Explore every episode of the podcast Rooted Agritourism

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	Title	Pub. Date	Duration
	Thermostat or Thermometer: What a County Permitting Battle Taught Me About Leadership	23 Jun 2026	00:21:19
Takeaways You cannot argue people into changing their minds. You can only outlast their fear with evidence, patience, and showing up consistently. Leaders set the temperature. Whether you choose to be a thermostat or a thermometer in a conflict will determine the outcome more than the facts will. Agritourism is not a hobby. It is an economic development strategy — one that keeps farmland in family hands when traditional commodity farming can no longer carry the weight. In this solo episode of Rooted Agritourism, Dr. Liz Fiedler Mergen is back with one of the most honest conversations she has had on this podcast yet — and it's entirely her own story. Liz opens by catching listeners up on a whirlwind stretch: the launch of her USA Today bestselling book Flowers Bloom Anyway, her appearance on season two of Dirt Diaries on RFD-TV, a segment on Market Watch, and the official opening of her on-farm event venue and farm store at Sunny Mary Meadow. But the heart of this episode is a story she has been sitting with for almost a year: the conditional use permit battle that nearly derailed her dream before the building was even finished. Key Topics Covered Liz's background: nurse practitioner by education, flower farmer by accident, entrepreneur by necessity Growing Sunny Mary Meadow from $7,000 to $150,000 in flower sales in three years — and why she knew the model had to evolve Why she rebranded from Flower Farmer Forum to Rooted Agritourism, and what that shift represents Flowers Bloom Anyway — USA Today bestseller — and the media attention that followed What a conditional use permit is and why agritourism businesses need one to operate legally The neighbor opposition, the misinformation, and what it cost her personally The county commissioner who accused her application of fraud and walked out of a public meeting How she decided to stop saying "no comment" and go to the statewide press Filing a formal complaint — and why she says it was about accountability, not revenge The phone call from a neighbor a year later: "I think we were misinformed." Thermostat vs. thermometer leadership Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Heated High Tunnel Lessons: What I Learned My First Year Growing Flowers in Zone 4B	01 Jun 2026	00:13:06
Takeaways Heated high tunnels create more control, but they also create new management challenges Crop planning and data tracking made recovering from crop losses much easier Overwintering flowers may be the key to earlier blooms and higher profitability Summary of the Episode This week, Dr. Liz Fiedler Mergen shares a transparent look at her first year operating a heated high tunnel in Zone 4B Minnesota. From grant funding and installation costs to propane failures and frozen crops, this episode dives deep into what worked, what failed, and what changes are coming next season. If you've considered adding season extension infrastructure to your flower farm or agritourism business, this episode offers practical lessons about costs, crop selection, risk management, and scaling production. Key Topics Covered: Heated vs unheated high tunnels How NRCS grants work for high tunnel funding Hidden costs of greenhouse and tunnel infrastructure Crop losses caused by heating failures Overwintering ranunculus and cool flowers in Zone 4B Planning earlier blooms for Mother's Day sales Scaling flower production strategically Managing inventory and storage for wedding flowers Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	How I Run Multiple Businesses With Zero Employees and Still Grow	22 May 2026	00:24:26
Takeaways Traditional hiring is not the only path to business growth and scalability. Systems, freelancers, and strategic outsourcing can create more flexibility and sustainability. Delegation works best when you evaluate tasks based on skill, enjoyment, and business impact. In this behind-the-scenes episode of Rooted Agritourism, Dr. Liz Fiedler Mergen pulls back the curtain on how she runs a flower farm, event venue, podcast, speaking business, and multiple entrepreneurial ventures without traditional employees. Liz shares her journey through hiring W-2 employees, experimenting with assistants and agencies, and ultimately designing a business model centered around systems, contractors, software, and project-based specialists. She walks listeners through her current support structure, including freelance creatives, podcast production, PR support, website management, seasonal help, and automation experts. Along the way, she explains how intentional delegation has helped her protect her time, focus on high-value work, and create a business that supports both growth and quality of life. Whether you're an agritourism operator, rural entrepreneur, or service-based business owner, this episode offers practical insight into building a sustainable business without defaulting to traditional staffing. Key Topics Covered: Why traditional hiring did not fit this stage of business growth Building systems instead of relying on employees Managing freelancers and retainers effectively Using software and automation to save time The delegation matrix for business owners Protecting owner energy while scaling Outsourcing without sacrificing quality Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	What Is Value-Added Agriculture? How Farmers Create More Income Without More Land	13 May 2026	00:08:15
Takeaways Value-added agriculture is about increasing the value of what you already produce rather than expanding acreage or inputs. Agritourism creates stronger customer relationships while allowing farmers to retain more profit margin. Experiences like workshops, weddings, pumpkin patches, and farm tours are legitimate forms of agricultural income. Direct-to-consumer sales provide more control over pricing and branding. The future of farming depends on innovation, diversification, and community connection. In this episode of Rooted Agritourism, Dr. Liz Fiedler Mergen breaks down what value-added agriculture actually means and why it is transforming modern farming. She explains how farmers can create significantly more income from the same products by shifting from wholesale commodity models to direct-to-consumer experiences and services. Using examples from her own flower farm, Dr. Liz shares how the same crop can generate vastly different revenue depending on how it is sold, packaged, and experienced by customers. She also discusses the challenges and rewards of agritourism, the misconceptions surrounding modern agriculture, and why preserving family farms requires innovation beyond traditional commodity sales. This episode is essential listening for farmers, rural entrepreneurs, flower growers, agritourism operators, and anyone exploring ways to diversify farm income and build a sustainable agricultural business. Key Topics Covered: What value-added agriculture means Wholesale vs. retail farming models Direct-to-consumer agriculture strategies Agritourism business opportunities Pricing and profit margins for farmers Building customer connection through experiences The economic importance of family farms Why modern agriculture includes education and entertainment How farmers can create sustainable income streams The realities of running an agritourism business Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Commodity vs Community Farming: The Shift Transforming Agritourism	04 May 2026	00:10:06
Takeaways Commodity farming offers scale but limits control and profitability Community-based agriculture creates higher value through relationships and experiences Farmers must shift from just producing to marketing and selling strategically In this episode, Dr. Liz Fielder Mergen breaks down the critical difference between commodity agriculture and community-based farming. She shares a powerful real-world example of how the same crop can generate vastly different revenue depending on how it is processed and sold. Liz explains the challenges of direct-to-consumer models, the realities behind agritourism, and why building a diversified farm ecosystem is key to long-term sustainability. This episode is essential for farmers, rural entrepreneurs, and anyone interested in value-added agriculture and modern farming business strategies. Key Topics Covered: Commodity vs community farming explained The economics of value-added agriculture Eliminating the middleman in the supply chain The realities of direct-to-consumer sales Building multiple revenue streams on a farm Why marketing is just as important as production Save 30% on Farmers to Florists with code PODCAST: https://www.farmerstoflorists.com/ Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	How Liz Fiedler Mergen Built a Value-Added Farm Business from Grief and Grit	15 Apr 2026	00:04:40
