Explore every episode of the podcast Scandinavian MIND

We revisit our latest Transformation Talks and share insights about the role of fashion design in an AI-driven world.

We talk about:

• How technology can elevate the design process
• How copyrighted designs become even more valuable in the face of technology
• Lessons learned from the music industry
• and take a look at how a Swedish startup is developing “a sustainable Shein”

We will hear from:

• Neil Lewty, Chief Creative Officer, J.Lindeberg
• Sofia Green, Director of Communications, Amuse
• Oscar Hafvenstein, co-founder and CEO of Co-X
• Amanda Thorén, CEO and co-founder, Bencha
• Maria Åkergren, Founder, 3Dear
• Simon Hjelte, CEO and co-founder, NOMS.

Host: 

Konrad Olsson, Editor-in-chief, Scandinavian MIND

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

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We speak to the Swedish journalist and lecturer on the rise of second-hand fashion, the promise of rental solutions, and the role of consumerism in sustainability. 

Anna Blom is an experienced fashion journalist and lecturer passionate about the latest in responsible fashion. She has written for newspapers and fashion magazines like Vogue India and Damernas Värld, has appeared on Swedish television, and lectured at Lund University, Soho House in New York, and MIT Media Lab in Boston.

In this episode, we talk about:

• The role of resale, rental, and circular business models in reducing waste.
• Is secondhand fashion truly sustainable, or does it drive consumerism?
• How brands can navigate between genuine sustainable practices and greenwashing.
• The impact of EU legislation on fashion and its push for transparency and accountability.

Host: 

Konrad Olsson, Editor-in-chief & Founder, Scandinavian MIND

—

Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

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We take you behind the scenes of H&M with two key figures shaping the fashion giant’s future: Jörgen Andersson, Creative Director, and Linn af Klint Kansmark, Head of Circular Business Models.

In this exclusive interview, we explore Jörgen’s career at H&M, his learnings from working outside of the company, and why he decided to return to the brand two years go

We also talk about 

• The recent relaunch of the H&M brand and how they aim to stay relevant in today’s fashion landscape.
• The rise of secondhand as a core business initiative, including the 20th-anniversary release of pre-loved designer collaborations
• The need for data in the fashion ecosystem, their take on upcoming EU regulations and how to tackle them

Host:

Konrad Olsson, Editor-in-Chief, Scandinavian MIND

—

Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

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This is the fifth and final episode in our conversation series in collaboration with textile innovations company OnceMore.

We are speaking with:

• Annette Tenstam, Strategy Lead Circularity & Environmental Sustainability, Lindex
• Tina Lemke, Marketing Manager, OnceMore. 

In this episode, we talk about:

• Key lessons Lindex has learned from implementing circular practices
• How a collaboration with OnceMore has shaped Lindex's approach to sourcing and material innovation
• The shift from a top-down to a bottom-up approach in driving sustainable change 
• Advice for other fashion brands on scaling sustainable practices

Host: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. 

—

Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

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We dive into the new frontier of fashion in digital worlds and gaming. 

We are speaking with Hedvig Moberg and Patricia Aliaga DeVall, founders of digital agency Phany.

In this episode, we talk about:

• How Roblox has inspired a new generation of fashion consumers
• Why brands should pay attention to this growing cyberculture
• How to navigate micro trends in gaming and social media
• And we go behind the scenes of Hedvig and Patricia’s recent fashion story for Scandinavian MIND, inspired by the Roblox game Dressed to Impress. 

Host: 

Konrad Olsson, Editor-in-chief 

Erik Olofsson Haavikko, Creative Director

Scandinavian MIND

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

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We are revisiting a panel discussion from the Transformation Conference in Copenhagen earlier this year, discussing how the Nordic fashion system can work together. 

We will hear from:

• Marie Busck, Chief Sustainability Officer, Danish Fashion & Textile
• Heidi Svane, Head of Digital, Lifestyle & Design Cluster

In this episode, we talk about:

• The new Danish action plan for textiles and its role in supporting industry transformation.
• The importance of system-wide collaboration to drive sustainable change in fashion.
• Securing financial and political support to back innovation and green public procurement.
• How Nordic fashion brands use transparency to build trust and win customers

Host:

Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. 

