Scale Up Your Sales and Marketing – Details, episodes &amp; analysis

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Your free marketing touchpoints 'checklist'

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Ep 6: Which Marketing touchpoints does your Business need?

Season 1 · Episode 6

Monday, June 3, 2024 • Duration 20:58

As business owners, it's easy to get FOMO if we're not active on all the social media channels. And it's exhausting!

Vic explains how to do a touchpoints audit, how to choose the best marketing touchpoints for your target audience and then link them all together. This means you can take unnecessary pressure off and refocus on the touchpoints that deliver the best ROI (return on your investment) possible.

Within this episode, Vic mentions these links:

Find your target audience and customer touchpoints

The average customer needs to view an advert at least 7-8 times before it'll really sink in

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Ep 7: Navigating networks

Season 1 · Episode 7

Monday, June 3, 2024 • Duration 21:28

Does your relationship with your key customers and suppliers extend beyond one person? If your main point of contact left the business would the relationship break down?

In this episode, Leisa Pickles talks about expanding your sphere of influence within your key customers and suppliers to ensure you are maximising your points of contact across the entire organisation.

Leisa talks about the risk of “man marking” and how this is a dangerous strategy to adopt when doing business to business. Leisa provides top tips on how you can expand your sphere of influence and build a contact matrix for each of your customers and suppliers that extends beyond one department and incorporates the entire team.

In this episode, Leisa also talks about the importance of identifying relevant roles within organisations so that you can speak with authority when gathering contact information and demonstrate your understanding of positions held by key stakeholders and decision makers.

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Ep 8: What makes a great Marketing campaign?

Season 1 · Episode 8

Monday, June 3, 2024 • Duration 23:59

Listen to 10 Top Tips from Vic!

These are handy, whether you're starting your business or scaling up, and whether you're selling a product or a service. –––––––– Connect with your Hosts:

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Ep 9: Why is no one returning my calls or emails?

Season 1 · Episode 9

Monday, June 3, 2024 • Duration 19:48

Listen in to find out if Leisa Pickles has a crystal ball or a magic wand as she answers the question: Why is no-one returning my calls and emails?

In this episode, Leisa Pickles provides tools and techniques to help you improve your return rate.

Leisa shares examples from her own experience and provides some actionable techniques to help you remain at the forefront of mind and your Business stand out.

Leisa delves deeper into the phrase: Once is an accident, twice is a coincidence, three times is a pattern by sharing the process she uses within her own Business to drive better email and telephone return response rates.

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