Join hosts Ross Dunn and Scott Van Achte as they dissect Google's August algorithm update, unraveling traffic fluctuations and analytics intricacies. Explore the reasons behind vanishing gains and drops, including bugs, update phases, and data misinterpretation. Learn about Google Discover's manual actions, content penalties, and the impact of noindex and nofollow tags on site performance.

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Listen to this SEO 101 episode with soloing host Scott Van Achte, focusing on Google's latest updates. Explore the ongoing August 2024 core update roll-out and the quick resolution of a search ranking bug. Gain insights on Google AI Overviews expanding to signed-out US users. Uncover essential tips on website load times, review snippets, and addressing indexing issues.

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Join us as we unravel Google's latest SEO updates, offering valuable strategies for achieving ranking success. From tackling low-quality content to understanding site reputation abuse, we explore the impact of these changes. Delve into the world of AI Overviews and learn how to navigate Google's evolving search landscape effectively.

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An Inside Peek into SEO Strategy at Yahoo News & Entertainment. In this episode, Ryan Miller, Senior SEO Strategist, Yahoo News & Entertainment and I discuss How SEO is done at the Yahoo news agency. So if you want to learn more about SEO, increase search engine visibility, and understand how news websites do SEO in-house so you can how to conduct keyword and entity research without paid tools, tune in now!

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John and Ross discuss how an enterprise-level company shared SEO deficiencies in a quarterly report to shareholders revealing SEO 101 level issues. Then, after discussing some useful intel on the Coverage Report in Google Search Console, the discussion turns to the latest news on local SEO and Google My Business.

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Google’s dumpster fire that is Google My Business reveals another bug, Facebook’s purchase of an augmented reality (AR) startup brings to mind the likelihood of SEO with AR, and a clickthrough study shows interesting data on what drives clicks in search engine results.

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Google’s made a few changes this month. It started with the January 2020 Core Update followed by the rolling out of a redesigned desktop search result experience and Google’s latest business purchase of Pointy. John and Ross discuss all of this and more, and finish up answering SEO questions from listeners.

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John and Ross discuss a wide assortment of new pieces in this episode; from Google Search Console’s latest fix and 2 year anniversary to Google’s alleged infringement of patents, how hard SEOs have it at Google, and more questions answered for their listeners.

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In the first show of 2020, John and Ross answer some SEO questions, review the local SEO changes throughout 2019, insights into enterprise SEO, and when 301 redirects are harmful.

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John and Ross discuss a study that shows less traffic is clicking through to sites from search results. They also delve into more Google My Business issues and possible fixes, along with a multitude of Mueller files.
Google Search Console is receiving a long long overdue improvement that consolidates properties and favors canonical URLs. Ross Dunn and John Carcutt discuss a pending update to Yoast, a new Google Useragent, link cruft, UTM, and much more.
John Carcutt’s 10th anniversary since joining the SEO 101 Podcast with Ross Dunn. In this special longer episode, the gents discuss the early news on Google’s June Core Update and John Mueller’s thoughts on Negative SEO. The rest of the episode focuses on answering 11 excellent questions from the active SEO 101 Group on Facebook.

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Google’s Nov 2019 Local Search Update is official and the source of much discussion in the industry. Ross and Scott Van Achte discuss what is known along with other findings from the local search forum. They also discuss a Mueller file, an improvement to Google’s Search Console, and a question from a listener.

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Ross and guest co-host Scott Van Achte discuss the latest global search market share statistics, Christmas ads, when to act on bad links, Google Maps user profile SPAM reporting, and a lot about the significant havoc within Google’s local SEO results in November. Lastly, they answer a few questions from listeners that were posted on the SEO 101 Podcast Facebook group.

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Ross and Scott cover the essentials of client follow-through when working with SEO companies, a review of the latest edition of Screaming Frog Pro (V12) and their experience so far with SiteBulb. They share news on local SEO, and answer a question from the SEO 101 Facebook Group. Want a link to something discussed? The SEO 101 Show Notes newsletter is available at SEO101Radio.com

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The final chapter of the SEO 101 learning series begins with unveiling crucial SEO tactics emphasizing user experience, adaptive rankings, and strategic metrics. Discover optimization simplicity, gradual expansion, and the need for expert support. Explore the value of quality backlinks, effective site management, and AI trends. Gain competitor insights, stay updated on SEO trends, and ace digital marketing fundamentals for success.

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John and Ross cover the intermittent indexing issues Google continues to have, news on author recognition, Google Assistant Actions, oddities in local SEO, glimpses into Google’s plans with photos, and much more. They end the show answering 3 questions from listeners posted within the SEO 101 Facebook Group.

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Guest co-host, Scott Van Achte and Ross briefly discuss the results of the September Google Algorithm Update followed by improvements in Video analytics via the Google Search Console. Next up, Bingbot now indexes with Chrome, and a multitude of SEO questions are answered.

