Explore every episode of the podcast Scale Your Sales Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| #267 Cliff Simon - Align People, Processes, and Technology to Enhance B2B RevOps Strategies | 11 Nov 2024 | 00:26:15 | |
In this weeks’ Scale Your Sales Podcast episode, my guest is Cliff Simon. Cliff is the CRO of Carabiner Group: a part of SBI Growth, and advisor, and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps. He is an active leader in multiple GTM communities. He has anchored GTM teams in SaaS and Service industries including consulting, network & communications, software, e-commerce, and supply chain. Cliff is a recipient of the 2024 Modern Sales Leader award from HubSpot. In today’s episode of Scale Your Sales podcast, Cliff emphasizes the importance of early customer value communication and reducing friction for better decision-making. Discussing the critical role of aligning people, processes, and technology to optimize revenue operations in the B2B sales environment. Together, exploring customer-centric strategies that can transform sales approaches in today’s dynamic landscape. Welcome to Scale Your Sales Podcast, Cliff Simon.
Timestamps: 00:00 Align people, processes, tech for effective B2B sales. 06:18 He starts tomorrow; I'm confident he's perfect. 08:57 Understanding curiosity and intrinsic motivation fosters alignment. 10:33 Identify intrinsic motivations for behavioural change. 13:40 Focus on aligning with customer-perceived value. 17:13 Adapting strategies for evolving millennial buying behaviours. 20:46 Knowledge isn't effectively documented or distributed. 24:15 Water collection is crucial for island survival.
https://www.linkedin.com/in/cliff-simon/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #266 Laura Wheeler - KPIs and ROI: Keys to Successful Sales and Scaling Strategies | 04 Nov 2024 | 00:34:10 | |
In this weeks’ Scale Your Sales Podcast episode, my guest is Laura Wheeler. Having built & lead teams across GTM: sales, operations and enablement, Laura is taking her 16 years of expertise from Tableau & Spekit to early-stage founders. She is COO and co-founder of RVNU (are-vee-in-you) with a company mission to democratize GTM expertise to more founders, improving survival past $20M in ARR. In today’s episode of Scale Your Sales podcast, Laura Wheeler offers expert insights into proving ROI before going to market and the challenges companies face when scaling without validating product value. We explore the concept of "go-to-market debt," KPI implementation, and the balance between self-service and sales-led strategies to ensure product-market fit. Laura also highlights the future of sales teams, focusing on smaller, more customer-centric approaches. Welcome to Scale Your Sales Podcast, Laura Wheeler.
Timestamps: 00:00 Go-to-market debt: Inefficiencies from premature scaling. 04:00 Revenue growth was unsustainable; layoffs ensued. 08:16 Focus on ICP value to prevent churn. 11:04 Balancing sales and self-serve in go-to-market. 13:28 Prioritize mission over accommodating large customers’ demands. 17:34 Identify, nurture future customers for sustainable growth. 19:59 Evangelizing product and retaining or re-onboarding customers. 23:43 Early startups underutilize comprehensive role mapping. 29:04 Balancing startup demands with personal life responsibilities. 30:57 Dolly Parton: advocate, unique, entrepreneur, admired shero.
https://www.linkedin.com/in/wheels-revops/ https://www.instagram.com/rvnu.labs/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #257 James Cuthbertson - The Evolving Role of Founders in Sales Success | 02 Sep 2024 | 00:35:06 | |
In this weeks’ Scale Your Sales Podcast episode, my guest is James Cuthbertson. James Cuthbertson is the CRO of Relative Insight. An innovator in text analytics, James helped to grow Relative Insight from its true start-up phase into a pioneer of text analysis servicing global clients such as Delta, PWC, Nespresso, and Comcast. With over 14 years’ experience in the early-stage technology market, James has grown, and developed sales and marketing functions focused on products in people and consumer analytics, customer experience and digital marketing. In today’s episode of Scale Your Sales podcast, James provides key insights into the MEDDIC project management system, the evolving sales landscape, and the vital role of data in decision-making. He challenges traditional sales stereotypes, emphasizing the importance of process-driven approaches. James also shares how Relative Insight evolved from child protection to serving global clients with advanced text analytics. This discussion offers practical advice for navigating the complexities of today's sales environment. Welcome to Scale Your Sales Podcast, James Cuthbertson.
Timestamps: 00:00 Impressed with diversity conversation, tired of forced diversity. 05:14 Improving CSAT and MPS through language analysis. 09:06 Grateful for opportunities, specialized in recruitment. 11:53 Seeking driven individuals with strong cognitive abilities. 13:19 Compete fiercely in tech market, emphasize drive. 18:11 Use data to benchmark success in industry. 21:29 Economic climate tough, spending shifted upward. 23:06 Professionalism means preparation, admin, understanding, and adaptability. 26:19 Salespeople struggle with structured processes but adapt. 31:09 Trial closing, seeking commitment earlier in sales. 32:49 Greenhouse: my happy, productive desert island choice.
https://resources.relativeinsight.com/ai-innovation-cx-insights https://www.linkedin.com/in/jamescuthbertson/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #256 Paula Lender-Swain - Embracing Change and Innovation in Public Sector Sales | 26 Aug 2024 | 00:37:25 | |
In this weeks’ Scale Your Sales Podcast episode, my guest is Paula Lender-Swain. Paula Lender-Swain leads the Public Sector UKI Business for HPE, covering Central and Secure Government, Healthcare and Higher Education. She has over 30 years’ experience in the technology sector working for hardware, software, and communications vendors covering UKI, EMEA, and Global leadership roles. She has also worked across several disciplines including Sales, Marketing Strategy and Business Operations. In this episode of Scale Your Sales podcast, Paula discusses the challenges and opportunities in tech sales, focusing on her journey as a woman in a male-dominated industry. She emphasizes the importance of diversity, mentorship, and innovation, particularly in public sector sales and the impact of AI. Her insights offer valuable lessons for scaling businesses and driving successful sales strategies. Welcome to Scale Your Sales Podcast, Paula Lender-Swain.
Timestamps: 00:00 Embracing Change and Innovation in Public Sector Sales 05:56 Gender bias in tech; diversity needs value. 06:59 Encouraging women to take on sales roles. 10:59 Earth 51 promotes sustainability and gender equality. 16:48 Effective measurement and clear direction for managers. 19:28 Identifying right people, public sector sales expertise. 23:34 Sales in public sector during COVID, challenging. 25:56 Learning from failures, diversifying customer focus crucial. 29:44 Public sector investing in AI excellence areas. 32:09 Data sharing improves accessibility, security, and reliability. 35:06 Excitedly building Millennium Falcon, joy in escape.
https://www.linkedin.com/in/paulalenderswain/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #255 Dr. Stephen Timme & Sheevaun Thatcher - Aligning Customer Goals with Organizational Strategy | 19 Aug 2024 | 00:37:36 | |
In this weeks’ Scale Your Sales Podcast episode, my guest is Dr. Stephen Timme & Sheevaun Thatcher. Dr. Stephen Timme, Founder and President, FinListics Solutions. Former Finance Professor at Emory University. Author of the Amazon Best Seller, “Insight-Led Selling and co-author of the eBook, Seven Steps to Building a Customer-First Revenue Organization.” Sheevaun is a GTM Strategic Transformation Advisor who works with Revenue and Marketing Leaders. In today’s episode of Scale Your Sales podcast, Sheevaun Thatcher and Dr. Stephen Timme discuss key elements for building a customer-first revenue organization. They highlight understanding customer motivations, the non-linear nature of sales, and aligning solutions with customer goals. Learn about effective C-suite communication, enablement programs, and the seven steps to prioritize customers in the buyer journey, emphasizing the impact of customer-centricity on organizational success. Welcome to Scale Your Sales Podcast, Dr. Stephen Timme & Sheevaun Thatcher.
