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TitlePub. DateDuration
The reason you're not consistent09 Jan 202500:24:28

“You don't need more intensity; you need more consistency.”

If this statement from Shane Parrish isn’t essential to you now, it will be.

Timestamps:

00:00:00 - Introduction 00:00:35 - Discussion on Intensity 00:01:50 - Intensity in Business 00:03:35 - Intensity vs Consistency 00:05:15 - Dealing with Peaks and Valleys 00:05:47 - The Emotional Rollercoaster of Deals 00:11:05 - Finding Joy in Work 00:11:55 - Content Creation 00:13:23 - Sean's Writing Process 00:15:42 - Connecting with Audience through Content 00:16:36 - Different Approaches to Content Creation 00:18:02 - Strategies for Engaging Audience 00:18:59 - Exploring New Content Formats 00:19:47 - Content Creation and Business Promotion 00:21:06 - Building Connections through Content 00:22:32 - The Future of Content in Commercial Real Estate 00:24:10 - Closing Remarks

For full show notes, check out the Sales Life Letter:

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Two guys met on LinkedIn and started this podcast [pilot]08 Jan 202500:25:14

Our goal is simple: to improve the sales life through friendship.

This is our first conversation on that journey, and we’re excited to have you join us.

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The one thing you MUST do with your social media in 202517 Jan 202500:23:38

We love talking about how a social presence can boost your impact, but it can also grow you as a person. It depends on how you approach it.

Also, Sean talks about how he cried at the office. Hey, sales is hard.

For full show notes, check out the Sales Life Letter of Intent:

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Justin’s YouTube video on running out of money.

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Timestamps:

00:00:00 - Introduction and Welcome 00:00:24 - Discussion on Podcasting and AI 00:00:56 - Preparation for a Big Pitch 00:01:44 - The Role of Digital Marketing in Real Estate 00:04:54 - The Impact of Social Media on Business 00:06:58 - The Benefits of Social Media and Public Speaking 00:10:46 - The Importance of Authenticity in Social Media 00:11:33 - The Power of Attention in Business 00:12:31 - A Story of Persistence in Sales 00:16:47 - Learning from Mentors and Building a Base 00:17:36 - The Struggles of Starting in Commercial Real Estate 00:18:09 - A Personal Journey in Commercial Real Estate 00:20:02 - The Reality of Working in Commercial Real Estate 00:21:38 - The Power of Choice in Brokerage 00:22:07 - Goals and Aspirations in the Industry 00:23:19 - Closing Remarks and Future Episodes

Half of you should toss your sales plan, the other half need to make one20 Jan 202500:09:55

The hidden benefits of loosening your grip on life... and sales.

For full show notes, check out the Sales Life Letter of Intent:

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Timestamps:
00:00:00 - Introduction and Embracing Authenticity
00:00:50 - Transitioning from Planning to Feeling
00:01:53 - Letting Go of Control
00:02:34 - Physical Manifestation of Control
00:03:08 - Relaxation and Spirituality
00:03:19 - Understanding Personal Growth
00:05:17 - The Importance of Planning
00:05:17 - Lessons from Past Experiences
00:07:34 - The Journey of Loosening Grip
00:07:35 - Balancing Creativity and Professionalism
00:08:31 - Infusing Life with Passion and Faith
00:09:08 - The Real Life Beyond Profession

Justin had a breakthrough... and it could change your life07 Feb 202500:32:20

Sales is all about staying laser-focused on outcomes, but that mindset can sometimes make you miss the joy of the process.

Take a step back and ask yourself (and your team) the tough questions about what it’s really like to work with you.

It's an episode all about the power of now.

