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We uncover the pivotal role of AI in changing the landscape for startups, with Franco sharing his insights on leveraging technology to scale businesses. Together, we explore the challenges and opportunities in e-commerce, uncovering strategies to tackle abandoned checkouts and personalized customer engagement.

In this episode, Jordan West with guest Franco Bonifaz explores the fascinating world of AI in marketing and its impact on revenue generation for brands. Franco shares insights into developing AI chatbots, utilizing SMS messaging, and the use of high average order value (AOV) products in e-commerce. The conversation also delves into the legalities of SMS messaging, the future of professional photography in the age of AI, and the potential impact of AI technology on the landscape of startups.

Listen and learn in this episode!

Key takeaways from this episode:

• The effectiveness and reliability of GPT models like Chat GPT for understanding context and engaging with customers in e-commerce.
• The potential impact of voice agents such as 4o Mini and 4o on revenue generation and the use of AI voice cloning for communication with customers.
• The significance of email management and calendar use with products like Superhuman, recommended by the hosts for e-commerce businesses.
• The value of AI chatbots like Phantom for recovering abandoned carts and addressing product uncertainty or price are prominent reasons for cart abandonment.
• The factors affecting abandoned checkouts, including the significance of SMS messaging and the legalities associated with obtaining consent for messaging.
• The potential of AI is to fill the gap in providing personalized and technical sales experiences efficiently and at scale in e-commerce.
• The impact of AI on professional photography and the evolving landscape of business and funding with the advent of AI technology.
• The development of software products to improve e-commerce performance, with a focus on creating AI agents and leveraging technology to support business growth while keeping overheads low.

Today’s Guest: 

Franco Bonifaz, he is connected to the AI and e-commerce industry, leveraging his expertise in developing a software product called Phantom.ai, an AI chatbot designed to assist Shopify store owners in recovering abandoned carts. With a background in photography and marketing, Franco's transition to owning a software company showcases his diverse skill set and strategic insight into e-commerce and AI technology. 

Recommended Tools/Platform:

PHNTM AI: https://phntmai.com/ 

Superhuman AI: https://superhuman.com/ 

Chatgpt: https://openai.com/index/chatgpt/ 

Riverside: https://riverside.fm/transcription 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

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Uncover the true power of cutting-edge data solutions and AI-driven insights as David delves into Polar Analytics' revolutionary plug-and-play data stack. Gain invaluable knowledge about creating a reliable source of truth for data activation, enabling you to make impactful decisions and drive revenue with ease.

In this episode, Jordan West with David Dokes, co-founder of Polar Analytics and former growth expert at Turo. The conversation covers a range of topics, from the significance of having a reliable source of truth for data to the evolving landscape of marketing messages and data enrichment. They unpack the secrets to scaling and navigating the complex world of ecommerce, discussing KPIs, leadership, AI, and the art of making better decisions. Tune in to gain valuable insights on achieving ecommerce success in today's dynamic market.

Listen and learn in this episode!

Key takeaways from this episode:

• The importance of anticipating business fluctuations, as David Dokes shares his team's experience with higher-than-expected activity in August despite initially anticipating slow business.
• The current business climate is survival of the fittest, where those who understand the market thrive, and smaller agencies may struggle.
• The significance of raising funds, not focusing on competing solutions, and learning from past experiences in e-commerce growth.
• The challenges of B-to-B and B-to-C email marketing, regulation, and the motivations behind privacy initiatives.
• The necessity of detailed analytics for a digital company generating $10,000,000 in revenue, emphasizing the importance of a reliable source of truth for data.
• The increasing availability of conversion API connectors on the market and the trend of software cycles, discussing specialized point solutions and the need for a more holistic approach in software platforms.
• The challenges of data overload and the importance of a reliable source of truth for making good decisions, along with the three-step process of Polar Analytics for data activation and growth.

Today’s Guest: 

David Dokes, he co-founder of Polar Analytics and a seasoned expert in ecommerce growth and data optimization. With a background in working on growth at Turo, known as the "Airbnb for cars," David brings a wealth of experience in scaling companies and understanding the challenges of combining product-centric and growth-centric approaches in the ecommerce space. As the co-founder of Polar Analytics, David has a deep understanding of the importance of a reliable source of truth for data and the need for data activation and decision-making in ecommerce brands.

Recommended Tools/Platform:

Partcl: https://www.particl.com/

Salesforce: https://www.salesforce.com/ap/ 

Triplewhale: https://www.triplewhale.com/ 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

The importance of human connections and personalized interactions in influencer marketing is underscored, highlighting the need for fair compensation for creators and the value of simplifying and streamlining influencer marketing processes.

In this episode, Jordan West with Danil, CEO and co-founder of Insense Pro, to dive deep into the world of influencer marketing, affiliate marketing, and creating authentic relationships with influencers. Together, they explore the importance of building genuine connections with influencers and discuss the future of social commerce, including the impact of live shopping and the potential of Meta shops.

Listen and learn in this episode!

Key takeaways from this episode:

• Focus on building authentic relationships with influencers rather than one-off transactions. The emphasis is on constant deposits and treating influencers as human beings, not merely transactional partners.
• Utilize a combination of small compensation and affiliate deals to motivate creators to produce content for platforms like TikTok shop. The approach is particularly successful with vetted creators due to the limited number in the network.
• Incense aims to simplify manual and operational tasks in influencer marketing, such as copyrights and payments, through its platform. It offers a vetting process for creators, higher opt-in rates, and supports multiplatform campaigns for scalability.
• The team is the "secret sauce for the scale" according to Danil. Organizations should evaluate team members based on skill set, result orientation, and productivity. Leaders should engage in self-evaluation, seek external feedback, and conduct open conversations with the executive team.

Today’s Guest: 

Danil Saliuk, the CEO and co-founder of Insense Pro, a creator commerce marketplace based in New York. He is an expert in influencer marketing, social commerce, and scaling influencer programs to drive performance sales. Throughout the episode, he shares insights into the evolution of influencer marketing, the impact of micro-influencers on driving sales, and the future of social commerce, including the emergence of live shopping and the potential of Meta shops.

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

Understand your contribution margin, focus on profitability, and leverage your existing customer base. Oh, and never underestimate the power of a structured test. You never know what will skyrocket your business to the next level!

In this episode, Jordan West and Jordan Salvit, CEO and Founder of Salvit Advisors,  shared how building a churn management system from scratch was a game-changer. Analyzing data is the key. He dropped some serious knowledge bombs on leveraging playbooks and identifying key opportunities for business growth. He also left a piece of advice:  Read the numbers, make strategic changes, and be kind to yourself in the process.

Listen and learn in this episode!

Key takeaways from this episode:

• The importance of leveraging a playbook to help founders focus on key opportunities.
• Identifying the 1-3 priorities that will have a significant impact on business growth.
• Analyzing business data to identify priorities, such as understanding customer CPAs and the effects of product name changes.
• Tracking churn and cancellation rates after each charge to predict future revenue.
• The secret to scaling is getting rid of the noise and focusing on the most important tasks.
• Eliminating 80% of current tasks to reach a 10x level of success.
• Taking action and identifying specific areas for improvement.
• Importance of having an advisor or mentor in life.
• Focusing on repurchase rates, engagement rates, and leveraging existing customer base and products for profitability and scalability.

Recommended App/Tool:

Train Heroic: https://www.trainheroic.com/

Recommended Podcast/Audiobook:

10x is easier than 2x: https://www.amazon.com/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X

The 7 Habits of Highly Effective People: https://www.franklincovey.com/the-7-habits/

Today’s Guest:

Jordan Salvit, CEO and Founder of Salvit Advisors embarked on a journey of self-discovery after selling a successful business. Unsure of his next move, he ventured into consulting for brands, using his expertise in helping founders leverage a playbook to focus on key opportunities that will have a significant impact on their business growth. With his extensive background in computer science and analytics, he specializes in developing churn management systems and analyzing business data to identify priorities for exponential growth. 

Connect and learn more about Jordan and Salvit Advisors:

Website: https://www.salvit.com/

LinkedIn: https://www.linkedin.com/in/salvit/

X: https://twitter.com/jordansalvit

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The need to think beyond traditional advertising strategies. Uncover the power of PR, news, and storytelling in gaining visibility and leveraging others' influence. Learn how to harness creativity and unique selling points to capture the attention and loyalty of your target customers.

In this episode, Jordan West and Phil Masiello, founder of CrunchGrowth share insights on leveraging PR, the importance of telling the truth, and the creative strategies to target customers. Get ready for an engaging conversation packed with actionable tips and behind-the-scenes stories. Additionally, they discuss the power of advertising platforms like Google ads and Amazon ads, the role of AI in generating content and ideas, and the future challenges of shipping costs. 

Listen and learn in this episode!

Key takeaways from this episode:

• Creativity as a key driver for brand success
• The importance of understanding the brand and its target audience
• The role of social media in promoting the brand and attracting customers
• Acknowledgment that social media may not lead to immediate sales but can influence decision-making
• Importance of thinking beyond advertising to scale a business
• Starting locally and using someone else's influence to expand
• Importance of using various advertising platforms like Google ads, Google shopping ads, and Amazon ads to establish a strong foundation for a product company.
• E-commerce is growing at an accelerated pace, but a potential problem in the future is rising shipping costs.
• Raising prices is not a viable solution to address the problem.
• Utilizing PR and leveraging others' influence to expand reach and gain attention.
• Focusing on unique selling points, always telling the truth, and creatively targeting customers.

Recommended App/Tool:

Jasper AI: https://www.jasper.ai/

Recommended Podcast/Audiobook:

Sally Hogshead: https://www.amazon.com/Fascinate-Revised-Updated-Impossible-Resist/dp/0062206486

Today’s Guest:

Phil Masiello, the founder and CEO of Crunchgrowth Revenue Acceleration Agency, has a long history of success in the business world. With experience in E-commerce, mobile application marketing, Amazon Seller marketing and more, Mr. Masiello has been a leader in disruptive business models since his first startup at the age of 25. 

Connect and learn more about Phil and CrunchGrowth: 

Website: https://www.crunchgrowth.com/ https://philmasiello.com/

LinkedIn: https://www.linkedin.com/in/phil-masiello/

X: https://twitter.com/CrunchGrowth

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In this episode, Jordan West is joined by Jacob Elbaum, co-founder of Shivook, as they dive deep into the world of e-commerce strategies and tactics. They discuss the importance of focusing on optimizing the checkout process and post-purchase upsells that can be applied on your business. They explored tactical ways to drive immediate revenue instead of relying solely on CRO. It's all about that monetization mindset! 

