Back

Explore every episode of the podcast Road To A Million Dollar Cleaning Business: Marketing, Hiring & Sales Systems to Grow a Profitable Cleaning Company

Dive into the complete episode list for Road To A Million Dollar Cleaning Business: Marketing, Hiring & Sales Systems to Grow a Profitable Cleaning Company. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

Rows per page:

1–50 of 130

TitlePub. DateDuration
How Much Profit Is Actually Left Over For A Million Dollar Cleaning Business? | Ep 13024 Aug 202600:20:25

Check out the 30 Day Install Program---- Apply Here For The 30 Day Install  Can you build a million-dollar cleaning business and still have nothing left over for yourself at the end of the month? Year three, Logan and Katie hit $1,016,211 in revenue — and kept $207,901 of it. Not by luck. By system. In this episode they get financially naked and reveal the Predictable Profit System that guarantees money is left over for the owner every single month. Inside, you'll learn the three not-so-secret secrets:

  • The Money Math Playbook — a plan for every dollar before it comes in, split across six categories (55% cleaners, 3% supplies, 5% marketing, 10% office wages, 7% overhead, 20% owner's pay) so owner profit is built in, not hoped for.
  • The Freedom Sequence — why money freedom and time freedom don't arrive together, and how you make the money first, then buy back your time (their profit % dropped from 35% to 20%, but take-home went from $42K to $207K).
  • The Personal Financial Blueprint — the three plans from Rich Dad Poor Dad (security, comfortability, wealthy) that took Logan and Katie from a negative $20,000 net worth to $4.7 million.

New episodes drop on Money Mondays and Thirsty Thursdays. Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

Your Cleaning Business Doesn't Have a Cleaner Problem — It Has a Recruiting Problem | Ep 12920 Aug 202600:05:10

Check out the 30 Day Install Program---- Apply Here For The 30 Day Install  Tired of being held hostage by cleaners who show up late, call out, and make everyone else's job harder?

The problem was never the people — it's the systems around them. This episode ranks the exact systems that let you find, hire, and keep five-star cleaners so your business runs without you.

The Tier List — Logan ranks 9 hiring and retention systems from S tier to D tier, so you know which to build first and which to stop wasting money on.

The Interview Reframes — the precise questions to ask (and the ones to avoid) that make candidates reveal who they really are before you hire them.

The Fire-or-Hire Test — real cleaner scenarios with Logan's fast call on each, so you stop second-guessing who to keep and who to cut. Press play and go hire your next cleaner.

New episodes drop on Money Mondays and Thirsty Thursdays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

How to Hire Your First Cleaning Business Employee in 3 Stages (Zero to 50 Employees) | Ep 12817 Aug 202600:20:19

Check out the 30 Day Install Program---- Apply Here For The 30 Day Install  Still cleaning every house yourself because hiring feels too risky, too complicated, or too expensive? Logan and Katie built their cleaning company from zero to over $3 million and 50+ W-2 employees across three states — and in this episode they hand you the exact hiring process, including the real stories nobody warns you about: cleaners getting hurt, filing for unemployment, wrecking cars, breaking a $20,000 heated tile floor, and getting accused of stealing an $18,000 ring. Stage 1 — The Setup: The seven accounts that legally make you an employer, most of them free, done in one morning (and why Cliff's welder friend lost a 10-year business without them). Stage 2 — The Road: The actual math on W-2 vs. 1099, plus drive time, mileage, and the auto coverage gap that nearly cost them after a training-day car accident. Stage 3 — The Problems: How every account you set up in Stage 1 becomes the thing that keeps you in business when a cleaner gets hurt, quits, breaks something expensive, or threatens to sue. Ready to stop being the only employee in your business? The full checklist — and the link to get help implementing it — is waiting inside. New episodes drop on Money Mondays and Thirsty Thursdays. Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

5 Freedom Moves vs. Trap Moves Every Cleaning Business Owner Needs to Know | Ep 12713 Aug 202600:05:26

Check out the 30 Day Install Program---- Apply Here For The 30 Day Install 

 

Should you take credit cards? Raise prices on existing clients? Add a second service? Every decision either builds a business that runs without you — or a job that needs you forever. This episode gives you a simple filter to tell them apart, using the exact moves Katie and Logan made to hit $3M in under five years. Inside: the Freedom Moves vs. Trap Moves that separate owners who scale from owners who stall, the Would You Rather rapid-fire on markets, subscriptions, and how to sell, and the Important vs. Not Important actions that actually move the needle (recording calls, practicing sales, and buying your own cleaning service). New episodes drop on Money Mondays and Thirsty Thursdays. Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

What Top Cleaning Companies Actually Charge Per Man-Hour: The Math, Proof, and Mindset the Average Business Owner Is Missing | Ep 12610 Aug 202600:20:45

Check out the 30 Day Install Program---- Apply Here For The 30 Day Install 

 

Quoted a job, heard "yes," and still wondered where the money went? The top cleaning companies charge premium prices on purpose — that's why they end the month with cash. This episode reveals what they charge and how they get there. Inside: the Million Dollar Math behind an $80 man-hour rate (and why you still net minimum wage on it), the Million Dollar Proof that it works in markets of every size across North America, and the Million Dollar Mindset — five actions to build the courage to charge it. New episodes drop on Money Mondays and Thirsty Thursdays. Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

3 Proven Facebook Strategies to Get Your Next 5 Cleaning Business Clients This Week | Ep 12503 Aug 202600:23:54

Check out the 30 Day Install Program---- Apply Here For The 30 Day Install 

How We Grew a Cleaning Location From 0 to 200 Recurring Clients in 20 Months

Still knocking on doors in the heat, hoping strangers call you back?