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Timestamps:
00:00:00 - Introduction
00:00:16 - Why Start a Podcast
00:00:45 - The Podcasting Experience
00:02:22 - The Ideal Listener
00:02:44 - Guests on the Show
00:03:00 - Work Attire Discussion
00:03:55 - Starting the Conversation
00:04:12 - Work Motivation
00:04:45 - Breakthrough Moment
00:10:29 - Living in the Present
00:11:47 - The Impact of Outcome Focus
00:13:47 - Asking for Feedback
00:17:09 - Questioning Professional Advice
00:18:50 - The Struggle with Hustle Culture
00:19:16 - Balancing Human and Spiritual Aspects
00:20:40 - Staying Grounded in the Present
00:20:55 - The Physical Manifestation of Stress
00:22:55 - Reflecting on Life and Success
00:26:27 - The Importance of Enjoying the Process
00:27:29 - Shifting Outcomes
00:28:13 - The Ultra-Competitive Business
00:30:06 - What Clients Really Care About

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What to do when your life falls apart31 Jan 202500:11:19

Instead of doomscrolling… create.

Instead of feeling bad about your circumstances… grow.

That's the plan anyway.

Timestamps:

00:00:00 - Embracing the Creator Role 
00:01:10 - The Excitement of New Ideas
00:01:16 - Challenging Conventional Wisdom
00:02:02 - The Value of Negative Experiences
00:03:38 - The Journey of Inner Growth
00:04:22 - Personal Growth Through Adversity
00:05:08 - The Power of Perspective
00:05:55 - Surviving and Growing from Cancer
00:08:21 - The Paradox of Desire and Suffering
00:08:29 - The Struggle for Inner Growth
00:09:40 - The Importance of Self-Awareness
00:10:26 - Bringing Personal Growth into the Sales World

For full show notes, check out the Sales Life Letter:

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Confronting your worst cold calling fears24 Jan 202500:23:15

Gamify your cold calls, and more!

Plus, the episode where Sean was bleeped a few times…

Catch up on stuff:

Justin’s recent YouTube Video about this podcast (the stats will surprise you)

How to play Cold Call Golf

Cold Call Golf Score Card -- download your copy today! 

Sign up for the Letter of Intent, our weekly email newsletter

Timestamps:
00:00:00 - Introduction 
00:00:58 - Discussion on Life and Career Momentum
00:01:18 - Struggles and Challenges
00:02:18 - Discussion on Home Renovation and Life Changes
00:03:45 - Discussion on Podcasting and Adding Value
00:05:19 - Discussion on Podcast Cover Art
00:09:05 - Discussion on Cold Calling
00:15:40 - Discussion on Overcoming Resistance
00:16:18 - Facing the Fear of Cold Calling
00:16:43 - Importance of Consistency in Cold Calling
00:17:48 - Different Approaches to Business Development
00:18:45 - The Fear of Uncertainty in Prospecting
00:18:55 - The Role of Email in Business Development
00:20:00 - The Unpredictability of Deals
00:20:39 - The Power of Networking and Referrals
00:20:56 - The Impact of Being Available and Responsive
00:21:37 - The Randomness of Opportunities
00:23:10 - The Excitement of Unpredictability in Business

 

THIS is how you land a job as a CRE broker… guaranteed14 Feb 202500:34:23

We're discussing the intricacies of getting hired in the commercial real estate industry. If you ever wanted to pick Sean's brain... it's your lucky day. 

Cold hold reality, cold calls, energy transfer... and more.

Subscribe to the Sales Life Letter for show notes and bonus content delivered to your email.

Timestamps:

00:00:00 - Introduction
00:00:13 - Getting Hired in Commercial Real Estate
00:00:52 - Understanding the Reality of the Business
00:01:47 - The Guaranteed Way of Getting Hired
00:02:23 - Challenges of Getting Hired
00:03:20 - Misconceptions about the Industry
00:04:34 - Reality of Unlimited Income Potential
00:10:53 - The Value Exchange in Hiring
00:12:13 - Making Yourself Indispensable
00:13:17 - Bringing Energy to the Job
00:15:06 - Benefiting from Newer Agents
00:16:15 - Overcoming the Intimidation of Veterans
00:16:28 - The Importance of Finding Deals
00:17:45 - Understanding the Business as a Whole
00:18:58 - Expanding Your Knowledge and Understanding
00:19:28 - Experiences that Shape Your Career
00:20:07 - The Role of Persistence in Getting Hired
00:20:57 - Strategies to Get Hired
00:27:16 - The Impact of Office Culture on Career
00:29:49 - The Importance of Research and Preparation
00:32:00 - The Value of Knowledge and Preparation
00:33:30 - Final Thoughts on Getting Hired