Listen and learn in this episode!

Key takeaways from this episode:

• Benefits of digital products for profit and customer satisfaction
• Evaluation of the checkout and post-purchase experience
• Consideration of the thank you page and general factors
• Assessing the brand's current average order value (AOV) and ways to increase it
• Subscriptions, bundles, and Shopify Plus as impact factors
• Enjoyment of building things and having meaningful conversations
• Focus on AOV optimization as a quick way to achieve results
• Importance of testing and creativity in determining the best upsells
• Reversing the process by starting at the bottom (post-purchase) and adding offers
• Increasing average order value, customer lifetime value, and profit

Recommended App/Tool:

11ElevenLabs: https://elevenlabs.io/

ReConvert: https://www.reconvert.io/

Convert: https://www.convert.com/

Rebuy: https://www.rebuyengine.com/

Candy Rack: https://apps.shopify.com/candyrack

Shoplift: https://www.shoplift.ai/

AppSumo: https://appsumo.com/

Recommended Podcast/Audiobook:

Alex Hormozi: https://www.audible.com/pd/100M-Offers-Audiobook/B09BK57L5W

Gary Vee: https://www.audible.com/author/Gary-Vaynerchuk/B001JP7NBE

Today’s Guest:
Jacob Elbaum, co-founder of Shivook, an expert in cloud conversion rate optimization. Jacob emphasizes that AB testing is more for learning and improving conversion rates, a process that takes time and patience. However, he understands the impatience of clients looking for immediate results, which led him to explore innovative ways to drive revenue quickly. Jacob has a performance hacker mindset, focusing on monetization and making money.

Connect and learn more about Jacob and Shivook here: 

Website: https://www.shivook.com/

LinkedIn: https://www.linkedin.com/in/jacobelbaum/

X: https://twitter.com/elbaum_jacob

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With examples ranging from his own collaboration with influential figures to the impact of Joe Rogan's endorsement, Mark highlights how these strategic partnerships can lead to exponential growth. Curious about where the next opportunities for leverage lie? Mark provides thought-provoking insights that will transform your approach to scaling your brand.

In this episode, Jordan West and Mark Ritz, co-founder and CEO of Carnivore Snax delve into the strategy of being different and engaging with customers in the ever-evolving e-commerce space. From implementing email marketing to innovative advertising techniques, Mark shares valuable insights that will help you captivate your target audience and create a loyal customer base.

Listen and learn in this episode!

Key takeaways from this episode:

• The importance of having a certain person or thing present in a strategy
• Focus on product quality and full control over manufacturing and supply chain
• Being obsessed with maintaining high standards
• Being different as a company in terms of engagement in the e-commerce space
• Implementation of email marketing, advertising, and other strategies
• The ability to send direct messages on Instagram
• The value of warm introductions and getting responses to direct messages
• The strategy of launching new products monthly, making them limited edition
• Engaging platform with exclusive access and benefits for members

Recommended App/Tool:

Inveterate: https://www.inveterate.com/

Recommended Podcast:

Joe Rogan: https://www.joerogan.com/

Taylor Holiday: https://open.spotify.com/episode/4Sa9tlWmT3n9C2K8hN6Us4

Today’s Guest:

Mark Ritz, co-founder and CEO at Carnivore Snax, with a background of 7 years in the e-comm space, Mark has always been passionate about this field. Prior to his venture in e-commerce, he spent 12 years working for Costco Wholesale, where he developed a deep appreciation for the membership model and company culture. This experience greatly influenced how Carnivore Snax operates today. Mark has also held the position of Director of E-commerce for a couple of companies, specializing in email marketing. His desire to run his own business led him to join forces with a co-founder who presented an innovative product idea. After trying the product, Mark was convinced and together, they decided to launch and expand the company.

Connect and learn more about Mark and Carnivore Snax here: 

Website: https://carnivoresnax.com/

LinkedIn: https://www.linkedin.com/in/mark-ritz-0b73b0124/

X: https://twitter.com/ritzfit

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

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Drop shipping doesn't have to be a dirty word! Control your brand experience, choose reliable suppliers, and prioritize product quality. You can redefine drop shipping and build a successful e-commerce business. 

In this episode, Jordan West and Izzy Rosensweig, Portless emphasize the crucial role that quality plays in building a brand. Drawing from Izzy’s personal experience growing up during the transition from the 1980s, he highlights the importance of staying ahead of the curve or going niche to avoid being left behind. They delve into the illogicality of using a 1980 supply chain for a digital business, questioning the need for physical products on shelves, and advocating for efficient transportation methods that bring products closer to customers.

Listen and learn in this episode!

Key takeaways from this episode:

• Importance of brand quality and the need to adapt supply chains for digital businesses
• Benefits of shipping directly to end customers and the advantage of cost-effective warehousing
• Adapting and evolving manufacturing processes for future potential
• Focus on consumer satisfaction and the importance of great quality products and pricing
• Linear scalability ensures no stop-and-go or cash flow problems during growth.
• Understanding data includes focusing on marketing attribution to accurately track ad performance and avoid wasting money.
• Being agile with inventory and accessing markets with cheaper CPMs and CPCs provides an advantage in the DTC game.

Recommended App:

Triple Whale: https://www.triplewhale.com/

Fondue: https://www.getfondue.com/

Recommended Podcast:

Lex Fridman: https://lexfridman.com/podcast

My First Million: https://www.mfmpod.com/episodes/

Today’s Guest:

Izzy Rosenzweig, CEO of Portless, a veteran of the DTC industry for over 10 years, launch his first DTC company, Browze, in 2012. Browze, specializing in home and kitchen products, successfully delivered over 2.5 million packages worldwide. After opening his own China-based fulfillment center to improve customer experience, Izzy recognized an opportunity to assist other DTC brands with direct shipping to their customers, leading to the birth of Portless. With Portless, Izzy aims to revolutionize the industry by massively improving DTC's cash flow and profit margins through direct fulfillment.

Connect and learn more about Izzy and Portless here: 

Website: https://www.portless.com/

LinkedIn: https://www.linkedin.com/in/izzy-rosenzweig-13653846/

X: https://twitter.com/IzzyRosenzweig

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a text

Traditional discounts and coupon codes can be problematic for brands. Enter cashback offers, a game-changer for e-commerce. This new system allows shoppers to make full-price purchases and then claim a discount afterward, either in cash or store credit. Brands can discount more aggressively and still be profitable, while shoppers who choose store credit show they are not solely driven by price. This strategy adds margin and leads to a more frequent and profitable first purchase.

In this episode, Jordan West and Oren Charnoff, from Fondue uncover a new trend in cashback offers for shoppers and how it can be more profitable for retailers compared to traditional discounts. 

Listen and learn in this episode!

Key takeaways from this episode:

• Pop-ups now offer cashback instead of just discounts
• Some shoppers don't claim the discount, while others choose between cash or site credit
• About three-quarters of shoppers claim nothing or take gift cards, which is more profitable
• Cashbacks prevent leakage or margin bleeding from coupon codes
• Cashback system more profitable for retailers
• Shoppers have 6 months to claim cashback, but most claim it within 11 minutes or 2 days
• Average liability period for cashback is around two weeks
• Coupon codes are problematic as the only way to offer discounts
• Shoppers connect with brands for reasons beyond price
• Cashback offers an alternative by allowing discounts after a full-price purchase
• Brands can discount more aggressively and still be profitable through cashback program
• Founder-led sales attract brands and contribute to success
• People care about people and like to contribute to their success
• Being a person can have a greater impact than being a company
• People follow individuals on social media, not necessarily companies.

Recommended App:

Fireflies

https://app.fireflies.ai/

Recommended Link:

Fondue

https://www.getfondue.com/

Postscript

https://postscript.io/

Today’s Guest:

Oren Charnoff is Co-founder and CEO at Fondue, a Shopify app that is helping Ecommerce brands grow profitably. They work with the entire range of ecommerce from small DTC brands to publicly traded companies, and from electric scooters to astrology candles.Prior to starting Fondue, Oren was on the founding team at Hanaco Ventures - a now $1.5b venture fund investing in early and growth stage tech companies.

Connect and learn more about Oren and Fondue here: 

Website: https://www.getfondue.com/

LinkedIn: https://www.linkedin.com/in/orencharnoff/

X: https://twitter.com/OCharnoff

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

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Prepare to be amazed as Jordan West reveals the power of Shopify Audiences 2.0 in cutting customer acquisition costs by a staggering 50%. This new version utilizes data from multiple Shopify stores to craft laser-targeted customer personas, enabling businesses to reach their audience on platforms like Facebook, Google, Pinterest, and TikTok.

But it doesn't stop there. Jordan West emphasizes the crucial step of activating an audience and shares insights on how contributing to data sharing can amplify the effectiveness of your ads. He also reveals his plans to put Shopify Audiences 2.0 to the test, pitting it against broad audiences using CBO campaigns and the renowned "322 testing method" developed by the esteemed Charlie T.

In this episode, Jordan opens up about his experience with the previous version of Shopify Audiences and how it fell short of his expectations. But fear not, because he's here to shed light on the new and improved Shopify Audiences 2.0.

Listen and learn in this episode!

Key takeaways from this episode:

• Shopify Audiences 2.0 has the potential to cut customer acquisition costs by 50%.

• With Shopify Audiences 2.0, data from multiple Shopify stores is used to create customer personas, which are then utilized for targeted ads across various platforms such as Facebook, Google, Pinterest, and TikTok.

• Activating an audience and contributing to data sharing are crucial for effective results with Shopify Audiences 2.0.

Recommended App:

Shopify Audiences

https://apps.shopify.com/shopify-audiences

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

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Ep 476: Everything we knew about CRO was wrong! 

The impact of User Interface/User Experience design on conversion rates is further explored, with user feedback and first impressions being key influencers. The holistic approach to website design, encompassing messaging and overall aesthetics, is emphasized as crucial for improving conversion rates.

In this episode, Jordan West interviews Arsh Sanwarwala, from ThrillX Designs to dive into the world of user interface (UI) and user experience (UX) design. Arsh discusses the importance of building websites with intuitive UI and UX, highlighting the impact it has on conversion rate optimization (CRO) and making products more attractive to consumers. 

