Explore every episode of the podcast Roots to Revenue
Dive into the complete episode list for Roots to Revenue. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
How Shaun Left a Franchise to Build Lawn Right and Win on YouTube
21 Apr 2025
00:36:49
Thinking about going solo? This is the reality of leaving a franchise and building something of your own. In this episode of Roots to Revenue, we chat with Sean from Lawn Right — a business owner who left a franchise to go independent and now uses YouTube to grow his brand.
We cover how he found his first clients, used Facebook ads to generate leads, and turned a lawn care job into a trusted local business. You’ll hear what worked, what didn’t, and the real behind-the-scenes of building a business from scratch.
If you’re ready to take control of your career, or just want to learn how content and consistency can grow a business — this one’s for you.
Try out Jobber for FREE with a 14-day trial and then 20% off for your first 6 months, use this code - https://go.getjobber.com/robbielynn592
Watch how I run my own business with jobber - https://youtu.be/Q1wyBRIhJx0?si=aR9EiBCHPUDR4CFU
Would you like to appear in the podcast, do you have an interesting story to tell? Connect with me on linkedin - https://www.linkedin.com/in/robbie-lynn-22435156/
00:00 Taking the Leap: Leaving Work for Lawn Care 00:32 Introduction to the Podcast 01:42 Sean's Journey into Lawn Care 02:59 Working for a Lawn Care Franchise 05:52 Starting His Own Lawn Care Business 08:12 Building a Client Base 09:42 Challenges and Growth 14:09 Branding and Marketing Strategies 16:34 The YouTube Journey 18:47 Trends and Future Plans 20:01 The Struggle of Recreating Viral Content 20:20 Copying Successful Strategies 20:47 Balancing Creativity and Seriousness 22:10 Impact of YouTube on Business 23:23 Editing Tools and Techniques 24:58 Dealing with Fan Interactions 28:28 Customer Education and Lawn Care Tips 31:48 Advice for Aspiring YouTubers 35:47 Future Plans and Product Launches 36:20 Conclusion and Contact Information
How to Use LinkedIn to Grow Your Business and Increase Revenue
30 Mar 2025
00:58:47
How to Use LinkedIn to Grow Your Business and Increase Revenue – if you’re not using LinkedIn the right way, you’re leaving money on the table!
In this episode, we’ll show you how to leverage LinkedIn to boost your visibility, attract the right clients, and drive real revenue. No fluff, just actionable tips to optimise your profile, build meaningful connections, and use LinkedIn’s features to grow your business faster.
Whether you’re a business owner, entrepreneur, or freelancer, this is your LinkedIn playbook for turning connections into cash. Let’s get started!
Bio: Louise is the CEO of Louise Brogan Ltd, helping B2B companies leverage LinkedIn to raise their profile and generate leads and sales. As the host of the 'Raise Your Visibility Online' podcast and YouTube channel with over 100,000 subscribers, she shares actionable tips for growing businesses online.
A winner of the 'Digital Marketer of the Year Award,' Louise has also been recognized in the top 100 Small Businesses and top 100 female entrepreneurs in the UK. She was honoured to represent UK Small Business at Buckingham Palace, meeting King Charles. Louise is a sought-after speaker at corporate conferences, including European PEOPIL, TubeFest, Women in Finance, TechConnect, and Social Media Fest Ireland.
Her expertise has been featured in Forbes, Huffington Post, Social Media Examiner, The Guardian, and The Times. Beyond her passion for helping solopreneurs, coaches, and consultants through workshops and 1-2-1 training, she also works with larger organisations like BT, BBC, the Chartered Institute of Accountants England & Wales, and the Law Society. Whether you're a small business or a larger company, Louise is dedicated to helping you build your brand and drive results online
The Offer That Changed Everything: Going big after selling my buiness
29 Mar 2025
00:26:15
"The Offer That Changed Everything: Going Big After Selling My Business"
In this episode of the Roots to Revenue Podcast, hosts Robbie and Jason sit down with Bryan Hynds, founder of Bryan Hynds grass machinery.
