:

  • Learn what inspired Yasmine to start Coaches & Co.
  • Uncover how contracts benefit you and your clients, employees, & others.
  • Discover the first step entrepreneurs should take to legally protect themselves.


*Disclaimer (because, duh): The information presented in this podcast & on any affiliated platforms are for educational, informational, & entertainment purposes only. Consuming this content does not create an attorney-client relationship. If you need legal advice pertaining to your particular situation, consult one-on-one with an attorney.

Mentioned Resources:
FREE Legally Launch Guide & Legal Checklist
Coaches & Co. legal templates (use code: BASICB for $50 off)

Get the full show notes here: https://brittanyherzberg.com/blog/importance-of-business-contracts

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

Quick Win: SEO Title + Meta Descriptions23 Feb 202400:16:30

What are SEO titles and meta descriptions? What goes in them? And how long should they be? There’s a lot to know about these 2 seemingly innocent meta tags, but much of the information out there seems like a bunch of jargon. Lucky for you, I absolutely love breaking the complicated down into easy-to-digest basics! In this episode, I’m going deep into SEO titles + meta descriptions—where they show up, how to write them, & more!

With this episode you’ll be able to:

  • Learn what SEO titles + meta descriptions are.
  • Discover which web pages need SEO titles + meta descriptions.
  • Uncover best practices for these meta tags.


Get the full show notes here: https://brittanyherzberg.com/blog/best-practices-seo-title-and-meta-descriptions
———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

SEO Client [Case Study Interview] w/ Donna Piper21 Feb 202400:35:32

Ever wanted to be a fly on the wall for one of my case study interviews? Or wishing there was some way you could learn more about what it’s like to work with me to improve your site’s SEO? Well… this episode tackles both topics! Meet: Donna Piper—Akashic records reader, former therapist, & SEO client. Tune in to hear why Donna wanted to improve her SEO strategy, why she decided to work with me, & what her SEO Packet experience was like. Whether you’ve got SEO or case studies on the brain, this episode is sure to be a helpful resource!

With this episode you’ll be able to:

  • Learn the benefits of improving your website SEO.
  • Discover what it’s like to work with an SEO pro like Brittany. 
  • Uncover the easiest way to conduct a powerful case study interview.


Get the full show notes here: https://brittanyherzberg.com/blog/seo-client-case-study-interview-with-donna-piper

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

How to Ask for (and Get) Optimized Client Testimonials16 Feb 202400:17:04

My copywriting career began with social proof. I spent lockdown gathering testimonials from my massage clients & adding them to my website. So testimonials have a special place in my heart. But not everyone finds gathering testimonials to be an easy or enjoyable process. If you want to learn how to get good client testimonials, ways to optimize testimonials for SEO, & the different types of testimonials I recommend business owners have—you’re not going to want to miss this jam-packed solo episode!

With this episode you’ll be able to:

  • Learn what a testimonial is & how to ask clients for them.
  • Discover ways to optimize testimonials for SEO.
  • Uncover what separates the ok testimonials from the great ones.


Get the full show notes here: https://brittanyherzberg.com/blog/how-to-ask-for-and-get-optimized-client-testimonials

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

SEO + Blogs: A Love Story14 Feb 202400:27:17

Ever wondered how SEO really works & why everyone says you should be blogging? The short version: you must include SEO in blogs and you must write blogs for SEO. But there’s more to it than that… In today’s special Valentine’s Day episode, I’m peeling back the curtain on the epic love story between blogging & search engine optimization. You’ll learn how to turn Google into your personal business matchmaker, avoid 1 major SEO mistake, & master blogging best practices. Let’s get to it!

With this episode you’ll be able to:

  • Learn why blogs & SEO are a match made in marketing heaven.
  • Uncover the biggest mistake bloggers are making in 2024.
  • Discover blogging best practices for service providers.


Get the full show notes here: https://brittanyherzberg.com/blog/seo-and-blogs-a-love-story

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

How to Avoid These 3 Killer SEO Mistakes09 Feb 202400:18:50

You’ve heard me say that SEO is the equivalent of “extra credit” for business owners. But the truth is… you aren’t just born with this knowledge! You have to go out and learn this new skill or hire someone with this skill set. But what red flags should you be looking for? What mistakes should you be aware of? And how can you avoid them? Don’t worry, friend! I’ve got you. I’m using this podcast episode to highlight the 3 SEO mistakes I see way too often & how you can avoid them. Without further ado—click that play button!

With this episode you’ll be able to:

  • Learn what SEO metrics you *should* be aiming for to increase traffic.
  • Discover questions you need to be asking your SEO agency or provider.
  • Uncover the hidden truth about blogging, SEO, sales, and conversions.


