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This week on Selling on Giants – eCommerce News and Updates, we run through a busy cross-platform cycle that delivered something rare. Amazon gave sellers tools that actually help, Walmart doubled down on creator revenue, Etsy sharpened its holiday search game, Target leaned into AI, and Meta transformed Marketplace into a social discovery engine.

In this mixed-marketplace edition, I break down what changed, why it matters, and what smart operators should be doing right now.

In this episode we cover:

• Amazon’s new Seller Challenge tool
Your second chance at overturning bad enforcement decisions if you’re enrolled in Account Health Assurance. What it fixes, who qualifies, and how to use it strategically.

• FBA’s new “Why This ASIN?” insights
Amazon finally shows your speed advantage, conversion gaps, and the real upside of Prime eligibility.

• Profit Analytics inside Seller Central
A true profitability dashboard that replaces spreadsheets, guesswork, and expensive third-party tools.

• Jewelry category enforcement
Fine versus Fashion classification, pearl specs, metal stamps, and how to avoid suppression headaches.

• Walmart’s Creator Program upgrade
Bonuses, collabs, upgraded storefronts, and in-platform influencer partnership tools.

• Walmart’s Pro Seller holiday advantage
Why metrics matter and how to use Q4 data to climb tiers and strengthen Buy Box performance.

• Etsy’s Marketplace Insights for peak season
Real-time keyword demand, competition signals, and how to refresh listings while shoppers are active.

• Amazon DSP’s Ads Agent test
AI audience suggestions sound convenient, but precision matters. How to test it without tanking your funnel.

• Meta Marketplace gets social
Collections, collaborative buying, reactions, AI buyer coaching, and partner inventory from eBay and Poshmark.

• Global trade: digital goods stay duty-free
Meanwhile physical imports face tightening controls after the de minimis shift. What operators should expect in 2026.

• Target’s new AI-powered gift finder
Plus list scanning, Store Mode upgrades, and the retailer’s push to rebuild engagement.

As always, I take the side of sellers. My goal is clarity, education, and impact so operators can move faster and make better decisions.

If this episode saved you hours of research, hit subscribe and stay close. New episodes arrive every Tuesday for the operators building the future of eCommerce.

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Most eCommerce founders focus on sales — but ignore the numbers that tell the real story.

In this episode of Selling on Giants, host Will Haire sits down with Arthur Glinkin, co-founder of S&G Bookkeeping and tax consultant at Deloitte, to uncover the bookkeeping habits that fuel sustainable eCommerce growth.

In this episode, we cover:

Q: What are the most common bookkeeping mistakes eCommerce sellers make?
→ From ignoring sales tax nexus to misreporting Shopify payouts, Arthur explains the hidden pitfalls that cost sellers thousands.

Q: How do you track your true cost of goods sold (COGS)?
→ Learn how to include tariffs, shipping, and landed costs to get an accurate view of your profit margins.

Q: What tools actually simplify bookkeeping for eCommerce?
→ We break down how QuickBooks, Webgility, A2X, and TaxJar connect your storefronts and automate accounting tasks.

Q: Why are clean books more than just compliance?
→ Because clean books mean clarity — and clarity drives smarter, faster business decisions.

Q: What’s the difference between a bookkeeper, accountant, and CFO — and when do you need each?
→ Arthur explains how to build the right financial support system for every growth stage.

About Arthur Glinkin:

Arthur is the co-founder of S&G Bookkeeping and a tax consultant at Deloitte. He helps eCommerce founders clean up their financials, understand cash flow, and build bookkeeping systems that scale.

https://www.linkedin.com/in/arthur-glinkin/
https://www.linkedin.com/company/s-g-bookkeeping/

✨Visit https://sandgbookkeeping.com/ for a free QuickBooks Online audit and a downloadable monthly bookkeeping checklist.

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In this episode of Selling on Giants, host Will Haire sits down with Rob Wiltsey, founder of VideoFresh and co-founder of Future Foundations AI. Rob has worked with some of the biggest Amazon sellers in the world, helping them turn video into a true sales engine.

Together, they dive into:

 ✅ The biggest mistakes brands make with Amazon video (and how to avoid them)

 ✅ Why long-tail keyword intent should guide your video creative

 ✅ How to balance AI-powered workflows with authentic brand storytelling

 ✅ The proven frameworks Rob’s team uses to build high-performing videos

 ✅ Why authenticity will only become more valuable as AI-generated content floods the market

This conversation will help you rethink your content strategy and focus on what really moves the needle.

Tune in to learn how to create Amazon videos that don’t just look good—but sell.

✨ As a special bonus for listeners, you’ll get 10% off your first video with VideoFresh—a perfect chance to put these insights into action.

Connect with Rob:

• LinkedIn: https://www.linkedin.com/in/robwiltsey/ 
• YouTube: https://www.youtube.com/@videofresh 
• Website: https://videofresh.co/ 

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Amazon Accelerate 2025 delivered four packed days of announcements from Andy Jassy’s vision for sellers to a wave of AI-powered tools and supply chain shifts that will shape how brands operate on the marketplace. In this episode of Selling on Giants – eCommerce News & Updates, I cut through the PR gloss and break down what matters for your business.

We cover:

• Agentic AI and the new Seller Assistant
• Creative AI democratizing high-quality ads
• Data democratization with Clean Room access for Sponsored Products
• Retirement of commingling and major returns upgrades
• Multi-Channel Fulfillment integration with Walmart.com and Shopify
• Smarter product launch tools with Opportunity Explorer, Regional Launch, and FBA New Selection
• Shoppable Collections in A+ Content and enhanced Vine review programs
• Strategic integrations with PayPal, TikTok, and new B2B financing options
• Advanced analytics and profitability insights

From AI tools to logistics control, the theme of Accelerate 2025 was clear: Amazon wants to be your operating system. The sellers who lean into efficiency while keeping a grip on strategy will thrive.

If this breakdown saved you hours of forum scrolling and news skimming, do us a favor — leave a review wherever you tune in. It helps us bring sharper voices and keep Selling on Giants running strong.

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In this September 16, 2025 episode of Selling on Giants – eCommerce News & Updates, Mr. Will covers the trends shaping the busiest season of the year. Deloitte is forecasting U.S. holiday retail sales to rise to as much as $1.62 trillion, with eCommerce leading the way at over $310 billion. Value will be the deciding factor, meaning promotions, bundles, and polished digital shelves are more important than ever.

Amazon is sharpening its toolkit. Multi-Channel Fulfillment orders now come with delivery photos to cut down on “where’s my order” emails. Meanwhile, FBA Enrollment Opportunities have been built directly into Manage All Inventory, serving sellers daily recommendations on which SKUs are primed for conversion to FBA. The message is clear: Prime-like fulfillment is no longer optional.

Google is also in the spotlight. AI-powered Search Ads now insert products directly into search summaries, YouTube mastheads are shoppable, and Product Studio can batch-edit creative. On top of that, Google has opened Criteo’s retail media network through Search Ads 360, simplifying retail media buying while raising competition.

Beyond the ad wars, Pattern is targeting a $2.6 billion IPO, Ulta is weaving AI across its business, Walmart is offering sharper pre-purchase shopper insights, and online grocery sales hit $11.2 billion in August. Target is using micro influencers and seasonal drops to spark demand ahead of Q4.

The signal is clear: growth is online, consumers are cautious, and AI is becoming the infrastructure of retail. Sellers who adapt early will be best positioned to ride the $310 billion wave.

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In this September 9, 2025 edition of Selling on Giants – eCommerce News & Updates, Mr. Will unpacks the marketplace shifts that sellers need to know as Q4 ramps up.

We start with Amazon’s Prime Big Deal Days, where submissions close September 12 and FBA inventory deadlines are already in play. Deep discounts may unlock merchandising, but only if stock is staged correctly. From there, we tackle catalog “gymnastics”, sellers merging unrelated products into one parent listing to hijack reviews. Amazon’s enforcement remains light, leaving honest brands exposed.

Walmart is going after community-driven commerce with “Collector’s Night,” a new livestream series targeting trading cards and memorabilia. Meanwhile, Amazon is sunsetting Prime Invitee on October 1, a reminder that Prime growth is flattening and seller visibility depends on keeping Prime eligibility strong.

Beauty continues to grow, forecasted to hit $590 billion by 2030, but proof and value now drive conversion. That ties directly to the rise of AI as the new SEO. If your brand isn’t producing authoritative content, AI models will fill the gaps with competitor or critic voices.

We also cover Amazon’s star-only seller feedback update and close with a hack of the week: six video types proven to convert browsers into buyers.

FAQs:

What are the deadlines for Prime Big Deal Days 2025?
Submit deals by September 12. FBA inventory cutoffs: September 10 for minimal splits, September 19 for Amazon-optimized splits.

What is catalog variation abuse?
Merging functionally different products into one parent listing to hijack reviews and rank.

Why is Walmart leaning into livestream shopping?
Collectibles drive urgency, repeat purchases, and community — Walmart Live is now positioned as a serious growth channel.

What does ending Prime Invitee mean?
Amazon is closing loopholes, signaling a push for more paid Prime members. Sellers tied to Prime need to stay optimized.

Why is AI called the new SEO?
AI models now shape what shoppers see when they ask about your brand. Authoritative, structured content ensures you control the narrative.

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In this special edition of Selling on Giants News and Updates, Mr. Will breaks down everything sellers need to know from Walmart’s Let’s Grow event. Walmart is no longer playing catch up. They are rewriting the rules of marketplace growth, and the sellers who move first stand to gain the most.

Based on conversations with category managers, this episode unpacks Walmart’s roadmap to expand assortments, improve the customer experience, and roll out seller friendly tools that can actually move the needle. We cover Walmart’s push into AI automation, the rise of content quality scoring for listings, and why fulfillment through WFS is becoming a requirement, not an option.

You will hear the tactics that matter right now:
 • How to use Walmart’s content quality scoring to boost visibility
 • Why Review Accelerator is a shortcut to early credibility
 • How fee reductions in toys and pets can give your margins a holiday lift
 • Why split testing images and video should be part of your Walmart playbook
 • What Walmart’s in store QR code aisles mean for omnichannel sellers
 • How AI super agents could change the way ads and operations are run

This is not just a recap. It is a roadmap. Walmart is rewarding brands that prioritize quality, storytelling, and operational excellence. The Let’s Grow event makes it clear that if you have been waiting to take Walmart seriously, now is the moment.

Whether you are already selling on Walmart or still debating your entry strategy, this episode gives you a seller first perspective you will not find in a press release. It is sharp, seller savvy, and focused on tactics you can apply today.