Takeaways Value-added agriculture can help small farms create stronger margins and deeper customer relationships. Direct-to-consumer farming opens new opportunities for agritourism, flower farming, and rural business growth. Entrepreneurship often starts by solving real problems and having the courage to build through uncertainty. In this episode of Rooted Agritourism, host Liz Fiedler Mergen shares her personal entrepreneur journey from nurse practitioner to agritourism business owner. Raised on a beef farm, Liz learned early the difference between commodity agriculture and value-added farming. After purchasing a 40-acre family farm with her husband, what began as a small farm stand slowly evolved into a much larger vision. Following devastating personal loss, Liz chose to build a business rooted in purpose, resilience, and innovation. She discusses how direct-to-consumer agriculture, flower farming, coaching, and even app development became part of her growing farm business model. This conversation is a powerful look at rural entrepreneurship, farm diversification, and building a meaningful life through agriculture. Key Topics Covered: Liz Fiedler Mergen’s transition from healthcare to agritourism Growing up in agriculture and learning value-added farm economics The difference between commodity farming and community-centered business Building a farm stand and expanding into flowers and experiences Using direct-to-consumer agriculture to create revenue Turning real farm challenges into coaching and digital business opportunities Resilience, grief, and leading an interesting life through entrepreneurship
	Podfest Publishing Panel: Real Talk on Writing "Flowers Bloom Anyway"	02 Feb 2026	00:39:11
In this inspiring episode of Rooted Agritourism, host Dr. Liz Fiedler Mergen shares the mic with publishing veterans and fellow authors during the Future Proof Author panel at Podfest 2026. Whether you're dreaming of writing your first book or looking to scale your author platform, this panel is packed with actionable advice on storytelling, publishing, platform-building, and book marketing for rural entrepreneurs and creative business owners. Liz opens up about her personal journey—from flower farmer and podcast host to memoir author—and how grief, growth, and entrepreneurship collided to shape her book. Joined by experts from Morgan James Publishing and other successful authors, this conversation dives into the real stories and smart strategies that help authors not only publish but thrive. Key Topics Covered: How to decide what book to write (and why it matters for your future) Marketing your book before it’s even finished Why your personal story is your strongest brand asset Self-publishing vs traditional publishing insights Building an engaged audience with pre-orders and waitlists Social media and email strategy tips for first-time authors Creating a sustainable content and promotion plan Leveraging podcast guesting and live events to grow your author platform The importance of aligning your book with your long-term business goals Pre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273 Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Crop Planning for a Flower Farm that Actually Works	27 Jan 2026	00:14:12
Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, delves into the core principles of crop planning for flower farms. Emphasizing alignment rather than control, she discusses scheduling bloom times to match sales needs. Liz shares insights from her own experiences, explaining how she uses succession planting and planning tools to optimize planting schedules and fulfill her varied event commitments. While promoting her crop planning platform Farmers to Florist, she insists the principles can be applied manually with notebooks or spreadsheets. Liz underscores the importance of early planning to make informed decisions and maximize the use of crops during their harvest windows. The episode also highlights the upcoming Flower Farmer Forum conference and provides resources for further learning and support for rural entrepreneurs. 00:00 Introduction to Crop Planning 00:10 Welcome to Rooted Agritourism 00:40 Understanding Crop Planning for Flower Farms 01:50 The Importance of Crop Planning 02:32 Real-Life Examples from My Farm 04:02 Planning for Different Business Models 05:27 Succession Planting and Season Extension 09:11 Using Tools for Efficient Crop Planning 13:10 Final Thoughts and Upcoming Events Pre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273 Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Flowers Bloom Anyway: Building Better Relationships in Life with Mark Hicks	19 Jan 2026	00:11:55
In this episode of the Rooted Agritourism podcast, host Dr. Liz Fiedler Mergen sits down with Dr. Mark Hicks of The Learning Love Foundation to discuss personal growth, healthy relationships, and the journey of becoming a published author. Dr. Hicks shares his experiences with love, divorce, and building a life that matters through his book, 'Learning Love Building the Life That Matters and Healthy Relationships That Last.' They dive into the importance of relationships in both personal and professional lives, especially for those in the agritourism industry. Dr. Hicks also talks about his background in mental health counseling, divinity, and ministry, emphasizing the universal importance of learning to love. Additionally, Dr. Fiedler Mergen provides updates on her own projects, including the new event venue and her upcoming book. Tune in to gain insights into cultivating love and success in both personal life and business. 00:00 Introduction to Rooted Agritourism 00:19 Welcome to the Rued Egg Tourism Podcast 00:34 Flowers Bloom Anyway: Personal Growth and Grief 00:54 Meet Dr. Mark Hicks 01:20 The Journey of Writing and Publishing 02:14 Building Healthy Relationships 05:24 The Importance of Love in All Aspects of Life 07:27 Credentials and Experience of Dr. Mark Hicks 09:28 Upcoming Changes and Exciting News 11:03 Conclusion and Resources Pre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273 Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	The Power of Community: Insights from the Flower Farmer Forum with Ali Anderberry	12 Jan 2026	00:24:28
In this episode of the Rooted Agritourism Podcast, Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, discusses the upcoming Flower Farmer Forum Conference and shares a conversation with Ali from Anderbery Acres in Nebraska about how attending the Flower Farmer Forum conference impacted her flower farming journey. The episode highlights the importance of in-person connections, practical business advice, and learning through direct experiences. Dr. Liz and Ali also talk about pricing strategies, the value of attending live events, planned conference activities, and the diverse pathways to success in flower farming. 00:00 Introduction to Rotted Agritourism 00:19 Welcome Back and Special Guest Introduction 01:33 Ali's Flower Farming Journey 04:46 Conference Experiences and Insights 10:41 Upcoming Events and Workshops 18:51 Final Thoughts and Farewell Pre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273 Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	What 2025 Taught Me About Business, Burnout & Bravery	05 Jan 2026	00:12:54
Pre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273 In this episode of Rooted Agritourism, Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow in Central Minnesota, reflects on the highs and lows of 2025. She discusses setting measurable goals, navigating challenges, and enduring personal hardships, including infertility and community opposition to her business. Dr. Mergen provides insights into the grit required to build a thriving agritourism venture and announces exciting upcoming projects like the Farmers to Florist app and her soon-to-be-published book. She emphasizes the importance of slow, sustained effort and resilience in achieving long-term success.00:00 Introduction to Rotted Agritourism 00:19 Reflecting on 2025: Achievements and Challenges 02:28 Building a Thriving Business: The Journey 06:46 Overcoming Community Challenges 08:46 Exciting Plans for 2026 11:39 Upcoming Goals and Final Thoughts Pre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273 Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Revolutionizing the Floral Industry with 'Farmers to Florists'	17 Dec 2025	00:15:51
Sign up for the webinar: https://www.sunnymarymeadowcoaching.com/registration-page-222a1dfe-fee7-469e-8156-8379cc388865 In this episode of the Rooted Agritourism Podcast, Dr. Liz Fiedler Mergen invites listeners to the 2026 Flower Farmer Forum and introduces a groundbreaking tool for the floral industry — Farmers to Florists. Liz shares the significant challenges faced by flower farmers, florists, and farmer florists, such as planning, inventory management, and efficient communication. She unveils the Farmers to Florists platform designed to address these issues by integrating crop planning, inventory management, and floral recipes into one collaborative system. Listeners are encouraged to join a live webinar on January 6th to see the platform in action and provide valuable feedback. The episode also mentions registration details, the goals of the platform, and how it aims to bring clarity and efficiency to the industry. 00:00 Welcome and Conference Invitation 00:50 Introduction to Rooted Agritourism 01:14 Exciting Industry Announcement 02:42 The Problem in the Floral Industry 07:18 The Solution: Farmers to Florist Platform 09:18 Features of Farmers to Florist 12:59 Call to Action: Join the Webinar 15:05 Conclusion and Additional Resources
