Roofing Insights Podcast – Details, episodes & analysis

In this episode, Dmitry talks to Landon Hammonds of Perimeter Roofing. 

From knocking doors on day one to leading 35 roofers across multiple states, Landon has become one of the fastest-rising leaders at Perimeter. At only 25, he has built systems, teams, and a discipline-driven mindset that separates him from the rest of the industry.

Sponsor: https://workninjas.com/

In this interview, we cover:
Landon's first day knocking doors and how the grind shaped his work ethic
Balancing residential and commercial roofing
Why SOPs, systems, and double-checking are essential
Managing stress, workload, and rapid growth
How private equity changed structure inside the company
Competing in Atlanta’s crowded roofing market
Why experience beats online tutorials
Leadership challenges in managing 35 guys across multiple states
How to know which jobs are worth your time
The toxic and rewarding sides of the roofing industry
Communication, integrity, and the power of saying no
What keeps him grounded and sane
His long-term mission to impact every person he meets
If you work in roofing, sales, leadership, or any service industry, this episode delivers practical lessons built on real-world experience.

Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
Roofing Insights T-shirts - https://roofinginsightsstore.com/

In this episode, Dmitry talks to Elijah Muhm, former co-owner of Roman's Roofing. 

Sponsor: https://cwilsonlaw.com

Insights
00:00 – Intro
00:35 – Sponsor: Chad T. Wilson Law Firm
01:55 – How Elijah Muhm got started in roofing
04:12 – Joining Roman’s Roofing and finding early success
07:08 – The culture and lessons learned at Roman’s Roofing
10:30 – The moment everything changed: Elijah’s sudden exit
13:20 – Life after Roman’s Roofing: rebuilding from zero
16:05 – The truth about leaving a big company on principle
18:52 – Lessons on leadership and personal integrity
22:10 – Building a new path in the roofing industry
25:34 – How to earn trust again after starting over
28:45 – What Elijah learned about loyalty and reputation
32:00 – Creating a roofing company built on values
35:28 – Marketing, storytelling, and personal branding
38:12 – Advice for roofers going through tough transitions
41:00 – The future of Elijah’s new roofing journey
43:20 – His message to roofers, leaders, and entrepreneurs

Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
Roofing Insights T-shirts - https://roofinginsightsstore.com/
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Today's guest
Elijah Muhm:
https://www.linkedin.com/in/elijah-muhm-0ab623214/
https://www.instagram.com/elitheslyguy1986/
Empower & Master LLC:
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In this episode, Dmitry talks to Eric Ellison, Founder of Ichor.

00:00 – Intro
00:29 – Welcome back to the RoofingInsights Podcast 
01:04 – From rookie to $5.7M in the first year, scaling to $14M – how it happened
02:12 – The storm that boosted the business
03:30 – Before roofing – Eric’s entrepreneur journey
04:00 – Struggles, mentors & marketing start
05:00 – Downsides of growing too fast 
05:35 – When chaos takes over your roofing company 
06:18 – The harsh reality of bankruptcy 
08:15 – Filing bankruptcy while doing $13M+ revenue 
09:30 – Taking full responsibility as a leader 
09:48 – Dmitry’s theory: why 80% of roofers fail in 2 years
10:15 – The LLC shuffle: how contractors “restart” after failure
12:13 – wasn’t worried about that… I was heartbroken for myself.”
14:04 – Because you have good intentions… but others want to screw a couple hundred people.
18:40 – The biggest gap in the industry right now? Simplicity.
21:24 – The future of roofing innovation
22:00 – Crews missing nails and common mistakes
23:19 – Adjusters vs. roofers: using software as a weapon
23:41 – Does tech really help negotiations?
24:03 – How tech could mend roofer–insurer relationships
25:40 – Guest shares personal journey before roofing
27:33 – Why most entrepreneurs actually fail
28:01 – Learn the lessons from bankruptcy
29:19 – Overcoming fear and finding the spirit to continue
30:01 – Being a good father and husband first
37:05 – Why the best advice is still: just work
38:07 – Roofing vs software: what lasts?
39:02 – A better way to judge a person

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Bill Meyers, former rep for Evolve Construction.