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• UX and UI design has a role in website experience and brand quality
• User feedback's effect on conversion rates and importance of first impressions and messaging
• Building trust with customers is important for social proof
• We tend to rely on peer recommendations and actions when making purchasing decisions
•  Focus on benefits rather than features
• Best practices not always guaranteeing high conversion rates
• The core principle for high converting websites: social proof, building trust, and considering visitor behavior
•  Focusing on CRO and human interaction with websites, acknowledging limitations of data alone
• Remove unnecessary content and avoid industry jargon on websites
• Understanding customer barriers through surveys and user tests
• Data-driven strategies, such as surveys and user tests, supplementing best practices for optimal results.

Recommended Book:

Building a Story Brand

https://www.goodreads.com/en/book/show/35183794

Recommended Audio Book:

Jason Swenk

https://jasonswenk.com/blog/

Recommended Tool:

Hotjar

https://www.hotjar.com/

Recommended Link:

Free Website Audit

https://thrillxdesign.com/free-website-review/

Today’s Guest:

Arsh Sanwarwala is the founder of ThrillX, a UX/UI design and conversion rate optimization firm located in Toronto, Canada. Throughout his experience, he observed a common trend among these companies' websites - they were not designed to their full potential. Arsh noticed that decisions were often made based on guesswork rather than data-driven strategies.

Connect and learn more about Arsh and ThrillX here: 

Website: https://thrillxdesign.com/

LinkedIn: https://www.linkedin.com/in/arsh-sanwarwala/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now.

Send us a text

The critical issue of trust leakage. We're all guilty of focusing too much on acquiring new customers but neglecting customer retention. Providing clear delivery promises to your customers during the buying process is so important.

In this episode, Jordan West sits down with guest Avi Moskowitz to discuss the challenges of building trust and improving customer experience in the e-commerce industry. Avi shares his insights and experiences in utilizing the PDQ platform to address these issues. 

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE:

• Supporting teams and giving them autonomy
• Data-driven delivery promises and their impact on brands
• Lack of clear delivery promises leads customers to abandon purchases and turn to platforms like Amazon. 
• Opportunities to improve trust and create a positive customer experience
• The Pareto principle and its consistency in business
• AI learning and its similarity to human intelligence
•  Addressing the challenge of building trust in e-commerce
• The importance of quick delivery and increasing repeat purchases
• The focus on the "leaky bucket" phenomenon
• The inefficiency and lost resources in acquiring and losing customers
• PDQ's focus on operational efficiency and delivery promises
• Shopify offers features and integration with shipping methods and carriers to provide data-driven delivery promises.
• Trust is crucial in business and should not be skipped over.
• Focusing on the checkout process can significantly impact profitability and customer retention.

Recommended Tool:

Fireflies

https://app.fireflies.ai/

ChatGPT

https://chat.openai.com/

Pretty Damn Quick

https://www.prettydamnquick.com/

Recommended Book:

Good to Great

https://www.goodreads.com/book/show/76865.Good_to_Great

 7 Habits of Highly Effective People

https://ati.dae.gov.in/ati12052021_1.pdf

Today’s Guest:

Avi Moskowitz, is the founder of a website development company that specializes in bringing an Amazon-like experience to independent brands. In 2020, Avi and his team launched their own website on Shopify, but faced unexpected success due to the COVID-19 pandemic, resulting in hundreds and sometimes thousands of orders per day. This overwhelmed the team, leading Avi to spend most of his time writing apology notes for delayed deliveries. Determined to find a better solution, Avi and his co-founder, Leron, developed a platform that aimed to recreate the trust and customer experience found in physical retail stores. They understood that independent brands often lacked the resources to build trust and convey professionalism online, unlike e-commerce giant Amazon. Avi's company seeks to bridge this gap by providing a comprehensive and trustworthy online shopping experience for independent brands.

Connect and learn more about Avi and Pretty Damn Quick here: 

LinkedIn: https://www.linkedin.com/in/moskowitzavi/

Website: https://www.prettydamnquick.com/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a text

The conversation highlights the need for brands to understand the true impact of their efforts, while also advocating for skepticism in marketing measurement.We also have valuable tips on optimizing channels through testing and relying on a brilliant team for successful scaling.

In this episode, Jordan West interviews Michael Kaminsky who shares his insights on measuring incrementality in branded search spending, conducting geo holdout tests, and the importance of building a testing muscle to inform marketing strategies. 

Listen and learn in this episode!

Key Takeaways from this episode

• Post checkout surveys provide directional indication, but are not a definitive measure of incrementality.
• Going dark tests, where advertising spend is temporarily turned off, can be used to measure incrementality.
• Decreasing ad spend by a certain percentage for a period of time can also provide insights into incrementality.
• Branded search spending and its incrementality are difficult to determine, but tests and experiments can help measure effectiveness.
• Running geo holdout tests, by turning off branded search spend in certain areas, can help determine the impact on sales.
• Analyzing data and learning from unexpected experiments or outcomes is crucial for understanding marketing effectiveness.
• Advanced statistical techniques, like marketing mix modeling, can be used to measure the impact of marketing spend on different channels.
• Understanding the ROI and conversions from selling on channels like Amazon is important for data analysis and decision-making.
• Attribution and incrementality are different concepts in D2C e-commerce marketing, with incrementality focusing on additional revenue and ROI.
• Continuous testing, evidence gathering, and triangulating data from different sources are key to understanding incrementality and scaling a business.

Recommended Podcast:
Acquired:
https://www.acquired.fm/episodes

Lenny’s Podcast:

https://www.lennyspodcast.com/episodes/

Recommended Tool:

Things 3:

https://culturedcode.com

Today’s Guest:

Michael Kaminsky is the co-founder of Recast. He is a trained econometrician with a background in healthcare and environmental economics. He previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast.

Connect and learn more about Michael and Recast here: 

Website: http://www.getrecast.com

LinkedIn: https://www.linkedin.com/in/michael-the-data-guy-kaminsky

Twitter: https://twitter.com/Mike_Kaminsky

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

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Uncovered the issue of double reporting for add-to-cart events, the impact on data accuracy, and ultimately, the erosion of trust in the platform. A glimpse into the challenges of measuring return on ad spend (ROAS) when running before-and-after comparisons becomes challenging due to changes in data tracking.

In this episode, Jordan West gets into a conversation with guest Yiqi Wu, the CEO and founder of Aimerce, a company tackling the conversion API problem. They discuss the challenges with data collection and reporting on Facebook ads, the impact of the Facebook algorithm and Safari changes, and the emergence of conversion API for server-side tracking. They also touch on the limitations and deficiencies of data processing, the importance of storing first-party data independently, and the future of AI tools for understanding customer behavior. 

Listen and learn in this episode!

Key takeaways from this episode:

• The importance of data for e-commerce businesses, especially in the context of advertising success and challenges with data collection and reporting on Facebook ads.
• The impact of the iOS 14 update and Safari's deprecation of 3rd party cookies on ad tracking, user tracking, personalization, and return on ad spend (ROAS).
• The emergence and importance of conversion API in addressing the challenges of browser tracking and data reliability, with a focus on server-side tracking and data processing.
• The limitations of Facebook's conversion API, including the inability to track the same user across different devices and emails, and the deficiencies in data processing.
• The significance of storing first-party data separately for transparency, understanding customer behavior, and optimizing business decisions, as well as the role of AI toolings in accessing and interpreting data.
• The impact of sending more data to Facebook on improving the ads algorithm and targeting capability through training the machine learning algorithm.

Today’s Guest: 

Yiqi Wu, the CEO and founder of Aimerce, a company focused on addressing the challenges arising from the deprecation of 3rd party cookies, specifically on Safari. With a background in computer science and previous experience working on projects like Reddit and Instagram stories, Yiqi is an expert in the area of data processing for e-commerce, particularly with a focus on server-side tracking, data reliability, and the impact of the Facebook algorithm and Safari changes. His company, Aimerce, specializes in providing solutions for e-commerce businesses to navigate the challenges caused by the deprecation of 3rd party cookies and the impact on ad tracking and data reliability.

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

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We often underestimate the impact of automated emails. However, these unsung heroes play a crucial role in customer engagement and retention. In fact, they have the potential to be the game-changer in your eCommerce journey.

In this episode, Jordan West discusses the essential email flows you need for your DTC business. He highlights the importance of automated emails in boosting customer engagement and driving sales. Jordan also emphasizes the significance of setting a robust welcome flow for new customers and using customer service data to address common questions through various platforms. Plus, he reveals the power of effective promotional strategies and highlights the key features of an optimal email service provider. 

Listen and learn in this episode!

Key takeaways from this episode:

• Utilize personalized AI videos to thank customers and recover abandoned carts, such as Maverick AI’s.
• Set up automated email flows, including a welcome flow for new customers with at least five emails sent within a short timeframe.
• Use customer service data to identify common questions and answer them through various platforms like TikTok, reels, emails, SMS, and blog posts to improve SEO.
• Promote best-selling products, curate top picks, and utilize seasonal promotions to increase sales and engagement.
• Ask questions in plain text emails to engage readers and encourage them to take the next step in the customer journey.
• Consider using gift guides, style guides, and educational content to provide value and move customers toward making a purchase.
• Use Shopify email marketing and set up essential email flows to generate passive income.
• Celebrate milestones and share them with customers to engage and make them feel valued.

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

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Marketing and advertising are crucial components of any successful business. It is important to remember that every action taken in these areas should be aimed at promoting growth and ensuring long-term sustainability.

In this episode, Charley T is back with more nuggets you need to know. Jordan West and Charey T discuss the biggest myths about Facebook Media ad buying. Charley shares the right strategies you should focus on in your business.  

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Charley T defines his success by the joy and independence he brings to the people he helps.
• Charley chooses to be the one who is called out but is known to provide a lot of value to people.
• There are challenges with the current approach to Facebook advertising, such as higher frequency and worse results from showing the same ads to the same people.
• Reassess your Facebook advertising approach.
• The traditional methods of using cost caps and restricted placements may limit the effectiveness of your data-driven strategy. 
• Let Facebook spend freely and evaluate the results to focus on areas that generate more revenue.
• Focus on growth metrics and investment portfolio.
• Instead of chasing the perfect ad, identify what works and do more of it, but better
• Increasing spending incrementally and consistently reinvesting profits can lead to significant growth in the long run.
• Remember, it's about consistently producing more profit and reinvesting it into your business.

Today’s Guest:

Charley T is the founder of Disrupter School, a renowned digital advertising and entrepreneurship expert. With over ten years of experience in the field, Charley has achieved tremendous success. Charley has consistently driven eight and nine-figure revenues for various businesses. Whether as an operator, a member of the growth team, or an advisory board member, he has helped scale and exit numerous companies.

