Carl shares a situation that came up with his business and one that he talked with Jake about to get some advice. What to do when an estimate and an invoice from a vendor seem to be way off, even if it's in your favor. We are definitely curious to hear from our listeners on this topic. Just before that we hit on some design news and finish up with our Rookie Recommendations for the week. Design News: Why Gillette's New Ad Campaign Is Toxic (https://www.forbes.com/sites/charlesrtaylor/2019/01/15/why-gillettes-new-ad-campaign-is-toxic/#4a4c2ed65bc9) Canadian fraudster foiled because he used the wrong font (https://nationalpost.com/news/canada/canadian-fraudster-foiled-because-he-used-the-wrong-font) There's a new Ghostbusters Movie Coming In 2020 (https://www.wired.com/story/new-ghostbusters-movie-2020/) Rookie Recommendations: My Morning Routine (Book) (https://amzn.to/2szc9k9) Free Weekly Schedule Template and Time Blocking Tips (https://conversionminded.com/time-blocking/) The Client Attraction Mindset by Taughnee Link to Book - The Client Attraction Mindset (https://gumroad.com/a/212644979) Interview with Taughnee - Rookie Designer Podcast Episode 169 (https://www.rookiedesigner.com/rd169) Taughneed Business Website - www.endeavorcreative.com

Jake and Carl close out 2018 talking about goals. They touch on some of the surprising articles that talk about how you should NOT set goals. While they both kind of disagree with this idea, it's always good to look at a different perspective. Couple of good design news items and of course they finish up with their Rookie Recommendations. Design News: Hospitality’s the special sauce in Stoneham’s newbie, Nobility Hill (https://www.bostonglobe.com/metro/globelocal/2018/12/21/hospitality-special-sauce-stoneham-newbie-nobility-hill/aUTpRiV43gHCgBdDm3erUM/story.html?fbclid=IwAR1UMumKwSbZGDszYIB9LmdB6sIxesDPpRLi9cufDfuu5DRnj1LGCHknAuQ) Optician Sans is a font that completes the eye test chart alphabet (https://www.dezeen.com/2018/12/19/optician-sans-font-design-anti/) Rookie Recommendations: Carl - Harry's Razors (https://www.harrys.com) Jake - Spider-Man: Into the Spider-Verse (https://www.imdb.com/title/tt4633694/) The Client Attraction Mindset by Taughnee Link to Book - The Client Attraction Mindset (https://gumroad.com/a/212644979) Interview with Taughnee - Rookie Designer Podcast Episode 169 (https://www.rookiedesigner.com/rd169) Taughneed Business Website - www.endeavorcreative.com

Jake welcomes guest co-host Tauhgnee to the episode to sit in while Carl is off in Scotland enjoying his honeymoon. They cover a few design news items and then jump into the main topic. Taughnee has figured out how to use Pinterest to promote her business very effectively. They discuss how she uses the platform and what suggestions she has for someone just starting out using Pinterest. Lastly they both give their Rookie Recommendations for the week. The Client Attraction Mindset by Taughnee Link to Book - The Client Attraction Mindset (https://gumroad.com/a/212644979) Interview with Taughnee - Rookie Designer Podcast Episode 169 (https://www.rookiedesigner.com/rd169) Taughneed Business Website - www.endeavorcreative.com Design News: Coca-Cola goes into the red with a brand new redesign (https://www.digitalartsonline.co.uk/news/graphic-design/coca-cola-goes-into-red-with-brand-new-redesign/) Ever Better: Refreshing the Evernote Brand (https://medium.com/taking-note/ever-better-refreshing-the-evernote-brand-f3f28ff12a88) How One Millennial Graphic Designer Built A Business That Broke $2 Million (https://www.forbes.com/sites/elainepofeldt/2018/07/28/how-one-millennial-graphic-designer-built-a-business-that-broke-2-million/#85332a74f4f1) Rookie Recommendations: Jake - CreativeLive Podcast Week (https://www.creativelive.com/podcasting-week-2018?autoplay=true&via=my-classes-freeform_4) Taughnee - NinjaFace.ninja (https://fontface.ninja/) Special Guest: Taughnee Golubović.