If you're a cleaning business owner who depends on yourself to find every client, there's a faster way — and it's inside an app you already have open. The "cute" untested marketing that had us sweating through Arizona almost cost us a year of growth. Once we dropped it, our Mesa location hit its first million-dollar run rate a full year faster than Montana.

Inside, Logan breaks down the three Facebook playbooks that took us from $0 to $92,000/month:

  • The Organic Playbook — turn Facebook friends into paying clients for $0
  • The House Party Playbook — mine local Facebook groups for people with dirty homes
  • The Facebook Ads Playbook — wake up to new leads daily for as little as $20

Hit play and pick the playbook you'll use to land your next five clients. 🎧

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

 

When to Make Your First Office Hire in a Cleaning Business (And How to Know You're Ready) | Ep 12427 Jul 202600:30:06

Check out the 30 Day Install Program---- Apply Here For The 30 Day Install 

We broke down the full Delegation System — the Virtual Assistant Playbook, the Dream Team Playbook, and the Office Manager Playbook.

Here's what we covered:

  • The Virtual Assistant Playbook — where to find VAs, how to hire them, and why your first office hire should cost $100 a week and give you 40 hours back
  • The Dream Team Playbook — how to build a team that acts like the owner is in the room by living the mission, values, and standards — and the real difference between tasking and delegating
  • The Office Manager Playbook — the last hire, the most life-changing hire, and the two numbers that tell you when you're ready to make it

We also shared how we grew our Mesa location from $0 to $92k/month — and when Katie & I both stopped cleaning, selling & hiring. 

And the distinction that keeps most cleaning business owners stuck forever: the difference between tasking and delegating.

If you're still the one doing everything in your business — this podcast is for you.

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

 

Stop Being the Only Person Who Can Hire & Train Cleaners in Your Cleaning Business | Ep 12320 Jul 202600:25:24

Check out the 30 Day Install Program---- Apply Here For The 30 Day Install 

 

Katie and I broke down the Reliable Hiring System — how to hire cleaners without wasting hours on candidates who will never work out, train new cleaners without the owner being involved, and empower your cleaners to earn raises rather than you having to give them.   Here's what we covered:
  • Pillar 1: The Recruiting Funnel — how to do enough volume to make finding reliable 5-star cleaners inevitable

 

  • Pillar 2: Do It For Them, Do It With Them, Do It On Their Own — the $1,000/hour formula that gets new cleaners trained without the owner ever stepping foot on a job

 

  • Pillar 3: Star Pay — how to build a pay structure that attracts empowered cleaners and repels entitled ones
 

We also shared the dinner in Vegas with Alex and Leila Hormozi where Leila said, "You guys already have a marketing funnel. Now you need a recruiting funnel."

Nine months after that dinner, we went from $45k/month to $100k/month.

If hiring had ever felt like the thing holding your business back, this podcast is for you.

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

How to Collect More Cash Upfront in Your Cleaning Business With an Offer That Sells Itself | Ep 12213 Jul 202600:21:25

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install  Katie and I broke down the Profitable Conversion System — how to collect more cash upfront with an offer that sells itself, book new cleans without ever leaving your home or office, and keep clients from cancelling.

Here's what we covered:

  • Pillar 1: The Remote Walkthrough — how to quote and close new cleans over the phone without a single in-person walkthrough
  • Pillar 2: The Offer That Sells Itself — how to collect more cash upfront without ever feeling like a sleazy salesperson
  • Pillar 3: The Commitment Test — how to turn recurring clients into committed clients who pay more and stay longer

We also shared how one conversation with a sales coach named Steve—who built sales teams for Alex Hormozi, Codie Sanchez, and Jay Shetty—led us to sell our first $4,300 clean just five days later.

The client said: "How can I say no to this deal?"

If sales conversations have ever felt uncomfortable — this podcast is for you.

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

The 3-Pillar Client Attraction System That Floods Your Cleaning Business With New Clients Daily | Ep 12106 Jul 202600:30:14

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install 

Katie and I broke down the Client Attraction System we used to grow our Mesa location from $0 to $83k/month in under 2 years.

Most cleaning business owners had been hiding from their clients without even realizing it.

Here's what we covered:

Pillar 1: Visibility — how to stop hiding and start getting found by clients who were already looking.

Pillar 2: Authority — how to make the right offer, to the right person, at the right time (even when nobody knew you yet).

Pillar 3: Volume — why most cleaning business owners did the right things for the wrong amount of time.

We shared the exact scripts, offers, and strategies we used—including how one Instagram message to a guy I'd met exactly once turned into our very first Mesa client and our very first Google review.

We also shared how a text automation accident led us to discover one of the highest-ROI marketing channels in our entire business.

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

 

The 3 Systems That Grew Our Cleaning Business From Zero to $83K a Month in 20 Months. | Ep 12029 Jun 202600:17:42
Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install  @Katie Manzanares and I are going live to break down the 3 systems responsible for generating $83k/month in a cleaning business.   Our Mesa location started from $0 & in 20 months hit its first $83k/month.   And today we're laying out exactly how it happened.   Here's what we're covering:
  • The Client Attraction System — how to get consistent leads without depending on luck or referrals
  • The Profitable Conversion System — turning leads into paying recurring clients without being pushy
  • The Reliable Hiring System — Building a team that actually shows up and delivers a 5-star experience
  We'll also be sharing stories from clients like Julia (from $0 to $83k in 14 months) and Renee (stuck at $20k for 10 years — now projecting $75k this month).   And the story behind the Vegas dinner with Alex and Leila Hormozi — where one conversation unlocked what eventually became $100k in a single month.  