Connect and learn more about Charley T here: 

Website: https://www.disrupterschool.com/FacebookDisrupter 

Other Socials: https://www.fbdisrupter.kartra.com/page/links 

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

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Automation is the future, but it is already starting now. eCommerce brands like you should utilize AI tools now to get ahead of the game.

In this episode, Jordan West dives into the world of AI tools that are revolutionizing the eCommerce industry. He shares 5 AI tools that will be a great help for businesses.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

AI Tools You Should Check Out Today:

1. Shopify Sidekick  https://apps.shopify.com/sidekick-ai

• Shopify Sidekick is an assistant that can answer any question about a user's Shopify store. It gathers information and statistics from the user's website and provides guidance and support.
• Shopify Sidekick can keep track of your inventory, manage your orders, and create discounts and promotions for your brand.

2. Bard https://bard.google.com/

• You can ask Bard AI to help you find stores in an area you want to connect with and give all their contact information available.

3. Chat GPT Plus https://openai.com/

• Try asking ChatGPT Plus for whatever information you need in your business. You can even make it analyze your Profit and Loss Statement.

4. Eleven Labs https://elevenlabs.io/

• Eleven Labs help you create different variations of video ads with voiceovers. You can also record a few minutes of your voice and let it generate a voiceover using your voice.

5. Maverick https://www.trymaverick.com/

• Use Maverick to create personalized emails with videos for your customers.

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

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Price increases are essential to sustain businesses. However, one wrong way of communicating changes with customers, especially with pricing, can break their trust. 

In this episode, Jordan West talks about the importance of effectively communicating price increases to your customers. He also shares some tips to communicate changes to your customers.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Communicating price increases effectively is crucial for e-commerce brands.
• Proper communication is essential when implementing price increases, especially in a difficult economic situation.
• Charging higher prices can help companies afford a talented team and provide better results for clients.
• Gradually increasing prices on certain items over the years can be a viable strategy.
• Add value to the product or service to help justify a price increase to customers.
• Explain the changes in the product that justify the price increase to help customers understand and accept it.
• Inform customers in advance about an upcoming price increase.
• Offer the current price until the increase takes effect to generate sales and minimize customer pushback.
• The nickel and diming approach or pricing features separately is generally disliked by customers.
• Bundling all features together in one pricing package is often preferred by customers.
• Add premium features to differentiate and justify higher prices.

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

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Surprising and delighting customers is essential for generating word-of-mouth marketing. By going beyond great products and improving order fulfillment, brands can enhance the customer experience and create loyal customers. These customers will then go out there and talk about your brand to others.

In this episode, Jordan West discusses the importance of surprising and delighting your customers and some unique ways to do them. 

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE:

• Shopify is an inspiration when it comes to surprising and delighting customers.
• Shopify recently gave out gifts and letters to brands that reached a certain amount of sales. These brands posted them online and became brilliant marketing for Shopify.
• Figure out the unique ways to connect more with your customers beyond the usual, tried, and tested methods you’re already doing.
• Handwrytten: You can use their online handwritten note service to give out personalized notes to your customers.  https://www.handwrytten.com/
• You can also send out an excess inventory to your customers to let them know you appreciate them without expecting something in return.
• Sending personalized videos or organizing in-person events can also surprise and delight your customers.
• Go to ChatGPT and ask for 50 ideas to surprise and delight your customers. Choose the best ways in the list that fit your brand.

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

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When it comes to building business partnerships, finding the perfect fit is paramount. When brands align in terms of personality and values with their partner agencies, the synergy created paves the way for seamless collaboration and increases the likelihood of achieving success.

In this episode, Jordan West sits down with special guest Behdad Jamshidi, expert marketing consultant and founder of CJAM Marketing. They dive deep into and share invaluable insights into the world of marketing agencies. Bee shares his experiences and expertise and uncovers the secrets to successful agency-client relationships. 

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• When hiring an agency, it's important to find the right match in terms of personality, values, and level of involvement desired.
• Setting clear expectations is crucial for effective marketing partnerships. 
• Unrealistic expectations regarding marketing ROI can lead to failure. 
• Building a brand takes time and a comprehensive marketing strategy using multiple channels.
• Profit sharing can be beneficial in agency-client relationships.
• Consider the agency's level of experience and expertise before hiring.
• It's okay to hire multiple agencies or contractors to fill in gaps in specific areas.
• Self-reflection is necessary for businesses that have struggled with multiple agency partnerships.
• Fractional CMOs can be valuable for brands without internal marketing resources.
• Different levels of agencies exist, from freelancers to large agencies, and selecting the right one depends on the business's needs and revenue level.

Recommended Tool:
ClickUp https://clickup.com
Streak https://www.streak.com 

Recommended Book:
The Courage to be Disliked by Ichiro Kishimi and Fumitake Koga
https://www.goodreads.com/book/show/43306206-the-courage-to-be-disliked 

Today’s Guest:
Behdad Bamshidi, also known as Bee, is an engineer-turned-marketer from Canada. During his time working at TELUS where he provided business consulting services to companies ranging from 50 to 1000 employees, he realized the disconnect between marketing agencies and business professionals, leading him to start his own business helping small businesses with marketing strategies such as websites, Google Ads, and SEO. However, he soon grew tired of doing websites alone and decided to find partners to collaborate with. His main goal now is to connect businesses with the right marketing partners who understand both business and marketing, bridging the gap between the two disciplines.

Connect and learn more about Bee and CJAM Marketing here:
LinkedIn: https://ca.linkedin.com/in/behdadjamshidi
Website: https://cjammarketing.com/ 

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

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The e-commerce industry presents a myriad of challenges that are both unavoidable and often unforeseeable. Nevertheless, brands that have firmly established sustainable principles are better equipped to steer through these difficult times with greater ease and resounding success.

In this episode, Jordan West interviews Ben Leonard, author of a book on building successful physical product e-commerce brands. They discuss the principles, strategies, and tactics that have stood the test of time, including building a brand identity, focusing on sustainable principles, and building relationships with existing customers. They also touch on personal stories of exiting a business and the importance of perseverance and doing things that don't scale to gain an edge over competitors. 

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Building a sustainable e-commerce brand requires building a brand identity and not just selling on Amazon.
• User-generated content converts better than paid or professional content due to the principle of unity.
• Shared responsibility, working together,  and maintaining strong relationships are keys to scaling an e-commerce brand.
• Building connections with the brand, not just with the product, is crucial for success in running a business.
• Small business owners have this "street fighter mentality" and are willing to do what it takes to get things done.
• Understanding the audience and developing products that solve their problems is crucial for e-commerce businesses.
• Building a brand identity has become essential for institutional buyers.
• Doing things that don't scale, like podcasting, can add extra power to a business and give it an edge over competitors.
• Perseverance is key - those who are willing to put in the effort can win.

Recommended Tool:
Klaviyo https://www.klaviyo.com/

Recommended Audiobook:
Infinite Game by Simon Sinek https://simonsinek.com/books/the-infinite-game/

Today’s Guest:
Ben Leonard had always been into fitness as a way to relieve stress from his job. But when he fell ill with a heart problem in 2015, he had to take a break from work and his fitness hobbies. It was then that his girlfriend, who was studying at the time, encouraged him to take up something new. Ben remembered an idea he had for a fitness brand four years earlier but had made excuses not to pursue it. With time on his hands, he decided to go for it and started his fitness brand. He realized e-commerce was the way to go and hasn’t looked back since.

Connect and learn more about Ben Leonard here:
LinkedIn: https://uk.linkedin.com/in/benjleonard
Book: Quit Stalling, Build Your Brand quitstallingbook.com/jordan

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

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Everything that you've been told from CLV tech providers out there is most likely not the full story. Real-time LTV is the future of acquisition and as eCommerce brand owners, it is important to leverage machine learning to extract data analytics to understand how customers behave.

In this episode, Jordan West sits down with Tobias Konitzer to discuss the issue of the Actionability Gap in eCommerce. They talk about the limitations of LTV and the need for real-time evaluation of acquisition strategies, the challenges of using experimentation to learn recommendations that maximize revenue, and the potential of real-time LTV to revolutionize acquisition through value-based bidding. 

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• The "actionability gap" is the difficulty of acting on individual-level customer journey data, and it's worse than the issue of LTV.
• Real-time evaluation of all acquisition strategies is needed to close the actionability gap.
• DTC brands are disappointed in their LTV and feel like they were promised more by VCs and private equity firms.
• Real-time LTV is the future of acquisition and has the potential to revolutionize acquisition through value-based bidding.
• Technology companies need to innovate and solve LTV issues for DTC brands.
• The optimal number of customers mathematically is zero, because of non-functional unit economics.
• Machine learning and data can help solve the LTV problem and provide predictive revenue for each acquisition channel.
• Experimentation and real-time evaluation are crucial in understanding what works for customer engagement with a brand.

Recommended Tool:
Amplitude https://amplitude.com/

Today’s Guest:

Tobias Konitzer is a data and machine learning expert, specializing in understanding the impact of interventions on human behavior. With a Ph.D. in computational social science from Stanford University and experience working at Facebook Research, Tobias has built databases and companies in the targeting space. He is currently focused on privacy-first solutions and the development of a central KPI in real-time, helping B to C companies measure and evaluate their performance.

Connect and learn more about Tobias Konitzer here:
Website: https://www.ocurate.com
E-mail Address: tobi@ocurate.com 

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

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There are countless opportunities for success when it comes to cross-selling and collaborating with other businesses. For instance, a store that specializes in makeup can easily cross-sell brushes, mirrors, and pouches to their customers. Similarly, a bike shop can sell helmets and other protective gear without having to manufacture them themselves. The possibilities are endless, and by expanding your product offerings, you can increase your revenue and customer base.

In this episode, Jordan West sits down with David Perry of Carro to discuss the benefits of cross-store selling. They delve into how to identify the right products to cross-sell, and why selling someone else's product can be a lucrative source of profit. Additionally, they share invaluable tips on how to establish and cultivate strong relationships with potential business partners.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE:

• Every brand wants to figure out how to get more attention and how to get more sales.
• The most successful people always know the questions to ask and they also constantly ask questions.
• It is possible to build a beautiful store with beautiful products and get zero traffic. A challenge for entrepreneurs is to get attention and to keep the attention coming.
• Carro’s concept is to collaborate to sell more together.
• Building a lot of great partnerships keeps your business alive.
• There could be a lot of products you can cross-sell in conjunction with the products you are already selling.
• Find a way to try as many hobbies as you want. Hobbies can be a great conversation starter to build rapport and connection with your potential business partners.
• Opening yourself up and being interested in people opens opportunities for learning and success.
• Think of something related to what you are doing and ask a question in a way you know you’ll get 100% yes.