Selling on Giants is built for eCommerce operators who are tired of fluff and want real insight into platforms that shape their growth. If this saved you time, leave a review and share it with your team. And make sure you subscribe to the BellaVix Newsletter for weekly marketplace updates delivered straight to you.

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In this August 26, 2025 edition of Selling on Giants News & Updates, Mr. Will breaks down the biggest stories shaping Amazon, Walmart, Target, and the wider world of eCommerce.

We start with Amazon’s growing return problem, the hidden costs, the rise of fraud, and why “Easy Returns” is putting small sellers at risk. This is a preview of our upcoming BellaVix blog feature The Dirty Secret Behind Amazon’s Return Policy: Small Sellers Are Paying the Price releasing on September 16.

Other major updates from the week include:

• Amazon Business surpassing 35 billion dollars in annual sales and becoming a major B2B growth channel for sellers
• Best Buy launching a third party marketplace, doubling its online assortment and creating a new opportunity for brands
• Target CEO Brian Cornell stepping down after continued sales declines, raising questions about the future of Roundel and Target Plus
• Macy’s retail media network now available directly through Amazon Ads, making retail media buying more centralized than ever
• Amazon expanding same day Fresh grocery delivery to more than 1,000 US cities, putting pressure on food and beverage brands
• Walmart reporting stronger sales but weaker earnings as tariffs squeeze margins, a warning sign for marketplace sellers heading into Q4
• Amazon removing outdated variation themes this fall, forcing sellers to rebuild their parent child listings
• New Amazon rules requiring a two unit minimum on percentage off promotions that don’t use claim codes

This episode connects the dots between retail media consolidation, new marketplace opportunities, and the policy changes sellers must prepare for before Q4. Whether you are managing an FBA catalog, selling on Walmart, or testing channels like Best Buy or Target Plus, these shifts will impact your strategy going into the busiest season of the year.

We also look at how retail media is moving from a side bet to the main stage, why more retailers are adopting marketplace models, and how tariffs and logistics costs continue to weigh on sellers. For operators and brand managers, these are not just headlines, they are signals that margins, visibility, and long term growth depend on adapting fast.

If you run an eCommerce brand or manage marketplace accounts, this breakdown helps you protect profits, plan promotions, and capitalize on the platforms that are winning shopper attention today.

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In this August 19, 2025 episode of Selling on Giants – eCommerce News & Updates, Mr. Will breaks down the headlines shaping how sellers prepare for Q4 across Amazon, Walmart, Shopify, eBay, and beyond.

Walmart is waiving Q4 storage fees to lure more inventory into their fulfillment network, while Amazon is doubling down on strict deadlines and peak fees for Prime Big Deal Days, Black Friday, and Cyber Monday. eBay is bringing resale fashion back to the runway with live shopping events, and Shopify has refreshed its SEO guide with quick wins sellers can implement before peak season.

Amazon also expanded Vine to heavy and bulky items — a game-changer for categories like furniture, appliances, and fitness equipment. Meanwhile, consumer sentiment slipped for the first time in four months, signaling deal-hungry shoppers this holiday. Meta rolled out stronger brand protection tools on Facebook, and Poshmark founder Manish Chandra is stepping down as CEO after nearly fourteen years, signaling potential platform shifts ahead.

What you’ll learn in this episode:

• Why Walmart’s Q4 storage fee waiver levels the playing field against Amazon
• The critical Amazon deadlines and fees sellers need to hit for holiday 2025
• How eBay is doubling down on resale fashion and why sellers should care
• The overlooked Shopify SEO basics that drive compounding organic growth
• Why Vine expansion to bulky items matters for trust and conversions
• How slipping consumer sentiment changes holiday discount strategies
• What Meta’s counterfeit crackdown means for brand protection and compliance
• Why Poshmark’s leadership shake-up signals more change for sellers

If you’re running Amazon FBA, testing Walmart, building a Shopify store, or selling resale apparel, this episode gives you the insight and context you need to plan your next move.

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In this August 12, 2025 episode of Selling on Giants – eCommerce News & Updates, host Mr. Will delivers a deep dive into the biggest marketplace changes and retail trends shaping Q4 strategy for Amazon, Walmart, eBay, and eCommerce sellers.

Amazon has officially lifted the calendar restrictions on Prime Exclusive Deals, allowing sellers to run them year-round instead of only during events like Prime Day. These promotions are exclusive to Prime members and come with high-visibility placements on the Amazon homepage, the Deals page, and in Amazon’s targeted customer emails. We break down how sellers can leverage this new flexibility to align promotions with inventory cycles, seasonal spikes, and strategic sales pushes without waiting for Amazon-led events.

On top of that, Amazon has opened submissions for Prime Big Deal Days, a major pre-holiday event that works like a second Prime Day and can help brands capture early seasonal shoppers before Black Friday and Cyber Monday. You’ll get key deadlines, submission steps, and strategic reasons to participate.

We also unpack Amazon’s clarification on deferred transactions — sales proceeds that are held for 7–14 days after delivery or up to 45 days for invoiced Amazon Business orders. Understanding where these funds are and when they release can help sellers improve cash flow forecasting, especially in high-volume Q4 periods.

From there, we look at Amazon Science’s “Modern Productivity Paradox” and their push toward AI agents that work with sellers instead of replacing them. This vision focuses on collaboration, context-aware recommendations, and higher-quality decision-making — potentially changing how future Amazon tools plan campaigns, optimize listings, and respond to market shifts.

In retail media, Criteo is holding its ground despite losing parts of major accounts like Target’s Roundel. Competitors such as Kevel, Moloco, and Vantage are attracting retailers with advanced programmatic tools and AI-driven solutions. For sellers, the takeaway is clear — your choice of retail media tech partner directly impacts targeting precision, measurement quality, and ROAS.

We also cover how generative AI shopping tools from ChatGPT to Google AI Overviews could disrupt affiliate marketing this holiday season, potentially cutting referral traffic from sites like Wirecutter. Sellers will need to adapt by creating their own review-style content, experimenting with hybrid commission models, and finding ways to surface products directly inside AI shopping tools.

Tariffs are another hot topic, with new U.S. tariffs on Chinese imports adding an estimated $12.2 billion in monthly costs for consumers — about $47 per person. Many shoppers are avoiding Temu and Shein, opening opportunities for domestic brands and those sourcing from tariff-free regions, at least until the de minimis rule expires globally on August 29.

Despite cost pressures, July retail sales rebounded strongly. Core retail sales rose 1.55% month over month, with big gains in sporting goods, general merchandise, and clothing. Digital product sales jumped 25% year over year, signaling continued strength in deal-driven, seasonal buying.

We close with updates on Amazon Handmade’s reclassification project, which is moving products into standard product types for better discoverability, and eBay’s new Boost icon that pushes sellers toward higher ad spend in Promoted Listings — raising questions about the future cost of organic visibility.

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In this August 5, 2025 edition of Selling on Giants – eCommerce News & Updates, Mr. Will unpacks a jam-packed week of platform shifts, seller pain points, and retail evolution, all delivered with the clarity and dry wit you’ve come to expect.

We start with Amazon’s controversial update to seller feedback: customers can now leave star-only ratings with no written explanation and no option for sellers to appeal. FBA sellers are already raising red flags about delivery issues being misattributed and the loss of transparency in how feedback affects account health. This change might improve average ratings on paper, but sellers are flying blind in real-time.

Then we pivot to Walmart’s surprising move into collectibles. At The National Sports Collectors Convention, Walmart debuted its marketplace strategy for trading cards and memorabilia, featuring top sellers like Dave & Adam’s and Goldin. It’s a clear signal Walmart is curating verticals, not just expanding SKUs.

Back on Amazon, Handmade sellers are suffering major traffic losses after a silent backend category reclassification blitz. Listings are being miscategorized with no warning, killing visibility overnight. Mr. Will breaks down how to identify if you're affected and how to work around Seller Support’s automated dead ends.

Other highlights:

• Amazon’s new Return Reduction Recommendations tool now lives inside Voice of Customer
• Q2 earnings show ad revenue up 22% to $15.7B while retail growth stagnates
• TikTok’s viral videos are now streaming in malls via a Rockbot + Westfield partnership
• Walmart’s Trust and Safety overhaul tightens seller scrutiny with AI and stricter onboarding
• Holiday prep starts now: WFS deadlines, listing audits, and deal submission windows
• The “eCommerce disruption era” is officially over—omnichannel is the new default
• Grainger proves B2B buyers demand digital convenience too
• Kroger merges KPM and 84.51° to strengthen retail media attribution

This week’s takeaway? Retail isn’t dying, it’s evolving. Sellers who adapt to blurred channels, smarter compliance, and platform-native content will be the ones who win in Q4 and beyond.

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In the July 29, 2025 episode of Selling on Giants - eCommerce News & Updates, Mr. Will breaks down the week’s most important marketplace shifts with sharp insight, real-world context, and just enough edge to make it worth your time.

This one’s all about clarity, performance, and the growing role of AI across the platforms that matter.

Here’s what we cover:

Amazon’s Potential Sales Lift for Shoppable Video
Finally, some real numbers behind the video push. Sellers can now see category-specific sales lift estimates based on what similar brands earned after uploading shoppable videos. For Beauty and Handmade brands, the data speaks clearly—video moves the needle.

Multimodal AI Search Comes to Amazon
Search is no longer just about keywords. Amazon is now interpreting product listings visually and semantically. Main images and A plus content are being factored into rankings. If your listing isn’t aligned with how your customer searches and shops, expect to slide down the page.

Walmart Tightens Jewelry Listing Requirements
If you sell jewelry, you’ll need to start including metal type, purity level, plating method, and weight. Vague listings will be suppressed. Now’s the time to update your catalog before Walmart’s systems flag it for you.

Walmart Adds Reporting to Review Accelerator
Sellers finally get transparency into what they’re being charged and credited for each incentivized review. If you’ve been guessing at ROI, this report connects the dots.

New Rules for Promotional Pricing on Walmart
Walmart is cracking down on repetitive promos. You’ll need a 30-day buffer between identical discounts, and all offers must meet minimum thresholds. Plan your pricing strategy like a retailer, not a workaround.

Motion’s 2025 Creative Trends Report
Lo-fi still works, but it’s getting crowded. Humor is making a comeback. Long-form storytelling is converting. The best brands are building native content that feels like it belongs in the feed, not a billboard.

