Special guest Yvonne Allanah shares her current reality launching the brand new Biz Fix Central, a small business operations and systems solutions agency, after an impressive career portfolio that includes some of the world's largest companies and stages.

Having lived and worked across Dubai, Nigeria, and the US, and growing up in a business-oriented family, Yvonne developed a deep passion for process improvement. In this episode, Lindsey and Yvonne talk about the common breakdowns in internal operations, supporting the smaller sized business with large company-honed skills and how to effectively create awareness of an infant startup.

Find Yvonne on LinkedIn at https://www.linkedin.com/in/yvonneallanah/

On Instagram @bizfixcentral

Get your FREE problem solving workbook at https://bizfix-central.kit.com/a55402936b

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

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How do you set your rates? This is one of the most common questions I get from new business owners - especially service providers in the creative space. I have given a lot of thought to my pricing and creating a revenue-sustainable model that is also free of constant hustle pressure over the years, so I thought I would share my perspective for the curious.

Pro tip: If pricing has you wound in a knot, it's well worth a consult with a bookkeeper, pricing strategist or at the very least, read the book Profit First.

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

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When tenured corporate marketer Jazz Jackson pivots into her passion-based niche of artist and talent marketing and management, Unearthly Studios is born. Hear her brilliant take on leveraging social media, building a business for musicians, DJs, photographers and creatives and the effectiveness of operating on the 12-week year.

Find Jazz Jackson and Unearthly Studios at

www.unearthlystudios.com

@unearthlystudios

@allthatjazzxx_

Savvy Startup Marketer guest scheduling and feedback lives at www.lindseywagnon.com/podcast

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Why do so many small businesses fail? In this episode, Lindsey presents a reason not typically identified and contrary to the usual blaming of external struggles like economy, bad clients, overhead costs, etc. This one is a toe-stepper and will challenge the thinking of female entrepreneurs as they build and scale their small business in an ever challenging landscape.

Grab your Market Research Manual at lindseywagnon.com/resources

Follow the Savvy Startup Marketer model to build your brand new business system - linked here.

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Media consultant and seasoned journalist Sheena Jones on her new business venture, Sheena Jones Media Consultancy, expanding your business through media guest opportunities, and massively beneficial media readiness pro tips.

Get yourself and your business ready for more media exposure and improve your public communication skills for everything from interviews to social media reels with this power-packed episode.

Grab your FREE Media Readiness Checklist at https://static1.squarespace.com/static/6627df9fd3e041583d74d34d/t/678fbbf6b916a9790178d08b/1737473014607/TV+Readiness+Checklist+-2.pdf

Find Sheena at:

SheenaJones.com

LinkedIn: https://www.linkedin.com/in/jonessheena/

Instagram: @sheenajonesmedia

YouTube: https://www.youtube.com/@SheenaJ_02

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5 Business Launch Money Wasters targets entrepreneurs on a lean budget, emphasizing the importance of strategic spending and avoiding common financial pitfalls. It cautions against overspending on all-in-one platforms with unnecessary features, advocating for free alternatives and focusing on essential tools. The podcast also highlights the dangers of misaligned marketing responsibilities and encourages listeners to clean their email lists instead of simply upgrading services.

Launching a successful business doesn't require excessive spending. By prioritizing core needs, leveraging free resources, and focusing on efficiency, entrepreneurs can avoid costly mistakes and build a sustainable foundation. The host encourages listeners to visit the updated lindseywagnon.com for further interaction and resources.

Sign up to be a guest and talk back to Lindsey at lindseywagnon.com/podcast

Explore Savvy Startup Marketer at www.savvystartupmarketer.com

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Paving her own way after law school, Kayla Moran shares how she's merging her passions for law and content creation to launch Kayla Moran Law - a trademark and contract firm focused on helping creators protect their brands.

Find Kaya at kaylamoranlaw.com

or on most social platforms as @kaylamoranlaw

Share your thoughts on this episode at lindseywagnon.com/podcast

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The art of true promotional copywriting goes far beyond catchy taglines. Hear how Greenhouse Copy Studio Founder Kelen Quach went from social manager to niched copy professional for coaches, service providers and creators. Get the inside scoop on the pro copy process, the big AI for copy question and comparing notes on client calllenges between two marketing service providers.