	Flowers Bloom Anyway: The Pre-Order of the Book is Available Now	09 Dec 2025	00:10:07
Pre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273 In this episode of Rooted Agritourism, Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, shares exciting news about her book 'Flowers Bloom Anyway,' now available for presale. She recounts the emotional journey of writing her memoir, from its origins as an angry journal following her husband's sudden death to its transformation into a hopeful narrative about rebuilding life amidst grief. The episode delves into the significance of her farm, Sunny Mary Meadow, in her healing process and highlights the book's broader themes of entrepreneurship, motherhood, and resilience. Listeners are encouraged to pre-order the book through Barnes and Noble to support its launch and ensure wider availability. Dr. Liz also introduces the Bloom Crew, a community supporting the book's promotion. The episode wraps up with heartfelt thanks to the community for their continuous support. 00:00 Introduction to Rotted Agritourism 00:24 Exciting News: Book Presale Announcement 00:50 The Journey of Writing the Book 03:08 The Role of Sunny Mary Meadow 05:25 Who the Book is For 06:57 The Importance of Pre-orders 08:05 Join the Bloom Crew 08:45 Conclusion and Gratitude 09:21 Support and Resources Pre-Order Flowers Bloom Anyway: https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273 Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	What to Expect at Flower Farmer Forum 2026	01 Dec 2025	00:08:36
In this episode of the Rooted Agritourism Podcast, host Dr. Liz Fiedler Mergen from Sunny Mary Meadow announces the upcoming 2026 Flower Farmer Forum Conference. Scheduled for January 31st, 2026, at their farm in St. Joseph, Minnesota, the event will cover numerous topics pertinent to flower farming and agritourism. With industry shifts towards local sourcing driven by tariffs and supply chain issues, the conference aims to equip farmers with practical knowledge and networking opportunities. Key speakers from Ball Horticulture, CoolBot, Len Bush Roses, Compeer Financial, and Farmer's Union Agency will provide insights on various aspects of flower farming. A unique feature of this year's conference is the hands-on farm tours showcasing real systems in action. Attendees can also opt for an additional day focused on integrating wedding flowers into their businesses. Special discounts are available, and tickets can be purchased at Sunny Mary Meadow's website. 00:00 Introduction to Rooted Agritourism 00:30 Welcome to the 2026 Flower Farmer Forum Conference 01:29 The Shift in the Flower Farming Industry 03:49 Conference Highlights and Key Speakers 05:38 Networking and Additional Opportunities 07:31 Conclusion and Final Thoughts Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	The Bloom Room Blueprint: Turning a Flower Farm into a Community Hub	24 Nov 2025	00:23:23
Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow in Central Minnesota, shares the journey of transforming her flower farm into a multipurpose event venue and farm store. Through a detailed walkthrough, she explains the architectural, legal, and financial challenges she faced and overcame to build 'The Bloom Room' and 'The Farmacy'. She discusses Minnesota's building codes, the need for sustainable infrastructure, and how the new space boosts flower sales and supports agritourism, rural entrepreneurship, and value-added agriculture. The episode highlights the venue's flexibility for hosting various events, building strong community ties, and offering educational opportunities in agritourism. 00:00 Introduction to Sunny Mary Meadow 00:26 Tour of the New Farm Store and Event Space 01:49 Challenges and Regulations in Remodeling 03:12 Building the New Event Space 04:05 Permits and Legal Hurdles 08:00 Designing the Perfect Space 11:08 Flexible Event Hosting Options 13:25 The Bloom Room and Farm Store 21:19 Future Plans and Educational Opportunities 22:24 Conclusion and Thank You Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Crafting Cider and Experiences: The Milk and Honey Cider Agritourism Story	27 Oct 2025	00:30:00
Flower Farmer Forum Conference: https://www.youtube.com/watch?v=rHVg-R6xh_0 Flowers Bloom Anyway Waitlist: https://www.lizfiedlermergen.com/author In this episode of 'Rooted Agritourism,' hosted by Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, guest Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph shares insights into their growth from a small-scale cider producer to a thriving agritourism hub. The discussion touches on the evolution of their business, the importance of offering value-added experiences, such as their tasting room and community events like trivia nights and music series. Peter recounts stories of unexpected business expansions, the importance of customer experience, and strategies for planning a master calendar of events. The episode emphasizes the significance of adaptability, community engagement, and the synergy between agricultural products and tourism. 00:00 Introduction to Rooted Agritourism 00:23 Meet Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph 00:55 Discussing Agritourism and Value-Added Products 01:18 The Evolution of Milk and Honey Cider 03:07 Challenges and Successes in Agritourism 04:38 Unexpected Popularity and Adaptations 09:32 Expanding Offerings and Community Engagement 12:33 Planning and Managing Events 16:35 Balancing Business and Lifestyle 18:29 Reaching Customers: Strategies and Challenges 21:18 Diversifying Events and Revenue Streams 24:21 Rapid Fire Questions and Personal Insights 28:34 Conclusion and Final Thoughts Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Flowers Bloom Anyway: Making the Fertilizer Framework Work for your Farm	20 Oct 2025	00:13:48
Flower Farmer Forum Conference: https://www.youtube.com/watch?v=rHVg-R6xh_0 Flowers Bloom Anyway Waitlist: https://www.lizfiedlermergen.com/author Dr. Liz Fiedler Mergen of Sunny Mary Meadow in Central Minnesota presents a solo episode focused on her 'Fertilizer Framework,' a concept that emphasizes growth through interconnected and symbiotic business elements. Liz discusses the non-linear progression and deep integration of services in her agritourism business, which includes a flower farm, retail shop, workshops, and speaking engagements. She shares insights from her journey, reflecting on how personal experiences, particularly the loss of her first husband, have shaped her business ethos. The episode also highlights her upcoming book, 'Flowers Bloom Anyway,' and details about the 2026 Flower Farmer Forum Conference aimed at fostering community and growth among flower farmers. Listeners are encouraged to focus on sustainable business practices and to join the waitlist for her book and the conference. 00:00 Introduction to Rotted Agritourism 00:19 A Different Episode: Solo Talk 01:04 The Fertilizer Framework 05:26 Personal Reflections and Growth 09:14 Upcoming Events and Opportunities 11:55 Conclusion and Final Thoughts Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Heidi Montag on Butter Heads, Farming Challenges, and Ag Advocacy	06 Oct 2025	00:31:56
In this episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen interviews Heidi Montag, a finalist in the Princess Kay of the Milky Way program in Minnesota. They discuss Heidi's background in dairy farming, her experience in the Princess Kay program, and the unique journey of having her head carved in butter. Heidi shares her passion for promoting agriculture through social media, her involvement in multiple agricultural boards, and the challenges faced by modern dairy farmers. The conversation provides insight into the life of a young woman dedicated to both her family's dairy operation and broader agricultural advocacy. 00:00 Introduction to Rooted Agritourism 00:19 Meet Heidi Montag 01:17 The Princess Kay Program 03:36 Life on a Dairy Farm 09:44 Butter Head Sculptures 12:04 Promoting Agriculture and Dairy 14:26 Heidi's Involvement in Agriculture 15:52 Joining FFA and Becoming a Dairy Princess 16:44 Passion for Politics and Agriculture 17:18 Family Farming Backgrounds 19:39 Challenges in Modern Farming 20:52 Farm Stand and Baking Ventures 21:39 Radio Segments and Public Speaking 22:41 Agritourism and Zoning Issues 25:38 Sustainability and Generational Farming 30:00 Rapid Fire Questions and Closing Remarks Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Crafting Cider from the Ground Up: Milk and Honey Cider’s Agritourism Journey	29 Sep 2025	00:39:18