Timestamps: 00:00 Aligning Customer Goals with Organizational Strategy 05:32 Tailor message, align goals, enablement guru Sheevaun. 09:45 Listen, be curious, partner with customer. 11:53 Discussing customer satisfaction. 17:03 Manager must lead, not force, development efforts. 19:27 CRO urges customer-first perspective for organizational success. 22:01 Insight-led selling book addresses sales alignment challenges. 25:54 Clients want better forecasting for lower error. 30:07 Align seller process with customer buying needs. 32:31 Customer service critical for company growth and success.
eBook: 7 Steps to Building a Customer-First Revenue Organisation available on Amazon or https://www.finlistics.com/7-steps-to-building-a-customer-first-revenue-organization
https://www.linkedin.com/in/dr-stephen-timme-phd-finance-8177578/ https://www.linkedin.com/in/sheevaun/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #254 Mary Shea - Leadership, Diversity, and Embracing Change in the Industry | 12 Aug 2024 | 00:39:31 | |
In this weeks’ Scale Your Sales Podcast episode, my guest is Mary Shea. Mary is the Chief Evangelist at HireQuotient, a purpose-driven AI company that simplifies recruiting by finding exceptional and diverse talent. As a globally recognized thought leader, keynote speaker, podcast host, author and advisor, Mary is passionate about the future of buying and selling, the role product and commercial innovation play in driving successful revenue outcomes, and the criticality of elevating the voices of underrepresented people in the workforce. In today’s episode of Scale Your Sales podcast, Janice B Gordon discuss the evolving sales landscape and leadership challenges with Mary Shea, co-CEO of a revenue enablement company. Mary shares her expertise in rapid fund-raising, talent enhancement, and workforce reduction, while emphasizing diversity and inclusion in leadership. We explore bias in hiring, the need for sales-specific data in recruitment, and the complexities of finding diverse talent. Welcome to Scale Your Sales Podcast, Mary Shea.
Timestamps: 00:00 Nonlinear career transition into technology and business. 05:09 Transitioned from Forrester analyst to company evangelist. 07:56 Future sellers more efficient and technology enabled. COVID accelerant. 10:21 Transition to efficient, predictable growth challenges leaders. 15:34 Increasing diversity in B2B sales through community engagement 17:59 co-CEO faced challenges, raised funds, made changes. 23:01 Software leverages data partnerships to identify candidates. 25:29 Promoting diversity and inclusion in hiring practices. 28:21 Focusing on diverse teams for better performance. 31:34 Monetary cycles and diversity are essential for success. 37:13 Understanding, empathy, and diversity in sales teams.
https://www.linkedin.com/in/maryshea/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #253 Randi-Sue Deckard - Maximizing Customer-Centricity in B2B Interactions | 05 Aug 2024 | 00:29:31 | |
In this weeks’ Scale Your Sales Podcast episode, my guest is Randi-Sue Deckard. Randi-Sue Deckard’s career trajectory is a captivating story of transformation and resilience. Transitioning from a clinical lab scientist to the Senior Vice President of Client Engagement at BESLER, Randi’s journey is a testament to the power of embracing change, staying curious, dedication to improving and leveraging data-driven decision-making. Her wealth of experience in sales, marketing, and customer success positions her as a valuable guide for professionals seeking to excel in revenue-related roles. In today’s episode of Scale Your Sales podcast, we have the pleasure of speaking with Randi-Sue Deckard, an expert in sales, marketing, and customer success. Randi provides valuable insights into reducing customer friction, adopting a customer-centric approach, and creating a comprehensive B2B experience. We discuss leveraging existing customers for referrals, the importance of continuous value addition, and the balance between empathy and logic in sales. Welcome to Scale Your Sales Podcast, Randi-Sue Deckard
Timestamps: 00:00 Reducing Friction: Maximizing Customer-Centricity in B2B Interactions 03:15 Success in sales comes from knowing customers. 07:40 Improving by understanding customer perspectives is crucial. 10:16 Customer problem articulation drives effective communication and solutions. 16:38 Study found women better leaders. 19:32 Questioning the customer-centricity of organizations and processes. 23:37 post-sales engagement crucial for customer advocacy. 24:30 Simplify referrals to increase new sales by 30%. 28:23 Farewell message expressing admiration and future connection.
https://www.linkedin.com/in/randisuedeckard/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #252 Ollie Sharpe - Unlocking Sales Success: Secrets to A Diverse and Inclusive Culture | 29 Jul 2024 | 00:29:49 | |
In this weeks’ Scale Your Sales Podcast episode, my guest is Ollie Sharpe. Ollie spent 10 years at LinkedIn, starting when nobody knew what LinkedIn was! One of the 1st 15 employees outside the US. Then left to set up Salesloft in EMEA as 1st person on the ground and grew them to more than $25m and 125 people. Now Chief Commercial Officer at Lative. In today’s episode of Scale Your Sales podcast, Ollie Sharpe, former LinkedIn executive, shares valuable insights on sales, leadership, and diversity. He emphasizes the importance of fostering a strong, inclusive sales culture, highlighting the impact of conscious leadership, mental well-being, and cognitive diversity. The discussion also covers gender diversity, partnership-based sales, and diverse hiring practices. Welcome to Scale Your Sales Podcast, Ollie Sharpe.
Timestamps: 00:00 Unlocking Sales Success: Secrets to A Diverse and Inclusive Culture 04:27 Conscious leadership fosters awareness and mental wellbeing. 06:52 Diverse teams require different leadership and understanding. 10:50 LinkedIn culture interview process reveals candidate's values. 16:03 Partnering with buyers and hiring individuals similarly. 17:01 Emphasizing partnership, consultation, and disqualification in sales. 20:04 Medic and the art of selling effectively. 25:54 Build employer brand showing care for individual needs. 27:19 Candidates value acknowledging and addressing diversity issues. 33:00 LinkedIn senior executive pushes for gender diversity. 34:35 Men more open to mistreatment in offices.
https://www.linkedin.com/in/olliesharpe/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website to watch or listen. | |||
| #251 Janice B Gordon - Scale Your Sales Review Podcast | 22 Jul 2024 | 00:19:06 | |
Welcome to our ultimate review series where we delve into 40 captivating podcast episodes, each shedding light on the dynamic and ever-evolving world of sales. Whether you're a seasoned sales professional or just starting out, this comprehensive exploration is designed to offer you valuable insights, proven strategies, and inspiring stories straight from industry experts. In this series, we'll uncover: 1) Cutting-edge sales techniques that can help you close more deals. 2) Proven strategies to build and maintain lasting customer relationships. 3) Tips on leveraging the latest technology and tools to enhance your sales process. 4) Inspiring success stories and lessons learned from top sales professionals. 5) Insights into the future of sales and how you can stay ahead of the curve. Each episode review is packed with actionable takeaways that you can implement immediately to boost your sales performance. Join us on this journey to master the art of selling and transform your career with the wisdom shared by leading voices in the industry. Hit the subscribe button and turn on notifications so you don't miss any of our insightful reviews. Let's embark on this sales mastery adventure together!
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #250 Jamie Gallagher - How to Coach Your Way to Success and Close Deals Like A Pro | 15 Jul 2024 | 00:43:21 | |
In this weeks’ Scale Your Sales Podcast episode, my guest is Jamie Gallagher. He’s a husband, father, and terrible golfer, AVP Fortra EMEA, 25 years sales professional, operated globally and DEI Champion. In today’s episode of Scale Your Sales podcast, Jamie discusses the importance of setting realistic goals for salespeople, coaching, employing consistent methodologies, and effectively managing deals. Jamie highlights the significance of hiring individuals who are both compatible and trainable, shares his unique approach to talent acquisition, and reflects on the impact of a supportive organizational culture. We explore the keys to success in the sales industry and gain valuable insights from Jamie's extensive experience. Welcome to Scale Your Sales Podcast, Jamie Gallagher.
Timestamps: 00:00 How to coach your way to success and close deals like a pro 03:57 Emphasizing diversity in team recruitment and sourcing. 06:27 Wider sourcing process identifies successful sales candidates. 10:12 Evaluating sales team qualities and managing expectations. 15:09 $1,000,000 sales target with variable rewards. 18:37 Fantastic leader with supportive and intoxicating environment. 19:34 Personal success comes from delivering notable achievements. 24:54 Sales leaders learn to listen, strategize, choose wisely. 27:56 External factors impact employees and business goals. 31:45 Critical coaching includes expectation setting and engagement. 32:52 Fortress uses force management for business success. 38:49 Jordan's mom shaped his groundbreaking sports deals. 41:04 Rex Smith, an influential sales trainer, remembered fondly.
https://www.linkedin.com/in/jagallagher/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #249 Laura Hannan - Maximizing Sales Navigator and Microsite for Effective Brand Awareness and Lead Generation | 08 Jul 2024 | 00:36:02 | |
In this weeks’ Scale Your Sales Podcast episode, my guest is Laura Hannan. Laura is one of my go-to LinkedIn people. She's a bit of a Sales Navigator geek, she trains salespeople on LinkedIn, and she is also a founder of a 'done for you' LinkedIn marketing agency, Pitch121. They manage personal profiles for time-poor execs and help salespeople get in front of their target accounts. In today’s episode of Scale Your Sales podcast, Laura Hannan, founder of Pitch121, discuss about LinkedIn marketing and sales strategies. Laura shares insights on leveraging Sales Navigator, utilizing peer connections, and the importance of targeted brand awareness. She also covers microsites, AI tools, and the impact of personal perspective in posts, providing valuable tips for successful sales outreach and lead generation on LinkedIn. Welcome to Scale Your Sales Podcast, Laura Hannan.