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

Every Cleaning Business Hiring Decision Ranked — From First Hire To Cleaner #14 | Ep 11922 Jun 202600:34:02
Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install  Most cleaning business owners wait until they're slammed to start looking for help.   That's why they stay stuck.   @Katie Manzanares and I are going live to rank every hiring decision — from your first cleaner to cleaner #14.   We're covering:
  • When to hire your first cleaner (and why waiting is killing your growth)
  • The only platform that gives you applicants at scale
  • Why in-person interviews waste everyone's time
  • What to actually teach during training week
  • The incentive structure that builds real retention
  • The exact number of cleaners to hit a million dollars
  In 2022, Katie and I had dinner with Alex and Leila Hormozi in Vegas.   Alex told us we weren't in the cleaning business — we were in the recruiting and training business.   Leila told us to build a recruiting funnel the same way we built our marketing funnel.   One year later we crossed a million dollars.  

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

From Poor Lead Flow To Leads Everyday (Every Cleaning Business Marketing Decision Ranked) | Ep 11815 Jun 202600:56:32
Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install  5 years ago  @Katie Manzanares  and I were lying on the floor of a hotel room at the Wynn in Las Vegas.   We had just paid $10k for a business retreat. We were dreaming of freedom.   And somewhere in that hotel room — we decided to start a cleaning business.   I had the marketing funnel built before we even left Vegas.   5 years later, $350k in marketing spend, and ~5,000 clients served — I've learned exactly which marketing decisions move the needle and which ones are a complete waste of time and money.   TodayI'm ranking every single one of them.   From free strategies to get your first 10 clients, to the paid plays that scale you to $83k/month — I'm putting them all in tiers so you know exactly where to focus first.  
  • Free marketing strategies — ranked from worst to best
  • Paid strategies to grow to $83k/month
  • Where your first marketing dollar should go
  • The one metric that actually matters in paid marketing
  • How lifetime value changes every decision

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

Every Cleaning Business Sales Decision Ranked — From Worst to Best | Ep 11708 Jun 202600:54:19
Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install  Do you know how much it costs every time a prospect says no?   I asked  @Katie Manzanares  this recently.   She said: "Nothing?" "$1,700." I replied.   Between all 3 locations we've served just under 5,000 clients. Average clean is $250. Clients average 7 cleans.   $250 x 7 = $1,700 lifetime value.   Every prospect that doesn't book — $1,700 gone. Every 5 that don't book — $10,000 gone.   I spent years avoiding sales. I was afraid of rejection, afraid of not having all the answers.   I left money on the table for years.   What changed everything?   Realizing the goal isn't to sell people. It's to serve them.   I'm ranking every sales decision from worst to best to build a million dollar cleaning business.   -Pricing. -Quoting tools. -What to actually sell on. -Why prospects really don't book. -The biggest mistakes on quote calls.   None of this costs money to implement. Just a decision.  

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

A Million Dollar Home Cleaning Business- Every Decision Ranked | Ep 11601 Jun 202600:58:43

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install 

Last month our cleaning business did $294,000. 🤯

But within the last 12 days — 3 of our 6 office staff quit.

Our GM of 3 years. Gone.

1,800 Google reviews. Vanished overnight.

@Katie Manzanares was in Japan and I felt alone on an island.

I thought we might be headed back to $0.

Here's what I realized sitting in that loneliness.

What got us HERE is not going to get us THERE.

It's like a high school student trying to study like they're still in junior high.

The speed of the game gets faster. Our systems needed an upgrade.

Today on the Road To A Million call, Katie & I are ranking every decision that builds a million dollar cleaning business from $0. — The exact model that took us from $0 to $294k/month — The model we are swiching to to get us to $500K/month

P.S. Katie flew home 5 days early from a trip she planned for a year and paid $1,000 to change her flights. That's how serious this call is.

 

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

I Was Scared to Hire One Cleaner For My Cleaning Business. Then I Hired 200. | Ep 11525 May 202600:38:50

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install 

 

3 months into starting our Mesa location we were doing $20,000/month.

We had 5 cleaners.

I was doing everything in the office: scheduling, selling & hiring.

One week I remember offering 2 candidates the job... I was excited about them.

I had one more interview that week.

She was fine. But nothing that got me excited.

I asked @Katie Manzanares for advice.

She said: "Hire her."

I went from excited to terrified.

How was I going to fill 3 cleaners schedules at one time?

It was going to be expensive to train 3 people at one time!!

Then Katie reminded me...

"She probably wont show up anyway."

I scheduled an onboarding for 3 cleaners.

The 2 candidates I was excited about... never showed up.

The one I wasn't excited about.. I got excited that she showed up to onboarding.

Today, that cleaner is still with us. Our longest tenured cleaner. Never called out once.

That one decision taught me the fear of hiring the wrong person almost cost me building the right business.

It almost cost me a million dollar business.

All because of fear.

 

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

10 Years to 20k/Month. 3 Years to 100k/Month. Here's What Changed This Cleaning Business| Ep 11418 May 202600:49:24
Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install  @Jessica Van Hoffen  is co-hosting the Road To A Million call with me.   Some of you might know Jessicas story...   10 years into her cleaning business, she was still stuck under 20k/month.   But in the last 3 years, she grew it to over 100k/month.   Her team runs the business without her physical prescence.   This allowed her to move her family from Canada to Arizona. 🤯   Today, I am going to press her on what changed.   What led to the explosive growth?   What mistakes did she make along the way?   What advice she has for cleaning businesses on the way to 83k/month.   If you have felt like you need some inspiration… high probability you will benefit from this call.  

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

$1,000,000 in 4 Months… But The Profit In This Cleaning Business Was Shocking 😬 | Ep 11311 May 202600:52:36

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install 

 

12 years ago I became a business owner.

3 months later I met @Katie Manzanares

For 3 years, Katie watched me run into the same wall — stuck below $5,000/month in revenue.

Today our cleaning business makes more than $5,000 a day.

And today on the Road To a Million call, Katie & I are revealing our profit & loss statements over the past 4 months.

Revenues + Profits.