McKinsey’s Forecast on AI Agents
The future is already here. McKinsey projects AI agents could add $1.5 trillion in value by handling operations, pricing, and even creative. Retail is one of the biggest opportunities. The brands that build systems now will scale faster than the ones stuck in spreadsheets.

Walmart’s Super Agents Are Live
Walmart is already using internal AI tools to automate merchandising, inventory, and supply chain workflows. These aren’t off-the-shelf bots. They’re deeply integrated decision engines. The sellers who move quickly and stay clean on data will benefit most.

Amazon’s Full Funnel Strategy Is Working
Brands running Streaming TV and upper funnel ads are seeing lift in Sponsored Products. Attribution is still messy, but the momentum is real. If your detail pages aren’t optimized, even the best ad strategy won’t save you.

ChatGPT Now Uses Google Search
OpenAI confirmed that ChatGPT now pulls answers from Google. That means your SEO fundamentals—structured data, schema markup, and crawlability—now impact your visibility in AI tools. Your SEO strategy is officially your AI strategy.

Trump’s EU Trade Deal Could Mean Tariff Relief
Apparel, luxury, and industrial goods may benefit most. If your brand sources from or ships to the EU, this could improve your margins if you’re ready to act quickly and stay compliant.

And One Last Thought
AI can help you scale. But it can’t give your brand taste. That’s on you. Future Commerce said it best: plastic watches are everywhere. Be the Patek.

—

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Amazon turns 25 — and the sellers who built it have thoughts. In this week’s Selling on Giants – eCommerce News & Updates, Mr. Will breaks down Amazon’s self-congratulatory milestone and the growing gap between the company’s narrative and the seller reality. From rising fees to shrinking margins, it’s the anniversary party with mixed reviews.

We also cover the biggest shifts shaping marketplace strategy as we close out 2025:

• Amazon’s 25-Year Milestone – Two and a half trillion dollars in sales and two million jobs created, but sellers question who’s really benefiting.
• A+ Shoppable Collections – Static Brand Stories are out. Interactive, clickable carousels are in. Learn how to turn storytelling into sales.
• Walmart’s Product Categorization Rules – Misclassify your listing and get buried. Why clean data is now your biggest growth lever.
• Holiday Sales Forecasts Pass $1 Trillion – The NRF projects a record-breaking season, but early promotions and inflation will reshape the curve.
• Amazon’s “Haul” Sale – Eleven-cent deals, Temu-style pricing, and what it signals about Amazon’s race to the bottom.
• Walmart+ Badge for Self-Fulfilled Sellers – Finally, you can compete with WFS accounts if you hit the delivery metrics.
• ChatGPT Traffic in Google Search Console – Regex patterns now reveal AI-driven queries. How sellers can make their content “citable” for ChatGPT answers.
• Amazon Sues Perplexity AI – The first big legal fight over agentic shopping. What it means for Rufus, discovery, and seller visibility.
• U.S. Ports Signal a “Goods Recession” – Imports are slowing; learn how to stay agile as tariffs and freight costs bite.
• Prime Video Ads Go Local – Interactive, location-based ad units turn streaming into the next retail media frontier.

This episode dives deep into the tension between innovation and independence — reminding every seller why diversification and data-driven strategy are key going into 2026.

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This week on Selling on Giants – eCommerce News & Updates, recorded the week of July 22, 2025, Mr. Will unpacks the most impactful stories in marketplace selling—from Amazon’s long-overdue Fee Explainer tool to Walmart’s global logistics power move and Shopify’s bold stance on omnichannel.

In this episode:

• What is Amazon’s new Fee Explainer tool—and how can it help sellers track profit?
  Learn how this new feature breaks down charges by category and formula, giving your finance team clarity on subscriptions, referral fees, return fees, and more.
• Why did Amazon remove thousands of LEGO listings overnight?
  We dig into the backend enforcement shift affecting resellers, collectibles, and ungated accounts—and what this means for brand registry control going forward.
• How is Walmart scaling its U.S. supply chain model globally?
  Discover the AI, robotics, and inventory automation now rolling out across Mexico, Chile, and beyond—and why 3P sellers need to level up their own logistics game.
• Can Amazon’s AI really help you name your brand?
  With the new “brand personality” feature, Amazon’s name generator might actually spit out something useful—just don’t forget the trademark check.
• Why is flexible warehousing the must-have strategy of 2025?
  From short-term storage to dynamic regional fulfillment, brands that ditch rigid leases are winning on speed, cost, and agility.
• What’s the problem with Prime Day… if you’re not Amazon?
  New data shows shoppers didn’t even search for deals on other platforms. We explain why discoverability—not discounts—is the real revenue killer.
• What did Shopify say about the death of omnichannel?
  Hint: if your customer still notices you have “channels,” you’re already behind. The future is seamless, data-driven commerce everywhere that counts.

Plus: an image upload tool that no longer punishes you for one bad file, and why your FBA inventory numbers may be lying to your spreadsheets.

Whether you’re a solo brand builder or managing a full-blown marketplace team, this week’s episode brings clarity, dry wit, and strategic takeaways you can actually use.

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Prime Day 2025 is in the books, and the top-line number is massive—$24.1 billion in U.S. eCommerce sales. But behind the scenes? Sellers are sounding off.

In this week’s episode of Selling on Giants – eCommerce News & Updates, Mr. Will breaks down what really happened during Amazon’s biggest shopping event of the year: why some brands saw record gains, while others got buried under Retail pricing and rising CPCs. We dive into seller sentiment, AI-driven product discovery, and what the post-Prime Day “halo effect” actually means for your Q4 strategy.

But while Amazon made noise, Walmart made moves—quietly launching a six-day Deals Week, pushing grocery bundles, and slashing Walmart Plus memberships. Their strategy? Outlast Amazon and lock in loyalty. Mr. Will breaks down why this matters for CPG brands and sellers eyeing omnichannel expansion.

Target’s not sitting still either. Roundel, their retail media network, just rolled out a new AI-powered ad platform that promises easier campaign setup and closed-loop attribution. Will it challenge Amazon and Walmart Connect? It depends on your category—and your expectations.

We also cover:

• L L M S dot T X T – a new open-source file that helps ChatGPT and other AI tools discover your brand in natural language search.
• Lessons from eCommerce founders who’ve lost millions—and why owning your numbers and acting fast matters more than ever.
• eBay’s push into graded comic books and authenticated collectibles
• Tariff-driven buying behavior and what the N R F says about early spending trends in June

If you’re a brand operator or agency partner navigating Amazon, Walmart, or Target, this episode gives you the clarity and strategic takeaways to move faster and plan smarter.

Listen now. Take notes. And start treating AI visibility the way you treat ad placement—strategically.

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In this week’s Selling on Giants News & Updates, Mr. Will breaks down the biggest headlines impacting eCommerce brands during Prime Week—from Amazon’s push for higher ad spend to Sam’s Club stepping up its retail media game.

We start with a curveball from OpenAI. ChatGPT is becoming a legitimate product discovery engine. Brands that optimize for structured content, schema markup, and consistent product naming are already winning free traffic. Mr. Will explains how to future-proof your SEO for the age of AI search.

Then we dive into a long-awaited FBA update. Box length limits have expanded to 36 inches. No more cutting or splitting shipments for longer SKUs. If you’ve been navigating costly repackaging issues or fulfillment inefficiencies, this one’s for you.

Over at Sam’s Club, Walmart launches MAP, a new omnichannel measurement platform giving advertisers full visibility across in store, online, and app channels. It’s a clear sign that closed loop retail media is no longer Amazon’s territory alone. Mr. Will outlines what this means for attribution hungry brands.

Meanwhile, Amazon is quietly asking brands to double their Prime Day ad budgets in exchange for premium placements and early inventory access. If you're not in the pay to play tier, you might be watching from the sidelines. Get the strategy tips you need to stay competitive even with a leaner budget.

Also in this episode:

• Prime Day Final Checklist: Deal verification, ad pacing, and team readiness
• New Compliance Rules: Approved testing labs only starting July 13
• Back to School Is Now Creator Led: What this means for brands targeting Gen Alpha households
• Bulk Spreadsheet Wins: Amazon finally lets you manage variations without Seller Support
• Vendor Central Return Penalties: What happens when your product gets the frequently returned badge
• Battery Listings Update: New safety questions go live July 28 for all vendor fulfilled SKUs

Whether you're FBA, FBM, or somewhere in between, this episode helps you sharpen your ops and stay ahead of Q3 chaos.

Need hands-on help with strategy, ads, or listing cleanup?
BellaVix has helped brands sell over 500 million dollars on Amazon. We’re a Verified Ad Partner and specialize in full service Amazon growth. Visit BellaVix.com to learn more.

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This week on Selling on Giants – eCommerce News & Updates, we’re dropping a full tactical breakdown of last-minute Prime Day, Walmart Deals, and Target Circle Week strategies—for sellers who don’t have time to scroll forums or watch webinars.

Mr. Will walks you through how to maximize visibility, ad performance, and conversions across Amazon, Walmart, and Target in the final days before retail’s biggest summer showdown. From Sponsored Product tweaks and bundle hacks to retail media moves on Roundel, this is your July survival kit—tight, practical, and channel-specific.

You’ll learn:

• The 3 Amazon ad strategies to test before Prime Day hits
• How to stack coupons and deals to win the Buy Box
• Walmart’s in-store pivot—and how to piggyback on foot traffic
• What Target’s Roundel platform does better than Amazon Ads
• Why picking 2 SKUs per channel is smarter than spreading thin
• The truth about Lightning Deals, WFS, and Prime Day FOMO

Whether you're focused on rank, revenue, or retail expansion—this episode gives you a no-fluff checklist of what still moves the needle, even at the 11th hour.

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Need a team to help you actually execute this stuff?
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What happens after the customer clicks “Buy”?
That’s where the real game begins.

In this episode of Selling on Giants, we dive deep with Bobby, CEO of Deliverlitics, into how to stop post-purchase chaos before it starts.

Top 4 Takeaways:

1️⃣ First-party fraud is real—and costly. Learn how to spot the signs early.
2️⃣ Don’t punish everyone to catch a few bad actors—let data drive smarter fraud prevention.
3️⃣ Loyalty starts after the sale—use customer intelligence to wow your best buyers.
4️⃣ Small backend tweaks = major margin wins (think: return policy rules & late shipment workflows).

Authenticity matters more than ever—brands that humanize post-purchase will stand out.

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In this week’s episode of Selling on Giants, Mr. Will tackles the top stories shaking up Amazon, Walmart, and Shopify—from the INR claim disaster that’s costing sellers real money to the viral Seller Forum breakdown on why your ads aren’t converting.

