Explore every episode of the podcast Savvy Marketing for Small Business
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Time for a Brand Refresh? How to Know When It’s Time to Redesign (24) | 23 Dec 2024 | 00:32:07 | |
In this episode, I sit down with expert website designer Makena Delaney to discuss the telltale signs that your brand might need a refresh. | |||
| Convert with Confidence: Effortless Strategies to Nurture and Win Over Leads (23) | 16 Dec 2024 | 00:25:11 | |
Struggling to turn leads into loyal customers? In this episode of Savvy Marketing for Small Business, learn a proven roadmap for nurturing leads with personalized follow-ups, delivering value, and confidently closing the sale. BrandBuilderAI - Favorite CRM + Marketing Tool (all in one!) | |||
| Dealing with Perfection and the Cost of Overthinking (14) | 15 Oct 2024 | 00:09:42 | |
In this episode of Savvy Marketing for Small Business, we dive into how perfectionism and overthinking can paralyze women in business, especially when it comes to marketing. Ready to kick perfectionism to the curb? Book a free 30-minute strategy session with me at samanthasheppardconsulting.com. Don't forget to subscribe, share, and leave a review! ------------------------------------ | |||
| Mastering the 4 E’s of Content (13) | 07 Oct 2024 | 00:14:30 | |
In this episode of Savvy Marketing for Small Business, we explore the 4 E’s of content: Emotion, Entertainment, Education, and Enemy. ------------------------------------ | |||
| Why Your Consistency Isn't Paying Off (And How To Fix It!) (12) | 30 Sep 2024 | 00:19:47 | |
Are you posting consistently on social media but still hearing crickets? In this episode, we dive into the common pitfalls of social media strategy and how to fix them. P.S. For more tips and strategies, join my Facebook group "Marketing Made EASY For Women In Business" here. | |||
| Mindset and Marketing - How Your Mindset Will Help You Grow (11) | 23 Sep 2024 | 00:24:10 | |
In this episode of Savvy Marketing for Small Business, we dive into the powerful connection between mindset and marketing success. | |||
| Mindset Mastery: Breaking Barriers in Business with Lena Khais (10) | 16 Sep 2024 | 00:26:58 | |
In this episode of Savvy Marketing for Small Business, I sit down with Lena Khais, owner of Atlas Paradigm, to dive into the power of mindset in business. ---------------------------------------------- | |||
| Top 10 Tips for Using Social Media Marketing to Grow Your Business (9) | 09 Sep 2024 | 00:30:40 | |
In this episode of Savvy Marketing for Small Business, we're diving into the top 10 essential tips for mastering social media marketing! ---------------------------------------------- | |||
| How to Stay Focused as a Busy Entrepreneur (and get more results!) (8) | 26 Aug 2024 | 00:13:41 | |
In this episode of Savvy Marketing for Small Business, we tackle one of the biggest challenges in sales and entrepreneurship—staying focused amidst the chaos. | |||
| Why Using Social Proof In Your Content is Important (7) | 22 Aug 2024 | 00:17:49 | |
In this episode of Savvy Marketing for Small Business, we explore the power of social proof and testimonials in boosting your brand’s credibility. Learn how testimonials build trust, reduce skepticism, and showcase real results that connect emotionally with your audience. ------------------------- | |||
| How to Build Trust and Credibility Online (6) | 12 Aug 2024 | 00:18:44 | |
In today’s digital age, trust and credibility are the currency of online business. ------------------------ | |||
| Creating Your Marketing Flow - How to Move Leads Through Your System (5) | 05 Aug 2024 | 00:19:42 | |
Welcome to another episode of Savvy Marketing for Small Business! | |||
| Unforgettable Marketing: How to Stand Out in a Crowded Space (22) | 09 Dec 2024 | 00:17:27 | |
Struggling to stand out in a crowded market? In this episode of Savvy Marketing for Small Business, we dive into the power of defining your Unique Selling Point (USP). I help [specific audience] achieve [specific result] by [unique method or quality]. For example:
Take a moment to plug your ideas into this formula and see what you come up with. Keep tweaking until it feels authentic and compelling. | |||
| Stacking Your Stories - How to Use Stories to Boost Your Engagement (4) | 23 Jul 2024 | 00:28:04 | |
Welcome to Savvy Marketing for Small Business, where we dive into all things juicy and strategic to elevate your business game! 🎙️ In this episode, we're stacking your storytelling skills higher than a Jenga pro at happy hour. Because let's face it, stories aren't just for bedtime—they're your secret weapon in business. Join us as we unravel the mysteries of storytelling that captivate, connect, and convert like nobody's business. We'll spill the tea on crafting slides that don't just grab attention but keep it hooked like a Netflix binge. Whether you're trying to grab attention, create an authentic connection or promote a product or service that is HOT for your audience, stories are the perfect place to shine! | |||