Recommended Tools:
Chat GPT https://openai.com/blog/chatgpt
Steam https://store.steampowered.com/

Recommended Audiobook:
The Road Less Stupid by Keith Cunningham
https://www.amazon.com/Road-Less-Stupid-Keith-Cunningham/dp/0984659269

Today’s Guest:

David Perry is a veteran of the video game industry. He is a co-founder and currently the CEO of Carro. They connect Shopify stores together to cross-sell products without the hassle and collaborate to reach greater success together.

Connect and learn more about David and Carro here:
LinkedIn: https://www.linkedin.com/in/dperry/
Website: https://www.getcarro.com/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

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On July 1, 2023, Universal Analytics properties will stop processing data. All data will then flow to Google Analytics 4. You may still access your analytics reports for a period of time, but it is now critical to migrate your property settings to Google Analytics 4 before June ends.

In this episode, Jordan West talks about the big switch from Universal Analytics to Google Analytics 4. He discusses how GA4 will help you grow your business and shares the steps on how to migrate to GA4.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE:

• Universal Analytics is sunsetting this July and will be replaced with Google Analytics 4.
• All data will still be accessible six months afterward.

About Google Analytics 4:

• GA4 is Google’s next-generation measurement solution.
• GA4 is an events-based data model that lets you view a unified user journey across your website.
• It uses Google machine learning to bridge any gaps in your data with model insights and predictive capabilities.
• It doesn’t rely exclusively on cookies.
• It is built to keep up with the changing ecosystem so you can learn about your customers even better.

Migrating Over Google Analytics 4:

1. Create a GA4 property in your GA account. 
2. Create a web data stream and copy the tag ID you’ll use for the next step. (You do not have to connect your Google Merchant Center to complete your GA4 tag setup process, but you should connect it afterward.)

Go to Online Store > Preferences > Google Analytics section > Click Manage Pixel > Click Connect Your Google Account > Select the Tag ID from the GA4 property that you want to connect over to your Shopify Store > Click Connect Your GA4 property

1. Add GA4 tags to your Shopify store.
2. You might also need to migrate your audiences, conversion funnels, and goals to GA4 in your Google Analytics account.

• If you’re using Universal Analytics audiences, you need to migrate those audiences to your GA4 Property. You can identify the same user based on GA4 data and export those audiences to your linked Google Ads account.
• If you’re using your Universal Analytics to track Google Ad conversions on your Shopify store, migrate them to GA4. 
• GA4 uses events to track and measure conversions instead of Goals in the eCommerce report UA uses.
• Set up Events > Mark them as Conversions in GA > Link your Google Ads account to your GA account > Import your Conversions into Google Ads.
• Get this done before the end of June. Get this done now.

Google Support Links:
Make the switch to Google Analytics 4:
https://support.google.com/analytics/answer/10759417?hl=en
Shopify: Set up your Google tag:
https://support.google.com/analytics/answer/12183125?sjid=4944420470053676156-AP
Migrate your goals, users, audiences, and ads links from Universal Analytics:
https://support.google.com/analytics/topic/13012887?hl=en&ref_topic=10737980&sjid=4944420470053676156-AP

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The new combined listings app allows plus stores to create combined product listings from the admin, providing more flexibility and merchandising options. Delve into the new feature that empowers customers to choose shipping options for split orders, providing greater flexibility and an enhanced customer experience.

In this episode, Jordan West gets  into the latest Shopify additions, unraveling the exciting new features that are about to revolutionize the ecommerce landscape. From combined product listings to upgraded PoS capabilities, improved analytics, and enhanced international selling services, Jordan shares his insights and enthusiasm for these game-changing developments. 

Listen and learn in this episode!

Key takeaways from this episode:

• The episode discusses the latest additions to Shopify and the importance of staying updated with the new features for e-commerce merchants.
• The episode covers various new features, including the combined listings app, updated Shopify PoS, native store credit issuance, split shipments, and improved product taxonomy.
• Shopify promises better analytics with real-time data and the ability to use Shopify QL to query data inside reports.
• An improved interface for international selling, B2B, and retail, consolidating them into one central location, is highlighted as a plus-only feature.

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

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As a brand owner, you always have to look for the things and partners that are valuable and ignore the shiny objects that can waste your resources in the long run.

In this episode, Jordan West talks to Kuljit Rakhra. Kuljit shares the entire process of how to find amazing publisher affiliates for your brand and how he was able to craft incredible pitches for the process.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• There was not a company in Canada certified under the Global Organic Textile Standard and Fairtrade Cotton before Takasa.
• Takasa launched in March 2020 and planned to do trade shows and pop-up shops, but the lockdowns started so they focused on their digital plans instead.
• Takasa is still growing in 2023. They were growing 60% year over year.
• Find the platform that works for you from the cost and technology perspective.
• When you get a flood of affiliate applications, you have to ignore a lot of them and look at the valuable ones.
• You have to have a platform to be a part of Skim Links.
• Get professional help on your pitching, sign up for HARO (Help A Reporter Out), and start pitching.
• Focus on what works, double down on it, and stay away from shiny objects.

Recommended Tool:
Microsoft Excel

Recommended Podcast:
Limited Supply with Nik and Moiz
https://podcasts.apple.com/ph/podcast/limited-supply/id1635582800
https://open.spotify.com/show/5KxWrVKLE89g08axf16AB9

Recommended Masterclass:
PR Secrets Masterclass
http://www.gloriachoupr.com
https://learn.gloriachoupr.com/webinar?r_done=1

Today’s Guest:

Kuljit Rakhra is a co-founder of Takasa. He is a banker and an entrepreneur who founded Takasa with his wife, Ruby. Takasa is a lifestyle company that offers GOTS- and Fairtrade Cotton-certified homewares.

Connect and learn more about Kuljit and Takasa here:
Website: https://www.takasa.co/
LinkedIn: https://www.linkedin.com/in/kuljit-rakhra-7b688632/
Twitter: https://twitter.com/kujrak

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

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One crucial aspect of launching a product is making demands before the launch. By focusing on this, business owners can use their resources best and prevent the major mistakes some brands make.

In this episode, Jordan interviews Will Ford of Launch Boom. Will shares the entire process of how they were able to get beyond their goals within the first 15 minutes. He also shares how they blew up their agency, the biggest agency in the space, to create something even better for entrepreneurs. 

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Launch Boom mostly focuses on the pre-launch process.
• Launch Boom helps businesses validate demands in a short amount of time before launching their products into the market.
• If there isn’t a demand for your products or your marketing strategy doesn’t work, it will be hard to move your inventory.
• Making people pull out their wallets for something small changes the relationship between the consumer and you.
• The decision of whether to launch a product on Kickstarter or Indiegogo depends upon the product category.
• You don’t have to break the bank on an expensive agency to do everything for you. You need to make an intelligent choice on trusting the right partners with the right models for your business.
• Launch Boom helps business owners with the services and support they need from start to finish at a lesser price and does not take any commission off the back end.

Recommended Tool:
Supercreator https://www.supercreator.ai/

Recommended Podcast:
Mako Design by Kevin Mako https://www.makodesign.com/podcast/

Today’s Guest:

Will Ford is the President and Co-founder of Launch Boom. He is a serial entrepreneur who built multiple businesses from the ground up. They built an entire agency model at Launch Boom focused on supporting early-stage entrepreneurs.

Connect and learn more about Will and Launch Boom here:
Website: https://www.launchboom.com
E-mail Address: will@launchboom.com 

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Send us a text

With over 2 billion monthly active users, YouTube can be a massive opportunity for brands to reach a wider audience and connect with their target customers. If you are a brand with an annual revenue of more than 10 million and not using YouTube Ads, you could be missing a lot.

In this episode, Jordan West interviews Christian Hoppe of Forwrd Agency. They talk about how YouTube Ads can work for most eCommerce brands and the right structure of an effective YouTube Ad.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Brands that are less than 10M in annual revenue should focus on Meta Ads because they have a lot more potential to scale. 
• YouTube ads are for brands that have maxed out or established one channel well and looking into going to another channel.
• Focusing on too many channels at once would eat a lot of your resources.
• Broad targeting creatives work well on YouTube Ads now.
• The golden length of YouTube ads is 1.5 to 3 minutes long.
• You have to find the right structure for your creatives.
• The most crucial part of the YouTube Ad creative is not only to hook but to prequalify the customers.
• The first 5-6 seconds of your ad should show people the problem and how your brand solves the problem.
• If you look at the number of people active on YouTube, you’ll see that there are a lot of people to reach out to.
• You can compare PPS with your view-through conversions on YouTube.
• You should not ignore view-through conversions but you should also not optimize only on them.
• Understand what customers are the best customers to bring in and see how you can acquire more of them.

Recommended Audiobook:
Retention Point https://www.amazon.com/Retention-Point-Membership-Subscription-Associations-ebook/dp/B07CZXD289

Today’s Guest:

Christian Hoppe is a co-founder of Forwrd Agency. He had been in the digital marketing space for the last 15 years and worked with DTC brands for the last 4-5 years. During those years, he helped a company scale from around 5 million to 100 million in 2 and a half years. He is now fully into the DTC space. 

Connect and learn more about Christian and Forwrd Agency here:
Website: https://www.forwrd.agency/
LinkedIn: https://www.linkedin.com/in/christianmhoppe/
Twitter: https://twitter.com/christianmhoppe

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Brand owners are also consumers. As consumers, we understand that subscriptions can be annoying, but as brands, we may want consumers to commit to subscriptions to get that subscription revenue. The best strategies are to find the right balance and give our best to provide the utmost value to our consumers.

In this episode, Jordan West interviews Ben Fisher, the CEO of Rodeo. They talk about all things subscriptions. They share insights on a whole new way to reimagine subscriptions, subscription revenue, and what it means for DTC brands. 