Get the full show notes here: https://brittanyherzberg.com/blog/how-to-avoid-seo-mistakes

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

BTS Peek at SEO & Grow: My 3-mo. Group Coaching Program 26 Sep 202500:14:29

We’re entering the final phase of SEO & Grow—my 3 month group coaching program for entrepreneurs who are ready to stop relying on Instagram for leads—and I want to take you BTS. 

I’ve got a few lessons I’ve already learned, tweaks I’ve made to the program, & aha’s from the business owners in the group!

In this episode, you’ll learn what we’ve already done, upcoming tasks, & what surprised these business owners the most about SEO.

Get the full show notes here! 


SEO & Grow

SEO Dashboard (20% off w/ code BRITT20)

GBP Episode w/ Lydia Fine

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

The Top 3 Podcast Trends for 2024 w/ Rosa Sarmento07 Feb 202400:30:31

What’s trending in the podcasting industry? Have listeners gotten more savvy with audio quality? What tools are waiting for you to “pick them, choose them, love them” to help grow your audience? All that—plus 1 topic I thought I’d never talk about on the podcast—are waiting for you in this episode w/ podcast manager, Rosa Sarmento! Whether you’re starting a podcast or looking to deliver the highest-quality show for your audience, this episode is a must-listen!

With this episode you’ll be able to:

  • Discover podcast trends and predictions for 2024.
  • Learn what free and paid tools you can use to support your podcast quality.
  • Uncover podcast producer tips to help you create a binge-worthy podcast.


Get the full show notes here: https://brittanyherzberg.com/blog/top-3-podcast-trends-for-2024

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

How to Write Case Studies—Easily!02 Feb 202400:18:13

“Why is writing case studies the hardest business task to ever exist?” That was the very question from Threads that inspired this episode. The question that opened the door to me spilling ALL my case study copywriting secrets—in the shortest amount of time ever! I’m sharing my framework and the process I use to get them written in just 10 days! If you’ve wondered how to write a great case study as part of your business marketing strategy, or you find yourself lacking motivation to get the fluffing thing written—you’re not gonna want to miss this episode. (And if you consume this while driving or walking—you're gonna to need to listen to it again so you can take notes!)

With this episode you’ll be able to:

  • Discover an easy-to-follow case study format (framework).
  • Learn how to get motivated to write a case study.
  • Uncover the secret to writing the best case study for marketing.


Get the full show notes here: https://brittanyherzberg.com/blog/how-to-write-case-studies-easily

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

Data-Driven Marketing Tips w/ Fractional CMO, Rachael Woods31 Jan 202400:31:44

What do 9 grids for Instagram & SEO have in common? They’re both things that a fractional CMO can help business owners with! With a variety of marketing channels, tools, & platforms available—how are you supposed to know where you should be & what to say? Rachael Woods joins me to talk about data-driven marketing. We go deep into what that means, how to analyze the data, & what tools and support are available to you. No matter if you call yourself a solopreneur or supported CEO—this episode will help you make smarter marketing moves in 2024 & beyond!

With this episode you’ll be able to:

  • Learn what a fractional CMO is & how they can support your business.
  • Discover the 3 questions you need to ask to make smarter marketing decisions.
  • Uncover what data-driven marketing means & which data you need to gather.
  • Learn how to create a 9-grid for your Instagram profile.


Get the full show notes here: https://brittanyherzberg.com/blog/data-driven-marketing-tips

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

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SEO for Button Copy & CTAs24 Jan 202400:10:51

Do you ever find yourself wondering if SEO is important for button copy? Let me skip to the helpful part: yes. SEO plays a role in just about every single piece of copy and buttons are no exception. If nothing else, including keywords in your CTAs makes them pop more—makes them more fun to read—and therefore makes more people want to click on them! This is a short-n-sassy one, so press play & let’s get this show on the road!

With this episode you’ll be able to:

  • Uncover the hidden benefits of focusing on SEO with your calls-to-action.
  • Discover the most basic way to include more keywords in button copy.
  • Learn which CTAs are the most overused.


Get the full show notes here: https://brittanyherzberg.com/blog/seo-for-button-copy-and-ctas

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

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Book Review: Stories That Stick24 Jan 202400:12:52

Today: is book review day for Stories that Stick. So I shall begin with… a story. I grew up surrounded by old people—who happen to be AMAZING storytellers! But my stories… always lacked a little somethin’ somethin’. When I cracked into the world of copywriting—I was determined to not be a crappy storyteller! And this book, Stories that Stick, is one I wish I had many years earlier. In this book review, I’m paying special attention to what Kindra Hall shares about stories that I like to pull into my case studies. You’re not gonna want to miss it!

