Are you a home service business owner looking to break through your revenue ceiling and actually boost profitability? In this episode of The HVAC Hustle Podcast, host Tim Brown is joined by Josh Nelson — founder of the Seven Figure Agency and a leader in the home service mastermind space.

We dive deep into why masterminds are the secret weapon of fast-growing HVAC, plumbing, and electrical companies. Josh shares hard-earned lessons, real client examples, and why peer groups can shortcut years of trial and error. Discover how proximity to high performers, accountability, and strategic focus can transform your business trajectory.

🔧 Learn why “revenue is vanity, profit is sanity”

📈 Hear how one agency grew from $2K to $280K/month

💡 Uncover the power of curated communities and peer learning

🚀 Want to create unstoppable momentum in your contracting business?
Crystal Williams from Lemon Seed Marketing joins Tim Brown to reveal how contractors can build their own “hot streaks” by blending smart branding, consistent marketing, and strategic pivots.

Learn why roofing and home service businesses can’t just chase leads — they need to build lasting brands that outsmart competitors. From marketing experiments that win, to operational shifts that fuel growth, Crystal shares battle-tested insights you can apply today.

🔥 Topics Covered:
 • How to balance marketing experiments and proven strategies
 • Why roofing companies need mascots and stronger community brands
 • Building momentum that private equity-backed companies can’t replicate
 • Crystal’s biggest marketing wins (and painful lessons)
 • How to spot when it’s time to pivot or press harder

🎯 Ready to turn your marketing into a magnet for leads? Watch now!

On this episode of the Hook Better Leads Podcast, we’re joined by Mike Goldenstein of ROOFLE to talk about using humor to stand out in the home services space. From fictional roofing conventions to fake dating sites, Mike breaks down how embracing satire and absurdity helped ROOFLE build a highly memorable (and lovable) brand in roofing.

We talk memes, marketing risks, and what makes people actually connect with your content.

Mike Goldenstein joins the podcast to discuss common misconceptions about roofing code & sales VS marketing, while dropping some dad jokes along the way.

Recurring guest Dmitry Lipinskiy joins the Hook Better Leads Podcast to discuss lead gen fails, toxic lead gen bros, his upcoming fight, and more!

Reggie Brock joined the Hook Better Leads Podcast to discuss hostility in the roofing industry, roofing claims fights, the history of insurance and more! He also spoke to the Hook team about personal development which we are grateful for!

Find more about Reggie at https://www.reggiebrock.com/

See more from us at: https://hookagency.com/ & @HookAgency on all socials.

Kirt Linington joins the Hook Better Leads podcast to discuss his journey through fitness to roofing, and his strong leadership techniques!

Learn more about Kirt at: https://www.linearroofing.com/ & https://poweredbystronghouse.com/

See more from us at:  https://hookagency.com/ & @HookAgency  on all socials

Drew Itnyre of Masters Roofing in Memphis discusses how roofing companies can use video content to dominate social media, generate leads, and build a recognizable brand.

Drew has been creating roofing content since 2017 and has successfully leveraged TikTok, Facebook, and YouTube to build trust and drive business. He shares his top strategies for making engaging videos, getting endorsements, and turning social media into a revenue stream.

🔥 Key Topics Covered:
✅ The power of video marketing for roofers
✅ How to create content that gets views AND sales
✅ Why engagement matters more than views
✅ Using neighborhood-focused Facebook Ads
✅ The secret to getting brand deals as a roofer

Podcast put on by Hook Agency's CEO Tim Brown: https://hookagency.com/

Founder of Rillavoice Sebastian Jimenez: https://www.rillavoice.com/

With the rapid rise of AI taking over and assisting many functions of business and making our everyday lives easier, watch and listen to Tim Brown's chat with Sebastian Jimenez to explain ways their team has been able to catapult Rillavoice with the AI advancement as their tool is used to analyze hundreds of thousands of sales conversations. Tune in and find out what they discovered...

Subscribe to our page for more home services content / resources. 

Book a call with us: https://calendly.com/brynnwilson/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

Roofing Marketing Tips for Summer! Do these 5 things if nothing else.

Hung out with Jordan Harrison of Presto Media and Reggie Rheeder of Contractor Social Media Guru to chat about what's working on social media now, and how they do social for roofers. 

They gave their pricing, and deliverables – and my hope is that you could make a good decision on working with one or both of them, just from listening to and/or watching this. 

Guru's website: https://thecontractorsocialmediaguru.com/
Presto's website: https://prestomedia.co/

If you're a roofing contractor looking to reach more customers and grow your business, Facebook Ads can be an excellent tool. In this video, we'll share with you the best hooks and targeting strategies to help you create effective Facebook Ads campaigns for your roofing business.

Hook Agency Website: https://hookagency.com/

In this video, Allen will show you the power of JustShare Media and how you can get more out of it. He will explain how to use the website to find and purchase stock videos for your roofing business. Allen will also provide advice and tips for getting the most out of JustShare Media for your business. Tune in to learn how you can get the most out of this amazing stock video site!

Hook Agency Website: https://hookagency.com/

Ronald Lamy of United Contractors Roofing shares how they are growing so fast, why he believes in educating himself constantly, and how he knows who to trust. They've experienced 250% year over year growth, but more interesting is WHY he wants to grow, and WHAT he's doing that he's so confident he'll hit his extreme goal (22M from 10M) for this year.

We run through the good, the bad, and the ugly when it comes to rubber and plastic shingles. Leslie from Euroshield doesn't hold back on why she thinks Euroshield is better but shares the clear drawbacks of their product as well – so you can make an informed decision. Check it out!

