Run a Profitable Gym - Details, episodes & analysis

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Run a Profitable Gym

John Franklin

Business

Health & Fitness

Business

Frequency: 1 episode/3d. Total Eps: 1203

We've already helped 3,000 gym owners become more profitable, and we're the #1 gym mentorship program in the world.

This channel (presented by Two-Brain Business) is packed with business tools for gym owners and CrossFit affiliates. We provide actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms.

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https://twobrainbusiness.com/book-a-call/
322 shares
https://twobrainbusiness.com/free-tools/
129 shares
https://twobrainbusiness.com/free-call-form/
85 shares

http://gymownersunited.com/
304 shares
http://www.gymownersunited.com/
116 shares
http://gymownersunited.com
15 shares

https://www.facebook.com/groups/gymownersonly
126 shares
https://www.facebook.com/groups/gymownersonly/
54 shares
https://www.facebook.com/groups/twobrainkids/
5 shares

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Score global : 38%

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How to Double Your HYROX Revenue in 2027

Season 4 · Episode 89

Thursday, November 12, 2026 • Duration 46:13

Get your free copy of the State of the Industry report.

Seven of the top 10 highest-revenue gyms using Wodify are HYROX affiliates. What are they doing differently?

In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin talks with Brendan Rice, CEO of Wodify, about what the data shows on HYROX affiliation.

Brendan shares what he sees in the gyms that are getting the most out of it, from how they schedule classes and run sims to how they follow up with HYROX leads and plan for after the race.

They also cover how to name your classes, whether HYROX is a fad, how it compares to ATHX and XENOM, and how to tell if your own affiliation is paying off.

Brendan also shares his view on where CrossFit is headed.

Tune in to learn what the highest-grossing HYROX gyms do differently and how to apply it in your own gym.

Special thanks to Wodify for contributing data to the State of the Industry Report.

Links

2026 State of the Industry

Wodify

Gym Owners United

Book a Call

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2026 State of the Industry Release Show: Livestream with Sevan & Matt Souza

Season 4 · Episode 88

Tuesday, November 10, 2026 • Duration 01:47:24

Get your free copy of the 2026 State of the Industry Report.

A quarter of gym owners say they want to quit.

The data shows what separates them from the owners who don’t: about $13,000 more in take-home pay and 13 fewer hours of work a week.

In this episode, Two-Brain Business CEO John Franklin joins Sevan Matossian and Matt Souza live on the CrossFit Network to dig into the seventh annual Two-Brain State of the Industry Report.

They cover what owners are taking home, why retention and leads are tied together, how HYROX is changing affiliate revenue and what separates gyms that are struggling from gyms that feel comfortable.

They also get into discounting, referrals, 30-minute personal training, how to plan for January and what affiliates think about the future of CrossFit.

Tune in to see where your gym stands against the industry and the small changes that can close the gap.

Links

2026 State of the Industry report

Chris Cooper on starting a gym from scratch

Jared Jordan interview

Golden Hour book

Tres Kennedy interview

Interview with HYROX's head of affiliates (North America)

Two-Brain Summit

Dan Purington interview

Book a call with Two-Brain

How This Gym Added $10K Monthly Revenue in Just 90 Days

Season 4 · Episode 87

Thursday, November 5, 2026 • Duration 46:34

For more help, book a free call with the Two-Brain team.

Four months ago, Jared Jordan was on a hotel balcony at the Two-Brain Summit, wondering if it was time to close his gym.

It was losing $8,000 a month, and he’d put more than $60,000 on credit cards that year.

In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin talks with Jared, who owns Righteous Wellness in Alabama.

Within 90 days of Summit, his gym’s monthly revenue went from under $15,000 to over $25,000.

Jared shares how he got here: opening his first gym in 2013, selling it off during COVID, starting over in Alabama and rejoining Two-Brain.

He explains the one piece of advice John gave him, what he changed in his schedule and offers, and where he’s taking the gym next.

Tune in to learn what it takes to turn a struggling gym around.

Links

Gym Owners United

Book a Call

0:00 - How this gym went from losing money to $25K a month

0:52 - Opening his first CrossFit gym in 2013

3:08 - Why Jared joined Two-Brain the first time

5:56 - Selling everything and leaving his gym during COVID

12:16 - Opening a new gym in small-town Alabama

15:34 - How a growing gym started losing money

18:06 - Rejoining Two-Brain and still struggling

24:56 - Going to Summit ready to pull the plug

27:01 - The one question that turned his gym around

34:40 - How he grew revenue the month after Summit39:33 - His plan for a $32K month and a future wellness center

5 Ways Gym Owners Should Be Using AI in 2027

Season 4 · Episode 86

Monday, November 2, 2026 • Duration 20:49

Grab our free tools to help you fix the most common problems gym owners face.

