In this episode of the Rocket Chiropractic Podcast, I break down nine small but critical mistakes that quietly hurt chiropractic conversion. These are not big marketing failures or SEO problems. They are little things that get in the way once a potential patient has already found you.

I talk about the difference between being found online and being chosen, and why many chiropractors do not have a traffic problem. They have a choosing problem.

If people are visiting your website or Google profile but not scheduling, this episode will help you identify what might be standing in the way.

• Why cluttered chiropractic websites reduce clarity and trust

• How unclear messaging hurts conversion even with good SEO

• The importance of real photos and avoiding cold, generic imagery

• Why responding to reviews matters more than you think

• How bad responses to negative reviews can actively repel patients

• Appointment processes that create friction instead of momentum

• Common problems with online schedulers that cause drop-off

• Why too many first-visit options overwhelm new patients

• How salesy language and fake urgency damage long-term trust

People usually choose what feels easiest, clearest, and safest, not necessarily what is best.

This episode is about removing unnecessary barriers so choosing you becomes the natural next step.

• Chiropractors getting website traffic but low conversions

• Practices struggling with online scheduling or inquiries

• Relationship-centered chiropractors who dislike sales pressure

• Anyone wondering why patients are not choosing them

Resources Mentioned:

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

In this episode, I go back to one of the original ideas behind Rocket Chiro and what used to be Black Sheep DC: relationship marketing.

This topic has been near and dear to me for a long time, and I wanted to revisit it because I think it is especially relevant heading into a new year. A lot of chiropractors are either just getting started, feeling stuck, or reflecting on why their practice does not feel as stable as they want it to be. In my experience, a big part of that comes down to how you think about marketing and growth.

Specifically, are you trying to build relationships, or are you just trying to make sales?

Chiropractic is not a big-ticket, one-time-sale business like real estate or high-end sales. We do not make our money from a single transaction. Chiropractic works much more like a restaurant.

Restaurants succeed because they have repeat customers over a long period of time. Some people come in all the time. Some come occasionally. Some only come for special occasions. But when they want that type of food, they go back to the same place.

Chiropractic works the same way. If someone comes in, finishes a care plan, and never comes back, that is not a success. That is a broken relationship.

I talk through three different goals chiropractors tend to have.

The wrong goal is simply "I want new patients."

A better goal is "I want new patients who are a good fit for my practice."

The best goal is "I want new patients who are a good fit for my practice and who always come to me when they need a chiropractor."

That last goal changes everything. It changes how you onboard patients, how you make recommendations, how you follow up, and how you market.

One of my long-standing soapboxes is that real retention is not a PVA number.

Real retention is not about how many visits someone averages during a care plan. Real retention is about maintaining the doctor patient relationship over time.

If someone sees you ten times over twenty years, but every single time they need a chiropractor they come back to you, that is incredible retention.

Retention is about time, trust, and being the default chiropractor in someone's life.

I use a dating analogy to explain how mindset changes behavior.

If you are dating with the intention of a long-term relationship or marriage, you move differently. You listen more. You are more honest. You care about fit. You think long term.

If your only goal is to score, none of that matters.

The same thing happens in chiropractic. If your only goal is to close a new patient, you will use pressure, scare tactics, and short-term thinking. If your goal is a long-term relationship, your entire approach changes.

I walk through several areas where this mindset shows up.

Onboarding looks different. You listen more, talk less, and focus on agreement instead of closing.

Recommendations and care plans become more flexible, educational, and structured instead of rigid and contract-driven.

Follow-up and reactivation feel natural instead of awkward. You check in because you care, not because you are desperate.

Marketing shifts from chasing new patients with deals and urgency to building authority, trust, and long-term connection with both new and existing patients.

I also talk about how this mindset applies to SEO and online marketing.

Short-term SEO tactics rely on fake activity, fake reviews, junk backlinks, and manufactured signals. They can work briefly, but they are unstable and risky.

Long-term SEO is relational. It is built on real reviews, real activity, real authority, and consistency over time.

Selling to people who trust you is easy. Getting people to trust you is hard.

Google works the same way. You do not game a relationship. You build one.

Relationship marketing is long-term and stable.
Sales marketing is short-term and unstable.

One compounds. The other burns out.

And the final thought I leave you with is this:

What you do to get patients is what you have to do to keep them.