Timestamps: 00:00 LinkedIn homepage is rarely used, sales navigator preferred. 06:18 Challenges in brand recognition and LinkedIn connections. 07:32 Strategically leveraging connections to reach target accounts. 14:10 Tailoring messaging to match target's word choices. 16:53 LinkedIn profiles lacking web links, a missed opportunity. 20:13 Engage deeply with target accounts for success. 24:12 Prioritize engaging with senior execs on LinkedIn. 28:07 Sending concise slides replaced by informative video summaries. 29:12 Service pages tailored to user language, technologies. 33:33 Appreciation for networking, its modern relevance emphasized.
https://www.linkedin.com/in/laurajhannan/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #248 Bob King - Unravelling the Secrets to Mastering Deal Closures | 01 Jul 2024 | 00:27:54 | |
In this weeks’ Scale Your Sales Podcast episode, my guest is Bob King. Bob King literally wrote the book on Closing for salespeople, closers, and anyone else who wants to know why they said yes on a day they were “just looking”. His book The Joy of Closing reveals the secrets to earning the customer’s business and getting them what they want. In today’s episode of Scale Your Sales podcast, Bob embarks on a captivating journey, detailing his transition from the film industry to the world of sales. He underscores the critical role of believing in the sales process itself. Furthermore, Bob delves into the art of closing a sale, emphasizing the importance of prioritizing customer service, and building trust. He also offers valuable insights on managing sales teams, navigating the dynamics within sales organizations, and the key qualities that define a successful closer. Welcome to Scale Your Sales Podcast, Bob King.
Timestamps: 00:00 - Unravelling the Secrets to Mastering Deal Closures 06:11 - Overcoming stigma through belief and trust building. 07:42 - Helping others succeed while finding joy. 11:35 - Believe in your value proposition, expert advice. 14:22 - Chapter on managing manager, blaming others, sales success about mindset, sales managers' role crucial. 17:30 - Job success depends on manager's support. 21:46 - New sales approach, customer engagement and closing. 24:15 - Guide for customer interactions, emphasizing intuition use.
https://www.linkedin.com/in/bob-king-7a37951/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #265 Amelia Taylor - Unlocking Sales Success: The Power of EQ and Authentic Networking | 28 Oct 2024 | 00:31:08 | |
In this weeks’ Scale Your Sales Podcast episode, my guest is Amelia Taylor. Amelia Taylor, Founder of The Revenue Table, drives revenue growth through strategic partnerships and trusted relationships. She leads with a rebellious, EQ-led mindset, activating growth initiatives and executing big ideas. Amelia excels in executive communication and leveraging a Nearbound approach to meet buyers where they engage, most. In today’s episode of Scale Your Sales podcast, Amelia shares her transition from traditional employment to entrepreneurship, challenging established norms with an EQ-driven approach. She highlights the power of leveraging online communities to engage buyers authentically and build trusted relationships that drive revenue growth. Amelia discusses how AI is impacting emotional connections in sales, emphasizing the value of personalized engagement over mass outreach. She also offers strategies for navigating generational communication and creating impactful client interactions. Welcome to Scale Your Sales Podcast, Amelia Taylor.
Timestamps: 00:00 The Power of EQ and Authentic Networking 05:47 Community enables sales through partnership and collaboration. 06:38 Leveraging EQ over IQ enhances professional effectiveness. 10:30 Networking involves understanding people beyond their titles. 14:25 Learned sales by asking for constructive feedback. 16:38 Teaching sales EQ for more personalized engagement. 21:27 Understanding AI's impact requires adaptive sales leadership. 23:48 Outsource experts to improve multi-generational communication. 27:57 Grateful for being a present mother. 29:49 Embrace authenticity and focus on strengths.
https://www.amazon.com/Heels-Deals-Dominating-Business-Business/dp/1953315186 https://www.linkedin.com/in/tayloramelia/ https://www.instagram.com/amelia_a_taylor/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #247 Melanie Mills - Diverse and Inclusive Strategies for Sales Success | 24 Jun 2024 | 00:28:20 | |
In this weeks’ Scale Your Sales Podcast episode, my guest is Melanie Mills. Chief Revenue Officer at Caxton Payments, the pioneering UK Fintech. Melanie has a 20-year career, growing revenues across scale-up businesses in variety of industries and prides herself on her nontraditional routes to success. In today’s episode of Scale Your Sales podcast, Melanie shares her experiences as a woman in a male-dominated industry, her advocacy for diversity, and her passion for mentoring through the Caxton Career Collective. She discusses the importance of organizational culture, diversity in leadership, and the role of behaviours and listening skills in successful sales. Tune in for insights on recruitment processes, career transitions, and building strong sales teams from a diverse pool of talent. Welcome to Scale Your Sales Podcast, Melanie Mills.
Timestamps: 00:00 - Diverse and Inclusive Strategies for Sales Success 05:01 - Caxton initiative empowers women in diverse industries. 09:05 - Successful partnerships are vital for business growth. 10:14 - Supporting diverse candidates through terminology and commitment. 16:06 - Awareness, confidence, and pushing forward are key. 17:43 - Recruitment process focuses on wide catchment. 20:14 - Importance of diverse team with varied behaviours. 25:02 - Constantly asking questions provides valuable insights. 26:41 - Melanie discusses her first experience in America.
https://www.linkedin.com/in/melanie-vivi-mills/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #246 Kristie Jones - Strategies for Scaling Your Sales Performance | 17 Jun 2024 | 00:30:01 | |
In this weeks’ Scale Your Sales Podcast episode, my guest is Kristie Jones. Kristie Jones, author of “Selling Your Way In” and Principal of Sales Acceleration Group elevates sales companies by coaching sales leaders to hire Top Ten Percent sales candidates in addition to guiding their organization through the creation of a sales culture of accountability resulting in revenue growth. In this podcast episode, we will focus on sales techniques, Kristie discussed the concept of identifying a salesperson's core strengths, which Kristie likened to a compass guiding their approach. This self-awareness empowers sellers to distinguish between tasks that fall within their natural talents and those that lie outside their area of expertise. The conversation then shifted to achieving top sales performance. Kristie emphasized that success is not simply about the volume of sales activity, but rather the development of specific strategies and the cultivation of daily habits that distinguish the top 10% of salespeople. Welcome to Scale Your Sales Podcast, Kristie Jones.
Timestamps: 00:00 - Strategies for Scaling Your Sales Performance 05:22 - Understanding various sales roles and knowing yourself. 08:27 - Successful people say no more than yes, understanding ideal company profile. 09:39 - Success comes from work outside the office. 14:41 - Morning routine focused on peak performance in tennis. 17:23 - Equal treatment, deeper questions for candidate comparison. 21:11 - Advice for new and struggling salespeople. 23:31 - Sales as a profession for achieving dreams. 28:03 - Sharing financial wisdom learned at kitchen table.
https://www.linkedin.com/in/kristiekjones/ https://www.instagram.com/kristiejones.sales/ https://twitter.com/kristiekjones
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website to watch or listen.
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| #245 Theresa Caragol - Unleashing Incredible Growth: Harnessing the Power of Successful Partnerships | 10 Jun 2024 | 00:24:59 | |
In this weeks’ Scale Your Sales Podcast episode, my guest is Theresa Caragol. Theresa Caragol, CEO of AchieveUnite Inc., leverages 20+ years’ global expertise in driving revenue growth, mitigating risk, and fostering strategic partnerships. Recognized for channel team leadership, she pioneers revenue expansion through acquisitions, building trust-based cultures, and fostering cross-functional ecosystems. A sought-after speaker and author, she’s committed to both professional excellence and philanthropy. In today’s episode of Scale Your Sales podcast, Theresa shares her journey in driving revenue growth through partnerships, emphasizing the importance of mentors in her success. Discover insights from her upcoming book and learn about the key elements of successful partnerships and the impact they can have on revenue, innovation, and culture. Tune in to gain valuable knowledge on building trust-based ecosystems and fostering cross-functional partnerships in organizations. Welcome to Scale Your Sales Podcast, Theresa Caragol.
