Explore every episode of the podcast Roofing Success
| Title | Pub. Date | Duration | |
|---|---|---|---|
| What Roofing Looks Like in 2030 (You’re Not Ready for This) with Adam Sand | 04 Nov 2025 | 01:13:25 | |
Roofing is about to change forever. | |||
| You Can’t Build a Scalable Roofing Company Alone with Andy Keys | 28 Oct 2025 | 01:07:17 | |
Andy started FoxHaven Roofing Group while living in a halfway house. | |||
| The Art of Saying No: The Sales Secret 97% of Roofers Miss with Dashaun Bryant | 26 Aug 2025 | 01:00:57 | |
You’re not losing sales because of price. You’re losing them because you avoid the word “no.”
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| 180: Cultivating Growth: A Journey of Intentionality in Personal Development with Dashaun Bryant | 05 Dec 2023 | 00:48:14 | |
Dashaun Bryant is a door-to-door sales coach and trainer with 6 plus years of experience in the Storm Restoration Industry. He uses his skills to help door-to-door salesmen maximize their potential, by teaching them how to Hustle with Principles, maintaining a positive attitude, and getting their minds right so they can get their grind right. He travels around the country helping other Roofing Companies revamp their sales team and gain clarity on their vision. | |||
| 179: Building a Team For Your Roofing Business That Beats the Odds with Terry Gwaltney | 28 Nov 2023 | 01:04:29 | |
Terry is a Serial Entrepreneur, Author, Culture Champion, and Servant Leader. He's devoted to building incredible cultures and helping individuals discover their purpose, determined to make an indelible mark by inspiring others to use their time, talents, and resources to improve the world. | |||
| 178: Fostering Employee Ownership and Team Buy-In for Company Growth with Tony Flattum | 21 Nov 2023 | 01:08:32 | |
Tony Flattum, from Stillwater, Minnesota, is the Managing Director of Built Strong Exteriors. His journey into the world of construction was sparked by the influence of a trusted friend. Tony firmly believes that the quality of individuals within the company is the key differentiator. Drawing upon his extensive experience, he actively mentors and empowers his team to consistently deliver excellence from project inception to completion. On this episode, we dive into the multifaceted aspects of nurturing a sense of employee ownership within the organization and facilitating a culture of team buy-in, all of which are integral components of our overarching strategy aimed at driving sustainable and substantial growth for the company. Links: https://www.builtstrongexteriors.com/ Resources: | |||
| 177: Elevate, Evolve, Excel: The Power of Relationships in Roofing with Ashley Smith | 14 Nov 2023 | 01:01:26 | |
Ashley Smith is the proud owner of Always Forward Roofing, a testament to her unwavering dedication to helping others and her entrepreneurial spirit. With a life philosophy of "see a need and fill it," she has consistently strived to make a positive impact on the lives of those around her. Ashley's journey as a business owner began at a remarkably young age when, at 12, she started making and selling jewelry, marking the start of her entrepreneurial journey. Her enthusiasm for exploring alternative income avenues rather than conforming to the traditional 9-5 work structure has been a defining characteristic of her life. Ashley's entry into the roofing industry was serendipitous, as it happened when she was exploring career options entirely unrelated to roofing. A chance invitation led her to climb her first roof and perform her initial inspection, and she instantly fell in love with the industry. Her passion for being outdoors and her aversion to a sedentary lifestyle perfectly aligned with the roofing profession, making it an ideal fit. As Ashley continued her journey in the roofing sector, she identified a critical need in her area. She observed that the "standard" installation practices needed improvement and that homeowners lacked information about roofing materials and installation practices. It was then that she made it her mission to elevate industry standards and educate consumers, empowering them to make informed decisions about their roofing needs. Ashley firmly believes in the power of collaboration and thrives on building strong business relationships with like-minded industry partners who share her commitment to excellence and customer satisfaction. Outside of her professional life, Ashley is a loving wife to Andy, her high school sweetheart and soulmate, who is an architectural photographer. Together, they share the joy of parenting five wonderful children, ranging in age from 1 to 13. Ashley's dedication to her family, her passion for her work, and her commitment to improving the roofing industry define her as a remarkable entrepreneur and a compassionate individual. Links: https://www.alwaysforwardroofing.com/ Resources: | |||
| 176: The Power of Replicating Effective Processes in Roofing with Stuart Hastings | 07 Nov 2023 | 00:57:07 | |
Stuart Hastings, owner of Absolute Construction in Beaumont, Texas, has spent his entire working life in the construction industry. Following a four-year tenure as the General Manager at Williams Insulation, he seized an opportunity to work for a local roofing company, which he remained with for approximately two years. Subsequently, Stuart embarked on an independent venture, establishing Absolute Construction, a business he founded nearly 29 years ago. Absolute Construction, under Stuart's ownership, is known for its professional approach. The company operates from a 20,000 square-foot warehouse equipped with offices for the entire staff, setting it apart from competitors who often work from their home. Stuart has implemented a structured system with production managers and estimators overseeing various divisions, including shingle roofing, metal roofing, flashing, commercial roofing, and even a fencing division. In addition to these resources, Stuart personally owns a standing seam roll former and a 21-foot Veriobend trim folder. These assets enable Absolute Construction to offer both custom and standard roof flashing solutions for new construction and existing reroofs. Above all, the company's reputation is built on its commitment to delivering on promises, consistently exceeding expectations. Outside of the business, Stuart and his wife own a beach house on the Bolivar Peninsula, a part of the Galveston Bay system, which they frequent almost every weekend. They are also avid travelers, adding depth and variety to their life experiences. On this episode, we talk about the power of replicating effective processes in roofing. Links: Resources: | |||
| 175: Overcoming Diversification Fears: The Power of Specializing in Roofing with Michael Pickel | 31 Oct 2023 | 00:54:34 | |