| Follower Frenzy: How to Gain Followers Like a Pro (3) | 16 Jul 2024 | 00:16:49 | |
In this episode, we dive into the essential strategies for growing your follower count and building an engaged audience on social media. We'll explore the importance of finding your niche and maintaining a consistent posting schedule. ----------- | |||
| 4 Biggest Mistakes Business Owners Make (and how to avoid them!) (2) | 08 Jul 2024 | 00:17:52 | |
It's no secret that you learn more from your mistakes than your victories. But what if you had a roadmap to avoid the mistakes when it comes to marketing BEFORE they happen..... | |||
| How to Set up a Solid Marketing Foundation for More Sales (1) | 02 Jul 2024 | 00:20:47 | |
In today's episode, we dive into the importance of having a solid foundation for your marketing plan. It's hard to know what to do (and not do) when it comes to marketing your business.... and it's even harder to understand when you think you're doing all the right things but you are still not producing conversations and sales with your audience. It's time to ditch the guessing game and time to start marketing like the savvy business owner you are. Let's get started! | |||
| Podcast Intro - what do expect here | 24 Jun 2024 | 00:01:25 | |
Welcome to Savvy Marketing for Small Business: Quick, Simple Tips for Busy Entrepreneurs Looking to Boost Sales and Master the Art of Marketing! | |||
| Goals, Resolutions, and Marketing Plans: The Perfect Trio for 2025 (21) | 02 Dec 2024 | 00:17:26 | |
In this episode of Savvy Marketing for Small Business, we break down the difference between resolutions and goals, emphasizing how strategic marketing is the key to turning aspirations into results. Resolutions are great intentions, but goals, paired with a solid marketing plan, create a clear path to success. | |||
| Block It Like It’s Hot: Get More Marketing Done in Less Time with Time Blocking (20) | 24 Nov 2024 | 00:18:27 | |
In this episode, we’re tackling the ultimate productivity hack: time blocking! | |||
| Marketing on a Budget: High-Impact Strategies That Don’t Break the Bank (19) | 19 Nov 2024 | 00:22:41 | |
Marketing on a Budget: High-Impact Strategies That Don’t Break the Bank In this episode, we’re diving into powerful, affordable (and often free!) marketing strategies to help you grow your business without draining your wallet. You’ll discover how to maximize organic social media growth by leveraging consistency, engagement, and platform features. Whether you’re just starting out or looking to tighten your marketing spend, this episode is packed with actionable tips that deliver big results without the big price tag. Takeaway: Pick one strategy from this episode and commit to it for the next 30 days to see how budget-friendly marketing can transform your business! BrandBuilderAI - Favorite CRM + Marketing Tool (all in one!) https://brandbuilderai.com/home24?am_id=samantha922 | |||
| Mastering the Mompreneur Balance: Calendars, Delegation, and Finding Joy with Cindy Witteman (18) | 11 Nov 2024 | 00:21:07 | |
In this episode of Savvy Marketing for Small Business, I sit down with Cindy Witteman to tackle one of the biggest challenges facing mompreneurs: balancing life as both a mom and a business owner. -------------------- | |||
| Building Confidence on Camera: Tips for Video Marketing (17) | 01 Nov 2024 | 00:18:06 | |
In this episode of Savvy Marketing for Small Business, we dive into building confidence on camera for video marketing. | |||
| The Secret to a Great Marketing Calendar: Planning Tips for Busy Women (16) | 29 Oct 2024 | 00:23:04 | |
In this episode of Savvy Marketing for Small Business, we’re diving into The Secret to a Great Marketing Calendar: Planning Tips for Busy Women. -------------------------------- | |||
| Renting vs. Owning Your Marketing Space: Why You Need More Than Social Media (15) | 23 Oct 2024 | 00:17:35 | |
In this episode of Savvy Marketing for Small Business, we explore the difference between renting and owning your marketing space. Discover why relying solely on social media puts your business at risk and why building an email list is essential for maintaining control over your audience. We’ll cover the importance of having consistent communication off social media, the power of email marketing, and how it can boost your conversion rates while strengthening relationships with your leads. Tune in for actionable tips on how to own your marketing strategy! | |||
| The Power of Planning Ahead -- How to Succeed on Purpose (30) | 03 Feb 2025 | 00:21:16 | |
In this episode, I chat with Theresa Lacesa, a seasoned business owner who’s mastered the art of planning ahead to achieve intentional success. We dive deep into why planning on purpose is essential for thriving in business and life, and how it can make all the difference between chaos and clarity. https://www.facebook.com/tlacesa/ https://www.instagram.com/theresalacesa/
