The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.
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EP2: The Secrets of Email Deliverability: What Google Doesn’t Want You to Know
Season 1 · Episode 2
Tuesday, October 15, 2024 • Duration 26:13
Crack the code on deliverability—In this power-packed episode of Send It!, email marketing pros Jimmy Kim and Chase Dimond dive deep into the real challenges behind email deliverability and retention marketing. Learn exactly why your emails might be missing the mark—and how to ensure they land a spot in the coveted inbox instead of spam.
Here's what we're diving into:
- Top myths about deliverability—DEBUNKED
- Pro-level tips to warm up new email addresses and avoid red flags
- 10 must-know tactics to drive sky-high engagement with your email campaigns
- Insider knowledge on AI-powered personalization + Black Friday/Cyber Monday hacks for 2024
Whether you're an experienced marketer or just starting out, this episode provides practical insights you can immediately apply to improve your email performance and boost customer engagement.
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00:00 Introduction and Podcast Kickoff
00:07 Deep Dive into Email Deliverability
01:30 Understanding the Importance of Deliverability
03:53 Breaking Down Email Deliverability Myths
06:37 The Technical Side of Email Deliverability
10:53 Testing and Improving Email Deliverability
13:31 Understanding Email Spam and Relevance
13:54 The Importance of Warm-Up in Email Marketing
14:40 Best Practices for Email Warm-Up
16:27 Common Mistakes in Email Warm-Up
19:46 10 Quick Tips for Better Email Deliverability
Tik Tok: https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
EP1: 2024 Email, SMS & The Future of Retention Marketing
Season 1 · Episode 1
Tuesday, October 8, 2024 • Duration 47:26
Ready to geek out on all things email and SMS marketing? In this first-ever episode of the 'Send It!' podcast, marketing masters Jimmy Kim and Chase Dimond break down everything you need to know about the wild world of email and SMS in 2024.
From big changes like Apple’s iOS updates and privacy law curveballs to the surprising rise in deliverability standards—nothing is off-limits. With exclusive data straight from Sendlane, they spill the tea on trends like open rates, click rates, unsubscribe rates, and what’s really going down in those inboxes. They’ll also dive into how SMS is shaking up the game and what consumers are loving (or leaving).
Thinking about 2025 already? So are they. Jimmy and Chase share their no-BS strategies to stay top-of-mind in your subscribers' inboxes—think killer design, smart audience management, and staying consistent without feeling like spam. Plus, get their hot takes on how to keep your emails landing where they belong—right in front of your customers.
Here's what we're diving into:
- State of Email Marketing in 2024—what’s hot, what’s not
- The rise of deliverability standards
- How privacy laws and iOS updates are changing the game
- Deep dive into email metrics and SMS performance (real data, real talk)
- Pro tips for keeping your audience engaged in 2025
- Future predictions for retention marketing and more
Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com
EP4: SEGMENTATION Secrets to Reduce Churn & Skyrocket Sales in eCom Email and SMS Marketing
Season 1 · Episode 4
Tuesday, October 29, 2024 • Duration 39:46
Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
Thank you our friends at AppBrew for sponsoring the podcast! Trusted by brands across the globe, their app builder allows you to effortlessly convert your Shopify store into a convenient mobile app. https://appbrew.com/demo
EP4: SEGMENTATION Secrets to Reduce Churn & Skyrocket Sales
In this episode of Send It, hosts Jimmy Kim and Chase Dimond dive into the impact of customer segmentation. They share actionable strategies to efficiently and effectively segment your audiences, covering essential topics like behavioral, demographic, and psychographic segmentation; the RFM (Recency, Frequency, Monetary) model; and best practices for engaging high-value, at-risk, and inactive customers.
Plus, insights on avoiding segmentation pitfalls, enhancing Customer Lifetime Value (CLTV), and boosting revenue through personalized content and automated tools.