If you rely on pressure to get people in the door, you will need pressure to keep them. If you build trust to get them, trust is what keeps them coming back.

Resources Mentioned:

Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

In this episode of the Rocket Chiro Podcast, I dig into the process of improvement. When we first start anything, whether it's adjusting patients, running a practice, or marketing, the truth is we usually aren't very good at it. That's normal. But I also want to clear up a point I made recently about not focusing too much on things you're terrible at. While I believe your greatest growth comes from leaning into your natural strengths, there's still a necessary period of struggle in the beginning.

I talk about what it looks like to move from being brand new and bad at something, to becoming competent, and ultimately excellent. The goal isn't to stay stuck in the "bad" stage but to understand that it's part of the journey and to know how to work through it without getting discouraged.

Here are some of the things I cover:

• Why everyone stinks at the beginning and why that's okay

• How competence is the stepping stone to greatness

• Why you shouldn't waste too much time trying to be great at something you're naturally bad at

• The importance of finding and developing your strengths so you can build a thriving practice

If you're a new chiropractor, or even if you've been at it for a while but feel stuck, this episode will help you reframe where you are in the process and give you clarity on how to move forward.

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Local Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Business & marketing training for chiropractors: https://rocketchiro.com/join Free Chiropractic Webiste/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment

Jeff Langmaid is the host of The Evidence Based Chiropractor Podcast where he regularly dives into the latest chiropractic research. I've had him on my podcast in the past, but it's been way too long. So this week, I invited him back.

In this week's chiropractic podcast, Jeff and I talk about 3 things that are essential for chiropractors if they want to be successful. We also discuss a few networking tips for chiropractors who are just getting started, and Jeff shares what he would like to see happen in the future regarding chiropractic research. You aren't going to want to miss this. Let's get into it! 

The Evidence Based Chiropractor: https://theevidencebasedchiropractor.com

The Smart Chiropractor: https://thesmartchiropractor.com

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Not every chiropractor has staff, nor does every chiropractor need to have employees. But if a chiropractor has staff, that staff can either make or break the practice. Chiropractic staff issues are practice killers.

In this week's chiropractic podcast, I talk about the two things that chiropractors should value most when hiring staff. I also discuss the 3 crucial things that chiropractors need to get right to get the most out of their chiropractic staff and set their practice up for success.

Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Starting a chiropractic practice is scary. Any chiropractor who has done it or who is getting ready to do it can testify to that. But does starting a chiropractic practice have to be scary?

In this week's chiropractic podcast, I talk about why starting a chiropractic practice is so scary and what new chiropractors can do about it.

Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

There are a lot of marketing options for chiropractors, but money and time are not limitless. So which marketing should a chiropractor choose to invest in?

In this week's chiropractic podcast, I talk about the difference between long-term and short-term chiropractic marketing. I talk about the upsides and downsides of each with the goal of helping chiropractors make better marketing decisions. Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Hopefully, we can all agree that all chiropractors need a website. Ideally, their chiropractic website is a 24/7 advocate helping them attract more new patients. But when it comes to chiropractic websites, chiropractors have to decide between doing it themselves or having a website done for them.

In this week's chiropractic podcast, I talk about the upside of DIY chiropractic websites vs a done-for-you chiropractic website. I also give a warning to chiropractors who pay for a chiropractic website build. Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

It's been almost 20 years since I was a chiropractic student, and it in that time, I've learned a thing or two. Do I know everything…OF COURSE NOT. But I do have a few nuggets of wisdom that I think will help the next generation of chiropractors.

In this week's chiropractic podcast, I give 5 "Dad advice" tips for chiropractic students that will set them up for success after they graduate. Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Embarking on a chiropractic career post-graduation presents a myriad of choices. The trajectory of a chiropractor's profession can be influenced immensely by the initial decisions made. In this week's chiropractic podcast, I discuss several options available to new chiropractors, detailing their pros and cons to aid in making an informed decision.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Some chiropractic marketing mistakes are easy to overlook. This is one of them. Chiropractors often make the mistake of promoting chiropractic generally or a particular chiropractic technique, but they fail to promote themselves.

In this week's chiropractic podcast, I talk about what happens when chiropractors sell people on chiropractic generally instead of promoting their specific services. I also talk about the danger of chiropractors talking too much outside of their practices. Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

It's not uncommon for software and marketing companies to bundle services to chiropractors. On the surface, bundling services makes a lot of sense for chiropractors. Bundling services can help simplify things and they can often help chiropractors save money in the process. But not every bundle is a good idea.