—

Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

Sign up for our newsletter:

www.scandinavianmind.com/newsletters

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This is the fourth episode in our conversation series, which will be published throughout 2024 in collaboration with textile innovations company OnceMore.

We are speaking with:

• Anna-Kaisa Huttunen, Director of Partnerships, and Finnish recycling company Rester
• Åsa Alvhage, Sourcing Manager, OnceMore

In this episode, we talk about:

• The growing importance of textile sourcing ahead of the EU recycling mandate in 2025
• How the business of textile sourcing works
• How the collaboration between Rester and Oncemore started
• Tips for other industry players who want to get in on the action

Host: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. 

—

Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

Sign up for our newsletter:

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In today’s episode, we do a status check on the current use of AI tools in the fields we cover and look behind the scenes at how we operate at Scandinavian MIND. 

We talk about:

• How e-commerce players are boosting commerce with AI
• New AI tools for marketing and content creation
• How AI is disrupting UX/UI design
• Our toolkit for running scandinavianmind.com
• How should brands think going forward?

Hosts:

Editor-in-chef Konrad Olsson and creative director Erik Olofsson Haavikko.

—

Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

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Today we are revisiting one of our panels from Transformation Conference in Copenhagen in August. 

We are hearing from:

• David Thunmarker, Senior Advisor, Impulso
• Daniel Di Benedetto, Regional Director Euro North, Centric Software

In this episode, we talk about:

• The inherent problems with an analogue fashion industry
• How data can help with sustainability and profitability at the same time
• How brands should operate to get the best value out of their data
• What “data debt” is and how we can get out of it

Host: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. 

—

Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

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We are reporting from Helsinki Design Week, one of the biggest and most significant design events in the Nordics, which we visited a couple of weeks ago. 

You will hear from:

• Teemu Kiiski, CEO, Finnish Design Shop
• Janni Vepsäläinen, Creative Director, & Stephanie Stott, Global Marketing Director, Iittala
• Jukka Savolainen, Chairman, Finnish Design Info

We talk about:

• The optimism around Finnish design explained
• Iittala’s next steps after the major brand revamp
• Why you should focus on your handprint rather than the footprint

Host: Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. 

Johan Magnusson, Senior Editor, Scandinavian MIND. 

—

Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

Sign up for our newsletter:

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Today, we are speaking with Erik Ulin, a Swedish-born, New York-based executive working at the intersection of fashion and technology. 

Erik is currently running the consultancy 0600 LLC, where he offers management consulting services to players in the fashion-tech space, including SoldThrough, Threedium, and Maison de Sabré. 

In this episode, we talk about:

• How running J.Lindeberg in the US helped Erik understand the lack of data in the fashion industry
• Why we need standardisation when it comes to technologies
• What fashion brands need to do to understand tech better
• How AI can boost a fashion brand

Host: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. 

—

Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

Sign up for our newsletter:

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Christine Goulay an expert in sustainability, innovation, business development, supply chain, and thought leadership. 

She has worked for the material science company PANGAIA and has led sustainable innovation at global luxury group Kering. She is the founder of her consultancy, Sustainabelle. 

In this episode, we talk about:

•  Christine’s career as a sustainability expert in the fashion industry
• The challenges with implementing new technologies within fashion brands
• Lessons learned from working with OnceMore
• Her take on the upcoming EU regulations

This is the third episode in a series of conversations we will publish throughout 2024 in collaboration with textile innovations company OnceMore.

Host: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. 

—

Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

Sign up for our newsletter:

www.scandinavianmind.com/newsletters

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We are reporting from the quintessential Norwegian fashion event that took place last week. 

We will hear from:

• David Wilkinson, Executive Director, Steen & Strøm
• Anette Miwa Dimmen, founder, AWAN
• T-Michael and Alexander Helle, co-founders, Norwegian Rain
• Jonas Vebner, Project Manager, Munch Live

We talk about:

• Using a pandemic to elevate a business model
• Creating a meeting point between art and fashion
• Using technology to create newness in a new way

Host: Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. 

Johan Magnusson, Senior Editor, Scandinavian MIND. 

—

Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

Sign up for our newsletter:

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We hear our conversation with Achim Berg, recorded live at Transformation Conference in Copenhagen earlier this month. 

