Explore every episode of the podcast Send Better Emails
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Your 'Email Brand' - The secret to email marketing | EP24 | 12 juin 2025 | 00:31:38 | |
James reckons he's the first to coin the phrase 'Email Brand'. We're not sure. But he does raise some good points here. What is your 'Email Brand' and why does it matter so much? Get it right and your opens, clicks and replies climb through the roof. Get it wrong and it's a disaster. Listen in and get your tips now. #newsletters #crm #emailmarketing | |||
| What to do when you make a mistake | EP23 | 29 mai 2025 | 00:27:39 | |
What should you do if you make a mistake in one of your email campaigns? In this episode, the lads talk about the art of the apology email. It's easy to make a big deal out of making an error in your newsletter - here's why, in most cases, it might not be such a bad thing after all. #newsletters #crm #emailmarketing | |||
| EP22 | GUEST: Adam Faulkner! The video expert who runs marathons, creates funny content and got robbed once | 22 mai 2025 | 01:02:44 | |
Join us for this very special episode of Send Better Emails. The FIRST ever episode with a guest. Somehow, Jamie and James got the tech to work. Amazing. Listen in and hear stories from Adam Faulkner: stand-up comedian, speaker, content creator, marathon runner, cyclist and soon-to-be-father. Adam covers how he keeps the fun in content creation through comedy and creativity. #newsletters #crm #emailmarketing ADAM'S LINKEDIN: https://www.linkedin.com/in/adamjfaulkner/ SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj | |||
| BONUS EP | James reacts to CRINGE CLICHÉS 😬😬 | 19 mai 2025 | 00:17:16 | |
Check out this bonus episode of Send Better Emails: James reacts to CRINGE CLICHÉS. In this ep, Jamie presents James with some cringeworthy clichés from the world of newsletters. Watch James grimace and rate them out of 10. #newsletters #crm #emailmarketing | |||
| CREATOR SPECIAL | How to turn social followers into newsletter subscribers | EP21 | 15 mai 2025 | 00:29:37 | |
In the final part of our Creator Trilogy, James and Jamie talk about how content creators and influencers turn social media followers to newsletter subscribers. Wherever you have followers, there are some simple things you can do to make sure you start moving those people across. Tune in and enjoy. #newsletters #crm #emailmarketing | |||
| BONUS EP | James reacts to SPICY TAKES 🔥🔥 | 12 mai 2025 | 00:16:11 | |
Check out this bonus episode of Send Better Emails: James reacts to SPICY TAKES. In what was originally billed as an intro to a full episode, the lads decide this deserves to be a bonus episode. Listen in as Jamie lists out some spicy email marketing takes and James reacts. #newsletters #crm #emailmarketing | |||
| CREATOR SPECIAL | What content creators MUST write about | EP20 | 08 mai 2025 | 00:26:24 | |
In episode 2 of our Content Creator Trilogy, James and Jamie discuss what content creators should write about in their newsletters. If you're looking to build a newsletter and convert your social media followers into newsletter subscribers, give this episode a listen. In the last episode, the boys broke down why content creators should build a newsletter. Here, they go into detail on what your newsletter should include. #newsletters #crm #emailmarketing | |||
| CREATOR SPECIAL | Why content creators MUST build newsletters | EP19 | 01 mai 2025 | 00:25:34 | |
The first part in what James is billing as a trilogy, this episode covers why newsletters are a MUST for content creators. The headlines:
If you're a content creator, influencer or thought-leader, this episode is for you. #newsletters #crm #emailmarketing | |||
| The secret to good newsletter design | EP18 | 24 avr. 2025 | 00:34:27 | |
What is the optimal approach to design when it comes to newsletters? Scaled-back and simple? Or beautiful and complex? James and Jamie discuss the merits of both and offer their advice as email specialists. If you're been here for a while, you know what to expect. If you're new, the name is on the tin. #newsletters #crm #emailmarketing | |||
| What should I write about?? | EP17 | 17 avr. 2025 | 00:34:03 | |
A common problem: not knowing what to write about in your newsletter. James and Jamie are here to help. In this episode, they run through some of the best things you can write about in your newsletter. James: "You should write about your Ex in your newsletters". What's he on about? #newsletters #crm #emailmarketing | |||
| Nail your newsletter sign-up forms | EP16 | 10 avr. 2025 | 00:28:41 | |
Before we go chasing email list growth, we want to make sure our sign-up forms are in order. In this episode, James and Jamie talk specifically about newsletter sign-up forms and how to create great ones. - The different components that make an excellent sign-up form. - How to craft great copy for your sign-up form. - What data to ask for in your sign-up forms. #newsletters #crm #emailmarketing | |||