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| The Secret to Staying Sharp: Productivity Hacks for Entrepreneurs (29) | 27 Jan 2025 | 00:16:12 | |
In this episode of Savvy Marketing for Small Business, we’re diving into the art of staying focused in the fast-paced world of sales and entrepreneurship. With countless tasks and endless distractions pulling us in every direction, it’s easy to feel overwhelmed and scattered. But fear not—there’s a way to regain control and achieve more without burning out. We explore three powerful strategies to help you boost productivity and stay on track:
Whether you’re running a business, building a sales pipeline, or juggling multiple responsibilities, this episode will equip you with actionable tips to work smarter, not harder. Tune in and discover how to thrive in your business by focusing on what truly matters! Call to Action: Ready to take your productivity to the next level? Visit samanthasheppardconsulting.com to book your free 30-minute strategy session today! ------------------------------------------------------------------------------- BrandBuilderAI - CRM + Marketing Tool (all in one!) - Click HERE | |||
| How to Get Endless Referrals (28) | 20 Jan 2025 | 00:21:06 | |
Savvy Marketing for Small Business is your go-to podcast for quick, actionable tips to boost sales and master marketing without the overwhelm. BrandBuilderAI - CRM + Marketing Tool (all in one!) - Click HERE | |||
| What it Takes to Be an Authentic Leader in 2025 with Rachael Finley (27) | 13 Jan 2025 | 00:25:18 | |
In this episode of Savvy Marketing for Small Business, I chat with business consulting coach Rachael Finley about becoming an authentic leader in 2025. We discuss the importance of self-reflection, facing personal challenges, and curating the right people and influences in your life. Rachael shares practical tips on overcoming barriers and building the mindset, habits, and tools needed to fuel your leadership journey. Tune in for actionable insights to help you lead with authenticity and purpose! ---------------------------- | |||
| 5 Marketing Trends Every Woman in Business Should Embrace in 2025 (26) | 06 Jan 2025 | 00:20:23 | |
Get ready to elevate your marketing game in 2025! In this episode of Savvy Marketing for Small Business, we highlight five trends every woman in business needs to know to stay ahead. From hyper-personalized strategies to leveraging AI, short-form videos, and building loyal communities, this episode is packed with insights you can’t afford to miss. | |||
| Why Knowing Your Target Customer is the Key to Marketing Success in 2025 (25) | 31 Dec 2024 | 00:21:10 | |
Unlock the secret to marketing success in 2025! In this episode of Savvy Marketing for Small Business, we dive into why understanding your target customer is essential. Learn how to define your ideal audience, validate your assumptions with actionable research, and tailor your marketing strategies to connect smarter, not louder. As mentioned in this episode, this prompt makes it SUPER easy ⬇️ ----------------- | |||
| Rewrite the Rules: Build a Business That Fits Your Life with Michelle Gruening (32) | 17 Feb 2025 | 00:19:42 | |
In this episode, I sit down with Michelle Gruening —personal growth coach, adventurer, and the woman who traded expectations for elevation (literally, she climbed Kilimanjaro!). We talk about the power of giving yourself permission to make your own rules in life and business instead of blindly following the ones handed to you. Michelle shares how she broke free from the pressure of other people’s expectations, found clarity in what she truly wanted, and built a business that supports her life—not the other way around. We dive into why so many of us chase goals that aren’t even ours, how to recognize when we’re stuck in that trap, and most importantly, how to break out of it. If you’re feeling like your business is running you instead of fueling the life you actually want, this episode is your wake-up call. Tune in and get ready to drop the BS, redefine success on your own terms, and start making moves that actually matter. Connect with Michelle: Website: michellegruening.com Email: mg@michellegruening.com --------------------------------------------------- Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com | |||
| The Power of Testimonials – Using Social Proof to Build Trust (31) | 10 Feb 2025 | 00:18:40 | |
The Power of Testimonials – Using Social Proof to Build Trust In this episode, we’re diving into one of the most powerful (yet underused) marketing tools—testimonials! People trust people more than they trust businesses, which makes social proof essential for building credibility, reducing buyer hesitation, and increasing sales. I’ll walk you through why testimonials are marketing gold, how to seamlessly collect them on a weekly basis, and the best ways to showcase them across your website, social media, and emails. You’ll also get practical tips on when to ask for testimonials, how to make the process effortless for your clients, and creative ways to turn them into high-converting content. Your challenge this week? Ask for one testimonial and share it! Tag me so I can celebrate with you. Let’s make social proof work for your business! ------------------------------------------ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com BrandBuilderAI - CRM + Marketing Tool (all in one!) - Click HERE | |||
