Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way.

With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning.

Join your host Loren Baker, as he and Raj discuss how to avoid wasteful strategies of local marketing and multi-location businesses, plus a couple tips on how a good reputation can help attract and retain top talent.

[01:14] - Raj's Background and Journey to Edge.
[02:44] - Edge's Concept of Employee-Driven Growth and Its Connection to Google Reviews.
[10:34] - How Reviews Contribute to Local SEO.
[11:27] - Customer-Facing End: In-Depth Reviews and Personalization.
[13:24] - Standing Out in Cutthroat Competition: Franchises and Service Businesses.
[14:37] - Motivating Employees and Transparent Recognition Through Reviews.
[20:49] - Reputation Management and Injecting Employee Recognition.
[45:06] - Employee Retention During Challenges Like The COVID-19 Pandemic.

We encourage businesses to amplify positive reviews and learn from the negative reviews. - Raj Nijjer, 5:34

Now not only does the brand win and the business win, but employees can feel great or a person can feel great about the job that they've done. - Raj Nijjer, 9:21

Positive reviews are so important. There's one stat I read on your site…53% of customers won't go to a business rated under four stars. - Loren Baker, 15:21

I think the injection of motivating and recognizing your employees while they're doing this service is something that we're very proud of, because we can see which employees are doing really well. And then you can duplicate that. - Raj Nijjer, 21:44

Our goal is to marry the marketing with operational excellence. You want to hold people accountable, especially if you're rewarding them. - Raj Nijjer, 30:53

I think one thing COVID taught every business owner is employee retention and how hard it's been to find people and when a displacement happens, it really jeopardizes your business if you don't plan it well. So you want to keep your superstars, don't ever lose your superstars. - Raj Nijjer - 41:10

Resources Mentioned:

• Edge

Connect With Raj Nijjer:

Raj is Head of Marketing for Edge, an employee-driven growth platform for service brands. Previously, he was the CMO of Refersion (acquired), and held executive marketing roles at Yotpo and Yext (IPO in 2017). Raj also spent over nine years at Godaddy (IPO in 2015) in leadership roles launching innovative product lines with over ten patents issued and leading to a PE buyout and an IPO.

Raj is also fractional CMO to early and mid-stage technology startups. Raj received his Bachelors of Science degree in International Management and his MBA from the W.P. Carey School of Business at Arizona State University.

Connect on LinkedIn: https://www.linkedin.com/in/rajnijjer/
Follow him on Twitter: https://twitter.com/RajNijjer

Connect with Loren Baker:

Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker 

Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts.

Dan brings his experience as a leading SEO consultant for top companies to this exclusive interview. He and Loren navigate the complexities of the shifting SEO landscape, and how to set realistic expectations in your business. 

They also dig into the potential risks and opportunities of AI in search, and what these drastic changes mean moving forward.

I think oftentimes in a lot of organizations, everyone's time poor, everyone has their own set of KPIs and objectives moving towards that bigger goal, and oftentimes SEO is trickled through. - Dan Taylor, 1:53

I think through that communication system framework, however you want to go around it or phrase it, it's about getting that shared buy-in. - Dan Taylor, 8:24

We have people planning their budgets and their SEO plans already, but with a little bit of a turbulent economy, sometimes it's a little bit of a question mark. - Loren Baker, 1:18

[00:43] - Dan's background and expertise
[01:53] - SEO planning and visibility tips.
[03:18] - Recommendations for visibility in SEO.
[04:14] - Managing expectations with AI.
[07:02] - Addressing SEO performance comparisons.
[08:24] - Effective communication for executive buy-in.
[11:17] - Combatting SEO Misinterpretations.
[15:52] - Personal Touch in Client Interactions.
[26:48] - Adapting SEO to Rich Media in Search Results.
[32:06] - Adaptations in the travel industry.