Even the embarrassing ones. 😱

Here's what you'll learn today: ✔ A simple P&L framework to understand the health of your business ✔ The profit % benchmarks for COGS, marketing, office wages & overhead ✔ The 3 biggest mistakes that destroy cleaning business profits ✔ A behind-the-scenes look at what $1M in revenue actually leaves in your pocket ---

 

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

The 6 Lifecycles Of A Cleaning Business| $0- $100,000/month | Ep 11204 May 202600:42:30

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install 

Last week  @Katie Manzanares  and I signed our estate plan.   Essentially — a plan for what happens when we die.   It got me thinking about lifecycles.   Everything starts, grows, and eventually dies.   Businesses are no different.   You're in one of these stages right now.   Today I'm going to show you exactly what you need to avoid to keep your business from dying in your current stage.   You'll leave knowing: — Where you are — Why you're stuck — And exactly what to do next  

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

I Spent $4,644 on Ads Last Week. Here's How It Generated $36,588 For My Cleaning Business | Ep 11127 Apr 202600:43:58

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install 

 

I own a home cleaning business and I've spent over $200,000 on paid advertising over the last 2 years figuring out what actually works.

Last week alone, we spent $4,644 on marketing and generated $36,588 in initial cleans.

That's the system I'm breaking down live today. Click Here To Join I didn't start out knowing any of this.

When I first ran Facebook Ads, I was throwing money at the wall.

No real offer.

No follow-up process.

No idea what to do with a lead even when I got one.

After thousands of ads — I built something that runs while I sleep.

Today I'm showing you how you can copy my system.

Here's what we're covering: → The exact offer, creative & copy framework behind last week's numbers → The two ways to capture leads on Facebook (and which to start with) → How to use AI to create unlimited fresh ads without burning out → The 3 numbers that tell you if your ads are actually working → How to get this entire system installed in your business in 30 days

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

Stop Being the Culture: The System Behind a $3 Million Cleaning Business | Ep 11020 Apr 202600:46:12

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install 

This week the Culture Training will be released for you —  I'm walking through the entire framework live on the Road To A Million call before it drops.

Culture is the foundation for our $3 million business across 3 locations with 50 teammates and 1,700 five-star reviews.

Today's call is where I share how we built it... and it was ugly :) Here's what we're covering:

→ Why most cleaning businesses hit a wall (and it has nothing to do with leads)

→ The hiring scorecard I used to build a team of 50+ cleaners across 3 locations

→ The meeting cadence that keeps 50 people aligned every week without me in the room

→ The incentive structure behind 1,700 five-star Google reviews

→ The 3 culture killers silently destroying your businesses right now

→ The measurement tool that helps you see whether your culture is working

This is preview to the Culture Training you're getting access to this week.

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

I Worked 10,000 Hours… and Was Still Stuck at $5K/Month In My Business | Ep 10913 Apr 202600:44:37

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install 

 

Malcolm Gladwell says 10,000 hours creates mastery.

I put in my 10,000 hours.

It didn't work.

And I started looking around at business owners who had been grinding for 5, 10, 20+ years… and I wouldn't have traded places with a single one of them.

But then I watched @Julia Callahan go from $0 → $83,000/month in 14 months. Zero clients. Zero experience.

I asked myself… what's the difference?

My name is Logan Manzanares. I own multiple million-dollar cleaning businesses and have helped owners go from: $13K → $100K/month $0 → $90K/month $65K → $150K/month

Today I'm breaking down: ✅ The REAL number that actually creates success (it's not 10,000 hours) ✅ The Million Dollar Blueprint I used to hit $83K/month ✅ The exact math formula you can steal for your cleaning business

No pitch. No catch. Just the blueprint.

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

 

Why 18 Cleaners Quitting At One Time Helped Me Build A $3M Cleaning Business | Ep 10806 Apr 202600:45:40
Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install     I'm sharing how I built a home cleaning business from scratch to over $3M/year in revenue and $400K+ in profit across 3 locations.   But before that happened... we had 4 mass cleaner exoduses.   In one of those mass exodudes... we lost 18 cleaners in 90 days.😪   We lost $64,000 in revenue & lost $8,000 in a single month. 😱   Today I'm breaking down who's fault it was. (not who you think it is) 🫵   And most importantly what we changed to grow bigger from each one.   If you run a cleaning business and are tired of:
  • Cleaners quitting without warning
  • Walking on eggshells to avoid confrontation
  • Covering jobs yourself because someone called out again

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

Hard Work Got You Here — Here's What Gets You To A Million Dollar Cleaning Business | Ep 10730 Mar 202600:50:51

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

  My name is Logan Manzanares — my wife  @Katie Manzanares  and I built a $3M cleaning business from scratch.   Starting with zero experience in the cleaning industry.   And today at 4PM EST I'm going live to share the 3 problems that kept me broke for years — and exactly what it took to break through them.   Here's what you can expect on this call: — Why hard work alone will never get you to a million dollars — The Tax your business is paying every single month without you knowing it — The framework I used to go from $5k/month to a million dollar business   This isn't theory.   Eight cleaning businesses inside our mentorship crossed a million dollars in 2025 using this exact system.   And the honest truth?   They weren't more talented than you.   They weren't working harder than you.   They just stopped avoiding the things that were keeping them stuck.   Today I'm going to show you exactly what those things are.  

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

The Partnership Test That Will Make Or Break Your Cleaning Business | Ep 10623 Mar 202600:40:02
Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install Today, @Katie Manzanares and I are telling the story that almost ended our relationship.   And the framework we built from it over the last decade.   We call it The Partnership Test.   The confrontations that strengthened our marriage are the same confrontations that determine the strength of your business.   Because the person you are at home is the one who shows up to work.  