Find Greenhouse Copy Studio at https://greenhousecopystudio.com/

Follow Kelen Quach @promosbykelen

Share your thoughts on this episode at lindseywagnon.com/podcast

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The car story that felt like a bizarre dream but really happened to me, childhood stories that shaped me, my sock box and more weirdness I almost never talk about - just for you. Celebrating 50 episodes with what I'm calling "welcome to my weird".

This is one you HAVE to talk back about so make sure you DM your reactions to @lindseywagnonmarketing or go to lindseywagnon.com/podcast for the feedback form.

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What happens when a seasoned marketer merges years of business support experience with innovative tech? Margo, a software that outputs customized marketing strategies and solutions, is born. Paige Hewlett, Margo founder, reveals her journey to software builder and drops brilliant marketing advice along the way. This is a must listen episode for business owners and marketers alike.

Find Margo at callmargo.com

and @callmargo

Share your thoughts on this episode at lindseywagnon.com/podcast

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Launching The Elevated Edit Podcast, the Your Magnetic Brand course and agency services after a highly successful, award-winning real estate career with Blaklee Ramsey. Hear her story of moving away from pressure and perfectionism into "let's just figure this out."

Find Your Magnetic Brand course at https://stan.store/theblakleeramsey/p/your-magnetic-brand-course

Code: SAVVY for 50% off "Your Magnetic Brand Course"

Make Lindsey's day by sharing your thoughts about the show at www.lindseywagnon.com/podcast

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Yes, in addition to Savvy Startup Marketer coaching and education, I work directly with small business owners to accelerate their sales growth. After having several conversations with new clients, sending out proposals and customizing my fit into their business, I thought I'd share a behind-the-scenes glimpse into how forming partnerships works.

Share your thoughts on this episode or questions you have for Lindsey to address in the future here.

Schedule your free consult and customized proposal here.

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Ladies, it's time to level up your expectations of brand photography. Hailey Aitkins shares how she launched Nota Lux and blends her passion and natural gifting for supporting women with a true creative photography talent. Hear what you should expect from a brand photographer and how you can prepare for your next branding photo shoot. Service providers NEED to hear her tips on creating the true end-to-end client experience to stand out in your industry.

Follow Hailey on Instagram @nota.lux

Check out Nota Lux at https://www.notalux.co/

Hire Hailey at https://haileyaitkins.hbportal.co/public/67abb0e317e0e200196c573b

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at https://www.savvystartupmarketer.com

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What it takes to launch a search engine called Hiihat.com for black-owned business owners with special guest Ngozi Ahanotu.

Discover HiiHat.com here.

Follow Ngozi @Ngozizi

Follow the HiiHat search engine journey @hiihatglobal

Share your thoughts about this SSM episode AND sign up to be a guest at lindseywagnon.com/podcast

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Does anyone else buy themselves Christmas presents after Christmas? This hack to quality lead generation will speed up your growth and produce a quality business.

Leave your thoughts about today's episode at lindseywagnon.com/podcast

Sign up to be a guest on SSM at lindseywagnon.com/podcast

Join the email list at lindseywagnon.com

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Today we're joined by Metta Twin, founder of Metta's Meditation and Retreats who shares her story of turning a deep love for meditation, spiritual practice and personal growth into a full-time business. We talk about unplanned entrepreneurship, turning your passion into a career, difficult client conversations, offering services that are deemed taboo and creating an authentic brand that reflects a deeply personal endeavor.

Find Metta at https://mettaretreats.squarespace.com/ or on Instagram @mettasmeditationstudios

Join Lindsey on a future podcast as a guest! Sign up at www.lindseywagnon.com/podcast

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Your favorite episode from 2024 vs. Lindsey's favorite, how to weigh in on future episodes, be an SSM guest and what's coming up for 2025.

Find the SSM podcast feedback form AND guest sign-up at https://lindseywagnon.com/podcast

Join in the 2025 Power Up event here.

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Does your business need better marketing or better sales support? How can a new business owner make sure the marketing and sales work together when they're the sole role filler? Is there a difference between sales and marketing?

The roles of marketing and sales for any business are going to be critical to figure out. In this episode, Lindsey explains her experience with sales vs. marketing in corporate world and how it should work for a small business without a full team to cover each area.

Join the 2025 Power Up event here.

Check out Savvy Startup Marketer here.

