Explore every episode of the podcast SEO Expert Chris Palmer SEO Podcast

Best Wordpress SEO Plugins - Chris Palmer SEO , Along with giving you some of the best SEO plug-ins. after sharing a SEO plug-in. I will then give you a WordPress plug-in for speed that will increase the overall speed of your website SEO so your time to first bite is very quick. And then you will have a complete list of everything you will need starting with a SEO plug-in, then a speed plug-in for WordPress that helps SEO and speed and lastly, a folder plug-in and a bulk category or menu creator in order to speed up everything for your word press website. Thank you for watching today Best Wordpress SEO Plugins - Chris Palmer SEO

I will share with you some plugins that include SEO plugins along with folder plugins and other organization plugins that will help you with your Silo building. If you have any questions related to WordPress SEO or WordPress plugins or anything search engine optimization related please feel free to go ahead and ask in the section below.

Press Releases Are For Business Owners Looking To Build Authority Fast and Safe:

Press release distributions are primarily for any business small to medium , site owner, site helper, anyone. They are generally useful when we want to build a pages authority safely and get hundreds of links cost effectively.

PR is your solution to building some authoritative links while making your brands footprint larger.

I mention how affordable this newswire solution is for increasing overall site authority and upping trust values.

I confirm that the service can cater to almost any site, as long as they don't overdo it. Local businesses may also experience immense benefits.

I briefly cover a technique on how you can enhance your press releases with YouTube embeds or framed Google Maps.

I cover how the slightest most minor updates or changes to your online business or brick and mortar can call for a press release announcement online. I love announcing new admins, theme updates.

This service is what everyone looking for cost-effective and safe link building.

Press releases can provide a safe boost to any website for a relatively low cost.

In this video I go over a simple yet ultra effective link building strategy for building webs 2.0 backlinks for your website.

This web 2 method will help you create not only the most powerful web 2.0 assets but also a sure way to build effective properties that Google is rewarding in the search results.

I will show you what to look for and how to fix the issues listed below.

Reasons you can be losing keywords:

1. Did Your Comp Start Buying Ads?

2.outdated Content Need To Refresh?

3. Change In Trend Of Keyword?

4. Backlink / Anchor Changes?

5. Who is your New Comp?

6. Change In Googles SERP ( Like The Maps Pushed Down Page!

7. Google Rewarding Different Intent?

8. Fighting yourself?

Things you can do to fix your keyword loss:

1a. Stop Fighting Yourself check pages ranking for same keywords

2a. Reoptimize Your Pages add words or take away words

3. Build Anchors with backlink building

What you will learn in todays video:

1. There are two site structures I've found successful: flat and deep concept siloing.

2. The key message is not to choose one over the other but to pick what's best for your needs.

3. Silos involves creating depth in your website, with a strong focus on relevancy and concept.

4.The silo structure starts with a homepage and branches into top-level pages and more specific pages underneath.

5.A flat structure treats every page as equally important by keeping them close to the root.

6. Flat structures can result in a lot of manual internal link management, which can be cumbersome for large websites.

7. Silo structures are preferred for larger sites due to easier content management and organization capabilities.

8.Smaller sites or single service/location sites can benefit from a flat structure, as it signifies every page’s importance to Google.

9.Whether you are siloing or keeping the structure flat, it's still important to create depth with your content and ensure supporting pages link back to commercial intent pages.

10. Manual work for flat structures and , more automated work for silo structure, each depending on the scale of the project.

In today's video what I'd like to share with you are some tips for ranking a web page that won't index or is having trouble indexing. If you've already gone through the SEO tips that you find online on every single website that include . 1. Check robots .txt

2. Make sure the page is indexable

3. Run a sitemap

4. Run a page crawl

You've gone through and checked the robots .txt and you've made sure that you're technically sound on top of that you've submitted your site map and you've even inspected your web page with search console. The SEO tips below are what you will learn about in today's video that we have found works for indexing pages and getting pages to rank in Google.

1. Inner Linking Tips

2. External links , social , press releases , anchor text

3. Top level authority - build links into the silo .

4. Another page ranking for those keywords?

5. New page? Give enough time , follow the tips in video

6. Deep in the site?

7. Add the page to a high traffic page.

In March 2024, websites made with Google Business Profiles will be turned off and customers visiting your site will be redirected to your Business Profile instead. The redirect will work until June 10, 2024. This includes Domains that end with business.site and negocio.site.