Michael joined the roofing industry in 2017 after completing a Bachelor of Science (BS) from Texas A&M University in 2015. He was an estimator learning the ins and outs of commercial roofing, primarily. With a sales background, Michael helped Texas Traditions Roofing grow their new construction department and then moved into a sales role within the residential division. He then became the Vice President overseeing residential roofing and marketing while continuing to grow the commercial division. | |||
| 174: Earn It, Do More: Keys to a Successful Roofing Company with Derek King | 24 Oct 2023 | 01:01:02 | |
Derek King, the founder of True Force Roofing, found his way to Gainesville, Florida, from his hometown of Folkston, Georgia. His journey began when he met his wife during his active duty service, and they soon discovered they were expecting their first child, Indy. To be closer to family in Gainesville, Derek transitioned to the Florida Air National Guard. With his uncle's roofing experience as inspiration, Derek dived headfirst into the roofing industry upon arriving in Gainesville. He co-founded True Force Roofing with a mission to prioritize customer service above all else. Derek's "why" moment came early in life, driven by a passion for entrepreneurship and a desire to serve others. As a business owner, he sees joy in not only serving his community but also guiding his team to personal and professional growth. Balancing work and personal life is a constant challenge for Derek, who views entrepreneurship as a lifestyle rather than just a career. He's grateful for the support of his loved ones as he navigates the demands of building a lasting brand. Derek draws wisdom from a diverse set of mentors, and his unique journey in the roofing industry fuels his innovative spirit. His guiding motto, "Love people," reminds his team to show grace and kindness in every interaction, recognizing the profound impact small acts of compassion can have on others. Derek views commerce as an opportunity to make a positive difference in people's lives and believes in uplifting both his team and the community to their highest potential. "We are also able to lift others to their highest version when we show grace and pour out positive energy." On this episode, we talk about the secret keys to owning a successful roofing company. Links: https://www.trueforceroofing.com/ https://www.facebook.com/trueforceroofingfl https://www.instagram.com/trueforceroofing/ Resources: | |||
| 173: How to Develop a Culture That Retains and Attracts Top Talent with Sal Pirozzi & Kayla Messinese | 17 Oct 2023 | 01:03:06 | |
Sal and Kayla are Maryland natives. Sal, the President, founded MARS Restoration with the aim of making a positive impact on employees' lives. Kayla has a passion for sales, and during COVID, someone referred her to home improvement sales. Later, she had a friend working at MARS who told her wonderful things about what Sal does for the company and its employees. She thought, 'Wait, sign me up!' Kayla was promoted from Canvas Manager to Marketing Director in January. MARS Restoration sets itself apart from others because they take the storm restoration business to another level with face-to-face lead generation. After a storm, they are there to assist homeowners in their time of need and educate them about their property and the available options. On this episode, we talk about how to develop a culture that retains and attracts top talent. Resources: | |||
| 172: Roofing Success Unfiltered - The No-Bull Approach to Becoming a Top Contractor with Tommy Mello | 10 Oct 2023 | 01:01:17 | |
Tommy Mello is the owner and operator of A1 Garage Door Service, a leading $220+ million home service business based in Phoenix, Arizona, with over 700 employees in 22 states. Tommy is also the host of the Home Service Expert, a top 0.1% podcast, and the author of Elevate, a book where he shares his secret to attracting, retaining, and developing A-Players. Freedom 2023 Event in November 2023 - Learn How to 10x Your Business. The Only Conference Where You Can Learn Directly From 9-Figure Home Service Entrepreneurs Links: https://www.instagram.com/officialtommymello https://www.facebook.com/groups/2732901080161138 https://twitter.com/realtommymello https://www.linkedin.com/in/tommymello Resources: | |||
| 171: Building Your Roofing Brand Through Creating Community w/ Diego Dante | 03 Oct 2023 | 01:00:43 | |
Diego Dante, the President of RoofCON, is from Greenville, SC. He entered the roofing industry following a successful career in marketing. Amid the challenges posed by Covid, Diego shifted his focus to RoofCON, resulting in remarkable growth. With an estimated attendance of 4,000 participants, RoofCON has emerged as one of the premier conferences in the field. Beyond his role at RoofCON, Diego finds joy in spending quality time with his wife, Katie, and their two children, Jaxon and Rosie. “Free expo tickets at RoofCON.com to hang out with JobNimbus and the Roofer Marketers team 🙂” On this episode, we talk about building your roofing brand through creating community. Resources: | |||
| Stop Gambling with Your Ad Budget: Become the GC of Your Marketing with Adam Bensman | 19 Aug 2025 | 00:57:07 | |
Most roofers throw money at marketing and just hope it works. | |||
| 170: Fostering Growth Through a Positive Employee Culture in Roofing with Jennifer Westhoff | 26 Sep 2023 | 00:53:28 | |
Introducing Jennifer Westhoff, a dedicated member of Christian Brothers Roofing serving as the Admin Operations specialist. Jennifer, a resident of Kansas City who was raised in Oklahoma, made a pivotal career decision by leaving her corporate job and joining the company soon after her younger brother, twelve years ago. | |||
| 169: How Private Equity Companies Value Roofing Companies, & How You Can Build to Sell with Mike Braun | 19 Sep 2023 | 00:57:45 | |