It’s having sincerity and it's actually having a human touch. - Dan Taylor, 14:40

Essentially that kind of battleground which we previously had in search is sort of being lost. Now it's understanding what the impact of that's going to be, whether or not it's going to be a major impact, minor impact, or if the impact overall is going to be redistributive. - Dan Taylor, 18:19

It's about trying to bring in what unique modifiers we can into the actual product pages themselves...So how can we create a differentiator? It was this concept we had called champion products. - Dan Taylor, 21:03

Resources Mentioned:

• Mirador Local

Connect with Dan Taylor:

Dan Taylor is a recognized SEO professional, having worked with a number of companies in strategically helping them increase their organic market visibility and overcome technical challenges. Having consulted and worked with companies like Cloudflare, Proton, and China Southern Airlines, Dan has been featured in the leading SEO publications, as well as spoken at a number of SEO and marketing conferences in Europe, North America, the Middle East, and online.

Connect on LinkedIn: https://www.linkedin.com/in/danielrwtaylor/

Follow him on Twitter: https://twitter.com/taylordanrw

Connect with Loren Baker:

Follow him on Twitter: https://www.twitter.com/lorenbaker 

Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker 

SEO and Site Migrations: Common Pitfalls To Avoid 

with Arnout Hellemans

Migrations can be time consuming and stressful, even more-so when you don't have company-wide collaboration and alignment, or when you're worried about drops in rankings.

Come learn some myth-busting migration tips shared between our host, Loren Baker, and freelance SEO and analytics consultant, Arnout Hellemans.

Arnout has seen plenty of migrations go bad. Hear actual case studies on what not to do to have better success. Join us for this can't miss episode.

Arnout Hellemans is a freelance SEO and analytics consultant based in Amsterdam but mostly working for clients all over Europe and the US. He just loves solving SEO puzzles. He has been freelancing since 2010 and loves it.

Connect with Arnout Hellemans: 

LinkedIn: https://www.linkedin.com/in/arnouthellemans/

X: https://twitter.com/hellemans

Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker 

Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Our host, Loren Baker, is joined by an SEO analyst and expert, Joe Hall of Hall Analysis. Joe shares his insights and everything you need to know about performing a successful SEO audit. What makes a website stand out? Are you – or your clients - making an elaborate effort to make your presence known?

With Joe’s vast experience collaborating with the world’s largest Fortune 500 companies and Silicon Valley Startups, strategy development and in-depth SEO analysis are right up in his alley.

In this episode, Joe enlightens us with often-forgotten SEO auditing issues, like: how to recognize your limitations, having a strategic vs. tactical mindset, establishing best practices, and so much more!

SEO and E-commerce Loren Baker, our host, spoke with Kevin Indig of Shopify, who shared his insights into the challenges of Enterprise SEO and e-commerce with us.

In this episode, we'll learn about Shopify and its features, as well as its benefits and drawbacks and how it helps businesses and startups gain exposure.

If you feel this show gives you the tools to improve your SEO and create brand awareness, make sure to subscribe not to miss any episode. Leave a five-star rating, review, and share to help more entrepreneurs grow their businesses. 

In this episode, our guest is Marty Weintraub. He is the founder of AimClear, a driven Integrated Marketing Agency dominant in customer acquisition and winner of 17 US Search Awards, including 5X most recent Best Integrated Agency. AimClear’s differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing.

Frederick Vallaeys joins Loren Baker to talk about PPC and automation trends introduced by the ad engines. Automation is everywhere – but what does it mean for practitioners? Are we being replaced by machines? How can we reskill to remain valuable to our clients/organizations?

Nicky Wake, founder of The Search Awards, joins Search Engine Journal founder Loren Baker to discuss the story of how she got started in the industry awards space, the growth of Search Awards in the U.K. & EU, and the expansion globally into the U.S.

Mark Traphagen, VP Product Marketing & Training at seoClarity, joins Search Engine Journal founder Loren Baker to discuss SEO automation. No longer a luxury add-on, automation is essential. Learn more about Edge SEO (the ability to make site changes “in the cloud” without involving IT or dev) and Cloudflare Workers – and whether this is the future of SEO, at scale.

Loren and Simon will be discussing Simon's SEO journey from the publisher side at AOL (TechCrunch & HuffPo) to his current "marketplace SEO" focus at Trader Interactive and previously with ForRent.com, and then a bit on working with smaller teams to efficiently get the SEO job done. Simon Heseltine is the VP of the award winning Audience Growth at Trader Interactive (Best In-House Team of 2020 at the Global Search Awards)

Google's Developer Advocate, Martin Splitt joins Search Engine Journal Founder Loren Baker in this live Q&A about Google Core Web Vitals, the delay to June for the Page Experience Update, and other overall performance and speed needs for websites to better compete within Google and convert users.

