• Importance of Product Research:
  • Isabella emphasizes the foundation of successful Amazon selling lies in robust product research and development.
  • The pitfalls of cheap products and the challenges in maintaining margins with high PPC costs are discussed.
• Using AI for Product Development:
  • Isabella outlines the steps to use tools like Smart Scout and ChatGPT for product research.
  • The significance of analyzing customer reviews and sentiments using AI to tailor product features and marketing strategies.
• Approach to Budget Allocation:
  • A balanced approach towards inventory and marketing budget is recommended.
  • Investing in higher ticket products (e.g., $69.99 and above) can lead to better margins and less competition.
• Sourcing and Working with Factories:
  • The challenges in finding reliable factories are addressed, with a recommendation to use brokers for better negotiation and quality assurance.
  • Isabella shares her experience with sourcing agents who provide significant cost benefits over direct communication with suppliers on platforms like Alibaba.
• Product Launch Strategy:
  • The necessity of programs like Vine for early reviews and the importance of a solid PPC strategy.
  • Utilizing external traffic sources such as Google blogs, Join Brands Live, and social listening tools for comprehensive market penetration.
• Creating Effective Listings:
  • The shift from feature-based to experience-based product descriptions to enhance customer engagement and align with Amazon's evolving algorithms.
  • The use of tools like ChatGPT to craft compelling and SEO-optimized product listings based on customer feedback and competitive analysis.
• Pricing and Margin Strategy:
  • Emphasis on higher-priced, differentiated products to maintain profitability amidst rising costs.
  • Detailed approach to calculating cost of goods, shipping, and ensuring a healthy profit margin post all expenses.

Ranking on Amazon. A9 Masterclass part 2 - The Challenge With Ranking Models. 

Make sure you watch this on the Seller Sessions Youtube Channel to add more context to the audio

https://www.youtube.com/watch?v=sclmOx_kpmc

In this episode I will breakdown Feature Vectors and why Power Law Distribution of Queries play a vital role relating to search terms. 

Don't worry if you don't know what these are - 99.9% of Amazon sellers don't. 

Give me 8 mins; and I'll break it down for you!

I'll also cover how the A9 team deals with the majority of Search Queries which are unique and how they handle the most common search terms (based on the literature).  

I'll cover some of the things you need to be aware of with Long-Tail Queries, especially, when it comes marketplaces outside of the US. 

Then… You can think how you can apply this to your own Amazon business.  

Ranking on Amazon - A9 Masterclass.

Here is a quick overview.

Ranking on Amazon - A9 Masterclass Part 1

This is our first Masterclass in understanding the A9 algo, where we dive deep into the three main components of product search and provide real-life examples to help you understand how it all works based on the science papers and directly from A9 team member presentations.

In the first episode of our series, we break down the Query Category Score, Hunger Score, and In-Category Relevance Score, and explain how they are used by Amazon's Search Relevance Team to determine the best results to show when someone executes a search query and how they combine all three.

We provide clear explanations and real-life examples to help you understand how these components work and how you can use this knowledge for your own brand. We also dispel some of the myths surrounding A9 algorithm and provide insights directly from the source.

This episode is 13 minutes, watch to the end as you will hear some really interesting stuff on the "Honeymoon" Period.

On Thursdays with Sharon Even, we invite Christina Passmore from Christina Ink back to talk about how leveraging User Generated Content in your Business can not only help earn buyers' trust but also help grow Brand Awareness and of course Increase Sales!

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Seller Sessions Live is Back!

Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!

This years line up thus far... More to be added

• Danny McMillan 
• Sharon Even 
• Leo Sgovio 
• Adam Heist 
• Jana Krekic 
• Tim Jordan 
• Ben Leonard 
• Ben Webber 
• Matt Altman 
• Erin Graybill
• Kata Phipps
• Cara Sayer

Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK and Ecomcy

Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

Jana Krekic is the founder and CEO of YLT Translations, the largest Amazon-centric localization firm in the space today. An international public speaker, polyglot and a translator herself, Jana has considerable knowledge and experience in e-Commerce and Amazon, which she has - and continues to - leverage on to help 7- to 9-figure businesses expand on a global scale.

She heads around 80 native speakers, who take content and localise it to convert and engage in a seller's target country. Each translator is well-versed in Amazon's dynamic and ever-changing landscape, and can perform the keyword research and write the copy needed to improve conversions and engagement.