We talk about:

• The current state of the global fashion and luxury market
• Lessons learned from running The State of Fashion report for eight years
• And his upcoming book, Future of Fashion

Hosted by Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. 

—

Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

Sign up for our newsletter:

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We are back from summer and report from the latest editions of Copenhagen Fashion Week and CIFF—Copenhagen International Fashion Fairs. 

We are speaking with:

• Anne Marie Mondrup, Co-Founder and COO, BetterChoice
• Daniel Di Benedetto, Regional Director Euro North, Centric Software.
• Kata Börönte, XR Project Manager, MANND

We talk about:

• Using tech to get rid of greenwashing
• The rise of the data debt — and how to handle it
• A "no bullshit" VR experience shedding light on the unethical fast fashion industry

Host: Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. 

Johan Magnusson, Senior Editor, Scandinavian MIND. 

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We report from Europe’s biggest startup and tech event in Paris.

We hear from:

• Raphael Slama, Commercial Director, Fruggr
• Nathalie Seyler, head of Episkin
• Karl Pärtel, co-founder, Raiku
• Pascal Le Melinaire, President, Sweetch Energy

We talk about:

• The major misconceptions regarding sustainable packaging, after substantial lobbying
• Bio-printed skin — no longer science fiction
• The rise of digital sustainability, and why it matters
• The hunt for the next renewable energy source

Hosted by:

Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND. 

Johan Magnusson, Senior editor, Scandinavian MIND

Sign up to our newsletters: https://www.scandinavianmind.com/newsletters

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This is the second episode in our conversation series, which we will publish throughout 2024 in collaboration with textile innovations company OnceMore.

We are speaking with:

• Maria Persdotter, Industrial policy specialist at Södra. 
• Åsa Degerman, Manager, OnceMore® at Södra. 

In this episode we talk about:

• The upcoming EU regulations for the textile industry
• What brands can do to prepare
• How OnceMore is helping their customers navigate this upcoming transformation
• and the need for collaboration throughout the value chain

Host: Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND. 

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We revisited a panel discussion from the Transformation Conference in Helsinki a few weeks ago, where we discussed the opportunities and challenges for designers in a more fragmented fashion landscape.

We will hear from:

• Jenny Hytönen, designer
• Anna Semi, designer and teacher, Aalto University
• Ervin Latimer, designer & founder of Latimmier 
• Alice Bouleau, Principal & Head of Creative Pole, Sterling International.  

We also share a short introduction to the article “Nordic fashion needs a new north star,” by authors Evie Kivi and Maria Ervast.

Host:

Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. 

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We report from Finland’s fashion week, where shows, exhibitions, awards, and our very own Transformation Conference took place last week. 

We share three conversations:

• Jani Niipola, Executive Director, Fashion Finland
• Laura Juslin & Lilli Maunula, founders of the design studio Juslin Maunula
• Sara Martinsen, Exhibition Producer and Co-curator, Designmuseo and Sofia Ilmonen, designer

We talk about:

• The importance of building bridges between commercial fashion and creatives
• How to turn ugly materials into something beautiful
• The rise of a Finnish repair movement

Hosts:

Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. 

Johan Magnusson, senior editor

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We are reporting from the fashion’s biggest sustainability conference that took place in Copenhagen last week. 

Fashion brands, sustainability experts, and policymakers gathered in the Danish capital to discuss our industry’s pressing issues.

We were on the ground, conducting interviews and listening to the talks. 

In this episode, we will give our key takeaways from the event and discuss with Faith Robinson from Global Fashion Agenda, the organisation behind the event.

We talk about:

• What issues were most important
• How do they select their guests, and why
• Faith’s own highlights highlights

Hosts:

Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. 

Oliver Dahle, Editor-at-large

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We are revising the latest edition of Virtual Creativity Live, which we recorded in front of a live audience at the Lynk & Co showroom in Stockholm. 

In this episode, you will hear from: 

• OLOF LINDH, Founder, Kive
• LINDA PIMMESHOFER, Founder, Change Retail
• THOMAS HANA, Co-Founder, Naughty Society

We talk about: 

• How a brand will evolve in the age of artificial intelligence 
• How creatives should use generative AI in their marketing material
• And the opportunities available for retail

Hosted by:

Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. 

