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Explore every episode of the podcast Secrets in Medical Device Sales™

Dive into the complete episode list for Secrets in Medical Device Sales™. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
They Didn’t Ask You to Be There… So How Are the Best Reps Still Showing Up?14 Apr 202600:26:44

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You’re not on the schedule. No one called you in. So… Now what? The reps who win don’t wait for access, they create it.

Lisa and Cindy break down the real strategy behind getting into hospitals without a case. From mastering credentialing to leveraging inventory checks and relationships, this episode flips the script on how you think about access.

If you’ve ever felt stuck outside the door, this is your playbook. Learn how to bring value, build trust, and position yourself as the rep they want in the room before they ever pick up the phone.

Must-Hear Insights and Key Moments

  • Follow the Rules First – Credentialing isn’t optional. It’s the baseline for credibility and access.
  • Flip the Mindset – Stop asking “How do I get in?” and start asking “Why would they want me in?”
  • Inventory Is Your In – Checking stock is one of the easiest, most overlooked ways to gain legitimate access.
  • Leverage Your Network – Partner with counterparts and borrow trust to open new doors faster.
  • Gatekeepers Are Power Players – Build real relationships and solve their problems to earn priority access.
  • Bring Value Every Time – In-services, product knowledge, and reliability make you indispensable.
  • Don’t Just Pop In – Wasting time is the fastest way to lose trust and future opportunities.
  • Access Starts Outside the Hospital – Dinners, conferences, and conversations build the relationships that open doors.


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The Skill No One Taught You: How Elite Physicians Actually Read Clinical Data31 Mar 202600:32:29

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You think your data is impressive but is it actually landing or turning physicians off?

Lisa and Cindy sit down with Dr. Bill Dixon and Dr. Brian Brown, interventional cardiologists, to unpack what really happens when reps present clinical studies. From the mistakes that instantly kill credibility to the subtle strategies that build trust, this episode pulls back the curtain on how physicians think, filter, and decide.

If you’re leading with data, skipping the relationship, or pushing too hard you’re missing the mark. This is your playbook for becoming a clinically sharp, trusted partner in the room, not just another rep with a stack of papers.

Must-Hear Insights and Key Moments

  • Why Most Reps Lose Physicians Immediately – Leading with data instead of connection shuts down interest before the conversation even starts.
  • The Right Way to Introduce Clinical Data – Curiosity beats pushing. The best reps spark interest instead of forcing information.
  • Understanding Trial Quality Matters – Not all studies are created equal knowing gold standard trials separates amateurs from pros.
  • Relative vs Absolute Risk (And Why It Matters) – Physicians look beyond flashy percentages to real clinical impact.
  • The “Number Needed to Treat” Game-Changer – One metric that can instantly elevate your credibility in conversations.
  • How Physicians Actually Change Their Practice – It’s not just data it’s experience, trust, and seeing peers use it.
  • The Worst Questions You Can Ask a Doctor – Certain phrases instantly damage your authority and relationship.
  • Clinical > Sales Mindset – The reps who win are the ones who show up as clinical partners, not quota-driven sellers.

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The Five Seconds That Define You09 Dec 202500:23:35

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Ever felt the spotlight on you, and your brain just… freezes?

In this episode, Lisa and Cindy break down what happens when a doctor or client looks at you and asks, “What do I do next?”

From the OR to the boardroom, they unpack how split-second decisions can make or break your reputation, your relationships, and even patient outcomes. They share their signature four-step process to focus, prioritize, speak with certainty, and own your choice.

Learn how preparation, mindset, and muscle memory turn pressure into privilege and why every high-stakes moment is a chance to shine.

Must-Hear Insights and Key Moments

  • Pressure Hits the Spotlight – How sudden questions in high-stakes moments can freeze even seasoned professionals, and why preparation changes everything.
  • The OR Analogy – Lisa compares split-second decisions in sales to life-or-death scenarios in the OR, showing how muscle memory and focus save the day.
  • Four-Step Confidence Framework – Focus, prioritize, speak with certainty, and own the decision, the process that turns panic into performance.
  • Importance of Preparation – Cindy emphasizes pre-case planning and mastering your product knowledge as the secret to instant confidence.
  • Practice Makes Perfect – Applying this method in small, everyday situations trains your brain for high-pressure moments.
  • Body Language & Voice Matter – Calm, precise, confident delivery reassures your client and builds trust.
  • Debrief & Learn – After the adrenaline fades, reflect on the experience to improve your next performance.
  • Pressure Is Privilege – Reframing high-stress situations as opportunities for growth, trust, and career advancement.