With this episode you’ll be able to:

  • Uncover the 4 elements all stories need (and the 4 story types all businesses need).
  • Discover the framework I created to take me from scattered to stellar storytelling.
  • Learn which elements & story type you should focus on when writing a case study.


Get the full show notes here: https://brittanyherzberg.com/blog/book-review-stories-that-stick


———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

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How to Become a Copywriter w/ Sanjana Behera24 Jan 202400:38:32

Entering the copywriting world can feel simultaneously exciting & intimidating! There are best practices to learn, loads of courses to possibly join, & Imposter Syndrome always seems to want to perch on your shoulder for the best view. Today I’m joined by my friend & fellow copywriter, Sanjana Behera! We met long long ago in the DMs of Instagram—shocking, I know. But the thing that never left me about that initial exchange with Sanjana is how thrilled she was that I responded to her message. The online business world can feel incredibly isolating—but all it takes is one message to shift the trajectory of your career & your perspective on the whole thing. Sanjana & I care deeply about welcoming new copywriters & sharing our experiences with them. So—copywriter or not—push play & get ready for a fantastic conversation!

With this episode you’ll be able to:

  • Discover how to break into the world of copywriting. 
  • Identify what type of copywriting you should start with.
  • Learn how copywriters deal with Imposter Syndrome.


Get the full show notes here: https://brittanyherzberg.com/blog/how-to-become-a-copywriter

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

Build Relationships & Humanize Your Marketing w/ TaVona Denise24 Jan 202400:19:04

I don’t ever want to lose touch with the part of me that’s excited to shine a light on someone else—and that is precisely what we’re diving into in this episode. Meet my friend: TaVona Denise. Building quality relationships with people in the online world is an art form. It’s also a skill that can be learned. And sometimes… that relationship gets its start in the DMs of Instagram. Yes, that’s exactly how TaVona & I connected! And then went on to learn that we share a nickname because of our people-ing skills! Today, we are on a mission to share the  best practices of connecting with other business owners, humanizing your marketing, & the benefit (to you and your clients) of a quality referral network. Tap that play button & let’s go!

With this episode you’ll be able to:

  • Learn how to harness the power of relationship marketing in this online world.
  • Discover the nickname that TaVona & Brittany share (and why).
  • Uncover why it’s so important to be open to meeting people in 2024.


Find TaVona & me on Instagram—share with us what you loved from the show & what you’re motivated to try next to humanize your marketing!

Get the full show notes here: https://brittanyherzberg.com/blog/build-relationships-and-humanize-your-marketing

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

How SEO is a Soulful Experience for Entrepreneurs24 Jan 202400:21:13

How is it that SEO (search engine optimization) can be a soulful experience? It starts at the very beginning—where I ask 3 very important questions. You’d think it would be simple enough to answer these questions, yet this is where some of my SEO clients get stuck. Even I got stuck here very recently! I’ve learned that SEO can be an intimidating process for many business owners—it’s why we put it off for so long. We don’t feel smart enough or we feel ashamed that we didn’t address the issue sooner. In reality—it’s never too soon or too late to get your SEO ducks in a row! So get comfy & tune in to hear how not only soulful & healing, but how powerful an experience SEO can be!


With this episode you’ll be able to:

  • Discover why most business owners put off doing their SEO.
  • Uncover the importance of having a vision for your business & how SEO helps.
  • Learn how keyword research actually begins with social proof.


Get the full show notes here: https://brittanyherzberg.com/blog/seo-is-a-soulful-experience-for-entrepreneurs

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

How I Became an SEO & Case Study Copywriter24 Jan 202400:19:36

How in the world does someone go from being a massage therapist to becoming an SEO & case study copywriter? Well… the story is a lot longer than just that 1 leap! And I’m spilling all the coffee beans in this episode. I want you to know where I’ve been so you can get a better understanding of how all these dots connect together—and why you might want to stick around for a little while. I say this all the time when I guest teach, but please let me know if we have anything in common! Anything at all. I’d love to hear from you.


With this episode you’ll be able to:

  • Discover how a massage therapist became an SEO copywriter.
  • Uncover Brittany’s mission now that she’s a copywriter & podcaster.
  • Learn fun facts Brittany rarely shares on any other podcast!


Get the full show notes here: https://brittanyherzberg.com/blog/how-brittany-herzberg-became-an-seo-and-case-study-copywriter

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

The Basic B Podcast Trailer09 Jan 202400:01:16

The Basic B 🐝 podcast is anything but basic! It’s the weekly show service providers (solopreneurs and supported CEOs) can count on to bring them simple, organic marketing strategies—with a side of sass.