Nik Sharma, of Sharma Brands joins Search Engine Journal Founder Loren Baker to talk about the best chat, email, loyalty, and other ecommerce apps you can use, how they work, and how they help with long-term customer retention after the initial SEO sale.

In this episode, Loren Baker talks with Arsen Rabinovich, Founder & Managing Partner at TopHatRank, about WordPress SEO, often overlooked SEO issues, site migrations, and much more.

Effective Website Redesigns: How To Avoid Costly Mistakes

With Janet Mesh of Aimtal

Website redesigns are a necessary component for marketers. But with so many elements going into an effective redesign, do you know what to focus on to develop a solid plan from the start? 

Join us and hear from Janet Mesh, CEO and co-founder of Aimtal, as she and Loren Baker, our founder and host, break down the ways to effectively launch a website redesign using Webflow and HubSpot, and the factors you need to focus on when redesigning. You’ll get tips on honing in on your site’s infrastructure using Janet’s “do no harm” strategy, to ensure that you have a clear infrastructure plan from the beginning.

If you're looking to make your next redesign efficient and effective, you won't want to miss these tips.

Resources:

Website Strategy Worksheet 

Connect with Janet Mesh, CEO and Co-Founder of Aimtal:

Janet Mesh is the CEO + Co-Founder of Aimtal, a fully remote integrated marketing & consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in 6 time zones all over the world.

Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018 and Aimtal won the Sprout Social ‘Always Be Growing’ award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to her success, and has led to over a million dollars in sales for her clients in the last year.

Outside of work, you can find Janet trying new restaurants around the world, reading historical fiction novels, and hosting happy hours at home for family & friends.

Instagram: https://www.instagram.com/aimtal_co/

Facebook: https://www.facebook.com/aimtalco/

YouTube: https://www.youtube.com/@aimtal/

Twitter: https://twitter.com/aimtal_co

LinkedIn: https://www.linkedin.com/company/aimtal/

Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker 

Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker 

Loren Baker interviews Melissa Fach, a long-time SEO consultant and former editor of Search Engine Journal, about her move from being an SEO consultant and search industry content editor to taking on a massive change – going in-house to manage enterprise SEO content at Cox Automotive.

How does affiliate marketing tie in to SEO? More than you'd think. Google algorithm updates have led to mega affiliates and their listices ranking higher than ever. How do you get your product or service in the mix?

Adam Riemer joins Loren Baker to discuss affiliate marketing, the state of the affiliate industry and crossing the streams of SEO and Affiliate Marketing.

Loren Baker hosts Navah Hopkins, host of SEJ's Ask a PPC column and Director of Paid Media at JustUno. Expect Loren & Navah to dive into remarketing, tracking ROI and other questions & answers coming from the SEJ Show audience.

We have heard for years that Chatbots are the future and although we have seen some significant progress in the concept and application, they are still impersonal and not as helpful as we had hoped they would be. Dr. Michelle Zhou, co-founder and CEO of Juji, Inc, as well as inventor of IBM Watson Personality Insights, joins us to talk about her belief that in order for Chatbots to be effective, they need to include cognitive intelligence that is both empathetic and responsible.

Looking for great ad opportunities on social networks other than Facebook? Learn all about the targeting options, ad placements, best practices, and caveats within Pinterest, Snap & TikTok.

How much Google knowledge and SEO experience is needed for Apple or Android app store optimizations? Turns out plenty. In Friday's episode, Jackie Chu of Uber will be discussing ASO and how SEO's may have an upper hand when it comes to the optimization of apps as some SEO knowledge spills over into the world of ASO.

Amy & Loren will be answering questions from Amy's eSummit's PPC Master Class, which can be viewed here : https://www.searchenginejournal.com/presentations/

How are you preparing for the Core Web Vitals transition in May? How are you managing the mobile-first index transition? What steps do you take to assess the impact of an algorithm update? How do you get ahead of algo updates? What can you do to minimize negative impact?