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Don't be THAT Rep19 Mar 202400:24:55

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We have all encountered that annoying salesperson whose relentless persistence has us trying to avoid them. Today, we zero in on one of the most critical errors sales pros make. This blunder is not merely an obstacle to closing deals- it can tarnish your reputation and turn you into the salesperson customers try to avoid. There is no need to worry, however. We have your back with the tools you need to correct this type of conduct and remove it entirely from your repertoire of sales techniques.


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Developing Unstoppable Grit with Danielle Cobo12 Mar 202400:31:41

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Get ready to be inspired today, as we have Danielle Cobo joining us as our special guest! Danielle has just written a book, and we are super excited to have her with us today. From her background as a regional sales manager at a Fortune 500 company to her current roles as a keynote speaker and career coach, Danielle's journey has been one of determination and triumph. She hosts the Unstoppable Grit podcast, also having named her recently released book Unstoppable Grit.

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Desperation in Sales and the Danger It Poses05 Mar 202400:30:10

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Have you ever found yourself trapped in the suffocating grip of believing that the world hinges on meeting your targets and then passing that pressure onto your customers without meaning to? Or perhaps you have considered extreme measures to reach your desired goals, convinced no other options were available? If so, this is what we call desperation in sales, and it may be time for you to pause, reassess, and reconsider your options. Join us as we confront the issue of desperation, acknowledging its unwelcome intrusion into sales and sharing strategies to banish it once and for all.


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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How to Set Realistic Expectations (for You and Your Customers!)27 Feb 202400:26:15

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Are you in the habit of setting your expectations for the future? If that is so, are your objectives grounded, practical, and achievable, or are they just too unrealistic to attain? Most of us set our intentions subconsciously throughout the day without even realizing it, and setting expectations is not just about work—it affects every part of our lives. So today, we focus on why it is crucial to set realistic expectations that are intentional and achievable, especially for sales calls. Whether you do so in your job or any other aspect of life, setting the right expectations can make a huge difference. Join us in exploring how setting the right intentions will set you up for success, both now and in the long run.


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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Do's and Don'ts of Disappointment in the Workplace20 Feb 202400:33:23

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Have you ever entered a meeting brimming with excitement and your mind buzzing with innovative ideas, only to find the enthusiasm you anticipated from your customer falls short of your own? Today, we explore the universal experience of disappointment, sharing valuable tips and advice for managing your expectations and finding your way through those discouraging situations. With the right approach, disappointment can become your springboard for growth and resilience.


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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How to Make Decisions That Will Move Your Business Forward13 Feb 202400:26:42

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Every decision you make can significantly impact your journey to success, even the small ones. But you need to understand the action steps behind each decision because, without that, it is just an idea. Join us as we reveal the practical and effective steps you can take today to propel your business to the next level.


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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How to Make Gatekeepers A Valued Part of Your Success Formula06 Feb 202400:24:51

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The gatekeeper works in the front office. They are there to take phone calls and help the professional you want to reach to avoid distractions- and they take it seriously! Whether you are an experienced expert or a newcomer eager to gain insights, this episode will equip you with essential tools to get past the gatekeepers and turn potential hurdles into triumphs.


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We'd Love to Hear Your Stories!

Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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The Illusion of Efficiency: "Reevaluating Multitasking's Impact on Productivity at Work"30 Jan 202400:33:20

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As women,  multitasking can be a valuable trait that we pride ourselves on having.  Today we will take a closer look at examining whether this skill we take pride in is truly helpful or possibly hindering our overall productivity and success. As women, multitasking can be a valuable trait that we pride ourselves on having. Today we will take a closer look at examining whether this skill we take pride in is truly helpful or possibly hindering our overall productivity and success.


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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Blocking Out the Noise: Filtering Negativity23 Jan 202400:24:34

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Negativity is everywhere!  How can you effectively navigate the presence of negativity without allowing it to derail your path to success? In today’s episode, we will explore the prevalent existence of negativity in the workplace as well as life and discuss strategies to filter out the noise, creating a positive environment for you to continue on your path to success.


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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“The Silent Architect: How SELF-TALK Shapes Our Success or Failure”16 Jan 202400:30:15

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Have you ever found yourself in a situation where you believed your plan was solid, but still struggled to achieve your desired outcome without understanding why? 

In that scenario, what kind of self-talk did you engage in?

How do you typically speak to yourself in such situations?

In today's episode, we will dig into the topic of self-talk and its significance. We'll explore why it is crucial not only to maintain a positive and uplifting mindset towards ourselves but also to project this mentality to others. Join us as we uncover the power of self-talk and its impact on our personal well-being and relationships with others.

Mentioned in the Show:


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The REPS Who Play Chess Not Checkers02 Dec 202500:27:31

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What separates top reps from the rest? It’s not just skill, it's how they think.

