Explore every episode of the podcast Scale Your Sales Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| #321 Martin Garvey - Why Your AI Strategy Fails Without a Data Strategy | 05 oct. 2026 | 00:31:27 | |
Most companies don't have an AI problem. They have a data problem, and it's quietly weakening their revenue decisions.
The real cost of building in-house isn't the prototype. It's the ongoing burden of integrations, governance, maintenance, adoption, and support.
In this episode, Janice B Gordon speaks with Martin Garvey about building an enterprise sales function from scratch and scaling the team threefold in three years. They explore how better data, outcome-led selling, cross-functional alignment, and early implementation support can improve sales execution.
What you'll learn: a) Why AI strategy must start with a reliable data strategy
Martin Garvey built Gong's enterprise sales function in EMEA from nothing, growing the team threefold in three years. He also helped the team beat its targets in its first and second years.
Timestamps: 00:00 Building a Strong Team Connection 06:11 Company growth and adapting to AI 08:07 Assessing and Building Successful Teams 11:29 Importance of Data for AI Strategy 17:05 Understanding Customer Needs and Outcomes 18:47 Co-creating sales strategies 24:24 Timing for involving post-sales team 26:37 Considering total costs for buy vs. build 29:09 Improving team productivity and AI strategy
Connect with Martin Garvey LinkedIn: https://www.linkedin.com/in/martin-garvey-9375b415/
Connect with Janice Book Janice to speak at your next sales or leadership event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Instagram: https://www.instagram.com/janicebgordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show. | |||
| #320 Janice B Gordon - Scale Your Sales 7th Anniversary & Celebration Review | 21 sept. 2026 | 00:43:30 | |
Most revenue gaps aren't tactical problems. They're leadership problems hiding inside inaccurate data, weak processes, missed account growth, and unclear judgment. Across 15 recent conversations, Janice B Gordon identifies four patterns that leaders can't afford to overlook. From pipeline truth and expansion revenue to AI and leadership discipline, she explores what it takes to build more predictable, scalable growth. What you'll learn: Timestamps: 00:00 Reflecting on podcasting milestones 04:16 Examining sales pipeline accuracy 06:25 Misalignment in B2B Sales Strategy 11:36 Understanding deal management challenges 14:51 Scaling SaaS Businesses and Retention 16:05 Importance of local market understanding 20:08 Focus on existing customer revenue 25:56 Discussing AI in personal applications 26:54 Balancing AI and human judgment 33:05 The importance of people leadership 35:21 Leadership and evolving market dynamics 38:29 Building a North Star Leadership 41:49 Supporting the podcast community
Connect with Janice Book Janice to speak at your next sales or leadership event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Instagram: https://www.instagram.com/janicebgordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show. | |||
| #319 Justin Shriber - Why Traditional CROs Are Becoming Obsolete | 08 sept. 2026 | 00:29:48 | |
Most CROs are preparing themselves for obsolescence by relying on fixed playbooks in a market that changes every three months. In this episode, Janice B Gordon and Justin Shriber explore why agile, signal-driven sales leadership is replacing rigid execution. Janice B Gordon and Justin Shriber unpack how AI, complete revenue context, and frontline signals can help leaders understand not only what is happening, but why. They also examine how to turn strategy into daily behaviors, move beyond short-term thinking, and build a sales organization that adapts as quickly as the market. What you'll learn: a) Why the traditional CRO model is becoming obsolete Today, Janice B Gordon is joined by Justin Shriber, co-founder and CEO of an AI-native revenue platform trusted by companies including Cloudflare and Minstrel. He began his career at McKinsey before leading large-scale enterprise sales organizations at Oracle.
Timestamps: 03:21 Adapting Sales Leadership Styles 07:47 AI needs context to analyse data 12:41 Working with sceptical CFOs 14:07 Analysing lost deals and competition 17:58 Enhancing Sales Reps' Performance 20:49 Identifying and addressing competition 24:39 Focusing on quarterly performance goals 27:11 Adapting to Market Trends
Connect with Justin Shriber LinkedIn: https://www.linkedin.com/in/justinshriber/
Connect with Janice Book Janice to speak at your next sales or leadership event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Instagram: https://www.instagram.com/janicebgordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show. | |||
| #318 Janice B Gordon - What Every CEO Needs to Know About the Function They Don't Run | 25 août 2026 | 00:29:08 | |
Most CEOs think their sales problems are tactical but they're leadership challenges hiding in plain sight.
What you'll learn:
Today, Janice B Gordon, the Customer Growth Expert, explains why sales underperformance is a leadership issue and how visionary CEOs can fix it to deliver predictable, scalable growth. She reveals the real reasons deal stall, buyers disconnect, and revenue growth flatlines in modern B2B sales.
Timestamps: 00:00 Uncomfortable truths about sales 2026 04:12 Message for CEOs and Founders 08:55 Rethinking the sales process 11:29 Improving sales approach strategy 13:16 Quarterly focus over long-term growth 17:26 Addressing structural issues in sales 20:58 Evaluating Leadership Capabilities 23:34 Addressing Leadership and Capability Gaps 27:34 Sales issues and leadership discussion
Connect with Janice Book Janice to speak at your next sales or leadership event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Instagram: https://www.instagram.com/janicebgordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show. | |||
| #317 Cheryl Parks - Why Most CROs Never Spot Hidden Revenue Leaks | 10 août 2026 | 00:28:33 | |
Most deals aren't lost at the end they're lost in the moment you miss what buyers really need. In this conversation, Janice B Gordon sits down with Cheryl Parks, a revenue growth advisor and fractional CRO, to reveal how leaders can eliminate revenue leaks, build buyer confidence, and layer authenticity into go-to-market strategy. What you'll learn: Today, Janice B Gordon is joined by Cheryl Parks, a fractional CRO with 25 years of enterprise B2B sales experience and over $25 million in closed revenue, known for pinpointing team misalignment and restoring sales momentum. Timestamps: 05:15 Converting inbound leads to meetings 07:52 Understanding and meeting buyer expectations 11:19 Understanding branding and market perception 17:12 Using social media platforms effectively 19:33 Building an Online Presence 21:21 Staying focused in meetings 25:11 Respect for the sales role
Connect with Cheryl Parks LinkedIn: https://www.linkedin.com/in/ai-value-advisor/
Connect with Janice Book Janice to speak at your next sales or leadership event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Instagram: https://www.instagram.com/janicebgordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show. | |||
| #316 Jacek Dukat - Why Hiring a Sales Director Won't Fix Your Revenue Problem | 28 juil. 2026 | 00:40:55 | |
Hiring more sales heads won't fix your revenue problems and it might be your most expensive mistake. In this episode, you'll hear why building the right sales system first is key to scaling sustainably. Janice B Gordon sits down with Jacek Dukat, unpacking why the traditional sales leadership playbook is broken and what works now. What you'll learn: Jacek Dukat is a fractional sales director and new business specialist with over 25 years' experience scaling B2B tech revenue across European markets, winning over €80 million in complex enterprise IT engagements, all without warm introductions or inherited relationships. Timestamps: Connect with Jacek Dukat LinkedIn: https://www.linkedin.com/in/jacekdukat/
Connect with Janice Book Janice to speak at your next sales or leadership event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Instagram: https://www.instagram.com/janicebgordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show. | |||
| #315 Jane Egerton-Idehen - How Ignoring Local Voices Destroys Expansion Plans | 14 juil. 2026 | 00:44:03 | |
Too many global strategies are written for boardrooms, not the markets they're meant to serve and it's a mistake that's costing companies real growth. Janice B Gordon dives deep with Jane Egerton-Idehen on the high price of ignoring local nuance in international sales. Together, they unpack how adaptive strategies and authentic stakeholder engagement are defining the next generation of winning CEOs. What you'll learn: Jane Egerton-Idehen is the MD and CEO of Nigeria Communications Satellite Limited, an experienced tech executive and author, who has led commercial growth for over 15 years across Africa's telecom sector. She's held senior leadership roles at Meta, Ericsson, Avani Communications, Nokia, and Siemens, and is the author of Be Fearless.
Timestamps: 05:39 Localizing products for diverse markets 07:45 Understanding B2B and client relationships 10:49 Understanding Local Market Needs 15:48 Understanding Market Needs 19:09 Adapting to Market Disruptions 22:38 Finding opportunity in a crisis 23:49 Building Trust with Stakeholders 32:11 Listening to client needs 35:14 Evaluating and aligning team competencies 37:20 Challenges of Pivoting in Business
Connect with Jane Egerton-Idehen LinkedIn: https://www.linkedin.com/in/jane-egerton-idehen-6716a39/
Connect with Janice Book Janice to speak at your next sales or leadership event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Instagram: https://www.instagram.com/janicebgordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show. | |||
| #314 Kyle Hegarty - Why AI is Accelerating Sales Failure for Most Companies | 29 juin 2026 | 00:31:30 | |
Most sales teams are still relying on outdated playbooks, even as buyer risk aversion quietly derails revenue targets. In this episode, the conversation focused on why the "sales recession" is dismantling commercial teams and how leaders can adapt with strategies truly ready for the future. What you'll learn: Today, Janice B Gordon is joined by a globally recognized sales strategist and executive coach who rebuilds trust-based consultative selling for the realities of today's sales environment and authored The Accidental Business Nomad and Sales Punk, Kyle Hegarty.