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The secret for unlocking growth in full commission sales (almost no one does this!)28 Feb 202500:32:33

Sales can be a pressure cooker, but personal freedom at work is possible — you just need one key thing.

Subscribe to the Sales Life Letter for show notes and bonus content delivered to your email.

TIMESTAMPS:
00:00:00 - Introduction and Welcome
00:00:32 - Discussion on AI and Energy
00:01:12 - The Power of Mirroring
00:01:35 - Discussing Future Dreams
00:02:29 - Marriage and Personal Life
00:03:48 - Work-Life Balance
00:04:39 - Sales Life Self-Assessment
00:07:00 - Discussion on Giving
00:09:29 - Personal Experiences with Giving
00:11:29 - The Impact of Giving
00:11:40 - The Importance of Giving in Business
00:13:50 - The Freedom in Giving
00:15:43 - The First Cold Calls
00:16:24 - First Success in Real Estate
00:17:03 - The Importance of Trying
00:17:28 - The Reality of Cold Calling
00:18:02 - The Long Cycle of Deals
00:23:48 - The Struggle with Perfectionism
00:25:00 - The Journey of Personal Growth
00:30:23 - The Art of Conversation and Future of the Podcast

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AI is about to be better than you at everything…except this21 Feb 202500:27:49

Even with AI advancements, the human element will remain crucial in client interactions. Get creative and stay relevant. Plus, are you coachable? Justin... well, he might be.

Subscribe to the Sales Life Letter for show notes and bonus content delivered to your email.

Timestamps:
00:00:00 - Introduction
00:00:28 - Mics!
00:01:54 - Podcast Artwork Dilemma (we decided)
00:03:03 - Creative Marketing Discussion
00:06:38 - Imposter Syndrome and Writer's Block
00:09:27 - Interactive Content and Personal Branding
00:12:03 - AI Impact on Personal Branding
00:15:59 - AI and Its Impact on Future Jobs
00:19:02 - AI and Personal Authenticity
00:20:22 - Introduction to Coaching
00:22:51 - The Coaching Process
00:23:29 - Investment in Coaching
00:24:42 - The Value of Coaching
00:26:14 - Documenting the Coaching Journey
00:27:27 - Wrap Up

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If you have kids and a career, please listen and think deeply about this…07 Mar 202500:28:29

The truth is, many of us are caught in the cycle of wanting to excel in our careers while also cherishing the time we have with our young families.

They both peak at the same time… time to prioritize.

Justin's LOI on the anatomy of a viral LinkedIn post: https://saleslife.beehiiv.com/p/anatomy-of-a-viral-linkedin-post-what-worked-why

Timestamps:
00:00:00 - Introduction
00:00:16 - The Live Podcast Experience
00:00:43 - The Midlife Crisis Discussion
00:01:25 - The Importance of Honesty
00:03:12 - The Anatomy of a Viral LinkedIn Post (https://saleslife.beehiiv.com/p/anatomy-of-a-viral-linkedin-post-what-worked-why)
00:05:00 - Balancing Professional and Personal Posts
00:10:10 - The Importance of Making Memories
00:12:51 - Creating Rich Life Experiences
00:16:16 - Reflecting on Career and Family Balance
00:17:23 - The Struggle of Wanting it All
00:17:55 - The Concept of Surrender
00:19:06 - The Efficiency of Podcasting
00:20:11 - Setting Goals for 2025
00:21:08 - The Importance of Coaching
00:23:24 - Breaking Life Down into Categories
00:26:10 - Creating Meaningful Memories with Children
00:28:22 - Closing Thoughts on Life Priorities

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How to survive your first 5 years in commercial real estate [part II]11 Apr 202500:39:03

Did you know? Sales Life is on YouTube in video format: Subscribe here.