In this episode, Lisa and Cindy break down why critical thinking is the ultimate competitive edge in medical device sales. They share how this mindset helps you navigate complex decisions, read the room, and deliver value beyond the pitch.

Tune in for real talk, relatable stories, and strategies that sharpen your instincts and elevate your sales game because success isn’t about doing more, it’s about thinking better.

Must-Hear Insights and Key Moments

  • Defining Critical Thinking – What it really means in the fast-paced world of medical device sales.
  • The “Why” Behind Every Call – How understanding your client’s motivation changes your approach.
  • Beyond the Script – When to trust your instincts instead of sticking to the playbook.
  • Learning from Losses – How reflection and feedback sharpen decision-making.
  • Navigating Gray Areas – Why top performers thrive in uncertainty and complexity.
  • The Confidence Connection – How thinking critically builds credibility and trust.
  • Mentorship & Mindset – How support networks help you see blind spots and think bigger.
  • Action Steps for Reps – Lisa and Cindy’s practical advice to build critical thinking daily.


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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Dismantling Self-Doubt: "A Guide to Recognizing and Conquering Imposter Syndrome"09 Jan 202400:30:50

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Do you often attribute your success to luck or external factors rather than acknowledging your own abilities?

Are you constantly bothered by even the smallest mistakes in your work?

Does self-doubt hinder your ability to take action and execute your plans?

In today's episode, we will explore the topic of imposter syndrome and its impact on women in their careers. We'll dig into how this phenomenon can affect confidence and success, and most importantly, discuss strategies to overcome it. 

https://www.paulineroseclance.com/pdf/ip_high_achieving_women.pdf


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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Precision On Purpose: How and Why Setting Strategic Goals Is Important02 Jan 202400:31:14

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Do you set a goal, and if it's not reached, do you tend to give up and move on?  Or perhaps you're someone who gets extremely close to achieving your goals but can’t quite reach them. Ever wondered why that is?

Today, we're diving deep into goal setting. We will uncover a common mistake that many of us make but may not realize.  We'll provide strategies to help you overcome this mistake and not just set goals but actually achieve everything you set out to do. So, grab your notepads and get ready to master your goals into the New Year!


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Business Horizons: A Year End REFLECTION And Why It Is So Important For Your Future Success26 Dec 202300:25:30

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Do you find yourself frantically tying up the year end? Are you someone who would rather fast forward to the New Year and start over?

Or was this a year you wish would never end and you could continue to bask in the glory of all that was great?

Today we will discuss Reflection and how it serves as our pathway to future goals. By taking the time to reflect on where we have been in our career journey, we can gain valuable insights that guide us towards a clearer path forward.


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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Spotlight Series: An Interview with Courtney Tranberg of Smith & Nephew19 Dec 202300:37:04

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Have you ever come across words that were so inspiring that you couldn't help but share them with others? Perhaps it was a quote on social media that resonated deeply, a book recommendation that left a lasting impact, or even just some powerful words spoken by someone you admire. 

Today, we have something special in store for you! We're thrilled to share some truly inspiring words from a remarkable young woman who is making her mark in a male-dominated industry. She embodies the essence of resilience and determination, serving as an incredible example of what it means to be a Girl of Grit. 

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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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“Unveiling the Brotherhood: A Candid Conversation on Navigating the Boy’s Club”12 Dec 202300:30:17

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Have you ever found yourself in a situation where, as the only woman in a room full of men, it seems like they were only speaking amongst themselves leaving you feeling left out. What impact did it have on your ability to relate and connect with them? 

Listen in as we Dive into a candid dialogue with two men as they share insights on unraveling the mysteries of the boys club.

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From GREEN to GREAT: Mastering the Learning Curve05 Dec 202300:29:07

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Are you beginning a new role in your career? Excited to learn and jump in, but also feeling nervous and out of place? Have you ever wondered how long it takes to go from being green - a novice in your field - to becoming great at what you do? 

Today we explore these common questions!! We'll dive into different aspects of the learning curve, & share stories as we explore the rollercoaster of emotions that come with being new and provide guidance on how to navigate through them and come out on top!


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Breaking Chains: "The Grip of Fear in Your Professional Journey"28 Nov 202300:31:11

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Have you ever stopped to wonder what might be holding you back at work? Have you felt a tight feeling inside when faced with challenges? You could guess that it's self-doubt, hesitation, anxiety OR…. Could the underlying culprit be FEAR?

Get ready to confront your fears head-on as we uncover how they might be impacting your business process. We'll guide you through strategies to acknowledge and address these fears, helping you break free from limitations and achieve greater success. Listen in as we Dig in! 


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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LAUNCHING CAREERS: A New Graduate's Guide to the Medical Device Industry21 Nov 202300:22:53

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Whether you're a recent graduate, have family or friends interested in this field, or simply seeking direction yourself; this episode is designed to provide valuable insights and lay the groundwork for a rewarding future career in the Medical Device Space!