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From the moment you start dreaming of future business ownership, there are a few action steps to take sooner than later to make your launch ideal. In this episode Lindsey unpacks four new business prep steps to take immediately - even if your dream is still a far off reality.

Launching a business in 2025? You need in on the January Power Up.

Curious about Savvy Startup Marketer? See what the ultimate sales marketing program for new entrepreneurs is all about.

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I started my business in 2017 when hustle culture, never offering anything for free, fiercely protecting your time (aka shutting out opportunities) and maximum pricing regardless of experience were trendy pieces of advice. Fast forward over 7 years and I have a few things to say about what advice makes sense for the brand new business owner and what we gain from reducing whose voice has access to us and our business.

Make 2025 the year you get more directly connected.

Get your ticket to the 2025 Power Up here

Find your 2025 startup business resources here.

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Marketing trends you need to consider swapping out for tired, old tactics in 2025. Hear five of Lindsey's favorite fresh marketing ideas for faster, stronger sales growth in the new year.

Join Lindsey for the 2025 Power Up on January 14, 15 and 16th to make sure your new year starts strong.

Get your ticket to the 2025 Power Up here

Grab the Conversion Boost Bundle here

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How an entrepreneur transitions their business into a new year makes a huge impact on its trajectory that year. Lindsey gives her experienced tips on how to close out a business year and hit the ground running in a brand new one.

Join Lindsey for the 2025 Power Up on January 14, 15 and 16th to make sure your new year starts strong.

Get your ticket to the 2025 Power Up here

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Michelle Holleman with Life Healing Counseling in Charlotte, North Carolina unpacks the value of getting corporate experience before launching a small business. Learn from Michelle's extensive career background and how she made the shift into starting and turning a one-day-a-week clinic into a flourishing, multichannel business.

Find Michelle at www.lifehealingcounseling.com

Launch your new business with Savvy Startup Marketer.

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In the previous episode, we put the spotlight on the entrepreneur's best business partner: Google Analytics or GA4. Lindsey unpacked why this FREE data tracking platform is critical to the small business online system, and what it has the power to do for your daily business growth awareness.

This week, Lindsey shares her top four metrics to track on GA4 and how she has her own personal Google Analytics dashboard set up.

Plus, learn how to create better source tracking through UTM linking in podcast show notes and email platforms specifically.

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com

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New business owners have an advantage - they can build the smoothest, most automated system to instantly save time and clone their efforts by being patient and intentional enough to put the effort in. Here's what Lindsey's own system is like and the simple ways you can increase your own efficiency and automation before the busyness of bigger business gets in the way.

Grab your FREE Automation Up Level Bundle at lindseywagnon.com/automation

Get on the email list before the Savvy Super Sale, running from November 25 - Dec 2nd. Simply visit LindseyWagnon.com or grab a free download from lindseywagnon.com/resources

Build your own automated marketing system like a pro with savvystartupmarketer.com

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What should I spend on my new business marketing? What does a healthy marketing budget look like? What is worth investing in early in business and what can wait until later?

Get Lindsey's take on marketing budget, business finances and a range of marketing spend that makes sense for the first years of business.

Take the Marketing Essentials course for FREE at marketingessentialscourse.com and unlock your invite to the next Launch Essentials workshop to get direct coaching about the money side of your new business.

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Caution: You're committed to too many marketing platforms, and it's costing you.

In episode 34 of Savvy Startup Marketer, Lindsey explains why it's vital for new business owners to minimize marketing methods and maximize the effort on each platform. If you're struggling to get results from your marketing, this is the most likely solution.

Get clear on your marketing platform choices and how they fit into a complete customer journey with the FREE Marketing Essentials course. Enroll at marketingessentialscourse.com

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You're a woman dreaming of owning your own business but you're not sure what's needed to make it official. Here's the checklist you've been looking for. This highly practical, relatable episode will help future female entrepreneurs move from analysis paralysis into the first year as official business owners.

This is the episode to share with your dreaming friend who struggles to bring their business ownership hopes into reality.

Sign up for the next Launch Essentials workshop here: lindseywagnon.com/resources

PROMO CODE: Use savvypod for $100 off Savvy Startup Marketer

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Troubleshooting slow sales doesn't have to be complicated - or even require a business coach. Many entrepreneurs are missing the number one way to prevent and troubleshoot slow sales by missing this easy opportunity.