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Consumption of products varies over time. 
• Brands want consumers to commit to a subscription. The way to stand out is to go back to focusing on providing a great customer experience. 
• Pair the right strategy with the right kind of customers.
• The brands that do very well in the space are the ones that focus on the best interests of their customers and recognize their long-term value.
• People can tell when a brand is in it just to make money.
• No consumer wants a subscription. What consumers want is your product when they need it.
• Create a small fun interaction with your customers that is also an opportunity to get feedback from them. 
• Think of ways to be on top of the minds of your customers and be perceived as helpful. 
• The goal is not to scale quickly but to get to a point where the scale matters.
• Do things that are not scalable and figure out how to scale them after. These are the things that bring the most value. 

Recommended Tool:
Raycast https://www.raycast.com/

Recommended Books:
The Membership Economy
https://www.amazon.com/Membership-Economy-Forever-Transaction-Recurring/dp/0071839321

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
https://www.amazon.com/100M-Offers-People-Stupid-Saying-ebook/dp/B099QVG1H8

Today’s Guest:

Ben Fisher is a designer and programmer. He’d been building software tools for most of his life and even started coding in 5th grade. He is now the technical CEO and co-founder of Rodeo. They help 8-figure CPG brands optimize customer LTV through flexible subscriptions.

Connect and learn more about Ben and Rodeo here:
Website: https://hey.rodeo/
LinkedIn: https://www.linkedin.com/in/skinnyandbald/
Twitter: https://twitter.com/skinnyandbald?lang=en

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

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Some people think that great opportunities do not often come along. The truth is there are a lot of opportunities around us and people often ignore them. However, it is not just about the opportunities we grab, but the right actions we take once we get them.

In this episode, Jordan West chats with Hank Watt of Nature’s Wild Berry. Hank talks about how they started the business and their growth over the years. He shares his recent feature on Shark Tank and how it impacted their business. He also gives some valuable tips and lessons he learned throughout his business growth.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• When you are starting a business, you have to make as much as you can with the opportunities you get.
• If you want to get your product into distribution, you have to consider pricing that will give money-making opportunities for the people along the chain and will still give you your margin.
• The secret of influencer marketing is authenticity. You don’t need to tell an influencer what to do when you have an amazing product.
• During the trying times, don’t focus too much on the pain and suffering, look at the many opportunities for you and your brand instead.
• Building great relationships with people must be one of your top goals.
• You may have your limitations, but you can find the right people to work and partner with to succeed in your business.
• Having trust between business partners is everything. A business partnership is like a marriage and your products are your children.

Recommended App:
LinkedIn https://www.linkedin.com/ 

Recommended Book:
Feel the Fear and Do it Anyway by Susan Jeffers
https://susanjeffers.com/books/feel-the-fear-and-do-it-anyway-revised-and-updated/

Today’s Guest:

Hank Watt is a co-founder and the owner of Nature’s Wild Berry. Hank came from a family of doctors. Everyone thought he would be a medical doctor but he knew it was the last thing he would become. During his 20s, some circumstances made him want to prioritize his health. He partnered up with a friend and discovered the life-changing berries that also became the foundation of their current business.

Connect and learn more about Hank and Nature’s Wild Berry here:
Website: https://natureswildberry.com/
LinkedIn: https://www.linkedin.com/in/hankwatt/
E-mail: hank@natureswildberry.com
TikTok: https://www.tiktok.com/discover/natures-wild-berries
Instagram: https://www.instagram.com/natureswildberry/?hl=en

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

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It is important for e-commerce brands to understand their consumers and audience to make intelligent decisions for their business. It is a good thing that rapidly evolving AI solutions are here to help business owners do this precisely.

In this episode, Jordan West chats with Richard Harris, founder, and CEO of Black Crow AI. They talk about machine learning and the data you can use to make decisions for your brand. They also share insights into where we are now in the life cycle of artificial intelligence.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• A lot of what you’re able to do to build a profitable relationship with people in business is based on data.
• Every action a user takes has hundreds of signals that can be analyzed and predict their future actions.
• Apple’s privacy changes highly impacted a brand’s ability to recognize its users.
• Using predictive AI, ROAS on Facebook goes up by 15 to 40% and e-mail and SMS revenue on Klaviyo increased by 25 to more than 100%.
• Once you understand your users and their future value, layering predictions become more powerful, decisions become more intelligent, and actions become more precise.
• After all the difficult timed brands have been through, AI solutions, such as Black Crow AI, make brands feel more empowered again.
• You always have to get clear and let your consumers see the value you can provide for them.

Recommended Tool:
Gamma AI https://gamma.ai/

Recommended Podcast:
Making Sense Podcast with Sam Harris https://www.samharris.org/podcasts

Today’s Guest:

Richard Harris is the founder and CEO of Black Crow AI. Black Crow AI is a machine-learning company focused on helping consumer brands, especially DTC and Shopify stores, grow more profitably with the power of predictive AI.

Connect and learn more about Richard and Black Crow here:
Website: https://www.blackcrow.ai/
LinkedIn: https://www.linkedin.com/in/richardlharris/
E-mail: r@blackcrow.ai 

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

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Customer Acquisition Cost or CAC is a vital measure that tells the efficiency of your various campaigns. It can determine how costly or profitable it is for your company to stay stable and scale. Lowering CAC is what keeps most business owners up at night. 

In this episode, Jordan West discusses what CAC is and how to reduce your CAC in 2023 effectively.

Listen and learn in this episode!

Key takeaways from this episode:

How to lower your CAC:

1. Prioritize organic marketing. Organic marketing channels such as TikTok, Instagram, and SEOs are effective in driving customers to your store without costing you so much.
2. Focus on your AOV. The higher your AOV gets, the higher you can spend on CAC. Keep your marketing budget on that 20% mark.

• Create an order minimum for free shipping
• Bundle products to create packages
• Do some up-selling or cross-selling
• Incorporate live chats and live events

           3. Lower your cost of goods sold. Every dollar you’re not spending on your manufacturing can be in your pocket or spent to acquire new customers.

• Getting your marketing budget right is knowing how much you can spend to stay stable and how much you can start to scale from there.
• CAC is not all about your ads. Your email flow, SMS flow, pop-ups, social media, word-of-mouth, SEO, direct mail, traditional advertising, and how well you’re targeting and retargeting people also matter. 
• Social Media is still one of the best ways for DTC brands to get customers, but all channels work in tandem with each other.  
• Industry benchmarks can be helpful for early-stage companies to keep the CAC sustainable.

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

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Surrounding yourself with the right people is crucial for success in any business. Connecting with like-minded individuals, experts, and clients provides a wealth of opportunities for growth and success.

In this episode, Jordan West chats with Curtis Matsko, the founder of Portland Leather Goods. Curtis shares the success story of his business from its early days to where it is now, the importance of building a personal network, finding the right people, and the kind of mindset every business owner should have.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• The best thing about having your company is you get to choose the people who are going to be with you every day.
• Always look not only at the marketing side of the business but also at the people side of things.
• There’s a different kind of connection among the people in a community. It is something you want in a business that you cannot make up.
• Listen to your gut instead of listening to people thinking too small.
• Choose to listen to the right people who became successful and had been through the same thing.
• Find the right people to do the day-to-day things of your business, so you can use your time building more and scaling up.
• Treasure the people who are gems of your company.
• Know the math of doubling up every year.
• Always think further ahead.
• Everything can come and go, but the network you build will always stay.

Recommended Tool
Retention https://retention.com/

Recommended Book:
Words of Radiance by Brandon Sanderson
https://www.goodreads.com/book/show/17332218-words-of-radiance

Today’s Guest:

Curtis Matsko is the founder and owner of Portland Leather Goods, a company based in Portland, Oregon that specializes in handcrafted leather products. It has become known for its commitment to quality, attention to detail, and exceptional customer service.

Connect and learn more about Curtis Matsko here:
LinkedIn: https://www.linkedin.com/in/curtis-matsko-9a143463/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
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Scaling a brand is a complex task that requires a well-thought-out strategy and execution. Bold and effective risk-taking, a strong team culture, optimized streamlining systems, and successful acquisitions are the things that determine the success and scalability of a business.

In this episode, Jordan West talks to Pradeep Kumar Sacitharan of Donsfield. They talk about what it takes to scale up a brand. Pradeep extensively shares what they look for when acquiring brands and their process of acquiring them.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Set historic bold goals. The scale that you want to scale is directly linked to your confidence.
• If you back yourself to scale quickly enough, you’ll scale quickly enough.
• Think of how quickly you can capitalize on volume, revenue, and cash flow.
• As soon as you acquire, you're adding revenue. And the quickest way to make money is to buy money. 
• Scaling a particular brand or a company comes down to people and systems.
• Cashflow is always going to be king.
• Scaling a brand is also making different verticals within that brand or within your business empire.
• When you're an expert, you think you're clever, but you're actually not. The real genius is when you can expand and go to other places and succeed.
• Knowledge is not power. Knowledge is leverage. Leverage is power.
• Markets in the next years depend on each country.

Recommended Tool:
Sellerboard https://sellerboard.com/

Recommended Podcast:
The Podcasters Podcast https://podcasterspodcast.com/

Today’s Guest:

Dr. Pradeep Kumar Sacitharan from Donsfield calls himself a serial dropout. He dropped out of high school, went to and dropped out of Oxford and Harvard, went to Dubai and learned buying companies, and dropped out of corporate pharma to start his own e-commerce business. He likes to do things quickly but very thoroughly

Connect and learn more about Pradeep here:
LinkedIn: https://www.linkedin.com/in/pradeepkumarsacitharan/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
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The time that you waste doing all the things that slow you down is the time you need to do many other things that will scale your business up.

In this episode, Jordan West interviews Josh Hadley from Hadley Designs. Josh talks about hiring employees, managers, and specialists overseas and the framework that he uses to hire these people.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• You need to do things that will not scale in your business first and figure out how you’ll scale afterward.
• It is important to balance diversification and focusing on what is working.
• Your team members are managers and specialists with specific knowledge.

The Hiring Framework:

1. Get very clear on the role you need to hire for. 
2. You’ve got to actively recruit people to apply for your job position.
3. Run a series of assessment tests for all of the applicants.
4. Send a test project for the applicants who passed the assessments.
5. Group the final candidates into 5 and let them tell you who you should hire, excluding themselves.

Today’s Guest:

Josh Hadley is the CEO of Hadley Designs and the host of the Ecomm Breakthrough Podcast. He solves complex business problems and helps brands reach overall success. He also continues to learn and collaborate with brilliant people in the e-commerce industry through his podcast.

Connect and learn more about Josh Hadley here:
Website: https://www.ecommbreakthrough.com 
Email Address: Josh@eccommbreakthrough.com 

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
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A strategy that involves using affiliate traffic from Amazon affiliates to direct traffic to Amazon listings instead of using TikTok shop. This can lead to increased sales, improved product relevance for specific keywords, and enhanced brand visibility.