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Google’s changes to the nofollow link attribute and quality rater guidelines cause a stir, while people in Dallas searching for local events are shocked by an invitation to an orgy as a result of EventBrite SPAM. BrightLocal’s new tool for monitoring local search ranking fluctuations across major industries has been released and it looks great - it’s called RankFlux. Lastly, the hosts discuss comments and questions from the SEO 101 Facebook Group.

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The hosts discuss the latest large core update to Google’s algorithms that was recently announced, massive improvements in Google Search Console’s freshness, the effect of nofollows, and additional search snippet controls. Last but not least, Ross covers some insight into the Local SEO world and then your hosts answer questions.

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John and Ross dig into the latest news on Google’s efforts to force service area businesses (SABs) into specific region names, why mobile versions of sites may show in desktop search, more news on Google’s efforts against domain leasing for SEO benefits, and much more.

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John and Ross discuss a study that shows less traffic is clicking through to sites from search results. They also delve into more Google My Business issues and possible fixes, along with a multitude of Mueller files.

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This episode is guest co-hosted by Scott Van Achte, Senior SEO for StepForth. Ross and Scott discuss Google’s notices to site owners to remove index directives from their Robots.txt. They also discuss some more Google My Business issues such as the continuing bug in short names, a spotted new addition to editing a profile called “people also searched for”, and more. Lastly, they answer some great questions from the show’s valued listeners. 

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Scott co-hosts with Ross again as they discuss a wide variety of content from Google’s explanation of recent indexing issues, to Google My Business suspensions and changes to Hotel profiles, and great questions from SEO 101 podcast listeners.

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Scott co-hosts with Ross again as they discuss a wide variety of content from Google’s explanation of recent indexing issues, to Google My Business suspensions and changes to Hotel profiles, and great questions from SEO 101 podcast listeners.

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This episode is guest co-hosted by Scott Van Achte, Senior SEO for StepForth. Ross and Scott discuss Google’s notices to site owners to remove index directives from their Robots.txt. They also discuss some more Google My Business issues such as the continuing bug in short names, a spotted new addition to editing a profile called “people also searched for”, and more. Lastly, they answer some great questions from the show’s valued listeners. 

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Explore pivotal digital shifts in SEO in our latest episode. From Google Analytics updates to peeks into generative AI at Perplexity and Google, this episode covers essential topics like YouTube video management tips, WordPress vulnerabilities, and questions from listeners. Gain expert advice on refining SEO strategies for online growth and performance. Tune in for valuable insights!

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The hosts discuss Google My Business’s recent issues causing a myriad of problems for business owners. They follow up with set-SEO-straight tips from John Mueller, and questions from SEO 101 listeners. Ross also announced the new SEO 101 Show Notes Newsletter.

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In this episode, Ross and John discuss the sad state of Google’s local search results which are rife with SPAM. To no one’s surprise, Google officially states it knows of the SPAM and is dealing with it. Too little, way too late, as far as the hosts are concerned. Their discussion moves on to Google Search Console updates of worth, an update to the Wayback Machine, and more great questions from listeners.

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Episode 357 is John Carcutt’s 10th anniversary since joining the SEO 101 Podcast with Ross Dunn. In this special longer episode, the gents discuss the early news on Google’s June Core Update and John Mueller’s thoughts on Negative SEO. The rest of the episode focuses on answering 11 excellent questions from the active SEO 101 Group on Facebook. 

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John and Ross weigh in on the bugs that have been plaguing Google’s index at a never-before-seen level. They discuss what can be done in cases where it is not clear why a site is not ranking well in Google, and how 2000-era SPAM can still be the culprit in an example Ross encountered this past week. Last up, the hosts discuss snippets as well as the surprising level of detail Yandex Webmaster Tools appears to provide.  

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GoogleBot has had a significant upgrade bringing it’s technology in line with the latest versions of Chromium. The hosts also discuss Google’s rolling integration of podcasts in search results, issues with Google Search Console, a new ‘How-To’ for structured data markup, and more. The episode is topped off with answers to more great questions from the SEO 101 Facebook Group.

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Google’s de-indexing issues did not clear up quite as quickly as they made it out to. Ross broadly shares some findings from a recent e-commerce SEO audit, and the gents discuss some Mueller files followed by some great questions from listeners.  

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Google surprised the SEO community with serious issues with it’s index when it seemingly de-indexed up to 4% of its total index arbitrarily. The hosts discuss this along with it’s supposed correction, issues with Google Search Console still showing, along with the new Discover Report. Next up, Matt Cutts makes a great suggestion, Ross and John touch base on a couple of key basics on redirects and link reports, and they answer three excellent questions from the new SEO 101 Facebook Group.  