00:00 – Intro
03:28 – Whistleblowing in roofing
03:57 – Fake damage & insurance restoration exposed
05:23 – Caught on camera: creating damage for claims
07:29 – The iPhone used as a tool to damage homes
10:09 – Bag of ice, Airbnb, and manufactured storm damage
12:36 – From labor department to police: when fraud gets real
14:53 – $800,000 in stolen insurance checks
19:11 – Insurance fraud charges explained
22:31 – Turning on your own company: testifying in court
23:45 – Why hiring local roofers matters more than ever
24:45 – Threats, subpoenas & standing for integrity
29:43 – What real justice in roofing fraud should look like
33:27 – Is roofing turning into a Ponzi scheme?
35:45 – Free money myth: the psychology of insurance scams
39:18 – Integrity over leads: how roofing should really work

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Galen Hair, Managing Partner at Insurance Claim HQ. 

00:00 – Sponsor: Estimate Experts
00:07 – Coming Up
01:02 – Kicking Off: Setting the Tone
03:15 – Why This Conversation Matters
06:04 – Early Lessons Learned the Hard Way
09:18 – Breaking Down Industry Myths
12:41 – Turning Setbacks Into Opportunities
15:56 – What Nobody Tells You About Growth
19:12 – The Hidden Challenges Behind Success
22:25 – From Struggles to Big Wins
25:43 – How to Handle Pressure & Stress
28:59 – The Game-Changing Decisions We Made
32:14 – Navigating Relationships & Business
35:28 – Lessons From the Toughest Moments
38:45 – Advice That Could Save You Years
42:01 – The Future: What’s Coming Next
45:16 – Closing Reflections

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Christian Vivieros, Owner of CMAC Roofing. 

00:00 – Intro
00:06 – Coming Up
01:02 – First Steps in the Industry
01:52 – Stories and Connections in Houston
02:28 – Workouts, CrossFit, and Physical Discipline
03:15 – What Does Exercise Have to Do with Roofing?
04:02 – “People First”: Business Philosophy at Cmac Roofing
05:16 – Core Values: Faith, Loyalty, and Respect
07:44 – How to Keep Your Team Humble While Earning $100M a Year
09:46 – How to Manage Offices in 3 States and Keep Growing?
10:18 – Motivation goes beyond salary
10:59 – “You might make $30,000 more now, but with me, you'll get hundreds of thousands later.”
11:40 – Efficiency and purchasing power: reaching 60% margins
12:26 – Differences between Texas, Nashville, and Atlanta in construction
14:57 – How have clients changed in the last 10 years?
15:27 – Where will the biggest opportunity lie in the next 5-10 years?
17:51 – What holds most contractors back? Fear, fear, fear
19:56 – “Back then, I was a workaholic—just chasing a bank account.”
22:18 – “What’s the biggest lie roofers tell themselves about success?”
24:26 – “The ugliest prophet? Choosing profits over people.”
24:50 – "Many roofers make $8–10M a year... then live like they’re making $30M. That’s a trap."
25:17 – "My first $250K? I bought a $600 Gucci watch. But I set real levels for rewards."
25:31 – "The future of roofing belongs to companies that always put people over profits."
26:46 – Austin vs. Atlanta: Who has the best food?
26:55 – “I fell in love with Atlanta, I’d move there tomorrow.”
28:53 – Biggest influence: His dad, a jewelry salesman.
29:20 – “You don’t always have to win, enjoy watching others win.”
29:36 – Keep it simple: If it ain’t broke, don’t fix it.
30:07 – “Life is simple. The simpler, the better.”

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Alex Duta, Founder of Albiware. 