Brian shares how a life-changing offer led him to sell his successful landscaping business and transition into growing a thriving machinery business. Starting with just a £2,000 loan, Brian built his company from the ground up, overcoming challenges like securing commercial contracts, managing staff, and dealing with debt.
He also discusses his experience running a machinery dealership alongside his landscaping business and how he capitalized on the rise of battery-powered tools and online sales.
Brian shares his journey of turning a major business transition into a success story, and provides insights into staying competitive in a rapidly changing market.
🚀 In this episode of the Roots to Revenue Podcast, Robbie and Jason are joined by lawn care expert Richard Salmonto to tackle one of the biggest challenges for small business owners—raising prices without losing customers! 💰
✅ Learn how to:
Use the ACID test to set the correct prices 🧪
Gradually increase prices without scaring customers away 📊
Conduct market research to stay competitive 🔍
Communicate price changes effectively 💬
Build customer loyalty while boosting revenue ❤️
💡 Plus, discover why networking with competitors can help your business grow and the best timing strategies for increasing prices!
⏱ Timestamps: 00:00 – Introduction to Pricing Strategies 00:37 – Welcome to Roots to Revenue Podcast 01:31 – Meet Richard Salmon 02:22 – Why Raising Prices is Essential 02:48 – Market Research & Competitive Pricing 07:16 – How to Communicate Price Increases 11:33 – Managing Cash Flow & Prepayments 18:31 – Handling Customer Pushback 22:18 – Strengthening Client Relationships 24:09 – Best Practices for Customer Interaction 27:07 – Adding Value to Justify Higher Prices 28:04 – Pricing Strategies for Customer Retention 30:11 – Competing on Service, Not Price 38:41 – Mastering Price Increases & Retention 44:02 – Training & Consultancy for Lawn Care 47:22 – Final Thoughts & Key Takeaways
The Daniel Hibbert story - From Gardening to YouTube success
04 Feb 2025
00:55:12
In this episode of the Roots to Revenue Podcast, we sit down with Daniel Hibbert, a seasoned lawn care expert and YouTube content creator, to explore his journey from a young, unreliable 18-year-old gardener to a successful business owner and online personality. Daniel shares candid stories about his early struggles with financial discipline, the challenges of self-employment, and how he transformed his passion for lawn care into a thriving business.
From his humble beginnings in Bolton, Lancashire, to winning Britain's Best Lawn and building a loyal YouTube following, Daniel opens up about the lessons he’s learned along the way. He discusses the importance of reliability, customer loyalty, and adapting to industry changes, including the rise of electric tools and the growing influence of social media in the lawn care world.
Daniel also reflects on how refereeing football helped him develop the confidence and people skills needed to run a business, and he offers valuable advice for anyone looking to turn their passion into a sustainable career. Whether you're a lawn care enthusiast, a small business owner, or just curious about the journey of a self-made entrepreneur, this episode is packed with insights, humor, and inspiration.
Tune in to hear Daniel’s story, his plans for the future, and why he believes that staying true to your craft and maintaining a strong work ethic are the keys to long-term success. Don’t miss this engaging conversation filled with practical tips and heartfelt reflections on life, work, and the joy of creating the perfect striped lawn.
How I turned a hobby into a successful business - The Premier Lawns Story
04 Jan 2025
00:44:43
For the last podcast of the year, we are telling the Premier Lawns story of how Robbie turned a hobby into a successful business.
From struggling in school to accidentally discovering his passion for greenkeeping, Robbie's journey is a testament to the power of perseverance and self-belief.
His strategies for business growth, marketing, and building a successful team, as well as how he diversified his services and embraced new opportunities.
He discussed the importance of networking, videos, and podcasts in his business strategy. His plans are to expand his content and manage multiple revenue streams.