Mike Braun is a successful entrepreneur with more than twenty years of experience in the construction industry. Mike started his first construction-related business while still in high school, and his passion for the industry has grown since. His first exposure to the exterior remodeling business was during the summer between high school and college when he worked for a local roofing contractor as a sales representative in Nebraska. Mike continued to work for this contractor throughout and immediately after college before deciding to pursue a more entrepreneurial environment. He joined a regional renovation and storm repair company as a sales representative in Columbus, Ohio. Mike received several promotions in rapid succession – ultimately to Regional General Manager where he oversaw nine locations around the country. In March 2006 at age 24, Mike formed his own exterior remodeling firm, 123 Exteriors Inc., serving the Chicagoland area. While Mike’s entrepreneurial mindset may have started him down the path of owning his own company it was his firm belief in customer service, adherence to sound business practices, and vision to provide unique customer solutions, that were the ultimate catalyst to his founding of 123. In an industry of fly by night, in business one year out the next, and sometimes flat out dishonest competitors Mike knew there had to be a better way. 123 Exteriors started in a 900 square foot office with one Production Manager and one Sales Representative. Through relentless effort and a unique business approach, the new venture generated $1.3 million in revenue in its first year. In January 2007, Mike opened a second location in Columbus Ohio. Over the years 123 has achieved its success by constantly working to be a beacon of professionalism in the exterior insurance restoration industry. The company now operates permanent locations in 6 states and averages $10+ million in annual revenue. As a result of Mike’s leadership and determination, the company has been listed in Inc. Magazine’s annual 5000 Fastest Growing Privately Held Companies in the United States four times. In 2020, Mike sold 123 Exteriors to Fred Grove, a long-time employee and the company’s COO since 2016. Mike is excited to see where the new ownership will take 123 Exteriors in the years to come while he focuses his efforts on continuing to build on the solid foundation of Elite Claim Solutions. In 2018 Mike founded Elite Claim Solutions (ECS) with help of another long-time 123 Exteriors team member. After a pilot test with a number of contractors around the country in 2018, Mike and the team learned ways to refine the company’s processes and deliver elite service and elite results. ECS fully launched in 2019 and began building what is today one of the top supplementing firms in the industry. With over $100 million in claim volume processed, Elite is already following in 123 Exteriors’ footsteps by expanding the team and rapidly growing throughout the country. Mike is a tough but fair leader who always strives for what is best for his companies, his team members, and his customers. He pushes himself to grow and learn each day and in turn pushes his people to be their best. Mike’s former and current team members describe him as a unique and candid leader who provides direction and high standards while allowing them the freedom to learn, grow, and forge their own path to success. Today Mike’s decisions and ambitions are driven by his ultimate goal; to change the exterior insurance restoration industry from the inside out. Allow good contractors to rise to the top while pushing those who game the system out. On this episode, we talk about how private equity companies value roofing companies and how you can build to sell your business. Links: | |||
| 168: How to Add Roofing Services to a Successful Contracting Company with Jeff Sawyer | 12 Sep 2023 | 00:53:29 | |
Jeff Sawyer is the President and Owner of TruNorth, with a lifelong career in the construction industry. From an early age, he immersed himself in the world of building, commencing with small projects alongside his father in their basement. Throughout his High School and College years, he dedicated his summers to working with a local siding and roofing company, gaining hands-on experience in the field. | |||
| 167: How Being Coachable & Having Curiosity Will Lead To Success in Your Roofing Business with Jay & Taylor Miller | 05 Sep 2023 | 00:59:59 | |
Meet Jay & Taylor Miller, the dynamic duo behind Miller Storm Roofing & Reconstruction, a leading roofing and reconstruction company based in the heart of Fort Worth, Texas. Taylor's journey in the industry began under the guidance of her mother, laying the foundation for her expertise and passion for roofing and reconstruction. Meanwhile, Jay's entrance into the field was marked by a pivotal mentorship with a person named James, which ignited his dedication to the craft and the pursuit of excellence. What truly sets Jay and Taylor apart in the industry is their unwavering commitment to a unique and transformative culture. Beyond the nuts and bolts of roofing, they are devoted coaches, instilling in their team not only the strategies of the trade but also the secrets to success in life. With a team of seasoned CPAs and financial planners, coupled with their personal experiences of ascending the ladder of life, they empower their representatives with invaluable knowledge not only for roofing achievements but for life victories. At Miller Storm Roofing & Reconstruction, they have cultivated a culture that stands as a testament to unity and mutual growth. Every team member is driven to see one another triumph. The environment is more than just a workplace; it's a familial haven where camaraderie thrives. This spirit extends to their celebrated holiday outings, where families are warmly welcomed to partake in the collective joy.On this episode, we talk about how being coachable and having curiosity will lead to success in your roofing business. Links: | |||
| 166: Revolutionizing Employee Experience: The Power of HR with Rosalynn Verges | 29 Aug 2023 | 00:52:05 | |
Rosalynn is co-founder of Refinehry, a Minnesota-based joint-venture focused on creatively and strategically refining finance and HR practices in the contracting and home services space. Rosalynn’s 15-plus years as a certified Professional in Human Resources, with masters-level training from the University of South Dakota in organizational and leadership development, have given her valuable insight on what it takes to strategically create great places to work. She is an ELI-certified Train-the-Trainer who has worked with Fortune 500 companies as well as privately held businesses. Rosalynn is passionate about developing culture-focused organizations and helping leaders reach their full potential. When not coaching clients, you might find her coaching Little League Baseball, hiking a trail or hanging with her family. On this episode, we talk about revolutionizing the employee experience and the power of human resources. Resources: | |||
| 165: The Power of Value-Centric Business Strategies with David Poggensee | 22 Aug 2023 | 01:00:41 | |
David Poggensee is the owner of Texas Select Construction and a respected roofing coach. Born in Omaha, Nebraska, he later moved to Texas, where his passion for construction flourished. With a keen eye for innovation, David founded Texas Select Construction and quickly earned a reputation for excellence. Now, as a roofing coach, he encourages thinking outside the box when discussing roofing opportunities. His expertise, commitment to quality, and dedication to empowering others have made him a trusted mentor in the industry. On this episode, we talk about the power of having a value-centric business strategy for your roofing business. Links: https://texasselectconstruction.com/ https://www.facebook.com/texasselectconstruction/ https://www.instagram.com/texasselectconstruction/ Resources: | |||
