Scent World – Details, episodes & analysis

Andre Drummond, a 2x NBA All-Star, recently made history with his 10,000th career rebound. Known for his precision and power on the court, Andre’s game is as much about mental strength as it is physical. And it turns out he’s quite the scent connoisseur. Inspired by his Jamaican roots, he partnered with Drift to create Bungalow, his own signature car scent.

In this episode, Andre sits down with Brittney Jackson Moseley, who leads integrated marketing at Scentbird. He reveals the self-care rituals that fuel his success, his favorite scents (including a deep cut!), and, yes, confirms that he always wears cologne on the court. He goes on to share how he makes hotel rooms smell like home no matter where his next game takes him, and opens up about mental health, reminding men that "it's okay to not be okay."

Highlights:

• Scent layering: yay or nay?

• Andre’s Scentbird collection

• Andre wears this scent outdoors

• The moment Andre fell in love with scent

• “My mom introduced me to everything”

• Andre wears this scent to fancy dinners

• Andre tries new scents… on the court!?

• A playful scent with a (secret) note

• Making a hotel room feel like home

• You’d be surprised to know Andre loves this scent

• Andre’s self-care routines

• Men’s mental health: “It’s okay to not be okay”

• The scent that inspired Andre

• Creating Bungalow, a car scent by Drift

• Scent Connection, Breakthroughs Edition

• What it smelled like: being drafted for the NBA

• What it smelled like: first All-Star selection

• Being part of Kobe Bryant’s last game

• What it smelled like: hitting a career-high

• Competing with Rudy Gobert

• “Once you get a taste of success…”

• What it smelled like: 10,000 career rebounds

• How Andre wants to be known

Shop Andre Drummond’s Drift car scent:

https://drift.co/blogs/news/august-scent-of-the-month-bungalow-by-andre-drummond?srsltid=AfmBOorsdhgzb95w-nJOThe9KiBY6iGIugHyQbFmLDseatv6jcMQumoJ.

Explore Andre Drummond’s Scentbird collection: https://www.scentbird.com/collections-men/andre-drummond.

Soak in all of our audio and video content at https://podcast.scentbird.com.

Bee Shapiro, a beauty editor for The New York Times for over a decade, never imagined she’d start her own fragrance brand. But when she became pregnant with her daughter, Ellis, and began cleaning up her beauty routine, she noticed a lack of sophisticated, clean fragrance options. In 2015, she founded Ellis Brooklyn as a modern American brand that seamlessly integrates into everyday life. The result? Fan-favorites like Florist, Salt, Miami Nectar, and her newest release, Dear Sky—a tribute to the American West with a surprising fruity twist.

In this episode, Bee sits down with Marianne Mychaskiw, who leads communications at Scentbird. She opens up about her nonlinear career journey from lawyer to founder, how motherhood has influenced her creative process, and why she has learned to appreciate, rather than mask, so-called "bad" smells.

Highlights:

• Introducing Bee, a pioneer in clean fragrance

• Bee’s non-linear path: from lawyer to founder

• The (real) life of a beauty editor

• Representation in the beauty industry

• The early Michelle Phan days

• The Ellis Brooklyn origin story

• Breaking into fragrance

• Myth, the first fragrance

• Finding beauty in “bad” smells

• Motherhood superpowers

• Body mists

• What does “modern” mean?

• Miami Nectar, a #1 bestseller

• Bottles inspired by South Beach pools

• Salt, a unisex scent

• A life coach’s advice on managing stress

• Sun Fruit, a Hamptons pool party scent

• Florist, pretty but not “dainty”

• Dear Sky, the newest release

• What does beauty mean to you?

• Scent Connection, Life Moments Edition

• 3 ways to find your passion in life

Featured Fragrances:

Miami Nectar by Ellis Brooklyn

Salt by Ellis Brooklyn

Sun Fruit by Ellis Brooklyn

Florist by Ellis Brooklyn

Dear Sky by Ellis Brooklyn

Soak in all of our audio and video content at https://podcast.scentbird.com.

From the early 2000s to today, celebrity fragrances have played a major role in pop culture, capturing the essence of our favorite stars in a bottle. Whether it's the nostalgia of a classic or the excitement of a new release, these scents have become legendary in their own right.

Kicking off our bonus “Having a Moment” series, where we bring you the latest fragrance trends, TikTok sensation @paulreactss returns with Scentbird’s Marianne Mychaskiw. They reminisce about the most iconic celebrity fragrances of our time, from Paris Hilton to Ariana Grande, and react to Beyoncé’s new release, Cé Noir.