How a struggling mechanic TUNED up his marketing and turbocharged his revenue
22 Dec 2024
00:24:38
This weeks podcast is a story about a car repair shop owner in Newtownabbey.
Big G shares his story of how he struggled to become a successful business owner with the help of family, friends, and hard work.
He discusses the challenges of starting his business, the importance of customer trust, and his advertising strategies
What worked in the past and how his marketing has changed over the years Big G emphasizes the significance of maintaining customer relationships and continuously improving services.
Additionally, he talks about the unique way he deals with stress in his downtime
The episode highlights the value of perseverance, community backing, and adapting to new marketing methods in growing a small business.
Double the Risk, Double the Reward? This Business Opens a Second Location // The 160-Mile Gamble
18 Nov 2024
00:20:08
Imagine risking 15 years of hard work on a dream. That's exactly what Darren, owner of Rain or Shine Garden and Ground Services, is doing. He's relocating his thriving business 160 miles away, leaving his trusted team in charge while he manages from afar.
In this episode of Roots to Revenue, Darren reveals the personal reasons behind this daring move and the challenges he faces:
Staff Management: How will he train and motivate his team from a distance?
Customer Relationships: Will his clients stay loyal when he's no longer a local presence?
Logistical Hurdles: Can he effectively manage a 4-hour commute and the demands of a growing business?
Discover the strategies Darren is using to ensure his company not only survives but thrives during this massive transition. From staff empowerment to customer communication, he shares valuable insights for any business owner considering a relocation.
Don't miss this inspiring story of courage, risk, and the pursuit of a dream. Watch now and find out if Darren's 160-mile gamble pays off!
Building a 100k+ Landscaping Business as a One Man Band In this episode of Roots to Revenue, former greenkeeper turned successful small business owner Peter Roberts from PR Lawns and Landscapes shares his story of building a thriving grounds maintenance and landscaping business. Peter discusses overcoming challenges like breaking into the commercial market and managing VAT thresholds.
Learn about his use of subcontractors, effective pricing models, efficient cost management, and ways to scale up using machinery. He also emphasizes reinvesting profits, maintaining sound financial practices, and leveraging word-of-mouth advertising.
Award Winning Landscaper Reveals Secrets to Pricing and Getting Clients
13 Oct 2024
00:22:36
Navigating the Landscaping Industry: Insights and Networking with Paul Baker from Tapestry Design Studios
In this episode of the Roots to Revenue podcast, Paul Baker from Holland Landscapes discuss the intricacies of the landscaping industry.
Paul shares his extensive experience in landscaping and garden design, highlighting the importance of detailed quotations, managing client expectations, and the benefits of joining professional organizations like the Association of Professional Landscapers (APL).
The conversation also covers effective networking strategies, the challenges of client involvement in design changes, and the necessity of having robust paperwork to protect both client and business.
Additionally, the impact of a strong online presence and the role of blogs in generating business leads.
The episode underscores the value of networking and collaboration within the industry to raise standards and ensure satisfaction in garden projects.
Landscaper mowed lawns for FREE... now he has large commercial contracts
29 Sep 2024
00:36:09
From Free Lawn Care to Commercial Contracts: The Journey of Cutcrew Limited
In this episode of the Roots to Revenue podcast, hosts Robbie and Jason interview Jack Churchman, the founder of Cutcrew Limited, a commercial grounds maintenance company based in the UK. Jack shares his inspiring journey from offering free lawn care services to securing large commercial contracts, his methods for customer acquisition, and how he navigated his business through challenges like the COVID-19 pandemic. He also provides valuable insights on marketing strategies, the importance of networking, and tips for managing a growing team. Sponsored by Jobber, this episode delves into the real-life experiences of scaling a small business and maintaining quality and satisfaction in the process.