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

The Idea To Grow My Cleaning Business That Took Two Years To Say Yes To | Ep 10516 Mar 202600:30:24

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

  Two years ago I wrote an idea in my notebook.   I didn't tell anyone about it.   It felt too big. Too risky. Too much to ask.   So I closed the notebook… and went back to work.   But the idea never went away.   It showed up again in 2024. I closed the notebook again.   Then January 1st, 2026… it showed up again.   This time I finally said yes.   A little context on who I am — My wife  @Katie Manzanares  and I own three home cleaning businesses across the US.   Combined they did $2.8 million in revenue last year.   I also coach home cleaning business owners across North America on how to grow and scale.   And today I am making the biggest announcement we have ever made.   For the first time, I'm going to tell the full story.   What the idea was. Why it took two years to say yes. And what happened when I finally made the ask.   When you hear this story, you're going to understand something about building a business that most cleaning owners never figure out.  

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

You’re Either the Multiplier — Or the Bottleneck Of Your Cleaning Business | Ep 10409 Mar 202600:42:24
Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install   You don't build a million-dollar cleaning business by learning another tactic.   You build it by removing whatever's capping you.   If you're under $500k/per year right now, there's a reason.   And I'd bet money it's not your pricing. Not your ads. Not your hiring funnel.   This afternoon I'm breaking down two real case studies — same market, same opportunity, same starting point.   Two people. Two decisions. Two completely different lives.   One scaled past the ceiling. One is still standing under it.   The difference had nothing to do with strategy.   I'll show you exactly what it was — and how to tell which owner you're currently being.   If you're sitting at $100k, $500k, or hovering near $800k wondering why the breakthrough never comes — this call is the answer to that question.   Drop 💪 if you are coming.   Or scroll past.   But if you do — stop telling yourself you're serious about seven figures.   Serious people show up.  

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

A Players Don't Chase Money. They Chase Vision. | Ep 10302 Mar 202600:56:10
Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

 

I'm not going to tell you everything we're covering.   But I will tell you this…   Last week we did something most cleaning business owners would call stupid.   And what happened exposed the single biggest reason most owners never break through — no matter how hard they work, how many systems they build, or how many raises they give.   If you've ever felt like you're dragging your business uphill alone…   If your team doesn't seem to care as much as you do…   If you keep losing good people and can't figure out why…   You need to be on this call.   Most cleaning business owners are one insight away from completely changing how their business runs — they just don't know what they don't know yet.   Today we're pulling back the curtain and showing you exactly what a real million dollar cleaning business looks like on the inside.   Not theory. Not fluff.   What we're actually building — right now — in our own business.   This is the kind of call that makes you realize why staying small feels so hard… and what to do about it.  

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

Grow Up or Grow Out: The Rule Our Cleaning Business Lives By | Ep 10223 Feb 202601:09:09
Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install You already know who your C players are.   But are you ready to admit it yet?   Today on The Road To A Million call  will be covering:
  • The A/B/C player test
  • The 1-on-1 framework that forces commitment
  • When to coach vs. when to cut
  • Why your best people leave when you protect your worst
  This call will make you uncomfortable. This is what growth feels like.  

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

The Math to Build A Million Dollar Cleaning Business | Ep 10116 Feb 202601:02:06
Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install Motivation Won’t Build A Million-Dollar Business.   Math Will.   How can you win the game of business without knowing the score, the playbook, or who’s supposed to be on the field?   You can’t.   👉 But that’s exactly how most owners run their business — then they wonder why it feels harder than it should.  

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

 
6 Emotional Identities That Keep Cleaning Businesses Under a Million Dollars | Ep 10009 Feb 202600:54:39

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

 

If you’ve ever thought: • “I just need more time…” • “I need to think about it…” • “I don’t want to upset anyone…” • “This doesn’t feel like me…”   There’s probably one of the 6 identities running your business.   👉 If you can’t sell yourself out of that identity, your business will stop growing.  

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

 

The 5 People You Must Sell to Build a Million-Dollar Cleaning Business | Ep 9902 Feb 202600:56:50

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

 

 

The 5 People You Must Sell to Build a Million-Dollar Cleaning Business

Every income ceiling in your cleaning business is a selling ceiling. If you’re stuck, there’s someone you haven’t learned how to sell yet.

You’ll learn:

• Why resistance isn’t a stop sign — it’s a signal

• How conviction grows when people say “no”

• Why certainty beats talent

• What strangers actually buy (hint: not cleaning)

• How to stop lowering standards and start scaling

• Why your staff sells your standards when you’re not in the room

 

(And yes… it’s probably not who you think.)

 

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

The Most Expensive Flaw in Your Cleaning Business: The Need To Be Right | Ep 9826 Jan 202600:57:42

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

 

The Most Expensive Habit in Business: Being Right

Do you ever feel the magnetic pull to be right in every business decision, even when the data or the market is telling you otherwise? That powerful, ego-driven impulse might be costing your business more than you realize.

In this deep-dive, we explore the subtle yet profound shift that happens when creators and entrepreneurs stop prioritizing ego and start prioritizing progress. We break down how the fear of being wrong becomes the single most expensive habit you can have, and how to break free from it.

In this video, you will learn:

  • How to recognize the signs that your pride is interfering with profit.
  • The fundamental difference between confidence and debilitating stubbornness.
  • Actionable strategies to build a flexible, market-responsive mindset.
  • The ultimate business truth: being wrong is often a prerequisite for monumental growth.

Watch now and stop paying the price for your ego! Let me know in the comments: What's one time you had to be "wrong" in business to get to the next level?

 

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

The Decision That Separates $100K Cleaning Businesses From $1M Companies | Ep 9719 Jan 202601:09:34
Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install The Decision That Separates $100K Operators From $1M Owners

Welcome to the Road to a Million, Week 97!

This episode dives into the single most important factor that separates $100K business operators from $1M business owners: The Courage to Commit.

