Where do great ideas come from...really? And how can you stifle brilliant thoughts before they have a chance to flourish? Associate professor George Newman joins the Executive Summary to share what the research actually tells us about how to foster — and kill — a creative buzz, and how to spark more innovation at both work and home in the year ahead.
Show notes
[0:00] What comes to mind when you think of the word creativity? That paint-splattered easel? The next great novel? What about a simple innovative pitch to a company? Or a new way of approaching a formula? Creativity comes in many shapes, but ultimately, it’s all about bringing new ideas to the fore.
[0:55] Meet George Newman, an associate professor of organizational behaviour and HR management, and author of the new book How Great Ideas Happen.
[2:10] There are a few big mistakes we make when thinking about creativity – and the first is all about the “genius creator myth.”
[3:16] It turns out, when we think people are “born with” the creative gene, it really influences who is allowed to be creative, which is ultimately limiting to both individuals and organizations.
[4:16] Where do new ideas really come from? George’s research shows it’s not from within, but the world around us.
[5:20] It’s time to think of creativity as a path of discovery, rather than a lightning strike of brilliance.
[6:25] The second big mistake we make is jumping into brainstorming too quickly.
[6:50] We also prioritize the novelty of new ideas over value.
[7:50] To brainstorm better, you need to have a concrete plan. And George wants people to approach it like an archaeologist.
[8:41] First, survey the landscape.
[9:03] Second, create a “grid” or organize your thoughts.
[10:00] Third, dig in (aka, start throwing those ideas on a whiteboard!). And make sure you don’t quit before you get to the good stuff.