Bing Webmaster Tools may be one of the most overlooked items in an SEO's toolbox. Not only can you submit your site via Bing to Bing, Yahoo and DuckDuckGo, but you can also use BWT's internet toolsets to get a better understanding of how Bing crawls and views your site, and an idea on ways to optimize for overall SEO performance.

On today's episode of the SEJ Show, Brent Csutoras is joined by Thomas Kramer, Co-Founder, COO at Paladin Software & Measure Studio and Sarah Galvez, Director of Social Media and Audience Development at Biden for President. Sarah talks us through many aspects of the campaign, from tactics to strategy, while Thomas gives some insight into how they approached data tracking and interpretation.

Using data gathered from 3,890 SEO professionals for our annual State of SEO report, we're ready to give you new insights on the disruptive factors in the industry. From the rise of generative AI to shifting content trends, there are many opportunities to use these new disruptions to your advantage and stay ahead in such a competitive time.

Ben Steele, senior editor at Search Engine Journal, joined me on this SEJ Show to break down the three significant disruptions in the SEO world and the opportunities they present. We examined the process behind implementing generative AI and what AI might look like next year.

Get tactics for communicating your SEO value, tips on new ways to cultivate your audience, and new content creation strategies for facing changing trends.

People noted that generative AI would be the biggest disruptor. However, respondents are largely positive; they feel optimistic about the impact of generative AI and its potential to affect their business's bottom line. I think there's an interesting duality to note there. It's disrupting many things, but people are still excited about it. –Ben Steele, 04:33

You bring up a great point about adapting focus. The industry is incredibly dynamic. With the acceleration of AI, changes in search engine algorithms, and evolving user behavior, SEO professionals need to be agile. They have to reassess and adapt their metric priorities in real time to ensure they're capturing the most relevant data, which translates to business value. That could be the reason we had to revisit the metrics we included in this year's survey. –Ben Steele, 20:29

While I can't predict the future with absolute certainty, what's clear is that the traditional role of an SEO professional is already transforming. SEO is becoming increasingly interdisciplinary. It's no longer just about optimizing for search engines; it's about optimizing for user experience, understanding data analytics, and even having some proficiency with AI and machine learning models. –Ben Steele, 21:15

[00:00] - About Ben.

[03:57] - Top disruptors in SEO.

[04:33] - Has generative AI affected search yet?

[07:07] - User behavior toward new technology: voice search example.

[10:46] - Freelancers moving to permanent positions.

[12:15] - Impact of layoffs in tech companies.

[16:34] - Priority metrics for SEO professionals.

[18:05] - Agency vs. in-house SEO communication struggles.

[22:20] - Importance of click-through rate as a metric.

[27:25] - SEO's role in ecommerce and Google Shopping.

[28:53] - Content's role in SEO.

[29:37] - Top barriers to SEO success.

[30:57] - Communication barriers in SEO.

[32:31] - Frequency of Google updates.

[34:01] - Changes in Google SERPs.

[34:36] - Major takeaways in the SEO report.

[36:46] - Navigating SEO algorithm changes.

[38:03] - Communicating SEO value.

Resources mentioned: 

State of SEO 2024 - https://www.searchenginejournal.com/state-of-seo/

An SEO's job is not just to drive traffic; it's to complete that journey all the way down to the checkout. –Loren Baker, 26:08

What we're seeing is a shift in focus. Last year, people were going back to basics and focusing on technical SEO. This year, we're seeing a greater emphasis on understanding audience intent and traffic quality, not just raw numbers, but what this traffic means. –Ben Steele, 22:22

People are no longer convinced by the promise of getting you to page one for any term you want because the question becomes, 'Page one for what? For something that nobody searches for?' –Ben Steele, 38:03

For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.

Connect with Ben Steele:  

Ben Steele, the Senior Editor at SEJ, boasts profound expertise in digital content. Though he didn't initially aim to become an SEO strategist, the skills he acquired for his role, combined with his self-initiated research into digital marketing, unveiled his genuine passion in this field.

His experience in professional theater not only refined his work ethic and leadership abilities but also fostered other invaluable attributes such as creativity.