The topic for this episode comes from our first participant of the U-Share Program. We'll discuss the changes going on, on the web and beyond, and how that could possibly effect your career. We'll also take a look at Web 2.0... What the heck is it?! Keys to the Game: Reselect in Photoshop Mac: Cmd + Shift + d PC: Ctl + Shift + d Links from todays show: Big Spaceship In the Bullpen: TutorialVid Essential Actionscript 3.0 (Buy it Now!) by Colin Moock - O'Reillyhttp://www.amazon.com/Flash-CS3-Missing-Chris-Grover/dp/0596510446/ref=pd_bbs_sr_1/105-7947223-7220416?ie=UTF8&s=books&qid=1184213417&sr=8-1Want to learn the new Actionscript 3.0? Bring your patience hat, and a copy of this book! Building from the ground up, this book covers everything you'll need to know to get started in AS 3.0, and delivers it in a well-explained, easy to follow method.http://www.amazon.com/Flash-CS3-Missing-Chris-Grover/dp/0596510446/ref=pd_bbs_sr_1/105-7947223-7220416?ie=UTF8&s=books&qid=1184213417&sr=8-1

Lots of random information in this episode, but useful nonetheless. We talk a bit about color models in Photoshop, I deliver my first ever book report and conduct an interview with the CEO of aniBOOM. Keys to the Game: Gamut Warning in Photoshop Mac: Cmd + Shift + y PC: Ctl + Shift + y Links from todays show: Vote for RD in the Podcast Awards Logo Design Blog and Podcast In the Bullpen: aniBoom Flash CS3 The Missing Manual (Buy it Now!) by Chris Grover and E. Moore - Pogue Press/O'Reillyhttp://www.amazon.com/Flash-CS3-Missing-Chris-Grover/dp/0596510446/ref=pd_bbs_sr_1/105-7947223-7220416?ie=UTF8&s=books&qid=1184213417&sr=8-1This is a great instructional book for both newbies and seasoned Flash pros alike. Each tip and technique is described in great detail, is easy to follow and will get you off to a great start in Flash CS3. With all the changes made to this software, being Adobe's first release, this is a must-have book and a Rookie Designer approved resource!http://www.amazon.com/Flash-CS3-Missing-Chris-Grover/dp/0596510446/ref=pd_bbs_sr_1/105-7947223-7220416?ie=UTF8&s=books&qid=1184213417&sr=8-1

Before we get into the thick of producing our designs, there are a lot of things to think about to make sure the workflow goes smoothly and the result is a success. This is what we will talk about in this episode. Keys to the Game: Jump into the address bar in your favorite browser Mac: Cmd + L PC: Ctl + L Links from todays show: Vote for RD in the Podcast Awards 34 places to get design inspiration - Freelance Switch In the Bullpen: My Dream App Graphic Define Magazine Todays show featured music by: Flogging Molly

Sorry, no episode yet. My computer turned against me today! We do have contest winners though, and some interesting news. Links from todays non-show: RD on Macworld! Adobe Creative License Contest World in Focus Contest

Its hard to work when your attention turns from work to elsewhere every 10 minutes. See how you can avoid distractions in your workspace and stop the chain of procrastination. Keys to the Game: No I Don't want to save (in Mac and PC OS) Mac: d (for don't save) PC: n (for no) Links from todays show: Share your SWFs with Adobe BEWARE of Letterhead Fonts (and others that restrict your useage) Freelance Switch (topic 1) Freelance Switch (topic 2) In the Bullpen: Motorola Colors Lebron James Etch(-A-Scetch) Etsy Todays show featured music by: The Living End

What's right and what's wrong as it relates to your career in design and how your work affects the world around you? There's no easy answer, and the answer must come from within, but in this episode we'll give you some things to think about. Keys to the Game: Cheers to InDesign - Hide InDesign Mac: Command + h Jeers to Illustrator - No Hide command still! OOPS! There is not hide (minimize) key comman for PC! My mistake Links from todays show: Google Maps Street View "D" Conference AIGA Design Business and Ethics In the Bullpen: DIY Macro Photo Studio DIY Pocket Ring Light Todays show featured music by: Samiam