What you will learn in todays SEO Podcast: https://chrispalmer.org/seo/

1. The importance of finding a business or person to rent the site to or sell leads to before anything else.

2. Understanding the going rates for leads and knowing the value of each lead to ensure a fair deal for both parties involved.

3. Targeting the correct keywords and service keywords to ensure long-term success, considering both volume and CPC values.

4. Analyzing the traffic of top-ranking sites that target the keywords you want to rank for.

5. Adjusting expectations by factoring in an average conversion rate of 2-5% to understand what can be expected from a top-ranking website.

6. Distinguishing between qualified leads and conversions or sales.

7. Evaluating the overall potential of a page or site and subtracting setup costs like website development and SEO to determine the viability of pursuing a specific niche or industry.

WIX or Squarespace website builder to WordPress search engine optimization video.

What I'd like to share with you is a wildly overlooked Factor when switching from one platform to another. And what is often overlooked when changing from perhaps let's say Squarespace over to WordPress is that we are going to have to change our hosting provider. When we go out and we change our hosting provider we also need to change our a records inside of our DNS.

When we change our DNS records this is changing our IP addresses and furthermore this changes the entire digital address of our website that's like the equivalent of changing our actual location in real life. Google and other search engines reward stability also they reward age. So when we go out and we change our IP addresses it's like starting over.

And I have had multiple clients go through this they change their websites from Squarespace or WIX website builder and hosting over to WordPress in order to get a design or a speed increase and then they have to start over in their rankings. I just want to put this information out so you can see it and you can make your decision.

This video makes sure your business listing is in the best possible position for success through Google Maps and organic search. Follow these steps and be patient.

( Below are a few things you learn in todays video but not all. )

1. How to include location, primary service keyword, and business name in the title if its in your business name.

2. Check free business websites and include primary keyword plus location in the URL.

3. How to include a link from the free business site from Google. And how !

4.Uploading your logo .

5.Turn on messaging and web notifications (if desired).

6.Review and respond to customer reviews but avoid including links or location details to avoid spam.

7. How to properly add services

8. How to properly add products

9. How to link your business listing to your website.

10. Setting service area businesses areas.

11.Adding online business hours

12. Special hours

13. Business Phone number adding

14. Adding attributes and special additions for your business.

Leave the description as written by the owner/client, but include the primary location, keyword, and brand name in the first line.

I will showcase to you how you can utilize documents that are provided by Google in order to create a powerful link building hub. This link building Hub is a part of another network of assets that Google provides for creating your ultimate backlink hub. However I have found over time that this particular super Doc is one of the most effective ways to easily internally link everything.

This video will cover a powerful tiered link building technique that will take your Louis orotate as backlinks all backlinks that are due follow and are a Authority score ( SEMRush ) of 0 to 10 , or if you're looking at Moz metrics if there are Ada of 0210 the same with pretty much any link building tool any of your low-quality do follow backlinks export this list and begin linking to those low quality links. By sending back links to your lowest poorest quality backlinks that you have in your back on profile you will significantly improve your overall rankings for keywords across your website.

Along with the process of picking your backlinks sorting your backlinks and how you can boost up the overall authority of your backlink profile step by step. I show you how to set up GSA search engine ranker for this link building campaign how to add proxies everything you will need to know in order to get started utilizing GSA search engine ranker to start your link building tiered backlink building campaigns.

This video is the blueprint it's the step by step process that I take for myself and my clients in order to help you understand if you have built enough backlinks or not. If you have any questions related to on page optimization or link building let me know below I'll be happy to help. Thank you for taking the time to watch today's stop link building and dial in your on page yes instead video.

There are no affiliate links in today's video or in today's description I just wanted to share with you something that I utilize that has given back a ton of time to my business.

We know that content creation for our business regardless if it's a small business or a national business is massively important. Irrelevant if you're utilizing Facebook videos or YouTube videos or any other social media platform or uploading business videos . Editing your videos gives a level of professionalism but cutting out the silence parts is a massive time drain along with adding jump cuts and any automations. So this video will share with you the tool that I've been utilizing in order to cut out any silences and it has certainly helped speed up my production of small business videos. I hope that you can benefit from this tool so you can start creating videos for your small business and start saving yourself some time.

