School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast – Details, episodes & analysis

If you're thinking of outsourcing some of the tasks involved with your podcast, this episode is for you. What is involved with creating an episode? What parts should I outsource? Where do I find an editor? How much does it cost?

Mentioned In This Episode

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Ask Ralph Podcast: Christian Finance

The Pharmacists Voice

Next Day Audio Editor

Podcast Editor Academy

Steve Stewart "Find an Editor" tutorial an form

Descript Vide and Audio Editor with AI

Opus Clip AI Video Clip Creation Tool

ClipGen AI Video Clip Creation Tool

Auphonic audio leveler and hiss removal

Otter transcription

Castmagic - AI Tool for Podcasters

Capsho - AI Marketing tool for Podcasters

Maximize Listener Engagement with Effective Podcast Interview Strategies SOP Episode

Podcast Rewind: Insider Secrets to a Top 100 Podcast

How to Monetize Your Podcast Even With a Small Audience | Dave Jackson

• Research Guest
• Research Content
• Guest Scheduling
• Setup and test Equipment
• Record Episode
• Audio Editing
• Audio Mastering
• Transcription
• Upload to Media Host
• Write Show Notes
• Create Episodic Artwork
• Add to Website
• Post to Social...

Value for Value or (podcasting 2.0) is NOT just about streaming Satoshi's (a very small amount of bitcoin). Today, we will discuss asking for support and what tools fit best for your situation.

I may earn a small commission for some of these as I participate in their affiliate program. This costs you nothing and supports the show.

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. 

Share Your Thoughts

Donation Only (No RSS Tools)

Paypal

Buy Me a Coffee

Fanlist

Kofi

Premium Content Tools

Supercast

Patreon

Memberful

Hello Audio

Captivate

Buzzsprout

All of these platforms have their own strengths. If I just wanted to accept money, I'd use Buy Me a Coffee. If I wanted to sell premium content, I would use Supercast (although Captivate and Buzzsprout are very attractive if you are using them for hosting). Supercast has a super easy onboarding for new listeners with a two-click install, and their percentage is in alignment with others (if not less).

Keep In Mind:

A show with WOW content will likely get around 3% of its audience to engage.

New podcasters should focus on building great content and their audience instead of monetizing, which can lead to disappointment.

There are MANY other ways to make money with your podcast besides advertising and asking for support. See my book Profit From Your Podcast.

Full details at schoolofpodcasting.com/947

Congrats to James Cridlan of Podnews who was asked to come on BBC News and discuss the new deal with Kelsie brothers podcast. Check out how this happened in his article.

Jen Bryney of Congressional Dish got to cover both the Republican and Democratic party events via her connections with C-Span. Jenn your video from outside the DNC was touching. Keep up the great work.

Join the School of Podcasting Community Risk-Free

Are you looking to start your own podcast but don't...

How to Ensure Your Podcast Guests Shine:

Understanding your audience is non-negotiable when crafting an exceptional podcast. All good podcasters start by clearly identifying their audience. Are you catering to 24-year-old women or 59-year-old women? Knowing your audience is essential to producing content that resonates. This involves diligent research to understand your listeners' preferences and needs.

Today, we're talking about how to do ENGAGING interviews as well as how to GET MORE INTERVIEWS. 

Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world.

With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today!

Go to https://www.schoolofpodcasting.com/listener

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. 

Share Your Thoughts

Video Version on Libsyn's YouTube

Join the School of Podcasting Community

Profit From Your Podcast Book

Power of Podcasting Network

Dave's YouTube Channel

Dave's Podcasting Newsletter

Buy Dave a Coffee

Put Dave In Your Pocket

Where Will Dave Be?

Question of the Month

Podcast Rodeo Show

Podcast Hot Seat

Your Podcast Website

Tidycal

Acuity Scheduling

Is podcast production getting stale? It seems you either do a solo show, or an interview show. The big networks do narrative style, and next week your Granma is launching a true crime show...

Patrick Keller from the Big Seance show wanted to know if anyone was ignoring those "Podcasting Best Practices" and if so, why? (Please note podcasting best practices are subject to a wide view of opinions). 

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

QUESTION OF THE MONTH

This month the question is from Matt Rafferty  The Author Inside for You show and he wants to know:

The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one…

If you're sticking to just one, explain that as well.

Leave Your Answer at  www.schoolofpodcasting.com/question

Deadline is 11/25/22

Participants

Patrick from the Big Séance

Kim from The Pharmacist's Voice

Gary from The Everything Everywhere Show

Bill from The Strokecast

Mark from PodcastBranding.co

Mark from The History of North America

Scott from What Was That Like

Karen from Just Grow Something

Matt from the Author Inside You

Paul - Fighting Through Podcast WW2 History

Todd - Guardian Downcast

Dave - School of Podcasting

Mentioned In This Episode

Paypal Snuck their $2500 fine back into their TOS

Podcast Rodeo Show

We all know that person who is always embarking on new adventures and taking risks. It seems like they were born with an innate sense of courage - but the truth is, everyone has the potential for courage. Doubt is part of the podcasting process. Today I'm back from the Erma Bombeck Writers Workshop with some insights to help you get started and keep going. 