How do you deal with freelance rates, especially when you come to a point at which you must raise them? We'll discuss some options and issues surrounding this topic and more. Keys to the Game: Lights Out in Lightroom Mac or PC: L Rookie Mistake Tip: Be careful when emailing. You don't want the person on the other end to misunderstand what you are trying to say. In the Bullpen: Eyes on Design Todays show featured music by: The Lawrence Arms

What happens when you're client doesn't like a stipulation in your freelance project? Who actually owns the rights to the artwork you create. Well cover these topics and more. Email Campaign: Send a letter in favor of RD to: Blogger and Podcaster Magazine Keys to the Game: Rulers in Creative Suite apps Mac: Command + r PC: Control + r Rookie Mistake Tip: Don't let a client dictate your contract to you. If you can't come to an agreement between the two parties, perhaps it is best to part ways. Links from todays show: Photoshop CS3 Cleanup Script (Windows) Photoshop CS3 Cleanup Script (Mac) Modest Mouse Contest In the Bullpen: del.icio.us Todays show featured music by: The Get Up Kids

Maybe a change is on the horizon for you. Do you do everything in a pattern or similar routine? If so there are probably things you are missing out on by not exploring new territory and more specifically analysing the way you use your tools. Email Campaign: Send a letter in favor of RD to: Blogger and Podcaster Magazine Keys to the Game: Bullet point in InDesign Mac: Option + 8 PC: Alt + 8 Rookie Mistake Tip: Don't lose those great tips. Write them down, save them to your hard drive, make a blog or web page...just make sure you save the relevant ones or you may lose them forever. Links from todays show: CS3 Final Cut Studio 2 Adobe Online Events After Effects and Premiere Betas In the Bullpen: Real World Illustrator Blog and Podcast Todays show featured music by: Ten Foot Pole

In this episode we'll discuss some strategies for monetizing your design skills, whether it be selling a service, selling goods, or combinig with other companies to turn a profit. We also look at different ways to turn your designs into self promotion. Email Campaign: Send a letter in favor of RD to: editorial@commarts.com Keys to the Game: Choose tools in Photoshop, Illustrator and InDesign Selection tool (black arrow): v Direct Selection tool (white arrow): a Rookie Mistake Tip: There will be no resting on one's laurels! Exercise you brain and stay sharp with your brainstorming and creativity! Links from todays show: Bert Monroy Disc Makers In the Bullpen: Revver Todays show featured music by: The Descendents

This week Jake tackles the topic of job security. He talks about how the job market drastically changed around 2000 and explains why. While many feel safer working for someone else it may not always be the case. Jake relates working for an employer to owning your own business and how it's important to think about diversifying your income. It's not about discouraging you from working for someone else and feeling secure, it's about thinking about how to protect yourself in todays business market. He covers a couple of design news items from Adobe and finishes up with his Rookie Recommendation for the week. Design News: Adobe Max Keynote Speakers (https://max.adobe.com/speakers/) Adobe adds 665 fonts to Creative Cloud (https://www.creativebloq.com/news/adobe-adds-665-fonts-to-creative-cloud) Rookie Recommendations: Jake - GoodSync (https://www.goodsync.com/lp?frm=gsp-015&affid=rd018) The Client Attraction Mindset by Taughnee Link to Book - The Client Attraction Mindset (https://gumroad.com/a/212644979) Interview with Taughnee - Rookie Designer Podcast Episode 169 (https://www.rookiedesigner.com/rd169) Remember to follow the instructions given in the podcast to win one of three copies of her book! Winner will be announced in the next few weeks.