The journey to becoming a market authority takes time, and it's essential to maintain a long-term perspective. By the end of this episode, the hope is that you'll feel empowered to take charge of your sales career.

Fav sound bites/takeaways:

  • "You have to track your ratios."
  • "The earlier you start, the better."
  • "You can specialize in client types."
  • "Be a generalist at first."
  • "Be the easy button."
  • "You have to have a 20 year mindset."
  • "Don't cut yourself off at the knees."

Timestamps:

00:00:00 - Introduction & Banter 00:01:39 - Surviving the First Five Years of CRE 00:01:53 - Rapid Fire Questions 00:05:22 - Importance of Tracking and List Building 00:12:20 - Reflections on Early Career Mistakes 00:15:52 - Documenting Your Journey 00:17:00 - Social Media Presence & Engagement 00:18:34 - Reflections on Specialization in Real Estate 00:21:34 - The Value of Being a Generalist 00:24:08 - Gaining Confidence and Competency 00:27:42 - Managing Expectations 00:29:11 - The Value Exchange 00:31:58 - Avoiding Greed in Deal Splits 00:33:43 - Building a Personal Brand in the Office 00:36:19 - Long-Term Vision in Real Estate 00:38:14 - Closing Remarks & working Cats

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How to survive your first 5 years in commercial real estate [part I]04 Apr 202500:37:16

In this episode of Sales Life, we break down how to survive — and thrive — during your first five years in commercial real estate. The discussion covers everything from managing expectations and finding mentors to mastering market knowledge and relationship-building, all aimed at helping you build a long-term career. 

Staying power.

Timestamps:
00:00:00 - Introduction 00:01:01 - The Working Cats Story 00:02:23 - The Topic Introduction: Surviving First Five Years in Commercial Real Estate 00:02:35 - Discussion on the Challenges in the First Five Years 00:03:53 - The Hurdle in the First Five Years 00:08:30 - The Two Types of Salespeople 00:10:36 - The Importance of Experience and Skillset 00:13:30 - The Role of Education in Surviving the First Five Years 00:15:52 - The Value of Training and Education in Commercial Real Estate 00:16:54 - The Role of Learning Style and Proximity in Commercial Real Estate 00:17:40 - The Importance of Being Educated in Commercial Real Estate 00:17:55 - The Role of Reading and Understanding the Bigger Picture in Commercial Real Estate 00:18:44 - The Importance of Proximity to Transactions in Commercial Real Estate 00:19:22 - Surviving the First Five Years in Commercial Real Estate: Aligning with a Mentor 00:21:59 - The Value Exchange in Commercial Real Estate 00:22:04 - The Role of Gratitude in Commercial Real Estate 00:27:30 - The Value of Boldness and Curiosity in Commercial Real Estate 00:29:00 - The Opportunities in Real Estate Entrepreneurship 00:32:09 - The Impact of Acronyms and Phrases in Commercial Real Estate 00:33:07 - The Expectations and Workload in the Initial Stages 00:33:23 - The Importance of Setting Expectations and Building a Database 00:34:46 - The Story of Tucker: A Dedicated New Hire 00:36:31 - The Conclusion and Teaser for the Next Episode

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Find & cultivate boldness28 Mar 202500:32:39

Diving into the messy world of sales, this episode is all about choosing boldness when everything feels out of control. If you're feeling stuck or overwhelmed, this is your reminder to move forward anyway… with boldness.