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We are speaking with Christopher Morency and Tom Garland, founders of the London-based brand consultancy Edition Partners and the insights platform and newsletter State of the Art.

We talk about: 

• The need to build a brand universe 
• What community actulally menas
• Their best examples from global fashion and entertainment brands 
• As well as their personal favourites from the Nordics

Hosted b:

Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND. 

Erik Olofsson Havikko, Creative Director, Scandinavian MIND

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This is the first episode in a series of conversations we will publish throughout 2024 in collaboration with textile innovations company OnceMore.

We are speaking with:

Alexander Granberg, Senior Project Specialist Sustainability & Innovation, at the Danish fashion company Bestseller

Angeline Elfström, Business Development Manager, OnceMore.

We talk about: 

• Why working more sustainably is a cross-disciplinary practice within a fashion company
• Lessons learned from implementing textile innovations 
• How the collaboration between Bestseller and OnceMore started
• The need to educate the fashion industry in new technologies 

Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. 

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We are speaking with Ted Persson, Partner at EQT Ventures and one of the instigators of The Climate Brick, a new framework to fast-track climate tech.

We talk about: 

• Why climate tech needs a different approach to investing and scaling than traditional software companies 
• We go through the several bricks in The Climage Brick program, including Green Deployment, Product disruption, and Moonshots.
• We also get into how AI will change creativity.

Hosted by Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND. 

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We are reporting from the leading trade shows for the textile industry that took place in Frankfurt this week. 

You will hear from:

Dr. Ingo Rollwagen, Professor at the Fresenius University of Applied Sciences

Lea Zimmermann, Textile Engineer, German Institutes of Textile and Fiber Research

Lauren Davies, Senior Strategist, FranklinTill

Nanny Thorman, Textile Engineer, Lunamicro

Dirk Vantyghem, Director General, Euratex

We will talk about:

• Selfcooling textiles
• Good examples of regenerative practices
• The challenge to getting the rest of the world to follow the new EU regulations
• Amelioration – what it is, and why it matters

Hosted by:

Konrad Olsson, editor-in-chief and founder of Scandinavian MIND. 

Johan Magnusson, Senior editor, Scandinavian MIND

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We revisit a talk from Transformation Conference last year, with two of the Nordics’ leading sustainability experts in fashion.

Sandra Roos, Vice President Sustainability, Kappahl

Jessica Cederberg Wodmar, EVP Global Sustainability & CSR, GANT. 

We talk about:

- What they are doing to prepare for the new EU legislation

- Their view on the extended producer responsibility

- The need for new tech solutions

Host: Konrad Olsson, editor-in-chief and founder, Scandinavian MIND

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We are revising the latest edition of Virtual Creativity Live, which we recorded in front of a live audience at the Lynk & Co showroom in Stockholm. 

In this episode you will hear from: 

MARCUS SÖDER, Creative Fashion Analyst

JULIA KRANTZ, founder of Magic Fabric

ROEI DERHI, fashion designer and founder, Placebo 

We talk about:

• How will creativity in fashion change in the wake of artificial intelligence? 
• What are the consumers saying about virtual worlds and digitization? 
• How to run a phygical fashion brand.

Hosted by Konrad Olsson, Editor-in-chief and Founder, of Scandinavian MIND. 

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We are joined by our new editor-at-large for beauty Selah Rui Li.

Selah will report from 

• Cosmoprof, the big trade show in Bologna 
• Her observations from the beauty tech scene 
• Lessons learned from running her own beauty tech brand Ellure 

Hosts:

Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. 

Johan Magnusson, Senior Editor, Scandinavian MIND. 

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We are revisiting our trip to ISPO Munich last year, ahead of the German trade shows upcoming edition this summer. 

In this episode you will hear from: 

– Lena Haushofer, Exhibition manager, ISPO.  

– Kristian W. Andersen, Creative Director of Zeitgeist-ISPO

We will talk about:

– How ISPO Munch have evolved in recent years

– Connecting outdoor with sustainability and lifestyle 

– The role of trade shows in 2024 

Hosted by:

Konrad Olsson, editor-in-chief and founder, Scandinavian MIND. 