The result is a localisation firm that transposes and transcreates content to maximise conversion and engagement. Clients range from medium-sized enterprises ready to take the plunge to global expansion, to eCommerce monoliths seeking to spread their footprint.

Melanie Shabangu-Katsari
Melanie Shabangu is a highly experienced and qualified professional with over 20 years in the field of Global Expansion, Tax Advisory, and Accounting. 

As a Partner at AVASK Accounting & Business Consultants and other successful multi-million-dollar businesses, she has built a thriving global enterprise that supports e-commerce sellers in realizing their full online business potential. 

With her expertise in the e-commerce industry, she not only guarantees clients' tax compliance but also brings innovative growth solutions to drive their businesses forward.

Fe Soutter
After leaving a teaching career in 2008, Fiona Soutter saw the opportunity to establish an online business. The mother of three was drawn to the idea of being a 'digital nomad' - she wanted the flexibility of working anywhere, anytime.

Fiona dedicated her efforts to learning about the world of digital marketing. She founded a consultancy business, spoke at events, and published books. 

However, a car accident in 2014 derailed Fiona's progress, and she had to fight through years of chronic pain and all that came with it to re-establish herself.

In 2020, Fiona launched her e-commerce business. By combining her accumulated skills with a powerful purpose, she developed a brand that resonated with her audience, which resulted in her being able to create a multiple 7-figure business within 18 months. Fiona is now three years into her e-commerce journey and is now close to launching in the EU.

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Seller Sessions Live is Back!

Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!

This years line up thus far... More to be added

• Danny McMillan 
• Sharon Even 
• Leo Sgovio 
• Adam Heist 
• Jana Krekic 
• Tim Jordan 
• Ben Leonard 
• Ben Webber 
• Matt Altman 
• Erin Graybill
• Kata Phipps
• Cara Sayer

Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK and Ecomcy

Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

Adam Heist Makes His Debut As Host

Adam Runquist, also known as "Heist," discovered the Amazon marketplace four years ago while working on the executive team of a leading outdoor products brand. Through his efforts, he was able to take that business from 8 to 9 figures, and he became deeply interested in the power of marketplace channels and physical products brands.

Since then, Adam has started, sold, and invested in multiple Amazon native brands. He is also the host of the YouTube channel "Adam Heist," where he shares his insights and experiences with other Amazon sellers.
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Seller Sessions Live is Back!
Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!
This years line up thus far... More to be added
- [ ] Danny McMillan
- [ ] Sharon Even
- [ ] Leo Sgovio
- [ ] Adam Heist
- [ ] Jana Krekic
- [ ] Tim Jordan
- [ ] Ben Leonard
- [ ] Ben Webber
- [ ] Matt Altman

Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK
Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...

……………………………………………………………………………….

Seller Sessions Live is Back!

Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!

This years line up thus far... More to be added

• Danny McMillan 
• Sharon Even 
• Leo Sgovio 
• Adam Heist 
• Jana Krekic 
• Tim Jordan 
• Ben Leonard 
• Ben Webber 
• Matt Altman 

Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK

Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

……………………………………………………………………………….

Seller Sessions Live is Back!

Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!

This years line up thus far... More to be added

• Danny McMillan 
• Sharon Even 
• Leo Sgovio 
• Adam Heist 
• Jana Krekic 
• Tim Jordan 
• Ben Leonard 
• Ben Webber 
• Matt Altman 

Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK

Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

Amazon PPC Roundtable: with Brian Johnson, Destaney Wishon, Dr Ellis Whitehead and Daniel Fernandez

Today, I am joined by the Brain, the First Lady of Amazon PPC, the Good Doctor and the Young Gun to discuss trends to look out for this year pertaining to Amazon PPC and we take a rear view look on 2022 and what progress we have seen over the last 12 months.  

Brian Johnson is a leading strategist in Amazon Pay-Per-Click Advertising. He has founded several successful ventures in the eCommerce world, including the Amazon PPC Troubleshooting community, PPC Scope ad management software, and Canopy Management advertising agency. He is known for his ability to achieve success as an online seller and help other brands do the same.

Destaney Wishon is the Co-Founder and CMO of BetterAMS, a company that specialises in Amazon Advertising. She has extensive experience in managing ads for well-known brands and has managed advertising initiatives for over 100 brands through BetterAMS.