00:00 Introduction and Early Beginnings 01:06 Starting the Business: From Military to Mowing 01:47 First Customers and Free Services 04:30 Transition to Commercial Work 12:22 Networking and Business Growth 16:20 Winning Commercial Contracts 18:53 A Stressful Project Experience 19:23 Focusing on Key Areas in Business 20:21 Hiring the First Employee 20:58 Importance of Team Fit 21:31 Implementing Policies and Procedures 22:07 Managing Health and Safety 23:51 Scaling the Business 24:56 Software for Business Management 27:32 Building a Strong Team 31:40 Winning Commercial Work 32:06 Engaging on LinkedIn 33:37 YouTube Channel and Consultancy 35:20 Concluding Thoughts and Travel
How to maximise social media in your business in 2024
25 Aug 2024
00:25:42
How to maximise social media in your business in 2024
This podcast episode of Roots to Revenue focuses on helping small businesses grow through sales funnels and personal branding. With guests Henry McCrory and Alex from Creative Three Media, discuss how businesses can use psychological processes in sales funnels to attract and retain customers by addressing pain points, showcasing their products, and offering time-sensitive deals. They emphasize the importance of personal branding, consistent marketing, and using various digital platforms like LinkedIn and TikTok to reach potential clients.
The episode also covers practical tips on maintaining a dynamic, lead-generating website, the role of video content, and strategies for startup success, including a mindset shift and leveraging advantageous business environments.
How to make money on small jobs - Handyman revels all!
28 Jul 2024
00:37:51
Learn the secrets to making a living doing small jobs from "Small Job Stevie," a Belfast handyman who's turned everyday tasks into a profitable business.
Discover how he prices his services, markets himself, and manages the physical demands of the trade.
Get inspired by his journey from builder to developer and back again as he shares the lessons he's learned along the way. Whether you're a tradesperson or a small business owner, this video is packed with practical advice and valuable insights.
The hidden toll of running a small business is very real
30 Jun 2024
00:21:06
In this episode of the Roots to podcastScott from SE Landscapes, who shares his journey of building and downsizing a landscaping business in Northeast England.
Scott recounts his early days, transitioning from an apprenticeship in landscaping to eventually starting his own business after his previous employer went out of business.
He discusses the challenges and stresses of managing a growing team, the decision to downsize for personal and professional well-being, and providing insights on navigating the domestic and commercial sectors of the industry.
Additionally, Scott touches on his experiences running a YouTube channel where he offers business tips and tool reviews for aspiring landscapers.
VAT Forced Me to Raise Prices 20%... But Here's How I Kept Clients Happy
01 Jun 2024
00:51:25
Are you a small business owner dreading the VAT threshold? In today's video, VAT Forced Me to Raise Prices 20%... But here's how I kept clients happy
In this episode of the Roots of Revenue Podcast, we hear from Aaron Breen, owner of the Country Gardener in County Antrim.
Aaron shares his journey from a stressful job in the Middle East oil and gas industry to running a successful exterior cleaning and lawn care business.
He shares insights on the importance of high-volume sales for business growth, dealing with VAT registration and its impact on pricing, and strategies for maintaining customer satisfaction during price increases.
Aaron also touches on standardizing processes across his business, efficient use of software like Jobber for operations, and the benefits of providing employee perks such as healthcare and pension plans.
He emphasizes the value of time over money in business and shares practical advice for aspiring entrepreneurs, including the significance of profit margins, cash flow forecasting, and having a safety net.
How this small business won on Instagram and gets brand deals that grew his business
28 Apr 2024
00:23:01
In today's podcast, we talk to Curtis from CJ Services about how his small business won on Instagram and got brand deals that grew his business.
Curtis shares his journey from greenkeeping and DJing to establishing his own gardening business, leveraging social media to grow his brand, and dealing with the ups and downs of being an influencer. The conversation covers the impact of social media on mental health, the challenges of creating engaging content, and the benefits of collaborating with other creators.