Timestamps: 00:00 - Unleashing Incredible Growth: Harnessing the Power of Successful Partnerships 06:41 - Assess readiness, strategy, deliberate science in partnership. 08:36 - Successful organizations invest in long-term partnerships. 11:52 - Datto's story of customer-turned-partners creates success. 16:27 - Developing people, achieving goals, essential skills emphasis. 18:40 - Ron Roaner, Bob's mentor, influenced him profoundly. 21:10 - Teaching partnering and sales skills for success.
https://www.linkedin.com/in/theresacaragol/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #244 Anne Pao - Driving Revenue Growth to Effective Sales Leadership | 03 Jun 2024 | 00:32:45 | |
In this weeks’ Scale Your Sales Podcast episode, my guest is Anne Pao. Anne is 5 times Startup Operator, Heart-forward Leader, Mother, Startup Advisor and Board Member. Anne is founder/CEO of Ignite Consulting, a fractional GTM strategy and RevOps firm that partners with startups to install and scale a unified GTM foundation. In today’s episode of Scale Your Sales podcast, Anne offers a unique perspective honed through her experience as a buyer in over 500 deals. Anne shares the types of conversations that have shaped her approach as a sales leader and Chief Revenue Officer (CRO). Delve into the importance of understanding the viewpoints of various stakeholders, both internal and external, to effectively communicate the value and return on investment of your product or service. Welcome to Scale Your Sales Podcast, Anne Pao.
Timestamps: 00:00 - Driving Revenue Growth to Effective Sales Leadership 05:42 - Analyzed, quantified, and presented business case successfully. 06:27 - Developed ROI plan for software implementation and adoption. 10:45 - Understanding buyers and mitigating risks for success. 15:25 - Essential skills for exceptional sales performance. 16:02 - Seeking baseline competence, focus, strategy, and measurability. 19:55 - Interview process focuses on skills and alignment. 22:26 - Recruiters stress test skills and decision-making process. 27:29 - Ignite Consulting, one year old, offers go-to-market services. 29:16 - Need alignment, operating cadence, and team support.
https://www.linkedin.com/in/annepao/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website to watch or listen.
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| #243 Emma York - Enhancing B2B Social Media Engagement | 27 May 2024 | 00:30:49 | |
In this weeks’ Scale Your Sales Podcast episode, my guest is Emma York. Emma is a social media trainer, mentor, digital marketing specialist and owner of Fresh Approach Digital. In today’s episode of Scale Your Sales podcast, Emma is telling us about social media for B2B businesses, featuring a social media expert. Exploring insightful strategies for not only building brand awareness but also leveraging personal branding across various platforms. The discussion will encompass the surprising relevance of TikTok for B2B companies, offering practical tips and reasons to establish a presence on this burgeoning platform. Get ready for a fascinating exploration of how B2B businesses can thrive in the social media landscape. Welcome to Scale Your Sales Podcast, Emma York.
Timestamps: 00:00 - Enhancing B2B Social Media Engagement. 06:02 - LinkedIn and TikTok: Adapt your story for platforms. 08:29 - Corporate lifestyle now resembles that of entrepreneurs. 11:12 - Remote work increases productivity but faces resistance. 13:34 - Elevate personal brand on social media platforms. 18:59 - Content creators should clearly communicate their goals. 22:37 - Utilize TikTok to raise brand awareness. 26:30 - Engage actively and listen to your audience. 29:34 - Grateful for knowledge, will connect again. Thank you.
https://www.linkedin.com/in/emmayorkuk/ https://www.instagram.com/freshapproachdigital/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website to watch or listen.
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| #242 Pete Crosby - Desirability and Rarity Customer-Centric Approaches | 20 May 2024 | 00:31:48 | |
In this weeks’ Scale Your Sales Podcast episode, my guest is Pete Crosby. Pete is the CEO & Co-founder of Revelesco. He is behind the strategies and frameworks of countless successful startups & scaleups. He is a 4x CRO with an IPO Under his belt and currently coaches more than 40 SaaS CEOs around the world. In today's episode of Scale Your Sales podcast, Pete Crosby talks about the heart of good revenue strategy. The discussion explored a four-part framework for understanding the concept we were previously examining. This framework prioritizes desirability at the outset. Desirability is measured using a two-dimensional matrix, with criticality on the vertical axis and rarity on the horizontal axis. Connected this concept to a previously discussed framework element, priority, by demonstrating how it aligns with the criticality dimension within the desirability matrix. Welcome to Scale Your Sales Podcast, Pete Crosby.
Timestamps: 00:00 – Desirability and rarity customer-centric approaches 04:55 – Team of 12 highly skilled individuals aiding organizations. 07:38 – 4 key elements of successful revenue strategy. 13:45 – Risk is deeper than pain, it's terrifying. 15:32 – Identifying criticality and rarity for product desirability. 18:58 – Prioritizing data influences consumer decisions and understanding. 21:10 – Creating and selling unique product innovations, transformative. 24:27 – Understanding customer urgency and value through pain. 28:45 – Reprieve co-founder freed 69, fought injustice. 31:21 – Listen, watch, subscribe, leave a positive review.
https://www.linkedin.com/in/peterdcrosby/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website to watch or listen.
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| #241: Hang Black - Diversity, Leadership, and Adaptation in a Digital Age | 13 May 2024 | 00:33:59 | |
In this week’s Scale Your Sales Podcast episode, my guest is Hang Black. From refugee to revenue leader, Hang Black’s career spans engineering, marketing, and sales, earning her the nickname “Black Ops”. A multi-national keynote speaker on sales, leadership, and a passionate advocate for women in the workplace, she is the author of a Wall Street Journal best-selling book. In this episode, Hang discussed the impact of AI, cultural disparities in the treatment of women in sales, and the evolving demographics of buyers. Highlighting the importance of diversity at all levels of an organization, Hang emphasized the need for intentional inclusion to avoid unintended exclusion in the workplace. She also delved into the potential of AI in optimizing tools to represent all buyers' needs and emphasized the necessity for sales leadership principles to adapt to digital advancements and technological changes. Moreover, Hang shared insights on the changing role of outbound SDRs and AEs and discussed the importance of programmatic diversity, equity, and inclusion (DEI) strategies, emphasizing the need for genuine action to address unconscious bias and accelerate overlooked talent within organizations. Welcome to Scale Your Sales Podcast, Hang Black. Timestamps: 00:00 – Diversity, Leadership, and Adaptation in a Digital Age.
04:19 – Plan for the future. Invest in leadership and technology.
12:10 – Influencing hiring decisions for diversity and fairness.
13:59 – Struggle with expanding tool stack, use AI wisely.
17:03 – Challenge in leadership training for relevant and effective coaching.
23:26 – Improving retention: role models, inclusion, psychological safety, and equal access.
28:29 – Opportunities for overlooked individuals through sponsorship.
31:30 – Support leaders to be digitally savvy and empathetic.
https://www.linkedin.com/in/hangwithhang/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/in/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSal...
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| #240: Heather Holst-Knudsen – Enhancing Sales with Data-Driven Strategies | 06 May 2024 | 00:28:06 | |
In this week’s Scale Your Sales Podcast episode, my guest is Heather Holst-Knudsen Heather has deep roots in B2B, having grown up in Thomas Publishing Company, Miller Freeman, Reed Elsevier, and IDG. Heather also has extensive experience with SaaS and event tech. She is a recognized expert and partner with years of leadership and operating experience in the industries she serves. Heather founded H2K Labs, which helps clients generate financial returns from data. In this episode, Heather into the critical role of data outside the CRM in understanding customer behavior and forecasting. She emphasizes the need to curate and blend CRM and external data for a single source of "revenue truth," focusing on essential KPIs for stakeholders. Heather introduces Insightify, a tech-enabled platform for data intelligence in complex business models, and stresses the importance of validated data for setting KPIs and improving sales operations. The episode also explores leveraging data to coach salespeople based on individual strengths and weaknesses, enhancing overall sales performance. Heather discusses the significance of first-party data strategies for media and event companies and strategies to enable event exhibitors to buy. Throughout, she provides valuable insights into data-driven strategies for customer retention and revenue growth. Timestamps: 00:00 – Enhancing Sales with Data-Driven Strategies
05:59 – Sales approach shifts to focus on data.
08:34 – Using data can improve sales performance greatly.
10:05 – Maximizing CRM data for accurate forecasting.
13:30 – Understanding industry's black box through predictive data.
16:41 – Utilize data to train sales teams effectively.