Now, at SEJ, Ben contributes to their ebooks, consistently providing fresh perspectives and strategic content advice. Through his SEO endeavors, he artfully weaves the nuances of human experiences, journeys, and expressions into enlightening lessons for others.

Connect with Ben on LinkedIn: https://www.linkedin.com/in/writerbensteele/

Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker 

Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker 

On this episode of the SEJ Show, Loren hosts John Shehata of Conde Nast to discuss Google News, Google Discover, making the most of jumping on trends in News Search, what John feels will be a News Search focus in 2021 and a little bit about NewzDash.

Chris Brogan and Brian Clark both join SEJ's Loren Baker on this episode to discuss the importance of building an audience, the value of an email list, the importance of purging an email list and also how to maintain an audience and launch several ventures or businesses by understand your audience and their wants & needs.

On today's Search Engine Journal Show LIVE, Loren Baker and Greg Gifford will be going over what's important and what's changing for Google My Business and Local Search in 2021.

First off, they discuss the recent add-ons for Google My Business for auto dealers when it comes to inventory.

Second, the ability to sync Google My Business and Google Merchant Center to highlight products available at different locations.

Then they get deeper into things like Service Areas, safety precautions, combatting spam and other happenings within GMB management.

Today's episode of the Search Engine Journal show is dedicated to Hamlet Batista.

Loren Baker's guest today on the SEJ Show LIVE will be Cindy Krum, Founder of Mobile Moxie. Cindy and Loren will be discussing Passages, Sub Topics, Loss of clicks to Google stuff, and the Future of SEO!

Loren Baker of SEJ & Kevin Rowe of Purelinq will be discussing the use of the “black hat” and “white hat” terminology in the SEO world and whether it's still relevant. - What does Black Hat SEO mean? - What is Black Hat linking? - If an enterprise company or a large agency pays a vendor for a link, are they now a Black Hat agency? - I thought Black Hat was more so hacking & taking advantage of plugin vulnerabilities, and not reaching out to publishers. - If no one knows what it means, why are we still using these labels?

On today's episode of the Search Engine Journal Show, Loren will be talking to the host of SEJ eSummit's SEO Masterclass, Keith Goode of IBM, about enterprise SEO, setting up process, teams, training teams and anything else that Loren & Keith can think of.

Loren & Upasna will discuss the importance of a Product Management mindset for implementing successful search strategies in all SEO. Likewise, Upasna will be discussing her course and tips on speaking and getting speaking gigs in SEO.

Ashley Berman Hale will be joining Loren Baker today to discuss the opportunities to grow your personal brand, your career and "giving back" in today's episode of the Search Engine Journal show.

Loren & Amanda will jumping into quite a bit of topic matter on local search including:

How has Google My Business changed in the past year?
What are some of the missed opportunities in GMB?
How does the connection between onsite content & GMB visibility work?
How can a brick & mortar effectively track foot traffic back to Google searches?
Click to Collect, is this a local search KPI?
Recommendations for streamlining GMB certification.

Local Search:
Tips for location page optimizations?
What to avoid with local on-site SEO?
Is localized expert content effective and scalable?

SEJ's Loren Baker discusses Google E-A-T, implementation of authority signals both on-site and off and other cool SEO stuff with Lily Ray from Path Interactive.

Have you wondered how to expand your business' reach across different languages and cultures? Do you know what role multilingual and localized content can play in your business?

Naoko Takano, Localization and Community Program Manager for WordPress, joined me on the SEJShow to explore the significance of localization and internationalization in WordPress’ mission. 

Naoko has been involved with WordPress localization since its infancy and has seen firsthand how multilingual localization has built larger communities around businesses. 

Learn the power of multilingual content and what it means for effectively broadening your reach online. Discover tips and opportunities for your business to collaborate across different cultures and how to leverage this power to improve your ROI.

WordPress, being an open-source solution from WordPress.org, your mission is to empower the publisher. –Loren Baker, 06:45

One of the advantages WordPress has is that we have so many different types of languages, and it's possible to add more languages as long as there are translators. –Naoko Takano, 13:49

The mission of WordPress is democratizing publishing. Our mission is to reach all the people using the internet and want to publish, not only in English-speaking countries. So yes, we want to expand beyond. –Naoko Takano, 23:28

[00:23] - About Naoko.