I also made some mistakes that I will share and some insights on some tools and strategies. 

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

QUESTION OF THE MONTH

This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know:

What standard or tradition in podcasting do you tend to ignore and why do you do it differently?

Don't forget to say the name of your show and website, and a little bit about your show.

I need your answer by 10/28/22

Leave Your Answer at  www.schoolofpodcasting.com/question

Harry Durran of Podcast Junkies was on episode 767 talking about his hyper-niche Vertical Farming Podcast, and Because of that Podcast, her is going to Dubai. How cool is that? Learn more about that show at schoolofpodcasting.com/767

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Mentioned In This Episode

School of Podcasting

Samson Q2U Microphone

Zoom Podtrak Recorder/Interface

Profit From Your Podcast Book

My Spouse Has Dementia

Convertkit Email Tool

Substack Email List Tool

Leighann Lord (Very Funny Lady)

Erma Bombeck on Amazon (aff)

Audience analysis is a critical part of any effective communication. Without understanding what your audience wants, needs, and values, it is impossible to create a message that will resonate. Fortunately, there are a few key methods for understanding your audience so that you can better serve them. Today I share three tools you can use to better understand your audience.

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Learn the secret to reading your audience's mind

Today I show you three strategies:

Amazon Strategy

1. Look at 4 and 2-star reviews in Amazon. They typically are more constructive and specific than 1 and 5-star reviews.

Search YouTube

2. Search for your topic and YouTube and find a channel about your topic. Then go to the video and sort by popularity. Then click on the most popular video and sort the comments for the best comments.

Search Facebook

3. In Facebook when you see a topic you want to follow click the three dots ( ... an ellipsis) and choose "turn on notifications for this post." Also, there is a search box in Facebook groups that can help you find the answer quicker (often questions have been asked before). Lastly, read the rules of the group and follow them. 

Search Twitter

5. Search Hashtags on Twitter and start conversations as well as read what people are talking about. So many people only use social media to push notifications about THEM instead of going to listen and research. I found this tweet about getting more subscribers from Shawn Dill.

Click HERE to go to Twitter Advanced Search

4. Don't Poach Other People's Clients

Often people in the same genre as you will have an open community, if you join this community, don't self-promote. You are a guest in this person's house and it is very tacky to try and score clients. I am in a few groups of people who do the same thing I do. I answer questions and insights, but mostly I'm there to LISTEN. 

QUESTION OF THE MONTH

This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know:

What standard or tradition in podcasting do you tend to ignore and why do you do it differently?

Don't forget to say the name of your show and website, and a little bit about your show.

I need your answer by 10/28/22

Leave Your Answer at  www.schoolofpodcasting.com/question

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Because of My Podcast

Got a "Because of My Podcast Story? go to www.schoolofpodcasting.com/because

Mentioned

People talk about how hard it is to find guests for their show. I think a more accurate statement is "it's hard to find a good guest for your show." Today I have directories where you can list your show (and yourself) to help you connect with the podcasting space. 

Dave's Fun Text Tool

I'm testing TextMagic (aff) because there is no monthly fee. There is a $4/month fee for the phone line, and they charge you 4 cents per text I send. I'm not using this for marketing, I am using it to auto-respond when people text the words (with follow or new to 833204405) you will get a text from me. I'm using Text Magic (aff link). 

Previous Episode on All thing Interviews

Previously I did an episode 678 about interviews from both sides of the microphone. 

Keeping Track of Who and When You Contact Potential Podcast Guests

The tool is used for this is Less Annoying CRM which isn't so much about building sales funnels as it is a way to keep track of your contact with people. There is a free CRM from Hub Spot but there is a bit of a learning curve.

PodcastGuests.com

For Podcasters: Invite relevant experts and other podcasters to be guests on your podcast. For Experts: Get booked on great podcasts to expand your reach and audience. I have received more quality interviews from this resource than any other guest booking service.

Guest.io

Guest.io is the world's only marketplace to find professional guests and platforms. Got some publicity as this incorporates the ability to charge to be on a show, or charge a fee to appear on a show.

Padverb

You can use Padverb to discover new, exciting interview guests. Our site lists more than 10,000 influencers organized by professional category, such as authors economists, journalists, etc. You can also search profiles by name and browse interviews by keyword.

Podmatch

Imagine Your Favorite Online Dating App, But Instead Of Using It For Finding Dates, You're Booking Podcast Interviews. We Use The Same(ish) Technology For Automated Matching!

Anchor Guest

Create your profile as a podcaster, guest speaker, or both!

Getting booked as a podcast guest has never been this simple. Podcast hosts can easily browse our network of speakers and make direct contact with them for bookings

Audry.io

Whether you’re a seasoned podcaster or just starting out, collaboration is the key to reaching your goals. That’s why at Audry, we bring hosts together to help them grow their audiences and find new ways to communicate.

Podbooker

The Easiest Way To Get Booked on Podcasts

Radio Guest List

Today I share how I saw the power one person's influence can have as I went to a documentary about Kenny Lambert, and they filled a historic theater in downtown Akron. Why not you? Kenny was a homeless drug addict, and now his influence has helped a ton of people. 