In this week's chiropractic podcast, I talk about why companies bundle services. I also discuss the common mistakes that many chiropractors make when they pay for bundled services. Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

I recently had a client switch their website from a Rocket Chiropractic website to a website built by a local website builder. Now I'm not saying that every time a chiropractor chooses a chiropractic website that's not one of mine they are making a mistake. BUUUUT this one was a mistake.

In this week's chiropractic podcast, I talk about why not all chiropractic websites are created equal. I talk about some of the pros and cons of chiropractors building their own website. And I discuss why it's almost always better to use an actual chiropractic website company instead of just some guy who knows how to build websites.

Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this episode of the Rocket Chiro Podcast, I'm sharing something that's been on my mind lately. Over the years, I've talked to a lot of chiropractors who've tried to follow the "success formulas" promoted by charismatic gurus, seminar speakers, and social media personalities—only to end up frustrated, burned out, and wondering what's wrong with them.

I've been there too. I know what it's like to look at someone who makes practice-building look effortless and think, "If they can do it, why can't I?" In this episode, I'm going to explain why their one-size-fits-all formula often only works for a specific type of personality and why trying to copy it may actually set you up for failure.

I'll break down three common chiropractor "profiles" (charismatic front-end attractors, clinical technicians, and relationship builders), explore the strengths and weaknesses of each, and show you how to build your practice strategy around your natural talents instead of forcing yourself into someone else's mold.

If you've ever wondered why someone else's "simple" blueprint doesn't work for you, this episode will give you clarity, permission to stop beating yourself up, and a framework for building a practice that truly fits you.

• Why some chiropractors seem to attract new patients effortlessly—and why that's not necessarily a sign of better skill or better care.

• How charismatic, technical, and relationship-driven chiropractors each have different advantages and blind spots.

• The hidden danger of personality-specific advice at seminars, in coaching programs, or on social media.

• How to identify your own "superpower" and use it as the foundation for a more stable, authentic practice.

• Why improving your weaknesses matters—but why your strengths will ultimately move the needle in your business.

• How to exercise discernment when listening to advice (including mine!).

Resources Mentioned

• Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
• Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
• Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

I recently had a bad experience with an Amazon purchase. Instead of making things better or even just leaving things alone, the company has made the bad experience even worse. What can we all learn from this?

In this week's chiropractic podcast, I talk about a recent experience I have had with an Amazon purchase. I talk about what the company has done to make things worse, and what chiropractors can learn from this that will help them with negative reviews and patient retention.

Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Chiropractors often ask me if I offer social media management as a service. Up to this point, my answer is no. Even though there are a lot of chiropractors who are willing to pay for the service, I can't seem to figure out how to make it worth paying for.

In this week's chiropractic podcast, I talk about how social media works. I discuss what the most popular chiropractors on social media have in common. I talk about where social media companies offer value, and where they don't. Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Recently, I saw a clip on social media from a Jordan Peterson interview. He was talking about the momentum that both success and failure bring, and what he thought was the reason why more people aren't successful. I thought it was a message that chiropractors can really relate to, so I decided to share.

In this week's chiropractic podcast, I talk about the momentum of success and failure. I give my thoughts about what Jordan Peterson said, and I talk about how it applies to chiropractors. Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Patient retention is a hot topic for chiropractors. It seems like a lot of chiropractors struggle with getting patients to follow through with their care recommendations. What can you do about it?

In this week's chiropractic podcast, I give an overview of chiropractic patient retention. I discuss 4 areas where chiropractors need to do well to improve their patient retention. Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Crack Addicts is a new chiropractic show on TLC. I have had several people ask me what I thought about it, so I decided to take a look and talk about it.

In this week's chiropractic podcast, I talk about the good and bad of TLCs show "Crack Addicts." I discuss who benefits most from the show, and the MOST ANNOYING THING that chiropractors say.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

Long gone are the days of people finding their next chiropractor in the big yellow book. Today, the majority of patients who are searching for their next chiropractor are using an online search engine like Google. That's why SEO is so important/valuable for chiropractors. If you rank higher on Google, you get more new patients. That's the bottom line.