Matt Kaufman, Partner and VP at The Mullings Group, an International Search Firm dedicated to the medtech/healthtech and life sciences industry breaks it down for all who are interested in embarking into a career in the Medical Device and Technology Space! Today we address the common questions and uncertainties that arise when entering the medical device space.

Join us as we discuss where to look for opportunities in the medical device industry and provide practical advice on what steps to take next. From networking strategies to gaining relevant experience, we'll cover it all.

linkedin.com/in/mattjkaufman


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The GOLDEN TICKET: Crafting a Winning Resume14 Nov 202300:26:16

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Welcome to the SECOND episode on the art of resume building in our 3 part series on “breaking into the medical device industry”. Whether you're crafting your first-ever resume or aiming to improve your current one, we've got you covered. We're about to answer some essential questions when it comes to creating your best resume and Matt Kaufman helps to outline all of this perfectly for you.

Matt Kaufman is a Partner and Vice President at The Mullings Group, a Medical and Technology Global Recruiting Firm.

linkedin.com/in/mattjkaufman

#resumebuildingformedicaldevice


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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Breaking In To The Medical Device Industry: The First of a Three Part Series with Matt Kaufman; Partner and VP of the World Renowned MedTech and HealthTech Search Firm.07 Nov 202300:30:50

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Are you or someone you know interested in breaking into the amazing world of the medical device and medical technology space?

In this episode, our expert guest, Matt Kaufman, will provide an in-depth exploration of the unique strengths and advantages associated with two of the paths that are the most common...the Clinical Route and the Sales Route.

 Matt does an excellent job on highlighting on the critical aspect of differentiating yourself, and he'll illustrate how to seamlessly connect your past accomplishments to your aspirations in this industry. 

Regardless of which pathway you choose in your journey, Matt simplifies the process for you. So tune in and grab your pen and paper!

https://www.linkedin.com/in/mattjkaufman?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BeK5HMCYmQkaZG1PG6lDigg%3D%3D


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We'd Love to Hear Your Stories!

Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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The Best Thanksgiving Recipe: A Dash of Gratitude, A Heavy Scoop of GRIT25 Nov 202500:24:35

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Happy Thanksgiving from the Girls of Grit!

Lisa and Cindy flip the script in this Thanksgiving episode of The Girls Of Grit. They share five things every medical device rep should be grateful for, yes, even the tiny wins that often go unnoticed.

From the people who make your cases possible to the territories that feel like a second home, these moments of gratitude remind us why we love what we do.

Tune in for relatable stories, laughs, and actionable insights that’ll leave you reflecting on your own career and ready to see your work in a new, thankful light.

Must-Hear Insights and Key Moments

  • Privilege of Meaningful Work – Lisa and Cindy reflect on the impact medical device reps have on patients’ lives and the privilege of contributing to life-changing outcomes.
  • People Who Make the Job Possible – Gratitude for scrub techs, nurses, physicians, and behind-the-scenes heroes who keep operations smooth.
  • Territory as a Second Home – How knowing your accounts, favorite stops, and routines can bring comfort and joy.
  • Unexpected Growth – The career challenges and setbacks that build mental toughness and personal resilience.
  • Sales Wins Big & Small – Why celebrating every victory, from a yes on a case to a new relationship, fuels growth.
  • Seeing Differently – Gratitude isn’t just an emotion; it’s a mindset that changes how you experience work chaos.
  • Med Reps Running Thanksgiving – Fun hypothetical on organizing Thanksgiving like a medical device case—control, planning, and tiny hacks.
  • Community & Support – Appreciation for the Girls of Grit listeners and the partnerships that make growth possible.


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We'd Love to Hear Your Stories!

Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

A Team Dklutr production

Meeting Season is Here! Who's Ready?31 Oct 202300:34:16

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Meetings play a crucial role in connecting with our customers, discussing important matters, and making progress towards our goals. They provide us with a dedicated space to engage and collaborate when our customers are not preoccupied with their own tasks.

But here's the thing: meetings don't just happen magically. There's a significant amount of preparation involved to ensure that they are effective and productive. And that's exactly what we'll be diving into today!

#AWAYLUGGAGE

#ANATOMIE

#TRAVELPRO

#LIQUIDIV


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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Guiding Lights: The Power of Mentorship24 Oct 202300:28:30

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As kids we are all asked: Who do you look up to? Who is your hero? But as adults we often times forget that these people are also important in our professional lives.

Today we will not only discuss the benefits of mentorship, but also include the identifying qualities you should look for in a mentor, as well as practical tips on finding one that aligns with your goals and career aspirations.