00:00 – Roofing Business Partner  
00:07 – Coming Up  
00:48 – Kicking Off: The Roofing Journey Begins
05:14 – Early Struggles and Breakthrough Moments
09:40 – Building a Strong Team from the Ground Up
14:06 – Why Company Culture Defines Long-Term Success
18:32 – Marketing Moves That Changed the Game
22:58 – Overcoming Fear and Taking Big Risks
27:24 – Turning Setbacks into Opportunities
31:50 – The Power of Trust and Referrals in Roofing
36:16 – Branding That Homeowners Remember
40:42 – Leadership Lessons That Drive Growth
45:08 – Dealing with Difficult Clients the Right Way
49:34 – Scaling Up Without Losing Identity
54:00 – Mistakes Roofers Must Avoid at All Costs
58:26 – Building a Legacy That Lasts Generations
01:02:52 – Final Words of Wisdom for Roofers 

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Jared Litchin, CEO of Radiant Roofing. 

00:00 – Sponsor: The Catch All
00:07 – Coming Up
01:00 – Meet Jared Lichtin: From Law to Roofing
06:45 – From Real Estate to Roofing Sales Success
12:30 – Implementation Over Information
15:00 – Building the Radiant Roofing Brand
20:15 – Hard Lessons Working with Contractors
25:40 – Why Customer Trust Is Everything
34:00 – Hunger vs. Experience in Roofing
41:15 – Financial Discipline and Avoiding Costly Mistakes
49:25 – Marketing Myths vs. What Really Works
55:55 – Social Media, Content, and Recruiting
1:01:30 – Roofing, Solar, and Service Expansion
1:07:40 – Company Culture and Hiring the Right People
1:13:20 – Final Takeaways from Jared Lichtin

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Kevin Kirkwood, Owner of Invictus Roofing. 

00:00 – Sponsor: Job Nimbus
00:30 – Coming Up
01:09 – From Rock Stage to Roofing: Kevin Kirkwood’s Career Shift  
04:10 – The Story Behind “Fox Haven” and Business Naming Lessons  
07:45 – Doubling Revenue Repeatedly: What Had to Change Every Time  
11:00 – Losing Control at $2M/Month (and How He Got It Back)  
15:10 – Why Systemizing Production Nearly Broke the Company  
18:30 – The $75,000 Mistake That Changed Everything  
22:00 – Burnout, 18-Hour Days & the Loneliness of Building a Business  
26:40 – Firing People, Bad Hires, and Hard Leadership Lessons  
31:00 – Theft, Break-Ins & Staying Calm Through Chaos  
35:20 – Florida vs. Philly Roofing: Two Worlds Apart  
38:30 – Insurance Fraud & Why Florida’s Roofing Industry Is Broken  
42:00 – Why Metal Roofing Is Taking Over the Market  
45:00 – Suppliers, Trust & the Idea of Starting Their Own Supply Business  
48:20 – The Only Customer He Ever Fired (And Why)  
51:30 – Final Advice: From Rock Singer to Roofing Industry Leader

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

In this episode, Dmitry talks to Matthew Danskin, CEO of Restoration Referral System. 

00:00 – Sponsor: GoNano
00:50 – Coming Up
01:31 – Opening Up: The Start of the Roofing Journey  
05:02 – Early Struggles and Lessons Learned  
08:29 – Building a Strong Company Culture  
11:57 – How to Find and Keep the Right People  
15:23 – The Marketing Moves That Changed Everything  
18:49 – Overcoming Fear and Taking Big Risks  
22:16 – When Things Don’t Go as Planned  
25:42 – The Turning Point That Shifted the Business  
29:08 – Why Branding Matters More Than You Think  
32:34 – Lessons from Dealing with Difficult Clients  
36:01 – Leadership That Inspires Growth  
39:27 – Mistakes Roofers Can’t Afford to Make  
42:53 – Scaling Up Without Losing Your Identity  
46:20 – The Legacy Every Roofer Wants to Leave Behind  
49:15 – Final Words of Advice for Roofers  

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/