Explore every episode of the podcast SchoolCEO: K-12 Marketing + Communications

Today we wrap up Season 4 of the podcast with a look back at previous episodes. 

SchoolCEO Original Research: 

What Parents Want: School Communication Best Practices in an Era of School Choice

A Seat at the Table: The relationship between superintendents and school communicators

Common Ground: How tech, comms and supers can work together for stronger school communication

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If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Today we’re sharing an encore presentation of our interview with William D. Parker. 

Listen to Parker’s Principal Matters podcast on Apple. 

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If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Today we review how to make two-way work for you. 

Read Talking Back: Why Your District Needs a Two-Way Communication Strategy for more tips on beefing up yours. 

Check out SchoolCEO Magazine’s survey What Parents Want for more insights. 

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Today we discuss why you should keep all two-way communication to a single platform.  

Read Talking Back: Why Your District Needs a Two-Way Communication Strategy for more tips on beefing up yours. 

Check out SchoolCEO Magazine’s survey What Parents Want for more insights. 

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

SchoolCEO Podcast Season 4, Episode 41: Positive Two-Way

Summary:

Today we discuss why two-way communication should be a tool for sharing positive updates. 

Read Talking Back: Why Your District Needs a Two-Way Communication Strategy for more tips on beefing up yours. 

Check out SchoolCEO Magazine’s survey What Parents Want for more insights. 

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss why two-way communication is so important. 

Read Talking Back: Why Your District Needs a Two-Way Communication Strategy for more tips on beefing up yours. 

Check out SchoolCEO Magazine’s recent survey What Parents Want.

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

This year’s SchoolCEO conference is all about breaking through the noise to differentiate your district in an era of school choice. Join us September 24th & 25th in Little Rock, AR!

Click here to sign up for the SchoolCEO Conference and don’t forget to use the code “podcast” for a $100 discount!

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss how to address crisises in your strategic communications plan. 

Listen to our longer Season 3 podcast episode on communicating in a crisis. 

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Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss creating content guidelines and calendars into your comms plan. 

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Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we continue to discuss the best digital channels for your communication strategy, focusing on social media this time. 

Show Notes: 

Listen to Does Social Media Work for Schools? to hear more about social media’s role in school communications. 

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss the next step for creating a long term communication strategy—choosing the right channels for the right audiences. 

Show Notes: 

Read our findings on What Parents Want from their school or district communications. 

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Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss Step 3 for creating a comprehensive comms strategy—crafting your key messages (without alienating your audience). 

Show Notes: 

For more advice on crafting your key messages in language that appeals to parents, check out Decoding Your School Communication from the Winter 2025 edition of SchoolCEO Magazine.

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Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss Step 2 for creating a comprehensive comms strategy—segmenting your stakeholders.

Show Notes: 

For more advice on crafting your own audience personas, check out Personas of Interest from the Winter 2025 edition of SchoolCEO Magazine.

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Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we’re discussing the first step in designing a long term communication plan: gathering feedback. 

Show Notes: 

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we’re reviewing some of our biggest takeaways from this year’s NSPRA National Seminar. 

Show Notes: 

Read our original research projects to find out What Milennial Teachers Want, how everyone benefits when school comms pros have A Seat at the Table, and how school communications benefit when Supers, CTO’s and Comms share Common Ground.

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If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we’re replaying our interview with NSPRA 2025 Presidents Award Winner Lesley Bruinton, APR on the subject of strategic communication.

Show Notes: 

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Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we review our SWOT analysis of school comms and discuss where to go from here. 

Show Notes: 

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Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Resumen: 

Hoy discutimos cómo involucrar en lugar de alienar a su comunidad de habla hispana. 

Mostrar notas: 

Este episodio presenta extractos de un artículo de la revista SchoolCEO de 2022, On the Air with LOBO Live de Melissa Hite. 

Suscríbete a nuestro boletín en https://www.schoolceo.com/subscribe-now/. 

Visítanos en schoolceo.com y conéctese con SchoolCEO en LinkedIn o X/Twitter @school_ceo. 

Si tienes una historia que te gustaría compartir con el equipo de SchoolCEO, envíanos un correo electrónico a eileen@schoolceo.com o agenda una llamada.

SchoolCEO es impulsado por Apptegy, creador de la plataforma líder en comunicación y gestión de marca para escuelas K-12.

Summary: 

Today we discuss how to engage rather than alienate your Spanish speaking community. 

Show Notes: 

This episode features excerpts from a 2022 SchoolCEO Magazine article, On the Air with LOBO Live by Melissa Hite. 

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today’s episode is an encore of our 2021 interview with Derek W. Black, author of Schoolhouse Burning. 

Show Notes: 

Read Schoolhouse Burning by Derek W. Black. 

Secure tickets to this year’s SchoolCEO Conference Sept. 24th-25th to see keynote speaker Derek W. Black.

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss ways to communicate effectively in an emergency. 

Show Notes: 

Donate to the Kerr County Flood Relief Fund here. 