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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Behind Closed Doors: Navigating Workplace Challenges with Backstabbing Women17 Oct 202300:29:18

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Have you ever been embarrassed or insulted by a female coworker? Are your conversations filled with drama or are you left feeling worse about yourself or your situation after getting off the phone with them?

In this episode, we not only discuss this toxic behavior but we help to identify these types of women, share how they can negatively impact your professional career and strategies to mitigate any further interactions with these personalities.


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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Stuck in a Rut? Lets "Unlock the Block!"10 Oct 202300:27:29

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Losing motivation in your job isn't at all uncommon. Everyone loses focus here and there.

Today we discuss ways to not only identify the reasons behind this loss of focus but also the acceptance of it and most importantly, ways to unlock the block to help you re-engage with your passion for your career.


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

A Team Dklutr production

Emotional Intelligence: "Tapping Into Your Superpower"03 Oct 202300:25:21

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Are you the type of person who plays well in the sandbox? Maybe your emotions take control and steer you more than your intellectual intelligence.

In today's episode, we dig into the fascinating topic of Emotional Intelligence and the importance of understanding it as well as implementing it into your professional career.


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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Etiquette Matters: "Mastering the Art of Addressing Titles in the Professional World"26 Sep 202300:24:33

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Struggling with how to address a customer? Or maybe you made a mistake by addressing them incorrectly and now are stuck with how to proceed.

Tune is as we share examples and scenarios that highlight the significance of using respectful language when addressing individuals based on their status or position and how respectful etiquette plays a vital role in effective communication.


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Unmasking the Unspoken: "Addressing the Elephant in the Room"19 Sep 202300:25:50

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We all do it...either we pretend it doesn't exist or miraculously the problem will just solve itself! The truth is, that ignoring the elephant in the room doesn't help anyone; it only hinders your pathway to success!

Today we discuss why skirting the issue isn't the solution and instead offer strategies to overcome those obstacles to help you remove that elephant from your room!


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The Permission Paradox: "Unraveling Why Women Ask for Permission in the Workplace"12 Sep 202300:23:31

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Do you ask for permission unnecessarily in the workplace instead of making independent decisions? Are you aware that this is a form of giving up your power to others?

Today, we will uncover the reasons behind this behavior and give you new pathways to follow so that you can deliver confident decisions thus relaying your capabilities and expertise.


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The Pursuit of Balance: Can women truly "have it all?"05 Sep 202300:26:53

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Do you feel like there is an unspoken pressure on women to outperform at work as well as at home? Does "having it all" really exist for women?

In today's episode, we will help to redefine what "having it all" means for each individual woman, creating that balance that is so highly coveted but without the feelings of guilt attached to it.


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Workload Boundaries: Navigating the "YES" dilemma29 Aug 202300:27:26

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Do you find yourself saying "Yes" to all work requests even when you already have more than enough on your plate as it is? Are you overwhelmed and exhausted by the end of the day due to your overcommitments?

Tune in as we discuss how to set proper workload boundaries and mastering the art of saying "No."


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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The Unseen Habit of High Performers18 Nov 202500:34:00

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Ever wonder why some reps crush their goals and then struggle to repeat their success?

In this episode, Lisa and Cindy reveal the secret ingredient that separates high performers from the rest: consistency. They break down how showing up, following through, and building trust with physicians and staff creates momentum that drives long-term results in medical device sales. From handling emergent cases to managing daily touchpoints, they share actionable habits that turn quiet discipline into loud success.

Tune in for practical strategies, real-world examples, and tips to stay steady even when the work feels boring or uncomfortable.

Must-Hear Insights and Key Moments

  • Momentum vs Motivation – Learn why motivation only starts the engine, but consistency creates unstoppable momentum.
  • Trust Through Consistency – How being reliable, responsive, and professionally predictable builds trust with physicians and staff.
  • Hidden Costs of Inconsistency – Forgettable reps lose cases, opportunities, and even financial growth to competitors.
  • Daily Habits of High Performers – Show up, touch at least one account, follow up within 24 hours, and reflect on daily actions.
  • Weekly Habits to Stand Out – Check in with surgeons, express gratitude to staff, and explore new accounts.
  • Small Wins Lead to Big Results – Consistently executing small actions compounds into career-changing outcomes.
  • Practical Tools for Consistency – Use planners or digital reminders to track actions, ensuring nothing falls through the cracks.


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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Morning Musts!22 Aug 202300:25:53

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Do you feel like you are always playing "catch up" during your work day? Do your mornings begin on "offense" or "defense?" If you could craft your perfect morning, what would that look like? What would that include?

Tune in as we discuss our morning musts to help you set up your day for success!


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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From Envy to Admiration in the workplace15 Aug 202300:31:44

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Why do women tend to be more envious than men in the workplace?