You’ll also hear how Walmart’s new shipping rules give you more control, what Shopify’s doing in Washington, and why Creator Connections might be Amazon’s most underrated growth lever.

Plus: CeCi’s 3-phase Prime Day strategy, a quick-hit on Shopify’s Road to Retail program, and Walmart’s plan to steal share with a 6-day Deals blitz.

This week’s lineup:

• Can’t make profit? One seller’s forum thread goes viral
• Walmart’s Custom Shipping tool: what it means for your ops
• Amazon INR claims: still broken, still risky
• Shopify lobbying for simpler taxes
• James Clear meets Amazon: building linchpin habits that scale
• Creator Connections: plug-and-play performance campaigns
• Shopify’s Road to Retail: your shortcut to store shelves
• Prime Day prep: 3-stage plan from CeCi at BellaVix
• Walmart Deals returns: how to win July 8–13

Need clarity in the chaos?
Visit BellaVix.com to work with a team that lives inside Seller Central and knows how to scale marketplace brands the smart way.

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This week on Selling on Giants – eCommerce News & Updates, Mr. Will breaks down the latest Amazon developments that sellers can’t afford to miss. In this Amazon-heavy episode, we cover everything from Vine’s new access for resellers to major shifts in compliance, fraud, and storefront tools—all in time for Prime Day prep.

Here’s what we cover in this episode:

• Vine Access Expanded to Resellers: What this means for cold-start ASINs, review strategy, and brand risk
• Amazon’s New Stolen Goods Policy: What’s changing on June 30 and why gray-market sellers need to tighten documentation now
• $9K Return Fraud in the Forums: The Pokémon card refund scam that’s sparking seller outrage—and what you can do to avoid it
• Product Selector Quiz Tool: Boosting conversions inside Brand Stores with guided, visual shopping
• Storefront Upgrades: New copy and move features in Brand Store Builder to speed up campaign builds
• Amazon’s Billboard Strategy: How out-of-home ads are now driving trackable eCommerce traffic
• Tariff Trends: Stratably’s latest forecast benchmark reveals how brands are adjusting Amazon expectations
• Generative AI for Video Ads: New Amazon Ads tool turns product images into mobile-friendly video content
• Liquid Cooled AWS Data Centers: What it means for infrastructure, AI, and the future of your seller tools
• Beauty Industry Growth: McKinsey’s report on how mass-market and premium beauty brands are scaling on Amazon
• Shopify’s Loyalty Insights: Why omnichannel trust—not points—is the new loyalty driver

Plus, a quick reminder from BellaVix on how we help brands navigate all of this with clarity, strategy, and proven results.

Whether you’re running your first FBA launch or scaling a multimillion dollar brand, this episode gives you the tools, context, and clarity to stay ahead of the curve.

🎧 Subscribe to Selling on Giants for weekly Amazon, Walmart, and Shopify insights without the fluff.
🔗 Want help scaling? Visit https://www.bellavix.com

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In this episode of Selling on Giants, we sit down with Martina Prencipe, Senior Partner Manager at Amazon Buy with Prime, to uncover the game-changing benefits this tool brings to the eCommerce world.

With 6+ years of Amazon experience, Martina shares powerful insights on: 

✅ Streamlining operations
✅ Boosting customer satisfaction
✅ Driving long-term growth

Key Features

• Trust and Convenience: Buy with Prime allows Prime members to access benefits such as free fast shipping and easy returns directly on the merchant's website.
• Fulfillment Network: Amazon has developed a comprehensive fulfillment network over 15 years, including fulfillment centers and delivery stations globally, to ensure reliability for merchants.
• Increased Conversion Rates: It has been noted that merchants using Buy with Prime see:
  • A 38% increase in conversion rates when using Amazon reviews on their websites.
  • An average 25% increase in conversion rates and 12% increase in revenue after adopting the program.

Customer Interaction and Data Handling

• Customers can utilize their Amazon account for streamlined checkout, where shipping and payment details are auto-filled, enhancing the shopping experience by offering a familiar interface.
• Unlike traditional Amazon purchases, merchants gain access to key customer data, including email addresses, to better nurture relationships with consumers through targeted marketing strategies.

Integration and Support

• The process of integrating Buy with Prime is simplified for merchants with existing Amazon inventory, utilizing Amazon's Multi-Channel Fulfillment (MCF) system for efficient order processing.
• Amazon provides marketing toolkits, social advertising solutions, and integration options for various platforms (e.g., Shopify), supporting merchants in maximizing their DTC efforts.

Listen to the full episode now and discover how Buy with Prime can transform your business from the inside out!

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Agentic AI, tariffs, and the slow death of Amazon freebies—it’s a big week in marketplace news. In this episode of Selling on Giants – eCommerce News & Updates, Mr. Will breaks down what Walmart’s AI-driven “store of the future” means for your catalog, why Target Plus still feels like a members-only club, and how Amazon is tightening compliance while retiring the tools that didn’t deliver.

We cover:

• Walmart’s Agentic AI strategy—and how it’s quietly reshaping marketplace operations
• Target Plus’s expansion and what it takes to get in (and thrive)
• Amazon’s new real-time Vendor Central chat tools
• The “In Full Delivery” chargeback policy starting July 21
• Consumer behavior shifts caused by rising tariffs
• Bulk coupon uploads: a win for big catalogs
• Q1 2025 earnings and what the big players are really prioritizing
• The retirement of Amazon Posts and the MYCE tool
• Why keyword stuffing titles will now block your flat file uploads

Need help making sense of all this? That’s what we do.
BellaVix is a Verified Amazon Ad Partner that’s helped brands sell over $500 million on Amazon. Whether you're scaling ads, fixing broken listings, or prepping for retail, we turn marketplace chaos into clear strategy. Learn more at BellaVix.com

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If this saved you hours of scrolling and second-guessing—leave a review and share it with your operator friends.
 I’m Mr. Will from BellaVix—see you next week.

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In this episode of Selling on Giants, we dive into Amazon account health with John Cavendish, CEO of Seller Candy. 

From unexpected suspensions to policy violations, we cover what you NEED to know to keep your account safe!

Key Takeaways:
✅ Know Your Metrics – Monitor shipment times, defect rates & customer feedback 
✅ Avoid Suspensions – Stay compliant with Amazon’s policies & address reviews proactively 
✅ Fix Issues Fast – Use John’s 3-step process for quick listing reinstatement 
✅ Think Long-Term – Build a strong foundation to prevent future account health risks 

Maintaining Amazon Account Health

• Account health is crucial for Amazon sellers as it affects business operations and profitability. Key metrics for account health include shipment times, customer feedback, defect rates, and the voice of the customer.
• Consistently monitoring these KPIs through the account health dashboard helps sellers catch potential issues early before they escalate.
• Common causes of account suspension include policy violations (such as unauthorized drop shipping), poor customer reviews, and high return rates. Sellers must ensure compliance with Amazon guidelines, proactively address customer feedback, and maintain clean product listings to avoid suspensions.
• A three-step process for reinstating suspended listings: open a case to document the issue, sanitize the listing using the category listing report, and only escalate once the underlying issues are resolved. This method helps shorten resolution times significantly.

Common Threats to Amazon Account Health

• Amazon account health can decline due to various factors, leading to potential account suspensions, listing suppression, and negative impacts on business continuity.
• The deterioration of account health can lead to long-term consequences, with suspension being the worst-case scenario, though sellers might also experience suppressed listings and loss of business opportunities.

Prevention Strategies for Account Suspension

• Sellers should avoid any activity that violates Amazon's Terms of Service, such as unauthorized drop shipping, which can trigger account suspensions.
• Ensuring product quality and managing customer feedback are key components; issues like high return rates and negative reviews can also impact account and product statuses.
• Sellers need to monitor their metrics closely, especially if they deal with multiple brands, as complaints from any one brand could affect their overall account health.
• Proactively checking the voice of the customer and ensuring compliance with Amazon guidelines can minimize risks associated with account health.

Best Practices for Resolving Account Health Issues

• Documentation is critical when navigating account health issues. Organized records of compliance documents, product specifications, and interactions with Amazon can streamline the resolution process.
• A systematic approach for handling product suppression: first, obtain a case number from seller support, then enable the category listing report to sanitize listings, and finally, follow up persistently to achieve resolution.
• Utilizing case management efficiently can shorten response and resolution times—especially in time-consuming cases of listing suppression.
• Continuous communication and establishing effective documentation practices are essential to tackle challenges presented by Amazon Seller Support.

Want to keep your Amazon business running smoothly? 
Listen to the full episode now! 

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In this episode, we had the pleasure of speaking with Justin Chen, Co-Founder of PickFu, a leading consumer research platform that helps brands validate product and packaging decisions through real, targeted feedback.

Justin shared powerful insights on why packaging is one of the most underestimated growth levers in eCommerce and how optimizing it can dramatically boost conversion across Amazon, Walmart, Shopify, and beyond.

Whether you're just getting started or already growing a well-known brand, this conversation will open your eyes to how smarter packaging choices can capture attention, earn clicks, and give you an edge in competitive marketplaces.

Key Takeaways:

• Packaging Drives Conversion: Your packaging is often the first thing shoppers notice. If it doesn’t connect, they scroll past.
• Test Before You Launch: Using tools like PickFu, brands can validate packaging designs and messaging early to minimize risk and maximize appeal.
• Avoid Common Mistakes: Overlooking clarity, readability, or marketplace-specific guidelines can hurt visibility and sales.
• Adapt Across Channels: Packaging that performs well on Amazon may not resonate on Walmart or Shopify. The best brands tailor designs to each platform while maintaining consistency.

For more insights and resources, visit PickFu.com, where you can explore how real consumer feedback helps brands make smarter decisions before going to market.

 You can also connect with Justin on LinkedIn to stay up to date on his latest thoughts about product testing, packaging strategies, and the evolving eCommerce landscape.

Don’t forget, Selling on Giants listeners can get 50% off their first poll with the code GIANTS. 

Thank you for tuning in! We hope you found this conversation insightful and full of practical ideas to help you make smarter packaging decisions that drive conversion and growth.

 Be sure to follow, subscribe, and leave us a review; it helps more eCommerce operators discover the show.

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Amazon’s Seller Forums are flooded with frustration—listing hijackings, brand name takeovers, and a support system that’s still allergic to urgency. We break down Amazon’s updated reporting process, why it still falls short, and what sellers can do to protect their listings.

Meanwhile, Walmart Fulfillment Services is stepping up with 9 new seller-focused upgrades—including prep services, expanded capacity, and WFS-only support. It’s the clearest sign yet that Walmart wants to be a serious fulfillment player.