Timestamps: 00:00 Sales recession challenges and solutions 04:32 Importance of consultative selling 10:18 Implementing pilot programs in teams 12:47 Navigating complex sales cycles 15:36 Managing Internal and Buyer Relationships 19:49 Challenges in B2B sales cycles 21:06 Partnering and speaking client languages 26:01 AI's impact on sales teams
Connect with Kyle Hegarty https://www.linkedin.com/in/slapdragons/ Connect with Janice Book Janice to speak at your next sales or leadership event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Instagram: https://www.instagram.com/janicebgordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show. | |||
| #313 Erica Baird - Why Siloed Thinking is Ruining Your Company's Profit | 16 juin 2026 | 00:33:02 | |
Leaders trying to be everything to everyone are quietly stalling their careers and revenue growth.
Janice B Gordon sits down with Erica Baird, Executive Director of Global Sales and Service, to explore the leadership mindsets and revenue habits driving results in complex, highly regulated markets.
What you'll learn:
Today, Janice B Gordon is joined by Erica Baird, a trailblazing executive guiding over 1,200 people across automotive, construction, and mining sectors, delivering results through some of the toughest industry cycles.
Timestamps: 00:00 Importance of Humility in Leadership 03:19 Building a strategic network 08:21 Addressing workplace microaggressions 11:56 Hiring diverse senior leaders 12:58 Emphasizing Diversity and Inclusivity 16:33 Leading with empathy and care 19:18 Understanding revenue beyond surface numbers 25:20 Empowering Employees Through Listening 29:03 Overcoming challenges with courage and faith 29:55 Embracing risk and tough talks
Connect with Erica Baird https://www.linkedin.com/in/erica-k-baird/
Connect with Janice Book Janice to speak at your next sales or leadership event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Instagram: https://www.instagram.com/janicebgordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show. | |||
| #312 Steve Gielda - Why Your Sales Pipeline Isn't as Healthy as You Think | 01 juin 2026 | 00:37:17 | |
Most CEOs think their sales pipeline is healthy, but the real story is hiding in stalled and quietly lost deals. We unpack why processes always beat skills for predictability and how top sales teams are winning bigger in a tougher market. In this episode, Janice B Gordon sits down with Steve Gielda to reveal the pitfalls of sales assumptions and the strategic moves that accelerate revenue and increase deal velocity. What you'll learn: Steve Gielda has spent 30 years at the forefront of global sales performance, co-founding Ignite Selling and helping world-class organisations like Boston Scientific, Siemens, and Mastercard drive faster, more strategic revenue growth. Timestamps: 00:00 Understanding buyer priorities and metrics 04:53 Understanding the buyer's perspective 08:42 Identifying and leveraging key stakeholders 13:30 Improving sales processes 16:27 Defining and leveraging stakeholders 19:00 Win-loss analysis findings 23:23 Engaging sales rep conversations 27:18 Strategic sales approach boosts revenue 31:36 AI tools for sales strategies 32:58 Defining product advocates
Connect with Steve LinkedIn: https://www.linkedin.com/in/sgielda/
Connect with Janice Book Janice to speak at your next sales or leadership event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Instagram: https://www.instagram.com/janicebgordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show. | |||
| #311 Maria Boulden - Why Most Go-To-Market Strategies Crash Before Take-off | 19 mai 2026 | 00:43:27 | |
AI is transforming sales organizations faster than ever, but most leaders are still leaving revenue on the table by outsourcing too much judgment to technology. In this episode, Janice B Gordon explores with her guest how rapid market shifts, generational diversity, and the rush to deploy AI are disrupting commercial models. What you'll learn: Today, Janice B Gordon is joined by Maria Bolden, a C-suite advisor specializing in profitable revenue generation and leading world-class commercial teams. Timestamps: 04:17 Discussing scenario planning and pre-mortems 08:02 Addressing AI concerns and workforce adaptation 12:27 Comparing ChatGPT with Beyonce launch 14:53 Decision-making frameworks and considerations 21:04 Discussing current sales challenges 22:58 Importance of change management in AI 24:44 Focusing on AI impact measurement 28:58 Reverse mentoring for leadership growth 33:45 Importance of diverse perspectives 37:21 Embracing servant leadership and balance 39:41 Reflecting on true motivations
Connect with Maria https://www.linkedin.com/in/maria-boulden-8a778b11/
Connect with Janice Book Janice to speak at your next sales or leadership event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Instagram: https://www.instagram.com/janicebgordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show. | |||
| #310 Sandy Yu - Is your sales team missing 50% of revenue | 04 mai 2026 | 00:24:50 | |
In this episode, we reveal why upsell and cross-sell are your secret weapons for scalable, efficient revenue growth.
This conversation strips back the myths around expansion revenue as Janice B Gordon and Sandy Yu uncover practical ways CEOs can turn customer relationships into predictable, repeatable revenue.
What you'll learn:
Today, Janice B Gordon is joined by Sandy Yu, a cross-sell and upsell expert who's advised CEOs across North America, Europe, and Asia after leading GTM teams at PwC, Cisco, and Oracle.
Timestamps: 05:24 Challenges with cross selling and upselling 07:00 Importance of customer research 10:25 Clarifying sales metrics and goals 15:56 Investor expectations for CEOs 16:52 Building customer trust and advocacy 20:03 Focusing on key business metrics 23:14 Discussing cross-sell and upsell strategies
Connect with Sandy Yu https://www.linkedin.com/in/sandysyu/
Connect with Janice Book Janice to speak at your next sales or leadership event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Instagram: https://www.instagram.com/janicebgordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show. | |||
| #309 Lindsay Rios - Are you scaling revenue or just creating chaos? | 20 avr. 2026 | 00:37:12 | |
Most CEOs think more pipeline is the answer, but chasing volume without alignment will wreck your revenue engine. In this episode, Janice B Gordon and Lindsay Rios unpack the pipeline myth, share hard-won lessons from scaling high-growth organizations, and reveal why aligning teams on ICP is the secret to scalable, predictable growth. What you'll learn: Janice B Gordon welcomes Lindsay Rios, a fractional CRO and GTM strategist who helps scaling startups and SMBs rebuild revenue foundations for intentional, accelerated growth. Timestamps: 04:00 Discussing gender assumptions and biases Connect with Lindsay LinkedIn: https://www.linkedin.com/in/lindsayrios/
Connect with Janice Book Janice to speak at your next sales or leadership event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Instagram: https://www.instagram.com/janicebgordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show. | |||
| #308 Mirjam Martin - Operational Clarity vs. Revenue Leaks: How RevOps Drives Organizational Growth | 06 avr. 2026 | 00:36:31 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Mirjam Martin. Mirjam Martin has over 15 years of experience in Revenue Operations, encompassing the full spectrum of new business development, upselling and cross-selling, renewals, and marketing reporting. She has previously held positions as a Presales Manager and Lead Generation Manager before founding RevOps Transformation, a Fractional RevOps services & consulting business. Mirjam has played a key role in scaling B2B enterprise SaaS organisations, from a £4 million start-up to multinational public companies. In today's episode of Scale Your Sales podcast, Mirjam brings over 15 years of experience scaling global B2B enterprise SaaS organisations. The conversation explores how a lack of clarity and operational debt such as poor data quality and inefficient processes can hinder performance, and outlines the value of clear definitions, timely RevOps integration, and strategic planning. This episode offers practical guidance for CEOs and revenue leaders on building strong operational foundations and scaling effectively, particularly when introducing new tools and AI. Welcome to Scale Your Sales Podcast, Mirjam Martin.