Timestamps: 00:00:00 - Introduction 00:00:31 - Technical Difficulties 00:03:04 - The Home Remodeling Nightmare 00:03:39 - Dealing with Frustration 00:08:43 - The Life Squeeze 00:08:46 - Hiring a Personal Assistant 00:10:41 - The Value of Trust 00:12:54 - The Importance of Boldness 00:16:07 - Rediscovering Boldness 00:17:51 - The Flywheel Concept in Sales 00:19:09 - Emotional Connection vs Efficiency in Sales 00:19:43 - Building a Sales Machine 00:20:27 - Changing Definition of Boldness in Sales 00:20:57 - The Journey of Building a Business 00:25:59 - The Importance of Meeting Face-to-Face in Sales 00:28:41 - Tracking Your Sales Progress 00:30:17 - Final Thoughts on Boldness and Pessimism

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What most people miss about personal branding21 Mar 202500:28:03

Sean does NOT care about the car he drives. That's an essential element of his brand.

Learn about other integral elements of a Broker's personal brand in this episode of Sales Life.

Timestamps:

00:00:00 - Sean doesn’t care about his car (steal it!) 00:00:54 - Transition to Branding 00:01:09 - Personal Branding and Perception 00:02:41 - Authenticity and Mistakes 00:03:13 - Authenticity and Depth 00:04:56 - The Role of Emotion in Branding 00:05:34 - Avoiding Inauthenticity 00:06:29 - The Importance of Authenticity and Connection 00:09:58 - The Love for the Job 00:11:36 - The Impact of Social Media on Branding 00:13:06 - Consistency and Authenticity 00:14:12 - Branding as a Form of Outbound Sales Efforts 00:15:04 - Best Practices and Takeaways 00:16:37 - Raising the Bar and Networking 00:17:13 - Identifying Good Marketing and Branding Ideas 00:17:37 - The Power of Inspiration and Risk 00:19:24 - The Detriment of Playing Safe 00:20:47 - The Importance of Positivity and Storytelling 00:22:43 - Doing What Works for You 00:24:33 - Bringing People into the Conversation 00:26:07 - The Power of Service and Storytelling in Deals 00:27:29 - Summary and Final Thoughts

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Pain, pressure, & stress14 Mar 202500:27:29

All the good stuff... 

Timestamps: 
00:00:00 - Introduction and Greetings
00:00:28 - Memories and Family Trips
00:01:51 - Writing a Book for Kids
00:02:34 - The Allure and Trap of Wealth and Career
00:03:08 - Fear of Leaving Family Early
00:07:57 - The Power of Words
00:10:32 - Planning Adventures with Kids
00:12:29 - Improving Business Processes
00:13:28 - Subconscious Longing for Pain in Deals
00:15:11 - Self-awareness and Motivation
00:17:36 - The Dilemma of Scaling Business
00:20:58 - Pressure and Stress: Understanding the Difference
00:24:15 - The Journey and the Art of Doing
00:26:14 - The Pure Intentions and Podcasting

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Reverse engineering the life you want02 May 202500:34:21

Is it possible to reverse engineer your sales life? The fellas discuss...

Timestamps: 00:00:00 - Introduction and Catch-up 00:00:36 - Discussing Goals and Desires 00:01:59 - The availability effect 00:02:51 - Reverse Engineering Life 00:07:41 - Chasing Passive Income 00:10:41 - The Trap of Society 00:12:23 - Applying Your Gifts 00:16:12 - Finding Pleasure in Work 00:17:43 - The Heart of Generosity 00:18:03 - Sponsored by Sales Life Course 00:18:43 - Chasing the Wrong Things 00:20:35 - The Trap of Social Media 00:22:03 - Reverse Engineering Your Life 00:23:12 - Active Listening and Sales 00:24:44 - Reverse Engineering Your Sales Career 00:28:36 - The Two Halves of Life

Cheers to Season 1 of Sales Life!12 Jul 202500:20:15

Season 1 of this podcast was a blast -- thanks to you!

We appreciate everyone who contributed to turning this show into something bigger than we expected, listening from around the world! Crazy...

Also, apologies for the finale banter... we never made it past the intro (haha)

What's next? 