Also this week: Amazon Ads launches Twitch Creator Sponsorships. You can now sponsor streamers directly inside the ad console, giving your brand a trackable, mid-funnel visibility boost—especially with Gen Z audiences.

Here’s what else we cover:

• Amazon starts auto-adjusting inbound FBA fees if your shipment dimensions are off. No warning. No appeals. We explain how to avoid overcharges.
• “Beige Clean Girl” aesthetic lawsuit dismissed. What this means for design trends, influencer branding, and creative freedom.
• AI-generated audio summaries of product listings are in pilot mode. If your listing sounds like keyword soup, Alexa will serve it cold.
• Alexa now reads daily news using generative AI. Another step in Amazon’s voice-first strategy—and a signal that your listings need to sound good aloud.
• The next era of eCommerce is immersive and creator-led. Think virtual storefronts, shoppable livestreams, and creators as brand storytellers.
• Americans will spend 7% of their lives on social media. If your brand’s not showing up with native content, it’s invisible.
• Tariff whiplash returns. Trump-era tariffs struck down, then temporarily reinstated. We break down what this means for sourcing and pricing.
• Alibaba’s “instant commerce” play tops 40M orders/day. Localized, sub-2-hour delivery isn’t a grocery gimmick—it’s the future.

Timestamps:
00:00 – Intro
01:10 – Amazon Hijackings and Brand Abuse
05:20 – WFS Adds 9 Features
09:00 – Twitch Sponsorships via Amazon Ads
12:15 – BellaVix Plug
13:00 – FBA Fee Measurement Changes
16:30 – Beige Aesthetic Lawsuit
18:20 – AI Listing Summaries
20:15 – Alexa News Recaps
22:00 – Immersive eCommerce Trends
25:10 – Social Media Usage Stats
27:20 – Tariff Ruling
29:00 – Alibaba’s Instant Commerce Surge

About the Show
Selling on Giants – eCommerce News & Updates is your weekly breakdown of what matters across Amazon, Walmart, and Shopify. Hosted by Mr. Will from BellaVix, we cut through the noise and deliver insights for sellers, operators, and marketers who want to stay sharp—and win.

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In this episode of Selling on Giants, we dive deep with Dylan Lam, founder of Omirank, to uncover the 4-step formula that helps eCommerce sellers build a sustainable and profitable product launch strategy on Amazon.

Key Takeaways:

1️⃣ Product Development & Validation: Craft a Unique Selling Point (USP) to stand out in the market.

 2️⃣ Product Audience Engagement: Test your concept with low-cost validation methods like social media polls and reviews.

 3️⃣ Audience Building & Identification: Use external platforms like Facebook and TikTok to target the right audience.

 4️⃣ Crowdfunding for Product Launch: Leverage platforms like Kickstarter to raise funds and build initial buzz.

Step 1 - Product Development and Validation

• Having a unique selling proposition to differentiate products from competitors and achieve greater market appeal.
• Early examples of product evolution include transitioning from simple products (e.g., a standard water bottle) to more advanced versions (e.g., a titanium bottle with health indicators).
• Sellers must identify innovative features to include in their products, adapting to technological advancements and changing consumer behaviors.
• Tools like Helium 10 and social media polls can be utilized for market research and product concept validation.

Step 2 - Audience Engagement

• In this phase, sellers engage with potential customers to validate their products before launch.
• Low-cost validation techniques such as social media polls and ad campaigns to gauge market interest.
• The goal is to determine if potential customers are emotionally connected to the product and if it stands out in the marketplace.
• Testing ads on platforms like Facebook and TikTok is recommended, as these can generate more engaging and visual content to assess audience interest.

Step 3 - Audience Building and Identification

• Once the initial audience is engaged, Dylan highlights the importance of expanding this audience through targeted outreach.
• Key metrics to monitor include Cost Per Click (CPC) and Cost Per Acquisition (CPA), which will inform future marketing strategies and budgeting.
• By identifying three distinct audience segments through targeted advertising, sellers can better understand where to allocate resources for maximum impact.
• An initial reservation fee of $1 can serve as a commitment tool to measure the audience's genuine interest in the product.

Step 4 - Crowdfunding for Product Launch

• Crowdfunding platforms, such as Kickstarter or Indiegogo, serve as venues for launching products and securing initial funding.
• This process helps to build a community of engaged customers while generating buzz around the product before it hits the market.
• It allows sellers to create a pre-launch strategy that connects directly with interested consumers, ensuring a smoother transition into full-scale marketing and sales.
• Understanding which audience segments react positively during crowdfunding helps inform future operational decisions.

 Ready to transform your next product launch and dominate Amazon?

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Amazon’s rewriting search queries with AI—and if your listing says “anti-smudge” instead of “no fingerprints,” you’re finally in luck. In this week’s episode of Selling on Giants – eCommerce News & Updates, Mr. Will breaks down how language alignment now drives visibility on Amazon, why “Made in USA” searches aren’t converting (yet), and how Walmart’s taxonomy is quietly killing bad listings.

Also on deck:
 • Amazon’s biodegradable packaging push
 • Shopify’s 13 growth plays for 2025
 • SFP and Premium Shipping policy changes
 • Walmart’s return to China sourcing
 • The tipping point of in-store retail media

If you're selling on Amazon, Walmart, or Shopify, this is the news that matters—minus the fluff.

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In this episode of Selling on Giants – eCommerce News & Updates, Mr. Will dives into the biggest marketplace headlines impacting Amazon, Walmart, and Shopify sellers this week.

We start with Amazon’s newly released 2024 Brand Protection Report, which details over $1 billion in anti-counterfeit investments, the removal of 15 million fake products, and the use of AI to proactively block 99% of infringing listings. For brand owners, this signals tighter enforcement—but also new opportunities via programs like Transparency and Project Zero.

Then we break down Amazon’s strategic expansion into the pet prescription space through a new partnership with Vetsource. This move brings Rx fulfillment into the $12B U.S. pet pharma market and signals increased competition for DTC pet supplement and wellness brands on the platform.

We also cover the rollout of Amazon’s generative AI tools for sellers, including AI-generated product listings, shopper-facing Q&A, and an in-app shopping assistant—shaping a more intuitive, conversational buying experience. If you’re not optimizing content with AI, you’ll be left behind.

In the second half of the episode, we take a hard look at seller frustration around Vine reviewer quality, fake review manipulation, and inconsistent policy enforcement. We walk through trending threads from the Amazon Seller Forums and explain when to avoid Vine—and how to document fraud effectively.

From there, we unpack Amazon Ads’ new Sponsored Display Reach and Page Visit campaigns, which bring upper-funnel capabilities to advertisers without DSP access. You’ll learn how to run full-funnel campaigns from within Amazon Ads Manager with CPM and vCPM bidding strategies.

To close it out, we spotlight Brand Performance+, Amazon’s latest ad optimization toolset. With real-time performance recommendations and custom insights blending ad and retail signals, advertisers can now act faster and smarter without relying on third-party dashboards.

Whether you’re running ads, optimizing listings, or protecting your brand reputation, this episode delivers the clarity you need to stay competitive.

Episode highlights:

• Amazon’s 2024 Brand Protection Report & AI enforcement tools
• Vetsource partnership: Amazon enters pet prescriptions
• Generative AI for Amazon listings, Q&A, and shopper experience
• Forum backlash: Vine review issues, fake feedback, and policy gaps
• Andy Jassy on reinvention, long-term strategy, and seller resilience
• Sponsored Display expands to Reach and Page Visit campaigns
• Amazon Ads Performance+ tools for real-time campaign optimization

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Welcome to another episode of Selling On Giants: Enhancing eCommerce Growth with AI: Boost Retention and Revenue with Daniel Budai! Today, we’re diving into a game-changing topic for all eCommerce brands: how to leverage AI to supercharge your email marketing campaigns. 

If you’ve been looking for ways to boost retention, increase revenue, and scale your marketing efforts with greater efficiency, then this episode is a must-listen. We’re excited to have Daniel Budai with us today. 

Daniel is the founder of Budai Media, a top retention marketing agency that has helped over 200 eCommerce brands generate more than $101 million in extra revenue. His team specializes in using AI to optimize email marketing, SMS, and loyalty programs, bringing cutting-edge strategies to the table. Stay tuned as Daniel shares actionable insights that you can implement to maximize growth and build deeper customer relationships using AI.

From smarter segmentation to maximizing customer lifetime value, Daniel has given us some incredible tips that are sure to drive results for your eCommerce business. 

You’ll learn:

• The role of AI in modern retention marketing
• How to craft personalized flows that actually convert
• What KPIs to track for healthy email/SMS performance
• The future of AI in eCommerce and why it's already here

If you're ready to move beyond acquisition and focus on building customer loyalty that lasts, this episode is for you.

Read more: https://www.bellavix.com/selling-on-giants-enhancing-ecommerce-growth-with-ai-boost-retention-and-revenue-with-daniel-budai/

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 In this episode of Selling on Giants: From Data to Decision. Transforming eCommerce Growth, we sit down with Anatoliy Labinskiy, a true eCommerce success story who turned adversity into a thriving digital empire. Anatoliy shares how data, mindset, and purpose-driven strategies helped him go from losing money on his first Shopify store to scaling multiple brands to seven-figure success—and building an agency that’s helped hundreds do the same. 

In today’s episode, we’re diving deep into the metrics that matter most for scaling your business—conversion rate, Average Order Value, Customer Lifetime Value, Cost per Acquisition, and ROAS. Anie breaks down exactly how to boost your conversion rates, increase your AOV, and reduce CPA while improving your return on ad spend.

Tune in to learn:

• How data powers long-term eCommerce success
• The biggest mistakes brands make when scaling
• Why emotional storytelling is key to conversions
• Anie’s path from solopreneur to agency founder

If you’re looking for tactical advice backed by real-world experience, this episode is a must-listen for eCommerce brand owners, marketers, and agency pros alike.

https://www.bellavix.com/selling-on-giants-from-data-to-decision-transforming-ecommerce-growth-with-anatoliy-labinskiy/ 

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In this episode of Selling on Giants, we sit down with Liz Greene, co-founder of Junglr, an Amazon advertising agency that helps brands optimize their ad strategies for maximum profitability. Liz started her journey as a full-time mom and quickly became a leading expert in Amazon PPC, helping sellers navigate the complexities of ad spend, bidding strategies, and campaign optimization.