In this episode, Jordan West gets into a little hack that's been making waves from the world of TikTok. Host Jordan West brings some exciting insights on leveraging TikTok and another platform to boost your ecommerce brand's performance. Jordan also shares some upcoming projects and a unique opportunity for startup-sized ecommerce brands to get his advise. Tune in as we explore a powerful strategy to drive traffic and sales through external sources like TikTok straight to Amazon, and learn how this can elevate your product's performance and brand visibility. 

Listen and learn in this episode!

Key takeaways from this episode:

• TikTok can be used as a platform to sell products, similar to Amazon, where people come to buy products, not necessarily brand-related items.
• The importance of utilizing external traffic to boost sales velocity and rankings on Amazon. This can lead to improved click-through rates, more customer reviews, and better ad performance for Amazon PPC campaigns.
• The podcast highlights the potential of social commerce principles and influencer-driven marketing across various platforms like TikTok, Meta, and eventually YouTube shopping.
• The recommendation to try running specific promotions exclusively from TikTok to Amazon, leveraging the rise of influencers working with Amazon.
• Encouragement for listeners to consider testing the Amazon strategy discussed in the episode, either by reaching out to Upgrowth Commerce or attempting the approach independently.

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

The rise of e-commerce and globalization has made it easier for businesses to access suppliers from around the world, but it also created new challenges and pains. However, the experts always have the right solutions to overcome these issues.

In this episode, Jordan West talks to Yulia Blinova from Zignify Global Product Sourcing. They talk about all things product sourcing and some tactical ways to get the best possible deals for your business. 

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• It is always good to have backup plans for the safety of your supply chain.
• Have a potential factory somewhere outside of the country where you originally produced.
• If your products are complicated and you need to source outside China, do not source by product.
• When sourcing outside of China, consider contacting at least 60 factories because they will need more time to respond to you. 
• On average, it takes about 3 e-mails and 4 phone calls for one factory to respond.
• Trust people who have proven experience and expertise in product sourcing.
• Always be knowledgeable of the culture of the people you are talking to.
• Be nice when communicating and doing transactions with people.
• The best way to get an immediate response from a US manufacturer is to contact them through the contact form on their website.
• What you give to others will always come back to you.

Recommended Book:
The Go-giver https://thegogiver.com/

Today’s Guest:

Yulia Blinova is the founder of Zignify Global Product Sourcing. She’s been working in product sourcing for the last 18 years. She is an expert in business and strategy development, project and team management, sourcing, and negotiations with different people and countries.

Connect and learn more about Yulia and Zignify Global Product Sourcing here: Website: https://zignify.net/
LinkedIn: https://www.linkedin.com/in/yuliyablinova/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
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Deciding to exit a business can be a difficult decision for some business owners. However, the longer you wait, the more difficult it is and the less favorable the transaction will be.

In this episode, Kelcey Lehrich from 365 Holdings is back and he talks about them buying distressed businesses, what that looks like, what valuations look like right now, and what the M&A looks like.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• If you look at any niche category, the longer you're in the game, the bigger your email list is, the more brand search you have, and the better domain authority you have.
• People should be leaning into demand creation and customer acquisition if their economics work. 
• If you are motivated to sell, a good buyer will pay a good price for your business.
• Prices will depend on the quality of your business.
• Growing through acquisitions once you have a platform is a great way to scale your company.
• If you’re worried about your business, start sooner. The longer you wait, the harder it gets, and the less favorable that transaction probably is going to be.
• Get a coach, get somebody outside of yourself because you may not recognize some things when you make decisions.

Recommended Tool:
Triple Whale https://www.triplewhale.com/
Recommended Podcasts:
My First Million https://www.mfmpod.com/
Business Breakdowns https://podcasts.apple.com/ph/podcast/business-breakdowns/id1559120677
Invest Like the Best https://podcasts.apple.com/ph/podcast/invest-like-the-best-with-patrick-oshaughnessy/id1154105909
Think Like an Owner https://podcasts.apple.com/ph/podcast/think-like-an-owner/id1445929750

Today’s Guest:
Kelcey Lehrich is a co-founder and the CEO of 365 Holdings. They are a private investment company acquiring e-commerce brands, primarily selling on the internet. They currently have 9 brands in their portfolio today.

Connect and learn more about Kelcey and 365 Holdings here:
Website: www.365-holdings.com
Twitter: https://twitter.com/kelceylehrich?lang=en
LinkedIn: https://www.linkedin.com/in/kelceylehrich/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
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https://www.secrets.upgrowthcommerce.com/

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The level of emotional intelligence of an individual or in an organization predicts its future. The more emotionally intelligent one is, the more they are able to address and withstand the most difficult challenges that come to them. But, what could be the biggest limiting factor to developing one’s emotional intelligence?

In this episode, Jordan West interviews Phil Johnson from Master of Business Leadership. They talk about the importance of developing one’s emotional intelligence, why people are often low on it, and the ways to potentially start to develop it within an organization. 

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• The bigger the gap between where you are versus where you want to be, the more motivated you are to look for a solution to close that gap. And without that motivation, change is impossible.
• You have to develop an emotional connection to what you want to achieve that’s greater than your fear of stepping out of your comfort zone.
• People who are satisfied with their current results will not get any help from a coach.
• The process of developing emotional intelligence is much more difficult than intellectual and physical labor.
• If you’re unwilling to fail, you’re guaranteed to fail.
• The lack of emotional intelligence blinds us to reality, to be able to see ourselves and other people for who they are. 
• The more emotionally intelligent you are, the easier it is to see it in other people or the lack of it.
• Without the development of our emotional intelligence, we're going to experience accelerating rates of drama, chaos, and conflict. 
• The development of emotional intelligence is an experiential process. It is not an intellectual process. 
• How somebody feels about you, whether they like or hate you, has nothing to do with you. It has to do with what's going on inside of them
• The development of emotional intelligence represents the future of organizational change.

Today’s Guest:

Phil Johnson is the CEO and Founder of the Master of Business Leadership program. He’s been an executive coach for the last 22 years working with executives and organizations worldwide to help develop leadership and emotional intelligence leading to career, corporate, and personal success.

Connect and learn more about Phil Johnson here:
LinkedIn: https://www.linkedin.com/in/philipjpjohnson/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
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Marketing is a huge part of your growth and success and it is critical to have the right mindset when it comes to it.

In this episode, Jordan talks about a case study of a brand that is heavily relying on a single marketing channel and is terrified that that channel could end up dying. He shares what they found out that led to this brand’s massive growth.

Are you worried or scared that your single marketing channel reliance is going to kill your business? Listen and learn in this episode!

Key takeaways from this episode:

• A marketing channel working for your business now can dry up and may not work anymore in the future. 
• Marketing is not an expense or a budget line item. It is fuel for your growth and success.

The Case Study:

Problems: 

1. The brand is heavily relying on one marketing channel. 
2. They’re unsure of the next best move to scale a predictable growth.
3. They’re underutilizing their UGCs.

Solution: 

1. Implemented the Upgrowth Scaling Framework on Meta and Google (upgrowthcommerce.com/grow)
2. Created the 3-legged Stool: Influencer Marketing, Facebook Advertising, and Google.

Results:

1. 20% decrease in CPA.
2. A massive 143% year-over-year growth!

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).

Start here: https://try.knocommerce.com/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
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Success in digital marketing depends on the goals you identify right from the start. The clearer your goals are, the more efficient your ad strategies will be.

In this episode, Jordan West interviews Andy Janaitis from PPC Pitbulls. They talk about the best ad campaigns to spend your money on if you have a $10,000+ monthly budget. They also discuss Performance Max campaigns, branded search, and where these two fit in.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• The first step is to figure out the stage you are in your business and the specific goals you want to achieve next. Once you simplify and understand these things, you can then come up with the best strategies to apply to your business.
• It helps to first check the profitability of your campaigns.
• When set up correctly, branded searches are cheap tools that are still effective to get a higher edge against competitors and control your ad listings.
• Limit the number of campaigns to run based on your budget for ad spend.
• The more you can consolidate the data coming back in, the more you are giving the model a chance to get running and learning as quickly as possible.
• Avoid running the same product in different asset groups.

Recommended Tool:
Google Analytics https://analytics.google.com/

Recommended Podcast:
Animal Spirits Podcast https://animalspiritspod.libsyn.com/

Today’s Guest:

Andy Janaitis has been in the digital space for 10 years now serving clients from different industries. He started PPC Pitbulls in 2020. They have a mission to support craft brands. They simplify digital marketing, boost online sales, and develop online customer relationships for these brands.

Connect and learn more about Andy and PPC Pitbulls here:
LinkedIn: https://www.linkedin.com/in/andyjanaitis/
Website: https://ppcpitbulls.com/

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).
Start here: https://try.knocommerce.com/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

Send us a text

As marketers, we know that on-platform attribution is not to be trusted. Instead, we need to focus on understanding the psychology of the people coming to your store. Brands must understand how their customers think.

In this episode, Jordan interviews Sarah Levinger from KnoCommerce. They talk about performance creative, that one type of shape that almost guarantees you a higher click-through rate, and the right questions to ask in your post-purchase survey.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Understand the data and the emotions that people use to purchase and apply them to your ads to get better results.
• Place a review tool on your website that will gather photos along with reviews.
• Performance comes down to understanding platform psychology. 
• The most important part of your ad should be placed in the lower right corner.
• Understand color psychology. Don’t use your brand colors if it blends with the platform color.
• Images get people to stop and text gets people to stay.
• How you ask questions will change the answer that comes back.

Recommended Podcast:
The Brainy Business https://thebrainybusiness.com/podcast/

Today’s Guest:

Sarah Levinger has been in marketing for about 14 years. She’s currently a consumer behavior analyst, creative strategist, and performance creative consultant. 

Connect and learn more about Sarah Levinger and KnoCommerce here:
Website: https://knocommerce.com/
LinkedIn: https://www.linkedin.com/in/sarahlevinger/
Twitter: https://twitter.com/SarahLevinger
YouTube: https://www.youtube.com/channel/UCDaXYB8t_FD6TSi3c7y5qyg

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.
Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).
Start here: https://try.knocommerce.com/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta: https://www.secrets.upgrowthcommerce.com/

Send us a text

One of the most powerful things to strengthen your brand is building a community.  This is where your most loyal customers find connection and belonging. Not only do you get more traction, loyalty, and referrals but also priceless insights that will improve your brand which all lead to massive scaling opportunities.