In this episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen from Sunny Mary Meadow interviews Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph, Minnesota. The conversation explores the journey of Milk and Honey Cider, from the challenges of growing cider-specific apple varieties to turning those apples into craft cider. Peter shares insights into the agronomic and economic aspects of apple farming, addressing topics like grafting, soil requirements, pest management, pruning, and the importance of understanding one's strengths in farming. The discussion extends to the cider-making process, including fermenting, aging, blending, and addressing how Milk and Honey balances customer demand with their craft. The episode highlights the collaborative spirit within the local farming community and the importance of supporting local agritourism. 00:00 Introduction to Rotted Agritourism 00:19 Meet Peter Giler: Co-Owner of Milk and Honey Cider 01:37 Starting with Apples: The Journey Begins 02:31 Challenges and Trials in Apple Growing 04:57 Understanding Cider and Mead 10:47 The Economics of Apple Farming 18:50 Harvesting and Production Insights 19:56 Grading and Processing Apples 20:30 Cider Production Benefits 21:15 Collaborations and Diversification 22:58 Community and Competition 25:58 Cider Making Process 29:50 Balancing Production and Demand 32:45 Crafting Unique Ciders 37:32 Conclusion and Contact Information Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Farming with Purpose: Liz Fiedler Mergen’s Vision for Rural Business Growth	22 Sep 2025	00:37:43
In this insightful episode of 'Rooted Agritourism,' Dr. Liz Fiedler Mergen, the owner of Sunny Mary Meadow flower farm in Central Minnesota, shares her unique journey from a nursing career to becoming a successful flower farmer and rural entrepreneur. Joined by podcast producer Abbey as the guest host, Liz delves into her agricultural upbringing, the evolution of her business Sunny Mary Meadow, challenges in agritourism, and her vision to create sustainable income streams. The conversation covers the logistical and emotional facets involved in building a reputable flower farm, the implementation of agritourism strategies, and the significant role community support plays in her entrepreneurial journey. The episode wraps up with Liz’s favorite and least favorite farm tasks, educational resources, and a teaser for a new tool set to revolutionize farming. Tune in to hear an inspiring story filled with passion, perseverance, and purposeful growth. 00:00 Introduction to Rooted Agritourism 00:19 Meet the Hosts: Dr. Liz and Abbey 01:31 Liz's Agricultural Background 02:18 Life After College and Meeting Josh 05:41 Starting a Family and Farm Life 07:54 Deciding to Stay on the Family Farm 12:38 Building a Sustainable Flower Farm Business 19:13 Legal and Zoning Challenges for Farm Venues 21:06 Deciding to Build New: The Plan 22:05 Collaborating with Local Businesses 24:12 Creating a Multi-Use Space 25:31 Business Strategy and Market Gaps 32:52 Sustainable Flower Farming 33:41 Rapid Fire Questions 36:31 Conclusion and Future Plans Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Club Calves, Cattle Auctions & Agritourism: A Conversation with JT Weber	15 Sep 2025	00:33:38
In this episode of the Rooted Agritourism Podcast, host Dr. Liz Fiedler Mergen speaks with her father, JT Weber, about their experiences in value-added agriculture and the beef industry. They discuss the evolution of their family business, from dairy farming to focusing on elite genetics in Angus and Sim Angus cattle. JT shares insights on the intricacies of raising club calves for show, the importance of muscle, skeletal width, and other attributes in cattle, and his journey from South Dakota State University to becoming a successful cattle buyer and auctioneer. They also touch on topics such as the impact of drought on cattle supply, the controversy around grass-fed versus grain-fed beef, and the vital role of family support in achieving their business goals. The episode provides a deep dive into rural entrepreneurship and agritourism, emphasizing direct-to-consumer sales and adding value to agricultural products. 00:00 Introduction to Rotted Agritourism 00:19 Meet the Special Guest: My Dad 01:28 Dad's Journey in Agriculture 03:48 The Beef Industry and Club Calf Business 08:40 The Evolution of Our Business 17:15 Connecting with Ranchers and Seed Stock 19:34 Understanding the Beef Industry: Ranchers vs. Feeders 20:15 The Process of Finishing Cattle 22:06 The Debate on Grass-Fed vs. Grain-Fed Beef 24:39 Pricing and Market Trends in the Beef Industry 27:12 Challenges and Opportunities in Cattle Ranching 28:54 Order Buying and Building Customer Relationships 31:18 Rapid Fire Round: Insights and Personal Reflections 34:25 Conclusion and Acknowledgements Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	From Seed to Sourdough with Jenny Bredeken of Full Circle Farm	08 Sep 2025	00:42:33
In this episode of 'Rooted Agritourism,' host Dr. Liz Fiedler Mergen speaks with Jenny Bredeken from Full Circle Farm. They discuss Jenny's entrepreneurial journey from Minnesota to Honolulu, exploring her passion for fermentation and sourdough bread that led to the creation of their farm and micro bakery. Jenny shares her experiences in reconnecting people with the origins of their food, the challenges of farming, and transitioning to wholesale markets. They also delve into the support of family legacy and the importance of local, fresh products. Tune in for an inspiring conversation about agritourism, rural entrepreneurship, and the power of following one's dreams despite the obstacles. 00:00 Introduction to Rooted Agritourism 00:24 Meet Jenny Bredeken from Full Circle Farm 01:24 The Origin Story of Full Circle Farm 01:49 From Hawaii to Minnesota: A Journey of Passion 05:29 The Birth of a Sourdough Business 07:28 Challenges and Triumphs in Agritourism 09:43 Building a Sustainable Future 16:56 The Realities of Farming 22:00 Current Offerings and Future Plans 23:06 The Importance of Fresh Milled Flour 23:50 Nutritional and Flavor Benefits of Fresh Flour 24:45 Storing and Prioritizing Freshness 26:06 The Value of Buying Local 27:06 Pricing Strategies for Artisan Bread 29:29 Challenges and Lessons in Wholesale 33:16 Balancing Passion and Practicality 35:21 Future Plans for the Farm 37:59 Rapid Fire Questions and Closing Thoughts Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Rooted Agritourism Trailer	01 Sep 2025	00:09:40
Welcome to Rooted Agritourism: Embracing Growth and Diversification In this episode, Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, introduces the rebranded podcast, Rooted Agritourism, previously known as the Flower Farmer Forum Podcast. Liz explains the motivation behind the name change, emphasizing the podcast's broader mission to include value-added agriculture and rural entrepreneurship. She discusses the importance of diversification in modern farming, particularly in Stearns County, Minnesota, and the role agritourism plays in sustainable income generation. Listeners can expect new episode formats, guest interviews, personal growth topics, and updates on practical resources for their agri-businesses. Liz also details the revamped membership model for the Foundations of Pedaling Perishable Products course. This episode is a call to action for rural entrepreneurs and dreamers to connect, grow, and support each other in innovative agricultural ventures. 00:00 Welcome to Rooted Agritourism 00:19 The Evolution of Our Podcast 00:52 Why the Name Change? 02:45 The Bigger Picture in Agriculture 04:45 The Future of Agritourism 06:12 What's New with Rooted Agritourism 07:55 Conclusion and Call to Action Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Why the Cannibal Business Model Is Killing Your Flower Farm (Farm Ecosystem Mini Series Part 3)	25 Aug 2025	00:18:29
Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2 In this episode, Liz discusses the upcoming rebranding of the Flower Farmer Forum podcast and dives into the concept of the cannibal business model, which occurs when business offers compete with each other, leading to burnout and inefficiency. She shares strategies for building a smart farm ecosystem, emphasizing the importance of crop planning, subscription services, and delegation. Liz invites listeners to join her upcoming webinar, where she will elaborate on these concepts and the future direction of her business. Takeaways The cannibal business model drains energy and resources. Efficient crop planning aligns with sales strategies. Subscriptions provide guaranteed revenue and streamline operations. Repurposing products can enhance efficiency and profitability. Delegation is crucial for maintaining business health and personal sanity. Clear communication with team members prevents confusion and inefficiency. Evaluating business practices can reveal areas for improvement. Smart growth focuses on intentional design rather than hustle. The upcoming webinar will provide deeper insights into these strategies. Rebranding aims to enhance the podcast's strategic direction and content consistency. Helpful Links: Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/author Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products Farmers to Florists: https://www.farmerstoflorists.com/ Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	How to Turn Your Dahlias into Multiple Revenue Streams (Farm Ecosystem Mini Series Part 2)	18 Aug 2025	00:14:37
Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2 In this episode of the Flower Farmer Forum podcast, host Liz discusses the importance of creating a sustainable business ecosystem in flower farming. She emphasizes the power of dahlias as a versatile product that can be monetized through various channels, including education, event design, and content marketing. The conversation also explores the concept of 'One Product, Many Markets' and how farmers can apply this framework to diversify their offerings without increasing their workload. The episode concludes with a reminder to avoid the cannibal business model, where offers compete against each other, and encourages listeners to view their farms as platforms for growth and innovation. Takeaways Creating a sustainable business ecosystem is crucial for success. Dahlias are versatile and can be marketed in multiple ways. Education is a powerful tool for monetizing products. Creating experiences for customers enhances sales. Content marketing is essential for building trust. Diversification can prevent burnout in farming. Recurring revenue models can stabilize income. Farmers should view their farms as platforms, not just products. Intentional crop planning aligns with customer needs. Avoiding competing offers is key to a successful business model. Helpful Links: Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/author Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products Farmers to Florists: https://www.farmerstoflorists.com/ Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Build a Farm Ecosystem, Not Just a Farm Stand (Mini Series Part 1)	11 Aug 2025	00:21:45
Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2 In this episode of the Flower Farmer Forum podcast, host Liz discusses the journey of building a flower farm business that thrives on sustainability and diversification. She emphasizes the importance of creating a smart farm ecosystem that not only focuses on selling flowers but also on building relationships with customers and exploring multiple revenue streams. The conversation highlights the lessons learned from past experiences, the significance of agritourism, and the need for a structured approach to business growth. Takeaways Building a smart farm ecosystem is key to sustainability. Diversification should focus on doing existing offerings better. Not all offerings are worth pursuing; focus on profitable ones. Agritourism can enhance the customer experience and revenue. Creating layered revenue streams is essential for growth. Understanding your customer journey can lead to better sales strategies. A flower can serve multiple purposes beyond just being a product. Frameworks can help streamline business operations and offerings. It's important to maintain a balance between work and personal life. Investing time in understanding your audience can lead to better business decisions. Helpful Links: Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/author Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products Farmers to Florists: https://www.farmerstoflorists.com/ Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	More Than Flowers: The Hidden Role of Farmers as Public Educators	04 Aug 2025	00:12:00
In this episode of the Flower Farmer Forum podcast, host Liz discusses the often-overlooked responsibilities of flower farmers, particularly in the context of agritourism. She emphasizes the role flower farmers play in shaping public perception of agriculture and the importance of educating visitors about the realities of farming. The conversation explores the spectrum of farming, the balance between small and large farms, and the civic role that flower farmers take on when they open their farms to the public. Liz encourages farmers to embrace their role as educators and to engage in meaningful conversations with their customers about the complexities of agriculture. Takeaways Flower farmers shape public perception of agriculture. Agritourism carries a hidden responsibility. It's important to educate visitors about farming realities. The spectrum of farming includes both small and large operations. Local farming matters, but so does big agriculture. Flower farming is not just about selling flowers. Farmers must engage in conversations about food sourcing. Education builds trust between farmers and consumers. Agritourism can be a joyful experience. Farmers are educators, whether they want to be or not. Helpful Links: Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/author Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products Farmers to Florists: https://www.farmerstoflorists.com/ Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	How to Sell Extra Flowers Without Discounting Them	29 Jul 2025	00:18:56
In this episode of the Flower Farmer Forum, host Liz discusses strategies for managing extra flowers in a flower farming business. She emphasizes the importance of long-term planning and pre-selling to avoid excess inventory. The episode provides creative solutions for moving flowers, such as partnering with local businesses, utilizing QR codes for audience building, and running giveaways. Liz also warns against discounting flowers, as it can attract bargain hunters and undermine the business's value. The conversation concludes with a reminder to focus on building a brand and audience while managing flower sales effectively. Takeaways Plan your crops intentionally to align with sales periods. Pre-sell flowers to reduce the need for last-minute sales. Use creative marketing strategies to move extra flowers. Partner with local businesses to increase visibility. Utilize QR codes to capture email leads. Avoid discounting flowers to maintain brand value. Engage with nursing homes for community outreach. Run giveaways to build your email list. Collaborate with photographers for styled shoots. Focus on long-term strategies for sustainable growth. Helpful Links: Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/author Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products Farmers to Florists: https://www.farmerstoflorists.com/ Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	How I Took an Intermission on my Flower Farm in the Middle of Summer without Impacting Revenue	21 Jul 2025	00:26:34
Foundations of PPP: https://www.sunnymarymeadowcoaching.com/foundationsofPPP Workshops: https://www.sunnymarymeadowcoaching.com/workshops In this episode of the Flower Farmer Forum podcast, host Liz discusses her recent intermission from selling and growing flowers, the evolution of her online course into a community membership, and the importance of taking breaks to refocus on business foundations. She shares insights on automating email marketing, the upcoming pivot of the podcast to include agritourism and specialty crop farming, and the need for investment in growth to better serve the community. Takeaways Taking breaks can lead to better business outcomes. Evolving from a course to a community enhances engagement. Automating processes frees up time for strategic growth. Building a strong foundation is crucial for sustainability. Seasonal sales strategies can improve revenue. Community connections are vital for business success. Investing in personal growth benefits the entire business. The podcast will expand its focus to include agritourism. Flexibility in business operations can lead to better results. Don't be afraid to pause and refuel your energy. Helpful Links: Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/author Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products Farmers to Florists: https://www.farmerstoflorists.com/ Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	How Comprehensive Planning Shapes the Future of Rural Agriculture	07 Jul 2025	00:16:34
In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergan discusses the challenges and opportunities facing rural communities, particularly in Stearns County, Minnesota and the Stearns County Comprehensive Plan for 2040 that has a focus on agriculture. She explores the balance between growth and preservation, the importance of supporting small farmers, and the role of agritourism and value-added agriculture in sustaining rural economies. The conversation emphasizes the need for intentional growth that benefits both the agricultural sector and the community as a whole. Takeaways What kind of growth do we want in our rural communities? Stearns County is experiencing rapid growth and urban sprawl. Change is inevitable, and we must remain curious about it. The Stearns County 2040 Comprehensive Plan addresses agricultural sustainability. Support for small farmers is crucial for rural economies. Value-added agriculture can provide multiple income streams. Agritourism helps reconnect consumers with agriculture. The interconnected pillars of rural development include agriculture, living, business, connectivity, and nature. Intentional growth can support small businesses and generational farming. Community involvement is essential in shaping the future of rural areas. Helpful Links: Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/author Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products Farmers to Florists: https://www.farmerstoflorists.com/ Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	How to Best Explain the Benefits of Locally Grown Flowers to Others [REPLAY EPISODE]	30 Jun 2025	00:15:13
