Selling Cures – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

Selling Cures

TopHealth Media

Business

Health & Fitness

Education

Frequency: 1 episode/0d. Total Eps: 5

Welcome to "Selling Cures", the show that takes you behind the scenes of some of the most intriguing moments in U.S. healthcare's Marketing, Advertising, and Public Relations. This show is created by TopHealth Media and is fully AI narrated.

Read moreCollapse

Site

RSS

Apple

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇨🇦 Canada - marketing
01/10/2024
#61

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

See all

https://tophealth.care/
6 shares

https://www.linkedin.com/company/tophealth-care/
5 shares

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

See all

RSS feed quality

Good

Score global : 73%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

Recent episodes with titles, durations, and descriptions.

See all

Crisis Management Masterclass: The 1982 Tylenol Poisonings and Johnson & Johnson's Historic Response

Season 1 · Episode 5

Sunday, September 29, 2024 • Duration 07:16

Welcome to another episode of "Selling Cures," where we delve into pivotal moments in US healthcare's marketing, advertising, and public relations. Today, we're unfolding a story that shook the foundation of the healthcare industry and set a precedent for crisis management and corporate responsibility—the Tylenol poisonings of 1982.

How did Johnson and Johnson navigate a nationwide crisis, restore public trust, and establish new standards for safety? We'll explore their rapid decision-making, bold actions, and transparent communication that not only reclaimed their market share but also led to crucial regulatory changes.

This episode uncovers how a tragedy transformed into a case study of corporate ethics and effective crisis management. Stay tuned for this compelling story.

Fun Fact: Tylenol regained its market share within a year after the crisis, thanks to Johnson and Johnson’s swift and transparent crisis management.

Timestamps:
00:00 Podcast on Tylenol poisonings and corporate crisis response.
05:57 Tylenol crisis: tragedy, corporate accountability, safety innovation.
07:04 Returning soon with another fascinating healthcare story.

TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more!

TopHealth LinkedIn - https://www.linkedin.com/company/tophealth-care/

Read moreCollapse

The First Blood Bank: How PR Revolutionized Healthcare in 1937

Season 1 · Episode 4

Sunday, September 29, 2024 • Duration 06:34

Welcome to "Selling Cures," the podcast where we uncover the fascinating stories at the crossroads of healthcare, marketing, advertising, and public relations. In today's episode, we're traveling back to 1937 to explore a groundbreaking moment in medical history: the creation of the first blood bank.

Join us as we delve into how Dr. Bernard Fantas' innovative idea revolutionized modern medicine and how a powerful PR campaign turned the public into willing blood donors. This episode highlights the crucial role of public trust and participation in medical advancements and how effective messaging can transform simple ideas into life-saving practices.

Stay tuned to discover how the first blood bank didn't just change healthcare—it changed society.

Fun Fact: During World War II, national blood donation campaigns modeled after Chicago's success led to millions of units of blood being collected, saving countless lives.

Timestamps:
00:00 Blood donation: safe, impactful, heroic, community service.
05:37 Modern blood banks’ success owes much to PR.

Read moreCollapse

Weight Watchers: The Community-Centered Approach That Changed the Diet Industry

Season 1 · Episode 3

Sunday, September 29, 2024 • Duration 06:53

Welcome to Selling Cures, the podcast that offers a behind-the-scenes look at the intriguing moments in US healthcare's marketing, advertising, and public relations. In today's episode, we're diving into the Weight Watchers revolution.

How did a small support group in a New York apartment, started by housewife Jean Nidetch, transform into a multibillion-dollar company and change the way we think about dieting forever?

Tune in as we explore the emotional and psychological aspects of weight loss, the power of community support, and the brilliant marketing strategies that propelled Weight Watchers to become a national phenomenon. Join us for an inspiring tale of innovation, empowerment, and human connection in the world of wellness. Stay with us!

Fun Fact: The point system revolutionized how people track food intake and is still in use today.

Timestamps:
00:00 Weight Watchers revolution: marketing, advertising, PR insights.
05:16 Weight Watchers' group accountability revolutionized weight loss.

Read moreCollapse

Torches of Freedom: A PR Masterclass in Manipulating Women's Desires and Societal Norms

Season 1 · Episode 2

Sunday, September 29, 2024 • Duration 05:30

Welcome to another episode of "Selling Cures," the podcast that peels back the curtain on the most intriguing moments in U.S. healthcare's marketing, advertising, and public relations. Today we journey back to 1929 to uncover the story behind one of the most revolutionary PR campaigns in history—Edward Bernays' "Torches of Freedom."

Join us as we explore how Bernays, often heralded as the father of public relations, masterfully used psychological manipulation to transform cigarettes into symbols of female empowerment. This tale sheds light on the potent influence of PR, not only in shaping public opinion but also in changing societal norms.

Stay tuned as we delve into the campaign that made smoking "acceptable" for women and examine the far-reaching impact of Bernays' genius, as well as the darker consequences of such persuasive marketing. So sit back, relax, and let's dive into the fascinating intersection of healthcare, marketing, and cultural change.

Fun Fact: Bernays orchestrated a PR stunt during the 1929 New York City Easter parade, having women publicly light up cigarettes, which symbolized defiance of societal norms and gender inequality.

Timestamps:
00:00 Bernays used PR to promote female smoking.
03:56 Bernays' campaign proved PR's powerful influence.

Read moreCollapse

Viagra and the Birth of Modern Pharma Marketing

Season 1 · Episode 1

Sunday, September 29, 2024 • Duration 06:10

Welcome to "Selling Cures," the show brought to you by TopHealth Media, where we delve into the untold stories of US healthcare Marketing, PR, and Advertising. Fully narrated by AI, today's episode takes you on a captivating journey through one of the most groundbreaking and controversial moments in pharmaceutical marketing history — the rise of Viagra and the birth of direct-to-consumer pharmaceutical ads.

In the late 1990s, pharmaceutical advertising was a far cry from today's landscape. For decades, drug companies focused their marketing efforts on doctors, using medical journals, conferences, and physician visits to communicate their message. The prevailing belief was that only doctors could determine the best medications for their patients.

Join us as we explore this pivotal transformation in healthcare marketing, shedding light on how Viagra's marketing revolution reshaped the industry and set new precedents in the world of pharmaceutical advertising.

Timestamps:
00:00 Viagra repurposed and marketed due to unexpected effect.
04:26 Viagra's success revolutionized DTC pharmaceutical advertising industry.

Fun Fact: Viagra's first-year sales exceeded $1 billion, making it one of the fastest-growing drugs in history.

Read moreCollapse

Selling Cures – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Selling Cures – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other1

LinkedIn1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other1

LinkedIn1