Sales & Marketing Playbook: Unleashed – Details, episodes & analysis

Podcast details

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Sales & Marketing Playbook: Unleashed

Evan Polin & Craig Andrews

Business

Frequency: 1 episode/12d. Total Eps: 40

"Sales and Marketing Playbook: Unleashed" is a dynamic and informative podcast that provides listeners with the essential strategies, tactics, and insights to excel in the world of sales and marketing.

Hosted by industry experts and thought leaders, this podcast delves deep into the latest trends, best practices, and innovative approaches that drive success in the competitive business landscape.

Whether you're a seasoned professional or just starting out, "Sales and Marketing Playbook: Unleashed" offers a treasure trove of actionable advice, real-world examples, and inspiring interviews to help you unlock your full potential and achieve outstanding results in sales and marketing. Join us on this journey of discovery, growth, and transformation as we unleash the power of effective sales and marketing techniques.

Recent rankings

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Apple Podcasts

🇨🇦 Canada - Marketing
20/05/2025
#89

Spotify

No recent rankings available

Shared links between episodes and podcasts

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https://www.beholdermarketing.com/
34 shares
https://www.polinpg.com/
34 shares
https://smalllawbigprofit.com/
3 shares

https://www.buzzsprout.com/twilio/text_messages/2309825/open_sms
40 shares

RSS feed quality and score

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RSS feed quality

To improve

Score global : 53%

Publication history

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Latest published episodes

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Measuring Marketing Impact: Beyond Vanity Metrics

Monday, May 19, 2025 • Duration 27:20

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What happens when a C-suite executive asks the marketing team about bottom-line impact and is met with blank stares? For Mike Strata, that uncomfortable moment became the catalyst for creating Galileo, a revolutionary marketing analytics platform that's exposing the massive blind spots in how businesses measure marketing effectiveness.

You're about to discover why the metrics you've trusted for years might be leading you astray. Mike reveals how one company was unknowingly losing 40 cents on every dollar spent on their seemingly "best-performing" marketing channel while a neglected channel was quietly generating 4.5x returns. This isn't an isolated case – Mike consistently finds companies can achieve at least 30% improvement with no additional spending simply by correcting these hidden inefficiencies.

The conversation challenges fundamental assumptions about marketing accountability. For decades, marketers have hidden behind vanity metrics like impressions and click-through rates without connecting these activities to actual revenue generation. Galileo changes this by tracking every touchpoint along the customer journey and revealing which combinations of tactics actually drive sales, not just traffic.

This episode isn't just for marketers – it's essential listening for business leaders who want to transform marketing from a cost center to a strategic driver of profitable growth. You'll learn why the traditional silos between sales and marketing are crumbling as both disciplines become increasingly data-driven and accountable for measurable results. As Mike notes, "The marketers of tomorrow are going to be data-first, open-minded learners who constantly challenge the status quo."

Ready to uncover the blind spots in your marketing strategy? Listen now to discover how data-driven accountability could revolutionize your approach to growth. Then share your thoughts with us on social media – we'd love to hear how you're measuring marketing impact in your organization!

Sales & Marketing Playbook: Unleashed – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Sales & Marketing Playbook: Unleashed – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other7

Buzzsprout1

LinkedIn2

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other7

Buzzsprout1

LinkedIn2