Dr. Ellis Whitehead is a Data Scientist and Algorithm expert and co founder of Databrill with Danny McMillan. He was one of the architect behind the smart technology used by Jungle Scout, a groundbreaking Amazon software tool. With a PhD in automation and data science, Ellis has a proven track record in solving complex problems through software engineering, mathematics, and data science.

Daniel Fernandez is an entrepreneur and expert in cross-border commerce, copyright, and marketing. He runs an Amazon marketing agency that specialises in PPC. With a global perspective and extensive knowledge of supply-chain logistics, international trade, and product launch strategies, Daniel helps brands successfully get their products into the hands of end-users.

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Seller Sessions Live is Back!

Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!

This years line up thus far... More to be added

• Danny McMillan 
• Sharon Even 
• Leo Sgovio 
• Adam Heist 
• Jana Krekic 
• Tim Jordan 
• Ben Leonard 
• Ben Webber 
• Matt Altman 

Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK

Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

A Deep Dive Into the Technical Workings Of ChatGPT For Amazon Sellers

In this episode Anthony Lee dives deep into the technical workings of ChatGPT and OpenAI. He discusses their use and limitations, and gives practical advice on how to leverage artificial intelligence in your Amazon business.

Anthony Lee is a serial marketer and experimenter. With 8+ years experience in the Amazon space, he's dedicated his energy to helping sellers market their products more efficiently and effectively. From getting more traffic, to earning raving fans, to building repeatable marketing systems, Anthony's lessons help sellers scale their bottom line.

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Seller Sessions Live is Back!

Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!

This years line up thus far... More to be added

Danny McMillan 

Sharon Even 

Leo Sgovio 

Adam Heist 

Jana Krekic 

Tim Jordan 

Ben Leonard 

Ben Webber 

Matt Altman 

Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK

Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

Adam Heist Joins Seller Sessions

We are thrilled to announce that Adam Heist will be joining our team, alongside myself and Sharon Even.

In our upcoming episode, we will sit down with Adam and have a candid conversation about what's in store for the year ahead. We'll also delve into the details of Seller Sessions Live, our highly anticipated conference.

After much hard work and negotiations, we are excited to announce that we have found a new home for Seller Sessions Live. Previously, we held three sold out events at the David Game, but now it's time for a change of scenery. Stay tuned to hear more about the venue and all of the amazing speakers who will be joining us this May. Leo will join also as he will be making his debut and we will be DJing back to back in London following our tag team session on the boat party and the warehouse party at Kevin King's BDSS.

Overall, it's shaping up to be a fantastic year for Seller Sessions, and we can't wait to share all of the exciting developments with you. Make sure to catch our upcoming episode with Adam Heist to stay in the loop on all things Seller Sessions.

Brand Strategy Steps

How to Build an Emotionally Compelling Brand

In this podcast Trevor will lead you through the entire process of defining and developing your brand, from start to finish. This includes: working with you to define the audience for your brand, identifying their problems, then crafting a message that is relevant, memorable and differentiated so that it has an impact on your target customers.

Trevor Bradford has spent the last 30 years in the creative industries, working with some of the UK's largest design companies. A former Board Director and has built and sold his own award winning brand agency.

He has worked on multiple international brands across diverse sectors: Retail, Personal Care & Grooming, Health and Wellbeing, Consumer Healthcare (including Fragrances), Alcoholic Beverages and Food.

Trevor has won multiple DBA Design Effectiveness awards for work on alcohol and food brands over the years.

He is also a 7 figure Amazon seller and mentor in the Titan Network

Contact details:

trevor.bradsford@brandvoice.co.uk

Brandvoice.co.uk

What To Expect on Amazon in 2023 Roundtable

What if you could see the future?

What if you could know exactly what to do, and when to do it?

What if you could be prepared for whatever comes your way?

This show is all about that. It's about knowing the right path to take—and having the tools at hand to get there. Join me as I'm joined by Kevin King, Leo Sgovio, and Mina Elias as we discuss some of the possibilities of what can be expected selling on Amazon in 2023 and some of the of the pitfalls that Amazon sellers can avoid along the way.

Leo Sgovio

Leo is an Amazon seller and innovative entrepreneur with a strong passion for digital marketing and technology.

With over 15 years of experience in the e-commerce space, Leo started his career as an SEO and Pay-Per-Click advertising specialist.