| 164: Consistency Counts: Building Trust for Your Roofing Company with Sej Sorathia Deribin | 15 Aug 2023 | 00:56:29 | |
Sage Sorathia Deribin is the Co-Owner of Capitol Roofing and a lifelong resident of New Jersey. She obtained her college education in New York City and worked in the corporate banking industry for 15 years prior to transitioning into roofing. Sage experienced personal changes, including a divorce and having two young daughters, which led her to start her own company. She previously worked at a start-up in NYC before focusing her efforts solely on the roofing industry due to the pandemic. As the Operations Officer at Capitol Roofing, she manages the finance, marketing, and production aspects of the company. Sage and her fiancé run the family-owned business and have implemented various improvements, including standard operating procedures, a CRM system, and proper bookkeeping. Despite minimal focus on marketing, they have taken the company to the next level. Sage is an active member of the National Women in Roofing and the school's PTO in Nutley, NJ, where she resides with her two daughters aged 8 and 10. “I am extremely passionate about creating change and excelling in everything I touch!” On this episode, we talk about the importance of consistency and building trust for your roofing company. Links: https://www.capitolroofingco.com/ Resources: | |||
| 163: The Fuel of Passion - Why Having a Purpose is Essential for Roofing Success with Lance Sherry | 08 Aug 2023 | 00:54:07 | |
Lance Sherry was born and raised in Defiance, Ohio. After graduating from The Ohio State University back in '08, he faced some challenges finding a job in his field. Life had other plans, though, and he found his way into the roofing industry, starting as an installer and eventually climbing the ladder into sales. Then, in the winter of 2016, Lance took a leap of faith and followed his passion by launching his very own company, Buckeye Roofing and Exteriors. What sets them apart in the competitive market is their tight-knit company culture and their unwavering dedication to making sure every customer walks away happy. Lance and his team take great pride in delivering top-notch workmanship, and their stellar reputation in the community is a testament to that. Outside of work, Lance's life is just as exciting. He's engaged to a wonderful woman who's not only the love of his life but also his right-hand woman in the business. They're getting hitched in September 2024, and they couldn't be more thrilled. They have three little boys who keep them on their toes 24/7. Together, Lance and his partner put their hearts and souls into growing their business with a commitment to honesty and transparency. They're not just building a successful company; they're crafting a legacy they hope to pass down to their boys someday. It's a story of love, family, and entrepreneurship, and they cherish every step of this incredible journey. On this episode, we talk about why having a purpose is essential if you want to succeed in your roofing business. | |||
| 162: Bridging the Gap - Leveraging Systems and Processes for Roofing Success with Brenna Shepherd | 01 Aug 2023 | 00:59:42 | |
Brenna started her career in education as an adult ESL teacher in California. In 2016, she and her husband moved to Indianapolis so that her husband could pursue a degree in motorsports engineering at IUPUI. During the pandemic, she began working for Rojas Roofing as a driver and roofing assistant. After learning about the roofing trade hands-on, Brenna transitioned into an office role and has recently been promoted to General Manager. She currently oversees the office and operations of Rojas Roofing, as well as the marketing. In her free time, she enjoys cooking, gardening, and going out to eat at the many restaurants Indianapolis has to offer. On this episode, we talk about how to effectively fill the gap in your roofing business by harnessing the power of systems and processes. We dive into the critical role that well-designed systems and streamlined processes play in boosting your company's success and profitability. Links: https://www.facebook.com/RojasRoofingIndiana/ https://www.instagram.com/rojasroofingindiana/ Resources: | |||
| 161: Breaking the Mold - Rethinking Success and Redefining Education with Jen Silver | 25 Jul 2023 | 00:50:16 | |
With only five years in the roofing industry, Jen Silver is a relative newcomer compared to many. But in this short period of time, Jen has already made her mark in the Utah roofing community. She began working the phones as an inside sales representative at Roofline Supply, a subsidiary of SRS Distribution. From there she went on to work at a small Utah roofing company as its sales manager. Jen distinguished herself as talented and hard-working, quickly rising through the ranks to become the company’s general manager. Under Jen’s leadership, in less than two years the company nearly doubled its annual sales. In late 2019, Jen formed her own company, Roofing Utah. Today, Roofing Utah is one of the fastest-growing roofing companies in Utah. It has become “The New Standard in Roofing” through its premier warranties and exceptional customer service. Recently, Jen was the founding member of Women-Owned Businesses of Northern Utah. Through this organization, Jen hopes to help support other women in their efforts to become successful business owners, by offering educational classes and a mentorship program to aspiring female entrepreneurs. Jen prides herself on her work to help eliminate gender barriers for other aspiring women entrepreneurs, particularly in the male-dominated construction industry. When not walking roofs, Jen is the proud mother of four amazing kids and enjoys escaping the roofing world in the beautiful Utah mountains.On this episode, we dive into the transformative power of challenging conventional notions of success and exploring new horizons in education. Join us as we explore how redefining success can unlock untapped potential, encourage creativity, and foster a more holistic approach to learning. Links: https://www.facebook.com/roofingutahslc/ | |||
| He Put the Wrong Roof On—Then Turned It Into a Marketing Goldmine with Brett Tesson | 12 Aug 2025 | 01:04:38 | |
He put the wrong roof on. Yep—wrong color. Wrong shingle. Whole thing had to come off. | |||
| 160: Building a Winning Roofing Team: The Importance of Accountability & Unity with Mishell Cox | 18 Jul 2023 | 00:53:51 | |