Timestamps: 00:00 Clarity Is Key to Success 03:39 Clarifying Terms in RevOps 06:29 Clear Sales Stages Drive Success 10:49 Streamlining SaaS Contract Management 16:17 Go-To-Market Engineering Evolution 19:07 RevOps: Governance and Empathy 23:49 Manager-Led Change Drives Results 27:05 Address Revenue Leakages Early 31:17 Homework First: AI Needs Strategy 33:04 Validate Process Before Automation
https://www.linkedin.com/in/mirjammartin/
About the Host Janice B Gordon is the award-winning Customer Growth Expert, founder of the Scale Your Sales Framework, and host of the Scale Your Sales Podcast. She helps CEOs, founders and revenue leaders grow sustainable revenue by aligning leadership, sales and customer experience through her North Star Leadership approach. Named one of LinkedIn Sales' Innovating Sales Influencers to Follow and a Top Global Thought Leader on Customer Experience, Janice works with organisations worldwide to rethink how revenue grows. Connect with Janice Book Janice to speak at your next sales or leadership event LinkedIn Instagram Scale Your Sales Podcast Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show. | |||
| #307 Anna Bella - Standing Out in the Era of AI: Leadership Insights and Women in Tech | 23 mars 2026 | 00:35:07 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Anna Bella. She is a Sales Leader with over 13 years of leadership experience, spending the last 7 building & scaling SDR teams across EMEA and APAC at high growth SaaS companies including Redis and Snyk. She drives measurable revenue impact through cross-functional collaboration, AI-powered outreach, accountbased strategies, and performance frameworks. She is a Board Member at Buckinghamshire Business School, member of the Women in Tech Forum and SDR Leaders of EMEA. In today's episode of Scale Your Sales podcast, Anna brings over a decade of experience building and scaling sales development teams across EMEA and APAC. They discuss leadership in an AI-driven landscape, focusing on the importance of empathy, accountability, coaching, and culture in enabling high-performing teams and retaining top talent. The conversation also addresses increasing female representation in sales and technology leadership, offering practical guidance on career development, AI adoption, networking, and mentorship. Welcome to Scale Your Sales Podcast, Anna Bella.
Timestamps: 00:00 Empathy-Driven Leadership and AI 05:16 Initiative and AI Super Users 08:29 Advocating Women in Tech Sales 13:58 Women's Empowerment in Leadership 17:21 Stretch, Challenge, and Change 20:51 Onboarding, Retention, and Growth 24:20 Culture: The Ultimate Differentiator 28:11 Coachable Team for Sales Success 29:29 Empathy and Accountability Leadership 32:56 Empathy Unlocks Team Potential
https://www.linkedin.com/in/annabella85/
About the Host Janice B Gordon is the award-winning Customer Growth Expert, founder of the Scale Your Sales Framework, and host of the Scale Your Sales Podcast. She helps CEOs, founders and revenue leaders grow sustainable revenue by aligning leadership, sales and customer experience through her North Star Leadership approach. Named one of LinkedIn Sales' Innovating Sales Influencers to Follow and a Top Global Thought Leader on Customer Experience, Janice works with organisations worldwide to rethink how revenue grows. Connect with Janice Book Janice to speak at your next sales or leadership event LinkedIn Instagram Scale Your Sales Podcast Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show. | |||
| #306 Janice B Gordon - Case Study Success: Data-Driven Hiring and High-Performing Sales Teams | 09 mars 2026 | 00:22:11 | |
Janice B Gordon presents two case studies from her client work. The first illustrates how a legacy publishing media company transformed its sales hiring strategy, moving from intuition to a rigorous, data-informed approach. This shift reduced turnover and strengthened the long-term capability of the sales team. The second examines the transition from a reactive, fire-fighting sales culture to a proactive and empowered environment, where managers lead with clarity, alignment, and consistency to improve engagement and revenue performance.
For organisations facing high turnover, inconsistent performance, or challenges in hiring and developing talent, this episode offers practical strategies and insights from real-world experience. Janice B Gordon explains how data-driven processes and decisive leadership contribute to sustainable revenue growth.
Timestamps: 00:00 Scaling Sales Success Stories 06:15 Hiring for Growth and Fit 07:22 Streamlined Sales Hiring Process 12:50 From Management to Leadership 15:13 Sales Assessment and Team Insights 20:08 Podcast Insights and Training
About the Host Janice B Gordon is the award-winning Customer Growth Expert, founder of the Scale Your Sales Framework, and host of the Scale Your Sales Podcast.
She helps CEOs, founders and revenue leaders grow sustainable revenue by aligning leadership, sales and customer experience through her North Star Leadership approach.
Named one of LinkedIn Sales' Innovating Sales Influencers to Follow and a Top Global Thought Leader on Customer Experience, Janice works with organisations worldwide to rethink how revenue grows.
Connect with Janice Book Janice to speak at your next sales or leadership event
LinkedIn
Instagram
Scale Your Sales Podcast
Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show. | |||
| #305 Deidre Hudson - Building Customer-Centric Sales: Lessons in Alignment, Authenticity, and Leadership | 23 févr. 2026 | 00:31:20 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Deidre Hudson.
Deidre Hudson is a marketing executive, strategist, and storyteller with deep expertise in go-to-market strategy. As VP of Marketing and Sales at YELL Payment, she blends creative vision with data-driven execution. A frequent podcast guest and speaker, she advises startups and serves on the board of iCouldBe.org, a youth mentorship nonprofit.
In today's episode of Scale Your Sales podcast, Deidre speaks about continuous learning across life's stages and applying those lessons to effective boardroom and sales leadership. They discuss driving alignment across people, process, and technology, identifying operational gaps, optimising the customer journey, and fostering a customer-centric culture by communicating in the customer's language rather than internal jargon.
Welcome to Scale Your Sales Podcast, Deidre Hudson.
Timestamps: 00:00 Life Lessons and Growth 03:08 Authenticity as a Velvet Knife 08:14 Cross-Functional Alignment for Success 09:54 Aligning Process for Growth 14:12 Optimizing Decision Points 17:49 Speak Your Buyer's Language 22:45 Embrace Learning Through Experimentation 24:28 Navigating Experimentation in Challenges 27:29 Striving for Servant Leadership
https://www.amazon.com/How-Did-Get-Here-Younger/dp/B0BSJLKG1Z https://www.linkedin.com/in/deidrehudson/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #304 Orrin Thomas - Why Introverts Outshine Extroverts in Modern Sales | 10 févr. 2026 | 00:33:08 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Orrin Thomas.
His career has spanned three separate pillars starting out as a political researched after graduating from university, He then worked in higher education and the EdTech space mainly being a recruiter for universities where he was responsible for attracting students to study in the UK, and most recently having had senior sales positions at Gartner for sales leaders helping countless companies make successful changes in their GTM models.
In today's episode of Scale Your Sales podcast, he shares why critical questioning, active listening, and process-driven discipline have become essential capabilities for today's top sales performers. He explores the shift toward introverted, insight-led sellers, the strong link between listening and deal success, and why diagnostic, candidate-led interviews are replacing traditional competency-based hiring. Orrin also offers practical guidance on mapping the customer buying journey, strengthening onboarding, and hiring for curiosity and continuous learning in an AI-driven sales environment.
Welcome to Scale Your Sales Podcast, Orrin Thomas.
Timestamps: 05:57 Listening Beats Talking in Sales 09:21 Rethinking Sales Interviews Strategy 12:40 Prioritizing Candidate Fit 14:15 Data-Driven Hiring Insights 18:36 Introverts Excel in Sales Success 21:51 Ineffective Hiring Methods Analysis 25:29 Sales Training and Sustainability Crisis 28:12 Tools, Learning, and Innovation 32:28 Scale Your Sales Insights
https://www.linkedin.com/in/orrin-thomas/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #303 Simon Sharp - The Power of Revenue Architecture for SaaS Growth | 26 janv. 2026 | 00:32:00 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Simon Sharp.
I'm CEO of Verto, a UK SaaS platform, the no 1 solution powering portfolio, programme and project management (P3M) across the UK public sector. An entrepreneur and GTM leader, I've co-founded RiskXchange, founded RockSec360 and held global revenue leadership roles scaling SaaS, cybersecurity, and fraud prevention companies from £1M to £100M+ worldwide.
In today's episode of Scale Your Sales podcast, Simon examine how science-led, data-driven approaches—enhanced by AI—are reshaping revenue architecture and modern sales leadership. Explore what differentiates organizations that achieve predictable ARR growth from those that plateau, with a strong focus on customer-centric growth systems, meaningful client relationships, and the evolving role of technology in sales. Drawing on his experience scaling multiple PE-backed SaaS businesses and his work with Winning by Design methodologies, Simon shares practical insights into how AI is improving efficiency and customer focus.
Welcome to Scale Your Sales Podcast, Simon Sharp.
Timestamps: 06:04 Retention: The Key to SaaS 06:58 Customer-Centric Growth Strategy 10:31 AI Tools Streamline Sales Processes 14:00 Prioritizing Sales Team Coaching 17:48 Coaching Individuals Over Deals 23:22 Strong Investor Relationships Drive Growth 24:53 Business Strategy and Time Management 28:57 Building Habits Gradually Yields Results
https://www.linkedin.com/in/simonsharp360/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #302 Lynn Heidi - The Secrets to Coaching and Motivating Middle Performers in Sales Teams | 12 janv. 2026 | 00:31:56 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Lynn Heidi. Lynn Hidy is the founder of UpYourTeleSales.com known for her clarity, candor, and actionable strategies. With decades in the trenches, she helps sales leaders ditch the chaos and build confident, high-performing sales teams who sell virtual get results without losing their minds (or their humor). In today's episode of Scale Your Sales podcast, Lynn Heidi shares practical strategies for building confident, high-performing teams that consistently achieve results, while maintaining clarity and balance. She introduces her "bell curve manifesto," explaining why investing in the middle 68% of performers can drive meaningful organizational impact. The discussion also explores coachability, alignment, moving beyond generic KPIs, and highlights Lynn's new book, Mastering Inside Sales Leadership, a timely guide for today's emerging sales leaders. Welcome to Scale Your Sales Podcast, Lynn Heidi.