Highlights:
• Heiress by Paris Hilton
• Rosé Rush by Paris Hilton
• Curious by Britney Spears
• Ari by Ariana Grande
• Cloud by Ariana Grande
• Moonlight by Ariana Grande
• Kim Kardashian by Kim Kardashian
• Nude Soleil by KKW Fragrance
• Cé Noir by Beyoncé
• Pulse by Beyoncé
• Heat by Beyoncé
• Fame Monster by Lady Gaga
• Paul: “Fragrance has given me a confidence I didn’t have”

Soak in all of our audio and video content at https://podcast.scentbird.com.

“What’s your personal forest?” is the question Fabrice asks perfumers to kickstart the creation of a new fragrance. After building EB Florals devoted to the world of flowers, he launched Scents of Wood in 2020 as a love letter to trees. What he did next was a first in the industry: aging fragrances in wooden barrels, which brings out the notes and results in truly remarkable vintage scents.

In this episode, Fabrice sits down with Mariya Nurislamova, Scentbird’s co-founder and CEO. They explore the various woods featured in the collection, offer a practical well-being guide to forest bathing, and introduce two new scents they co-created based on neuroscience research: Calm in Cedar and Strength in Santal.

Highlights:
• Intro: L'Oréal and EB Florals

• Why woods?

• The Scents of Wood origin story

• The HR Manager who changed Fabrice’s life

• Early 2000s celebrity fragrance craze

• An “aha! moment”: aging fragrances in wooden barrels

• Using 100% of the fragrance

• Truly vintage scents

• The bottles: the “heart” of the forest?

• 3 different brand names

• The history of forest bathing

• How to practice forest bathing

• A unique way to brief perfumers

• “What’s your personal forest?”

• Scent Spotlight: Sandalwood in Oak, Cypress in Oak, and Orange in Chestnut

• The fragrance inspired by humans’ early scent exploration

• The fragrance a famous perfumer created for himself

• Fragrances Fabrice has been wearing lately

• Scent Connection, Woods Edition

• Are certain woods easier to work with?

• Introducing “neuroscents” from Scentbird x Scents of Wood

• Creating beauty in the world

Featured Fragrances:
Sandalwood in Oak

Orange in Chestnut

Plum in Cognac

Cypress in Oak
Scentbird x Scents of Wood Scents {New!}

Soak in all of our audio and video content at https://podcast.scentbird.com.

What did Los Angeles’ grunge era smell like? Rosie Jane Johnston remembers well. After moving to the city from Sydney in the 1990s, she built a career as a celebrity makeup artist and created Leila Lou as her “calling card.” Little did she know this scent would lead her to launch By Rosie Jane in 2010 as the first clean fragrance brand. Bringing a casual, down-to-earth approach, she wants it to feel like wearing your “favorite jeans and white tee.”

In this episode, Rosie sits down with Marianne Mychaskiw, who runs communications at Scentbird. She debunks common myths about clean fragrance, reveals what makes her scents feel like a “second skin,” and tells the story behind her latest piña colada-scented fragrance.

Highlights:
• Rosie, the queen of clean fragrance

• Leila Lou, the “gateway drug”

• Fragrance as Rosie’s “calling card” as a makeup artist

• Timeless fragrances

• Making fragrance more casual

• Leila Lou: pear, jasmine, fresh cut grass

• Rosie’s definition of “clean”

• What did LA smell like in the ‘90s?

• What did growing up in Sydney smell like?

• Cigarettes, gasoline, and the LA grunge scene

• Life has a way of surprising you

• Dulce, inspired by the ‘90s: vanilla, woods, musk

• What makes Rosie’s fragrances feel like “second skin”

• Applying fragrance and perfume oils

• Rosie, a true skin scent: musk, sweet rose

• A look into Rosie’s creative process

• Behind the scenes of By Rosie Jane’s HQ

• How to smell like a piña colada? Missy, the new release

• The hardest fragrance to create

• Debunking 4 common clean fragrance myths

• Scent Connection: iconic women and what they smell like

• Make-A-Wish: collaborating with a very special young perfumer

• Using beauty and scent for good

Featured Fragrances:

Leila Lou By Rosie Jane

Rosie By Rosie Jane

Dulce By Rosie Jane

Missy By Rosie Jane

Soak in all of our audio and video content at https://podcast.scentbird.com.