Meet Mishell Cox, the proud owner of Cox Roofing, who exemplifies determination and goal-driven entrepreneurship. Mishell holds degrees in Business Administration, International Business, and Marketing from The Kelley School of Business, where she honed her skills and knowledge. Fluent in two languages, Mishell's biculturalism has been instrumental in her success, allowing her to become a certified interpreter and medical translator. Throughout her career, Mishell has showcased her commitment to service excellence. With 15 years of experience in the hospitality industry, she has cultivated impeccable customer service skills and a relentless drive to serve her community. Her various management roles have demanded reliability and a keen attention to detail. Prior to pursuing her dream of business ownership, Mishell even worked for a reputable pharmaceutical company, further expanding her expertise. Now, as the owner of Cox Residential, Mishell takes pride in delivering top-notch customer service and ensuring customer satisfaction. With a strong business acumen, she skillfully manages residential, multifamily, and commercial projects, aiming to generate cash flow, sales, and revenue. Mishell combines human, financial, intellectual, and physical capital to fuel economic development and growth. Amidst her success, Cox Residential remains a small, family-owned business that values reliability, honesty, and trustworthiness. On this episode, we talk about the significance of accountability and unity in building a winning roofing team and how these factors contribute to the overall success of the company. Links: https://coxres.com/ Resources: | |||
| 159: Unlocking the Secrets to Scaling Your Roofing Business with Sam Allsopp | 11 Jul 2023 | 00:59:35 | |
Meet Sam Allsopp, the accomplished managing partner at Neal Roofing and Waterproofing. Sam, a driven individual, co-founded the company with a vision to revolutionize the roofing industry through the integration of cutting-edge technology and modern business practices. Since its inception in 2019, Neal Roofing and Waterproofing has witnessed remarkable growth, with revenue doubling year after year. | |||
| 158: The Evolution of Your Roofing Business: What Happened Here Won't Get You There w/ John Hogan | 05 Jul 2023 | 00:55:02 | |
John Hogan is the owner and founder of Blue Nail Exteriors, a leading exterior home renovation company located in Montville, New Jersey. With a passion for innovation and a commitment to community, John has successfully led his company to become one of the most respected and trusted names in the industry. Having grown up with a father in the industry for nearly 50 years, John developed a deep appreciation for the art of transforming homes. He firmly believes that being an employee-first company translates to great customer experiences, and has built a culture within the company that prioritizes employee satisfaction and growth. When he's not working, John enjoys spending time with his wife Nina and their two young children, Jackson and Sophia. In this episode, we delve into the progression of your roofing enterprise and explore why the strategies that led you to your current success may not be sufficient to propel you forward. Links: https://www.facebook.com/groups/1667966683493967/user/1181954652/ https://www.linkedin.com/in/hoganmba/
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| 157: Crafting a Roofing Dynasty: Mastering Customer Experience and Professionalism w/ Ryan McCaslin | 27 Jun 2023 | 00:48:44 | |
Ryan McCaslin is an accomplished sales professional with over 15 years of experience in sales and sales training. He holds a degree in Business Administration from Thomas College and has established himself as a successful leader in the construction and development industry. Born and raised in Central Maine, Ryan started his career in a corporate environment but eventually gravitated towards the freedom and creativity of outside construction sales. He is the General Manager and the driving force behind a new home building company that he owns. As an architect of the business, Ryan has designed a company structure that is scalable and aims to grow from 2.4M to 12M within 2.5 years through 95% retail business. He has implemented critical processes for growth and believes in valuing his people and creating freedom for them. Ryan and his team share a passion for construction and development, and they take pride in delivering high-quality projects to their clients. Ryan's expertise in sales, business administration, and construction has been instrumental in the success of his company. He is dedicated to providing excellent customer service and building long-lasting relationships with clients. His leadership skills continue to drive his company's growth and success. “The journey of scaling, how important it is to have great people.” On this episode, we talk about crafting a roofing dynasty and mastering the customer experience with professionalism. Links: https://www.jameswhitneyco.com/ https://www.instagram.com/jameswhitneyco/ https://www.facebook.com/jameswhitneyco/ Resources: | |||
| 156: How Roofers Can Build a Winning Team with Trust, Heart, and the 'Give a Damn' Factor w/ Russ Gordon | 20 Jun 2023 | 00:56:11 | |
Russ Gordon is the founder and owner of Dragon Scale Roofing, a company committed to bringing real change to the roofing industry. Russ grew up in a broken home and left at 16, working multiple jobs until he joined the army. After his service, he worked in both construction and sales, finding success in both but ultimately enjoying sales more. Russ is married to an amazing woman, has five grown kids, and three grandchildren. Despite his challenging upbringing, he feels blessed and tries to find ways to give back and share his blessings with others. Originally from Jacksonville, FL, Russ got into roofing in Atlanta, GA, and spent several years working his way up the ladder. However, he realized he couldn't continue representing an industry that thrived on taking advantage of others. He spent a year and a half consulting for other companies before deciding to start his own business, one that would bring real change to the roofing industry. Months of planning went into the launch of Dragon Scale Roofing, which began on April 1, 2022. Russ's vision is not only to provide excellent service to customers but also to create a positive work environment for his employees. By starting his own company, Russ hopes to set a new standard in the roofing industry and make a real difference in people's lives. “I'm just an average guy who tries to do good things while not taking any crap.” On this episode, we talk about building a great team with trust, heart and the ‘give a damn’ factor. Links: https://dragonscaleroofing.com/ https://www.facebook.com/DragonScaleRoofing Resources: | |||