Timestamps: 06:07 Coaching and Organizational Solutions 08:01 Leadership vs. Management Misalignment 12:12 Aligning Vision with Revenue Goals 17:21 Inside Sales Compensation Insights 19:51 Inside Sales Leadership Playbook 22:42 Understanding Stakeholder Priorities 25:44 Coaching That Connects Goals Personally
Published book: http://masteringinsidesalesleadership.com/ https://www.linkedin.com/in/lynnhidy/ https://www.instagram.com/dorianlynnhidy/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #301 Janice B Gordon - End of Year Reflections: Heroes, Sheroes, and Values That Shape Leaders | 22 déc. 2025 | 00:20:11 | |
Welcome to another inspiring episode of Scale Your Sales! In this special Hero Shero edition, Janice B Gordon invites us to slow down, reflect, and reconnect with what truly matters as the year comes to a close. Through heartfelt stories from her guests, Janice explores the power of authentic leadership, the influence of personal values, and the quiet impact of those who support us—both in our professional and personal lives. You'll hear memorable moments about finding role models in unexpected places, building feedback cultures rooted in kindness, and leading with integrity, empathy, and humility. Whether it's celebrating the relentless resilience of trailblazers, learning the value of community over going it alone, or recognizing the confidence to show up as your authentic self, this episode is packed with insights and practical wisdom to carry into the new year.
Timestamps: 00:00 Reflection, Tradition, and Influence 04:03 Redefining Inspiration and Leadership 07:53 Authenticity's Quiet Leadership Impact 11:04 Leadership Rooted in Humanity 15:21 Reflecting on Values and Growth 17:46 Purpose Over Perfection
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #300 Janice B Gordon - Celebrating 300 Episodes: Reflections, Client Wins, and Growth Strategies for 2026 | 16 déc. 2025 | 00:12:24 | |
🎉 300 Episodes of Scale Your Sales — and the journey continues 🎉 Reaching the 300th episode of the Scale Your Sales podcast is a powerful moment of reflection, gratitude, and renewed focus. What began in 2019 as a platform to amplify fresh voices in B2B sales has grown into a global community committed to learning, customer excellence, and meaningful growth. In this milestone episode, Janice B Gordon looks back on the lessons, conversations, and transformations that shaped the show — and the leaders who made it possible. From courageous teams willing to rethink how they sell, to clients who achieved measurable improvements by shifting mindset and behavior, one message remains clear: sustainable growth starts with customer excellence. This episode revisits why customer lifetime value is built through trust, collaboration, and data-informed decisions — not shortcuts. Janice shares real client wins, reflections on leadership resilience, and why aligning teams around a clear North Star matters more than ever in challenging markets shaped by AI, uncertainty, and rising expectations. As a thank-you to the community, Janice is also offering a limited Northstar Leadership Scale Growth diagnostic for CEOs, founders, and CROs looking to set a strong direction for the year ahead. This isn't just a celebration of a number — it's a reminder that when leaders lead with conviction, curiosity, and care for customers, growth follows. Here's to the next chapter and scaling sales with purpose into 2026. Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales. Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. #ScaleYourSales #SalesLeadership #SalesTransformation #CustomerExcellence #PodcastMilestone | |||
| #299 Frank Sondors - Transforming Sales with AI Agents: How to Blend Automation & Human Touch | 01 déc. 2025 | 00:36:53 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Frank Sondors.
Frank comes with over a decade of experience in B2B Sales, working for companies like Google, SimilarWeb, Black Crow and Whatagraph whether as an individual contributor and all the way leading large sales teams. Currently, he's building Salesforge.ai to give companies the ability to blend their current sales efforts with AI agents to maximize pipeline and drive down cost. In less than a year they've scaled up from $0 to $3M ARR.
In today's episode of Scale Your Sales podcast, Frank shares how Salesforge scaled to $30M ARR in under a year by using AI agents to increase productivity and reduce operational costs. The discussion highlights the practical realities of AI adoption, from enabling small businesses to compete at a higher level to addressing the challenges of empathy, nuance, and system integration within larger organizations. This episode offers actionable guidance and real-world examples for sales leaders and executives shaping their digital transformation strategies.
Welcome to Scale Your Sales Podcast, Frank Sondors.
Timestamps: 00:00 AI-Driven Sales Scaling 04:32 Tech Transforming Speed and Context 09:45 Human vs. AI in Business 11:41 AI Follow-Up for Sales Insights 16:45 AI Agents and User Curiosity 20:20 Enterprise vs. SMB Pricing Comparison 23:00 Technology Adoption in Enterprise 26:13 Embrace Autonomous Systems Now 28:08 Side Project for Legacy Systems 32:21 Optimizing Costs Through Efficiency 34:36 Elon Musk: Controversial Tech Visionary
https://www.linkedin.com/in/franksondors/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #298 Paul Fuller - Elevating Sales Teams Through Human Intelligence and AI | 17 nov. 2025 | 00:28:53 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Paul Fuller.
Paul's mission is to help others shine bright with the gifts they have been given. He is the CRO of Membrain, a CRM company focused on elevating the sales profession.
In today's episode of Scale Your Sales podcast, Paul shares why intuitive judgment, emotional connection, and authentic leadership remain essential—even as organizations increase their investment in AI. Offering practical guidance for CEOs and sales leaders, the conversation examines how to build high-performing teams through strong culture, people development, and thoughtful use of technology. They also discuss balancing financial goals with human fulfillment and establishing a clear roadmap for sales success through 2026.
Welcome to Scale Your Sales Podcast, Paul Fuller.
Timestamps: 00:00 AI and Human Foundations 04:25 AI Adoption: Focus Amid Uncertainty 08:28 Leadership in Evolving Organizations 11:37 Balancing Leadership and Performance Goals 15:16 Alignment Drives Success 18:44 Empowering Teams for Strategic Growth 21:43 Retrench, Focus, and Grow 25:17 Shine Bright Through Darkness 27:23 Transforming Sales, Transforming Lives
https://www.linkedin.com/in/psfuller/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #297 Tue Sottrup - How Technology and Empathy Transform Customer Experience | 04 nov. 2025 | 00:28:11 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Tue Sottrup.
With over 20 years of experience in customer service, I am driven by my passion for providing exceptional customer experiences. My expertise lies in the intersection of technology and customer-centricity, and I am proud to hold the Certified Customer Experience Professional (CCXP) credential from the Customer Experience Professionals Association (CXPA).
In today's episode of Scale Your Sales podcast, Tue shares about balancing AI and automation with genuine human connection in customer service. He told his insights from over 20 years in the field, discussing how organizations can enhance efficiency without losing empathy, the evolving role of service teams, and where chatbots support—or hinder—the customer journey. This conversation offers practical guidance for leaders committed to building trust, improving service performance, and delivering truly customer-centric experiences.
Welcome to Scale Your Sales Podcast, Tue Sottrup.
Timestamps: 00:00 Human Connection in Sales Tech 05:10 AI Empowering Smarter Customer Service 07:46 AI Enhances Performance Evaluation 12:19 Evolving Customer Support Expectations 15:49 Customer Service Efficiency Insights 17:47 AI Bots vs Human Empathy 21:07 Leadership Listening to Customers 24:54 Focus on Retaining Customers
https://www.linkedin.com/in/tuesottrup/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #296 Michelle Kim - Leading with Curiosity: Flexible Sales Strategy in the Age of AI | 20 oct. 2025 | 00:29:52 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Michelle Kim.
She is a marketing leader with 20+ years scaling growth at FlutterFlow, Pantastic, Amplitude, and Okta (through IPO). She excel at building high-performance teams, driving demand, and shaping categories also to advisor for startups across stages. Board Member at Women in Revenue and leader at GTM Leader Society, fostering connection and thought leadership among executives.
In today's episode of Scale Your Sales podcast, Michelle shares her expertise in scaling organizations through rapid change and the evolving world of AI. She discusses why curiosity and strategic questioning are essential for modern leaders and how adaptability, customer focus, and seamless buyer experiences drive success. This insightful conversation offers practical guidance for leaders looking to inspire growth and thrive through change.
Welcome to Scale Your Sales Podcast, Michelle Kim.