00:00 Introduction and Podcast Overview 01:22 Meet Curtis: From Greenkeeper to DJ 02:28 Starting a Business: Challenges and Triumphs 05:07 Social Media Journey: The Ups and Downs 08:04 Tips for Creating Engaging Content 14:53 Collaborations and Working with Brands 23:14 Conclusion and Final Thoughts
The Key to Profit is Knowing This One Thing - How Jobber Changed My Landscaping Business
31 Mar 2024
00:30:30
The Key to Profit is Knowing This One Thing: How Jobber Changed My Landscaping Business.
Do you want to know how to work out your charge-out rate and accurately tell how long jobs take? Can your business run without you? Do you struggle to get time to keep up with everything?
In today's podcast, we catch up with Neil Petrie, B.Sc from Core Landscapes, who is a landscape gardener in Ayr, Scotland, to find out what systems he has put in place to allow him to manage his business more efficiently with a jobber.
One man's journey from near death to success // Against all odds
28 Feb 2024
00:51:01
In this episode of the 'Roots to Revenue' podcast, hosts Robbie and Jason interview David Miller of Pristine Gardens
Who discusses his 25-year experience in garden maintenance and the significant challenges he has faced.
David shares a personal story about sustaining a severe head injury with three brain bleeds about five years ago, which led to extended time away from his business.
Overcoming speech and cognitive difficulties, David realized that the only person who could help him recover was himself.
He talks about how his injury prompted him to restructure his business to ensure sustainability during his absence.
This included implementing better systems for handling customer details, invoicing, and job quoting and setting up a franchise model that gave employees more ownership and incentives.
David has transitioned his business to a franchise system with five franchise vans, which has helped reduce his workload and improve business efficiency.
Throughout the episode, David emphasizes the importance of strong supplier relationships, effective communication, and adaptable systems to navigate business challenges.
In today's episode, we talk to Mark Walsh about how he created a six-figure business in year one. It’s an inspirational story of how Mark left the police force after suffering from PTSD and contemplating suicide.
Finding a passion for lawn care and turning that into his new successful lawn care business, in this podcast, Mark shares his tricks on how he went from zero to hero in a year. We will be covering the importance of having the right mindset, how to attract and pinpoint the right clients, and what it takes to build a successful business.
For more information on Mark and his business - https://thelawnologist.co.uk/
In this enlightening episode, we're joined by Jack Chapman of Kingsbury Lawncare, a true success story in the lawn care industry. 🌱
Jack Started his business in his school days, and since then, he has grown his venture into a thriving company with six full-time employees.
Jack dives into the crucial role of branding in staff recruitment, sharing his valuable insights on attracting the ideal candidates for your business.
He offers expert advice on presenting your business effectively, crafting compelling job advertisements, and navigating the sea of applications to find those gems.
This episode is a must-listen for anyone who's faced the challenge of sifting through countless unsuitable job applications. Discover Jack's proven strategies for building a dedicated and skilled team
Essential Tips for Starting and Growing a Successful Business with Richard Salmon
In this podcast episode, Robbie hosts Richard Salmon, a seasoned lawn care expert who shares valuable insights on starting and running a successful business.
Richard talks about his journey from initially training in agriculture to running his successful lawn care business for 20 years.
Richard shares insights on various aspects of starting and running a business, including the importance of not leaping lightly, the necessity of a solid business plan, and the value of seeking advice from experienced sources such as government programs or industry associations.
He emphasises crucial elements like managing cash flow, setting appropriate pricing, effective marketing strategies, including leafleting and social media use, and maintaining a good work-life balance.
Richard also touches upon managing customer relationships, handling negative reviews, and utilizing software for efficiency.
Additionally, he discusses funding options, the role of an accountant, and the decision between being a sole trader or a limited company.
Richard illustrates his points with personal anecdotes and success stories, providing practical advice for new and existing business owners.
To find out about Richard’s training - https://prolawncareuk.com