He discusses creating service pages that are optimized for specific locations and internally linking them to the corresponding city pages. I'll also explain the benefits of building supporting content for each location. Internal linking helps establish authority and relevance for any business in any specific area.

What you learn in todays video:

Internal linking from service pages to location pages is important for small business owners

Chris Palmer uses the example of an attorney website operating in Pennsylvania to explain the concept

The website creates service pages optimized for specific locations and internally links them to corresponding city pages

Building supporting content for each location helps establish relevance and authority

Internal linking helps small businesses be seen and indexed by search engines

This will allow you to use tools in order to identify keyword volume first. Once we understand the keyword volume or the potential amount of people that could find our websites each month. We can that look at the websites that are currently in the position or positions that we would love to see our own websites in. With these two pieces of information the potential amount of traffic each month and the amount of traffic a website in top spots gets we now can execute on the goal and the work that it takes to build out web-pages and the website to start getting website traffic and clicks for our services.

He emphasizes the importance of focusing on the primary keyword or service you want to rank for when considering where to build backlinks. While building backlinks to supporting content is not as vital as the top level page, it is still beneficial. My recommendation for structuring your website with a home page, top level category page, and supporting content, as building backlinks to the top level page will pass PageRank and provide benefits to the supporting content. He concludes by highlighting the significance of allocating resources to all pages to ensure effective rankings.

What this video will help you understand is foundational SEO meaning we are going to be looking at the structure of your collection Pages along with your product pages and how you can set your website up on Shopify in order to have the best search engine optimization " SEO" results. One of the most common things that I run into when talking to Shopify website business owners is they will have unique names as their products along with their top level categories.

What I want to really Hammer home in today's video is how you need to pay close attention to your collection Pages along with your product pages and how you can better structure them in order to set yourself up for the best success possible when utilizing Shopify.

In today's video what I'd love to share with you will be some tips related to your on Page search engine optimization. Along with pointing out some tips and tricks about your on page I also want to guide you through understanding the difference between SERPS and SERP intent all the way down to your website structure.

I hope you walk away from this video with a better understanding of what is needed in order to get rankings. If you have found these tips helpful or if you need more please don't hesitate to ask questions in the section below related to search engine optimization if you need more SEO tips.

What we break down in todays video:

We determine the price for our SEO services by establishing the scope of work, which includes assessing desired business locations and services.

For a law firm client live example.

We then calculated the need for 28 top-level service pages, with a subsequent 52 location-specific pages for each service, totaling 1,484 pages. Our pricing strategy is based on 'dollar for deliverable,' where each page creation, optimization, uploading, and interlinking costs all added up for one cost per page. We conduct keyword and backlink research for each page and service to compete efficiently in the target market. The scope of work also considers the rates for team meetings, intake process, and regular reporting, all included in the final price. A monthly price is determined by the speed and extent of the project, with options for upfront total investment or a monthly plan over a set contract period.

Aside from the main service pages, we also factor in the creation of informational and supporting content for depth of concept. After the foundational content and backlink strategies are deployed, page age and authority over time are critical for SEO success.

I have often had a very unsettling distaste or distain with this type of pricing model since I began performing SEO services back in 2011. Basing my SEO pricing off of the absolute maximum I feel like I can receive from a particular customer or offering my services at the highest amount based on perceived value in my opinion is discrimination SEO pricing. This video is not only going to outline my disdain for value-based pricing and the discrimination pricing but also Open the Eyes of potential customers for search engine marketing and search engine marketing services. If you have any questions about search engine optimization or SEO pricing or how to ensure that you are getting the best deal of the best services for your dollar please feel free to go ahead and ask in the section below or I'm always happy to help.

All while you increase call volume and leads from the search results page ( SERPS ) .And you can rank on Google without keyword cannibalizing yourself. I will walk you through the process in a easy to follow beginner video that points out the different types of intent that you can target in Google to rank #1 , #2 and #3. By targeting multiple types of search intent that will include branded keyword intent along with commercial keyword intent then navigational and transactional Google keyword intent.