Timestamps: 00:00 The Superpower of Good Questions 04:13 Custom Strategies Over Playbooks 06:45 Curiosity: Key to Success 10:16 Customer Understanding Drives Success 12:56 Informed Buyers Shape First Calls 18:32 Metrics-Driven Funnel Optimization 22:33 Change Brings Discomfort, Opportunity 24:26 Amplifying Teams and Outcomes 27:15 Ask Better Questions for Answers
https://www.linkedin.com/in/michellejeankim/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #295 Kelley Hippler - People Centered Leadership Driving Sales Success | 06 oct. 2025 | 00:34:10 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Kelly Hippler.
Kelley is a seasoned Chief Revenue Officer who served global CSO at Forrester Research and is currently CRO at Briefly Legal. She specializes in driving sustainable revenue growth and transforming organizations. She is a strategic, data-driven, people-first leader committed to achieving challenging goals through thoughtful planning, relentless execution, and clear communication.
In today's episode of Scale Your Sales podcast, Kelley shares how prioritizing employee well-being and development fosters trust, loyalty, and stronger customer relationships. She underscores the importance of understanding team dynamics and customer experience before shaping strategy, and how often-overlooked practices—such as coaching front-line managers and gathering qualitative feedback—can drive lasting success. Janice and Kelley also challenge the "growth at all costs" mindset, exploring how data and AI can empower productivity when applied thoughtfully.
Welcome to Scale Your Sales Podcast, Kelly Hippler.
Timestamps: 00:00 People-Centric Sales Leadership 03:07 Sales Leaders Face Tenure Pressure 09:14 Sales Strategy: Data-Driven Planning 11:26 Boosting Sales Productivity with Strategic Planning 14:06 Importance of Training Sales Managers 16:58 Revamping Sales Promotion Culture 21:07 AI: Enhancing, Not Replacing, Teams 23:30 AI: Enabler, Not Threat 29:40 Employee Feedback Fuels Sustainable Growth 30:57 Inspiring Leadership at Forrester
https://www.linkedin.com/in/kelley-hippler/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #294 Janice B Gordon - 6 Years Anniversary: Impactful Journey with Scale Your Sales | 22 sept. 2025 | 00:19:47 | |
🎉 Welcome to a special anniversary edition of the Scale Your Sales Podcast! 🎙️
I'm Janice B. Gordon, your Customer Growth Expert, and today we're celebrating 6 years of thought-provoking conversations, powerful lessons, and amplifying underrepresented voices in sales. ✨
Since 2019, our mission has been to create visibility for diverse leaders—especially women and people of color—while sharing strategies that drive real, sustainable B2B growth. 🌍
In this episode, I reflect on our journey, revisit standout guest moments, and explore the future of the podcast. 💡
👉 Now, I'd love to hear from YOU:
Your feedback will help shape what's next. 🚀 So drop a comment, share this episode, and let's continue scaling your sales—together!
Timestamps: 00:00 Scaling Sales with Leadership Excellence 05:42 Revenue Growth and Strategy Insights 09:19 Rethinking Sales Culture 13:37 Podcast Future: Continue or Evolve? 14:44 Podcast Direction: Seeking Your Input 18:31 Scale Your Sales Podcast Access
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #293 Nwamaka Udenigwe - Building Competitive Edge with Community-Led Growth and AI in Modern Sales | 08 sept. 2025 | 00:37:31 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Nwamaka Udenigwe.
Nwamaka Udenigwe is a Commercial Strategist and Sales Architect helping organizations lead grassroots-to-scale sales transformation. I build sustainable revenue systems, optimize sales structures, and design go-to-market strategies that deliver results. I don't just create strategy — I help implement what it takes to grow.
In today's episode of Scale Your Sales podcast, Nwamaka examines how customer-led and community-driven models give sales organizations a competitive edge by embedding the customer's voice into processes, strengthening trust, and enabling scale. Nwamaka shares insights from leading sales across Sub-Saharan Africa, alongside the growing role of AI in personalization, decision-making, and adaptability.
Welcome to Scale Your Sales Podcast, Nwamaka Udenigwe.
Timestamps: 00:00 AI's Impact on Sales Dynamics 04:04 Strengthening Communities Through Digital Platforms 08:57 Balancing Customer Experience and Platform Goals 11:37 Turning Customers into Advocates 14:29 Building Diverse Community Ecosystems 19:53 AI Revolutionizing Sales Industry 22:10 AI Enhancing Customer Experience Insights 25:40 Africa's Rapid AI Adoption 28:47 Enhancing Sales Through Training Tools 32:12 Share Your iTunes Review
https://www.linkedin.com/in/nwamakaudenigwe/ https://x.com/udenigwenwamaka?s=21 https://www.instagram.com/nwamakaudenigwe
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #292 Nwamaka Udenigwe - How Community, Digital Tools, and Systems Fuel Woman-Led Sales Growth in Sub-Saharan Africa | 26 août 2025 | 00:37:31 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Nwamaka Udenigwe.
I am Nwamaka Udenigwe, a Commercial Strategist and Sales Architect helping organizations lead grassroots-to-scale sales transformation. I build sustainable revenue systems, optimize sales structures, and design go-to-market strategies that deliver results. I don't just create strategy — I help implement what it takes to grow.
In today's episode of Scale Your Sales podcast, Nwamaka shares her journey from selling bead jewelry and cakes to building a successful sales career across insurance, pharmaceuticals, and direct selling in Nigeria and sub-Saharan Africa. She discusses blending Nordic operational systems with Nigeria's entrepreneurial energy to empower women through digital D2C models. Nwamaka outlines how AI chatbots and innovative onboarding systems are transforming engagement and solving major sales challenges, while emphasizing the power of community, trust, and personal development. This insightful conversation with Janice highlights practical strategies for scalable success and the vital role of intentional systems in driving growth.
Welcome to Scale Your Sales Podcast, Nwamaka Udenigwe.
Timestamps: 00:00 Microbiologist's Journey into Sales 05:53 Career Journey in Sales Leadership 08:34 Nordic Approach in Nigerian Entrepreneurship 13:33 Empowering Women Through Community Building 15:15 Transformative Community-Led Growth 20:45 Empowering Women for Wider Impact 22:56 AI Chatbots Revolutionize Bar Communication 24:50 Streamlined Self-Paced Onboarding Process 27:56 90-Day Onboarding Success Framework 32:54 Essential Structures for Success 35:01 Sales Assessment and Roadmap Creation
https://www.linkedin.com/in/nwamakaudenigwe/ https://x.com/udenigwenwamaka?s=21 https://www.instagram.com/nwamakaudenigwe
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #291 Monica Stewart - Scaling from 1 million to 10 million ARR is So Much Harder | 11 août 2025 | 00:35:43 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Monica Stewart.
Monica is a transformational GTM Consultant with 15+ years of experience, empowers B2B startup founders to achieve sustainable success on the journey from $1-$10M ARR.
In today's episode of Scale Your Sales podcast, Monica shares valuable insights on why the jump from $1M to $10M in annual recurring revenue is more challenging than many anticipate. She outlines the critical stages of growth, the risks of scaling too soon, and the importance of staying focused on proven strategies. Monica also emphasizes the need for strong alignment between product, marketing, and sales, while offering practical advice on benchmarking, system scalability, and making the right hiring decisions—particularly when considering candidates from larger organizations.
Welcome to Scale Your Sales Podcast, Monica Stewart.
Timestamps: 00:00 Startup Growth Challenges 05:20 Understanding Go-to-Market Strategy Components 07:22 Optimizing Sales Funnel Efficiency 09:33 Optimizing Team Performance & Growth 15:23 Adaptive Startup Development Strategy 18:34 Adapting Strategies for Modern Success 22:32 Prioritize Customer Success for Growth 23:54 Optimizing Customer Retention Cycle 26:57 Prioritize Buyer Experience 32:25 Crucial: Benchmark Job Requirements
https://www.linkedin.com/in/monica-stewart/ https://www.instagram.com/monicastewartsales/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #290 Leeron Yahalomi - Transforming Customer Success Leadership with AI and Data-Driven Decisions | 28 juil. 2025 | 00:34:33 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Leeron Yahalomi.
Previously, she was a Head of Customer Success at Regie.ai. LeeRon Yahalomi is a GTM leader passionate about blending AI innovation with human insight. With deep experience in building teams and scaling post-sale operations, she's known for turning customer value into business growth.
In today's episode of Scale Your Sales podcast, Janice speaks with Leeron, they explore how AI is transforming post-sales operations, why customer success must evolve into a revenue-driving function, and how leaders can build trust, inclusion, and data-driven strategies in today's hybrid world. Leeron also shares why curiosity, authenticity, and asking the right questions are key to leading high-performing, empowered teams.
Welcome to Scale Your Sales Podcast, Leeron Yahalomi.