Its a bit of a mixed bag this time. We discuss a few different topics that could affect your daily design life. Email Campaign: Send a letter in favor of RD to: editorial@commarts.com Keys to the Game: Open the Actions Panel in Flash Mac: F9 PC: F9 Rookie Mistake Tip: Don't fall behind in the applications you use on a daily basis. If you're still in Photoshop 6 or 7 with CS3 soon to be out, you may want to start thinking about an upgrade!. In the Bullpen: Craigslist Cerative Hotlist Ford site (try turning Javascript off!) In the Bullpen: PhotoshopLab Todays show featured music by: The Fully Down

There's a lot to be learned from other designers, but when you have one at your disposal to answer all your questions and deal with problems, the results can be much better. Email Campaign: Send a letter in favor of RD to: editorial@commarts.com Keys to the Game: Select next object Above/Below Illustrator Mac: Command + Option + ] or [ PC: Control + Alt + ] or [ Rookie Mistake Tip: Don't dump on yourself. The more projects/jobs you take on at once, the harder it is to stay focused on the details of each, and your work will suffer as a result. In the Bullpen: Meetup Todays show featured music by: Tenpin

Hopefully this will never happen to you. My computer won't start and its making my life hell! Email Campaign: Send a letter in favor of RD to: info@printmag.com Keys to the Game: Open disc drive when computer doesn't boot up Mac: Hold Mouse Button Down + Start Computer Boot up from a disc Mac: Hold C Down + Start Computer Gives option to boot from other discs or run hardware tests Mac: Hold Option Down + Start Computer Rookie Mistake Tip: Don't be stupid or lazy like me. Back up your files as much as you possibly can, especially if they are files for your clients! You never want to lose your work to a non-functioning computer. In the Bullpen: Alsoft Disk Warrior 4

Its interview time again, and I might just be getting better at this! Listen to my experience with one of the longest interview adventures yet, and perhaps pick up a tip or two for your next opportunity. Email Campaign: Send a letter in favor of RD to: info@printmag.com Keys to the Game: SHow Hidden Characters in Illustrator and InDesign Mac: Command + Option + i PC: Control + Alt + i Rookie Mistake Tip: Have a gameplan when you go in for an interview, and learn all you can from your past experiences. If it didn't work last time, switch something up... or everything! Ask for feedback fro the interviewer (they might just give it to you). Links from todays show: Apple TV Quicktips - Making a Killer Screencast Part 1 In the Bullpen: InDesign Secrets VTC Computer Software Training Todays show featured music by: Strung Out

What's the difference between a Font and a Typeface? What fonts can I use for a printed project, web, video? Listen to this podcast for a lesson in typology. Email Campaign: Send a letter in favor of RD to: info@printmag.com Keys to the Game: Lock guides in Photoshop Mac: Command + Option + ; PC: Control + Alt + ; Rookie Mistake Tip: Do yourself a favor and pretend those Bold, Italic and Underline buttons are not there in your favorite layout app. Using these and then sending off to the printer can cause problems. Links from todays show: US TV going Digital House Industries Adobe Type Library Linotype Library In the Bullpen: OurStage Todays show featured music by: The Offspring

Working with outside vendors is unavoidable, so how can we make sure we get the best services out there? In this episode we'll take a look at some ways to evaluate and choose a printer that's suited for your specific needs. Email Campaign: Send a letter in favor of RD to: info@printmag.com Keys to the Game: Switch between applications in the OS Mac: Command + tab PC: Alt + tab Rookie Mistake Tip: Be very careful who you let into the process of dealing with a vendor. If you are the one who created the piece to be printed, you should most likely be the one approving the proof. In the Bullpen: LearnFlash.com Video Podcast Todays show featured music by: Alkaline Trio

Good salesmanship coupled with great customer service is a hard thing to come by these days, but if you want to keep your customers happy, and keep them coming back, then this is something to work on. If you treat your clients right, they'll return the favor. Email Campaign: Send a letter in favor of RD to: info@printmag.com Rookie Mistake Tip: Don't fall out of practice with you software OR design skills. A great way to keep yourself practiced is to participate in design contests. These contests can further your career, build your confidence and help you make a name for yourself. Links from todays show: Photoshop Support (article on RD and QT) In the Bullpen: Communication Arts Competitions Todays show featured music by: The Lawrence Arms

The dreaded tax season is upon us, and with it comes many things to keep in mind. How much you owe and when to pay, what can be subtracted from your taxable total, and how to go about filing to name a few. In this episode we'll cover these issues and more. Email Campaign: Send a letter in favor of RD to: stepeditor@dgusa.com Keys to the Game: Merge Layer Down in Photoshop Mac: Command + e PC: Control + e Rookie Mistake Tip: There's no way around paying taxes, so don't even waste your time trying. Educate yourself about the laws dealing with taxes and save yourself as much money as possible. In the Bullpen: John Nack on Adobe Todays show featured music by: Descendents