We dive deep into how brands can scale their Amazon business through strategic advertising—without watching their profits disappear. Liz shares practical insights on what works, common mistakes to avoid, and the key trends shaping the future of Amazon advertising in 2025.

Key Takeaways:
✅ The most effective Amazon ad types and when to use them
✅ How to optimize campaigns to maintain strong margins
✅ Common advertising mistakes and how to avoid them
✅ The impact of rising ad costs and how to stay competitive
✅ Why first-party data is the key to better ad performance

🚀 Ready to take your Amazon advertising to the next level? Tune in now and start optimizing for profitable growth!

Learn more on https://www.bellavix.com/selling-on-giants-how-to-scale-with-amazon-ads-without-sacrificing-profits-with-liz-greene/

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Welcome to the latest episode of Selling on Giants! In today’s episode, we’re tackling a critical topic for eCommerce brands as we head into Q1: How to Transition to a New 3PL Without Losing Momentum. Joining me is Rachel Go, Marketing Director at MyFBAPrep, a leading eCommerce warehouse network trusted by top Amazon sellers and enterprise brands.

Rachel’s insights will help you navigate the challenges of switching 3PLs, avoid costly mistakes, and set your logistics up for success in 2025. Whether you're scaling operations, optimizing your supply chain, or just thinking ahead for the new year, you won’t want to miss this conversation.

Key Takeaways – How to Transition to a New 3PL Without Losing Momentum with Rachel Go

First – Q1 is Prime Time for Switching 3PLs.
The stress test of Q4 exposes weaknesses in your supply chain. Rachel explained why Q1 is the ideal time to evaluate your logistics partners, make a switch, and ensure your systems are ready to handle the rest of the year.

Next – Transparency and Communication are Non-Negotiable.
One of the most common frustrations Rachel hears from brands is unclear invoicing and a lack of communication. If you don’t know exactly what you're being billed for or who to contact when things go wrong, that’s a major red flag. A good 3PL makes pricing easy to understand and keeps you in the loop – sometimes even at the co-founder level, like MyFBAPrep does.

One of the biggest takeaways – Redundancy is Key.
Rachel stressed the importance of creating redundancy in your supply chain – whether that means using multiple 3PLs, mixing FBA and FBM, or running your own warehouse alongside a partner. If one channel goes down, the other can keep you running.

Lastly – Let’s Talk About Messy Prep.
MyFBAPrep’s is willing to handle “ugly prep” – those chaotic shipments with mixed SKUs or last-minute bundles. Many 3PLs shy away from this kind of work, but for MyFBAPrep, it’s part of the job.

So, if you’re feeling the strain of your current logistics setup, or just want to be better prepared for the year ahead, you won’t want to miss this conversation.

To read more visit us at https://www.bellavix.com/selling-on-giants-how-to-transition-to-a-new-3pl-without-losing-momentum-with-rachel-go/ 

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Welcome to this episode of Selling on Giants. Today, we're diving into a critical issue faced by many Amazon vendors – preventing shortages and chargebacks. Our guest is Christopher Khoo, Director of KhooCommerce, an Amazon Vendor Software solution designed to help businesses streamline operations and reduce costly errors when handling purchase orders. With over $1 billion in orders managed, Chris has built a platform that empowers businesses to operate more efficiently, save time, and prevent thousands of dollars in chargebacks each month. In this episode, we'll explore the root causes of shortages and chargebacks and, more importantly, how to prevent them. If you're an Amazon vendor looking to reduce costs and improve efficiency, you won’t want to miss this expert insight from one of the leading authorities in the Vendor Central space.

 Key Takeaways:

In this episode, we tackle one of the most pressing challenges for Amazon vendors: shortages and chargebacks. Chris Khoo shares valuable insights on how to prevent these costly issues, streamline operations, and reduce errors. Here are a few key takeaways from our conversation:

1. Understanding Shortages and Chargebacks: Chris breaks down the root causes of these issues, explaining what they are and how they directly affect your business's profitability.
2. The Importance of Prevention: Rather than focusing on reclaiming funds, Chris emphasizes the importance of addressing the root causes early to prevent shortages and chargebacks from occurring in the first place.
3. Self-Audits and Tracking Metrics: Learn how to conduct a self-audit, where to check for these issues in Vendor Central, and the key metrics vendors should be monitoring to stay ahead.
4. Staying Compliant with Amazon’s Updates: Chris also shares insights on how recent changes in Amazon’s pallet and labeling requirements impact vendors and what actions are necessary to avoid penalties.

Let’s jump into the full interview with Chris Khoo and explore how you can apply these strategies to your own Vendor Central operations.

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In this episode of Selling on Giants: Enhancing Amazon Performance Through Ad Innovation, we’re thrilled to welcome Abe Chomali, CEO of XP Strategy, and a marketing powerhouse with over 30 years of experience. Abe has driven hundreds of millions in sales and has been mastering the Amazon advertising landscape since 2018.

With his extensive expertise, Abe dives deep into actionable strategies to optimize Amazon performance and stay ahead in this hyper-competitive marketplace.

Key Takeaways from the Episode:
✅ Cautious Adoption of New Features: Avoid jumping into Amazon’s latest ad tools too quickly—smart investments reap smarter returns.
✅ Leveraging Streaming TV Ads: Discover how Amazon’s Sponsored TV ads can power your brand’s growth with a forward-thinking approach.
✅ Balancing Innovation with Proven Strategies: Learn how to embrace new tools without losing focus on what works best for long-term success.
✅ Rigorous Software Vetting: Hear Abe’s process for testing and integrating ad software to ensure it aligns with your goals.

🎧 Why E-commerce Professionals Can’t Miss This Episode:
Are you navigating the complexities of Amazon advertising? Abe’s strategies are designed to transform your ad campaigns, making them more efficient and impactful. Whether you're a seasoned Amazon seller or just starting out, this episode will provide the insights you need to elevate your brand and outpace the competition.

Tune in now and take your Amazon performance to the next level! 

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Amazon is training shoppers to buy with AI instead of search — and sellers who don’t adapt may never show up again. In this week’s Selling on Giants – eCommerce News & Updates, Mr. Will breaks down 13 stories shaping how brands win online in Q4 and beyond. It’s fast, sharp, and built for operators who want the signal, not the noise.

Here’s what’s on deck:

• Amazon’s AI Shopping Guides and “Help Me Decide” — two new tools that turn search fatigue into guided shopping. Listings with complete data and reviews now win the recommendation race.
• Agentic Commerce Takes Center Stage — Amazon’s vision for AI-driven shopping where bots guide discovery and close the sale. Your content is now your salesperson.
• Corporate Layoffs and Seller Impact — support friction rises as Amazon leans into automation. Learn how to protect your Account Health before the ticket backlog hits.
• Microsoft Advertisers Migrate to Amazon DSP — a tidal wave of enterprise budgets moves into Amazon’s ad ecosystem. Prepare for tougher competition in programmatic.
• Global Marketplace Opportunity Report — Marketplace Pulse ranks the most sustainable markets. Japan’s loyalty and Germany’s regulation beat raw GMV.
• Amazon and eBay Q3 Earnings — both platforms post double-digit growth powered by AI, ads, and faster fulfillment. Retail media keeps driving the profits.
• Walmart Tightens Review Rules — new FTC-aligned policies and “strikethrough” reviews protect sellers from WFS blame. Transparency is now a performance metric.
• Subscribe & Save Adds Brand-Level Data — finally, sellers can compare retention and lifetime value across brands. Use it to stop discounting where loyalty already exists.
• Walmart’s AI Holiday Strategy — the retailer rolls out agentic systems that forecast, deliver, and even predict fridge breakdowns before they happen.
• Walmart Data Ventures Launches Scintilla — new AI-driven insights turn shopper feedback into actionable playbooks for suppliers.
• American Innovation Index 2025 — Ikea, Amazon, and Saks take top honors for innovation that customers actually feel, not just read about.
• Pinterest’s AI Shopping Assistant — a visual-first experience that translates taste into products. Rich imagery and proper tagging are your ticket to visibility.
• BCG Holiday Spending Report — seventy-nine percent of global shoppers plan to buy during Black Friday and Cyber Monday, but they’re value-driven and using AI to compare deals.

The takeaway: AI isn’t coming for eCommerce — it already runs it. Every listing, review, and keyword trains the model deciding who gets seen.

If you sell on Amazon, Walmart, or Shopify, this eight-minute breakdown is your unfair advantage heading into peak season.

Read the full Selling on Giants Newsletter here: Selling on Giants Newsletter

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In this episode of 𝑆𝑒𝑙𝑙𝑖𝑛𝑔 𝑜𝑛 𝐺𝑖𝑎𝑛𝑡𝑠 with Will Haire, we break down the 𝐩𝐫𝐨𝐬 𝐚𝐧𝐝 𝐜𝐨𝐧𝐬 of each option to help you decide what will drive the best growth for your brand. 

Making the right choice between an in-house team or hiring an agency can be the key to unlocking your Amazon success! 

𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:

𝐈𝐧-𝐇𝐨𝐮𝐬𝐞 𝐓𝐞𝐚𝐦:
🔸Full control & deep brand knowledge 
🔸Quick communication 
🔸BUT, high costs & scalability challenges 

𝐇𝐢𝐫𝐢𝐧𝐠 𝐚𝐧 𝐀𝐠𝐞𝐧𝐜𝐲:
🔹Expertise, cost-effective scaling, & advanced tools 
🔹Focus on core business while they handle the technical side 
🔹BUT, less control & potential communication gaps 

 Whether you’re looking for 𝐜𝐨𝐬𝐭-𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐬𝐜𝐚𝐥𝐢𝐧𝐠  or 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐜𝐨𝐧𝐭𝐫𝐨𝐥, understanding the pros and cons is crucial for maximizing your Amazon growth.

🎧 Tune in to learn how to choose the right team for your brand’s success!

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In this episode of Selling on Giants, John Aspinall, Brand Evangelist at PickFu, shares expert insights on optimizing your Amazon hero images to increase click-through rates (CTR).

Discover the importance of hero images, avoid common design pitfalls, and learn how A/B testing can optimize your listings for better performance.

𝐊𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞:

1️⃣𝐇𝐞𝐫𝐨 𝐈𝐦𝐚𝐠𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞: The main hero image is crucial for driving clicks and conversions.
2️⃣𝐂𝐨𝐦𝐦𝐨𝐧 𝐏𝐢𝐭𝐟𝐚𝐥𝐥𝐬: Avoid overloading images with text or too many elements.
3️⃣ 𝐀/𝐁 𝐓𝐞𝐬𝐭𝐢𝐧𝐠: Use A/B testing to identify the most effective image design.
4️⃣𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲: Leverage visual triggers to engage and persuade potential buyers.