Get $100 off Savvy Startup Marketer by using savvypod at checkout

Grab your free Market Research Manual at lindseywagnon.com/marketresearch

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Three tools you can get for FREE to add to your automated sales marketing system quickly and easily. Like these ideas? Get many more from the Automation Uplevel bundle at lindseywagnon.com/automation

Get Savvy Startup Marketer at $100 off using code SAVVYPOD

Be a guest on the SSM podcast by signing up here: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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Lindsey unpacks several ways to make major progress with your business through strategic collaborations. Learn how to think like a collaborator, find partnership opportunities and shift gears from solo-preneuring to SIDE-preneuring: Meaning getting out of your silo and into more collaborative spaces online and offline.

Get Savvy Startup Marketer at $100 off using code SAVVYPOD

Be a guest on the SSM podcast by signing up here: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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Are you quick to default to the popular ways to market, using technical digital methods that require a certain skill set to do well or throwing money on ways you heard work for others but haven't tested yourself? Are you leaning on hyped up trends or thought-through strategy?

In this episode, Lindsey shares four ways to think more strategically and become more strategic about how you spread the word about your business and what to do to make sure your efforts lead to sales.

Still building your business marketing? Get the step-by-step course to smart sales marketing at savvystartupmarketer.com

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Special guest Misty Molloy of interior design company CoCreative Interiors shares openly about the big decisions of leaving a successful corporate career to pursue the dream of entrepreneurship. Hear how Misty juggled the side-hustle and corporate life as a mom to young children, then cautiously ventured into full-time interior designing at the start of 2024.

Find Misty and CoCreative Interiors at https://cocreativeinteriors.com/

Be a guest on the SSM podcast: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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Your built-in business partner is *drumroll* - Google Analytics!

In this episode of Savvy Startup Marketer, Lindsey emphasizes the importance of understanding your online traffic, lead generation, and the effectiveness of your content strategies, revealing her own near-obsessive daily engagement with the platform. The episode urges listeners who haven't already done so to prioritize setting up Google Analytics immediately to begin tracking essential data for future informed decision-making.

Next week's installment will delve into the practical application of GA4, specifically how to set up a customized reports snapshot to efficiently monitor the key metrics that truly matter for business success.

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com

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How do you know your marketer is contributing to the bottom line of your business - sales? Lindsey shares several ways to measure a marketer's skill, mindset, performance, contribution and be confident in your hiring decision.

Let Lindsey know your thoughts or questions from this episode

Business owners: Grab a free 30-minute consult with Lindsey here or by visiting lindseywagnon.com/services

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Do you anticipate hiring social media, content or graphic design help? In this episode, Lindsey interviews Miranda McLaughlin with Miranda Denise Media who supports Lindsey's content and social efforts in a distinctive type of hiring partnership.

Find Miranda on Instagram @mirandadenisemedia

Sign up to be a guest on Savvy Startup Marketer here: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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What are some underrated or underutilized marketing options for the startup business or small business?

Lindsey shares three of her favorites PLUS a bonus option that everyone should consider.

Sign up to be a guest on Savvy Startup Marketer: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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Special guest Julie Peak with The Precise Place shares about launching a fast-growing home organizing business in Charlotte, North Carolina in 2021. Hear her take on the struggle to price services, build a team, balance family time and combine her passion for psychology, mental health and organizing spaces. Plus get fantastic home organizing tips and thoughts we can all use and relate to.

Find Julie at www.thepreciseplace.com

Be Lindsey's next podcast guest! Women planning, launching or growing a business of their own can sign up here.

Find free and low ticket startup marketing resources at www.lindseywagnon.com/resources/

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Do traditional, offline marketing methods like magazine ads, billboards, direct mailers, radio and television ads still work? Lindsey offers a quick hot take from using these types of methods for her clients and what the small business owner needs to consider when weighing the ROI of traditional media.

Download your copy of the Market Research Manual here: https://lindsey-wagnon-marketing.ck.page/bbcf4673f1

Find more startup marketing and business resources at www.lindseywagnon.com/resources/

Sign up to be a guest on SSM: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

Get a consultation with Lindsey: https://calendly.com/lindseywagnonmarketing/consultation

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A candid conversation about scaling a bookkeeping business, niching down, changes small business owners face in a challenging economy, hitting year seven as a business owner and smart hiring practices with bookkeeper Brittney from Silver Leaf Office.