We break down the two critical definitions you must live by:

  • Courage: Acting with the presence of fear.
  • Commitment: The elimination of all other options—focusing solely on the goal of building a million-dollar business.

In this powerful call, we share the personal and business journey that led to this realization.

Our Path to a Million

We pull back the curtain on the sacrifices and decisions that allowed us to grow our business from $6,700 in our first three months to $1.1 Million in 2023, and ultimately reaching $2.8 Million in total revenue last year.

  • Embracing the Fear: Hear the story of growing up in a racing family, realizing a passion requires capital, and overcoming the youthful fear of vulnerability to chase a business dream.
  • The Power of Partnership: The critical decision to seek out a partner for stability to channel creative drive and move away from chasing distractions.
  • The Hardest Move: The true cost of our commitment, including uprooting our family to expand the business to a second location, and how it was essential for the next level of growth.
  • Commitment Pays Off: We reveal that our second location was not profitable for the first 17 months, showing what long-term commitment looks like before it rewards you.

Ultimately, we discovered that the key pivot was realizing we weren't just in the cleaning business, but in the Five-Star Experience business. This shift in focus changed everything.

Every breakthrough requires Fear, Decision, Commitment, and Time. If you are willing to commit to the goal, this episode will provide the clarity to eliminate all other options and build the business you truly desire.

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

What It Actually Takes to Achieve Unreasonable Results For Your Cleaning Business in 2026 | Ep 9612 Jan 202601:09:17

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

 

 

What It Actually Takes to Achieve Unreasonable Results in 2026

Are you ready to stop settling for reasonable results? In this video, we're diving deep into the strategy and mindset required to achieve true breakthroughs in 2026—the kind of results others call "unreasonable."

I break down the core shifts you need to make right now:

The Mindset Shift: How to reframe your goals from incremental progress to massive leaps. The Execution Framework: My 3-step system for prioritizing work that delivers the highest leverage. Non-Obvious Truths: The daily habits and uncomfortable sacrifices required to perform at an elite level. If you’re ready for more than just another good year, this is your blueprint. Watch now, stop watching the clock, and start building the future you want.

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

$269K/Month Was the Goal — Here’s What Our Cleaning Business Achieved | Ep 9505 Jan 202601:16:12

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

 

The year is over, and it’s time to find out what really happened on the Road to a Million! Our goal for 2025 was a massive $269,000/month in revenue, and this video is a complete, transparent, month-by-month breakdown of the high-stakes journey.

We started the year strong, but things quickly got hairy. Watch to see the shocking moment we lost almost our entire cleaning team, suffered a $20,000 monthly loss, and were forced to completely scrap our plan for expansion. This is the real, unedited journey of what it takes to win in business.

Inside the 2025 Year-in-Review: The Biggest Lesson: The emotional math behind our biggest mistake this year and why prioritizing team standards over revenue is essential. The Power of Accountability: How we helped a mentee double their business from $20K/month to $40K/month in just four weeks! The Pivot: The moment we realized we had to buy a cleaning business instead of starting from scratch to keep the goal alive. Community Wins: Celebrating our community's massive milestones, including 8 businesses that hit the $1 Million Run Rate mark! Hit or Humbled: The final, unbelievable moment when we calculated the December numbers to see if our combined three locations (Bozeman, Mesa, and the new Sacramento market) actually hit the $269,768 target. This journey proves that success is never easy. It’s about being willing to stay in the game, learn from the losses, and have the courage to go all in.

Looking Ahead: Our 2026 Goals New Monthly Revenue Goal: $375,000 Community Goal: 20 Million-Dollar Businesses If you're ready to create evidence of what's possible in your business, join the mentorship community today!

#RoadToAMillion #CleaningBusiness #Entrepreneurship #BusinessGrowth #goalsetting 

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

Stop Playing Santa: How To Give Pay, Raises & Bonuses For Your Cleaning Business Without Going Broke | Ep 9429 Dec 202501:09:04
Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install   Standard Operating Procedure for Employee Pay Raises and Bonuses Objective

This SOP outlines the process for giving pay raises and bonuses to employees, ensuring clarity and alignment with business goals.

Key Steps

 

Introduction to Pay Raises and Bonuses 0:50

 

  • Discuss the importance of giving pay raises and bonuses that serve both the employee and the business.

  • Emphasize the goal of making employees feel valued.

 

Understanding Employee Performance Levels 19:09

 

  • Identify performance levels:

    • Negative 1 to 0 Conversations: Addressing underperformance and helping employees improve.

    • Zero to 1 Conversations: Encouraging good performers to become great by providing incentives.

 

Setting Clear Expectations for Raises 22:42

 

  • Clarify that raises should be given based on performance improvements (Zero to 1) rather than fixing problems (Negative 1 to 0).

  • Define what it takes for employees to become more valuable.

 

Using Historical Data for Pay Structure 25:57

 

  • Utilize historical data to guide pay structures for cleaners and other staff.

  • Establish a base pay that is above minimum wage.

 

Incentives for Cleaners 27:14

 

  • Implement bonuses tied to performance metrics:

    • Attendance Bonus: Reward for perfect attendance.

    • Google Reviews Bonus: Incentivize cleaners for receiving positive reviews.

    • New Employment Bonus: Reward for reaching attendance milestones.

 

Long-term Benefits and Minimum Pay Guarantees 40:09

 

  • Offer long-term benefits such as guaranteed minimum pay for reliable employees.

  • Ensure that employees understand the criteria for maintaining their status.

 

Creating a Culture of Accountability 55:13

 

  • Establish clear rules around pay and performance to avoid entitlement.

  • Reward reliability and five-star service to foster a high-performance culture.

Cautionary Notes
  • Ensure that all conversations regarding pay and performance are constructive and focused on growth.

  • Avoid using bonuses as a means to fix performance issues; instead, address the root causes of underperformance directly.