In this week's chiropractic podcast, I talk about the different ranking factors that impact chiropractic SEO. I talk about the different SEO services that a chiropractor may want to consider. I discuss the price ranges of the different SEO services and which ones make sense for which chiropractors. Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

It's pretty common for me to get a question from a chiropractor about Google ads. Now I don't consider myself a Google ads expert, but I have used them off and on since they became a thing. So I have a lot of experience with Google ads than the average chiropractor.

In this week's chiropractic podcast, I talk about the big problem that most chiropractors will have with Google ads. I discuss the pros and cons of advertising on Google. I also give a few simple tips that will help chiropractors who want to manage their own Google ads. Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

It's safe to say that all chiropractors want to be successful. I don't think any chiropractor goes to chiropractic college hoping to get out and be a failure. That would be weird. Unfortunately, success is more difficult to achieve for chiropractors than they thought it would be. Why is that?

In this week's chiropractic podcast, I talk about how to simplify success and how changing how you think about success can help you start heading in the right direction. I also discuss the 7 things that are the enemy of a chiropractor's success. Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

I recently came across an article about a Canadian chiropractor who got in trouble for posting an article about vaccines. She was ultimately cleared of any wrongdoing that would result in professional discipline, but I'm sure the whole process was a HUGE stress to her.

In this week's chiropractic podcast, I talk about why this Canadian chiropractor got in trouble. I discuss what she did wrong even though she claims she didn't do anything wrong. And I talk about what other chiropractors can learn from this whole incident. Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Chiropractic websites: https://rocketchiro.com/chiropractic-websites

Chiropractors have such high expectations when they first start their careers. But the life of a chiropractor rarely works out the way they all think it will. Lots of ups and downs. If a chiropractor is ready for it, they will do much better.

In this week's chiropractic podcast, I talk about the difference between expectations and reality for chiropractors. I discuss some of the real-life things that people in my chiropractic class have experienced. I also talk about how to change your thinking about life in order to thrive. Let's get into it!

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Chiropractic websites: https://rocketchiro.com/chiropractic-websites

When I started my own practice, I thought success would be a straight line up. It wasn't. Running a chiropractic business is a roller coaster. One month you're crushing it, the next you're wondering if you'll make payroll. SEO rankings bounce. Patient numbers dip. Finances fluctuate. The problem isn't the ups and downs themselves — it's how we respond to them.

In this episode of the Rocket Chiro Podcast, I talk about why paying attention to patterns matters more than reacting to every blip in your stats. I share real-world examples from my own practice days and from chiropractors I've helped over the years. You'll also hear practical tips on how to stay calm, make better decisions, and build a business that weathers the inevitable swings.

Here's What I Cover in This Episode

• Why success in chiropractic practice isn't linear (and why that's okay)
• How I track numbers so I can see the real trends instead of guessing
• The difference between a dip that needs action and a dip that's just noise
• How plans, habits, and cause-and-effect thinking keep me grounded
• Why low overhead can help you survive the roller coaster
• When to stick with a plan and when to pivot
• How to get advice from the right people — not the peanut gallery

Resources Mentioned

• Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
• Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
• Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

In this week's chiropractic podcast, I talk with Dr. James Fedich from the Village Family Clinic in New Jersey. We discuss some of the ins and outs of chiropractic practice. We talk about internal marketing and the power of chiropractors being involved with their local community.

We also discuss what he looks for in associates, how he handles training staff, and what red flags associate chiropractors should watch out for when deciding where to work. Let's get started.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Chiropractic websites: https://rocketchiro.com/chiropractic-websites

One of the most important aspects of a successful chiropractic practice is trust. If people trust you, your marketing will be more effective, your retention will be better, and you will get more referrals. The list of benefits that come from building trust within your community is almost endless.

In this week's chiropractic podcast, I talk about the importance of building trust for chiropractors. I discuss what happens when you don't build trust. And I talk about how to keep trust once you've established it. Let's get started.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Chiropractic websites: https://rocketchiro.com/chiropractic-websites

The other day, one of my NEXT Step members asked me about charging patients for missed appointments. He was concerned that charging patients would upset people and keep them from coming back.

In this week's chiropractic podcast, I talk about the pros and cons of charging patients for missed appointments. I also share the advice that I gave my client along with some advice that I got from a who's been charging for missed appointments for years now. Let's get started.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Chiropractic websites: https://rocketchiro.com/chiropractic-websites

In spite of what you may have thought when you graduated from chiropractic college, being a successful chiropractor is tough. It's not as simple as adjusting patients. There's a lot more that goes into it.