| Profit Marketing Method Series: Nurture – Move Your Audience From Strangers to Superfans (50) | 14 Jul 2025 | 00:08:35 | |
In Episode 3 of the Profit Marketing Method series, Nurture – From Stranger to Superfan, Samantha breaks down the crucial (and often skipped) step between attracting leads and making sales: building trust. She shares why most business owners lose potential clients not because their offer is weak, but because they don’t follow up or engage consistently. From creating relatable, value-packed content to starting real conversations in the comments and DMs, this episode gives actionable tips for nurturing your audience with authenticity. Samantha explains the Trust Cycle—Awareness, Connection, Confidence, and Conversion—and shows how intentional nurturing bridges the gap from curiosity to commitment. If you're tired of ghost followers and silent subscribers, this episode will help you turn interest into income. ---------------------------------------------------------------- ➡️ Save your seat inside the Audience Growth Challenge HERE! ➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com ➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE | |||
| Profit Marketing Method Series: How to Bring the Right People to You (Without Chasing!) (49) | 07 Jul 2025 | 00:17:37 | |
In this episode of Savvy Marketing for Small Business, we dive into the second pillar of the Profit Marketing Method: Attract—because getting the right people to pay attention is the first step toward making sales. We talk about why attracting everyone is a waste of energy, how clarity on who you help and how you help them is magnetic, and why your social media profile acts like a storefront that can either invite or repel potential clients. We also unpack what makes content truly irresistible by speaking your dream client’s language and blending story, authority, and personality to create connection. If you're tired of crickets or chasing down unqualified leads, this episode shows you how to shift the energy so your audience starts coming to you. ---------------------------------------------------------------- ➡️ Save your seat inside the Audience Growth Challenge HERE! ➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com ➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE | |||
| How to Have a Profit Driven Summer: Being Present and Profitable All Summer Long (41) | 05 May 2025 | 00:14:19 | |
In this episode of Savvy Marketing for Small Business, Samantha dives into the real-life chaos of summer as a mompreneur and shares how to create a profit-driven summer without burning out. From embracing the messy middle to planning ahead like a pro, she shares practical tips for balancing business growth with family time — including batching content, setting boundaries, and showing up with intention. Plus, she introduces her Virtual Content Day as the ultimate way to prep 3 months of content in just one day, so your business keeps growing (even when you’re lounging poolside or managing snack duty). Tune in for a mix of strategy, humor, and a whole lot of real talk. ------------------------------------------ ➡️ Virtual Content Day - Grab your seat HERE! ➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com ➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE | |||
| The Role of Mobile Marketing in Today’s Business Landscape (and How to Use It to Grow Your Small Business) (40) | 28 Apr 2025 | 00:18:40 | |
In today’s episode of Savvy Marketing for Small Business, we’re diving into the essential role of mobile marketing in today’s business landscape — and why small business owners can’t afford to ignore it. I’ll break down what mobile marketing actually is (hint: it’s not just ads!), why it’s critical for building trust and driving sales, and five simple strategies you can start using right away to reach your audience where they’re already spending their time: on their phones. Plus, I’ll share how you can take the next step to grow your mobile audience even faster by joining my free Audience Growth Challenge — because when you master mobile marketing, you’re setting your business up for serious success. ---------------------------------------- ➡️ Ready to grow your audience without the stress and second-guessing? 🔥 Join the 3-Day Audience Growth Challenge and learn how to attract the right people with ease and confidence! https://samanthasheppardconsulting.com/3-day-challenge ➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com ➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE | |||