21:44 – First party data strategies crucial for media.
23:47 – Monetizing audience subscriptions and events effectively. https://www.linkedin.com/in/heatherholstknudsen/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/in/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSal...
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| #239 Cristina Lasagni – How Diversity Drives Sales Success | 29 Apr 2024 | 00:36:13 | |
In this week’s Scale Your Sales Podcast episode, my guest is Cristina Lasagni. Cristina stands as a distinguished Go-to-Market Senior Leader and the current Head of Southern Europe at Cloudflare, with over 15 years of experience in tech industry with expertise in scaling organizations to new heights. At Cloudflare she was involved since the early days helping to scale the organization to 1B$ revenue as of today. Her trajectory encompasses pivotal roles at industry giants like Cisco and Dropbox, where she left an indelible mark as an expert in navigating the intricate landscape of large-scale enterprises. These experiences also solidified her reputation as a leader capable of driving growth and scalability on a grand scale. In this episode, Cristina delves into the hiring process, candidly discussing mistakes made and the importance of focusing on impactful aspects. She shares her journey of overcoming challenges in sales, emphasizing the significance of forging strong partnerships, finding a niche, and leading with empathy and problem-solving. She also highlights the need for greater female representation in the sales industry and the founding of her podcast, Help Mentor IT, to support women and allies in breaking down barriers. Tune in to hear more about building a diverse team and the emphasis of the benefits of intentional efforts in addressing the issue of female representation in sales, particularly in the tech industry. Timestamps: 00:00 – How Diversity Drives Sales Success
08:16 – Stats suggest shift towards younger female buyers.
11:27 – Inspiring journey to break the glass ceiling.
20:56 – Success through hard work and connection building.
23:58 – Empathy and curiosity is vital in successful sales.
30:26 – Focus on impactful sales traits, use tool.
31:37 – Efficient assessment eases hiring process, requires coaching.
https://www.linkedin.com/in/cristinalasagni/ Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/in/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSal...
And more!
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| #238: Chet Lovegren – Inbound Focus, Scaling Strategies, and Hiring Wisdom. | 22 Apr 2024 | 00:30:50 | |
In this week’s Scale Your Sales Podcast episode, my guest is Chet Lovegren. In this episode, Chet explores the crucial factors that founders need to consider when building and scaling their sales operations, emphasizing the significance of focusing on inbound sales, honing sales skills, and understanding the sales system before diving into outbound efforts. He shares insightful experiences and examples, highlighting the need for founders to prioritize manual processes, hiring the right people, and assessing employees' true potential beyond traditional interview methods. So, tune in to gain valuable insights on building a successful sales engine and navigating the challenges of scaling your sales. Timestamps: 00:00 – Inbound Focus, Scaling Strategies, and Hiring Wisdom.
06:46 – Salespeople must understand business engine to succeed.
12:27 – Founders idolize lifestyle of Mark Zuckerberg, Elon.
16:24 – Establishing relationships, hiring, and learning in business.
18:14 – Employee lacks understanding of CFO responsibilities and operations.
21:04 – Self-evaluating employees seek guidance, not hand-holding.
24:39 – CVs predict interviews poorly; new tools emerging. https://twitter.com/thesalesdoc_rx Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/in/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSal...
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| #264 Richard Harris - Why the Buyer's Experience Matters More than the Journey in Sales | 21 Oct 2024 | 00:34:06 | |
In this weeks’ Scale Your Sales Podcast episode, my guest is Richard Harris. Richard Harris, Author the Seller’s Journey, teaching sales reps how to earn the right to ask questions, which questions to ask and when. In today’s episode of Scale Your Sales podcast, Richard discusses the evolving sales landscape, focusing on essential skills like coachability, teamwork, and handling disagreements. He shares innovative interview techniques and challenges assumptions about sales roles, highlighting how introverts often excel. They also explore the impact of AI on sales education and the ongoing importance of human interaction. Welcome to Scale Your Sales Podcast, Richard Harris.
Timestamps: 00:00 AI accelerates sales and product knowledge education. 06:12 AI supplements training; human connection remains essential. 08:00 Success relies on mindset, coachability, and implicit skills. 11:14 Learning effective sales techniques through interview questions. 15:55 Bottom performers extroverted; top performers introverted. 18:37 Handling objections through professional disagreements and coachability. 22:35 Buyer’s experience navigates a seller's journey. 25:05 People now comfortably make large online purchases. 28:25 Identify sceptics to improve client experience. 30:37 Activating LinkedIn notifications to follow updates.
https://www.linkedin.com/in/rharris415/ https://www.instagram.com/rharris415/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #237: Christina Brady – Revolutionizing Sales Training Through Practice and Gamification | 15 Apr 2024 | 00:26:45 | |
In this week’s Scale Your Sales Podcast episode, my guest is Christina Brady. In this episode, Christina delves into the challenges in traditional sales training and coaching, and how Luster.ai is revolutionizing sales enablement by creating a safe and scalable environment for practicing sales skills using conversational intelligence. They delve into the importance of personalized learning, the role of gamification in improving learning outcomes, and the need for enabling professionals to measure the impact of their training. Christina emphasizes the significance of creating a tool that allows salespeople to practice effectively without constant supervision. The episode provides valuable insights into the future of sales enablement and skill development. Timestamps: 00:00 – Revolutionizing Sales Training Through Practice and Gamification.
04:30 – Creating safe environment for sales team practice.
09:24 – Advanced technology for simulating sales scenarios efficiently.
12:38 – Feedback needs to be specific for improvement.
16:26 – The need for more specific and timely coaching in sales for effective training
19:41 – Empower professionals to understand and utilize strengths.
23:30 – Delegating practice is essential for team success.
https://www.linkedin.com/in/christinapbrady/ Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/in/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSal...
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| #236: Marni Heinz – Curiosity, Intention, and Mindfulness in Sales Success | 08 Apr 2024 | 00:31:46 | |
In this week’s Scale Your Sales Podcast episode, my guest is Marni Heinz, the Founder and CEO of MH Consulting & Coaching. Timestamps:
04:51 – Transition to leadership requires empathy and adjustment.
08:47 – Sales success relies on diverse skill sets.
13:31 – Curiosity and intention in sales interactions.
16:57 – Establish upfront contracts to align meeting goals.
19:42 – Enterprise sales require skillful management and intention.
24:32 – Early deal cycle: build awareness, strategic adviser.
26:36 – In sales, be confident, helpful, and friendly.
29:16 – Meditation and mindfulness are essential for everyone.
https://www.linkedin.com/in/marniheinz/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/in/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSal...
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| #235: Kendall Horner – Data Insights and the Landscape of Sales Across Generations | 02 Apr 2024 | 00:36:01 | |
In this week’s Scale Your Sales Podcast episode, my guest is Kendall Horner. In this episode, Kendall delves into the game-changing benefits of data insights for sales leaders and the evolving landscape of sales across different generations. She discusses unique approach to sales conversations transcends age barriers and how sales leaders can tap into the increasing influence of women in the B2B buying process. Don't miss out on this episode packed with practical tips for effective sales leadership and strategies to cater to diverse learning styles and preferences within your team. Timestamps: 00:00 – Data Insights and the Landscape of Sales Across Generations
08:29 – Adapt sales approach to different buyer preferences.
12:23 – Helping sales managers be more effective and understanding their role.
16:09 – Importance of protocol and hiring process to avoid biases.
19:26 – Focus on finding commitment in all generations.
23:13 – High need for approval vs genuine kindness in sales interactions.
25:42 – Consider the potential impacts of gender biases.
28:08 – Generational differences in sales due to societal norms and feedbacks.
https://www.linkedin.com/in/kendallhorner/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/in/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSal... | |||
| #234: Zeenath Kuraisha – Maximising Revenue Growth through Sales Enablement | 25 Mar 2024 | 00:30:12 | |
In this week’s Scale Your Sales Podcast episode, my guest is Zeenath Kuraisha. Timestamps: 00:00 – Maximising Revenue Growth through Sales Enablement. 04:00 – Technology has evolved sales operations, enabling efficiency and improved analytics. 16:23 – The development of The Asia Pacific Sales & Marketing Academy (APACSMA) 22:19 – Certification may not be necessary for all. Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/in/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon | |||
| #233: Sandra Long – Amplifying Sales Success by Building Strategic Networks | 18 Mar 2024 | 00:28:07 | |
In this week’s Scale Your Sales Podcast episode, my guest is Sandra Long. Welcome to Scale Your Sales Podcast, Sandra Long. Timestamps: 00:00 – Amplifying Sales Success by Building Strategic Networks. 06:25 – Conference speakers should actively engage with their audience. 10:38 – Experienced and seasoned teams are resistant to change. 11:28 – Leaders have a fear factor about LinkedIn. 15:41 – Learning is life-long, critiques are vital. 19:32 – Engage online, provide value, and share unique insights. 23:01 – Mapping-out your network and utilising assets. https://www.linkedin.com/in/longsandra/ https://www.instagram.com/sandraglong/ https://twitter.com/SandraGLong Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/in/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSal...