In this week's chiropractic podcast, I talk about 5 things that make being a successful chiropractor harder than it should be. I also give some big-picture advice on how to course correct if you are struggling with any of these 5 things. Let's get started.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Chiropractic websites: https://rocketchiro.com/chiropractic-websites

Whether it's starting a new practice, starting a new marketing plan, or starting to offer a new product/service when chiropractors start something new it is usually stressful. Sure, you can try to prepare as much as possible. But how do you know you are ready? What if it doesn't work out?

In this week's chiropractic podcast, I talk about the biggest mistake that chiropractors make when starting something new. I talk about the danger of over-preparing and the importance of committing to excellence. Let's get started.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Chiropractic websites: https://rocketchiro.com/chiropractic-websites

Chiropractors often get lured into the idea of passive income. Just think how easy it is to make money these days. YouTube, affiliate links, membership sites, selling products…the list of no-brainer ways for chiropractors to make money is endless.

In this week's chiropractic podcast, I talk about 3 things chiropractors need to understand about making extra money. I discuss why passive income isn't so passive, and what I think is the best way for chiropractors to start making side money. 

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Chiropractic websites: https://rocketchiro.com/chiropractic-websites

A chiropractor's website is no longer a luxury, but a necessity in today's digital world. It serves as a powerful marketing tool and a way to reel in new patients. And while having an online presence on various platforms is important, your website remains the cornerstone of your online image. You know what they say, first impressions matter – and that's exactly what potential patients experience when they visit your website.

So, let's get down to brass tacks. The main goal of your chiropractic website is to turn curious visitors into actual patients. While you might be tempted to use your website for various purposes, like educating existing patients or selling products, it's vital to keep your focus on attracting new patients.

What does it take to create an exceptional chiropractic website, you ask? Well, it's not about who built it or how much money you spent on it. A truly great website is easily discoverable, and it's highly effective in converting visitors into patients.

Being easily discoverable means your website should rank well on Google because let's face it, that's where most searches happen. Achieving a high rank on Google isn't a walk in the park; it requires doing many small things right and consistently. Beware of SEO shortcuts or secrets that seem too good to be true – they usually are.

An outstanding chiropractic website zeroes in on new patients, making it a breeze for them to schedule their first appointment. A pretty website is useless if it doesn't drive new patients to your practice.

Now, let's talk about some common mistakes chiropractors make with their websites:

1. Cluttering the website with too much information.
2. Failing to provide a clear call-to-action.
3. Designing the website without SEO in mind.
4. Featuring social media links in the header, which can be distracting.
5. Adding content just for the sake of it – quality matters.
6. Overloading visitors with information too soon, such as discussing multiple phases of care.
7. Handing over control of the URL to someone else, which can create future issues.

To sum it up, a successful chiropractic website is all about being easily found and effectively converting new patients. Keep it focused, user-friendly, and engaging, and you'll be on your way to a thriving online presence.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Chiropractic websites: https://rocketchiro.com/chiropractic-websites

In this week's chiropractic podcast, I have a conversation with Dr. Jared Van Anne. We discussed a new software that he has developed that has helped him improve his patient education, compliance, and retention.

We also talk about running a chiropractic practice, and whether or not it's the chiropractic college's responsibility to teach chiropractors business Let's get into it.

Schedule a FREE Demo of TeleCare RX: https://telecarerx.com

Connect with Jared through Chiro PCP: https://chiropcp.com

Connect With Jared on Instagram: https://instagram.com/hpcdrj

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

One of my guilty pleasures is a Youtube show called Hot Ones. It's a show where celebrities are interviewed while eating spicy hot wings. Not too long ago, I watched an episode with Bryan Cranston from Breaking Bad. In the interview, he commented how being a good actor required a relationship level of commitment.

A lot of what he said applies to being a successful chiropractor. If a chiropractor is going to be successful, they need to be committed to the process for better and for worse. I decided to talk about it on this week's chiropractic podcast. Let's get into it.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

In this week's chiropractic podcast, we have a special guest. Dr. Chris Chippendale from PatientCentered.co.uk dropped by again to talk about chiropractic. We talk about the difference between the expectations and reality of being a chiropractor. We discuss what it really means to be a patient-centered chiropractor.