Timestamps: 00:00 Embracing AI: The Next Wave 06:09 AI Call Notes for Workforce Efficiency 08:01 Reframing Work: Start Where They Are 12:25 Strategic Planning and Resource Request 14:56 Sales as Discovery Art 17:25 Customer Success Drives Future Sales 22:07 Customer Engagement Defines Company Perception 23:32 Data-Driven Customer Insight Process 27:22 Empowered Women's Presence
https://www.linkedin.com/in/leeron-yahalomi-1b066819/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #289 Leore Spira - Aligning People, Process, and Technology for Scalable B2B Sales Success | 14 juil. 2025 | 00:38:02 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Leore Spira.
Leore Spira is a Revenue Operations executive and advisor, and GTM strategy leader with over 15 years of experience in B2B SaaS. She specializes in scaling startups, aligning cross-functional teams, and transforming insights into execution. Known for her strategic vision, operational rigor, and data-driven leadership across marketing, sales, and customer success.
In today's episode of Scale Your Sales podcast, Leore emphasizes the importance of aligning people, processes, and technology, and shares why understanding both the business ecosystem and internal stakeholders is key to sustainable growth. They also discuss the evolving role of AI, the value of empathy and transparency, and how to balance automation with a human-first approach to customer relationships.
Welcome to Scale Your Sales Podcast, Leore Spira.
Timestamps: 00:00 Adapting Business Practices for Growth 07:09 Proactive Pre-sale and Marketing Strategy 10:09 Collaborative Pipeline Focus 13:56 AI for Streamlining Dashboards 17:24 Enhancing Team Support with AI 21:00 AI: Efficiency Over Expansion 26:19 Customer Journey and Success Focus 28:35 Mutual Evaluation in Sales Strategy 33:00 Leadership's Role in Organizational Impact 34:58 Data-Driven Survival Strategies
https://www.linkedin.com/in/leorespira/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #288 Nick Buxton - Explores the Future of Sales: Value, AI, and Team Transformation | 01 juil. 2025 | 00:30:40 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Nick Buxton.
Nick has a background in engineering, 2x CRO, and 5x VP of Sales. Over the past 20 years I've worked my way up from individual contributor at seed, Series A- C, privately held, FTSE and NYSE listed tech companies. He is now helping tech companies deliver revenue transformation projects with a range of partners.
In today's episode of Scale Your Sales podcast, Nick shares his value-led growth approach and why breaking down silos between sales, marketing, and customer success is key to building customer-centric organizations. He and Janice explore the difference between solving user problems vs. business needs, the impact on go-to-market strategy, and the evolving role of CROs as AI and sales enablement continue to reshape the future of sales.
Welcome to Scale Your Sales Podcast, Nick Buxton.
Timestamps: 00:00 Product-Led Growth Challenges Explained 05:51 Embrace Product-Led Growth Strategy 07:09 Customer-Led Growth Insights 13:29 Sales Competency Deficit Analysis 14:41 Challenges in Building Sales Relationships 20:13 Improving Sales Leadership Competencies 22:08 Sales Enablement and CROs Alignment 25:20 Understanding Product Value Basics 28:31 Silent Quitting: Mutual Interview Necessity
https://www.linkedin.com/in/nick-buxton/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #287 Laura Erdem - Pipeline Optimization and Content Strategy for Revenue Leaders | 16 juin 2025 | 00:35:26 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Laura Erdem.
Laura is a sales manager with a flavour for marketing. Joined a Dreamdata startup almost 5 years ago after a long sales career in Enterprise companies like Gartner and Red Hat. Recently moved with the family from Copenhagen to New York to continue the Dreamdata company growth in the US.
In today's episode of Scale Your Sales podcast, Laura shares how data-driven strategies and precise audience tracking can bridge the persistent gap between sales and marketing. She explore the modern B2B buying journey, where buyers often engage with marketing content long before speaking to sales. Laura explains how DreamData helps revenue teams track every touchpoint, optimize spend, and measure pipeline impact. Discussing the evolving profile of today's successful salesperson, the enduring power of content, and how aligned teams drive sustainable growth—even in tough markets.
Welcome to Scale Your Sales Podcast, Laura Erdem.
Timestamps: 00:00 Building Measurable Sales Impact 05:10 Effective Social Selling Strategies 08:21 Challenge: Effective Marketing Tracking 09:52 Optimizing Marketing and Sales Alignment 14:44 Marketing Strategy: Data vs. Gut Feeling 17:21 Prospect Questions Drive Content Creation 21:09 Optimizing Sales Metrics Effectively 25:16 Rethinking Sales: Seniority & Diversity 27:01 Introverts Succeed in Sales 29:39 Data-Driven Recruitment Strategy 33:12 Prioritize Quality Content
https://www.linkedin.com/in/lerdem/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #286 Mason Cosby - Unpacking ABM: Scrappy Strategies and Sales-Marketing Alignment | 02 juin 2025 | 00:31:45 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Mason Cosby.
Serving as the marketing leader at numerous boutique and bootstrapped businesses, Mason saw firsthand the power of trading a shiny ABM program with all the fancy tech tools for a scrappy account-based program that instead sourced over $15M in the past 3 years, driving a 20x ROI. Now, he leads a team of fellow Scrappy ABM experts who specialize in low-budget plays and programs that drive high impact.
In today's episode of Scale Your Sales podcast, we explore what truly drives success in Account-Based Marketing (ABM). Mason Cosby shares why identifying potential points of failure is the smartest way to set your ABM program up for success. We discuss the importance of sales and marketing alignment, examine common sources of tension, and highlight where real breakthroughs happen. Mason also offers practical, proven ABM tactics you can implement immediately—no big budgets or complex tech stacks required.
Welcome to Scale Your Sales Podcast, Mason Cosby.
Timestamps: 00:00 Successful ABM Strategies with Mason Cosby 06:00 Balancing Strategy and Inclusivity 07:04 Optimizing ABM for High-Value Clients 11:11 Refining Dynamic Target Account Lists 14:48 Sales vs Marketing Communication Channels 19:18 Misaligned Incentives Fuel Sales-Marketing Conflict 20:42 Aligning Marketing with Revenue Goals 26:24 Leveraging Email Bounces for Reengagement 28:08 Relationship Mapping Insights
https://www.linkedin.com/in/masoncosby/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #285 Hayal Koc - Embracing Change, Curiosity, and Resilience in Sales Leadership | 19 mai 2025 | 00:33:07 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Hayal Koc.
Hayal is a Regional Vice President at Salesforce, the world's leading digital labor and CRM platform. She recently relocated to London, where she led a team of top sales professionals partnering with companies across all industries in the UK and Ireland. Prior to Salesforce, I co-founded and led sales and business development at a HR-tech startup based in Istanbul, Turkey and I began my career in investment banking and consulting, working at top global firms JP Morgan, EY and PwC.
In today's episode of Scale Your Sales podcast, Hayal explores the mindset needed to navigate constant change, focusing on curiosity, resilience, and detachment from fixed outcomes. She shares lessons from her multicultural background, her journey in building trust and confidence as a leader, and offers practical strategies for coaching teams by empowering individuals. This conversation provides valuable insights for those stepping into new roles, leading diverse teams, or aiming to make a meaningful organizational impact.
Welcome to Scale Your Sales Podcast, Hayal Koc.
Timestamps: 00:00 Embracing Change, Curiosity, and Resilience in Sales Leadership 04:16 Career Growth Through Curiosity 07:28 Proactive Career Planning 12:35 Approach New Roles with Fresh Perspective 15:12 Preparing for Success through Understanding 20:47 First Female Leader Experience 23:56 Personalized Team Management Conversations 27:46 Embrace Curiosity and Technology 29:55 Integrity and Impact Focus
https://www.linkedin.com/in/hayalkoc/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #284 Leslie Douglas - How Top Revenue Teams Thrive Through People-First Leadership | 05 mai 2025 | 00:34:20 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Leslie Douglas.
Leslie Douglas is an award-winning sales coach dedicated to helping sales professionals align with their purpose and maximize productivity for high-impact results. With over 15 years of sales experience and a decade in coaching, she empowers individuals and teams to drive pipeline while staying authentic to their unique voice. A LinkedIn Top Sales Voice, and host of the popular Sell Better Daily Sales Show, Leslie speaks globally, inspiring sales professionals to sell with confidence, clarity, and purpose.
In today's episode of Scale Your Sales podcast, Leslie explores the evolving dynamics of high-performing revenue teams, emphasizing that despite advancements in AI and technology, it's people and effective coaching that drive success. She discusses the shift from deal-centric to people-focused coaching, the importance of personalized motivation, and the need to support both sellers and leadership. The conversation also highlights the role of diversity, community, and changing generational values in shaping a resilient and inclusive sales culture.
Welcome to Scale Your Sales Podcast, Leslie Douglas.