When it comes to protecting your clients' homes and businesses, preparing for a storm is essential. Justin Hudges, a roofing company owner, will show you how to get ready for a storm so you can be prepared to serve your clients and ensure their safety. He'll provide tips on inspecting roofs, checking for damage, and assessing the condition of your clients' properties. He'll also provide advice on how to communicate effectively with customers and assess their needs. Finally, Justin will discuss how to coordinate with other contractors and respond to emergency situations. Don't miss this informative video on how to prepare for a storm as a roofing company to serve your clients!

Hooka Agency Website: https://hookagency.com/ 

Samantha, a.k.a. RooferGirl, joined me to talk about her journey in the roofing industry, building a personal brand on social media, and navigating sponsorships. She shares her experiences as a female roofer, tips for content creators in the trades, and insights on working with brands like PrimeGrip. If you're in the trades, a roofing professional, or a creator looking to grow your presence, this episode is packed with first hand accounts of a creators journey.

Jacob Fuchs of Fraser Roofing joins to chat about ways sales people can treat sales like business ownership. 

Fraser Roofing: https://www.fraserroofingllc.com/
Hook Agency: https://hookagency.com

Are you considering switching your roofing company from independent contractor to W-2 employee status? Join Aaron Christy of Indy Roof as he talks about his experience making the switch and the benefits of doing so. Learn how to navigate the process of making the switch, the challenges that can arise, and the impact it can have on your business. Plus, find out the key legal, accounting, and payroll considerations you need to be aware of. Get the answers you need to make the right decision for your roofing company in this informative video.

Hook Agency Website: https://hookagency.com/

Are you struggling to make your roofing business as profitable as you'd like? In this video, John DeRosa, an experienced sales trainer, reveals five common mistakes that are keeping many roofing businesses from reaching their full sales potential. With John's expert advice, you'll learn how to identify and fix these costly sales mistakes and start making more money in your roofing business. Tune in now for the key to greater profitability in roofing sales!

Hook Agency Website: https://hookagency.com/

Catchall has a new product!! The Nail-catch, that helps solve a huge pesky problem homeowners have, nails in their downspout, and in their yard. Check it out + our tips for satisfying homeowners biggest issues - in this short podcast. 

The Catchall: https://thecatchall.com/
Nailcatch: https://thecatchall.com/collections/nail-catch
Hook Agency: https://hookagency.com

Are you a roofer looking to grow your business? Want to know what works on Facebook now? Look no further! In this video, John Senac will show you proven strategies and tactics to get more leads and customers from Facebook. Learn how to go live, optimise your videos and lives for maximum engagement, and build a brand that stands out from the competition. John will also share best practices for using the latest features on the platform, so you can take advantage of the latest opportunities for growth. Get ready to take your roofing business to the next level with John's expert advice!

Hook Agency Website: https://hookagency.com/

Great conversation with Adam Sand – we covered a ton of stuff including these two topics, and why he believes a consolidation is coming in roofing, and what to do about it.

RBP Consulting's Website: https://roofingbusinesspartner.com
Hook's Website: https://hookagency.com

Chuck Thokey, the expert roofing salesman, is here to show you how to close the sale! In this roleplay video, Chuck demonstrates the best practices for successful roofing sales and share tips that you can use in your own roofing business. From the basics of lead generation and follow-up, to closing the sale and beyond, this video will give you the skills you need to increase your roofing sales. Watch as Chuck Thokey demonstrates the art of roofing sales in action and learn how to close the sale!

Hook Agency Website: https://hookagency.com/

Join Tommy Richardson as he discusses his secret of hiring marketing employees and setting proper expectations for marketing people. Tommy shares his expertise on what to look for in potential marketing hires, how to set clear goals, and how to ensure that both parties are on the same page. Whether you're a business owner looking to bring on a marketing team or a marketing professional seeking to understand what's expected of you, this podcast is a must-listen! So tune in and take note as Tommy provides valuable insights and actionable advice.

Hook Agency Website: https://hookagency.com/

Genuinely caring seems to work pretty well! Very nice chatting with Dan Walrack about building relationships and selling a metric ton. 

Check out BuiltStrong's website: https://www.builtstrongexteriors.com/
Check out Hook Agency's website: https://hookagency.com/

Dylan McCabe goes deep on finding who you really are, finding your identity and using better self talk to hell you Let Go of Self-Limiting Beliefs (W/ Dylan McCabe)

Hook Agency Website: https://hookagency.com/

Learn more about Ben Tiger at; https://www.therooftiger.com

Subscribe to our page for more home services content / resources. 

Book a call with us: http://calendly.com/sydneeolsen/30min
Our Website: https://hookagency.com/
Connect with Tim on FaceBook: https://www.facebook.com/invigorated
Our meme page: https://www.instagram.com/roofermemes/
DIY Website / SEO guide: https://youtube.com/playlist?list=PLaGuWc-oMSAr_vhmT-TgFkLYyC0Uikmcf&si=8-ocEQ9G5Xw2vznR

#roofing #roofingcontractor #roofingmarketing #marketing #contractor #homeservices #hvac #plumbing #contractorindustry #constructionindustry #homeservicesbusiness #businessgrowth

What is going on in Florida insurance, and will it spread to other parts of the country? The American Policyholders Association investigated, and found some important discrepancies in what the insurance companies were presenting publicly, and what was really going on behind the scenes.

The APA's Website: https://apassociation.org/
Hook's Website: https://hookagency.com

We talk about the problem of roofers + adjusters creating damage on roofs, and what the industry can do about it. Do you think it's a real problem or not? Comment below

Nick Branon + Hero Roofing's Site: https://yourroofhero.com/
Taylor Ammons + Paragon Roofing's Site: https://paragonroofingusa.com/
Hook's site: https://hookagency.com

Chris Scoville shares his learning in the past years about roofing financing: Why and How to Sell It Better. 

Hook Agencies Website: https://hookagency.com/