We also talk about mistakes that chiropractors often make when dealing with patients, and why it's so important for young chiropractors to know that they aren't supposed to know everything right out of the gate. Let's get into it.

Get Chris' 3 part "Trust Equation" training free here: www.patientcentred.co.uk/freetrust

Get a ton of free content, videos and tips in the Patient Centred FB group: https://www.facebook.com/groups/patientcentredchiro

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

A lot of chiropractors get stuck asking the wrong questions. They focus on the urgent stuff that feels important in the moment but doesn't actually move the needle in practice or life. In this episode, I talk through three simple but powerful questions that every chiropractor should be asking.

These questions will help you:

• Simplify your practice and stop wasting money on things you don't need

• Understand why patients choose (or don't choose) you

• Figure out what "enough" really looks like so you're not constantly chasing more

What You'll Learn in This Episode

• Why "Do I really need this?" should be asked about almost everything you spend money or time on

• How to think about your practice from the perspective of a patient who has to choose you over someone else

• The overlooked value of contentment and defining "enough" before stress and hustle culture run your life

If you've never sat down and really asked yourself these questions, you're probably making things harder than they need to be.

Want My Help?

If you'd like me to take a look at your website and SEO, I'll do it for free. You'll get honest feedback, recommendations, and a clear picture of where you stand. No pressure, no gimmicks. Just head over to Rocket Chiro and request a review.

And if you're ready for more in-depth training and coaching, check out the NEXT Step program. It's perfect for chiropractors who are just getting started or who feel stuck.

Resources Mentioned

• Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
• Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
• Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
• Coaching for Chiropractors: https://rocketchiro.com/join

What do you want to change? What are the things in your chiropractic practice that you would like to be different this year? Every chiropractor has a list (even if it's just in their head) of things that they would like to change. Regardless of what's on the list, there is one thing that has to happen before change can take place.

In this week's chiropractic podcast, I talk about the one thing that's necessary if a chiropractor wants to see changes in their practice. Let's get started.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Over the years, I have heard many chiropractors share their thoughts about practice and life. Sometimes those thoughts are powerful and insightful. Other times those thoughts are way off base and harmful to the chiropractor's future.

In this week's chiropractic podcast, I talk about 12 different things that chiropractors should not think. I discuss why these thoughts are harmful, and I encourage chiropractors to challenge their internal dialog to make sure it is helping them instead of hurting them. Let's get started.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Episode 411 of the Rocket Chiro podcast. In this week's podcast, we have a special guest. Dr. Stratton Poulson from Apex Chiropractic in Dallas, TX dropped in to talk shop. We talk about what it was like for him to start his practice. We discuss how his past before becoming a chiropractor has helped him succeed.

We also talk about what it's like to run a micro practice, and what software he can't live without. And lastly, we talk about Instagram marketing for chiropractors and how he has been able to attract a large number of new patients from social media. Let's get into it. Follow Dr. Stratton

Poulson on Instagram: https://www.instagram.com/stratpoulson

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

I had a chiropractor reach out to me the other day asking a few questions about backlinks and SEO. So instead of answering him alone, I decided to talk about it on the podcast this week.

In this week's chiropractic podcast, I explain what a backlink is and how it helps your chiropractic website rankings. I discuss the difference between directories and backlinks. I also talk about why paying for backlinks is not ok but somehow paying for link building is. Let's talk about it.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

It's almost impossible to be a successful chiropractor without spending a lot of time working. That's because most chiropractors are small-business owners and having more things to do than you have time is part of the gig. But sometimes things happen that make you stop and think about your life. What is really important? Why am I doing all this work? Does it even matter?

In this week's chiropractic podcast, I talk about the reality of work-life balance for chiropractors. I also discuss the "someday myth" that many chiropractors believe, and I give 5 practical tips that you can start applying today. Let's talk about it.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

SEO is so frustrating for chiropractors that a lot of them don't even attempt to improve the SEO for their practice. I totally understand that. But for those who are brave enough (or broke enough) to tackle their own SEO, I recommend focusing on the things that are going to make the biggest difference. One of those things is backlinks.

In this week's chiropractic podcast, I explain backlinks and how they help chiropractors improve their local SEO. I also discuss how chiropractors can take advantage of their existing relationships to get more backlinks and improve their SEO. Let's talk about it.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Many chiropractors make simple mistakes when they are deciding which direction to go with their practice/career. They often focus on improving their weaknesses instead of leaning into their strengths. Or they focus exclusively on the direction they want to go instead of looking around for the best opportunities.