There are multiple ways to increase click through rate to your websites and or to your maps listings however your playing against the best in the world Google ! So you need to ensure you are using the processes and techniques to deploy for CTR and traffic strategies. This video touches on primarily utilizing emulation in order to create engagement. I hope that this tips video points you in the right direction and helps you find better success through click through rate and traffic manipulation. Feel free to ask any questions related to CTR manipulation below.

I will cover how to find the best schemas to use along with how to create the perfect JSON LD schema. Starting with the hierarchy of schema and how to find and add what is required along with any extra types you can include inside of your schema to better markup your web pages.

If your seeing this after the video you now know Lorem Ipsum ranks why wouldn't chat GPT in this very fun video I wanted to just showcase a lorem ipsum page that we created that was ranking very well. The reason why I'm showing this is when we look at Open AI's chat GPT. I see a lot of bloggers and SEO's complaining about the quality and that Google will not rank A.I content or chat GPT content for that matter. So I just wanted to Showcase some of the things that we have looked at and if Google will rank Lorem Ipsum text why would they not rank chat GPT content if you took the time to properly optimize it. I walk you through a page that I recently ranked utilizing literal gibberish in order to rank number one for a relatively high competition key term in a local SERP and if you can rank gibberish with proper optimization why can't you rank Chat GPT content with proper optimization. I will point out the most important elements to ranking using on-page optimization when assessing your competition and performing on page optimization along with filling out your entities LSI terms along with all the other aspects of SEO content writing.

In today's video I discuss how to optimize a homepage for local SEO by focusing on brand rather than mixing up the content with sections like "About Us" or "Meet the Team," which should be on separate pages. It outlines the structure of an effective homepage that conveys the right information to potential customers.

3 tips from video:

Ensure your homepage is branded by using your brand name in the title tag and H1 heading to avoid competing with internal service pages for SEO rankings.

Use H2, H3, and H4 headings to break down who the business is, why to hire them, what services they offer, and other relevant information without repeating service-specific keywords used on other pages.

Keep the homepage focused on guiding visitors to the appropriate parts of the site (e.g., services, about us, contact) through a well-structured layout, including a hero image with an H1 title and a form, followed by descriptive headers and paragraphs.

In today's video what we will be covering is exactly how you can get a lot of traffic and high quality backlink from a homepage Wikipedia link. This will be the step-by-step process overview on how you can get a homepage Wikipedia backlink.

In today on page SEO video I would like to walk you through is how you optimize your homepage for your brand. Then how you can make your brand synonymous with the services and the products that you provide the keywords that you're targeting. On top of that I'll prove it all to you and make it make sense so then you can start branding your homepage becoming synonymous with the services and the keywords that you provide. Then understanding how you can support and back up all of that content answering everyone's questions and targeting as many people as possible helping them out with your services

I will first share with you how you can improve pages that are already ranking poorly but are starting to receive a lot of impressions by simply utilizing Google search console in order to improve the optimization of your pages.

I will then share with you a easy way for you to analyze your leading competitor that is beating you for your primary keywords and by analyzing their web pages you will be able to quickly identify keywords that you are under optimized for that they are getting a lot of traffic to the website from Google organically. Both methods that I share with you in today's on page SEO video will give you a fast easy and simple way to increase your organic traffic to your websites. You have any future questions related to how to increase your website traffic or if you have any on page SEO questions please feel free to go ahead and ask below.

I cover the importance of utilizing internal anchor text in the head, foot, and body of the content. By using variations of primary keywords and including additional related keywords, such as "near me" or sentiment words like "top" or "best," to help you rank higher and attract more keyword traffic. I will share a live example of how I implement the strategy.

This video you will learn 6 of the most impactful on-page SEO tips that will certainly move the rankings of your website and your webpages. To follow along with todays on-site SEO tips I have written them below for those that just want the on page changes they need to look out for.

Here Are The Six Tips :

1. What is the intent ?

2. What type of page is Google rewarding ?

3. What is average word count ?

4. Whats average heading amount ?

5. How many headings have keywords ?

6. Average density of primary keyword ?

Any on page SEO questions or need anything search engine optimization related please feel free to ask in the section below where I am always happy to help your website and rankings on Google and other search engines.

It shares step-by-step optimization strategies to outperform competitors in any niche.