Nicole Miller is one of the most legendary names in fashion. She started out in the early ‘80s with runway shows that became the talk of the town, showcasing the biggest supermodels of the time: Naomi Campbell, Linda Evangelista, and Tyra Banks. Nicole’s designs don’t just walk the runways — they’re worn by the likes of Beyoncé, Angelina Jolie, and Cyndi Lauper, each piece telling its own story of elegance with a hint of rebellion. Alluring and distinctly memorable, her fragrances have carried on this sensibility for many years, and she has just released a new collection: a 4-piece set that is the perfect accessory for every moment.

In this episode, Nicole sits down with Marianne Mychaskiw, who runs communications at Scentbird. She talks about meeting Elizabeth Taylor, designing Barbie dolls in the '90s, and what makes “French girl beauty” special.
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Highlights:

• Nicole’s impact in fashion
• 70s fragrances from Cacharel & Bonne Bell
• The only scent Nicole’s Parisian mother wore
• Developing the Nicole Miller signature look
• “I make clothes with an engineer’s mind”
• American vs. French culture
• The first fashion show: Naomi Campbell & Linda Evangelista
• Dressing Cyndi Lauper for her world tour
• Designing Barbie dolls
• The “French girl” beauty vibe
• Nicole’s iconic first vanilla fragrance
• A men’s fragrance: lemon & leather
• Nicole’s new 4-piece set
• Lueur de la Ville
• Sirène
• Nectar de Pêche
• Mystique
• The ombré bottles
• How Nicole wears fragrance
• Fragrance now vs. then
• Nicole’s classic floral fragrance
• Frenzy, a fruity scent with a Celtic knot bottle
• “You want them to ask, ‘what are you wearing?’”
• Meeting Elizabeth Taylor
• Dressing Angelina Jolie, Joss Stone, & Beyoncé
• Using fragrance to claim your power

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Featured Fragrances:

Nicole Miller on Scentbird

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Soak in all of our audio and video content at https://podcast.scentbird.com.

To try new fragrances, it was common to make a trip to a department store perfume counter. In came Scentbird. In 2014, Mariya and her co-founders built a scent recommendation platform. Soon people started asking to sample the fragrances, and almost five iterations later, the idea came to be: a 30-day supply of a fragrance of your choice. Today Scentbird offers 800+ fragrances to 700,000+ monthly subscribers in the U.S. and Canada. “We’re just getting started,” says Mariya, reflecting on the extraordinary growth and eying expansion to Europe.

In this episode, Mariya sits down with guest host Jenny B. Fine, Executive Editor of Beauty at WWD and Beauty Inc. They take a trip down memory lane, revisiting pivotal moments on Scentbird’s 10-year journey. Mariya opens up about her early roots, shares her favorite fragrances of the moment, and reacts to stories from the community.
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Highlights:
• An intro from Jenny
• Scentbird’s 10th Anniversary Party
• The world of Scentbird today
• Rethinking traditional perfume counters
• 2014: The origin story
• Fundraising and early pitches
• Noir de Noir by Tom Ford
• $2M goal, $6.5M delivered
• Left vs. right brain
• Creating her first fragrance
• Does Mariya think of herself as a rebel?
• 2022: The rebrand, “that’s when true Scentbird was born”
• Acquiring Drift
• Red Moscow by The New Dawn
• “How accessible was fragrance as you were growing up?”
• Turning a love of fragrance into a career path
• “I want to fail at the thing that I loved”
• What the team looks for in a brand
• Scent Connection: Day to Night Edition
• What’s your favorite fragrance in the morning?
• What do you love to wear on your birthday?
• Do you have a go-to fragrance for a pitch meeting?
• What do you wear on a long flight?
• What’s a good scent for a first meeting with the King of England?
• A special treat: Mariya reacts to community stories and questions
• The smell of fresh-cut grass
• If you could be the CEO of any company, which one would it be?
• Hello from Scentbird’s first employee
• The perfect person to work at Scentbird
• Where the name “Scentbird” comes from
• What the next chapter looks like for Scentbird

Soak in all of our audio and video content at https://podcast.scentbird.com.

In celebration of Scentbird’s 10th anniversary, we bring together a group of forward-thinking fragrance founders for our first Scent World Live.

This bonus episode is split into two parts hosted in New York City by Brittney Jackson Moseley, who runs integrated marketing at Scentbird.

In Part 2, we feature Ingrid Nilsen (The New Savant), Bernardo Möller (House of Bō), Ulrich Lang (Ulrich Lang), and Lev Glazman (The Maker). 

They bring us into their world, play a game we call Perfume Pictionary, and answer questions from the audience.