Throughout his career, Leo worked with companies such as Google and Adobe and Headed innovation at Viral Launch in 2018 and 2019.

After exiting one of his brands he founded Convomat, an influencer marketing solution for Amazon Sellers and he continues to launch new products on Amazon.

Leo loves sharing cutting-edge strategies and growth hacks on how to succeed on Amazon.

Mina Elias

Mina is a chemical engineer by trade and an Amazon PPC advertising expert. After working at a corporate 9-5 job for many years, Mina spent every spare moment developing a deep understanding of the "ins and outs" of Amazon PPC advertising. Through experience and trial and error, he developed successful methods and strategies—and in time, grew a highly profitable brand that still exists today.

Determined to help others the same way others helped him, when he first started out, he started sharing all his learnings regarding Amazon pay per click advertising and selling on Amazon, on his own YouTube channel, in Facebook groups and on Podcasts. His knowledge and unique strategies for Amazon PPC appealed to people—so much so that Amazon sellers from across the globe sought his help to manage their Amazon PPC advertising campaigns!

And so with a passion for teaching and helping others succeed like himself, Trivium was born!

Kevin King

Kevin King is one of the most well-known figures in the Amazon community. He's been involved in the industry since 1995, and it's been over 30 years since he last received a pay-check from someone else.

Kevin has traveled to all 7 continents and 90 countries. He was named one of the Top 40 Direct Marketers by Target Marketing magazine, has been featured on Lifestyles of the Rich & Famous and Entertainment Tonight national TV shows as well as the front pages of prestigious newspapers like USA Today and The Wall Street Journal.

He's sold millions of dollars of products on Amazon and has been a recurring guest on over 30 FBA and e-commerce podcasts. He's also a highly sought-after speaker at Amazon conferences worldwide (he's spoken at over 30). He mentors sellers collectively doing over half a billion US dollars per year on Amazon.com in the Freedom Ticket and Helium 10 Elite Masterminds. He also organizes the Billion Dollar Seller Summit.

In this session I am joined by Brandon Young, Liran Hirschkorn and Steve Simonson.

We will take a look back on 2022, as many of you know this year has been a testing year for sellers with margin suppression, the war, rising TACoS to name a few. But like anything, you take the rough with the smooth and it just makes you more resilient, you get better at what you do; as entrepreneurs, it tests the problem solving muscle  - Which for most, has had a very good workout.

We will also discuss what lies ahead, so if you want to hear from three guys who have been around the block then please tune in!

Brandon Young is an 8-figure Amazon seller, active course instructor, and YouTuber. On his YouTube channel, he shares the latest information about the private label business model, Amazon's ever-changing Terms of Service, and the world trends he sees that will affect sellers. He also sells courses on his Seller Systems platform for beginners, sellers who have specific issues they want to work on, and those looking to start or completely revamp their Amazon FBA business. His unique strategies for private label include data-based keyword and product research strategies as well as using social media and chat bots to drive traffic.

Brandon Young has been in the ecommerce industry since 2013 when he started selling on Amazon FBA. He has seen many changes in this industry over the years and plans to continue sharing his best tips with other sellers so they can increase their profits and grow their businesses.

Liran Hirschkorn is a serial entrepreneur and e-commerce expert. After growing and selling an Internet life insurance agency in 2014, Liran decided to get involved in e-commerce and selling on Amazon.

He started several eCommerce brands that have sold millions of dollars on Amazon since. Today he is widely followed as a thought leader and speaker on marketing and selling on Amazon, and he is CEO of Incrementum Digital — an Amazon Focused Marketing Agency.

He lives in Long Island, New York with his wife and daughter.

Steve Simonson is a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades.

Along the way Steve's companies have been publicly recognized with three consecutive years on the Inc. 500 list, multiple listings on the Internet Retailer Top 500, Washington State Fastest Growing Business as well as a number of other company accolades. Steve was also a finalist in the Ernst and Young Entrepreneur of the Year Award.

Steve brings his deep expertise as a leader and operator at many companies which he has taken to from start-up to exit.

What does Steve do today?