Fredrik Ekström, editor at large

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We are reporting from D-Congress, the retail conference hosted by Svensk Handel/ Swedish Commerce at Gothia Towers in Gothenburg a couple of weeks ago. 

We will hear from:

• Magnus Nikkarinen, Director, Sustainability at Swedish Commerce
• Linn Lindfred, founder of Circularista and project manager for the Trace4Value DPP project
• Helena Waker, CEO, Stockholm Fashion District
• Per Ljungberg, Head of Innovation at Swedish Commerce and Head of D-Congress

We talk about:

• Key takeaways from the show
• Why data sharing is so crucial for a sustainable fashion future
• And take a look at the first Digital Product Passport for fashion

Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. 

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We are revising the latest edition of Virtual Creativity Live, recording in front of a live audience at the Lynk & Co showroom in Stockholm. 

In this episode you will hear from: 

• MARCO CAVAZZANA, founder, Cavazzana Collection 
• HEDVIG MOBERG, founder, Pha–ny 
• CARL-AXEL WAHLSTRÖM, founder, Copy Magazine

We talk about:

• What generative AI and new digital tools will mean for the future of image creation
• The role of Open AIs new text to video model Sora
• And how to run an visually driven agency in the age of AI

Host: Konrad Olsson, editor-in-chief & founder, Scandinavian MIND. 

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Our editor-at-large Fredrik Ekström sits down with the team behind Highsnobiety about their report The new outdoor.

In this episode you will hear from: 

– David Fischer, Founder, Highsnobiety 

– Harry Bainbridge, Strategy Director, Highsnobiety 

We talk about:

– The convergence lifestyle and outdoor

– The role of cultural pioneers in this development

– How Highsnobiety has collaborated with outdoor trade show ISPO

Host: Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. 

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We are visiting Swedens bigest tech event, the Tech Arena, that took place last week and the Swedish national arena in Stockholm. 

We will hear from entrepreneurs, innovators, and investors on the show floor. 

Henrik Otendal, co-founder, Reselo

Maria Smith, Secretary General, Axfoundation 

Jonatan Tullberg, CEO, GS1 Sweden

Evalina Antilla, CEO, Wellstreet Ventures. 

Jonas Kjellberg, of-founder, Nor Norm

In this episode we talk about:

• The temperature of the investment market and the struggle for startups to find capital
• The need for new solutions for the textile industry
• Why rubber is about to be revolutionised 
• And can we make the furniture industry circular? 

Hosted by Konrad Olsson, editor-in-chief and Founder, Scandinavian MIND. 

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We are revisiting our latest Beauty Innovation Talks, recorded in front of a live audience at Copenhagen International Fashion Fairs.

We will hear from:

Tina Dupont, Product Director, AI & Robotics, NTT Data


Adam Engelhardt, CIO, CertifyAI Institute


Danielle Watson, Senior Director Business Development, Revieve

In this conversation we talk about:

– The latest trends in generative AI

– Using data to strengthen the customer journey

– How brands can leverage new technologies like (AI), (AR), Virtual Try-On (VTO) for consumer-centric personalization

– The importance of omni-channel approach 

Host: Konrad Olsson, editor-in-chief and Founder of Scandinavian MIND. 

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We speak to Natasha Franck, founder and CEO of EON, a US-based traceability company that has spent the past seven years developing technologies that are now in high demand. EON is working with brands like Balenciaga and Coach on transparency projects, and with the upcoming EU requirement, they are ready to take on the wider European fashion industry. 

In this conversation we talk about:

– The commercial opportunity of digital twins

– The challenge of producing more revenue and less physical product

– Navigating the EU legislations  

– Digital Product Passports

Host: Konrad Olsson, Editor-in-chief and Founder of Scandinavian MIND. 

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We report from Scandinavia’s largest design event that has taken place this week, both at the trade show Stockholm Furniture Fair, as well as the many events and showrooms around town.

In this episode, we will hear from:

• Emma Olbers, designer and sustainability expert
• Adam Scheuring, CEO of carbon software company Variable
• Jacob Wallér, owner, Jordens Arkitekter
• Sean Barrett, Head of Innovation, and Alexander Westerlund, Head of Design, Interesting Times Gang

We talk about:

• How to develop low-carbon products
• Why hemp is the new linen 
• What does biophilic mean and why is it important 

With:

Konrad Olsson, editor-in-chief and founder of Scandinavian MIND. 