This episode features excerpts from a 2020 SchoolCEO Magazine article: Comunicating in a Crisis. 

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss how you can look “school choice” square in the eye.

Show Notes: 

Watch ICCSD’s “Game On” Video. 

Read Schoolhouse Burning by Derek W. Black, a keynote speaker at this year’s SchoolCEO Conference. Get your tickets now!

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Charter schools are a major player in the school choice era, but what effect do they have on public schools? Dr. Shon Hildreth shares his 2021 research findings on the topic.

Show Notes: 

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

To support families is to retain them. Here’s how one district does that.  

Show Notes: 

Check out our story on the retention phase of enrollment marketing. 

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss how hospitality can keep families happy and enrolled in your schools. 

Show Notes: 

Check out our guide to enrollment marketing. 

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss how to build relationships with local realtors to create awareness of your schools. 

Show Notes: 

Check out our piece on the awareness phase of enrollment marketing. 

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss school choice and how to use SEO to create awareness. 

Show Notes: 

Check out our piece on the awareness phase of enrollment marketing. 

Read Designing a Communication Survey for tips on creating your own. 

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss ways to cultivate parent—and community—ambassadors for your schools.

Show Notes: 

Read Enrollment Marketing: Advocacy to learn more about this subject. 

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss letting students help put on school events. 

Show Notes: 

Read The Experience of a Lifetime to learn more about the power of in-person events. 

Read From Scholars to Storytellers to learn more about how to get students involved in your school marketing and PR. 

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss letting students contribute to schools’ social media. 

Show Notes: 

Read From Scholars to Storytellers to learn more about Arcadia Unified’s communications internship program.

To sign up for the National Communications Internship Collab, click here. 

For more school marketing strategies and insights, check out our free webinars at https://info.apptegy.com/events-and-resources.

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss recruiting students to increase your comms team’s capacity. 

Show Notes: 

Read All Hands on Deck to learn more about Lytle ISD and Skull Studios.

For more school marketing strategies and insights, check out our free webinars at https://info.apptegy.com/events-and-resources.

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss paying teachers & staff a small stipend to manage social media. 

Show Notes: 

For more great ways to turn staff into storytellers, read: Who’s Telling Your Story. 

See all of the results from our 2024 study: What Parents Want. 

For more school marketing strategies and insights, check out our free webinars at https://info.apptegy.com/events-and-resources.

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss turning teachers and staff into ambassadors for your brand. 

Show Notes: 

For more great ways to turn staff into storytellers, read: Who’s Telling Your Story. 

See all of the results of our 2022 study: Who Speaks For Your Brand. 

For more school marketing strategies and insights, check out our free webinars at https://info.apptegy.com/events-and-resources.

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss how to tell more stories in less time. 

Show Notes: 

Listen to our interview with Saginaw ISD to learn more about Collective Authorship. 

Read Who’s Telling Your Story to learn about other storytelling systems for schools.

Sign up for the 2025 SchoolCEO Conference this fall to hear even more great original research!

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we continue to discuss why comms pros are experiencing record burnout—and how to avoid it. 

Show Notes: 

Read A Seat at the Table to learn all of our findings about school comms. 

Sign up for the 2025 SchoolCEO Conference this fall to hear even more great original research!

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss why comms pros are experiencing record burnout—and how to avoid it. 

Show Notes: 

Read A Seat at the Table to learn all of our findings about school comms. 

Sign up for the 2025 SchoolCEO Conference this fall to hear even more great original research!

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss how comms pros’ relationships with supers differ from their relationships with site-level staff. 

Show Notes: 

Read A Seat at the Table to learn all of our findings about school comms. 

Sign up for the 2025 SchoolCEO Conference this fall to hear even more great original research!

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss one of school comms’ biggest challenges: small teams.

Show Notes: 

Read our original research: A Seat at the Table to learn more about this topic. 

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we’re sharing how one district in Florida overcame staffing and budget obstacles.

Show Notes: 

Nominate someone you know for the SchoolCEO Excellence in School Marketing Award. 

Don’t forget to buy your tickets for the SchoolCEO Conference in Little Rock, AR, this September! 

For more school marketing strategies and insights, check out our free webinars at https://info.apptegy.com/events-and-resources.

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Happy Mother’s Day! Today we discuss how you can tap into moms’ expertise and meet them where they are.

Show Notes: 

Find out more about the 2025 SchoolCEO Conference and get your tickets at https://www.apptegy.com/conference/. Early bird pricing ends on May 9th!

Learn How to Master School Communication in the Digital Age from a kick*** mom and marketer at Apptegy.

To read more about Katherine Wentsch’s journey to self-acceptance, read her book: Slay Like a Mother.

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss the 3 key elements of a good story. 

Show Notes: 

Read our Storytelling guide to learn more great tips. 

If you know a great storyteller in school comms, nominate them for the SchoolCEO Excellence in School Marketing Award. Finalists receive a free ticket to the SchoolCEO Conference in September and a write-up in our magazine!