His company operations today are managed through his holding company: SYMOGLOBAL.com and his FREE entrepreneurial support site and podcast platform: www.awesomers.com

Jamie Graham has been a private label seller since 2015. Jamie and his wife run a fast-growing beauty brand and sell on Amazon UK, Europe and USA. The live in Brighton where they work out of their home office in their garden. They have a team mixed team of local and remote staff. Their current revenue is over £6m a year.

On this episode I talk to Jamie about everything he has learned building his team over the years, from first hires to make when you're a new seller to pros and cons of local staff or remote team members. We touch on whether to hire in house or use a PPC agency instead, as well as useful positions to hire for (and when).

Key Points

• First hires to make when have good cashflow 

• Pros and cons of local staff and remote team members

• Whether to hire in house best to use a PPC agency or hire in house

• Useful positions to hire for (and not)

• When to hire full timers and when to hire part timers

You can follow Jamie on twitter https://twitter.com/jamiemogul

If you live near Brighton (UK) you can check out Jamie's monthly meetup for Amazon sellers here https://www.meetup.com/amz-leaders-brighton-monthly-networking-for-amazon-sellers/

• Don't sell yourself out of profit.
• Utilize the boost in traffic for aged inventory.

• Coupons: Confirm approval. 
• PEDs: Check statuses often.
• You NEED a discount of some kind.  

• Budgets over Bids.
• Check early and often.

• Trust what you know works.
• Risky time to test.
• Look at BA Ranks since Prime Day was announced.

• Set up a Review Automator that is Amazon TOS compliant.
• Be ready for returns.
• Message Templates for Efficiency.

Sharon Even is back with a raw, poignant episode of Thursday's With Sharon.

In this episode, Sharon speaks about the dangers of social media and reminds us that even celebrities deal with their own struggles. She also discusses her own struggle with mental health, and the importance of remembering that what we see in someone else's life isn't necessarily reality.

After a famous celebrity who Sharon has followed for years, ended their life a few days ago, Sharon felt it is important to use her voice to speak about our life struggles and to remind us all that the grass isn't greener on the other side—it's where you water it.

Sourcing From Mexico - Update Going Into 2023

Tim Jordan returns and we follow up on a show we did for alternative sourcing solutions outside of China. Today, we dive in on Mexico with some updates and benefits as an alternative option and the capacity to scale (not just handmade goods as some may think).

E-commerce seller since 2015. Tim has developed some of the best outside-the-box training and growth strategies for Amazon sellers. He has also worked as a business development consultant for just over 25 e-commerce service providers. Tim is also cofounder and Chief strategy officer at Carbon6.

On Thursdays with Sharon, Sharon Even talks about Amazon newest update on Search page - Review Ratings now showing in Search.

When and how could this impact your sales / ctr if at all? Sharon gives examples of the positive and negative outcomes you may see from this update which may have gone unnoticed for some.

Leaf nodes as essentially the category browse nodes seen by Seller Central reps. However, when the seller puts in the category the Leaf Node is not always created.You can get multiple Leaf Nodes and category scoring is applied. So it is vital to have activated Leaf Nodes for maximum search visibility.

Today's discussion on how you can optimise for this.

Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business.

He specialises in generating high conversions through listing optimisation, building teams both internally and internationally, along with outside-the-box thinking for product creation and working within the Amazon system.

In today's Podcast Sharon Even explains why it is so important to visualize what your main image will look like when already in the product research phase.

Matt has been selling on Amazon for the last 12 years and has operated in just about every category over that time.

In the last 4-5 years he has mainly operated in the supplements space. For many years give-a-ways was the go to but then ToS changes came and limited opportunity to make money anymore on launches.

Today we discuss how he has launched 70 products in the last 6 months.

Today I sit down with Chelsea Cohen to chat about True Unit Economics, which sellers can often over look when having so much to do as an Amazon seller on the platform. Looking at numbers on a per SKU basis, per shipment and month over month is vital in the current climate... And on going.

Chelsea is an Amazon inventory management expert and the co-founder & CEO of SoStocked.com, an Amazon inventory management software. Chelsea's also an Amazon seller, speaker & consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, 7-Figure Sellers Summit, Seller Events & the Prosper Show & Amazing Summit stages, among others.

Sharon shares her take on the shifts in buying decisions due to the current recession, how this could impact your business, and what you can do (or at least try to do) to stay afloat.

A former Medical Doctor and a Rescue Diver with a calling to serve. He spent a number of years designing, engineering, and manufacturing products for the consumer goods industry out of China.