Today we will discuss the reasons why women do this and how this can sabotage opportunities and growth in their own careers.


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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Life Happens!...Now What?!09 Aug 202300:26:59

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No matter your job title or company position, life events happen and can overwhelm and take over your goals.

In today's episode we talk about how to handle those life changing events while never losing focus of what your job entails.


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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Over apologizing-why women do it01 Aug 202300:23:54

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In this episode, we will discuss why women tend to over apologize more than men, how this can be seen as a weakness and strategies to replace those apologies with words of empowerment.


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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Still trying to be heard? The "Do's and Don'ts" of Nonverbal Communication25 Jul 202300:31:48

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Combining nonverbal communication along with awareness to your verbal presentation of volume, timing and delivery...you'll be well on your way to not only being heard but achieving the success you desire!


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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Three Common Mistakes Women Make When Trying To Be Heard18 Jul 202300:29:35

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We’ve identified 3 common mistakes women make in speaking, when trying to get their point across based on our experiences and those we’ve witnessed of other women.  Our intent today, is to help you become aware of these 3 things and make small changes, if needed, to your everyday conversation. This can help you improve the way you are heard and perceived to truly make an impact. 


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Intro Episode to The Girls of Grit Podcast11 Jul 202300:14:53

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An introduction to The Girls of Grit podcast hosted by Anneliese Rhodes and Cynthia Ficara.  Two highly successful and professional women working in a male dominated industry of Medical Device Sales.  We divulge all things women want to know or are too afraid to ask!  All episodes are based on our real life experiences working in this industry.  We share the good, the bad and the ugly all while helping to support other women launch, grow and become successful in their careers.  
Anneliese and Cynthia exude one common denominator-GRIT.  


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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From Stuck to Unstoppable: Becoming Procrastination Proof11 Nov 202500:26:40

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Are you ready to be unstuck and unstoppable?

In this episode, Lisa and Cindy expose the hidden illusion that’s quietly stealing your sales success. The one that keeps you “busy” but never bold enough to move forward.

They break down the psychology behind why we delay the very things that could change our careers and how fear often disguises itself as discipline. If you’ve ever avoided that hard call, delayed that big move, or doubted your next step, this one’s for you.

It’s time to see procrastination for what it really is and reclaim your power to act.

Must-Hear Insights and Key Moments

  • The Hidden Illusion of “Busy” – Why staying busy often masks deeper fears of failure and rejection.
  • Procrastination as Protection – How your brain uses avoidance as a survival mechanism.
  • Fear Disguised as Productivity – Recognizing when perfectionism and planning are really fear in disguise.
  • The Mindset Shift That Changes Everything – Simple reframes to turn hesitation into momentum.
  • Accountability That Builds Confidence – Why having the right circle matters when tackling fear-based behaviors.
  • Lisa’s Real-Life Reflection – How she caught herself “researching” instead of doing and what changed.
  • Cindy’s Practical Fix – The tool she uses daily to break down big goals into bold, doable steps.
  • From Avoidance to Action – How to rewrite your sales story by moving through discomfort with clarity and purpose.


Follow The Girls of Grit™:

We'd Love to Hear Your Stories!

Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

A Team Dklutr production

The Resume Hack That Gets Results Every Time with Claire Davis, Founder of “Traction Resume”04 Nov 202500:38:02

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Grit looks like THIS.

In this Spotlight Series episode of Secrets in Medical Device Sales, Lisa and Cindy sit down with Claire Davis, founder of Traction Resume, to talk about turning career setbacks into success stories. After surviving five layoffs, Claire shares how she built a proven system to help medical sales pros market themselves like top-performing products. This episode dives deep into resilience, reinvention, and the power of owning your story.

Real advice. Real talk. Real results.

Must-Hear Insights and Key Moments

  • The Recruiter’s Eye Advantage – How Claire’s decade in headhunting gave her an insider’s view of what hiring managers really look for and why most sales reps miss it.
  • From Laid Off to Lifted Up – The mindset shifts that helped Claire turn five layoffs into the foundation for her company, Traction Resume.
  • The Triple S System – Breaking down her signature formula Style, Story, and Statistics and how it helps medical device pros sell themselves like top-performing products.
  • Faith in the Freefall – Why Claire believes her setbacks weren’t punishment but divine redirection and how faith grounded her through uncertainty.
  • The Power of a Thank You Note – The old-school strategy Claire swears by that turns clients into lifelong champions and opens doors long after a layoff.
  • Owning the Awkward Truth – Why talking openly about layoffs builds connection and credibility, not shame, and how vulnerability actually sells.
  • Spotlight Your Superpower – How even the most seasoned pros overlook their biggest differentiator and the secret question Claire uses to uncover it.
  • Resilience Reframed – What getting back up (five times) taught Claire about confidence, courage, and creating a career that can’t be taken away.

