Explore every episode of the podcast Salesforce Spotlight
| Title | Pub. Date | Duration | |
|---|---|---|---|
| How To Build An Impactful and Customer-Centric Marketing Strategy | 20 Nov 2024 | 00:12:10 | |
In this episode our Guest Speaker Pascale, Salesforce's Regional Sales Director for Marketing Cloud explores how data-driven insights, personalized engagement, cross-channel orchestration, and scalable solutions are reshaping modern marketing. She shares strategies for decision-makers aiming to optimize their marketing efforts to build lasting, impactful, and customer-centered strategies. From actionable insights to innovative ideas, learn how to stay ahead in an ever-evolving landscape! Listen for: [04:09 - 05:54] The Power of Personalization in the Digital Age [06:03 - 07:51] Redefining Customer Profiles with Salesforce | |||
| Maximizing Productivity Across Every Line of Business with Slack | 18 Dec 2024 | 00:13:24 | |
Discover how businesses are using Slack to streamline communication and collaboration. Whether you're in sales, marketing, or customer service, Slack offers tools to improve productivity across all departments. This episode will highlight best practices for integrating Slack into your daily workflows to achieve seamless efficiency. Listen For: [01:11 - 02:08] Slack as the Digital Headquarters [04:11 - 05:12] Transparency and Trust with Slack Connect [06:44 - 09:45] The Role of AI in Enhancing Productivity | |||
| Unlocking AI's Potential in Pharma: Innovations and Impact | 05 Dec 2024 | 00:17:34 | |
In this episode we will guide listeners through the transformative power of AI in the pharmaceutical industry and beyond. From drug discovery to patient engagement, learn how AI is driving innovations that can increase productivity and enhance the industry's operational efficiency. Listen For: [06:57 - 09:26] Transforming Banking with AI: A Shift in Decision-Making [12:12 - 13:57] Navigating AI in the Tightly Regulated Pharmaceutical Industry | |||
| Holcim’s Digital Transformation Journey: Leveraging Salesforce and AI for Sales Excellence | 05 Feb 2025 | 00:21:11 | |
Global construction leader Holcim reveals its digital transformation journey, focusing on how Salesforce and AI have revolutionized their sales strategies. Gain insights into how Holcim uses these tools to optimize sales processes, increase efficiency, and deliver better results. Listen For: [03:30 - 05:09] Navigating the Complexities of AI Adoption in Business [06:57 - 09:26] Revolutionizing Banking with AI: A Shift in Decision-Making | |||
| How to Start with AI as a Company | 22 Jan 2025 | 00:25:18 | |
AI is changing the way companies approach sales and service. In this episode, we’ll explore practical steps for businesses looking to incorporate AI into their operations. Learn how to harness AI to enhance customer service, automate processes, and drive sales growth. Listen For : [01:27 - 04:22] The Spark of AI: From Predictions to Real-World Impact [04:22 - 06:04] The Continuous Innovation of AI: Beyond the Hype Cycle [23:26 - 24:38] Empowering Innovation: Involving Employees in Technological Transformation | |||
| On’s Journey in Customer Experience Excellence | 08 Jan 2025 | 00:23:33 | |
On, a trailblazer in sportswear innovation, shares its journey from a small business to a globally recognized brand. Discover how Salesforce has played a crucial role in supporting their remarkable growth and why this partnership is so vital. Learn how On utilizes Salesforce to provide personalized, seamless experiences at every customer interaction, setting new benchmarks for customer satisfaction and loyalty. Listen for: [05:00 - 08:20] Fostering Growth Through Communication and Trust at On [08:56 - 12:20] Innovating Customer Experience with AI and Trust [17:50 - 19:51] Navigating Innovation with Responsibility: Insights from On's Explorer Spirit | |||