Need help finding a job? Most people do, and there is help out there in many different forms. I recently took the steps to sign on with a cretive placement agency and learned a lot in the process. In this episode I'll share my experience in choosing, intervewing with and signing up with such a resource. Email Campaign: Send a letter in favor of RD to: stepeditor@dgusa.com Keys to the Game: Toggle Compact Mode in Bridge Mac: Command + Return PC: Control + Enter Rookie Mistake Tip: Don't Believe the hype! If there is a resource or service you'd like to try out, DO IT! Don't be discouraged just because someone else said it doesn't work, or that you can't do it. If there is no cost, then there's nothing for you to lose. In the Bullpen: How Job Bank Todays show featured music by: Alkaline Trio

Unless your lucky enough to have jobs handed to you by others, you probably need an effective way to convince businesses that you have what they need in terms of design services. This is where knowing how to effectively market your business with a job proposal comes in, and that's what we'll talk about in this episode. Keys to the Game: Preflight in InDesign Mac: Command + Shift + Option + f PC: Control + Shift + Alt + f Rookie Mistake Tip: Getting your potential client to read your job proposal is the key, so don't bore them with a 2-page essay and don't underwhelm them with a 2-sentence proposal. In the Bullpen: Photoshop Support Todays show featured music by: Texas is the Reason

This week Jake and Carl discuss how important it is to say no as a creative and business owner. It can be a difficult thing to do but sometimes projects and clients aren't a good fit. They discuss some of the situations where they have had to say no and explain what helped them make that decision. Throw in a couple design news items and this weeks Rookie Recommendations and you got yourself episode 171. Design News: These designers have reimagined the 'wheelchair symbol' to include invisible disabilities (https://www.digitalartsonline.co.uk/news/graphic-design/these-designers-have-reimagined-wheelchair-symbol-include-invisible-disabilities/) Enter GDUSA’s 55th Anniversary American Graphic Design Awards™ (http://gdusa.com/top-stories/2018-american-graphic-design-awards) Rookie Recommendations: Carl - Fodor's Essential Scotland (Travel Guide) (https://amzn.to/2vhZS5x) Jake - Opt-Out Life Podcast (http://optoutlife.com/) BS Flag Sometimes you just have to pull out the good ole BS Flag when you are dealing with someone. We think every designer should have one of these. https://uploads.fireside.fm/images/0/0872b33f-2d39-4396-b721-e6f696d6e6e3/z18OHNKf.png The Client Attraction Mindset by Taughnee Link to Book - The Client Attraction Mindset (https://gumroad.com/a/212644979) Interview with Taughnee - Rookie Designer Podcast Episode 169 (https://www.rookiedesigner.com/rd169) Remember to follow the instructions given in the podcast to win one of three copies of her book! Winner will be announced in the next few weeks.

HCI is the study of how Humans and Computers interact. By following some simple guidelines, we can assure that our interface or website is easy to understand and will provide a successful experience for all. Keys to the Game: Find and Replace Mac: Command + f PC: Control + f Rookie Mistake Tip: Don't confuse your visitors right off the bat. Make sure you have some sort of textual or visual clues to help them know where they are and where they are going, or they'll be going elsewhere for the content or services! Links from todays show: Darkroom Magazine sitepoint.com (definition of HCI) Vans Shoes site In the Bullpen: Dynamic Graphics Magazine Todays show featured music by: Monsula

Once the contract is signed by the client and the deposit is in your hot little hands, its time to start the project. In this episode we'll continue on with the freelance process, touching on topics like brainstorming, approval processes and billing. Keys to the Game: Preview in Illustrator Mac: Command + y PC: Control + y Rookie Mistake Tip: Keep your projects on separate contracts and try to get paid for one job before starting another for the same client, to ensure timely compensation. Links from todays show: Apple iPhone Flight Check Studio In the Bullpen: Brainstorming Techniques (Write Design Online) Todays show featured music by: The Living End