Here's what we're diving into:
Segmentation techniques for more targeted email and SMS marketing
RFM metrics to help prioritize customer segments
Strategies to engage different customer groups, from discount shoppers to VIP buyers
Real-world examples that show the power of dynamic, data-driven segmentation
Avoiding common mistakes like over-segmentation and over-reliance on discounts
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00:00 Introduction to Customer Segmentation
00:39 Newsletter Updates and Team Efforts
EP3: The BEST BFCM eCom Email & SMS Strategies You're NOT Using
Season 1 · Episode 3
Tuesday, October 22, 2024 • Duration 39:58
EP3: The BEST BFCM Email Strategies You're NOT Using
It's the most wonderful time of the year (almost)! Join hosts Jimmy Kim and Chase Dimond on Send It! as they break down the ultimate strategies for optimizing email and SMS during Black Friday and Cyber Monday (BFCM) in 2024. In this episode, they cover everything from new email logo certification updates to managing high-volume messaging and multi-channel targeting. Plus, you'll get their exact segmentation, messaging and cadence to drive more sales this holiday season.
Here's what we're diving into:
Hot new BIMI updates and email logo certifications (VMC vs. CMC)
Managing volume and audience during BFCM campaigns
Real-time retargeting strategies for email and SMS
Best practices for segmentation and compliance
Jimmy's favorite Black Friday strategy: launching new products without discounts
Tune in for expert tips and grab the official 2024 Holiday Playbook from Jimmy and Chase, available at ecomemailmarketer.com.
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00:00 Introduction and Catching Up
00:14 Exciting News: Commerce Roundtable Acquisition
00:30 Podcast Kickoff and Theme Introduction
01:53 Breaking News: Email Logo Updates
04:11 Black Friday Cyber Monday Strategies
04:40 Volume Management for BFCM
06:51 Retargeting and Automation Tips
09:56 SMS Strategies and Compliance
14:33 Holiday Marketing Roadmap
21:45 Excitement and Segmentation
22:02 Messaging Strategies: Us vs. Them
23:08 Reminder SMS: Immediate Action
26:24 Closing Soon: The Power of FOMO
29:52 Encore Email: Last Chance
33:18 Final Thoughts and Call to Action
34:06 Black Friday Success Story
38:01 Wrapping Up and What's Next
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EP 7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained
Season 1 · Episode 7
Tuesday, November 19, 2024 • Duration 35:24
Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
EP7: Unlock Data-Driven Marketing: Zero, First, and Third-Party Data Explained
In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond dig into the intricacies of data-driven email marketing. The two discuss the advantages and disadvantages of zero, first, and third-party data—highlighting critical compliance regulations like GDPR and CCPA. Plus, learn their practical tips for leveraging these data types to boost segmentation, personalization, and retargeting efforts and helpful tool recommendations to manage and collect more valuable data.
Here's what we're diving into:
Defining Data Types: Zero Party, First Party, Third Party
Understanding Third-Party Data and Compliance Regulations
Leveraging First-Party Data for Segmentation
Zero-Party Data – How to Collect and Use It
First-Party Data – How to Leverage Behavior-Based Data
Third-Party Data – How and When to Use It
Helpful Tools for Third-Party Data Collection
Best Practices and Mistakes to Avoid
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00:00 Introduction to Visitor Data Identification
02:22 Hot Off the Press: iOS 18 and RCS
EP6: Email Personalization at Scale: Automating Without Losing The Human Touch
Season 1 · Episode 6
Tuesday, November 12, 2024 • Duration 32:45
Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
EP6: Personalization at Scale: Automating Without Losing The Human Touch
Personalization—it’s more than a buzz word and deeper than a first name. In this episode of Send It, hosts Jimmy Kim and Chase Dimond dive into retention marketing strategies focused on email and SMS personalization for e-commerce brands. They cover the essentials of personalized marketing, including dynamic content, behavioral triggers, segmentation, and customer lifecycle stages to enhance engagement and build loyalty.
The two experts discuss seven ways to think about personalization, from basic elements like using the customer’s name to advanced strategies like AI-driven recommendations. They outline tactics for personalization at scale and reveal common mistakes to avoid.
Here's what we're diving into:
Cox Cable's transition to Yahoo mail
The Basics of Personalization
Our Best Tactics for Effective Personalization
How to Personalize at Scale with Automation
Common Personalization Mistakes to Avoid
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EP5: The Science of Copy: How to Drive More Opens and Conversions in eCommerce Email Marketing
Season 1 · Episode 1
Tuesday, November 5, 2024 • Duration 38:19
Strong copy = stronger sales
In Episode #5 of Send It, co-hosts Jimmy Kim and Chase Dimond uncover the art and science of copywriting for email and SMS marketing. They explore a wide range of copy styles and key strategies that drive conversions and strengthen brand loyalty. Tune in for actionable tips, practical insights, and proven rules to help you craft more engaging, high-converting messages.