Tips for Efficiency
  • Regularly review and update the pay structure based on performance data and market trends.

  • Maintain open communication with employees about their performance and the criteria for raises and bonuses.

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

12 Lessons From 12 Years In Business | Ep 9326 Dec 202501:11:59

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

 

Standard Operating Procedure for Growing a Cleaning Business to $1 Million Objective

This SOP outlines actionable steps to effectively grow a cleaning business to $1 million in revenue, based on proven strategies and lessons learned from successful entrepreneurs.

Key Steps

 

1. Understanding the Business Growth Mindset 0:00

 

  • Recognize the goal of growing your business to $1 million.

  • Understand that starting from zero clients is common and achievable.

 

2. Utilize Personal Networks for Initial Clients 1:37

 

  • Reach out to your existing network to find your first clients.

  • Use a script to offer discounted cleaning services to friends and family.

 

3. Transition to Digital Marketing 2:34

 

  • After initial client acquisition, start using Facebook ads to generate leads.

  • Focus on building a strong online presence.

 

4. Establish a Reliable Team 3:18

 

  • Hire reliable staff who can operate independently of you.

  • Ensure that your business can function without your constant involvement.

 

5. Track Financial Performance 6:04

 

  • Regularly monitor weekly revenue and growth metrics.

  • Set financial goals and track progress towards them.

 

6. Embrace the Learning Process 7:56

 

  • Accept that you will need to learn new skills to grow your business.

  • Be willing to step out of your comfort zone and tackle challenges.

 

7. Solve Business Problems 8:21

 

  • Focus on solving the toughest problems in your business.

  • Delegate tasks to others once you have solved them.

 

8. Measure Success by Financial Metrics 14:27

 

  • Use your bank account balance as a measure of success.

  • Aim to increase your revenue consistently.

 

9. Understand Sales as Service 15:45

 

  • Shift your mindset to view sales as a form of service to clients.

  • Develop strong sales skills to effectively communicate value.

 

10. Prioritize Client Needs 20:06

 

  • Focus on serving clients and staff before expecting rewards for yourself.

  • Understand that client satisfaction drives business success.

 

11. Observe Actions Over Words 23:00

 

  • Pay attention to what clients and employees do, not just what they say.

  • Use their actions to gauge commitment and alignment with business goals.

 

12. Submit to Proven Systems 01:02:00

 

  • Follow established systems and processes without trying to modify them.

  • Trust that these systems have been developed through experience and success.

Cautionary Notes
  • Avoid making emotional decisions based on temporary setbacks.

  • Do not underestimate the importance of tracking your financial data accurately.

Tips for Efficiency
  • Regularly review and adjust your marketing strategies based on performance data.

  • Invest in training for yourself and your team to improve skills and efficiency.

  • Network with other business owners to share insights and strategies.

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

12 Invisible Distractions Keeping You From a $1M Cleaning Business | Ep 9222 Dec 202501:05:22
Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

 

Introduction to Distractions 0:01

 

  • Welcome to the session on distractions that can impede business growth.

  • Understanding these distractions is crucial for reaching your business goals.

 

Awareness of Distractions 1:01

 

  • Recognize that distractions are often invisible and can be deeply ingrained.

  • The goal is to bring these distractions to light so you can choose to change your behavior.

 

Engagement and Participation 8:22

 

  • Engage actively during discussions to enhance learning.

  • Use chat features and keep cameras on to foster a collaborative environment.

 

Distraction 1: Believing You're in the Cleaning Business 9:36

 

  • Shift your mindset: You're not just in the cleaning business; you're in the business of delivering a five-star experience.

  • Focus on customer service and client satisfaction.

 

Distraction 2: Chasing Shortcuts 24:23

 

  • Avoid the temptation of get-rich-quick schemes.

  • Commit to developing skills and doing the necessary work consistently.

 

Distraction 3: Starting Another Business Prematurely 27:32

 

  • Focus on making your current business successful before starting another.

  • Ensure your existing business can operate independently of you.

 

Distraction 4: Seeking Approval from Others 31:54

 

  • Stop seeking validation from friends and family who may not understand your entrepreneurial journey.

  • Surround yourself with supportive individuals who encourage growth.

 

Distraction 5: Partner's Lack of Support 34:52

 

  • Ensure your partner believes in your goals and supports your entrepreneurial journey.

  • Communicate your needs and expectations clearly.

 

Distraction 6: Trying to Look Successful 40:23

 

  • Focus on producing results rather than on appearances.

  • Measure success by what you can create, not by what you can buy.

 

Distraction 7: Helping Others Too Soon 45:29

 

  • Prioritize your own growth and skills before trying to help others.

  • Build a solid foundation for yourself first.

 

Distraction 8: Insecurity 47:04

 

  • Work on building your confidence to better serve others.

  • Focus on listening and being present in conversations.

 

Distraction 9: Perfection Paralysis 52:53

 

  • Accept that perfection is unattainable; focus on progress instead.

  • Embrace mistakes as learning opportunities.

 

Distraction 10: Comparing Yourself to Others 55:13

 

  • Use others' success as inspiration rather than a benchmark for your self-worth.

  • Understand that everyone's journey is unique.

 

Distraction 11: Identity Clinging 56:25

 

  • Challenge limiting beliefs about yourself.

  • Reframe your identity to align with your goals.

 

Distraction 12: Fantasy of Balance 57:29

 

  • Recognize that achieving a million-dollar business requires an unbalanced focus on growth.

  • Accept that there will be seasons of intense work.

 

Bonus Distraction: Consuming Instead of Creating 01:00:20

 

  • Limit consumption of media and distractions while building your business.

  • Focus on producing more than you consume.

Cautionary Notes
  • Be aware that distractions can manifest in various forms and may not always be obvious.