If you’re only using AI to write your gym’s social media captions, you’re barely scratching the surface.

In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin and founder Chris Cooper share five AI workflows they use to cut admin, automate manual work and get more out of the software they already pay for.

They cover how Chris turns one recording into a week of content, how the Claude browser extension can do tedious setup work for you and how gym management software is adding AI that answers questions about your own numbers.

They also walk through Chris’ Meta Advantage+ ad experiment, how John turns call transcripts into a searchable database and how to delegate to AI without handing over your judgment.

Tune in to learn how to put AI to work in your gym today.

Links

Free Tools for Gym Owners

Gym Owners United

Book a Call

0:00 - Why you're only scratching the surface with AI

0:59 - How to make a week of content with AI

3:54 - Using the Claude browser extension

5:45 - Using MCP servers with your gym software

8:19 - Testing Meta Advantage+ ads on a small budget

13:22 - Turning sales call transcripts into usable data

16:31 - Setting up Profit First with AI

19:18 - Why you should check AI's work
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.

How to Pay Your Coaches Well Without Going Broke

Season 4 · Episode 85

Thursday, October 29, 2026 • Duration 10:10

Is your gym ready to hire a full-time coach? Use our free calculator to find out.

Hiring is scary. You’re taking on real financial risk, and you can’t know in advance whether it will pay off.

In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin shows you how to figure out how much you can afford to spend on staff, how much to pay your next hire and how to tell whether that hire is working.

John walks through how to find the fair market value of your own work, what your gym’s real profit looks like once you account for it and how to calculate your salary cap.

He also explains how to give a new hire a 90-day trial so you know whether the investment is paying off.

Tune in to learn how to hire with a plan instead of a guess.

Links

Full-Time Coach Calculator

Gym Owners United

Book a Call

0:00 - Why staffing feels so risky

0:35 - Why burnout comes back to hiring

1:36 - What your own work is really worth

2:58 - Is your gym actually profitable?

3:28 - What to do if you’re not profitable yet

4:13 - How to calculate your salary cap

6:12 - How to raise your salary cap

7:54 - How to know if a hire is working

8:59 - How to hire with confidence

How This Gym Owner Pays His Coaches Six Figures

Season 4 · Episode 84

Monday, October 26, 2026 • Duration 41:06

Is your gym ready to hire a full-time coach? Use our free calculator to find out.

Matt Michaud grew his gym’s monthly revenue from about $12,000 to more than $80,000. He now has six full-time staff, with at least two coaches making six figures.

In this episode of “Run a Profitable Gym,” John Franklin talks with Two-Brain mentor Matt Michaud about how he broke through revenue plateaus at $20,000 and $30,000 a month.

Matt explains how he moved from part-time coaches to full-time careers, and how “intrapreneurialism” lets coaches earn more by building their own programs inside his gym.

Matt also shares the story that changed how he thinks about his work, and walks through his current project: a 20,000-square-foot commercial building that will house his gym and other tenants.

Tune in to learn how to create real careers for your coaches and grow your gym with them.

Links

Full-Time Coach Calculator

Gym Owners United

Book a Call

0:00 - Intro

1:06 - Where Matt's gym was when he joined Two-Brain

1:58 - The note that changed how Matt ran his gym

6:37 - Going from side hobby to professional gym

9:03 - Breaking through the first revenue plateau

15:44 - The second plateau and the coach who bought a house

20:04 - What coach intrapreneurialism looks like

23:26 - The math behind paying a coach six figures28:55 - Why Matt is building his own commercial building39:34 - Where to start if you want this for your gym

Before You Fire Someone in Your Gym, Watch This

Season 4 · Episode 83

Wednesday, October 21, 2026 • Duration 11:12

Is your gym ready to hire a full-time coach? Use our free calculator to find out.

Every gym owner has looked at a staff member and thought, “I need to get rid of this person.”

Chris Cooper says that instinct is usually wrong.

In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares the diagnostic he uses before he considers replacing anyone on his team: four questions that usually show the problem is the process, and three that tell you when it’s really a people problem.

He explains how he once poured hundreds of thousands of dollars into staff before writing down the processes his gym should run on.

Chris also covers what to do once you know which problem you have, and how to document your gym’s tasks and group them into clear roles so your team can succeed.

Tune in to learn how to fix the process first and replace fewer people.