This video you will learn:

1. The video offers an on-page SEO checklist for beginners.

2. The checklist is used by the speaker's agency to outperform competitors.

3. The video covers step-by-step optimization strategies.

4. The speaker shares the process and checklist with the audience.

5. There is an invitation to join the speaker's channel for members-only content and perks.

6. The contact information for Chris Palmer Marketing SEO is provided.

After making a lot of these mistakes myself I have learned and I do not want you to have to go through this so I hope that you have found today's video valuable when you're doing your off Page search engine optimization.

WHAT IS COVERED IN TODAYS LINK BUILDING SEO VIDEO:

Making a ton of changes after link building

Only using exact or generic anchor text

Sending in spikes of links than none at all

Not building backlinks to inner pages

SEO Tips and mistakes to avoid

Off Page SEO mistakes when link building

This video will gives you the step-by-step process of:

1. Finding the Primary Ranking Keyword

2. Finding the Primary Ranking Page

3. How many referring domains your competitors have

4. How many HQ referring domains your competitors have on there site.

5. how many referring domains to the ranking page

6. what is the overall anchor text going to your competitors website.

7. What is the page that rankings anchor text

After finding the information in my sheet , you will then be able to come up with a link building plan of how many links you will need and to what pages in order to rank for the keywords important to your business and website.

first what I will do is I will share with you the old manual way of finding the most authoritative citations and directories. and then I will give you the local SEO's strategy for finding the most authoritative citations for your local link building. Once I wrap up the SEO strategy for finding authoritative directories and citations then I will give you the local SEO strategy that will speed up your overall process using a free SEO tool. This specific local SEO strategy is a tried and true way of getting better rankings on Google but now it has just become easier with this free tool and guide. I hope today's SEO strategy tutorial has been helpful. I hope that you find not only the strategy helpful but also the free tool. If you have any questions related to today's local SEO strategy or any search engine optimization questions at all please feel free to go ahead and ask in the section below.

So what we're going to do is we are going to build every single one of the directories that money robot submitter can build. Then we are going to verify all the emails make sure that all of the links are live.

And lastly together we are going to check the directories to see how many of them have made it into Google's index. And when I say Google's index I mean Google search result pages and how we're going to go ahead and check that is with a tool called Scrape Box. I hope that you have found today's video to be helpful if you're thinking about utilizing money robot in the future if you have any questions please feel free to go ahead and ask in the section below.

One of the very first things that I cover in this video is going to be how to understand what the top performing websites have and how you can replicate this on your own sites. Along with what is going to be the target heading count. Then I cover how many of the headings need to be optimized and last but not least what the overall corpuses density needs to be in order to compete. Then once this is done I will share with you how you can create uniqueness for your Local Pages containing local factual information that will not disrupt the overall optimization of your page.

By the end of todays video you will know why you want to create video citations and the step by step how.

In todays local SEO tutorial learn how to build video citations for you're local business.

Steps in this local SEO guide:

1. Create a branded YouTube channel

2. Get a verified GMB google my business listing

3. Add NAP details to your YouTube video

4. Add your Google My Business / Google Maps share link to your video description.

5. Use other GBP Google Business Profile links for your description to help push relevance and trust to your GMB entity.

6. Add in your local business citations to help build entity relationships.

This video is about local SEO and GMB local SEO along with YouTube SEO and citation building for your search engine optimization campaigns and I hope these local tips and tutorial helped you.

I would love to share with you is a way that you are able to utilize Google local guides in order to help your local business rankings. What I am referring to is the utilization of local guides for leading reviews giving directions or suggestions about a particular business such as yours.

And with a local guide your review your suggestion means more. What this video will do is it will walk you through the process to take a local guide brand new from a level one all the way up to a level ten almost.

This is a large portion of a training that I put together if your intrigued to see the parts I can't put on YouTube I will upload the rest of this to the members section for everyone. If you have any questions related to local SEO or how you can get higher rankings more phone calls or more traffic please feel free to go ahead and ask in the section below.

This video learn 10 local SEO tips for ranking your business on Google Maps.

1. Brand Building + Trust

2. Building Authority + Trust

3. Home Mentions Locations / Services ‪@chris-palmer‬

4. Optimize Profile Around Locations / Services

5. Have a page targeting the location and service

6. Create daily / weekly posts about the service and location

7. Upload user generated images related to service and location

8. Generate reviews about location and service

9. Generate Clicks and traffic from location about service.

10. Jump Start With Geo Targeted Google Ads

I will also cover some of the factors that are very important when it comes to ranking locally or ranking in any search engine results.