In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen discusses the numerous benefits of locally grown flowers, emphasizing the importance of having a well-prepared elevator pitch to advocate for local blooms. She highlights the unique qualities of local flowers, including their freshness, sustainability, and support for the local economy. Liz also introduces a new resource, FarmersToFlorist.com, aimed at fostering collaboration between flower farmers and florists. Takeaways Locally grown flowers offer unmatched quality and freshness. Having an elevator pitch is crucial for advocating local flowers. Local flowers support the local economy and community. Sustainability in flower farming is a gradual process. Unique varieties of flowers are often only available locally. Florists value the quality and convenience of local flowers. Price should not be the main focus when selling local flowers. Educating consumers about local flowers is essential. FarmersToFlorist.com aims to connect farmers and florists. Networking opportunities can elevate the local flower industry. Downloadable PDF talked about in the episode Helpful Links: Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/author Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products Farmers to Florists: https://www.farmerstoflorists.com/ Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	5 Tips for Getting the Most Life From Your Fresh Flowers [REPLAY EP]	23 Jun 2025	00:16:32
Free Download: https://www.sunnymarymeadowcoaching.com/cut-flower-care-tips In this episode of the Flower Farmer Forum podcast, Liz discusses how to care for locally grown flowers from the perspective of the customer. She emphasizes the unique qualities of these flowers, the importance of educating customers on their care, and sustainable practices in flower farming. The episode provides practical tips for prolonging the life of bouquets and highlights the significance of supporting local agriculture. Takeaways Locally grown flowers have fewer chemicals and are safer for the environment. Educating customers on flower care enhances their experience and satisfaction. Changing the water daily is crucial for flower longevity. Flowers should be kept away from direct sunlight and heat. Avoid storing flowers near fresh fruit to prevent wilting. Trimming stems at an angle helps flowers absorb water better. Removing leaves below the waterline prevents bacterial growth. Locally grown flowers celebrate nature and support sustainable agriculture. Providing customers with care tips can improve their results and happiness. Utilizing email marketing can help build a customer base. Helpful Links: Farmers to Florists: https://www.farmerstoflorists.com/ Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	The Miracle on 34th Street Mindset: Integrity, Community, and Growth in Flower Farming	16 Jun 2025	00:23:11
In this episode of the Flower Farmer Forum podcast, host Liz discusses the 'Miracle on 34th Street' philosophy, emphasizing the importance of customer service and community support in the flower farming business. She shares personal anecdotes about her journey in the floral industry, the challenges of meeting customer needs, and the significance of maintaining integrity and generosity in business interactions. Liz also opens up about her recent personal struggles, including a miscarriage, and announces her upcoming book, 'Flowers Bloom Anyway,' which reflects on her experiences with grief and resilience. Takeaways The Miracle on 34th Street motto emphasizes customer service. Building loyalty comes from making customers feel valued. Directing customers to others when you can't help builds trust. An abundance mindset is crucial in business. Playing offense rather than defense leads to success. Integrity and generosity are key to brand reputation. Personal experiences shape business philosophies. Grief can lead to personal growth and new insights. Creating positive experiences is essential for community strength. The journey of entrepreneurship includes both challenges and triumphs. Helpful Links: Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/author Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products Farmers to Florists: https://www.farmerstoflorists.com/ Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Grow Your Audience Like You Grow Your Flowers: Social & SMS Marketing with Matt Diamante	09 Jun 2025	00:30:38
In this episode of the Flower Farmer Forum podcast, host Liz and guest Matt Diamante discuss essential marketing strategies for small businesses, focusing on social media and SMS marketing. They explore the importance of video content, the dynamics of going viral, and effective ways to build an SMS list. The conversation emphasizes the need for small business owners to adapt to changing marketing landscapes and engage their audiences meaningfully. Takeaways Social media should focus on audience connection and trust. Video content is prioritized by platforms like Instagram and TikTok. Going viral can help local businesses gain credibility. SMS marketing is more effective than email for immediate engagement. Avoid overwhelming customers with too many texts. Physical marketing materials can create a lasting impression. Building an SMS list requires consent and engagement. Utilize events to gather customer contact information. Personalized messages can enhance customer relationships. Marketing principles are applicable across different business types. Helpful Links: Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products Farmers to Florists: https://www.farmerstoflorists.com/ Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Are You Chasing Time or Chasing Money in Your Business?	02 Jun 2025	00:28:16
In this episode of the Flower Farmer Forum podcast, Liz discusses the critical choice between chasing time or money in the context of flower farming. She shares her personal journey through the ups and downs of running a flower farm, emphasizing the importance of investing in systems and understanding the seasons of business. Liz highlights the challenges of growth, the necessity of organization, and the balance between working hard and maintaining sustainability. The conversation serves as a guide for farmers and entrepreneurs to navigate their own paths in business. Takeaways You can chase time or you can chase money, but not both. Building a foundation is crucial for achieving goals. Investing in systems can lead to long-term sustainability. Chasing time often requires hiring more people and creating structure. Chasing money involves saying yes to more opportunities and working longer hours. Understanding your business's financials is essential for growth. It's important to pivot and adapt to different seasons in business. Don't believe everything you see online; many struggle behind the scenes. Creating clear boundaries can help manage customer expectations. Learning the laws and tax codes is vital for business success. Helpful Links: Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products Farmers to Florists: https://www.farmerstoflorists.com/ Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Simplifying Dahlia Planting: Save Time and Grow Better Blooms	26 May 2025	00:22:21
In this episode of the Flower Farmer Forum podcast, Liz discusses her experiences and strategies for growing dahlias at her farm in Minnesota. She shares insights on simplifying planting techniques, improving soil conditions, and innovative methods for extending the blooming season. Liz emphasizes the importance of efficient farming practices and the benefits of community support among flower farmers. Takeaways Dahlias are resilient and can thrive with proper care. Simplifying planting techniques can reduce physical strain. Using trenches for planting can improve efficiency. Soil health is crucial for successful dahlia growth. Utilizing compost and cover crops can enhance soil quality. Staking methods can support dahlia plants during storms. High tunnels can extend the blooming season for dahlias. Proper storage techniques are essential for tuber preservation. Community support among flower farmers can lead to industry growth. Sustainable practices are key to long-term success in flower farming. Helpful Links: Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products Farmers to Florists: https://www.farmerstoflorists.com/ Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	How to Succeed at Flower Farming When It’s Not Your Full-Time Job	19 May 2025	00:21:25
In this episode of the Flower Farmer Forum podcast, host Liz discusses the realities of flower farming when it isn't a full-time job. She shares her experiences balancing multiple revenue streams, the importance of flexibility in scheduling, and practical strategies for preparing for planting. Liz emphasizes the significance of adapting to weather conditions, maximizing limited time, and maintaining flower beds effectively. The conversation concludes with encouragement for flower farmers to embrace their journey and find systems that work for their unique situations. Takeaways Flower farming can be a side gig alongside other jobs. Flexibility in scheduling can reduce stress during peak seasons. Investing in equipment can make flower farming easier over time. Weather conditions significantly impact planting decisions. It's important to prepare in the fall for a successful spring. Planting techniques should consider soil moisture and root health. Maximizing limited time is crucial for busy flower farmers. Weeding and maintenance are essential for healthy flower beds. Using grass clippings can help with weed control. Finding a system that works for your life is key to success. Helpful Links: Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products Farmers to Florists: https://www.farmerstoflorists.com/ Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Marketing with Heart and Tech: How to Use AI Without Losing Authenticity	12 May 2025	00:32:28