Heather Osgood is the founder of True Native Media, a podcast representation agency specializing in podcast advertising. She is also the founder of The Podcast Broker, a marketplace for buying and selling podcasts. With an extensive background in radio advertising and a love for podcasting, Heather was in a unique position to start an agency that could help both advertisers get better results and assist podcasters in finding sponsors. 

She is the host of The Podcast Advertising Playbook, a show dedicated to educating anyone interested in podcast advertising. When Heather is not playing matchmaker to brands and podcasts, you will find her hiking and spending time with her family at the beach.

I Saw What One Person Can Do

I interview Kenny Lambert from Just a Dad From Akron, on my Akron Podcast show. Kenny explains how he was homeless and suffering from drug addiction, and now he is sober and lives to give back. His life has been turned into a documentary that filled a historic theater in downtown Akron. It was amazing to see all the people one person can touch and to see his influence all in one place. It was amazing.

Heather Osgood Can Help You Sell Your Podcast

Heather Osgood (along with Ben Richardson and Alberto Betella from Rss.com James Cridland From Podnews, and Gordan "The Podcast Lawyer" Firemark) have launched the Podcast Broker 

The Podcast Broker was created to simplify the process of buying or selling an established podcast. Utilizing years of experience, we provide a roadmap to execute a well-crafted hand-off from host to host to ensure a seamless experience for both parties.

QUESTION OF THE MONTH

This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know:

What standard or tradition in podcasting do you tend to ignore and why do you do it differently?

Don't forget to say the name of your show and website, and a little bit about your show.

I need your answer by 10/28/22

Leave Your Answer at  www.schoolofpodcasting.com/question

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters.

You also get unlimited one-on-one coaching.

Join worry-free with a 30-day money-back guarantee. See

So people are paying to have a promo/trailer of their show played in another podcast. Does this work? Today I ask, "Have you taken action on a show after hearing their trailer on a podcast?" 

I also talk with Sunny Gault from the Podcast Network Alliance

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Participants

Scott From What Was That Like http://www.whatwasthatlike.com 

Mark from the History of North America

http://www.markvinet.com/podcast/

Spencer from the Recovery Show

http://www.therecoveryshow.com

Tim From the Create Art Show 

http://www.createartpodcast.com

Tim from the Find a Podcast About

http://www.findapodcastabout.xyz

Fred From Podcast Reporter http://www.podcastreporter.com

Steve from Unknown Orbits http://www.unknownorbits.com

While trailers do work in some cases, but the thing that seems to really work is when the host (who the audience trusts) recommends a show. 

Heather Osgood will be on the show in the future, and she mentioned that feed drops are very effective at growing your show. 

The Podcast Network Alliance

I talk with Sunny Gault who is one of the people who help run the Podcast Network Alliance where podcasters who are running a podcast network get together and share strategies. 

Currently, the network is free.

Sunny also has the Independent Podcast Network and the New Mommy Media network.

Mentioned in This Show

Join The School of Podcasting

Poetic Earthlings.

Zoom Podtrak P4

Rodecaster Pro

The Podcast Broker

Craig from InglesPodcast.com

 I had someone ask me, "Why do you think Joe Rogan is so popular? and I took some time to do some research. I wrote a blog post/video at https://schoolofpodcasting.com/how-to-do-a-podcast-like-joe-rogan/

Things We Learned/Noticed

• Joe can be a bit of a lightning rod. You either love him or hate him
• Joe had impostor syndrome.
• Joe only has guests he wants to talk to
• Joe creates an environment where people don't have to worry about triggering others. They talk freely.
• Joe actually mocks/jokes with his guests. Who do you do this with? Your closest friends. 
• Joe is authentic and it resonates.
• He spent years learning how to entertain audiences and eventually moved to where he could get more work.
• While he is a celebrity, that may work to get you to press play ONCE, but you need to deliver value to get them to click AGAIN. 
• Joe states the top skills for an interviewer are listening and thinking

My Opinion

I listen to Joe's show when I see a guest I know and want to no more.

I believe Joe could use some editing. Not to make it 20 minutes, but there are times when I am asking, "How did this make it past the edit?"

THE BOTTOM LINE

You need to be comfortable being yourself. When you try to be someone else, it's hard and doesn't work. That added weight of being someone else leads to burnout.

Play to your strengths. Let your humor shine if you have it. If you're more serious, then build a show around it. 

Everyone's biggest fear is to create a show while being themselves will result in a show that's not popular. There are SO MANY reasons why a show can fail, but I can help you avoid the most common mistakes.

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listen

QUESTION OF THE MONTH

I need your answer by the end of 9/23/22

Podcasters are starting to buy ads on other podcasts as a way to grow their audience. Have you ever taken action toward a podcast after hearing a promo for their show on another podcast? When you answer be sure to tell us a little about your show, and your website.

Go to www.schoolofpodcasting.com/question

When you answer tell us about your show (including the WEBSITE ADDRESS).

Where I Will Be?

I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where

MENTION IN THIS SHOW

School of Podcasting

Based on a True Story Podcast