Johan Magnusson, senior editor, Scandinavian MIND

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We report from the Danish capital, taking the temperature of Nordics premier fashion industry event and speak to the designers and entrepreneurs that move the industry forward. Also: we visit a new show concept that has arrived in the city. 

In this episode we will hear from:

Sigurd Bank, founder and designer of Mfpen.

Gustav Kjellander and Emil Holmström, founders of Brixtol Textiles 

We talk about:

– Pushing the deadstock agenda forward 

– New material innovations 

– How to be a responsible fashion brand in 2024

Hosts:

Konrad Olsson, editor-in-chief and Founder of Scandinavian MIND

Johan Magnusson, senior editor, Scandinavian MIND

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We travel to the French capital for the famous interior design trade show Maison&Object, where there is a strong push towards wellness. We explore what it means with leading voices. 

In this episode we hear from:

Laurence Carr, founder and CEO of circular design firm Laurence Carr Inc

Brune Ouakrat, Strategic Planner & Perspectivist, at the trend agency Peclers Paris

Mallory Huron, Beauty & Wellness Strategist, Fashion Snoops also a leading trend agency.

We talk about:

* Why every brand needs to think about wellness

* Material innovations transforming the traditional design sector

* And the next technologies that will transform the beauty and wellness industry 

With:

Konrad Olsson, editor-in-chief and founder, Scandinavian MIND. 

Johan Magnusson, senior editor, Scandinavian MIND

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We go existential on the fashion industry with Eugene Rabkin, a New York based writer and editor and founder of the media platform StyleZeitgeist

Our editor-at-large Oliver Dahle met with Eugene at the Fashion talks event in Antwerp late last year, hosted by the flemish industry organisation Flanders DC.

In this episode we talk about:

1. The failing cultural relevance of fashion
2. How the industry can regain its stature
3. The conglomeration of fashion
4. His backhanded compliment to the Scandinavian fashion industry 

With:

Konrad Olsson, editor-in-chief and Founder of Scandinavian MIND. 

Oliver Dahle, editor-at-large

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We travel to Florence to visit the legendary menswear trade show, and take a peak under the hood with the people responsible for the show and its activities.

In this episode we will hear from:

Giorgina Cantarini, fashion writer, with a focus on sustainability, and curator of the S Style event 

Raffaelo Napoleone, CEO, Pitti Immagine, the organisation that runs the trade show

We talk about:

— How the industry can transform to a more sustainable fashion industry

— What new technologies are needed to implement this change

— How the Pitti organisation are 

Host: Konrad Olsson, editor-in-chief and Founder of Scandinavian MIND. 

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We are revisiting our Beauty Innovation Talks in Stockholm a few weeks go, where we hosted a great rooster of speakers form the Nordic beauty scene. 

We hear from:

Lucas Nanini, Head of Europe & Asia, The Good Face

Johanna Gillbro, Founder, Skinome

Josefin Liljeteg, Chief Innovation Officer, Hardford

Lars Fredriksson, CEO & Founder, Verso

Leo Salvi, Head of Science, KIND TO BIOME

These were wide ranging conversations we we covered a lot of topics, including: 

– The state of science-backed beauty

– The new obligations for brands, retailers, and laboratories

– The health of the skin microbiome and barrier as key purchasing criteria

Hosts:

Konrad Olsson, editor-in-chief

Johan Magnusson, senior editor

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In this episode we will hear from:

Dr. Hanna Grabenhofer, Associate Partner, McKinsey & Co.

Valérie Boiten, Senior Policy Officer, Ellen MacArthur

Our editor-at-large Oliver Dahle recently traveled to Antwerp and the yearly design event Fashion talks by Flanders DC, where he met some of the fashion industry’s most forward thinking people. 

These were wide ranging conversations about the transformation in the fashion industry, covering amongst other things: 

• What new technologies you need to navigate an uncertain industry 
• A look at the recently published The State of Fashion Report 
• The new legislations from the EU, specifically eco design for sustainable products 

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We are revisiting a live talk with Gustav Winsth, a furniture designer who is exploring and pushing the boundaries for how to design, using AR and VR technology. 