In this episode of the Flower Farmer Forum podcast, host Liz and guest expert Mona Bavar discuss the intersection of smart marketing, authentic branding, and the use of AI strategies to enhance customer reach without sacrificing authenticity. They explore the importance of understanding one's brand story, the emotional connections that drive customer loyalty, and the role of AI in modern marketing. The conversation also touches on overcoming skepticism towards AI, effective content creation, and the value of workshops for entrepreneurs. Takeaways The easy part is growing the flowers; the hard part is selling them. Understanding your brand story is crucial for clarity and vision. Emotional connections with customers are essential for small businesses. Authentic storytelling can differentiate your brand from competitors. AI can be a powerful tool for content ideation and marketing strategies. Workshops can provide valuable training for entrepreneurs. It's important to know your target audience to communicate effectively. Using AI should enhance your brand's voice, not replace it. Skepticism towards AI can be overcome with hands-on experience. The entrepreneurial journey is intertwined with personal growth. Helpful Links: Farmers to Florists: https://www.farmerstoflorists.com/ Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025 Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Find Your Flower Farm Fit: Adding Weddings and Workshops to Your Farm (Mini Series Part 3)	05 May 2025	00:22:50
Webinar: https://www.sunnymarymeadowcoaching.com/registration In this episode, Liz wraps up the mini-series on finding your flower farm fit by discussing advanced revenue streams such as workshops, weddings, and selling to florists. She emphasizes the importance of community engagement through workshops, the complexities and profitability of wedding florals, and the nuances of building relationships with florists for consistent sales. Liz shares her personal experiences and insights on how to navigate these avenues effectively, ensuring a sustainable and profitable flower farming business. Takeaways Workshops can be profitable if you enjoy teaching. Weddings require careful planning and can be stressful. Selling to florists is about building reliable partnerships. Community engagement is key in flower farming. Client expectations for weddings are very high. Workshops need proper space and tools to be successful. Pricing for weddings should reflect the true cost of flowers. Consistency is crucial when selling to florists. Understanding florists' needs can lead to better sales. Building a strong marketing strategy is essential for workshops. Helpful Links: Farmers to Florists: https://www.farmerstoflorists.com/ Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025 Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Find Your Flower Farm Fit: Subscriptions, Sponsorships, U-Picks & More (Mini Series Part 2)	28 Apr 2025	00:27:28
Webinar: https://www.sunnymarymeadowcoaching.com/registration In this episode of the Flower Farmer Forum podcast, Liz delves into various business models for flower farming, including farm stands, subscriptions, cut flower garden kits, stem bars, U-Pick farms, and nursing home sponsorships. Each model is explored in terms of its benefits, challenges, and suitability for different types of flower farmers. The episode emphasizes the importance of understanding one's own business needs and community connections when choosing the right offerings. Takeaways Assess your time, money, and infrastructure before starting. Farm stands are a low-barrier entry point for sales. Subscriptions provide predictable income and loyal customers. Cut flower garden kits can engage new gardeners effectively. Stem bars create interactive experiences for customers. U-Pick farms require careful planning and staffing. Nursing home sponsorships can enhance community connections. Pricing strategies are crucial for sustainability. Understanding customer expectations is key to success. Evolving your offerings is part of business growth.
	Find Your Flower Farm Fit: Matching Your Life with the Right Business Model (Mini Series Part 1)	21 Apr 2025	00:17:25
Sign up the the free webinar: https://www.sunnymarymeadowcoaching.com/registration In this episode of the Flower Farmer Forum podcast, host Liz introduces a new mini-series titled 'Find Your Flower Farm Fit.' The series aims to help aspiring flower farmers identify the best model for their unique circumstances, focusing on personal resources, market needs, and financial considerations. The first episode emphasizes the importance of assessing one's time, money, infrastructure, and community to create a sustainable flower farming business. Liz shares her own experiences and insights, encouraging listeners to evaluate their resources and align their offerings with community demands. Takeaways The series helps clarify what kind of flower farm fits your life. Flower farming can take many forms, from subscriptions to agritourism. Assess your resources: time, money, infrastructure, and community. Time is a crucial resource that should not be underestimated. Consider your flexibility and commitments when planning your farm. Financial investment in infrastructure is key to success. Understanding your audience is essential for profitability. Look for gaps in the market to differentiate your offerings. Don't undervalue your time when pricing your products. Engage with your community to identify their needs. Helpful Links: Webinar: https://www.sunnymarymeadowcoaching.com/registration Farmers to Florists: https://www.farmerstoflorists.com/ Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025 Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	From Farm to Florist: Smart Strategies for Selling Wholesale Flowers	14 Apr 2025	00:15:21
In this episode of the Flower Farmer Forum podcast, Liz discusses effective strategies for marketing flowers to florists. She emphasizes the importance of understanding florist needs, pricing strategies, and building professional relationships. Key tips include selling in increments of ten, knowing market prices, and presenting flowers in a way that highlights their value. The conversation concludes with a reminder that successful marketing to florists is about creating partnerships that benefit both parties. Takeaways Florists prefer stem counts in tens for easy calculations. Pricing should be per stem to avoid confusion. Know the market prices to set competitive rates. Bring curated samples to avoid overwhelming florists. Not all florists will appreciate your product; find the right fit. Stripped stems save florists time and add value. Establish a professional presence to attract florists. Use consistent billing systems for smooth transactions. Offer a dedicated wholesale platform for clarity. Marketing to florists is about building beneficial partnerships. Helpful Links: Farmers to Florists: https://www.farmerstoflorists.com/ Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025 Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Flower Farmer Forum Podcast - Official Trailer	14 Apr 2025	00:02:19
The Flower Farmer Forum podcast (formerly Sunny Mary Meadow podcast) is hosted by Liz Fiedler, a nurse practitioner turned flower farmer in central MN. Learn tips and tricks for growing and selling cut flowers. Located in Zone 4B, the shorter growing season offers some challenges. Her farm, Sunny Mary Meadow specializes in bouquet subscriptions, stem bars, and a you pick flower farm experience. Look for the bonus PPP episodes on running a cut flower farm and growing your business. The PPP stands for “peddling perishable products”, which is the signature course for her coaching business, www.sunnymarymeadowcoaching.com After the unexpected loss of her husband in 2020, she found herself turning to her flowers to get through the grief. She didn't expect her business to explode in the next few years the way it has. Bloom & Grow both flowers and personal empathy as she continues to move forward in life. Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/s
	The Solution to Tariffs for Florists: Buy Local Flowers from U.S. Flower Farmers	09 Apr 2025	00:06:42
Sign up here: www.farmerstoflorists.com In this short but powerful episode, we’re talking about why florists need better options—and how YOU can be the one to provide them. Imported flowers dominate the market, but local blooms offer something truly special: unmatched freshness, sustainability, and heart. If you're a flower farmer who grows beautiful, high-quality stems and is ready to connect with florists looking for something better, visit www.farmerstoflorists.com. This brand-new directory is designed to connect florists with farmers who value quality, consistency, and community. Be part of the change. Be part of the movement. Be part of the start of something huge. 🌸 👉 Join the Farmer to Florist Directory today.