Links

Full-Time Coach Calculator

Gym Owners United

Book a Call

0:00 - Why your instinct to fire a staff member is usually wrong

1:03 - What unclear processes really cost a gym

1:44 - The cleaning mistake that wasn't the cleaner's fault

2:19 - Four questions to ask before you blame your staff

3:49 - How to know when it really is a people problem

5:29 - What to do once you’ve made the diagnosis

7:38 - The day in the life exercise for writing checklists9:28 - Why stacking roles can cost you a great coach

Why Gym Owners Keep Losing Their Best Coaches

Season 4 · Episode 82

Monday, October 19, 2026 • Duration 43:19

Is your gym ready to hire a full-time coach? Use our free calculator to find out.

The average coach at Corey’s gym stays more than eight years. He didn’t get there by accident.

In this episode of “Run a Profitable Gym,” John Franklin talks with Two-Brain mentor Corey Lewis, who has owned his gym for 15 years.

Corey shares how he screens candidates with a three-minute video and a 60-minute walk, how he makes a new coach’s first week memorable and how he uses weekly check-ins and career roadmaps to keep staff engaged.

He also covers how to celebrate your team without spending much money, how to have the hard conversations when a coach isn’t performing and what to do when a coach leaves.

Corey shares the mistakes he made early on too.

Tune in to learn how to hire the right people and keep them for the long haul.

Links

Full-Time Coach Calculator

Gym Owners United

Book a Call

0:00 - How Corey keeps staff for over eight years on average

6:28 - Why the first 90 days decide if a new coach stays

11:35 - The meeting cadence that keeps coaches around for years

14:25 - Using career roadmaps to talk pay with your coaches

19:46 - How to get part-time coaches to staff meetings

23:47 - The staff mistakes Corey made early on

28:14 - Low-cost ways to make your staff feel appreciated31:54 - What to do when a coach isn't meeting the standard35:22 - How to handle a coach leaving your gym38:51 - Getting coach buy-in when you change your business model

How to Find a World-Class General Manager for Your Gym

Season 4 · Episode 81

Thursday, October 15, 2026 • Duration 10:00

Is your gym ready to hire a full-time coach? Use our free calculator to find out.

Hiring a general manager won’t save a gym that isn’t paying its owner well yet.

In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper explains how to know when you’re ready to hire a GM, how to pay one without guessing and how to train them so they can run your gym at your standard.

He shares what went wrong with the first GM he hired and why the role works best as one of the last hires you make.

Chris also covers the questions to answer before you write the job ad and the mistakes that cause GM hires to fall apart in the first year.

Tune in to learn how to hire a GM who buys back your time instead of creating more work.

Links

Full-Time Coach Calculator

Gym Owners United

Book a Call

0:00 - Why hiring a general manager can make your gym worse

0:57 - What went wrong with Chris’ first GM hire

1:45 - Why hiring a GM too early backfires

3:01 - Two questions to answer before you write the job ad

3:53 - How to pay a general manager without guessing

4:56 - Commission, profit share and bonuses for your GM

5:46 - How to train a GM to run your gym without you

6:39 - The GM training plan, step by step

8:23 - What a GM can’t fix in your gym8:58 - The question to ask before you hire a GM

How to Hire the Right Coaches From the Beginning

Season 4 · Episode 80

Monday, October 12, 2026 • Duration 42:10

Is your gym ready to hire a full-time coach? Use our free calculator to find out.

Hiring the wrong coach costs you money, and it costs you time you never get back.

In this episode of “Run a Profitable Gym,” John Franklin talks with Two-Brain mentor Brian Bott, who runs three gyms in New Jersey that bring in over $1.5 million a year in revenue, with coaches who have stayed for a decade or more.

Brian explains what he screens for, how he onboards new coaches, how he pays them and what he does when a hire goes wrong.

He also shares how to decide who to hire first, how to find candidates without relying on job boards and how to keep quality consistent across multiple locations.

Tune in to learn how to hire right the first time and build a team that wants to stay.

Links

Full-Time Coach Calculator

Gym Owners United

Book a Call

0:00 - Why a bad hire makes gym owners afraid to hire again

0:53 - How a three-location gym structures its coaching team

4:17 - What to look for when hiring a coach

6:57 - How new coaches are onboarded on the floor

9:32 - Where to find great coaches for your gym

13:03 - How to post the job and structure coach pay

20:21 - What to do when a hire doesn’t work out

23:12 - How to keep great coaches for years

28:58 - Who to hire first and how to hand off clients36:42 - How to keep coaching quality consistent across locations

Run a Profitable Gym - Details, episodes & analysis

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Run a Profitable Gym - Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

TED3

Facebook38

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

TED3

Facebook38