There are far too many tips in today's local video so I want to go ahead and mention that you can feel free to go ahead and ask any and all search engine optimization and local search engine marketing questions in the section below or I'm always happy to help you out get search rankings and traffic in Google.

In today's local SEO tips video what I'd love to share with you are multiple tips that I was asked in a recent consultation session that will certainly help your local business search marketing.

With the advancement of AI there's tons of ways to go out and write dozens of articles that probably won't index and that's not what this video is about.

What I want to focus on is writing and creating the best supporting articles that you possibly can in order to support the main services that you provide. After creating the best article that supports the main services of your local website. I would like to share with you the best way to go about internally linking in order to pass flow to your top level service pages.

There are countless SEO content writing videos along with logging videos and there's no shortage of ways to crank out articles utilizing artificial intelligence.

So what I want to outline and I hope you walk away from this video with is what articles are going to be the absolute best for you to create what structure you should use. And how to internally link your pieces of content.

If you have any questions related to local SEO or search engine optimization please feel free to go ahead and ask in the section below I'm always happy to help.

This video will consist of three separate questions to help three separate business owners and what those questions and tips I discuss today are:

1. Can I have more than one location page on my website?

2. How far does Google Business show up

3. Adding Near Me Terms to web pages

4. Link building using anchor text or without

As opposed to targeting cities and your primary keywords in your optimization or towns. The question of what type of location page should I create ? This location page issue comes up quite a bit. Why not have both counties and cities for best geo targeting. And having all of them it's not that it is bad it is just not optimal for Google rankings.

Ill cover the advantages and the disadvantages of creating location pages for cities vs local pages for towns or counties in your service area. I will give clear understanding to what is going to be the best approach in my opinion and hopefully you walk away with a deeper understanding on how to optimize your location-based Pages the best for local SEO.

Creating a Blog is generally not a business owner's first step however when we're talking about search marketing for your local or your small business creating a blog is a great way to start introducing other keywords in order to get more organic search traffic from search engines like Bing or Google.

What this video will do is give you a clear understanding of not only how to find the best keywords to blog about for your local or small business. But I will give you step by step instructions in today's How To tutorial that will also guide you once you have established your service based location page keywords I want to share with you how you can create supporting content or blog content that is going to give you more search traffic and rankings. If there are any questions related to local SEO or blogging please feel free to let me know in the section below I am always happy to help local businesses and small businesses achieve better results through search marketing.

Page sculpting and website architecture is massively important as a foundational element for your overall SEO success.

Much like when you're building a home you need to ensure that your foundation is solid and that's how you need to look at the overall wire frame of your website.

The overall goal when building out your website architecture is to make it so evidently clear to Google and other search engines here's who I am here's what I do here is where I do it and here let me showcase my expertise with some information based content.

I wanted to break this down in today's video to make it all make sense I hope that this was helpful if you have any questions related to SEO page sculpting local SEO or how you can start raising your overall topical Authority please let me know in the section below where I'm always happy to help out.

Join my channel for members only content and perks:

This video will cover the basic link types used for ranking your local business regardless of niche or marketing. These basics can be deployed into all SEO types just the quality of links and the velocity of links will change when moving into affiliate SEO or ecommerce.This video will cover what certain link types are and how they are utilized and where you should be pointing them for your local SEO campaigns to get the best rankings. The backlinks that will be discussed in today's video:

1. Local citations

2. Local press releases

3. Local branded Web 2.0 building

4.Paid citation sources

5. Niche specific directories

6. Guest post link building

7. Local guest post link building

8. Social network for local websites just to name a few.

If you have any questions related to local SEO Basics or if you have questions about building backlinks for your local business please feel free to go ahead and ask in the section below where I'm always happy to answer any and all local SEO questions to help your business grow online.

I will also share with you, advanced strategies for adding schema markup to your images that you will upload to your website in order to enhance the overall relevance and the entity association to your brand, business and services.

If you have any questions related to entity, SEO or advanced, search engine optimization for your local business. Please feel free to go ahead and ask in the section below or you could feel free to reach out..