	Mastering Crop Planning for Profitable Flower Farming	07 Apr 2025	00:15:32
$30 Crop Planning Offer: https://www.sunnymarymeadowcoaching.com/offers/8qKFeNxG In this episode of the Flower Farmer Forum podcast, host Liz discusses the critical aspect of crop planning for flower farmers. She emphasizes the importance of understanding fixed and flexible offerings, managing bloom times, and the mathematical calculations necessary for successful crop planning. Liz also introduces her crop planning course, designed to help farmers streamline their processes and improve profitability. Takeaways Crop planning is essential for profitability in flower farming. Understanding the difference between fixed and flexible offerings is crucial. Managing bloom times effectively can ensure a steady supply of flowers. Succession planning helps stagger bloom periods for continuous production. Different flowers have unique picking windows that must be considered. Mathematics plays a key role in determining how many flowers to grow. Creating a calendar can help track bouquet needs and flower availability. Peace of mind comes from having a clear crop planning strategy. Joining a community can provide support and resources for flower farmers. With proper planning, flower farmers can grow efficiently and profitably. Helpful Links: Farmers to Florists: https://www.farmerstoflorists.com/ Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025 Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	SEO 101 for Flower Farmers: Strategies and Insight from Brandon Leibowitz	31 Mar 2025	00:29:34
Find Brandon online: https://seooptimizers.com/ In this episode, Liz discusses SEO optimization for small businesses with Brandon Leibowitz, founder of SEO Optimizers. They explore the importance of SEO for small business owners, particularly those in niche markets like flower farming. The conversation covers the basics of SEO, strategies for optimizing websites, the significance of content creation, and the role of video in enhancing online visibility. Brandon shares practical tips on keyword research, avoiding common pitfalls, and leveraging various platforms to drive traffic. The episode emphasizes the long-term benefits of SEO and the need for patience and consistency in building online presence. Takeaways SEO is crucial for small businesses to convert hobbies into profitable ventures. Understanding SEO basics is essential for increasing online visibility. Optimizing website content with relevant keywords can significantly improve search rankings. Creating dedicated pages for specific keywords enhances SEO effectiveness. Regularly updating content keeps it relevant and improves search engine rankings. Video content can boost SEO when embedded on websites. Keyword research is vital for targeting the right audience and increasing traffic. Avoiding duplicate content is important to prevent penalties from search engines. Utilizing tools like Google Keyword Planner can simplify keyword research. Patience is key; SEO results take time to manifest. Helpful Links: Farmers to Florists: https://www.farmerstoflorists.com/ Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025 Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Ranunculus Growing Secrets: Overcoming Challenges in Cold Climates	24 Mar 2025	00:19:14
In this episode of the Flower Farmer Forum podcast, host Liz discusses the intricacies of growing Ranunculus, sharing her personal experiences, challenges, and future plans. Over the course of the conversation, she reflects on her past growing seasons, the lessons learned from various experiments, and the adjustments made for the current season. Liz also outlines her strategies for future cultivation, including innovations in high tunnel farming and the importance of planning for seasonal flower demands, particularly for weddings and subscriptions. Takeaways Ranunculus can be beautiful but challenging to grow in colder climates. Past experiences have taught valuable lessons about corm management. Pre-sprouting techniques can significantly impact growth success. Soil temperature is crucial for the successful blooming of Ranunculus. Planning for specific flower demands is essential for profitability. Experimentation is key to finding the best growing methods. High tunnels can provide better growing conditions for delicate flowers. Future plans include expanding growing space and improving infrastructure. Collaboration among local flower farmers can enhance market demand. Understanding customer expectations is vital for successful sales. Helpful Links: Farmers to Florists: https://www.farmerstoflorists.com/ Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025 Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	Branding Your Flower Farm: The Role of Authentic Storytelling	17 Mar 2025	00:26:29
Reme's website: https://www.rememancera.com/story-connectors-1on1/?fbclid=PAZXh0bgNhZW0CMTEAAaY5FvFboY6RqUIx3wsxSoGScfBr0YwbjH9DfjhUwbCiRzHKcmJ1R7Nzx-Y_aem_PUKn4Bv6QKREx_WEB6k3Dw In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen speaks with personal branding strategist Reme Mancera about the significance of storytelling in building a personal brand. They discuss how to find unique stories, the importance of authenticity and transparency in marketing, and strategies for connecting with audiences. Reme emphasizes that everyone has stories to share, even if they don't seem epic, and that repetition and structure can help in effectively communicating these stories. The conversation highlights the long-term benefits of storytelling in branding and marketing. Takeaways Your story is what makes you unique. You don't need an epic story to connect with your audience. Look for 10 little moments in your journey to share. Authenticity and transparency are crucial in branding. Repetition helps build familiarity and connection with your audience. You can share the same story in different ways for different audiences. It's okay to have private stories that you don't share publicly. Finding relevant stories can make marketing easier and more effective. Structure your content to make storytelling easier. Long-term strategies are essential for sustainable branding.
	FBA (Flowers Bloom Anyway): Embracing Your Own Path Without Apology	10 Mar 2025	00:15:54
In this episode of the Flower Farmer Forum podcast, discusses the importance of embracing one's unique path as an entrepreneur without feeling the need to conform to societal expectations. She shares insights on the judgments faced by ambitious individuals and how to shift one's mindset to own their ambition without guilt. The conversation also touches on the significance of intentional living and surrounding oneself with supportive people to foster personal growth and success. Takeaways Embrace your unique goals and dreams without apology. Judgments from others often stem from misunderstanding or concern. It's important to shift your mindset to own your ambition without guilt. Comparison can either inspire or deplete you; choose wisely. There is enough space for everyone's success in the world. Surround yourself with supportive and like-minded individuals. Focus on the intention behind others' words to avoid defensiveness. What energizes one person may deplete another; respect those differences. Intentional living is crucial for personal and professional growth. These episodes aim to inspire anyone pursuing a dream or growing a business. Helpful Links: Farmers to Florists: https://www.farmerstoflorists.com/ Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025 Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852
	How to Start Worm Composting at Home: Expert Advice from Cathy Nesbitt	03 Mar 2025	00:29:53
In this episode of the Flower Farmer Forum podcast, host Liz interviews Cathy Nesbitt, the 'Laughing Bean Queen' and founder of Cathy's Crawley Composters. They discuss the benefits and methods of indoor composting with worms, including the science behind it, how to manage a worm bin, and the environmental impact of composting. Kathy shares her journey from being an accidental entrepreneur to educating others about the importance of composting and connecting with nature. The conversation emphasizes the ease of composting at home and the joy of nurturing worms as part of sustainable gardening practices. Takeaways Indoor composting is a viable solution for those with limited outdoor space. Worms require a carbon-nitrogen mix for effective composting. Aerobic composting prevents bad odors and promotes healthy decomposition. Temperature, moisture, and airflow are key factors in worm composting. Freezing food scraps can speed up the composting process. Citrus, garlic, and onion should be avoided in worm bins. Worms can breed to fill their space without overpopulating. Cathy's journey into composting began with a personal challenge. Education and workshops are essential for promoting composting. Connecting with nature through gardening fosters a peaceful existence. Helpful Links: Farmers to Florists: https://www.farmerstoflorists.com/ Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025 Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4 Podcast website: www.sunnymarymeadowcoaching.com Podcast Instagram: https://www.instagram.com/flowerfarmerforum/ Podcast Facebook group: https://www.facebook.com/groups/888196709178852

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