Highlights:

• A brief intro from Brittney and the founders

• A candle that smells like steamed rice

• A scent that pays homage to Bernardo’s father

• Capturing the smell of a warm hug

• The story behind Fresh’s Cannabis Santal, inspired by sensual intimacy

• The smell of sparkling soda

• Joy and the smell of overripe peach

• House of Bō’s first gourmand

• Pairing tuberose with peach

• Perfume Pictionary: Can the founders create a story for random fragrances?

• The fragrance to pair with a great cocktail

• Ingrid takes us on a spontaneous, deeply immersive scent story

• Spray this fragrance by a crackling fireplace

• Fragrances they’d pack to bring on vacation

• The founders’ favorite places to create new fragrances

Soak in all of our audio and video content at ⁠https://podcast.scentbird.com⁠.

In celebration of Scentbird’s 10th anniversary, we bring together a group of forward-thinking fragrance founders for our first Scent World Live.

This bonus episode is split into two parts hosted in New York City by Brittney Jackson Moseley, who runs integrated marketing at Scentbird.

In Part 1, we feature David Moltz (D.S. & Durga), Vicken Arslanian (Commodity), Malaika Jones (Brown Girl Jane) and Fabrice Croisé (Scents of Wood).

They bring us into their world, play a game we call Scented Secrets, and answer questions from the audience.

Highlights:

• Opening words from Scentbird’s Chief Marketing Officer, Elena Lécué

• A brief intro from Brittney and the founders

• Creating a scent that smells like the inside of a star

• Nature and well-being rituals

• Layering to evoke different moods or emotions

• Vicken bought Commodity… without ever smelling any of the fragrances?

• Scented Secrets: Can the founders guess each other’s taboo inspirations?

• Inspiration from soca music

• Inspiration from skunk and elk!?

• The smell of welding metal

• The smell of a trashy NYC nightclub

• A preview of upcoming launches

• D.S. & Durga: Let’s Dive, diving into the deep ocean with whales

• Brown Girl Jane: Carnivale, launching March 21st

• Neuroscents from Scents of Wood: Calm in Cedar & Strength in Santal

• Change the founders want to see in the fragrance industry

Soak in all of our audio and video content at https://podcast.scentbird.com.

What do men's and women's top fragrances have in common? It comes down to 13 notes that are perfectly gender-fluid. This was one of the "a-ha!" moments for Scentbird while developing its very first fragrance line: Confessions of a Rebel, which launched in 2018. The team set out to push against outdated archetypes and invite raw, unfiltered self-expression that goes beyond the binary. One of the creative forces behind the brand is Jeniece Trizzino, VP of Innovation & Physical Product.

In this episode, Jeniece sits down with Brittney Jackson Moseley, who runs integrated marketing at Scentbird. She talks about what it was like to shape the brand hand in hand with customers, how Get a Room became an instant bestseller, and why she believes fragrance is the final frontier for beauty to catch up with modern society. We also step into a "Confessional Booth" where real people share their most intimate confessions involving ice cream, a bodybuilder, and even an exotic dancer.

Highlights:
• The story behind Confessions of a Rebel
• One of the biggest disconnects in the fragrance industry
• What do men’s and women’s top fragrances have in common?
• An “a-ha!” moment: 13 perfectly gender-fluid notes
• A big surprise when launching Get a Room & About Last Night
• Getting the fragrance names just right
• Testing the fragrances with 2,000 “tastemaker” customers
• Letting customers inform decisions, from naming to final fragrances
• Get a Room, the fragrance with “swagger”
• F*ck Mondays, with one of the best fragrance note pairings ever
• Bite Me, because strawberries are sexy
• The evolution of gender in fragrance
• Why fragrance is the “final frontier” for beauty
• How Dove and Fenty changed the game
• Why fragrance marketing often doesn’t make sense
• The Confessional Booth, where real people share their deepest confessions
• Afraid to waste perfume?
• What’s the deal with cologne?
• Rubbing wrists when applying fragrance?
• Daydreaming about… going to the hospital?
• Booking an exotic male dancer for years?
• A revelation from a bodybuilder?
• Mom gaslights son about… chocolate?
• Lying about “fat-free” ice cream?
• The biggest thing Jeniece has learned from building Confessions of a Rebel

Featured Fragrances:
Get A Room by Confessions of a Rebel

F*ck Mondays by Confessions of a Rebel

Bite Me by Confessions of a Rebel

Share your confession at https://confessionsofarebel.com/pages/confessional-booth.

Soak in all of our audio and video content at https://podcast.scentbird.com.