Whether you’re a seasoned seller or new to Amazon, John’s advice is invaluable for improving engagement and driving conversions.

🎧 Tune in now for strategies that will take your Amazon game to the next level! 

#AmazonSellers #eCommerceTips

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𝐌𝐚𝐬𝐭𝐞𝐫 𝐘𝐨𝐮𝐫 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐉𝐨𝐮𝐫𝐧𝐞𝐲! 𝐚𝐧𝐝 L𝐚𝐮𝐧𝐜𝐡, 𝐒𝐜𝐚𝐥𝐞, 𝐒𝐮𝐜𝐜𝐞𝐞𝐝!

Tune into this episode of Selling on Giants as we chat with Oz Merchant, CEO of ecomsellersHQ!

With 25 years of experience, Oz shares his top strategies for launching, scaling, and exiting an eCommerce brand.

Here are four key takeaways:

🔸 Niche Selection: Learn how to select the perfect niche with in-depth market research and competitor analysis.

🔸 Effective Launch Tactics: Discover why high-quality product listings and strong branding are crucial to a successful launch.

🔸 Customer Feedback: See how customer insights can improve products and build lasting loyalty.

🔸 Timing Your Exit: Gain insights into recognizing the right time to exit and maximizing returns.

Whether you're starting out or ready to scale, this episode is filled with actionable insights you can’t miss!

#eCommerceTips 

#SellingOnGiants 

#Amazon

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In this episode of Selling on Giants, we dive deep into Amazon data analytics with Sreenath Reddy, CEO of Intentwise. With over 20 years of experience in digital advertising, Sreenath explains how brands can use Amazon’s wealth of data to optimize their strategies, drive profits, and stay competitive in a rapidly changing marketplace. From evolving data insights to leveraging AI, this episode is full of practical strategies for sellers. Get ready to take your Amazon business to the next level!

Key Takeaways:

1️⃣ Define Key Business Questions for Data
Before diving into Amazon’s data, it’s essential for brands to clearly define what they want to achieve. This means identifying the critical business questions your data should answer, such as tracking profitability or understanding shifts in customer behavior. By narrowing the focus to what truly impacts your growth, brands can cut through the noise and gain actionable insights. This sharp focus is the foundation for making smarter decisions that align with both short-term and long-term business goals.

2️⃣ Leverage Retail and Advertising Data for Full Performance Insights
Amazon provides sellers with two key types of data: advertising and retail. Combining these data sets gives a comprehensive view of product performance. For example, reviewing ad spend alongside inventory levels helps brands optimize their campaigns without running out of stock. This holistic approach allows sellers to adjust their strategies in real-time, ensuring they’re investing in the right areas and improving overall efficiency. Sellers who master this combination will gain a competitive advantage by making decisions based on a full picture of their product’s journey.

3️⃣ Use AI to Analyze Customer Feedback and Market Trends
The growing role of AI in eCommerce cannot be overstated. Sreenath emphasizes the power of AI to analyze unstructured data, such as customer reviews, to reveal deeper insights into purchasing trends and preferences. AI-driven analysis helps brands identify shifts in customer sentiment, uncover new marketing opportunities, and fine-tune product offerings. By leveraging AI, brands can stay ahead of evolving consumer needs and continuously refine their strategies to stay competitive.

Tune in to learn more about how to harness the full power of Amazon data analytics for growth and profitability! 

#AmazonData #AIInMarketing #PPCOptimization #SellingOnGiants #eCommerceGrowth

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Amazon’s Big Deal Days, also known as Prime Day 2.0, gave sellers a powerful chance to tap into early holiday shopping habits. While it may not have the visibility of Prime Day or Black Friday, the event allowed sellers to experiment and drive sales growth before the holiday rush begins. 

Here are the top insights:

Key Takeaways:
1️⃣ Sustained Shopping Mindset: 62% of shoppers made multiple purchases, with an average spend of $135 per household. Top-selling categories included home & garden, apparel, and electronics.
2️⃣ Competitor Activity: Walmart and Target ran competing sales events, making it critical for sellers to differentiate themselves through pricing, bundles, and unique value propositions.
3️⃣ Holiday Prep: The event was a great opportunity for sellers to refine their listings, test strategies, and gather data, setting them up for success during Black Friday and Cyber Monday.

This event wasn’t just about short-term gains—it provided invaluable insights to help sellers maximize future holiday sales. 

Visit https://www.bellavix.com/prime-big-deal-days-2024-highlights-and-key-takeaways-for-brands/  to read more in the report 

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In this episode of Selling on Giants, we chat with David Wachs, founder of Handwrytten, about using handwritten notes to boost customer loyalty and retention. A serial entrepreneur, David has transformed customer engagement by automating personalized notes at scale. His journey includes founding Cellit, a mobile marketing platform, and now, with Handwrytten, he's bringing back the personal touch in eCommerce.

Key Takeaways:

• Handwritten notes create memorable, personalized experiences that boost customer retention and loyalty. They help brands stand out in a crowded eCommerce space.
• Automated systems like Shopify allow businesses to send handwritten notes for key milestones, such as purchases or anniversaries.
• Best practices suggest sending 2-3 notes per year to maintain impact, with notes often leading to higher coupon redemption rates.
• Retaining customers through personalized touches is more cost-effective than acquiring new ones through ads or SEO.
• Avoid mistakes like overly promotional messages, testing with small samples, or generic notes. Genuine gratitude is key.

Tracking the success of handwritten notes can be done through methods like QR codes and A/B testing, with successful campaigns often leading to higher customer engagement and retention.

David's insights offer a valuable strategy for businesses looking to strengthen relationships and stand out in eCommerce.

Like and subscribe to Selling on Giants for more tips on growing your brand!

Read more on https://www.bellavix.com/selling-on-giants-podcast-building-loyalty-and-retention-with-handwritten-notes-with-david-wachs/ 

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In this episode of Selling on Giants, host Will interviews Sebastian Hertz, co-founder of Zignify Global Product Sourcing. Sebastian shares his extensive experience in electrical engineering, industrial automation, and product sourcing, offering valuable insights on optimizing cost and managing supplier relationships in eCommerce. 

Additionally, Sebastian recounts his incredible journey traveling 38,000 kilometers across Asia and Europe on a motorcycle with his wife, Yulia, while raising funds for charity. We discuss the evolution of his Amazon business and how Sebastian's experiences in Asia shaped his approach to sourcing and building eCommerce strategies. Key topics include the importance of negotiation, building strong supplier relationships, and the impact of cost optimization on profitability.

Key Takeaways:

1. Supplier Relationship Management: Building strong, ethical relationships with suppliers is essential. Treat suppliers with respect and offer realistic, long-term incentives. Regular communication and occasional visits help establish trust and ensure quality control.
2. Cost Optimization: Consistently resourcing products and seeking competitive quotes from alternative markets can significantly reduce production costs. Sebastian emphasizes that even small savings per unit can translate into substantial financial gains, especially for large-scale orders.
3. Persistence and Patience: Success in product sourcing requires patience. Whether you are sourcing new products or renegotiating terms with suppliers, it often takes multiple quotations and calls to find the right deal. Persistence and a long-term approach are crucial for effective sourcing and cost savings.

For more insights from Sebastian, visit the Zignify website and connect with Sebastian Herz on LinkedIn.

Thank you for tuning in, and we hope you found this episode insightful and full of actionable strategies to help scale your eCommerce business. Don't forget to leave us a review and let us know how we're doing. Keep scaling!

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 In this episode, John shares invaluable insights into the importance of diversifying advertising strategies for Amazon and eCommerce brands. His deep expertise in navigating paid ads, along with his practical approach to overcoming suspension issues and maximizing ad performance, makes this discussion particularly relevant for any business looking to expand its reach and mitigate risks.
John Horn is the CEO of StubGroup, a leading digital advertising agency recognized as a Premier Google Partner. With a reputation for being in the top 1% of Google Partners globally for performance and customer care, John has built a formidable career in digital marketing.

Key Takeaways from the Podcast:

1. The Importance of Diversification:
   • Beyond Amazon: While Amazon is a powerful platform, relying solely on it can be risky. John emphasizes the need to diversify advertising efforts to reduce dependency on a single platform, opening up additional revenue streams and increasing overall business resilience.
   • Owning Customer Relationships: By expanding beyond Amazon, brands can have greater control over customer relationships, enhancing retention and creating a unique customer experience. This can include offering gift wrapping, coupons, loyalty programs, and more, ultimately increasing customer lifetime value (LTV).
2. Effective Strategies for Diversification:
   • Tactics for Boosting Average Order Value (AOV) and LTV: John suggests practical strategies like upselling, cross-selling, and using subscription models to boost AOV and LTV. He highlights tools like Stay.ai, which can tailor promotions on Shopify websites, as effective ways to personalize customer experiences.
   • Starting with Google Ads: For brands looking to grow beyond Amazon, John recommends starting with Google Shopping campaigns and text ads. He advises beginning with best-selling products and setting clear success metrics to ensure profitability.
3. Common Mistakes to Avoid:
   • Conversion Tracking: One of the most common pitfalls is not having accurate conversion tracking. John stresses the importance of proper tracking to understand what aspects of campaigns are driving the best Return on Ad Spend (ROAS).
   • Performance Max Campaigns: While these campaigns can be powerful, they need to be structured correctly, with a focus on good data and product feed information. John also notes the importance of balancing these campaigns with Google Shopping data to optimize performance.
4. Emerging Trends in Advertising:
   • Social Commerce and Video Marketing: John highlights the growing significance of social commerce on platforms like TikTok, Facebook, and Instagram, as well as the power of video marketing on YouTube. These channels are increasingly important for reaching new audiences and driving conversions.
   • Efficiency in eCommerce: With the increasing difficulty of eCommerce, John advises businesses to operate more leanly, focusing on efficient marketing strategies that maximize margins and reduce costs.

For more insights from John Horn, visit StubGroup website and connect with John on LinkedIn.

Thank you for tuning in, and we hope you found this episode insightful and full of actionable strategies to help scale your eCommerce business. Don't forget to leave us a review and let us know how we're doing. Keep scaling!

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In this episode, David shares his deep knowledge and experience in mastering Shopify, focusing on how businesses can overcome common challenges. His insights emphasize the strategic use of Shopify’s features, the importance of hiring the right experts, and the long-term benefits of developing independent sales channels outside of major marketplaces. David Abraham is the CEO and Founder of Bluesoft Design, a digital marketing agency that specializes in eCommerce solutions.