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| #232: Karen Kelly – Breaking Barriers in a Male-Dominated Environment | 12 Mar 2024 | 00:29:40 | |
In this week’s Scale Your Sales Podcast episode, my guest is Karen Kelly, the Host of K2 Sales Podcast.
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| #231: Cassi Roper – The Art of Nurturing Leadership Traits and the Power of Listening | 05 Mar 2024 | 00:35:28 | |
In this week’s Scale Your Sales Podcast episode, my guest is Cassi Roper, the Chief Revenue Officer of Redgate Software. Timestamps: 08:09 – Assess for passion and fit in leadership roles. 12:45 – Identifying diverse skills and leadership potential in hires. 17:37 – Efficient sales process reduces turnover and costs. 24:48 – The Importance of Immediate Value in Business 26:39 – Customers shape strategy by sharing their needs. https://www.linkedin.com/in/cassi-roper/ Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/in/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSal...
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| #230: Derek Roberts – Harnessing Mindset, Skill Set, and Human Connections | 26 Feb 2024 | 00:26:09 | |
In this week’s Scale Your Sales Podcast episode, my guest is Derek Roberts. In this episode, Derek shares the inspiring journey behind the creation of their book "Listen to Sell." We explore the intricate interplay between mindset and skill set, emphasizing their pivotal role in unlocking optimal sales performance. Additionally, we tackle the profound impact of coaching on sales success, the transformative power of being coachable, and the significance of developing buyer and customer centricity as a driving force for triumph in the realm of sales. Tune in for a riveting exploration of the dynamic relationship between personal growth, coaching, and achieving unparalleled success in the world of sales.
Timestamps: 04:54 – Listen and be open to coaching advice.
08:27 – Understanding and adapting to others for success.
10:54 – Fabulous relationship, successful business, shared values.
15:43 – Belief in adaptability and emotional intelligence habits.
18:34 – Ensure organizations understand and meet customer needs.
20:25 – Sales focus on customer's customer for success.
https://www.linkedin.com/in/derekroberts1/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/in/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSal...
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| #229: Barrett King – Building Lasting Sales Partnerships for Sustained Growth | 20 Feb 2024 | 00:33:38 | |
In this week’s Scale Your Sales Podcast episode, my guest is Barrett King. In this episode, Barrett shares profound insights on servant leadership, cultivating a customer-centric sales culture, and the transformative power of partnerships in driving scalable growth. Discover key takeaways, including the importance of humility in leadership, the shift towards value-driven B2B SaaS sales, and actionable strategies for fostering long-term customer relationships. This episode is a valuable resource for sales leaders and professionals looking to elevate their go-to-market strategies and organizational culture. Timestamps: 04:48 – Foster culture, partnership, and customer-centered mindset.
09:46 – Humanity and humility are key for effective scaling.
15:44 – Best salespeople enter work with open mindset.
18:43 – Sales industry struggles with recruiting and leadership.
20:16 – Staff member learns management lesson during rush.
30:22 – Leveraging partnerships, sharing value, and kindness.
https://www.linkedin.com/in/barrettjking/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/in/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSal... | |||
| #228: Blake Hudson – A Comprehensive Guide to Reentering the Workforce | 12 Feb 2024 | 00:26:35 | |
In this week’s Scale Your Sales Podcast episode, my guest is Blake Hudson. In this episode, Blake unveils the secrets behind his recently launched interview course, designed to guide individuals through the challenging process of reentering the workforce post-layoffs. From crafting killer emails and embracing video prospecting to advocating for quality messaging and 360-degree learning within sales teams, Blake shares a wealth of knowledge. The episode delves into the nuances of building meaningful stakeholder relationships, adopting a buyer-centric sales approach, and harnessing the power of impactful video messaging. Get ready for an engaging discussion filled with insights that span personal growth, career resilience, and refined sales strategies. Timestamps: 03:48 – Empathy, struggle, and overcoming obstacles to fulfill potential.
08:08 – Stats guide quality improvements for email success.
11:15 – Sales managers need peer learning.
14:04 – Establish channels, understand stakeholders, create recurring meetings.
22:22 – Video prospecting during pandemic emphasized human connection.
25:11 – Embrace your unique energy, don't compare.
https://www.linkedin.com/in/onebrightblake/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/in/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSal...
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| #263 Emma Lo - Advancing Customer Success and Leveraging AI in Sales | 14 Oct 2024 | 00:26:50 | |
In this weeks’ Scale Your Sales Podcast episode, my guest is Emma Lo Emma is a revenue and customer experience leader with over 13 years in tech and e-commerce, driving $35MM in revenue. She specializes in driving customer success and revenue growth for SaaS startups, boosting customer retention. Currently, she is running Canada’s Customer Success community called CS in Focus. Her expertise aligns with our focus on accelerating sales and achieving outstanding customer outcomes. In today’s episode of Scale Your Sales podcast, we have an insightful conversation with Emma Lo, where she has driven $35 million in revenue. She shares her career journey from cancer research to customer success. In this episode, we explore the evolving landscape of customer success, including the role of AI, digital touchpoints, customer advisory boards, and the importance of aligning customer goals with business strategies. Emma also highlights the pursuit of personalized customer experiences at scale. Welcome to Scale Your Sales Podcast, Emma Lo.
Timestamps: 00:00 Advancing Customer Success and Leveraging AI in Sales 04:24 AI bots are increasingly integrated in SaaS tools. 07:32 Effective data management is crucial in digital CS. 11:44 Lacking detailed attendee insights at major event. 14:50 Customer-focused advisory board ensures joint success. 19:40 Customer involvement crucial for innovation and creation. 20:52 CSM Focus: Canadian nonprofit community supporting customer success. 25:19 Expert knowledge shared on CS advancements and goals.
https://www.linkedin.com/in/emma-lo/ https://www.instagram.com/csinfocus/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #227: James Ski – The Holistic Approach to Career Growth with Mind, Body, and Sales. | 06 Feb 2024 | 00:32:49 | |
In this week’s Scale Your Sales Podcast episode, my guest is James Ski, CEO and Founder of Sales Confidence.
In this episode, James opens about his transformative journey, sharing his personal diagnosis of bipolar disorder and the invaluable insights gained while navigating a flourishing career in sales. From overcoming personal challenges to strategically growing his business, the experience has become the bedrock of his entrepreneurial success. James takes center stage as he unveils the secrets behind building the world's most valuable B2B sales community. With an unwavering focus on elevating the well-being and performance of sales professionals, he has pioneered an exclusive learning and development membership platform, shaping the mindset and success trajectory of salespeople and leaders at every career stage. Join us for an inspiring exploration into the intersection of personal well-being, professional performance, and the art of scaling sales success.
Timestamps:
03:47 – Researched US market, brought new sales tech.
10:00 – Lack of support in workplace sales experience.
10:50 – The stigma of mental health.
15:22 – Improving sales productivity, guaranteeing results, confident support.
20:09 – Professional speaking, diversity, and representation on stage.
22:50 – Back yourself, give back, introduce, create opportunities.
28:56 – Holistic well-being is vital for sustainable success.
https://www.facebook.com/james.ski
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/in/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSal...
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| #226: Joe Marcoux – Coaching Through Objections and Building Sales Skills | 29 Jan 2024 | 00:32:35 | |
In this week’s Scale Your Sales Podcast episode, my guest is Joe Marcoux. In this episode, Joe shares insights on mastering the art of objection prevention and building robust client relationships. Emphasizing emotional resilience and rigorous practice, Joe unveils effective strategies for skillfully navigating the complex terrain of sales. His approach transcends the traditional transactional mindset, focusing on genuine connections that go beyond a mere sales pitch. Joe not only shares valuable tips on handling objections but also sheds light on the two pivotal elements crucial for propelling buyers forward in the sales journey. For further exploration of these concepts, be sure to check out Joe's book, "Business Evolution," where he delves deeper into the evolution of successful business practices.
Timestamps:
05:13 – Make decision easy, focus on buyer's process.