[02:18] - WordPress localization and global growth.

[06:45] - Open source as WordPress.org's growth driver.

[08:49] - The role of translation in WordPress business expansion.

[10:58] - Volunteer-driven operations at WordPress.org.

[12:55] - WordPress plugins vs. enterprise CMS for expanding businesses.

[13:49] - WordPress' multilingual capabilities.

[14:55] - Anticipation of multilingual support in WordPress core software.

[16:07] - Balancing WordPress' multilingual offerings with business interests.

[16:54] - Gutenberg's fourth phase: Multilingual support?

[17:07] - Adapting translation plugins for WordPress' block editor.

[19:54] - WordPress' growth in the Spanish market.

[21:52] - The most active countries in WordCamps events.

[23:12] - The impact of translation on WordPress.org's international usage.

[24:42] - Democratization through cultural collaboration in WordPress.

[26:12] - Localization in WordPress: More than translation.

[30:15] - The future of multilingual WordPress.

[32:48] - The international WordPress community's size.

[34:07] - Site translation and localization for various audiences.

[36:24] - Connecting with the WordPress community online.

Resources Mentioned: https://wordpress.org/ 

I would like to see a more technology-assisted way for us to read and reach the audience in different parts of the world. That helps us find more engaging content and allows the content provider to reach further than the limitation of their language area. –Naoko Takano, 30:55

We benefit as a community by using the version we are familiar with and providing that to the client. The backend is also translated, which helps people make the plugins usable without the language barrier. –Naoko Takano, 08:49

We, the translation community, always say over 20,000 active people have been translating something within a year or so.–Naoko Takano, 32:52

For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to enhance your knowledge and skills in search marketing.

Connect With Naoko Takano:

Naoko Takano is the Localization & Community Program Manager at Automattic with over ten years of experience in the US. She specializes in software localization and English-Japanese translation and applies her expertise to WordPress support, technical writing, and community organization. 

A full-time contributor to the WordPress Polyglots and Community Teams for almost two decades, Naoko works as a Polyglots Global Mentor and General Translation Editor (GTE) for Japanese, aiding translation contributors and enhancing WordPress accessibility across different languages.

Connect with Naoko on LinkedIn: https://www.linkedin.com/in/naoko/

Follow her on Twitter: https://twitter.com/naokomc

Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker

Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

Talking ecommerce SEO, the holiday push, Black Friday & Cyber Monday SEO along with what you can do during your site's holiday code freeze with Raj Nijjer of GoDaddy, Yext & Yotpo.

This week on the Marketing O'Clock podcast, the team covers Twitter's new conversation settings, a major Google glitch, and Google's new People Cards.

The post Twitter Allows Users to Limit Replies & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

On the latest episode of Marketing O'Clock, as uncertainty about TikTok's future in the U.S. grows, Instagram launches its new video feature Reels.

The post Instagram Introduces TikTok Rival ‘Reels’ & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

On this week's episode of Marketing O'Clock, Quora announced lead generation forms for advertisers, the New Bing Webmaster tools are complete, and more.

The post Quora Launches Lead Generation Forms for Advertisers & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

The Marketing O'Clock team discusses Hulu's new self-serve ad platform, Spotify video podcasts, the Search Console update for Google News Traffic, and more.

The post Hulu Launches Ad Manager Beta & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

This week on Marketing O'Clock, we cover the Twitter hack that rocked the world, new Google Ads features, and Google Analytics predictive tools for advertisers.

The post Twitter Hack Compromises Verified Accounts & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

Producing a successful podcast requires mastering many moving parts. Here are tips on how to keep your shows engaging and appealing to listeners.

The post What It Takes to Run a Podcast with Marketing O’Clock [PODCAST] appeared first on Search Engine Journal.

In this podcast episode, we talk about the correlations between metal and SEO together with fellow metalheads in the search industry.

The post Search & Destroy: SEO, Search Marketing & Heavy Metal Music [PODCAST] appeared first on Search Engine Journal.

Search Engine Journal Founder Loren Baker on what's working in SEO and content, managing an agency during a pandemic, and the best link building tool.