| 155: A Revolutionary Approach to Finding, Recruiting, and Hiring Top Talent for Your Roofing Business w/ Jody Underhill | 13 Jun 2023 | 00:53:59 | |
Jody Underhill is an established internet marketing and recruiting strategist who helps organizations leverage social media to share their message to increase profits and recruit and retain A players on their team. He has worked with DigitalMarketer.com, Darren Hardy, the publisher of Success Magazine, Winner of Last Comic standing John Heffron, along with national and international corporations on marketing strategies. Jody has blended his unique experience as an Executive Director with a Fortune 250 company along with his meteoric rise as one of the most sought after marketing digital strategists for local businesses and blended it into a “unique recruiting process” exclusively for the Home Services industry. As CEO of RapidHirePro.com he has grown the business from inception to working with 100+ home service companies in just 12 months. On this episode, we talk about creating a revolutionary approach to finding, recruiting, and hiring top talent for your roofing business. Links: https://www.facebook.com/rapidhirepage Resources: | |||
| 154: Grow Your Roofing Business by Appointment Selling & Inside Sales Follow-up w/ James Baskin | 06 Jun 2023 | 00:51:04 | |
James King Baskin is the Founder of Outsource Kings from Florida but living most the time in South America Colombia. A former Insurance agent who didn't have time to call leads and found himself with no system to follow up with prospects he create a remote managed team of employees for all things phone calls. The company focuses on over communication with clients, welcoming any feedback as well as transparency in their work, using clients CRMs to keep track of leads and keep things in their systems. | |||
| 153: Focusing On People & Integrity Above All Will Build An Unstoppable Roofing Brand | 30 May 2023 | 00:52:58 | |
Brian Walton is a highly respected General Manager and Partner at BFARR Contracting, a family-owned and -operated company that provides superior roofing, solar roofs, electrical, window, siding, and exterior services. With a philosophy based on Building Relationships, Brian and his team have become known for their commitment to honesty, integrity, and workmanship on every job, every time. | |||
| 152: Done Beats Perfect: The Art of Implementation in Your Roofing Business with Pat Readyhough | 23 May 2023 | 00:57:07 | |
Pat has been in the home remodeling and construction industry for almost 30 years. His journey began in college running painting crews to help pay for his tuition while attending Virginia Tech. Upon graduating, he went to work as an in-home rep selling roofing, siding, windows, and doors. After learning the operations side of an exterior remodeling business, he built and sold his own exterior remodeling company. In 2010, Pat was building a new exterior company and stumbled into an opportunity to join forces with a well-establish 46-year-old company. On a handshake, he merged his small company with Pond Roofing with the understanding that the Pond family would sell him the company. In 2012 he bought the company and has been working to fine-tune Pond’s operations to increase the quality of experience of their customers, teammates and community. | |||
| 151: The Power of Teamwork in Roofing: Scaling & Achieving Change with Patrick Muhs | 16 May 2023 | 00:55:53 | |
Pat Muhs is the owner of Moose Roofing. Muhs grew up in a family-owned construction company and has been in the roofing business in Omaha since 1997. With a Best of Omaha designation 2018 and a repeat in 2019, and backed by numerous positive customer reviews on Google and Facebook, which Muhs says is a reflection of the incredible dedication of a team of employees who he treats like family. | |||
| The #1 Mistake Roofers Make After Getting Leads (And How to Fix It with AI) with Josh Crouch | 05 Aug 2025 | 00:53:55 | |
Most roofing companies pour time and money into getting leads… but then blow it when it counts most. | |||
| 150: 2023 Roofing Industry Benchmark - Where Does Your Business Stand? with Kaili Smith | 09 May 2023 | 00:59:15 | |
Kaili Smith is the VP of Marketing at JobNimbus, the number one roofing software. Kaili's passion for marketing and roofing has led to a lot of fun projects, one of the latest ones being the 2023 Peak Performance study. Her passion for behavioral marketing and teaching others how to amplify their talents has changed how JobNimbus approaches marketing and customer communication. Kaili is the lucky Mom of two children and has the best marketing team on the planet.On this episode, we dive into the importance of understanding the current state of your roofing business and the industry as a whole, with insights from the 2023 roofing benchmarks report. Download the 2023 Roofing Industry Benchmark NOW! | |||
| 149: Making the Most of Limited Time with Fun and Efficiency with Curtis Yates | 02 May 2023 | 00:47:35 | |
Curtis Yates is a highly experienced professional in the roofing and construction industry. As the President of Yates Roofing & Construction, based in Oklahoma City, Oklahoma, he leads a team of hardworking and honest individuals who are dedicated to delivering the best roofing and construction services to their clients.Before joining Yates Roofing, Curtis served as Sales at Elliott Roofing, where he gained extensive knowledge and expertise in the roofing industry. With many years of experience in the field, Curtis understands the importance of finding the most effective solution for each client and providing them with the best possible end result.At Yates Roofing & Construction, Curtis and his team believe in leading by example and serving others. They consider their clients to be a part of their family, and they go above and beyond to ensure that every client receives honest advice and superior craftsmanship. Transparency is a core value of the company, and they are committed to providing their clients with open communication throughout the entire process.On this episode we talk about making the most of limited time with fun and efficiency! | |||
| 148: Uncovering the Potential of the Roofing Industry with George Villegas | 25 Apr 2023 | 00:57:50 | |