He has started 5 Amazon brands and has accumulated a number of failures and achievements he's willing to share in order to help others be successful on the platform. He is currently an 7-Figure seller (soon to be 8 figures) and manages other brands with his full-management agency.

Welcome back to Seller Sessions! If you haven't listened to episodes 1 to 3 of The Art of War on Amazon, make sure to check those out, as they provide essential context for this final installment.

In this episode, we're diving deep into the psychology of black hat sellers via the framework of the Dark Triad and how it manifests in the competitive world of Amazon.

These traits are distinct yet interrelated, often leading to social malevolence. Common themes include emotional coldness, duplicity, and aggression.

Narcissism is characterized by grandiosity, a need for admiration, and a lack of empathy.

• Grandiosity and Entitlement: Narcissistic sellers might feel they deserve to dominate the market and believe they are superior to their competitors.
• Lack of Empathy: They may not care about the harm they cause to other sellers or the unfairness of their tactics, focusing solely on their own success.

Named after Niccolò Machiavelli, this trait involves cunning strategies and manipulative behavior.

• Manipulation and Deceit: These sellers use cunning strategies to deceive and sabotage competitors, including fake reviews and false reporting.
• Strategic Planning: They meticulously plan their attacks, exploiting loopholes and weaknesses in Amazon's system.

Psychopathy, or antisocial personality disorder, involves a lack of guilt or remorse for harming others.

• Lack of Remorse: Psychopathic sellers may employ ruthless tactics without any moral boundaries.
• Impulsivity and Thrill-Seeking: They enjoy the thrill of outsmarting competitors and the power that comes from disrupting other businesses.

• Common Tactics
• Defending Against Black Hat Sellers
• Knowing Your Enemy
• The Only Way to Beat Them
• Strategic Positioning
• Countering Black Hat Attacks in Q4

As the great Sun Tzu said, "In the midst of chaos, there is also opportunity."

Understanding these traits and their implications can help you develop strategies to protect your business and navigate the competitive landscape on Amazon more effectively.

Today I sit down with Anthony Lee and we go in depth on how purchasing decisons are made by consumers. From the ape brain, to squirral, how processing emotion and logic is integrated and not a follow on process.

Everyone knows how to optimise a listing, but do you incorporate how these decsions are made to improve conversions?

That's the conversation for today.

Ben Webber is back and we discuss how he saved 200k a year on logistics and speeding up his load in times at Amazon.

Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business. He specialises in generating high conversions through listing optimisation, building teams both internally and internationally, along with outside-the-box thinking for product creation and working within the Amazon system.

Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business.

He specialises in generating high conversions through listing optimisation, building teams both internally and internationally, along with outside-the-box thinking for product creation and working within the Amazon system.

On Thursdays with Sharon Even, Sharon digs into the Pro's and Con's of the Amazon Prime Reviewer Program, the Cost of the program, and even shares examples of how many reviews were received for herself or her clients compared to how many units were claimed as Vine Orders.

Do all products make sense to enroll in Vine?

Sharon also shares a story from her experience with a product that is an excellent example of what NOT to enroll in the program.

Note: Vine Program in the USA currently has 50% until October 30th 2022

Gracey is an influencer who has helped Amazon Sellers and Brand generate over 7 Figures in Sales through promoting their products on Tiktok through her account DealCheats with had over 971k followers! She is also an Amazon Live.

Today I am joined by John Cavendish to chat about some key things to remember with dealing with Seller Support. For most, Q4 is an important time for Amazon Sellers.

John Cavendish is the CEO & Founder of Seller Candy. Through his ecommerce journey, John owned and operated multiple 7-figure brands on Amazon, leading him to start a full-service Amazon agency. While running this agency, he quickly realized that there was a gap in the market, and pivoted the business into what is now known as "Seller Candy". Seller Candy acts as the technical arm of your Amazon business, bridging the gap between you and Seller Support. No more templated responses, complicated POAs or being bounced between departments - they deal with all of that and free up your time and energy to focus on growth.

The 132nd Canton Fair is now Live - Online. In today's podcast, Sharon Even does an in-depth Tutorial on navigation around the 132nd Canton Fairs Website. The 132nd Online Canton Fair Website will be live until March 2023 - you will have access to all exhibitors, products, and exhibitors information and contact information however from October 24th the Live streaming option and the scheduling of a meeting with the exhibitors option will be closed. If you are listening to this on the podcast it is recommended you find the tutorial video on the seller sessions youtube channel. 132nd Canton Fair Website Link:

https://www.cantonfair.org.cn/

Happy Sourcing!