| Shift Happens! How to Handle The Unexpected and Embrace Change (39) | 14 Apr 2025 | 00:20:36 | |
In this inspiring episode, I sat down with Tracie Root, founder of the Gather Community, to talk all things life, change, and the wild ride of entrepreneurship. We dove into what it means to expect the unexpected and why embracing the next step—no matter how uncertain—is a key part of growth. For women in business, pivoting isn’t a failure—it’s part of the journey. Tracie shared powerful insights on navigating change with courage and the importance of surrounding yourself with the right people—the ones who cheer you on, challenge you, and remind you that you're not doing this alone. If you've ever felt like you’re in the middle of a plot twist, this episode is your permission slip to keep going and keep growing. Connect with Tracie: https://www.TracieRoot.com/links TGC Facebook group: https://www.facebook.com/groups/tgcwtr ------------------------------------------------------------------- ➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com | |||
| Color Me Confident: How Finding Your Season Helps You Shine in Life & Business (38) | 07 Apr 2025 | 00:19:26 | |
In this inspiring podcast episode, I sat down with the incredible founders of Season of Color, a business dedicated to helping people discover the colors that align with their unique undertones and hues. Through personalized color analysis, they help clients uncover the clothing, makeup, and style choices that enhance their natural beauty—inside and out. But this conversation went far beyond fashion. We talked about how truly seeing yourself, and loving the skin you're in, unlocks a powerful kind of confidence that ripples into every area of life—especially business. When you move from hiding behind the screen to stepping into your light, that inner alignment shows up in your voice, your visibility, and your brand. The truth is, confidence isn’t just a personal win—it’s a business strategy. The more confident you are in who you are and how you show up, the more your business will grow. Because when you shine, people notice—and they want to be part of whatever you’re creating. Want more info on Season of Color and their color analysis offerings? Connect with them below: https://www.instagram.com/season.of.colors/ --------------------------------- ➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com
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| How to Grow Your Group on Social Media (Without Feeling Salesy or Spammy) (37) | 31 Mar 2025 | 00:19:59 | |
In this episode of Savvy Marketing for Small Business, we’re diving into smart, non-spammy ways to grow your Facebook group with intention and ease. I’m sharing six proven strategies—from hosting fun local giveaways and creating a magnetic profile video to using Facebook search like a pro, networking in other groups, optimizing your lead magnet thank-you pages, and sending thoughtful, personal DMs. These simple moves help you attract the right people—aka future clients—into your group without chasing or begging. If you’re ready to build a thriving, engaged community, this episode is packed with actionable steps to help you do just that. Plus, don’t miss the scoop on my upcoming 3-Day Audience Growth Challenge to take your group to the next level! ----------------------------------------------------- ➡️ Join the 3-Day Audience Growth Challenge: This 3-Day Challenge will give you the roadmap to attract more of the right people, create content that connects, and turn casual followers into loyal buyers.😉 Click below to grab your seat: https://samanthasheppardconsulting.com/3-day-challenge ➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com
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| The Marketing Power Hour: How to Grow Your Audience in ONE Hour a Day (36) | 24 Mar 2025 | 00:12:03 | |
In this episode of Savvy Marketing for Small Business Owners, we talk all about The Marketing Power Hour. We dive into a simple yet powerful strategy for business owners who want to maximize their time on social media. Discover how to spend just one hour a day engaging with purpose, posting live content, following up with leads, and expanding your audience — all designed to help you generate more leads and increase sales. I’ll walk you through a step-by-step breakdown of exactly what to do in each phase of your Power Hour, giving you a clear roadmap to stay focused, consistent, and effective. Plus, I share an exciting opportunity to join my 3-Day Challenge, where I’ll teach you how to create a nonstop lead generation machine for your business. Tune in now and take control of your marketing with intention and impact! ----------------------- ➡️ Join the 3-Day Challenge: How to Grow and Build your Audience - it’s all about creating growth on repeat so you can hit your lead generation and sales goals! It’s time to make lead generation & marketing easier 😉 Click below to grab your seat: https://samanthasheppardconsulting.com/3-day-challenge ➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com | |||