Contact Brittney at www.silverleafoffice.com and find her on Instagram @silverleafoffice

Free and low ticket startup marketing resources: www.lindseywagnon.com/resources/

Be Lindsey's next podcast guest by signing up at https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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The motivation to market your small business can be at an all time low during holiday seasons like the middle of summer, Christmastime and more. Here's what to consider when you're tempted to pause your digital ads, stop sending the emails, pull back from Instagram stories and take a break from pushing your business.

Find DIY marketing resources at www.lindseywagnon.com/resources/

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Lindsey shares her experience with several of the top website builder platforms including Squarespace, Wix, Wordpress, Shopify and ShowIT and reveals the one she recommends above all others.

Learn what's important in a website builder, what's overrated and how to choose your DIY website builder based on your budget, technical skill and type of business.

Find Lindsey's library of startup marketing resources at www.lindseywagnon.com/resources

Be the next SSM podcast guest by signing up here: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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Special guest Julia Callaghan with Innovative Nutrition NC shares how she made the switch from a conventional clinical health career to owning and operating her own four-year-old holistic health practice. Hear how she launched her startup, added virtual services, balanced the tricky decisions of spending and marketing and is now facing exciting (but challenging) opportunities to scale into a new level of services.

To get your complimentary discovery call or in-person consult at https://secure.gethealthie.com/appointments/embed_appt?dietitian_id=731257

Visit innovativenutritionnc.com

Are you a woman planning, launching or operating your own business? Be Lindsey's next podcast guest: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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How to easily automate a fantastic customer follow-up workflow and turn your buyers into your best marketers so you can worry less about lead generation and make every client interaction a future business promotion.

Take the Savvy Startup Marketer course at savvystartupmarketer.com

Join the Fall Intensive: https://themarketingplanshop.lpages.co/2024-fall-intensive

Are you a woman planning, launching or growing a small business? Be a guest on the show: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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Angel Wilborn with The Modest Company public relations business and host of the G.L.O.E. Podcast joins Savvy Startup to share her business launch highs and lows, starting and then rebranding her podcast, being a relatable entrepreneur and why every small business needs a public relations strategy.

Find The Modest Company at https://www.themodcosc.com/

Follow Angel @themodcosc

Grab your PR Goal Setting Workbook here: https://subscribepage.io/u5DcpZ

Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer

To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast

Grab your LeadPages free trial with this link: https://try.leadpages.com/62ves3zfhrc9

Build your online marketing system, funnels and automation the Savvy Startup Marketer way at www.savvystartupmarketer.com

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My biggest takeaway from over 10 years of leading client marketing for small and large businesses: That a spectacular customer experience is your best marketing strategy.

In this episode of Savvy Startup Marketer, Lindsey explains why new business founders need to put more effort into creating the right customer experience and exceptional customer follow-up in order to build a business that will never need heavy lead generation to profit and grow.

Take the Savvy Startup Marketer course at savvystartupmarketer.com

Are you a woman planning, launching or growing a small business? Be a guest on the show: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255

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Prevent business burn out by making these key decisions at the launch of your business startup.

Join Lindsey at the next FREE Launch Essentials workshop by signing up at lindseywagnon.com

Are you a woman launching a new business, operating a side-hustle OR seasoned as an entrepreneur? Let Lindsey know you'd love to be a guest on a future episode here.

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People don't buy products and services, they buy the solutions and benefits that those products and services offer. But all too often, business owners default to highlighting generalized, boring, saturated solutions that won't set them apart from the rest of the industry and aren't truly what their target customer is looking for.

In this brief episode, Lindsey explains how you can define your startup business' solutions and benefits better than rest and give your audiences a fresh pitch they'll be excited about.

Continue to strengthen your solutions and marketing message with the Copy that Converts brand messaging workshop

Are you a woman launching a new business, operating a side-hustle OR seasoned as an entrepreneur? Let Lindsey know you'd love to be a guest on a future episode here.

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Knowing who will actually buy your product or service is the difference between slow, frustrating sales and strong startup momentum. Define your buyer for far better branding, messaging, business decisions and conversion using the tips in this episode of Savvy Startup Marketer by Lindsey Wagnon.

Are you a woman launching a new business, operating a side-hustle OR seasoned as an entrepreneur? Let Lindsey know you'd love to be a guest on a future episode here.

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