George Villegas is the proud owner of Marva Roofing, a reputable roofing company based in Edinburg, TX. With over 13 years of service in the US Army, George has instilled a strong work ethic and commitment to excellence in his roofing business. He also holds a 4-year degree in Computer Science, which has helped him apply advanced technology and innovative solutions to his roofing services.As the owner of Marva Roofing, George understands that roofing problems can be stressful, which is why he has assembled a team of experienced roofing experts who are dedicated to delivering quality workmanship and excellent customer service. They offer a range of residential and commercial roofing services throughout South Texas, including McAllen, Mission, Edinburg, and Brownsville.At Marva Roofing, their mission is to provide reliable and affordable roofing solutions using only the best materials available in the market. They offer free estimates and timely service, and their expert roofers are highly skilled and hardworking professionals who always deliver exceptional results.George and his team have earned a solid reputation as the best roofing company in the Rio Grande Valley, thanks to their commitment to customer satisfaction and quality work. They are always ready to take on any roofing project, big or small, and ensure that every customer gets the best possible service.On this episode we talk about uncovering the potential of the roofing industry. | |||
| 147: How Contractors Can Maximize Their Resources for Success with Tobiah Rocker | 18 Apr 2023 | 00:56:32 | |
Meet Tobiah Rocker, a passionate contractor and restoration specialist with a deep commitment to making a positive impact in his community. As a single father, Tobiah understands the importance of hard work and dedication and brings these qualities to every project he undertakes.With years of experience in the restoration industry, Tobiah is dedicated to providing exceptional service and exceeding client expectations. His expertise extends to all aspects of roofing and restoration, and he is always up-to-date with the latest techniques and technologies in the field.Beyond his work, Tobiah is deeply committed to giving back to his community. He volunteers his time and resources to various charitable organizations and community initiatives, and is always looking for new ways to make a difference.In his free time, Tobiah is an avid fitness enthusiast. He believes that physical fitness is key to maintaining a healthy and productive lifestyle, and enjoys inspiring others to take care of their bodies and minds.But perhaps most importantly, Tobiah’s focus is on advancing the lifestyle of black and minority contractors in the roofing space. He is dedicated to providing opportunities for underrepresented groups to succeed in the industry, and to breaking down barriers that prevent marginalized individuals from achieving their full potential. Through his work, Tobiah is making a real difference in the lives of those around him, and is paving the way for a brighter future for all. | |||
| 146: The Role of Self-Discipline in Overcoming Excuses & Achieving Roofing Success w/ Paul Nolan | 11 Apr 2023 | 01:07:46 | |
Paul Nolan is the CEO of Regal Roofing, a leading roofing company based in Atlanta, Georgia. Paul's passion for roofing stems from a difficult experience in his past. He was getting screwed over in his previous job, which inspired him to start his own roofing company. This experience has instilled in him a strong sense of entrepreneurship and has been instrumental in shaping his vision for Regal Roofing. At Regal Roofing, Paul has created a unique culture that prioritizes personal, professional, and financial freedom. Paul has three children, is committed to taking care of his health and enjoys traveling. | |||
| 145: Entrepreneurial Mindset: Overcoming Failed Startups & Scaling a Roofing Business w/ Otis Floyd | 04 Apr 2023 | 00:50:41 | |
Otis Floyd is a former professional football player turned successful roofing business owner, based in Douglasville, GA. After graduating from the University of Louisville with a degree in Criminal Justice, Otis went on to play 11 seasons of professional football in the Canadian Football League (CFL) and XFL.Following his football career, Otis worked as an insurance adjustor for over a decade, gaining valuable experience and expertise in job costing and other areas of the roofing business that most owners are not well-versed in. This experience led him to start his own roofing company, Paramount Roofing & Consulting, which has quickly become a trusted name in the industry.As the owner of Paramount Roofing & Consulting, Otis is committed to providing his clients with the highest quality service and workmanship. He brings the same level of dedication and determination to his business that he did to his football career, and is proud to have built a successful company that is known for its honesty, reliability, and exceptional customer service. | |||
| 144: Why Knowing What You Want is Key to Success in Your Roofing Business w/ Robin Scherer | 28 Mar 2023 | 00:50:58 | |
Robin Scherer is the Chief Executive Officer of Trust Roofing, a reputable roofing company based in South Florida. Robin has built a solid reputation for providing high-quality roofing services that exceed the expectations of clients.As the CEO of Trust Roofing, Robin is responsible for overseeing the daily operations of the company and ensuring that the business runs smoothly. Robin and his team at Trust Roofing take pride in maintaining the highest standards of business integrity on a global basis. The mission of Trust Roofing is to serve its customers and always deliver the highest level of professionalism. Robin and his team believe in teamwork through trust and respect for each other, and enthusiastic communication with clients. They are committed to making their clients happy by providing exceptional service and ensuring that their roofing needs are met with the utmost care and attention. | |||
| 143: How Roofers Can Expand Their Mind & Business By Breaking Mental Barriers w/ George Boudreaux | 21 Mar 2023 | 00:57:24 | |
George Boudreaux III is the CEO of Pelican Roofing Company, in Lafayette, Louisiana. George was a frustrated house flipper and saw a soft market. Despite himself and managers knowing nothing about roofing, he grew quickly to 19MM in sales while creating a great reputation - heavy focusing on self development. George and the team are data hogs. They have really great measurement systems in place for leads cost and effectiveness, jobs in pipeline, profitability, etc. To be noted, Pelican Roofing just built a first class 2MM office and shop facility. His wife and him have 3 young boys all active in sports. Currently, they are building cabins in nature for STR and family enjoyment.On this episode, we talk about how roofing contractors can expand their mind and business by breaking through mental barriers. | |||
| 142: How Roofing Companies Can Benefit from a 4-Day Work Week with Rae Boyce | 14 Mar 2023 | 00:54:44 | |