| Boost Your Brand with a Book: Tips from a Publishing Pro (35) | 17 Mar 2025 | 00:18:46 | |
In this episode of Savvy Marketing for Small Business, I sit down with the incredible Keren from Quantum Shift Media to talk about the powerful impact writing a book can have on your business. We dive into how becoming an author can elevate your credibility, position you as an expert in your industry, and open doors to new opportunities. Keren also shares valuable insights on the importance of relaunching your book—why it matters, how to do it effectively, and the benefits it can bring to your business growth. Plus, Keren is hosting an upcoming 90-Day Webinar designed to guide you through the process of writing, publishing, and successfully marketing your book. Don't miss this opportunity to learn from a publishing pro and take your business to the next level! 90-Day Webinar Registration Page https://quantumshiftmedia.com/ ------------------------------------------------------------- Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com | |||
| The Power of Retargeting: Bringing Back Visitors Who Didn’t Buy (34) | 10 Mar 2025 | 00:13:40 | |
In this episode of Savvy Marketing for Small Business, we dive into the power of retargeting—your secret weapon for bringing back visitors who didn’t buy. Learn why 97% of your website traffic leaves without making a purchase and how simple retargeting strategies on platforms like Facebook, Instagram, and Google can turn lost visitors into loyal customers. I break down three easy ways to get started and share actionable steps to keep your brand top of mind. Plus, don’t miss the challenge to implement your first retargeting strategy and an exclusive invitation to book a free 30-minute strategy session at samanthasheppardconsulting.com. ------------------
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| How to Run a Successful Marketing Campaign from Start to Finish (33) | 24 Feb 2025 | 00:16:33 | |
In this episode of Savvy Marketing for Small Business, we break down How to Run a Successful Marketing Campaign from Start to Finish in easy-to-follow steps. From setting clear goals and knowing your audience to crafting a compelling message and tracking your results – you’ll learn the essential building blocks to create a campaign that works. Plus, I share pro tips on how to stay organized, engage your audience, and follow up effectively. For even more hands-on support and guidance, check out the "Work With Me" tab at samanthasheppardconsulting.com and let’s make your next marketing campaign a winner! ---------------------------------- Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com | |||
| Profit Marketing Method Series: Why Random Marketing Isn’t a Strategy (48) | 30 Jun 2025 | 00:15:30 | |
In Episode 1 of the podcast series The Profit Marketing Method, titled “Why Random Marketing Isn’t a Strategy,” host Samantha Sheppard dives into the chaos of unplanned marketing and why it’s leaving business owners burned out and stuck. She calls out the “spaghetti strategy”—throwing content out and hoping something sticks—and explains how this leads to inconsistent results and wasted energy. Instead, she introduces the Profit Marketing Method, a five-part system (Foundation, Attract, Nurture, Convert, Retain) designed to turn marketing into a streamlined, strategic, and profitable process. The episode focuses on the power of having a plan and lays the groundwork for building a marketing system that gets results. Listeners are invited to ditch the guesswork and join the Audience Growth Challenge to finally market with purpose—not pressure. ---------------------------------------------- ➡️ Save your seat inside the Audience Growth Challenge HERE! ➡️ DMA's - Daily Marketing Activities Checklist: Click HERE ➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com ➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE | |||
| The Power in Making Decision - And What Happens If You Wait (47) | 23 Jun 2025 | 00:18:03 | |
In this episode of Savvy Marketing for Small Business, I’m joined by the incredible Sarah Stokes from The Juicy Good Life, and we’re diving deep into the power of decision-making. If you’ve ever felt stuck, overwhelmed, or unsure of your next move—this conversation is the permission slip you didn’t know you needed. We talk about what holds people back from making life-changing decisions, why clarity is often on the other side of action, and how to shift from indecision to empowerment. Whether you’re standing at a crossroads in business or life, this episode will give you the encouragement (and practical tools) to stop overthinking and start moving toward your juicy good life. -------------------------------------------- Connect with Sarah Stokes Here: https://www.thejuicygoodlife.com ➡️ Visit my website to check out courses and programs (Including the Magnetic Marketing Academy): https://samanthasheppardconsulting.com/ ➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com ➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE | |||