| How we got 1200 subs in 2 weeks 💥 Secret Norwich update | EP15 | 03 avr. 2025 | 00:33:46 | |
Tune in for the latest Secret Norwich udpate. If you've wondered how newsletters get built, this episode is perfect for you. James and Jamie cover: - How the newsletter started. - Where they are getting subscribers from - How to make sure your subscribers are high-quality - What's next for Secret Norwich Notes: https://jsbdigital.co.uk/ https://www.secretnorwich.com/ #newsletters #crm #emailmarketing | |||
| We're building a newsletter in public 😲 | EP14 | 27 mars 2025 | 00:25:57 | |
That's right. And it'll either be embarrassing or impressive. In this episode, James and Jamie talk about the launch of Secret Norwich - a local newsletter that describes hidden gems and little-known facts about Norwich. We're 1 week in so consider this your first update. Hopefully, we'll all learn something along the way... This episode is perfect if you've ever asked yourself the question: "How do I start a newsletter?" Oh and, if you're interested, you can sign up for Secret Norwich here: https://www.secretnorwich.com/ #newsletters #crm #emailmarketing | |||
| How to A/B test subject lines properly | EP13 | 20 mars 2025 | 00:34:02 | |
Ever asked yourself: "How do I A/B test my subject lines?" If you have, this is exactly the episode you need to listen to. In this ep, the lads cover: - How to A/B test your subject line - Some tests they recommend - Some tests they've conducted recently - Subject line A/B testing best practices #newsletters #crm #emailmarketing | |||
| Accessibility - does it matter? Like, really? | EP12 | 13 mars 2025 | 00:36:49 | |
Spoiler: the answer is yes, it does matter. But for reasons you might not expect. Dive into this self-indulgent episode of Send Better Emails - expect more for the same: email marketing knowledge and off-topic and barely interesting small talk. Note: here is the Litmus article they mentioned in the episode: https://www.litmus.com/blog/ultimate-guide-accessible-emails #newsletters #crm #emailmarketing | |||
| Make it personal. Email personalisation 101 | EP11 | 06 mars 2025 | 00:35:18 | |
Email marketing comes into its own if you make it personal. Join Jamie and James as they chat about what email personalisation really means. If you don't want email marketing tips, maybe just listen to hear about the time James stole someone's suitcase. #newsletters #crm #emailmarketing | |||
| How to get started with email automation | EP10 | 27 févr. 2025 | 00:34:39 | |
Whether you're running a basic email programme (like, sending a monthly newsletter), or you're an e-commerce store running a more complex CRM system, we've got you covered with the basics here. James and Jamie answer questions like: "What email automation should I use?" "How can I get started with email automation?" "Which email automations make the most money?" "Does putting hypothetical questions in a podcast blurb help with SEO?" (OK - they don't answer that last question.) #newsletters #crm #emailmarketing | |||
| Segmentation for dummies - the true power of good email marketing | EP9 | 20 févr. 2025 | 00:33:17 | |
Segmentation is the foundation for truly powerful email marketing. If you're not sure how to get started, give this episode a listen. It's worth listening to just for James' gold-panning metaphor... #newsletters #crm #emailmarketing | |||
| The real ROI of email marketing | EP8 | 13 févr. 2025 | 00:33:59 | |
Running a B2B newsletter and don't know what to expect as an ROI? Running an e-commerce store with a CRM function and need to get a handle on the ROI? Join Jamie and James as they discuss the real ROI of email marketing. #newsletters #crm #emailmarketing | |||
| Cold emails vs newsletters | EP7 | 06 févr. 2025 | 00:34:24 | |
Cold emails vs newsletters. Two very different forms of email marketing that need very different strategies. Jamie gets a few things off his chest during this episode, while James smiles and nods. James also reveals the secrets of his criminal childhood... #newsletters #crm #emailmarketing | |||
| The truth about subject lines | EP6 | 30 janv. 2025 | 00:35:09 | |
How do I nail my subject lines? | |||
| This is better than a social following. | EP5 | 23 janv. 2025 | 00:31:24 | |
What's better than a big social media following? Jamie and James try to make 'first-party data' as interesting as possible in this episode. | |||
| Send your newsletter this often: | EP4 | 16 janv. 2025 | 00:30:57 | |
Scratching your head about how often to send your newsletter. Listen in as James and Jamie tell you EXACTLY how often to send. | |||
| Open rates aren't worth ****? | EP3 | 16 janv. 2025 | 00:32:59 | |
Are open rates all that? | |||
| How to make your newsletter not suck. | EP2 | 16 janv. 2025 | 00:31:17 | |
They covered why your newsletter sucks in the last episode. This time, James and Jamie give you some tips on how to make it not suck. | |||
| Why your newsletter sucks. | EP 1 | 15 janv. 2025 | 00:32:40 | |
Go on. Get stuck into the first episode of Send Better Emails. | |||