About Claire

Claire Davis is an award-winning Medical Sales Resume Specialist and Career Consultant with 20+ years of experience helping professionals land six-figure roles. As CEO of Traction Resume, the world’s leading medical sales resume agency, she’s guided thousands to career success using her proven resume and networking systems.

A LinkedIn Top Voice featured in Forbes and The Wall Street Journal, Claire turns real-world setbacks into strategies that help others rise, rebuild, and thrive in medical sales.

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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

A Team Dklutr production

Stop Spinning, Start Winning — The Strategy You’re Missing28 Oct 202500:27:01

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What if the reason you’re not hitting your goals has nothing to do with your effort? In this episode, Lisa and Cindy reveal the secret that separates spinning your wheels from actually winning in medical device sales.

Inspired by Cindy’s Ironman journey, they break down how discipline, accountability, and strategy turned into The Girls of Grit Sales Success Planner, a proven system that keeps high performers aligned and unstoppable.

Tune in as they walk through the three pillars: Targeting, Implementation, and Accountability,  and show you how to plan with purpose, execute with confidence, and finally see the results your hustle deserves.

Must-Hear Insights and Key Moments

  • The Ironman Lesson That Built a Sales Strategy – Cindy’s Ironman training inspired a system that helped her hit President’s Club.
  • The Planner That Keeps You Accountable – Discover how daily commitment and reflection can transform your sales performance.
  • Targeting with Purpose – Why defining the right accounts and call points determines your trajectory.
  • Implementation That Moves the Needle – How to reverse-engineer your big goals into daily, doable actions.
  • Accountability Is the Game Changer – The truth about holding yourself to your own standards in sales.
  • From Chaos to Clarity – How structure breeds confidence and consistent wins.
  • The Secret Revealed – Sales success happens when you do things on purpose.
  • Grit in Action – The planner system every high-performing woman in sales needs.


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

A Team Dklutr production

Meet the Visionary Changing the Game for Medical Device Reps with Kendy Elmore21 Oct 202500:34:16

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What happens when women stop waiting for a seat at the table and build their own?

In this episode, Lisa and Cindy sit down with Kendy Elmore, founder of The Lobby Network, to talk about what it really takes to build a movement that empowers reps in medical device sales.

From turning frustration into action to creating spaces where women feel seen, supported, and unstoppable, this conversation is real, raw, and full of bold truths.

Must-Hear Insights and Key Moments

  • The Spark Behind The Lobby Network – How one man’s frustration with the status quo led to a nationwide community for reps in medical sales.
  • From Competition to Connection – Why collaboration not rivalry is the new power move in this industry.
  • Redefining Networking – How The Lobby is changing what “networking” looks like for reps with heart and hustle.
  • Mindset Shifts That Matter – Lisa, Cindy, and Kendy dive into how women can own their worth and advocate for themselves in every room.
  • The Courage to Create Change – The bold steps Kendy took to launch The Lobby while balancing her sales career.
  • Power in the Pivot – Lessons in resilience, adaptability, and staying true to your purpose even when it’s uncomfortable.
  • Community as Strategy – Why surrounding yourself with the right reps can be the smartest business decision you make.
  • The Future of Representative in Medtech – A look ahead at how collective growth and grit are shaping what’s next.

About Kendy 

Kendy Elmore is the founder of The Lobby Medical Sales Network and a Clemson University graduate with a degree in Biology. He began his career as a science teacher and coach before pivoting to medical sales, where his leadership and drive earned him multiple accolades, including the Rising Star Award and President’s Club recognition.

Motivated by a passion for mentorship and community, Kendy founded The Lobby, now the largest networking platform for medical sales professionals to connect, educate, and empower the next generation of industry leaders.

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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

A Team Dklutr production

The Secret Skill That Separates Good Reps From Great Ones14 Oct 202500:22:24

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Ever had one of those days in sales where everything hits at once a brutal call, a sideways case, and a full inbox and you still have to walk into the next hospital like it’s game time?

In this episode, Lisa and Cindy break down the art of compartmentalizing the elite skill that separates good reps from great ones. From handling rejection and managing chaos to mastering emotional control, they reveal real strategies for staying sharp under pressure.

If you’re ready to protect your edge and perform like a pro, this episode is your mental reset.