The Advantage of Shopify Over Other Platforms:

• Managed Platform: Shopify offers a comprehensive and user-friendly solution for e-commerce businesses. It provides robust support, security, and resources, which makes it a standout choice compared to other platforms that require piecing together various components.
• User-Friendly: Shopify simplifies management by allowing full control over the front end of a website while handling backend operations like security and updates, reducing the risk of errors and downtime.

Hiring the Right Expert for Your Online Store:

• Vision and Expertise: It's essential to hire an expert who sees beyond just building a website. A true expert treats the website as a stepping stone for the brand's future, focusing on functionality, scalability, and conversion optimization.
• Comparison to Contractors: Hiring a seasoned expert is like hiring a contractor who brings together a team of specialists to build a strong foundation, rather than a handyman who provides only basic services.

Utilizing Shopify's Hidden Features:

• Built-In Tools: Many Shopify users don't fully leverage its built-in tools, such as the self-fulfilling returns center and abandoned cart checkouts. These features can significantly enhance store performance and customer experience.
• Marketplaces Integration: Shopify’s integration with platforms like TikTok helps streamline processes and overcome approval challenges, making it easier for sellers to expand their reach.

For more insights from David Abraham, visit BluesoftDesign website and connect with David on LinkedIn.

Thank you for tuning in, and we hope you found this episode insightful and full of actionable strategies to help scale your eCommerce business. Don't forget to leave us a review and let us know how we're doing. Keep scaling!

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In this episode, we had the pleasure of speaking with Chad Rubin, a leading expert in eCommerce and dynamic pricing strategies. Chad, who currently leads Profasee's operations, shared his insights on how dynamic pricing can significantly enhance operational efficiency for Amazon sellers. Whether you're a small or large seller, dynamic pricing is a game-changer, offering efficiency gains of 10-15% when properly implemented.

Key Takeaways:

• Efficiency Gains: Dynamic pricing, when executed correctly, can lead to a 10-15% improvement in operational efficiency.
• Optimal Pricing Factors: The strategy considers various inputs such as seasonality, competition, inventory levels, and conversion rates to determine the best pricing at any given time.
• Small Adjustments, Big Impact: Even minor pricing adjustments can lead to significant improvements in efficiency and profitability.

For more insights from Chad Rubin, visit Profasee's website and connect with Chad on LinkedIn.

Thank you for tuning in, and we hope you found this episode insightful and full of actionable strategies to help scale your eCommerce business. Don't forget to leave us a review and let us know how we're doing. Keep scaling!

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Amazon’s turning spreadsheets into strategy with its new Custom Analytics dashboard — and that’s only the start.

In this week’s Selling on Giants News & Updates, Mr. Will breaks down:

• Amazon’s Custom Analytics launch and what metrics actually matter
• The new “Enhance My Listing” AI tool and how to keep your voice human
• Amazon’s and Walmart’s holiday ad playbooks for Q4 domination
• Why “peak season” is now a year-round game
• How AI shopping agents are rewriting retail strategy
• Target’s corporate layoffs and P&G’s smart tariff play
• Walmart’s big swing into sneaker culture with Stadium Goods
• Whether Schema markup really matters for AI visibility
• And Walmart’s WhoKnewVille — the most surreal Black Friday campaign yet

All insight, no fluff.
 You’ll walk away knowing what changed, why it matters, and how to turn the week’s chaos into action.

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In this episode of Selling on Giants, host Will Haire sits down with Liz Downing, Partnership Director at the Ecom Cooperative, to explore the power of networking and community in the eCommerce space. Liz shares insights into how sellers and service providers can leverage Amazon communities and eCommerce networks to drive growth and success.

Key Takeaways:

• The Power of Community: Liz emphasizes the importance of connecting with other sellers and service providers to share knowledge and resources. The Ecom Cooperative acts as a hub, offering sellers free access to valuable content, resources, and events.
• Support for Sellers: The Ecom Cooperative provides sellers with access to webinars, content from partners like BellaVix, and legendary in-person events. Sellers can seek recommendations from the Cooperative for vetted service providers to solve specific challenges, ensuring quick and effective resolutions.
• Service Provider Benefits: The Cooperative also assists service providers by helping them choose partners for co-marketing, expanding their reach, and connecting them with potential clients in the seller community.
• Success Stories: Liz shares examples of how the Ecom Cooperative has successfully connected brands with service providers to overcome challenges such as account suspensions and international expansion.
• Free Membership: Membership in the Ecom Cooperative is entirely free for sellers and brand owners, providing them with access to valuable resources, networking opportunities, and expert advice without any cost.
• Community-Driven Growth: Liz highlights the collaborative nature of the eCommerce industry, where sellers are increasingly open to sharing tips and experiences with each other, fostering a supportive and growth-oriented environment.

Join Liz Downing and Will Haire as they dive into the unique aspects of the Ecom Cooperative and discover how leveraging community networks can propel eCommerce businesses to new heights.

https://theecomcooperative.com/
https://www.bellavix.com/

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In this exciting episode, we talk with Tyler Gregg, the VP of Strategic Initiatives at Ampd. Tyler loves helping brands grow by using Google Ads. He has lots of experience in eCommerce and digital marketing. Before Ampd, Tyler worked at a company where he helped brands grow their sales. Now, he and his team at Ampd use their knowledge to help brands succeed on Amazon and Walmart.

About Tyler Gregg:

Tyler Gregg is a seasoned expert in eCommerce and digital marketing, bringing over eight years of experience in building Google Ad technology. Before joining Ampd, Tyler worked for a management consultancy where he played a pivotal role in helping brands scale their operations and increase their sales. At Ampd, Tyler and his team have dedicated themselves to developing advanced Google Ad tech, which they now apply to assist brands in maximizing their potential on Amazon and Walmart.

Driving External Traffic:

• Tyler explains common misconceptions about driving external traffic to marketplaces and clears up myths.
• He discusses the importance of external traffic for businesses on Amazon and Walmart and why it’s valuable.
• Tyler introduces the concept of attribution in eCommerce marketplaces and explains its importance.

Effective Traffic Sources and Strategies:

• Tyler talks about the best external traffic sources for Amazon and Walmart sellers, giving actionable insights.
• He shares steps that sellers can take to start driving external traffic to their Amazon listings today.
• Tyler explains how Ampd helps businesses track and analyze external traffic with their tools and features.

Optimizing Traffic Campaigns:

• Tyler identifies key metrics to monitor for effective external traffic campaigns, helping listeners measure their performance.
• He offers tips for better ROI, providing strategies to improve return on investment.
• Tyler outlines how to use Google Ads effectively to drive traffic to Amazon or Walmart listings, including how to set up a campaign.

Case Studies and Pitfalls:

• Tyler shares a successful external traffic campaign example, explaining the steps taken to achieve those results.
• He discusses common pitfalls to avoid when setting up external traffic campaigns to help listeners steer clear of mistakes.

Role of Social Media and Influencer Marketing:

• Tyler explains the role of social media platforms in driving external traffic to marketplaces, with strategies for effective use.
• He discusses how to leverage influencer marketing to boost external traffic and the first steps to get started.

Future Trends in eCommerce and Technology:

• Tyler shares insights into future trends shaping the eCommerce industry, especially about external traffic and attribution.
• He discusses the future of Google search and advertising, preparing listeners for upcoming developments.
• Tyler highlights emerging technologies and trends that eCommerce sellers should be aware of and start preparing for.

About Ampd:

• Tyler gives an overview of Ampd and its mission in the eCommerce space, highlighting the company’s goals and values.
• He explains how Ampd differentiates itself from other digital marketing tools and platforms, showcasing its unique features and advantages.
• Tyler details key features of Ampd that eCommerce sellers should be aware of, informing listeners of the platform’s capabilities.

Connect with Tyler Gregg:

• LinkedIn: Tyler Gregg's LinkedIn
• Website: Ampd

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Welcome to "Selling on Giants"! Today, we’re thrilled to have Amazon advertising expert Cristian Ramiceanu with us to help you ace Prime Day on July 16-17. 🛒💥

We discuss bids, budgets, targeting, and strategies to maximize sales during this mega event. Two standout tips: use low-budget Auto Campaigns to capture traffic and Brand Tailored Promotions to re-engage new customers post-Prime Day. 💸🎯

Don't miss our full interview for all the insights you need! Watch now and get ready to boost your Prime Day success. 🎥✨

Follow the link to download a FREE Prime Day Preparation Guide from Manuela Castano and get ready to fuel your business’ growth!  👉https://marketing.bellavix.com/hubfs/Your%20Guide%20to%20Amazon%20Prime%20Day%202024%20Preparation%20%20(2).pdf
👉https://www.bellavix.com/selling-on-giants-podcast-enhance-ad-performance-prime-day-2024-campaign-preparation/ 

Like, follow, and subscribe for more tips and strategies. Happy selling! 🚀

#PrimeDay #SellingOnGiants #Ecommerce #AmazonAdvertising #MarketingTips #SalesBoost

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Navigating Amazon's CRAP Policy & MAP Strategy: Essential Tips for E-commerce Success! 

Understanding CRAP Policy: Products with low margins, high shipping costs, or high return rates can be flagged as unprofitable.
Profitability Metrics: Amazon uses the net PPM standard, and poor MAP policies often contribute to 'crap' designation.
Importance of MAP: Protecting brand value with a robust MAP policy is crucial to maintain price integrity in e-commerce.
Reseller Challenges: Brands with numerous resellers need a strong MAP strategy to avoid falling into Amazon's CRAP category.

Wholesale Branding Tips: 
Balance your profits from brick-and-mortar and online sales, with Amazon being a significant yet challenging channel. 
Avoid MAP policy violations during sales to maintain consistent branding. 
Implement bundling strategies, especially for beauty and supplement brands, to boost margins. 
Use multi-pack offerings on Amazon and single units on your website to increase order value. 
Consider a hybrid strategy with both Seller Central and Vendor Central for better control over pricing and logistics.

Navigating CRAP Policy: 
Ensure competitive buy box presence and timely product sales. 
Reduce shipping costs with SIOC certification for heavy items, benefiting both your budget and the environment. 
Address high return rates by understanding and resolving customer issues. 
Learn from other brands' packaging improvements to enhance profitability and customer satisfaction.

Stay proactive and adaptable, and always seek customer feedback to thrive in the ever-evolving eCommerce landscape!

If you want to learn more visit: https://www.bellavix.com/unpacking-strategies-to-navigate-amazons-crap-policy-and-the-importance-of-map-policy/