Timestamps: 00:00 Prioritizing People in Revenue Teams 05:28 Emerging Trends in Sales Kick-offs 07:27 Data-Driven Leadership Insights 12:23 Individual Motivation Beyond Money 14:41 Shattering Glass Ceilings Together 18:17 Shifting Career Aspirations and Values 21:26 Generational Shift in Risk Tolerance 24:28 Experiencing Global Traditions Journey 27:54 Curiosity: Key Sales Tool 31:14 Finding a Safe Community Transformed Me
https://www.linkedin.com/in/lesliebdouglas/ https://www.instagram.com/itslesliedouglas/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #283 Jacques Sciammas - How Salespeople Can Succeed with the Evolving C-Suite | 21 avr. 2025 | 00:33:28 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Jacques Sciammas.
Large company CFO (Charles Schwab, McGraw-Hill) who chaired the Capital Committee responsible for the decisions on strategic and large investments. He shares his real-life experience to help sales teams better understand the Executive Buyer's perspective, to help them win deals with the C-suite and develop strong relationships.
In today's episode of Scale Your Sales podcast, Jacques shares insights into the evolving dynamics of the C-suite and how sales teams can build meaningful relationships with top executives. He explores the growing importance of empathy, communication, and strategic alignment in high-level sales conversations, offering valuable guidance for sales professionals and leaders aiming to elevate their boardroom impact.
Welcome to Scale Your Sales Podcast, Jacques Sciammas.
Timestamps: 00:00 CFO Leads Capital Investment Committee 05:16 Evolving C-Suite Dynamics and Decisions 08:34 Expanded C-Suite Roles 11:35 Evolving KPIs: Beyond Profitability 15:01 Empathy Key to Sales Success 18:45 Corporate-Political Balance and Responsibility 23:26 Efficient Meetings and Value Focus 26:23 C-Suite Misalignment in Sales Meetings 27:42 Sales Success: Beyond Basic Preparation
https://www.linkedin.com/in/jacques-sciammas/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more!
Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #282 Manoj Ramnani - Elevating Sales Roles: Vision for the Future of GTM | 07 avr. 2025 | 00:38:27 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Manoj Ramnani.
Manoj is the Founder and CEO of SalesIntel, a company committed to providing the highest quality B2B contact data on the market. SalesIntel's research team hand-verifies every contact to ensure 95% accuracy on data. As the CEO, Manoj drives the strategic vision of SalesIntel, establishes and fosters key partnerships, and is building out the executive team that will make SalesIntel the leader of the data sector.
In today's episode of Scale Your Sales podcast, Manoj brings extensive expertise in B2B data and entrepreneurship, with experience in both bootstrapped and venture-backed ventures. In this episode, he shares insights on selecting the right financial path for startups, optimizing the tech stack, and navigating evolving go-to-market strategies. Manoj also explores the shifting role of sales teams in response to economic and technological changes, highlighting how Sales Intel leverages human-verified data and AI to drive accurate pipeline generation.
Welcome to Scale Your Sales Podcast, Manoj Ramnani.
Timestamps: 00:00 Bootstrapping vs. VC Insights 04:08 Startup Challenges and Lessons Learned 08:22 Strategic Fundraising and Sales Optimization 11:19 Consolidation of Tech Platforms 16:14 GTM Product Innovation Challenges 17:06 Empowering Buyers, Shifting Sales Strategy 20:23 Innovative Products Need Customer Feedback 24:36 Prioritizing Quality in Data Service 28:11 Optimizing Go-To-Market Strategy 30:16 From Engineering to Sales Intel 34:10 Focus on Events, Community, Partnerships 36:29 Empowering High-Performance Teams
https://www.linkedin.com/in/manojramnani/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #281 Jan Young - Mastering Profitability: Data-Driven Approaches for Customer Success Leaders | 24 mars 2025 | 00:41:31 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Jan Young.
Jan Young is the founder of JanYoungCX consultancy & coaching, StepUpXchange CS executive courses with private community & CxXchange community for CS professionals. She is an award-winning CS leader of 2 successfully exited startups. She brings her cross-disciplinary approach to SaaS B2B tech and Customer Led Growth. Jan is on a mission to transform CS Leaders into Business Leaders and align GTM teams.
In today's episode of Scale Your Sales podcast, Jan shares expertise in transforming customer success leadership and aligning go-to-market strategies for business growth. This discussion covers the critical role of CS leaders in market alignment, the impact of data integration and AI on revenue operations, and the importance of breaking down organizational silos. Jan provides insights on driving profitability in customer interactions and creating a seamless customer journey.
Welcome to Scale Your Sales Podcast, Jan Young.
Timestamps: 00:00 Aligning GTM for Customer Experience 05:16 Balancing Customer Value and Profitability 09:34 Fostering Success Through Collaboration 13:42 Shifting to Profitable, Efficient Growth 15:03 Rethinking Customer Engagement Strategies 18:42 Optimizing Customer Success Milestones 22:47 Earning Trust in Sales Delivery 26:51 Sales vs. Customer Success Gender Dynamics 28:52 CS Careers Foster Customer Relationships 31:27 Embracing AI for Business Efficiency 35:07 Adapting to Industry Transformation 38:00 Community and Courage
https://www.linkedin.com/in/jan-young-cx/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #280 Elizabeth Blass - Exploring Customer Success as a Major Revenue | 10 mars 2025 | 00:33:15 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Elizabeth Blass.
I am a two-time Chief Customer Officer with over 15 years of global leadership experience in technology. I specialize in building and scaling high-performing customer-facing teams, aligning cross-functional initiatives, and driving revenue growth through customer success. I'm a passionate advocate for diversity, actively coaching and mentoring women in tech.
In today's episode of Scale Your Sales podcast, Elizabeth explores the evolving role of customer success as a key revenue driver. Elizabeth shares insights on breaking down silos, ensuring cross-functional alignment, and maintaining momentum year-round. The discussion highlights the impact of customer centricity on sustainable growth and the role of change management in driving success.
Welcome to Scale Your Sales Podcast, Elizabeth Blass.
Timestamps: 00:00 Scale Your Sales: Customer Success 05:48 Biweekly Check-In Meetings Benefits 07:19 Importance of Visibility in Revenue Operations 12:13 Customer-Centric Growth Strategies 14:02 Evaluating Product Value Perception 19:05 Understanding Customer Usage Trends 21:17 Customer Success Drives Revenue Growth 24:51 Aligning Success Metrics 28:29 Master Your Numbers
https://www.linkedin.com/in/elizabethblass/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #279 Ejieme Eromosele - Elevating Sales with Customer Led Growth and Community Insights | 24 févr. 2025 | 00:32:32 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Ejieme Eromosele.
I'm a customer-led growth expert passionate about driving retention, expansion, and customer advocacy. I'm also the Founder of Success in Black, where I champion DEIB in Customer Success. With experience at Accenture, PwC, and The New York Times, I've built on delivering exceptional customer outcomes and business value.
In today's episode of Scale Your Sales podcast, Ejieme explores customer-led growth as a key driver of sustainable revenue expansion, emphasizing the alignment of sales, marketing, and customer success for exponential impact. She introduces the concept of assumptive advocacy and the role of data in driving transformative customer insights. Committed to diversity, equity, and inclusion, Ejieme shares her journey in founding Success in Black, a community supporting Black professionals in customer success.
Welcome to Scale Your Sales Podcast, Ejieme Eromosele.
Timestamps: 00:00 Elevating Sales with Customer Led Growth and Community Insights 06:22 Leading EMEA Growth 09:57 Align Leadership for Customer Growth 11:42 Aligning Customer Goals with AI Tools 15:11 Seeding Future Customer Advocacy 20:37 Leveraging Data for Customer Solutions 21:35 Becoming a Trusted Customer Advisor 24:43 Compelling Vision and Customer Focus 30:19 Human-First Approach in Business
https://www.linkedin.com/in/ejieme/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #278 Priya Lakshmi - Empowering Sales Teams with the Power of Three for Sustainable Growth | 11 févr. 2025 | 00:41:30 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Priya Lakshmi.
Experienced consulting sales leader with a passion for transforming financial services with the power of technology. Currently the UK CRO for GFT Group and leading the sales, partnerships and marketing and driving growth strategies for the UK business. Have a track record of delivering sustained revenue growth through deep customer relationships and driving innovative solutions.
In today's episode of Scale Your Sales podcast, Priya shares how uniting sales, partnerships, and marketing under her leadership drove GFT's record year, with partnerships generating a significant share of leads. In conversation with Janice, they discuss diversity in sales, fostering empowerment, and understanding individual motivators within teams. This episode offers actionable insights on optimizing performance, managing internal processes, and prioritizing customer obsession in the tech industry, along with personal leadership experiences in a traditionally male-dominated field.
Welcome to Scale Your Sales Podcast, Priya Lakshmi.