Don’t forget to buy your tickets for the SchoolCEO Conference in Little Rock, AR, this September! 

For more school marketing strategies and insights, check out our free webinars at https://info.apptegy.com/events-and-resources.

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call.

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

Today we discuss how to generate stories instead of waiting for them to come to you. 

Show Notes: 

The SchoolCEO Podcast is written by Eileen Beard and produced by Tanner Cox.

Read School Shoutout: A Joyful Revolution from the Winter 2025 issue of SchoolCEO Magazine. 

This episode mentions Unreasonable Hospitality by Will Guidara. 

For more school marketing strategies and insights, check out our free webinars at https://info.apptegy.com/events-and-resources.

Subscribe to our newsletter at https://www.schoolceo.com/subscribe-now/. 

Visit us at schoolceo.com and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at eileen@schoolceo.com or schedule a call with us!

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Summary: 

In this episode we share how one district in Georgia attracted families with a unique new feature. 

Show Notes: 

Read the full article: School Shoutout: Sliding into Success. 

Learn more about us and subscribe to our school marketing newsletter at schoolceo.com. If you have a story you’d like to share with the SchoolCEO team, email me at eileen@schoolceo.com or schedule a call with me! 

Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform

Summary: 

In this episode we share a SWOT analysis of school communications nationwide. 

Show Notes: 

Listen to our interview with Greg Turchetta on Season 2 of the podcast: Winning at School Communications. 

Read the original research cited in this episode: A Seat at the Table, Who Speaks for Your Brand and Layers of Leadership. 

Learn more about us and subscribe to our newsletter at schoolceo.com. If you have a story you’d like to share with the SchoolCEO team, email me at eileen@schoolceo.com or schedule a call with me! 

Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

SchoolCEO is powered by Apptegy; the maker of the leading K-12 communications and brand management platform.

Summary: 

We’re kicking off a brand new season with a fresh format. In this episode, we talk about how to cultivate a beginner’s mindset. 

Show Notes: 

Read Look Again by Tali Sharot and Cass R. Sunstein.

Learn more about us and subscribe to our newsletter at schoolceo.com. If you have a story you’d like to share with us, email me at eileen@schoolceo.com or schedule a call with me! 

Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

This season, we've taken a deep dive into school marketing, exploring everything from brand to digital experience. Today, we're connecting all the pieces and providing you with actionable steps to transform how your community thinks and feels about your schools.

Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.

Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

In this episode we’ll discuss how to create advocates for your schools. First, you have to focus your attention toward people who can actually be converted. Second, you have to wow them with intention and thoughtfulness. 

Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.

Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

It’s time to address the elephant in the room: crisis communications. Crises are unavoidable. As a district comms professional, your role is pivotal to saving your reputation when a crisis lands on your doorstep.

In this episode, we’ll show you how to prepare for a crisis, what to do to maintain trust in the midst of a crisis, and how to recover after a crisis. 

After all, a crisis is also a unique opportunity to come to the aid of your school leaders and your community when they need it most. 

Featured in this episode are Dr. Erika H. James, Dr. Robert Hunt, Amy Edmondson and Sir Cary Cooper. 

Dr. Erika H. James is co-author of the book The Prepared Leader: Emerge from Any Crisis More Resilient Than Before.

Listen to Dr. Robert Hunt on Season 2 of the SchoolCEO podcast.

Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.

Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Today’s focus is on a vital topic in K-12 education: enrollment marketing. Enrollment numbers impact funding and nearly all district operations. A key tool for improving enrollment is understanding the customer journey.

This episode will explore the customer journey to help boost student enrollment.

These phases are Awareness, Interest, Decision, Retention, and Advocacy. Each phase requires different marketing strategies and each one is important to success.

Featured in this episode are Stephen Houraghan, Alycia Burns, Danny Meyer and Jonah Berger.

Danny Meyer is the author of Setting the Table: The Transforming Power of Hospitality in Business. 

Jonah Berger’s most recent book is 

Magic Words: What to Say to Get Your Way

Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.

Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

Schools need to use social media selectively and strategically to get the most out of it. Focusing on already-established communication channels may be a better use of your time and lead to stronger relationships with your school community. 

In this episode, we discuss the rise and fall of different communication channels, why social media is different for schools than it is for the private sector, how it can and can’t work for your schools and recommendations for how to get the most out of it. 

Featured in this episode are Dr. Carmen Simon and Aurora Meyer. 

Dr. Carmen Simon is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions.

Listen to Season 2, Episode 81 of the SchoolCEO Podcast to hear our full interview: Dr. Carmen Simon: Impossible to Ignore - Capturing Attention.

Listen to Season 2, Episode 80 of the SchoolCEO Podcast to hear our full interview: Aurora Meyer: Crafting Meaningful Connections. 

Visit SchoolCEO’s website to read 

The SchoolCEO Guide to Social Media. 

Follow SchoolCEO on LinkedIn or X/Twitter @school_ceo. 

Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.

Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.