In this episode, Jordan talks about the power of building a community around your brand and the 8 steps in building a successful brand community. He also answers some of the questions of his listeners about the topic.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

The Power of Building a Community

1. Effectively and inexpensively promote your brand as the authority.
2. Reach more people that will likely become your customers.
3. Engage your customers on a more personal level.
4. Actively re-engage existing customers and increase customer LTV (VIP group)
5. Engage in personal discussions with members and get valuable feedback.
6. Gain priceless insights on how to improve your content/brand/product/services.

The 8 Steps of Building Your Brand Community

1. Determine its purpose. 
2. Create the right community. A true VIP group should be closed.
3. Promote your Facebook Group to your existing customers. 
4. Reward your members with exclusive promos, content, etc. 
5. Content, content, content. Quality content needs to be the fundamental building block of your VIP group.
6. Engage with your members daily. Keep your engagements organized and consistent within the group. Find out the best time they are online and engaging.
7. Word-of-mouth and referral programs.
8. Actively monitor your insights.

Stop what you’re doing right now and take our free Offer Generator course at https://upgrowthacademy.podia.com/.

Upgrowth Commerce Group Coaching: upGrowthcommerce.com/coaching

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).

Start here: https://try.knocommerce.com/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

Send us a text

There are many people dissing SEO on Twitter and LinkedIn. Should you disregard it because you’re not going to rank anyway? Or should we go back and learn the basics of it?

In this episode, Jordan West interviews Tanner Scott, an SEO expert and the Founder and CEO of Ranksey. They talk about all things SEO, some of the big mistakes you’re making on your site, and actionable items that you’re going to be able to do right away.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Customer value optimization allows you to be more efficient and leads to cheaper new customer acquisition.
• What some companies are doing wrong with their SEO is a lack of focus on content marketing in general. 
• The cornerstone of an SEO strategy is being able to write about things your target audience is searching for and tying that back to your product offering. 
• Another big website mistake is the lack of attention to collection pages.
• When users land on a page, they need to see what they should do next based on what their needs are.
• FAQ sections are important.
• Create more specific product names and descriptions.
• Make sure you get good social proof. 
• Include your target keyword on your URL slug and make it as short as possible.
• People and processes are the two things that you have to get right if you want to scale your business.

Recommended Tool:
Data Feed Watch  https://www.datafeedwatch.com 

Recommended Book:
Traction by Gino Wickman https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 

Today’s Guest:
Tanner Scott is the founder and CEO of Ranksey Digital Marketing. They help eCommerce brands scale by helping them increase the customer value of their store and lower their Customer Acquisition Cost.  

Connect and learn more about Ranksey here:
Website: https://www.ranksey.com 

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).

Start here: https://try.knocommerce.com/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

Send us a text

If you’ve been listening to this podcast for a long time, you probably know what Jordan West’s biggest life goal is. It is what every episode is all about. He understands that people need help and he’s obsessed with helping them. 

In this episode, Jordan talks about what is working in 2023 and the Upgrowth Academy his team created. He shares a bunch of free resources to help you grow your business. 

Listen and learn in this episode!

Key takeaways from this episode:

• Less is more. Finding what is working, doing a lot less with it, and continuing to scale up those will continue to work in 2023.
• Once you have an offer that works, scale it up.

Stop what you’re doing right now and take this free Offer Generator course at https://upgrowthacademy.podia.com/.

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).

Start here: https://try.knocommerce.com/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

Send us a text

We’re heading into a recession, and it’s an opportunity to build a better business and become successful. The people that act now are going to be the people that are sitting on the top when things swing back around.

In this episode, Jordan West interviews Charley T of Disrupter School. They talk about why every metric that we’re tracking is the wrong metric to focus on, the metric that you should be tracking, and how to build an actual business.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• You need to show your clients the numbers that matter, not just to make them feel good but to help them grow.
• Attribution is a lie. There is no way to assign credit for any sale to any specific effort.
• Making a sale is fundamentally different from acquiring a customer.
• If you’re not able to project the outcome of a data set a week or a month in advance, then you can’t plan for the future.
• When you’re entering a business, always note what is stable and projectable. 
• Once everything is stabilized, look at the value, volume, and cost of everything.
• Focus on testing one thing with the scientific method until you can improve it.
• Invest in appreciating assets where the system gets smarter.
• The number one most important thing is the future cash flow to profit and to be able to geometrically increase your investment in your business.
• If you can get rid of your ego and focus on the bank account, you’re going to make way more money and work a lot less.

Today’s Guest:

Charley T, also known as the Facebook Guy, has been in digital marketing for about 11 years and training people in the space for a long time. He is also the founder of Disrupter School.

Connect and learn more about Charley T here:
Website: https://www.disrupterschool.com/FacebookDisrupter
Other Socials: https://www.fbdisrupter.kartra.com/page/links 

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).

Start here: https://try.knocommerce.com/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

Send us a text

Uncover the power of data-driven decisions in ad campaigns. Dive into the art of testing and learning different attribution windows on Threads for exponential growth. From 1-day click to 28-day click, understanding the right attribution settings is pivotal for maximizing ad effectiveness.

In this episode, Jordan West walks through the different types of attribution settings and shares his insights on when to use each one. From 1-day click attribution for quick purchase decisions to 7-day click and 1-day view for longer buying cycles, Jordan provides practical tips for optimizing ad effectiveness. Tune in to gain valuable knowledge on how to align your attribution settings with your campaign goals and maximize your ad spend efficacy. Plus, learn the importance of testing and consistency when it comes to finding the right attribution setting for your brand.

Listen and learn in this episode!

Key takeaways from this episode:

• Understanding the various attribution settings available (1-day click, 7-day click, 1-day view, 7-day click 1-day view, 28-day click 1-day view) and knowing when to use them based on the product or service being marketed.
• Tailoring attribution settings to match the buying cycle of the product or service (short buying cycle, longer buying cycle, high consideration products).
• Aligning attribution settings with campaign goals and the customer journey, and constantly testing and learning to optimize ad spend efficacy.
• Emphasizing the importance of research, analysis, and consistency in selecting the right attribution settings for Facebook ads.
• Encouraging listeners to test and not just default to the same attribution settings they have used in the past, and to let Facebook know what is desired for optimal results.

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

Creating offers for your brand can transform your brand and your life. However, not everyone knows how to create effective offers because they may be missing some of the key elements involved.

In this episode, Jordan West talks about the 7 elements of an incredible offer. He also shares how to access his free offer generator with you at the end of this short episode. 

Listen and learn in this episode!

Key takeaways from this episode:

The 7 Elements of a Good Offer:

1. Value. The offer needs to provide some kind of value to your customer. If somebody’s going to purchase something, they want to feel like they are getting more out of what they’re purchasing.
2. Relevance. The offer needs to be relevant to the customer. Timing is a big thing when it comes to relevance in an offer.
3. Limited Time. Giving a sense of urgency is essential to creating a good offer.
4. Exclusivity. Offering exclusive things or discounts to loyalty members is a great way to make them take action.
5. Scarcity. Offering a limited quantity also creates a sense of urgency.
6. Simplicity. Make sure that your offer is simple and easy to understand. Customers should easily see the value of your offer and know how to take advantage of it.
7. Clear Call-to-Action. Give people a clear way that they can take action with your offer.

Get the free offer course here:
Upgrowth Academy https://upgrowthacademy.podia.com/

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).

Start here: https://try.knocommerce.com/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

Send us a text

With all the ups and downs happening in the eCommerce space, brands should always be equipped to constantly try and test new approaches to their marketing.

In this episode, Jordan West and Leonardo Caracas of Jump Ventures talk about one of the new ventures that Leo’s up to in the eComm space. He shares how his business has helped a brand go from $60,000 to $6M in monthly revenue. He also shares his advice and content tactics for brands aspiring to take their business to the next level.

Listen and learn in this episode!

Key takeaways from this episode:

• The eComm game is a constant test and iteration of products, content, merchandising, and pricing.
• The current Product Market Fit of brands is identified by looking at their rating and reviews. 
• A brand that is able to have an AOV of around $75 is a brand that is in a healthy space to spend on Facebook and still has a good amount of money left to be profitable. On the other hand, it’s going to be a struggle for brands in the under $50 range.
• It’s very costly to acquire new customers every month and not get to profit from the customers that you acquired in the past.
• Venture companies look at brand KPIs such as conversion, retention, and repurchase rates.
• Brands should have a constant effort to improve their content.

Recommended Tool:
Triple Whale https://www.triplewhale.com/
Recommended Podcast:
The 20-minute VC Podcast https://www.thetwentyminutevc.com/podcast/

Today’s Guest
Leonardo Caracas is a partner at Jump Ventures. They look at brands that have great potential to massively scale and help entrepreneurs take their businesses to the next level.

Connect and learn more about Leo and Jump Ventures here:
Website: https://www.jumpventures.co/
LinkedIn: https://www.linkedin.com/in/leonardocaracas/

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).

Start here: https://try.knocommerce.com/

Send us a text

A clean, efficient, and properly structured shopping feed will help you get incredible results on Performance Max. This leads to higher conversion rates and significant growth in sales.

In this episode, Jordan West talks about Google Shopping Feeds, optimizing your feed, and how to get great results on Performance Max. He also shares the best possible app to feed over to Google, Bing, and other e-commerce platforms.

Listen and learn in this episode!

Key takeaways from this episode:

• Your feed being clean and proper is essential to you getting incredible results on Performance Max.
• Bing, just like Google, has a bunch of free shopping options. There’s no reason your product should not be on Bing.
• Get into the proper product category. Make sure to be as specific as possible with your Google product category. (e.g. Color, Age Group, Gender, Product Condition, Product Type, Shipping Labels, etc.)
• It’s not recommended to do Google shopping promotions through Google Merchant Center. Most times you’re going to be denied. With the Simprosys app, you can create the promotion with one click. 
• Using Symprosis as your shopping feed will help you get better results on PMax.
• Putting your products in and creating a bunch of different asset groups is no longer the best way to run a PMax campaign. Have different campaigns for larger product categories.

Links:
Simprosys App: https://apps.shopify.com/google-shopping-feed
Done With You Service https://www.upgrowthcommerce.com/dwy 

Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.
‘Join the Beta:
https://www.secrets.upgrowthcommerce.com/

This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).
Start here: https://try.knocommerce.com/