Timestamps: 00:00 Power of Three: Sales Strategy 04:47 Navigating Partner Mindset Shifts 09:45 Sales Team Integration Challenges 13:05 "Be Bold in Tech Sales" 16:42 Diversity in Sales Leadership Lacking 18:34 Empowering Women Leaders in Organizations 21:43 Empowerment and Role Models 26:00 Introverts Excel in Sales Careers 29:39 Tailored Coaching for Sales Success 33:33 Empowerment and Ownership Culture 34:22 Empowered Sales Through Agile Operations 38:26 Balancing Family and Career Challenges
https://www.linkedin.com/in/priya-lakshmi-09ab004/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com
LinkedIn: https://www.linkedin.com/janice-b-gordon/
Twitter: https://twitter.com/JaniceBGordon
Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast
More on the blog: https://scaleyoursales.co.uk/blog
Instagram: https://www.instagram.com/janicebgordon
Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #277 Brandi Starr - Boost Revenue Growth by Mastering the Middle of the Funnel | 27 janv. 2025 | 00:39:25 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Brandi Starr.
Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the coauthor of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.
In today's episode of Scale Your Sales podcast, Brandi Starr has transformed B2B and B2B2C organizations through her expertise in optimizing email strategies within the sales funnel. A leading voice in Martech, she explores the role of technology in sales and marketing, the importance of team alignment, and the untapped potential of mid-funnel insights. Brandi shares actionable strategies for revenue growth and high-performing sales teams, offering a forward-looking perspective on customer excellence and sustainable success. Welcome to Scale Your Sales Podcast, Brandi Starr.
Timestamps: 00:00 Maximizing Middle Funnel Opportunities 03:39 Modern Phone Intrusiveness 06:49 Integrated Marketing Insights 10:33 Mastering Middle Funnel Strategy 14:14 Data & Tech: Insightful Integration 16:28 CMO: Future Revenue Leader 20:25 Reassess Tech Use, Don't Replace 24:11 Misaligned Strategy Limits Business Success 28:43 Hiring for Talent, Not Experience 32:21 Role-Specific Assessment Benefits 33:30 Unlocking Success Through Predictive Tools 36:44 Authenticity Drives Success
https://www.linkedin.com/in/brandistarr/ https://www.instagram.com/revenuerehab/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #276 Alina Vandenberghe - Revolutionizing Sales Culture and Embracing AI Challenges | 13 janv. 2025 | 00:41:45 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Alina Vandenberghe.
Alina is the co-founder and co-CEO of Demand Gen Conversion Platform Chili Piper. Her company is used by GTM teams at Monday.com, Rippling, Home Depot, and more. In 2022 her company reached a Billion-dollar valuation. She also runs a foundation focused on non-Violence, co-chairs a woman organized focused on electing Harris as the next president and is a mom of two boys.
In today's episode of Scale Your Sales podcast, Alina shares her expertise on the evolving sales landscape, highlighting data-driven decision-making, cultural diversity, and the impact of remote work on achieving work-life balance. She discusses the challenges sales leaders face in balancing quotas with genuine customer relationships and reflects on her inspiring journey from Ukraine to becoming an industry leader. Alina's story showcases resilience, a drive for financial stability, and a vision for inclusivity. Welcome to Scale Your Sales Podcast, Alina Vandenberghe.
Timestamps: 00:00 Revolutionizing Sales Culture and Embracing AI Challenges 05:11 Resilience and failures are underappreciated in success. 07:20 Hiring focus: drive to change, not victim mentality. 12:58 Remote work pros/cons; desires transparency, social impact. 15:03 Employees diverse, motivated by financial stability, impact. 18:51 Eastern Europeans valued for strong work ethic. 23:39 AI complicates sales, demands trust-building partnerships. 28:12 Train sales team to meet ICP needs effectively. 31:00 CEO feels lonely, disappointed, seeks local wisdom. 35:29 Nonviolent Communication transformed introversion to extroversion. 37:55 Inspired by diversity, self-expression, and environment.
https://www.linkedin.com/in/alinav/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #275 Janice B Gordon - Heroes and Sheroes Who Shaped Our Lives | 06 janv. 2025 | 00:20:40 | |
In this special episode, we embark on a heartfelt exploration of the profound influence that heroes and sheroes have on our lives. From family members and mentors to global icons, our esteemed guests share personal stories of the individuals who have shaped their journeys and inspired them to achieve greatness. Whether it's the steadfast support of a loved one or the trailblazing example of renowned figures, these accounts highlight the transformative power of guidance, inspiration, and leadership. Their stories serve as a reminder that we all possess the potential to make a meaningful impact in the lives of others. We hope you enjoy this inspiring episode!
Timestamps: 00:00 Celebrating people who inspired and shaped us. 03:27 Sharing session about Heroes & Sheroes of Scale Your Sales Podcast Guests
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #274 Janice B Gordon - If You Were on a Desert Island Alone, What One Thing Would You Take with You? | 30 déc. 2024 | 00:12:34 | |
Start the new year with a compelling episode of the Scale Your Sales Podcast hosted by Janice B. Gordon. This special edition explores a fascinating question posed to our guests: "What one thing would you take if stranded on a desert island?"
From practical tools to deeply personal choices, their answers reveal a range of motivations and values that extend beyond the business world. Janice also shares her own response and invites you to reflect on yours.
Tune in to discover the human side behind business brilliance. Hear surprising answers that reveal personal values and motivations, along with Janice's own response.
Timestamps: 00:00 If you were on a desert island alone, what one thing would you take with you? 02:18 What item would you take to survive on a desert island?
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #273 Janice B Gordon - Reflecting on the Year | 23 déc. 2024 | 00:31:41 | |
This week on the Scale Your Sales Podcast, Janice B Gordon presents a special Christmas edition packed with reflections, insights, and festive cheer to wrap up an incredible year in sales! Welcome to the festive edition of the Scale Your Sales podcast, hosted by customer growth expert and RevTech strategist Janice B Gordon. Ranked among the top 10 sales podcasts, this special episode reflects on 2024's biggest trends in B2B sales. We discuss the rise of customer-centric strategies, the role of AI and technology in boosting efficiency, and how diversity drives innovation and success. Discover how these shifts are shaping a more productive and innovative 2025. Packed with actionable insights, this episode is your guide to thriving in the evolving sales landscape. Tune in now and get ready for the year ahead!
Timestamps: 00:00 Empathy and EQ crucial for sales success. 03:35 Shift from tech-driven to data-driven strategies. 09:35 Discussing customer retention, revenue growth themes, 2024. 11:31 Great recovery and diverse leadership drive success. 15:35 Data-driven decisions enhance sales team productivity. 19:35 AI in sales: episodes explore innovation, leadership. 23:13 Customer-centric, data-driven sales strategies for 2024. 27:15 AI enhances customer-centric, data-driven revenue strategies. 29:46 Share podcast, leave reviews, embrace 2025 goals.
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||
| #272 Celeste Bayles - Navigating Company Acquisitions: Positivity and Synergy in Sales Operations | 16 déc. 2024 | 00:34:00 | |
In this weeks' Scale Your Sales Podcast episode, my guest is Celeste Bayles.
Celeste is a dynamic sales operations leader known for transforming revenue organizations and expertly integrating sales team's post-acquisition. With expertise in CRM and AI-powered sales optimization, she enhances seller efficiency and focuses teams on high-value opportunities, driving seamless transitions and sustainable growth across complex, multi-platform environments.
In today's episode of Scale Your Sales podcast, Celeste shares valuable insights into building strong cross-departmental relationships and crafting tailored sales messages for specific roles. She emphasizes the importance of active listening, understanding client challenges, and simplifying the buying process to drive success. Drawing from her experience with company acquisitions, Celeste offers practical advice on integrating technology and maintaining a positive outlook during periods of change.
Welcome to Scale Your Sales Podcast, Celeste Bayles.
Timestamps: 00:00 Navigating Company Acquisitions 05:57 Employers using STAR method improves interview clarity. 09:07 Assessing adaptability and problem-solving in sales candidates. 11:11 Ask questions, listen, be authentic in sales. 15:42 Guide inexperienced buyers to achieve goals collaboratively. 17:40 Employee experiences excitement and uncertainty post-acquisition. 23:12 Continuously evaluate and adapt to sales needs. 24:30 Sales enablement: training, RFP assistance, data-driven insights. 29:28 Evaluate company strengths; avoid unnecessary technology debt. 31:49 Encourages self-belief and celebrates everyday heroism.
https://www.linkedin.com/in/celesteyarbrough/ https://www.instagram.com/celestebayles/
Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth thought customer experience and sales.
Book Janice to speak virtually at your next event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Twitter: https://twitter.com/JaniceBGordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast More on the blog: https://scaleyoursales.co.uk/blog Instagram: https://www.instagram.com/janicebgordon Facebook: https://www.facebook.com/ScaleYourSales
And more! Visit our podcast website https://scaleyoursales.co.uk/podcast/ to watch or listen. | |||