Must-Hear Insights and Key Moments

  • Compartmentalizing Rejection – Learn how elite reps reset fast after hearing “no” and avoid carrying rejection into the next call.
  • The Mental Scrub – Lisa and Cindy share quick “reset” habits to shake off bad energy and stay present for the next meeting.
  • Compartmentalizing Tasks – Why chaos isn’t from too much work it’s from too much together. Learn to separate, focus, and execute with precision.
  • The Power of the Planner – Discover Cindy’s quarterly planner system designed to keep you accountable, focused, and calm under chaos.
  • Manage Energy, Not Just Time – True productivity isn’t just scheduling—it’s directing your energy where it matters most.
  • Compartmentalizing Emotions – The elite reps know: emotions don’t belong in the OR. Learn how to stay composed without faking calm.
  • The “Edge” Secret – Lisa reveals the secret that keeps high performers sharp under pressure: keep your edge, no matter what.
  • Real Talk on Women in Sales – Why mastering compartmentalizing helps women show up steady, confident, and respected in high-stakes environments.


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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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Doing the Hard Things: How She Leads, Balances and Breaks Barriers with Erin Kagan07 Oct 202500:25:40

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Ever made a mistake so big you thought it would define you?

Erin Kagan has been on the softball field and in her career and she’s proof that setbacks can fuel the ultimate comeback.

Lisa and Cindy sit down with Erin, now Manager of National Accounts at Ferguson Enterprises, to talk about fearlessly leaping into new industries, thriving in a male-dominated space, and why she ditched “work-life balance” for a healthier blend.

You’ll hear practical tips on building confidence, setting boundaries at home and at work, and finding mentors who open doors you didn’t know existed.

Must-Hear Insights and Key Moments

  • The Athlete Advantage – How Erin’s years as a Division I softball player taught her focus, discipline, and the “amnesia” mindset for bouncing back fast.
  • A Leap of Faith – Leaving a thriving railroad career for a brand-new industry and the fear she had to face head-on.
  • Networking as a Power Play – Why visibility matters, especially when you work far from HQ, and how Erin leveraged relationships to rise quickly.
  • Mentorship That Moves Mountains – The story behind being paired with Ferguson’s Chief People Officer and how it transformed Erin’s trajectory.
  • Thriving in a Male-Dominated Industry – Real talk on confidence gaps and Erin’s approach to lifting other women up.
  • Creating a Women’s Leadership Summit – How spotting an industry gap led her to build an impactful annual event in just two years.
  • Work-Life Blend, Not Balance – Erin’s color-coded calendar trick, hiring help without guilt, and her secret to keeping family first.
  • Shared Goals at Home – Why transparent communication with her husband turned them into true partners in both career and parenting.

About Erin 

Erin Kagan is a people-focused leader known for her curiosity, competitive spirit, and passion for building strong teams. Born and raised in Yorktown, Virginia, she now lives in Tampa, Florida with her husband and two children. Erin began her career at Norfolk Southern before making a bold industry switch to Ferguson, where she’s spent the past eight years growing as a manager and leader. Inspired by her father, a CPA turned CEO and shaped by years as a Division I softball player at the University of North Carolina, Erin brings integrity, resilience, and a team-first mindset to every challenge she takes on.

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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

A Team Dklutr production

Ghosted in the O.R.: When Your Surgeon Goes Silent17 Mar 202600:24:20

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One day you're in the OR every week… the next, you’re not. No calls. No texts. Just silence. What happened?

Lisa and Cindy tackle one of the most painful realities in medical device sales: when a physician suddenly stops using your product. Instead of panicking, they break down the mindset and strategy high performers use to respond under pressure.

From pausing emotional reactions to having uncomfortable conversations and rebuilding trust, this episode reveals the three critical steps that separate struggling reps from resilient leaders in medical device sales.

Must-Hear Insights and Key Moments

  • The OR Gut Punch When You Lose the Case - Lisa and Cindy discuss the emotional shock reps feel when they discover a surgeon has switched to a competitor and why that moment can feel like a personal rejection.
  • Step One: Pause the Spiral - Before jumping to conclusions, top reps learn to stop the emotional spiral and separate assumptions from actual facts.
  • Step Two: Seek the Truth - The only way to understand what happened is by having a direct, honest conversation with the surgeon even if it’s uncomfortable.
  • The TGOG Secret: Get Comfortable Being Uncomfortable - One of the most powerful skills in sales is learning to lean into difficult conversations instead of avoiding them.
  • Why Avoiding the Surgeon Makes Things Worse - Ignoring the issue or hoping it resolves itself can damage the relationship and close the door on future opportunities.
  • Rebuild, Reset, or Pivot - Lisa and Cindy break down the three possible paths after losing an account and how to decide which one is right.
  • Stay Visible Without Being Desperate - Smart reps maintain presence in the account without overwhelming the physician or appearing reactive.
  • Fail Forward and Refocus - Sometimes you won’t win the account back and that’s okay. The best reps use setbacks to sharpen their strategy and grow stronger.


Follow The Girls of Grit™:

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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!

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