Hosted by SEO & case study copywriting queen 👑 Brittany Herzberg (AKA the Kevin Bacon of the online business world). She’s mastered the 3 S’s of sales: SEO (to get the right people to your site), storytelling (to hook & engage), & social proof (to give them the feel of working with you before they actually do). And now, she wants you to, too!

No matter which episode you tune into—Short-n-Sassy, the solo series, or casual convos with guests—you’ll walk away with smart strategies, a pep in your step, & a smile on your face!

If you know someone who could benefit from this podcast—send this to them! We don’t do shy around here. If we're not already friends, come say hi on Instagram! Check out the official podcast web page here for more deets. And… I’ll talk to you soon, friend ❤️

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

Importance & Benefits of Image Optimization (with Tutorial)19 Sep 202500:14:23

I find myself constantly answering this question: “Is it actually that important to optimize images?”

This is something that comes up in coaching conversations, DMs, & especially anytime I talk with photographers.

And while I haven’t always been the best at putting this into practice myself—so YES you will see places where I’ve made mistakes—taking the time to optimize your images can GREATLY impact your business. 

In this episode, I’m going to get into all the ways image optimization can support your business, as well as what you actually need to do to optimize your images.

Get the full show notes here! 

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

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Entrepreneurship as a Healing Journey w/ Amy Babish12 Sep 202500:31:03

Entrepreneurship is actually this healing journey that we’ve signed up for—whether we knew it at the time or not! Very personal—let’s call them challenges—play out in sometimes very intense ways in our businesses. Maybe months with 0 new clients or a flopped launch or nightmare clients who do sign on. (Yikes!)

Being a business owner brings things up that we’re able to work through & actually clear. And Amy has helped me discover a really powerful way to do just that. Plus having her on the show gives me an amazing opportunity to shout out one of my clients. You know I can’t turn that down!

Even if this feels a little out of left field, I strongly encourage you to tune in & just listen. You’ll hear where I was just a few months ago & how working with Amy has helped me see the light at the end of the tunnel after a really painful year (2024). You’ll also discover other modalities you maybe haven’t heard of or haven’t considered if you, too, feel like you’re “doing everything right, but nothing is working.”

Get the full show notes here!


📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

SEO Best Practice #3: Start SEO Before You Feel “Ready”05 Sep 202500:13:51

You may know I’m in the middle of running my 3-month group coaching program—SEO & Grow. I’m also just getting started with my 6-week mentorship, SEO Foundations. And I’m already noticing themes popping up—in my DMs and in these programs. 

And like the good Brittany that I am, once I connect the dots, I’ve got to spread the word & point out not only patterns that YOU may also be getting caught up in, but also what to do about it (because we’re solution-oriented around here 🤓).

With that—we’re diving into the 3rd edition of SEO Best Practices. This time focused largely on starting before you're ready or before you deem it “good enough.”

Buckle up, take notes, & save this episode to come back to any time you feel yourself avoiding SEO.

Get the full show notes here! 

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

SEO Q+A :: Podcasts, Websites, Images, Authors, & More!29 Aug 202500:23:43

Whether you’re newer to SEO or it feels a little old hat by now, it’s never a bad time to brush up on the basics! And what better way to do that than with a good ol’ Q+A episode?

In this solo episode, I’m pulling questions out of my DMs, emails, & group coaching calls so I can share these insights & tips with you, too!

Tune in, take notes, & return to this episode whenever you need 😉

Get the full show notes here!

Ask your own question!
👉 Send a DM on Instagram
…or click the button up top to “text me” anonymously

Mentioned:
SEO Foundations

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

SEO Tips to Show up in AI Search Results | Nina Clapperton [Pt 2]22 Aug 202500:21:56

“We’re not just doing this for sh*ts & giggles—we’re doing this to actually make money in our businesses.”

Nina Clapperton, a fellow SEO specialist and Thriend of mine (translation: we met on Threads), is baaaack!

———

If you haven’t listened to Part 1 of our conversation, you’re gonna want to do that first! We recorded this in one go, so it will make much more sense with both parts. 😉

———

We're digging even deeper into all things AI, SEO, & content creation. 

You’ll discover our favorite tools, workflows to follow (whether you’re just getting started or you’ve been doing this for a hot minute), & Nina even proposes a challenge for us all…

It’s a juicy one! Tune in, take notes, & save this episode for future reference. 📝

Go to the full show notes!

———

📲 Text me! (Add your email or IG handle in the message if you want a response 😉)

Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝

———
Find B: Instagram, Threads, LinkedIn

SEO & Grow 🌱
Private SEO Podcast 🎙️

SEO Dashboard (20% off w/ code BRITT20)
Keysearch (20% off w/ code KSDISC)
Buzzsprout ($20 off)

(*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!)

Podcast brought to you in partnership w/ Leah Bryant Co.

———

© My Podcast Data