| Marketing Mistakes Happen -- Now What? (48) | 17 Jun 2025 | 00:16:56 | |
In this episode of Savvy Marketing for Small Business, Samantha gets real about something every entrepreneur faces—marketing mistakes. From messy launches and “meh” messaging to ghosting your audience after a big push, she breaks down the top five blunders small business owners make and how to recover from them without spiraling. You’ll learn why marketing missteps are actually goldmines for growth, how to pivot like a pro, and the exact three-step recovery plan to bounce back stronger. Whether your last post flopped or your brand looks like a Pinterest board exploded, this episode will leave you feeling empowered, encouraged, and ready to try again. Grab your favorite drink and tune in—because progress > perfection every single time. -------------------------------------------------------------------------------------------------------------- 🎧 Mentioned: [Magnetic Marketing Academy – your roadmap to simplify and master your marketing] 🎧 Mentioned: [FREE 14-Day Content Calendar - let me help you write the next 2 weeks of content with confidence] Have a question? Send me an email to samantha@samanthasheppardconsulting.com | |||
| Building a Brand that Shines: Simple Steps to Position Your Message and Attract Clients on Repeat (46) | 08 Jun 2025 | 00:18:54 | |
In this episode of Savvy Marketing for Small Business, Samantha Sheppard dives into the essentials of building a strong brand identity and positioning it effectively in the market. She shares simple, actionable strategies for defining your brand personality, creating a consistent visual identity, and carving out your unique space in the minds of your ideal clients. With practical tips and relatable stories, Samantha helps busy women in business understand that branding is more than just a logo—it’s the foundation of every marketing effort. She wraps up with a powerful invitation to join the Magnetic Marketing Academy for step-by-step support in building a brand that stands out and attracts the right clients. As mentioned in this episode: Magnetic Marketing Academy - Where Women in Business Turn Branding into Brilliance. Grab your seat TODAY! https://samanthasheppardconsulting.com/master-your-messaging -------------------------------------------------------------------------------- ➡️ Visit my website to check out courses and programs (Including the Magnetic Marketing Academy): https://samanthasheppardconsulting.com/ ➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com ➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE | |||
| Freebies That Actually Work — Why Lead Magnets Matter and How to Use Them (45) | 02 Jun 2025 | 00:10:34 | |
In this episode of the Savvy Marketing for Small Business podcast, we’re breaking down why freebies—like e-books, checklists, and templates—are a total game-changer for your marketing strategy. I’m sharing how these lead magnets help you move your audience off rented social media land and onto your own email list, where you can build trust and turn followers into paying clients. Plus, I’m dropping ideas for quick, high-impact freebies that will have your audience saying, “Take my email already!” Tune in to learn how to bridge the gap between social media followers and real sales. -------------------------------------------------------------------------------- ➡️ Visit my website to check out courses and programs (Including the Magnetic Marketing Academy): https://samanthasheppardconsulting.com/ ➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com ➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE | |||
| Ingredients for a Successful Business (44) | 26 May 2025 | 00:09:32 | |
In this episode of Savvy Marketing for Small Business, Samantha breaks down the four key ingredients every woman in business needs to build a successful, client-attracting brand: a clear vision, messaging that connects, a simple repeatable strategy, and a supportive community. If you're tired of working hard with little to show for it, this episode will help you cut through the confusion and start focusing on what actually moves the needle. Plus, she shares how the Magnetic Marketing Academy can help you turn your scattered efforts into a streamlined system that brings in consistent results—without the burnout. ---------------------------------------------------------------------------------- ➡️ Visit my website to check out courses and programs (Including the Magnetic Marketing Academy): https://samanthasheppardconsulting.com/ ➡️ Have questions or topics YOU want to learn about? Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com ➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE
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