In this week's chiropractic podcast, I talk about the power of excellence and opportunities. I encourage chiropractors to change their focus in the coming year so they can finally get their practice headed in the right direction. Let's talk about it.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

The end of the year is here, and it's a great time to assess what has gone well for your chiropractic practice and what hasn't gone so well. It's also a great time to look ahead and come up with a plan that will help you have a better year next year.

In this week's chiropractic podcast, I talk about a simple pattern to follow when evaluating your chiropractic practice. I discuss a few questions that you should ask yourself, and I talk about the importance of leadership. Let's talk about it.

Business & marketing training for chiropractors: https://rocketchiro.com/join

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

Chiropractic podcast: https://rocketchiro.com/chiropractic-podcast

Most chiropractors have a website. But most chiropractors make some really simple mistakes when it comes to their websites, and those mistakes are costing the chiropractor new patients.

In this week's chiropractic podcast, I talk about the simple mistake that I see so many chiropractors making with their websites. I also give you 3 quick tips that will help you fix it and get you more new patients. Let's talk about it.

If a chiropractor ranks well on Google in their local area it's a huge benefit to their practice. Chiropractors know this. That's why chiropractic SEO has become more and more valuable over the years. Unfortunately, improving your Google search rankings takes time and there are even factors that are out of your control.

In this week's chiropractic podcast, I talk about the 3 local SEO factors that chiropractors can't control. I also discuss why it's important for chiropractors to have proper expectations when it comes to their local Google search rankings. Let's talk about it.

In this episode of the Rocket Chiro Podcast, I wanted to balance the conversation around micro practices. I've talked plenty about the upside of starting and running a small solo practice, but I think it's only fair to also be honest about the challenges.

The goal here isn't to talk you out of it. In fact, I still think a micro practice is the smartest way for most chiropractors to get started. But if you want to make the best long-term decisions for yourself, you should know what you're signing up for.

Some of the downsides we cover include:

• Your income ceiling is limited compared to building a bigger practice with associates.
• You can only see so many patients by yourself, so ultra-high-volume practice models don't fit.
• It's hard to bring in other practitioners or offer a wide variety of services in a small space.
• No backup coverage if you get sick or want to take time off.
• Micro practices usually don't have much resale value.
• Insurance billing and more complex financial models are tougher to manage solo.
• There can be perceived status issues with a smaller office, and you have to get over your own pride.
• You'll end up doing a lot of non-doctor tasks unless you're really intentional about outsourcing or using technology.

At the end of the day, micro practices are still a fantastic way to start with less risk and stress, especially if you're new. But if you know in your heart that you want to build something much bigger, you need to be careful about overcommitting to a setup that could hold you back.

If you're a new chiropractor or you're feeling stuck and you want more help beyond the podcast, check out my NEXT Step program. And if you want me to look at your website or local SEO, reach out through Rocket Chiro.

Resources Mentioned

• Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment
• Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites
• Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
• Coaching for Chiropractors: https://rocketchiro.com/join

Networking can be a cornerstone part of any successful chiropractic practice. When you get out in the community and make meaningful connections, the benefits are endless. But where do you start? Are there any tips that can help chiropractors be better at networking?

In this week's chiropractic podcast, I talk about the benefits of networking. I discuss an important networking point that many chiropractors overlook. I give several tips that will help chiropractors be better networkers, and I discuss the 3 groups of people that chiropractors should target when networking. Let's talk about it.

Sometimes chiropractors accept crappy patients without knowing it until later. Other times, chiropractors have a pretty good idea that a patient isn't going to be a good fit before they even do their first adjustment. If a chiropractor knows a patient is going to be crappy, why do they accept them?

In this week's chiropractic podcast, I talk about 7 reasons why chiropractors accept patients that they shouldn't. I talk about why doing that rarely (if ever) works out well, and I give 4 tips to help chiropractors make better decisions in the future. Let's talk about it.

How much money should chiropractors make per hour? How do chiropractors compare to MDs? Do chiropractors make more money than other small-business owners? How do they compare?

In this week's chiropractic podcast, I talk about how much money chiropractors make and how they compare to other small-business owners. I also discuss a few things that a chiropractor should think about as they are trying to build a successful practice. Let's talk about it.