06:23 – Alignment is key for creating trust and inclusion.
09:42 – Overcoming objections requires practice and composure.
22:20 – Align, inspire, motivate, and empower for success.
24:33 – Consistency is key for physical and mental well-being.
29:58 – Earn the right before presenting your bait.
https://sosdojo.com/free-sos-book-jbg
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/in/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSalesJBG
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| #225: Victor Antonio – Removing Objections and Boosting Confidence in Sales | 22 Jan 2024 | 00:50:01 | |
In this week’s Scale Your Sales Podcast episode, my guest is Victor Antonio. In this episode, Victor shares a compelling journey from electrical engineering to sales, driven by a realistic and capitalist mindset. The conversation delves into the nuances of selling in the US versus the UK, highlighting valuable insights for sales professionals. He emphasizes the importance of reducing anxiety and uncertainty in sales, advocating for a step-by-step plan to navigate challenges. These lessons extend beyond the realm of sales, offering valuable takeaways for personal and professional growth. Tune in to gain profound insights that can positively impact your sales strategies and life's journey.
Timestamps:
05:42 – True capitalism involves a value for value exchange, so selling with integrity is essential. 15:01 – Focus on building relationships, not quick sales. 18:57 – The lack of conversations on moral values in sales training. 25:39 – Victor shares a versatile and reassuring tool for communication in various aspects of life. 32:24 – Cut out unsupportable team members to succeed.
http://www.linkedin/in/victorantonio http://www.instagram/victorantonio http://www.twitter.com/victorantonio
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/in/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSal... | |||
| #224: Michelle Accardi – Sales Success through Customer Relationship Building | 15 Jan 2024 | 00:25:20 | |
In this week’s Scale Your Sales Podcast episode, my guest is Michelle Accardi, the CEO of Liongard. Liongard is the global leader in configuration change detection and response, providing MSPs and IT executives with the most effective way to provide IT Governance and Cyber risk mitigation. Michelle Accardi is an innovative leader with over two decades of experience growing MSPs and technology companies with an excellent track record of success. Previously to joining Liongard, Michelle was CEO of the nation's largest cybersecurity-focused MSPs, Logically. She also spent roughly nine years leading Star2Star Communications and ultimately selling that business to Sangoma Technologies in 2021. In this episode, Michelle shares her journey from sales to CEO, emphasizing the importance of relationship selling in cybersecurity. She discusses the value of being customer-centric, channel sales strategies, and the role of customer feedback in shaping business strategies. Michelle also touches on the concept of enhanced security posture, stressing the vital role of understanding customer needs in effective sales strategies. Tune in for concise insights into the cybersecurity landscape and strategic considerations for success.
Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/in/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSal... | |||
| #223: Virginia Chere Lucett – The Power of Customer-Centric Sales Operations | 09 Jan 2024 | 00:28:42 | |
In this week’s Scale Your Sales Podcast episode, my guest is Virginia Chere Lucett, a Revenue Growth Expert.
Timestamps:
05:24 – Your technical expertise is invaluable for startups.
06:45 – Focus on product, customer, and solving problems.
09:55 – Efficiency, risk, and uncertainty in business growth.
13:30 – Recognize limitations and practice honesty for success.
21:22 – Customer success drives early sales process success.
24:51 – Building relationships requires trust and prioritizing customers.
https://www.linkedin.com/in/virginialucett/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/in/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https: //www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSal... | |||
| #222: Kate Norton – Leveraging the Power of Customer Experience Mapping | 01 Jan 2024 | 00:13:50 | |
In this week’s Scale Your Sales Podcast episode, my guest is Kate Norton, the Founder of High Peak Growth. Kate has over two decades of experience in building relationships and serving clients across a variety of industries. She has experience driving revenue in both Fortune 100 organizations as well as growing entrepreneurial companies. Her sales success is attributed to quickly gaining trust, uncovering needs and offering a simplified message. Kate has found the secret to increase the bottom line is to serve versus sell and currently works as a sales coach to help teams break through the next revenue growth ceiling. Her niche is entrepreneurial companies running on business operating systems like EOS. Kate has been a guest speaker and panelist at a variety of venues, including the Strategic Coach Podcast, the EOS® Conference, Pinnacle Business Guides Summit, Female Integrator Mastermind Summit (emcee & presenter), True Fractional Integrator Community, and the likes. In this episode, Kate discusses how to communicate the sales process internally within the organization, ensuring that everyone understands their roles in elevating the customer experience. Her insights are a goldmine for anyone looking to enhance their sales strategy. She also shares her tried and tested strategies for scaling your sales. If you're ready to simplify your sales process, align with your customers, and elevate your revenue growth, you won't want to miss this inspiring conversation. Welcome to Scale Your Sales Podcast, Kate Norton.
Book Janice to speak virtually at your next event https://janicebgordon.com LinkedIn: https://www.linkedin.com/in/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog https://scaleyoursales.co.uk/blog
Facebook: https://www.facebook.com/ScaleYourSal... | |||
| Scale Your Sales #221: Reflection of 2023— Highlights and Moments that Mattered Most | 25 Dec 2023 | 00:24:41 | |
In this Christmas special episode of Scale Your Sales Podcast, I'm excited to reflect on the highlights of 2023 and share insights on visualizing and planning for 2024. Join me as I discuss the importance of human connections in sales, recount personal highlights, and delve into the significance of living the life you're meant to have. This episode is not just about looking back; it's a sneak peek into what lies ahead in 2024. As I gear up for the coming year, my focus remains on working with revenue-generating organizations and visionary CEOs to craft sales-efficient teams and foster customer-centric sales operations. Let us fill this festive journey with gratitude for the past and excitement for the future. 🌟 Wishing you all a joyful and Merry Christmas! 🎅 #ScaleYourSales #ChristmasSpecial #2023Highlights #2024goals How about you, what are your highlights from 2023?
Time stamps: 03:25 Reflect on human experiences in business in 2023. 08:58 Northern lights viewed as symbol of aging. 12:11 Normal people might invest in yacht charter. 16:07 Year-end reflection: cold indoors, looking ahead to 2024. 18:47 Target: Reach CEOs, improve content, increase following. 21:14 "Use it as your compass in life."
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales. Book Janice to speak virtually at your next event https://janicebgordon.com LinkedIn: https://www.linkedin.com/in/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSal... | |||
| #220: Usman Sheikh – How AI-Driven Insights are Revolutionising the Sales Process | 18 Dec 2023 | 00:30:42 | |
In this week’s Scale Your Sales Podcast episode, my guest is Usman Sheikh.
Welcome to Scale Your Sales Podcast, Usman Sheikh.
https://www.linkedin.com/in/usmanmsheikh/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event https://janicebgordon.com
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| #219: Andy Champion – Transforming Teams with People-First Strategies | 11 Dec 2023 | 00:32:21 | |
In this week’s Scale Your Sales Podcast episode, my guest is Andy Champion, the Vice President and General Manager of Highspot.
Andy is an ex-British army officer who excels in leading SaaS go-to-market teams in EMEA and ANZ, guiding them through IPOs and market expansion. He's passionate about mentoring diverse talent in dynamic, accountable autonomous environments to achieve outstanding outcomes.
In this episode, we dive into Andy's journey in sales leadership, exploring the profound impact of technology on sales strategy. We discuss the pivotal role of investing in people and coaching in driving successful sales teams, touching on recruitment challenges and the key behaviors indicative of future success. From leveraging sales-specific data sets to the game-changing potential of generative AI in personalized coaching, our conversation offers insights for sales professionals and leaders alike. Join us as we unravel the dynamics of sales, leadership, and technology, providing valuable strategies to scale your sales. Get ready to immerse yourself in the depth of our discussion—you're sure to love every moment of this episode. Welcome to Scale Your Sales Podcast, Andy Champion.
Timestamps:
01:46 – Why did Andy join Highspot?
07:54 – Success strategies start from the people.
11:08 – How do you make sure that you do have the right people for the job?
14:55 – As salespeople, we are responsible for our own success.
22:20 – Coaching cost time, and time is the most valuable.