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John Carcutt goes back to Advance Local, and Ross and John discuss the likelihood that AHREFs will create a worthy Google competitor as they claim. The show moves into some shorter stories on everything from Matt Cutt’s honeypot traps, to the potential for accents in URLs to cause problems at Google. Last up, the gents answer a couple questions from the already very active SEO 101 Facebook group!  

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John and Ross discuss the scraps of what is known about the March 2019 Core Update at Google, and the definition and use cases of neural matching versus Rankbrain at Google. The SEO 101 Facebook Group now has 61 members and growing, and the hosts welcome questions to answer on the air. Lastly, some Mueller files are noted along with one about rel=next and rel=prev that really gets John and Ross ranting. 

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The gents discuss SEO for image search courtesy of Gary Illyes' keynote at PubCon, the questionable value of Moz’s Domain Authority metric, the Google Automobile Knowledge Panel, and more on SEO for JavaScript sites. Following that, they dig into some Mueller files and multilingual SEO for images.  

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Discover top-tier SEO strategies for digital excellence. Unpack paid ads, organic SEO, link building, local SEO, and social media tactics. Stay updated on industry trends, monitor competitors, and prioritize customer care. Tune in for expert advice on optimizing your digital strategy for success!

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Google speaks to its potential use of click through rate in its organic algorithms, how to properly optimize for paginated content, how it handles your money or your life searches, and more. Ross and John announce the new SEO community group on Facebook - it’s new home now that the Google Plus community is close to shutting down. The new community URL is https://www.facebook.com/groups/seo101podcast/   

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Google’s Gary Illyes was kind enough to submit to an Ask Me Anything (AMA) on Reddit recently. John and Ross review the many SEO questions and answers for listeners while providing their own thoughts.  

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Google Search Console is receiving a long long overdue improvement that consolidates properties and favors canonical URLs. Ross Dunn and John Carcutt discuss a pending update to Yoast, a new Google Useragent, link cruft, UTM, and much more.  

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Interesting Google local pack functionality, a new setup for service area businesses, and the benefits of Google Posts kick off this episode. The hosts then delve into some fascinating Mueller files as of late and answer three great SEO questions from listeners.  

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This episode begins with news of Google’s compliance with Russian censorship laws, followed by discussions around dramatic examples from Google of the damage EU regulations may have on results. The hosts then delve into impressive improvements within Google Search Console, an embarrassing Google exploit, a serious misstep by GoDaddy that angered clients, and more. 

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The hosts discuss the admirable job Mike Blumenthal did of pointing out some ludicrous Google My Business SPAM that Google refused to act upon. Ross and John wax eloquent about their new Google smart displays, and they cover a variety of helpful Mueller files discussing everything from trailing slashes, to removing images from Google’s index.

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John and Ross discuss the latest news on topics as far afield as Google’s release of duck.com to DuckDuckGo to top insights from John Mueller, and a new plugin for WordPress by Google that may or may not last a few years before being pulled.

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Redirects and canonicals must match - an example of how consistency in SEO is everything. The hosts discuss the new structured data for question and answer sites, the questionable result of an SEO survey, how mixed media on a page helps with SEO, and they address a question from a listener.

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Google My Business releases an update to its Insights and a new version of its API that will make many 3rd party reporting tool providers happy. Some rumblings of a Google Thanksgiving update, a Mueller file, and Ross rants about unethical business practices in SEO.

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The hosts discuss Google’s New SEO Scoring Tool and they are happy with the break-out of a single category to primary and secondary categories for Google My Business profiles. Next, Ross shares some clarity on the misunderstandings clients often have about the benefits of writing and their indirect, and not direct, impact on rankings, leads, and authority. Finally, they cover four new Mueller files with a focus on Google ranking factors.

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Dive into the latest SEO trends: Google's cache link removal, correlations between website features and algorithm updates, impact of Negative LSA, AI-generated content preferences, and tips to resolve common SEO issues. Stay informed and navigate the digital landscape with expert insights and practical advice.

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Even Googler’s disagree with the best practices for handling old content for SEO. The hosts also dig into a myriad of Google service updates at Google My Business, Google Search Console, and PageSpeed Insights. Lastly, this episode answers another great listener’s question and discusses how difficult SEO problems should be analyzed.

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Bing’s quest for intelligence, artificial intelligence and SEO… how could it apply? More monthly changes in Google search such as video playing in search snippets, and the rollout of Google Discover. Lastly, John Mueller asks how SEOs describe their role to developers… and the responses are predictably awesome.

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Will Google see its demise in our lifetime? John and Ross discuss how some believe Amazon is its greatest threat. We discuss some tests in organic and local results, substantial changes to AJAX crawling, some great 101 questions from listeners and answers by John Mueller.

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