The post Updating Content, News SEO, Time on Site & More with Loren Baker [PODCAST] appeared first on Search Engine Journal.

Brian Harnish talks about how to approach SEO audits today and some tips for delivering reports that drive the most business value for clients.

The post The Importance of an SEO Audit with Brian Harnish [PODCAST] appeared first on Search Engine Journal.

No matter what your business specializes in, your website is often the first place potential clients and customers learn about your company. This means visitors can decide about your services within the first few seconds. So how do you hook them? 

Fiona Allman-Treen, author of “Website Mastery for Business Owners Who Don't Speak Tech,” joins me on the SEJShow and shows you the three key things your website needs to increase your website’s visibility, boost your business growth, and convert visitors to paying customers. 

Get expert analysis based on Fiona’s best-selling book that will show you how to translate the tech-speak around website design and maintain ROI after your website launch's initial excitement is over.

Website Mastery for Business Owners was needed because [speaking tech] is something that people shouldn't have to do to get a really good website. They shouldn't need to know the ins and outs of the code. - Fiona Allman, 00:59

What attracted me to the web in the first place was seeing that level playing field. It makes a one-man band can sound like an orchestra online, and that's what I love. So it's, it's all about making that happen for people. - Fiona Allman, 01:31

I've always found it nice to just send a text every once in a while and send a follow-up because you never know when someone will leave and go somewhere else. It's just good sportsmanship at the end of the day. Just, "Hey, how's it going?" It's checking in, you know, happy new year, whatever it may be. It doesn't have to be cheesy, but it, it has  helped me personally retain or even bring clients back. Just having an open line of communication all the time. –Loren Baker, 20:21

[00:46] About Fiona.

[02:22] Keeping up with recent web design changes.

[03:12] Initial steps in defining a website strategy.

[06:11] Key elements for website visitor engagement.

[13:57] Significance of image selection in customer engagement.

[15:23] Strategies for customer satisfaction and preventing buyer's remorse.

[15:56] Importance of post-purchase customer engagement.

[17:22] Balancing customer connection and salesmanship.

[19:42] Value of communication with returning customers.

[22:57] An insight into Fiona's book "Website Mastery."

[23:00] Advantages of print publishing over online writing.

[24:02] Networking advantages of a physical book.

[25:41] Using "Website Mastery" in client onboarding.

[26:20] Unexpected outcomes of book publishing.

[27:28] Reaction to book rejection at networking events.

[30:49] Advice for non-tech individuals on web design mastery.

Resources Mentioned:

Website Mastery Book: https://www.fatpromotions.co.uk/wmregister/

Fat Promotions: https://www.fatpromotions.co.uk/

You can attract people to your website, but you've got that attraction piece if they don't connect with what they see when they get there. You've got these visitors coming in, like, with decent search engine listings. You'll get that. But if they get there and they don't connect with what they see, it's not going to happen." - Fiona Allman, 06:11

I had one guy who bought a copy, and he put this glorious review on Amazon. He was so kind. And he said, I read it in three days, and I have to work with you. That's it. And it, as it turned out, we ended up going through all the different things that he wanted.–Fiona Allman, 26:56

You want those repeat customers. That's where your engagement gold comes in. When you get those repeat customers, just show them you care. So really what you want to do is, as you say, keep them on the, on your love them up the list. Keep them in your email marketing. Give them regular newsletters, but keep people from pestering them. –Fiona Alman,15:56

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Connect With Fiona Allman-Treen:

Fiona Allman-Treen is the Director of FAT Promotions, a digital agency she founded in 2001 to help clients create compelling websites. Also known for her best-selling book 'WEBSITE MASTERY,' she is renowned for her expertise in strategic website design and online systems that drive sustainable growth for businesses and charities globally.

Before launching her web design agency, Fiona spent over a decade in graphic design and marketing. A passionate advocate for entrepreneurship and female empowerment, she founded the Affinity Business Initiative in 2019 to support local businesswomen. Away from work, Fiona's interests include classic cars, red wine, and playing the ukulele.

Connect with Fiona on LinkedIn: https://www.linkedin.com/in/fatpromotions-website-design/

Follow her on Twitter: https://twitter.com/fatpromotions

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