Steve Simonson joins me today,  to chat about the current climate and the impact on sellers. Patterns often repeat themselves, focussing on PNL per product and dialling in on the products with a strong profit profile. With consumer uncertainty, we need to focus on "not being" over leveraged, turning trash into cash and being lean on inventory. Rigouse economic scrutiny is a must and budgeting by justifying and approving all expenses for each accounting period, rather than basing it on your past spending.

Protecting Yourself From Blackhat in Q4 with Howard Thai

Howard and I chat about the 5 most common blackhat tactics and how to counter and deal with them.

Howard Thai is a former top 50 Seller on all of Amazon, and his origin story as a Seller is an epoch itself. Between selling thousands of units of hoverboards daily and battling with Apple Inc. on Amazon, the story of his humble beginnings is a story too long to tell. But this is all you need to know about Howard…

Signalytics.ai

Elitesellersociety.com

https://howardthai.com/

In this episode of AD TALKS, Melissa dives deep into the critical topic of budget allocation for Amazon PPC. The discussion centers around how to effectively distribute a limited advertising budget to maximize return on investment while navigating the complexities of various ad types and seasonal trends.

• Increasing sales
• Enhancing brand awareness
• Launching new products

The core idea is to create a structured, data-driven approach to budget allocation that aligns with company goals and adapts to market conditions.

One major pitfall is the temptation to try too many things at once, leading to a fragmented strategy with too many targets on a small budget.

Set clear, specific goals for what you want to achieve with your advertising budget.

Use past performance data to inform your budget allocation decisions.

Divide your budget into segments based on goals, product lines, or other relevant criteria.

Develop a keyword strategy that targets the most relevant and high-performing keywords.

Adjust your budget allocation to account for seasonal trends and peak periods.

Monitor your competitors' strategies and adjust your approach accordingly.

Regularly review and optimize your campaigns to ensure maximum efficiency.

Use automation tools to manage and scale your campaigns more effectively.

Keep track of your campaign performance and make data-driven adjustments as needed.

An effective Amazon Advertising budget allocation strategy requires a balance of data-driven decisions, continuous monitoring, and flexibility to adapt to changing market conditions. By defining clear goals, analyzing past performance, and regularly optimizing your campaigns, you can maximize your advertising ROI and achieve your business objectives.

Why Ranking Premium Priced Products Is A Misnomer

Today I breakdown Premium Priced Products and why most of the time they fail to get, or maintain the top three keyword placements.

This is one of the most common issues sellers face when speaking to them. 

They ask me either in person or online. "Why is my product is not converting" 

I ask them, to do a search with their main keywords and 9 times out of 10, their product is priced higher than the average price of the page and / or the top three positions. Normally 50% or more...

So we broke down some of the key data points to explore this.

Youtube Version: https://www.youtube.com/watch?v=MS8amvL1Cz8

In today's podcast, Sharon Even Speaks with Refael Elbaz, Founder of Unicargo to chat about the current Q4 2022 Shipping and Logistics Updates.

Shipping prices are down, back to pre covid rates - but what are Shipping Carriers trying to do to fight these low spot rates? What Can We Expect this Q4 and how can we plan in advance for the Chinese New Year? We discuss all of this and more in this podcast.

About Refael: Refael Elbaz is the founder of Unicargo, a modern freight forwarding company that focuses on creating advanced solutions for e-commerce companies and entrepreneurs.

Unicargo is leveraging technology to consolidate all the data points of international shipping, thus creating services and tools for E-commerce businesses enabling them to make intelligent, data-driven supply chain decisions.

Refael is an e-commerce logistics advisor to the Israeli export institute and a public speaker in Amazon, international logistics, and supply chain conventions.

Today I will be talking about where we are going next with Seller Sessions and what is in store for 2023.  I spent most of 2022 on tour covering the UK, EU, US and Australia. Now I am back home for the next 6-8 months. We are closing in on 1000 episodes and it is important to keep things fresh and I want to keep all our listeners in the loop of what to expect and thank them for their loyalty over the last 5 years.