After spending over decade in startups across a variety of industries, Rae joined a tech company based in Boulder CO for several years before the company went public. This experience solidified her love of metrics and data-informed leadership and continues to drive her current work as the Head of Operations at Integrity Pro Roofing. Rae is passionate about technology, innovation, and creating an intentional work environment that serves and values the people in the company. In her free time she plays pickleball, hikes 14ers, and wrangles her small dog named Bo Jangles who thinks he's a St. Bernard. On this episode, we talk about how roofing companies can benefit from a 4-day work week. | |||
| 141: The Importance of Building a Good Team for Your Roofing Business with Chris Gonsalves | 07 Mar 2023 | 00:50:35 | |
Chris Gonsalves is a heart and soul owner with building in his nature. He created Millstream Construction at 19 years old and has propelled it to $6 Million in Annual Revenue. He has infused his company with his customer-centric approach, through the planful implementation of systems and skillful delegation. He is a serial entrepreneur, owning a building Construction company and partnering in a successful barber shop. He has also just purchased and will be heading a large commercial roofing company. His love of building businesses and infusing them with efficiency is worn on his sleeve and his impact is felt heavily in every venture he touches. Chris is also an ultra-endurance athlete, who loves spending time at altitude or giving his legs a break and ripping around on a motorcycle instead. He is a proud husband and a happy dog father of three. | |||
| This Roofer Fired His Best Sales Rep—And It Made Them Millions with Elijah Muhm | 29 Jul 2025 | 01:00:17 | |
Most roofing companies keep their top sales rep… even when they destroy the team’s spirit. | |||
| 140: How to Create A Luxury Experience In Roofing with Donavan Morgan | 28 Feb 2023 | 00:49:21 | |
Donavan Morgan is a highly successful entrepreneur and business leader, known for his exceptional skills in sales and marketing. As the Chief Executive Officer of Roofs By Don, Donavan has built a reputation for offering top-notch roofing services and an unparalleled customer experience. He is also the Co-Founder of Goats4Sales, sales and marketing company in Georgia, specializing in Sales, Recruiting, Training, and Management, also in Roofing Sales.Born in Fort Lauderdale, FL, Donavan began his career in sales and marketing, helping moving companies to grow their businesses. Seeking a new challenge, he relocated to Atlanta, GA, where he quickly found success in door-to-door sales. It was during this time that he met the owners of Roof US, one of the leading roofing companies in the area. Impressed by Donavan's sales skills, they recruited him to join their team. With Donavan’s help, the company expanded from 1 to 5 locations, increased its revenue by over 600%, and became one of the most diverse companies in the industry.As the CEO of Roofs By Don, Donavan offers an experience that is second to none. He provides free inspections in storm-damaged areas and helps homeowners to get their roofs replaced, paid for by insurance. With a focus on quality and customer service, Roofs By Don uses the best shingle provider and offers white glove service to ensure that every customer feels like they're getting the Amazon-level experience.Despite not having a background in roofing, Donavan has quickly become an expert in the industry. His ability to learn quickly, adapt to new challenges, and build a team of top performers has made him a respected leader in the business community. | |||
| 139: What Every Roofing Business Owner Should Know Before Selling The Business with David Lupberger | 21 Feb 2023 | 00:55:56 | |
David Lupberger draws on more than two decades of experience in the residential remodeling field to work with remodelers in developing proven business systems. Through his work in the remodeling industry, he hopes to redefine the way the remodeling industry operates so that the trust between quality Remodelers, their customers, suppliers, and trade contractors can be leveraged and improved.Lupberger has been involved with custom home building and remodeling for over 30 years. Over 90 percent of his work came from repeat and referral business, demonstrating the trust he developed with clients.That experience in managing customer expectations led him to write a book called, Managing the Emotional Homeowner, which has become one of the bibles of the remodeling industry and helped hundreds of remodelers improve the level of service they provide clients.Lupberger believes fervently that the best customer service only comes when a remodeler can deliver consistent results, which happens only with proven systems. He spent nearly 4 years writing the Remodelers Turnkey Program. This series of manuals is a basic how-to text on running a remodeling company. He recently authored the Home Asset Management Plan, a business system showing contractors how to implement a “client for life” program with their homeowner clients.He travels extensively, speaking to thousands of remodelers across the country and is a regular on the seminar series at national trade shows. He is also a columnist for numerous industry trade magazines. | |||
| 138: The Best Ways to Keep Your Roofing Business Top of Mind with Millie Hindes | 14 Feb 2023 | 00:47:47 | |
Millie Hindes was born and raised in a suburb of Columbus, OH. Millie was bartending when she met a storm chaser, moved to Portland OR, fell in love with the town, riding a truck, climbing a ladder and getting on roofs, and sweating her “tookus off”... Millie chased storms for a few years, in 9 different cities... then she had her last TERRIBLE boss (story of climbing 10:12) and opened her business about 10 years ago. And YES she is the founder - it is not her father's business, it is not her husband's business... She “OWNs THIS B****!!!” ;) Watergate Roofing: covers up what's inside. What makes them different is the company outlook and motto: Do it right. Do it well. The office is a happy, fun place to be - Nick, her “Beyonce” (we’ll expand on that) and she, has learned the importance of positive reinforcement with the staff. “EVERYONE MAKES MISTAKES - it's how you fix them that counts.” Millie started taking the growth of the company more seriously after she had Louie, her 4-year-old. Now Watergate Roofing is in a growth phase, and she doesn’t have control of everything- which is SUPER difficult to deal with, she says. Millie states, “I don't know all my customers, we get leads off the interweb, they're not all referrals - stuff goes wrong that I don't know about - and I am expected to deal with this sh** like an adult!!” Amanda Fisher is the company's sales coach and management/strategy coach - she helps the company back up out of the day-to-day - so they can see the BIG picture - long-term growth, hiring, firing. Amanda helps Watergate Roofing make important decisions.On this episode, we talk about ways to keep your company at the top of consumers' minds. | |||