Here's what we're diving into:
Different styles of eCommerce copy: storytelling, direct response, conversational, benefit-oriented, urgency, and more
Copywriting fundamentals: the Rule of One, creating irresistible offers, and writing like you speak
Strategic frameworks like the "Excite, Educate, Edify" approach and personalized messaging techniques
Gmail's new Summary Cards and the latest updates in email marketing
Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
EP 9: How to Turn First-Time Buyers into Repeat Customers with Email and SMS
Episode 9
Tuesday, December 10, 2024 • Duration 38:56
EP 9: How to Turn First-Time Buyers into Repeat Customers with Email and SMS
Turn first-time buyers into repeat customers! In this episode of 'Send It,' hosts Jimmy Kim and Chase Dimond break down essential email and SMS marketing strategies to boost retention and drive repeat sales.
They dive into the power of personalized communication, loyalty programs, and segmenting your audience to deliver targeted offers that keep customers coming back. Plus, they explore the metrics that matter—like repeat purchase rates and customer lifetime value—and share tips for leveraging tools to optimize your efforts.
Here’s what we’re diving into:
- Why repeat customers are the key to long-term success
- Key metrics to measure and improve retention
- Using shipping notifications and post-purchase flows to engage customers
- How to craft effective welcome series and loyalty programs
- Segmentation strategies for personalized offers
- Timing and frequency tips for post-purchase communication
- The importance of customer reviews and social proof
Tune in now for actionable insights that will level up your retention marketing game!
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Thank you our friends at Omnisend and Appbrew for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/
EP 8: Building an SMS Strategy: How to Leverage SMS for High-Intent Engagement
Season 1 · Episode 8
Tuesday, December 3, 2024 • Duration 35:16
Thank you our friends at Omnisend and Appbrew for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/
Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
EP 8: Building an SMS Strategy: How to Leverage SMS for High-Intent Engagement
Turn your SMS strategy into a revenue power house! In this episode of 'Send It', hosts Jimmy Kim and Chase Dimond are talkin' all things SMS marketing strategies for eCommerce.
They dig into why SMS is crucial to running a successful eCom business, proper compliance tips, and strategies to make SMS your next highest revenue-channel. Plus, you'll learn how to craft the perfect SMS with expert tips on timing, frequency and copy along with critical mistakes to avoid. It's all happening on this week's episode of Send it!
Here's what we're diving into:
Hot off the press: Gmail's "Shielded Email"
Why SMS marketing is a game-changer Compliance tips to stay on the right side of the law
Cadence & frequency strategies for SMS
SMS copywriting tactics: personalization, urgency, and the perfect CTA
EP 10: Black Friday Dominance: BFCM Recap + Your Q5 Email and SMS Playbook
Season 1 · Episode 10
Tuesday, December 17, 2024 • Duration 34:49
From Shopify’s impressive $5 billion sales performance to innovative discount strategies and founder-led marketing, hosts Jimmy Kim and Chase Dimond dive into the biggest trends and takeaways from Black Friday and Cyber Monday 2024.
Plus, the duo addresses technical challenges faced by email service providers during peak sales periods and shares a comprehensive playbook for Q5—the post-holiday shopping window. With a focus on retention marketing, this episode is packed with tips and strategies for eCommerce brands to thrive during peak sales seasons.