In this conversation we talk about: 

• Gustav’s journey from working at truck manufacturer Scania to becoming a leading designer on the Swedish design scene, 
• His collaboration with Alexander Lervik
• How he is revolutionizing traditional prototyping and sketching processes.
• And we delve into Winsth's unique aesthetic approach

This conversation was recorded at first edition of Virtual Creatives Live, an event series we are doing in collaboration with Lynk & Co. 

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Today we will share insights from our interview series on upcycling, written by Aylin Franzon

• Lessing learned from upcycling brands ILAG, Deadwood and ARV
• The challenges and opportunities with upcycling
• Special guest is Lovisa Nolander, product manager, XV Production, a facility on the west coast of Swede, specialised in upcyclied fashion 

Konrad Olsson, editor-in-chief and Founder of Scandinavian MIND. 

Johan Magnusson, Senior editor 

Aylin Franzon, reporter.

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We share our insights from the industry gatherings in Sweden the past week: Natural Beauty Show & Borås Textile Days. 

From Borås, we share our thoughts on the renewed sense of collaboration in the fashion industry. 

From Natural Beauty Show in Malmö, we will hear from participating experts, including: 

• Nina Drake af Hagelsrum, CEO & co-founder, Make Notion
• Olga Ringquist, co-founder, Oquist Cosmetics
• Povilas Sugintas, Senior Consultant Beauty & Fashion, Euromonitor International

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In this episode, we revisit a live talk with Katarina Håkansson, a seasoned makeup artist and 3D animator with extensive experience in the traditional fashion industry in New York and Paris.

Katarina's journey from working with top fashion photographers to returning to school for 3D animation, using tools like Meta Human, is explored. She discusses the impact of avatars on identity and beauty standards in virtual worlds, a transition that has earned her a significant social media following.

Recorded at the inaugural Virtual Creatives Live event, co-hosted by Lynk & Co in Stockholm, this conversation delves into the intersection of technology and creativity. Join Konrad Olsson, editor-in-chief and founder of Scandinavian MIND, for this insightful dialogue with Katarina Håkansson.

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After a busy week of visiting shows and panel talks, we circle back to our HQ to summarize Fashion X, the Stockholm ”fashion week” run by the Swedish Fashion Council. We discuss the main takeaways, and share field interviews with the following industry insiders:

Chloé Mukai, Senior Programme Officer, at the Ethical Fashion Initiative.

Angeline Elfström, Business Development Manager, Oncemore.

Isobel Farmiloe, Group Strategy Director, Dazed.

With: Konrad Olsson, Editor-in-Chief & Co-Founder, Johan Magnusson, Senior Editor, and Aylin Franzon, Editorial Assistant.

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We give a rundown of Beauty Innovation Talks that we hosted in Stockholm last week, where two live interviews were conducted in front of a live audience.

Hear from Selah Rui Li, Founder, Ellure, and Miroslav Slavic, Chairman and Nordic CEO, FOREO, who discuss what new technologies to look out for in the future, and Miikka Mäkiö, Senior Vice President of EMEA, Revieve, and Marcus Fogel, Senior Director Global Digital Services, Oriflame Cosmetics on using data to power a customer-centric approach. These were wide-ranging conversations we we covered a lot of topics, including:

The next trends in the beauty industry.

Why diagnostics is a keyword to remember.

How beauty can move to made-to-order.

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We revisit the Transformation Conference in Stockholm this autumn, where we held a talk with two of the Nordics’ leading sustainability experts in fashion: Sandra Roos, Vice President Sustainability, Kappahl, and Jessica Cederberg Wodmar, EVP Global Sustainability & CSR, GANT. We talk about:

• What they are doing to prepare for the new EU legislation
• Their view on the extended producer responsibility
• The need for new tech solutions

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With: Konrad Olsson, Editor-in-Chief

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For this special episode of our weekly podcast, we go behind the scenes of Scandinavian MIND Agency. We talk about.

• The importance of being insights-driven in your communication 
• What brands can do to strengthen their trust and credibility 
• The need for community building and how editorial content can be a driver
• And the story of why we built an agency in the first place

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Facebook:

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With: Erik Olofsson Haavikko, creative director, and Konrad Olsson, editor-in-chief. 

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