In the coming weeks, you'll hear previews and excerpts from our new course called Mastering LinkedIn. This is a project we're super excited about! 

Sign up here for more details. 

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Don’t Overbroker It: The Soft Skills That Actually Close Deals27 Jun 202500:29:46

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Commercial real estate slows down in the summer — but the best brokers don’t. In this episode, Justin and Sean drop part two of the intangibles series: the soft skills and subtle plays that separate top performers from deal-killers. From ego control to overbrokering to gift cards... and more... check it out! 

Timestamps:
(00:00) Summer Sales Strategies
(06:56) Intangible Skills in Sales
(13:59) Self-Awareness and Ego Management
(20:04) Building Relationships in Real Estate
(26:12) Long-Term Mindset in Sales

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Ask Us Anything: LinkedIn Strategy, Content Ideas, and the Creator Mindset20 Jun 202500:11:12

LINKEDIN CREATORS... ASK US ANYTHING!

We get asked about LinkedIn all the time.
How to start posting...
How to build trust...
How to turn content into real opportunity...
How to be authentic...

We are currently building a tool that condenses 10+ years of LinkedIn experience, 1,000's of posts, and 1,000's of hours into 5 discussions.

The course concludes with a Q&A. That's where you come in.

What do you want to know?

Comment on the YouTube video with any question, and we'll do our best to answer it...

or, shoot an email to Justin.Ryder@SVN.com 

Timestamps:
00:00:00 - Introduction 00:00:38 - The Premise 00:00:46 - The Importance of LinkedIn 00:01:28 - The Journey on LinkedIn 00:02:14 - Overcoming Mental Hurdles 00:02:54 - Value of LinkedIn 00:03:36 - The Question of Worth 00:04:22 - Announcing the Course 00:07:02 - Why Create the Course 00:08:29 - The Purpose of the Mini Episode 00:08:47 - Asking for Audience Participation 00:11:03 - Conclusion

The #1 reason brokers lose deals… (HINT: it’s not the price)30 May 202500:28:46

SUBSCRIBE to the Sales Life Letter of Intent (our somewhat weekly newsletter on intentional sales life:

This episode is all about the intangibles of dealmaking (Part I)… the soft skills that actually get the job done.

We discuss the importance of setting expectations with clients, creating win-win scenarios, and building relationships with other brokers. Ego is a no-go when it comes to dealmaking. 

Timestamps:

00:00:00 - Introduction 00:00:11 - Personal Stories and Banter 00:10:24 - Importance of Setting Expectations 00:13:17 - Managing Timing Expectations 00:14:00 - Crafting Expectations 00:15:23 - Win-Win Scenarios 00:15:33 - Negotiating Win-Win Scenarios 00:16:37 - Understanding Market Value 00:18:12 - Collaboration and Networking 00:19:19 - Maintaining Good Relationships with Brokers 00:20:09 - The Importance of Your Network 00:21:46 - Always Doing What Your Client Asks 00:24:37 - Owning Decisions from a Distance 00:26:00 - Removing Ego from the Deal 00:26:06 - Cost of Pride in Deals 00:27:28 - The Service Business

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Feast mode: Unlocking flow in sales and life16 May 202500:24:04

Catching up and discussing all things sales (& life)

Justin's NYC Gala Vlog: https://youtu.be/vFvk1vYhnx4?si=tLd1Gv6U1jpCTQnM

Timestamps:
00:00:00 - Introduction 00:01:28 - Catching Up 00:03:06 - Sales Life Updates 00:03:24 - Complaints and Challenges 00:10:53 - Opportunities and Abundance 00:12:37 - Seizing Opportunities 00:14:11 - Gratitude and Blessings 00:15:54 - Travel Plans and Friendships 00:16:40 - The Power of Giving 00:20:16 - Building Confidence 00:21:30 - Increasing Capacity 00:22:22 - Personal Growth 00:22:46 - Seasons of Life

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