Here's what we're diving into:
Black Friday/Cyber Monday recap: Consumer behavior and promotional trends
Discount strategies: Cashbacks, bundles, and no-discount alternatives
Mobile shopping’s rising influence on ecommerce
Shopify’s $5 billion sales milestone and its implications
Founder-led and employee-driven marketing tactics
Q5: How to maximize post-holiday sales with strategic offers
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00:00 Introduction to Black Friday Sales
03:06 Yahoo's New Sender Hub
04:36 Black Friday and Cyber Monday Insights
13:39 The Discount Discussion
19:48 Sales Approaches in The Market
25:07 eCommerce Trends and Early Sales
26:07 Technology Challenges During Black Friday
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Tik Tok: https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
01:04 Segmentation Strategies and Best Practices
01:48 Exciting News: First Podcast Sponsor
04:28 Understanding Segmentation Types
09:00 Benefits of Segmentation in Email and SMS
11:00 Deep Dive into RFM Metrics
24:15 Engaging High-Value and Discount Shoppers
33:04 The Power of Data-Driven Segmentation
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
03:56 Defining Zero, First, and Third Party Data
06:30 Collecting and Using Zero Party Data
11:53 Exploring Tools for Data Collection
13:44 Leveraging First Party Data for Segmentation
16:04 Understanding Third Party Data and Compliance
17:54 The Impact of Cambridge Analytica on Privacy
18:08 The Benefits and Concerns of Third-Party Data
18:39 Regulations and Tools for Data Privacy
24:39 Leveraging Third-Party Data for Marketing
28:48 Best Practices and Mistakes to Avoid
32:36 Conclusion and Next Episode Preview
______
Follow Jimmy & Chase on social
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
00:00 Introduction to Personalization
02:16 Sponsor Shoutout and Hot Topics
02:45 The Big News: Cox Email Transition to Yahoo
04:27 Today’s Agenda: Personalization at Scale
05:27 Basics of Personalization
14:58 Tactics for Effective Personalization
18:26 Behavioral Triggers and Automations
19:44 Segmentation Tactics for Personalization
22:52 Avoiding Common Personalization Mistakes
26:15 The Role of AI in Personalization
28:28 Cool Tools and Future Trends 30:26 Wrapping Up and What's Next
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
18:30 PAS Framework: Problem, Agitate, Solution
22:16 Fundamental Rules of Copywriting
24:33 Crafting Irresistible Offers
26:57 Unique Selling Propositions
31:43 Editing for Clarity and Impact
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app. https://appbrew.com/demo
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/
______
00:00 Introduction to Retention Marketing
00:46 Key Metrics for Monitoring Repeat Sales
01:01 Analyzing Click Rates and Negative Clicks
02:39 Welcome to 'SendIt!’ Podcast
06:40 Importance of Repeat Customers
09:48 Crafting Effective Welcome Series
12:10 Leveraging Post-Purchase Flows
16:32 Segmentation Strategies for Personalized Communication
18:46 Segmenting Buyers for Personalized Offers
19:12 Real-Time Segmentation and Immediate Messaging
20:19 Exclusive Offers and Loyalty Programs
21:04 Incentives for Repeat Purchases
21:45 Building Brand Affinity and Loyalty
25:46 Timing and Frequency of Customer Communication
33:14 Importance of Customer Reviews and Engagement
Tik Tok: https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
Unifying SMS and email for seamless campaigns
Common SMS mistakes and how to avoid them
______
00:21 Understanding SMS Marketing
00:43 Exploring Blue Sky Social Media
02:04 Welcome to Send It Podcast
02:33 Thank you to our sponsors!
05:12 Diving into SMS Strategy
11:50 Compliance and Deliverability in SMS
15:23 Best Practices for SMS Timing
17:11 Optimal SMS Frequency
18:38 Crafting Effective SMS Copy
19:56 Tone and Personalization in SMS
21:30 Integrating Email and SMS Strategies
26:38 SMS vs MMS: Cost and Effectiveness
29:00 High-Intent SMS Tactics
30:30 Common SMS Mistakes to Avoid
33:01 Conclusion and Next Steps
______
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
28:34 Q5: Post-Holiday Sales Strategy
32:44 Podcast Wrap-Up and Future Episodes
______
Thank you our friends at Omnisend and Appbrew for sponsoring the podcast!
Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences.
Thank you our friends at Appbrew for sponsoring the podcast! Appbrew enables eCommerce teams to drive higher conversion rates, AOV and LTV through a native mobile app.
Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news!
Follow Jimmy & Chase on social!
Follow Jimmy Kim at:
https://x.com/yojimmykim
https://www.linkedin.com/in/yojimmykim/
https://www.instagram.com/yojimmykim/
https://www.tiktok.com/@yojimmykim
Follow Chase Dimond at:
https://x.com/ecomchasedimond
https://www.linkedin.com/in/chasedimond/
https://www.instagram.com/chasehunterdimond/
https://www.tiktok.com/@chasehunterdimond
Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!