26:06 – Generative AI can analyze and summarize calls for personalized coaching. https://www.highspot.com/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event https://janicebgordon.com
LinkedIn: https://www.linkedin.com/in/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSal... | |||
| #218: Ali Cudby – Maximizing Customer Retention for Sales Growth | 04 Dec 2023 | 00:25:14 | |
In this week’s Scale Your Sales Podcast episode, my guest is Ali Cudby. Ali is the Founder and CEO of Alignmint Growth Strategies, where companies learn how to prevent customer churn before it starts. Ali’s expertise has served Fortune 500 corporations and startups alike. She is also the author of the #1 best-selling book on customer retention, Keep Your Customers. In this episode, Ali shares her insights on the phrase "The customer is always right." and how it impacts businesses, as well as the strategies she uses to prevent customer churn. The discussion touches on the importance of customer satisfaction, upselling, and cross-selling as key metrics for customer success. Ali outlines effective strategies for optimizing salespeople and emphasizes the value of celebrating moments that matter most to customers. Plus, she shares a tried and tested strategy for scaling sales and concludes with a fascinating take on what she would bring to a desert island. Tune in to gain valuable insights on customer retention and growth strategies from this engaging conversation. Welcome to Scale Your Sales Podcast, Ali Cudby. Timestamps: 05:55 – Create clear assistant processes for excellent customer experience. 09:03 – Focus on retention to grow revenue effectively. 12:32 – Key factors: customer satisfaction, churn prevention, upsells. 15:56 – Identify unique moments for meaningful customer celebration. 17:55 – Developing cross-functional playbooks for customer experience success. 21:10 – Leverage existing strengths to enhance performance. https://www.linkedin.com/in/alicudby/ Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales. Book Janice to speak virtually at your next event https://janicebgordon.com LinkedIn: https://www.linkedin.com/in/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSal...
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| #262 Pam Didner - Discusses AI's Impact on Sales Teams and Marketing Strategies | 07 Oct 2024 | 00:28:41 | |
In this weeks’ Scale Your Sales Podcast episode, my guest is Pam Didner. Pam is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster. She has also written five business books” The Modern AI Marketer, Effective Sales Enablement, Global Content Marketing. Pam works closely with both sales and marketing teams to develop cohesive plans that align with overall business goals. In this episode of Scale Your Sales podcast, we explore the evolving world of sales, marketing, and AI with Pam Didner. She shares insights on transforming sales teams, the shifting buyer’s journey, and the critical role of digital marketing. Drawing from her latest books on AI, she offers practical strategies for integrating AI into sales and marketing and emphasizes the importance of understanding buyers and aligning teams. Welcome to Scale Your Sales Podcast, Pam Didner.
Timestamps: 00:00 Discusses AI's Impact on Sales Teams and Marketing Strategies 05:42 Understanding jobs, hands-on training essential for tool use. 07:39 Sales leaders create inefficiencies with varied methodologies. 12:13 Great salespeople aren't always the extroverted talkers. 15:31 Understand and nurture prospects throughout buying journey. 17:49 Marketers struggle to capture attention amidst email overloads. 20:51 Understand audience and intent via data enrichment. 26:13 I admire Taylor Swift's hard work.
https://pamdidner.com/books/modern-ai-marketer-in-gpt-era/ https://www.linkedin.com/in/pamdidner/ https://www.instagram.com/pam_didner/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #217: Mark Gallagher – Driving Sales Success Through Customer-Centric Innovation | 27 Nov 2023 | 00:32:41 | |
In this week’s Scale Your Sales Podcast episode, my guest is Mark Gallagher, the Founder of Performance Insights Ltd. Mark is the Founder and Managing Director of Performance Insights, a former Senior Executive with Jordan Grand Prix, Red Bull Racing, and Cosworth Formula 1 racing organizations. A public speaker, broadcaster, and an author who has worked in the high-performance world of F1 racing for over 40 years. In this episode, Mark shares his experience in selling commercial sponsorship in the fast-paced and ever-evolving world of Formula One. He discusses how the business model has shifted from solely selling commercial sponsorship to now diversifying into selling technology across various industries such as service, aerospace, healthcare, defense, space, and energy. This expansion has opened exciting opportunities and created additional revenue streams. He also discusses the impact of influential figures like Lewis Hamilton and initiatives like Accelerate 2025 at Mercedes Benz F1 team, which have promoted diversity within the industry. Don't miss this opportunity to gain a competitive edge and stay ahead in the ever-evolving world of business. Welcome to Scale Your Sales Podcast, Mark Gallagher. 04:40 – Diversity and inclusion initiative for underrepresented demographics in Formula One. 07:43 – Diverse perspective fosters innovation, success, and satisfaction. 12:53 – Sales success relies on customer-centric decisions. 15:39 – McLaren's CEO emphasizes customer-focused business approach. 20:59 – Transitioning from media to commercial operations successfully. 23:18 – Passion led to unconventional but successful career. 26:36 – Online gaming targets young generations, expands sponsorships.
https://www.instagram.com/_markgallagher https://twitter.com/_markgallagher https://www.linkedin.com/in/markgallagherf1/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event https://janicebgordon.com LinkedIn: https://www.linkedin.com/in/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSal...
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| #216: Gina Stracuzzi – Navigating Generational Differences in Sales | 20 Nov 2023 | 00:33:08 | |
In this week's episode of the Scale Your Sales podcast, my guest is Gina Stracuzzi, the Co-Founder and Director of the Women in Sales Leadership Center at the Institute for Excellence in Sales (IES). IES Women in Sales Leadership (WISL) helps women in the industry to take on increasing leadership roles with courage, conviction, and creativity by giving them the career tools, techniques and strategies to succeed. Time stamps: 03:34 – New women managers now are embracing empowerment and constructive leadership. 09:56 – Generation diversity also impacts the workforce. 13:46 – Adapting to remote work, technology still catching up. 15:30 – Generations will blend towards a new norm. 19:58 – Pros and cons of remote work. What will the new generation be missing out on? 25:27 – Know your buyer, understand their options, adapt. 27:14 – New technologies are criticized, but change is natural and leads to innovation.
https://www.linkedin.com/in/ginastracuzzi/ Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales. Book Janice to speak virtually at your next event https://janicebgordon.com LinkedIn: https://www.linkedin.com/in/janice-b-... Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSal...
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| #215: Alyson Baber – Boosting, Connecting, and Thriving in Sales | 13 Nov 2023 | 00:33:21 | |
In this week's episode of the Scale Your Sales podcast, my guest is Alyson Baber, the VP of Commercial Sales at Outreach.
We discuss: 05:12 – Love growth, learning, and change to expand your skills. 10:16 – Pay it forward, take chances in different roles. 13:18 – Growth is uncomfortable but rewarding; leadership is guiding, not knowing all the answers. 16:04 – Mistakes are opportunities. 25:16 – Customer experience impacts entire sales process. 28:33 – Parents instilled work ethic and resilience. 30:30 – My family time is my family time and I'm there for them.
https://www.linkedin.com/in/alysonbaber/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
Book Janice to speak virtually at your next event https://janicebgordon.com LinkedIn: https://www.linkedin.com/in/janice-b-... Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSal... | |||
| #214: Roheel Ahmad – The Innovative World of Recruitment Methodologies | 06 Nov 2023 | 00:35:47 | |
In this week's episode of the Scale Your Sales podcast, my guest is Roheel Ahmad. Roheel is the Co-founder of Forsyth Barnes, one of the fastest growing, global, bootstrapped, talent partners. They headhunt middle to senior executives across eTail, Sports & Entertainment, and Fintech. Forsyth Barnes is committed to enhancing diversity within client organizations. In this episode, Roheel delves into his unwavering mindset of resilience and growth, even in challenging times like the COVID-19 pandemic. We discuss his company's decision to invest in a larger office space and maintain ambitious targets, along with the value of continuous training to prepare for future opportunities Our discussion centers on the pivotal need for optimizing the recruitment process and driving innovation in the industry. He emphasizes the urgency and efficiency required in hiring, shedding light on the risks of lengthy recruitment processes that can lead to losing top talent to more agile competitors. We also explore the integration of diversity within Forsyth Barnes' recruitment methodology, known as FB way, and how it positively impacts the industry. Welcome to Scale Your Sales Podcast, Roheel Ahmad. Timestamps: 01:26 – The FB way: Control, influence, and urgency explained. 07:39 – Frustration with sector drives desire for innovation. 11:38 – Early success in field sales, fearless in job applications, transitioned into recruitment. 17:43 – Confidence in ourselves amidst uncertainty and targets. 28:01 – Underestimating speed, financials, evaluating culture in recruitment. 30:27 – Longer recruitment process leads to lower-quality talent. https://linkedin.com/in/roheelahmad Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales. Book Janice to speak virtually at your next event https://janicebgordon.com LinkedIn: https://www.linkedin.com/in/janice-b-... Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSal... | |||