What steps do I take in executing a freelance job for a client? Listen to this episode (and the next) and you'll find out just that. We'll look at good practices to make your workflow and business decisions good ones time and again. Keys to the Game: Align two lines of type in Indesign and Quark Mac: Command + PC: Control + Rookie Mistake Tip: Once you develop a system or process for freelance jobs, stick to it. No matter how small the job, it will help your consistency and guarantee a solid product. Links from todays show: Video about Windows Vista In the Bullpen: Adobe Labs Todays show featured music by: Rocket from the Crypt

Working by yourself is one thing, but joining a team of designers is quite another. In this episode we'll look at what adjustments must be made to succeed as part of a larger design group, and how this experience can make you a stronger designer in the end. Keys to the Game: Arrange Layers in Photoshop Move layer back Mac: Command + [ PC: Control + [ Move layer to bottom Mac: Command + Shift + [ PC: Control + Shift + [ Move layer forward Mac: Command + ] PC: Control + ] Move layer to top Mac: Command + Shift + ] PC: Control + Shift + ] Rookie Mistake Tip: Don't be afraid to ask your coworkers for help. That's partially what they are there for and you can learn a lot from them. In the Bullpen: Worth 1000 Todays show featured music by: Jets to Brazil

Rookie Designer 52

Rookie Designer 51

Rookie Designer 50

Rookie Designer 49

Rookie Designer 48

This week Carl and Jake discuss how they each learned to become graphic designers. One going to school and the other learning from hands on experience. This has been a hot button issue for ever among the creative community. They discuss the pro and cons of both situations. They also discuss alternative education methods that are becoming more and more popular. Jake has a bit of a crazy news item to share and they end with their Rookie Recommendations for the week. Design News: Adobe will reportedly bring the full Photoshop to the iPad (https://www.theverge.com/2018/7/13/17567886/ipad-photoshop-release-date-apple-photo-editing-adobe) Japanese company uses armpit advertising to one-up competition (http://lifestyle.inquirer.net/300797/japanese-company-uses-armpit-advertising-one-competition/) Rookie Recommendations: Carl - Dr. McGillicuddy's Intense Butterscotch (https://drmcgillicuddy.com/) Jake - Graphic Means (http://www.graphicmeans.com/) The Client Attraction Mindset by Taughnee Link to Book - The Client Attraction Mindset (https://gumroad.com/a/212644979) Interview with Taughnee - Rookie Designer Podcast Eps 169 (www.rookiedesigner.com/rd169) Remember to follow the instructions given in the podcast to win one of three copies of her book! Winner will be announced in the next few weeks.

Rookie Designer 47

Rookie Designer 46

Rookie Designer 45

Rookie Designer 44

Rookie Designer 43

Rookie Designer 42

Rookie Designer 41

Rookie Designer 40

Rookie Designer 39

Rookie Designer 38

This week Carl and Jake are really excited to bring on Taughnee Golubović from Endeavor Creative (https://endeavorcreative.com/) for an interview. We have been really good friends and fellow creatives for many, many years. Taughnee shares a bit of her journey to get to where she is as a creative and also how she went from living in Alaska to living in Croatia. She also talks about how that effected her business and what she had to do to really change things up with her business to get it growing again. Her business adventures are what have inspired her new book Client Attraction Mindset (https://endeavorcreative.com/shop/). Be sure to listen to the whole episode so you can find out how you can win one of three copies of Taughnee's new book. We have a special set of tasks and will be randomly picking individuals from those who follow the steps. This is a $47 value for FREE! Find the book, Client Attraction Mindset here: https://endeavorcreative.com/shop/ (https://gumroad.com/a/212644979) Speical thanks to Taughnee from Endeavor Creative (https://endeavorcreative.com/) for taking the time to hang out with us and discuss her business, her adventures, and most importantly talk to us about her new book! Be sure to check out Taughnee online at www.EndeavorCreative.com (https://endeavorcreative.com/) and like her Facebook page at www.facebook.com/endeavorcreative (https://www.facebook.com/EndeavorCreative/). Special Guest: Taughnee Golubović.

Rookie Designer 37

Rookie Designer 36

Rookie Designer 35