  • Regularly assess your focus and priorities to ensure alignment with your business goals.

Tips for Efficiency
  • Set specific times for focused work to minimize distractions.

  • Use tools and systems to automate repetitive tasks and streamline operations.

  • Regularly review and adjust your goals to stay aligned with your vision.

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

 

The Secret Ratio That Lets You Market Your Cleaning Business For Free | Ep 9118 Dec 202501:03:26
Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

 

Introduction to Sales and Marketing 0:00

 

  • Understand the importance of sales and marketing in growing a cleaning business.

  • Recognize that success comes from learning through experience and overcoming challenges.

 

Skill Sets Required for Success 5:01

 

  • Courage to Commit:

    • Commit to marketing, coaching, and employee management.

    • Maintain daily commitment despite challenges.

  • Ability to Learn:

    • Acknowledge personal responsibility for business growth.

    • Be open to feedback and willing to adapt.

 

Conviction to Sell 9:28

 

  • Understand that selling is essential for business growth.

  • Focus on serving clients rather than just selling to them.

 

Self-Control to Follow the Plan 10:54

 

  • Stick to the established business plan even when faced with difficulties.

  • Ensure consistency in actions to achieve desired outcomes.

 

Understanding the Marketing Ratio 52:50

 

  • Calculate your marketing ratio:

    • Formula: Total Marketing Spend / Total New Sales Revenue.

    • Aim for a minimum ratio of 5:1 to market effectively for free.

 

Sales Call Framework 30:05

 

  1. Opener: Introduce yourself and your company warmly.

  2. Understand the Problem: Ask questions to identify the client's needs.

  3. One-Time vs. Recurring: Determine if the client is looking for a one-time service or ongoing cleaning.

  4. Identify the Avatar: Understand if the client has used cleaning services before.

 

Logistics and Pricing 39:18

 

  • Gather necessary logistics information (e.g., home size, pets).

  • Provide a clear quote based on the information gathered.

 

Closing the Sale 47:20

 

  • Present the recurring offer if applicable.

  • Schedule the cleaning appointment and set expectations.

 

Collecting Deposits and Cancellation Policy 49:22

 

  • Collect a non-refundable deposit to secure the booking.

  • Clearly communicate the cancellation policy to the client.

Cautionary Notes
  • Always prioritize the client's needs over your own sales goals.

  • Avoid rushing through the sales process; take the time to listen and understand the client.

Tips for Efficiency
  • Practice your sales script regularly to improve confidence and delivery.

  • Use a CRM to track client interactions and preferences for better service.

  • Continuously seek feedback from clients to refine your approach.

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

9 Marketing Tactics That Don’t Work For Your Cleaning Business — 8 That Do — 5 Are Free | Ep 9015 Dec 202501:03:23
Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

 

Introduction to Marketing Strategies 4:10

 

  • Marketing is a crucial piece of the business growth equation.

  • Understanding what works and what doesn't is essential for scaling your cleaning business.

 

Marketing Methods to Avoid 15:08

 

Nine Marketing Methods to Avoid:
  1. Groupon: Attracts the wrong clientele by discounting services too heavily.

  2. Thumbtack: Paying for leads that may not respond.

  3. Yelp: Known for negative reviews and pay-to-play model.

  4. Local Coupon Mailers: Ineffective for attracting high-paying clients.

  5. Done-for-You Marketing Agencies: Often keep you in the dark about their methods and can be costly.

  6. Home Advisor/Angie's List: Leads are sold to multiple businesses, creating competition.

  7. Car Wraps: High hidden costs and operational inefficiencies.

  8. Street Marketing: Time-consuming with low ROI.

  9. Google PPC: Complicated and often expensive with low conversion rates.

 

Effective Marketing Strategies 37:23

 

Eight Effective Marketing Strategies:
  1. Personal Network: Leverage friends and family for referrals and free cleans.

  2. Referrals: Ask current clients for referrals to their friends and family.

  3. Facebook Groups: Post in local groups to find potential clients.

  4. Responding to Requests: Engage with posts in local groups where people are looking for cleaners.

  5. Internal Marketing: Use SMS to reach out to leads and contacts accumulated through previous marketing efforts.

  6. Facebook Ads: Invest in targeted ads to reach a broader audience.

  7. Google Local Services Ads: Simple and effective for generating high-quality leads.

Cautionary Notes
  • Avoid any marketing method that promises 'set it and forget it' results.

  • Be cautious of agencies that guarantee leads without transparency in their methods.

Tips for Efficiency
  • Focus on building a strong personal network to generate initial leads.

  • Utilize free marketing methods before investing in paid advertising.

  • Regularly engage with your existing client base through internal marketing to maximize retention and referrals.

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

 

Cleaning Business #3 Isnt Being Built... It Was Bought | Ep 8911 Dec 202501:02:12
Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

 

1. Introduction to the Cleaning Business 2:35

 

  • The cleaning business was started with the intention of learning and improving the process.

  • The focus is on creating a purposeful and systematic approach to cleaning.

 

2. Importance of Values in Hiring 19:51

 

  • Hire based on values that align with the company culture:

    • S: Serve - Look for individuals who have a desire to help others.

    • T: Teamwork - Seek candidates who are willing to support their teammates.

    • A: Accountability - Hire those who take responsibility for their actions.

    • R: Reliability - Ensure candidates can consistently show up and perform.

 

3. Four Standards for Cleaning 41:00

 

  • Establish four key standards for cleaners to follow:

    1. Arrive at the door five minutes early - This shows respect for the client's time.

    2. Greet the client with a smile - Create a positive first impression.

    3. Remove dirt using a checklist - Ensure consistency and thoroughness in cleaning.

    4. Complete a final walkthrough with the client - Gather feedback and ensure satisfaction.

 

4. Training New Cleaners 55:11

 

  • Focus on teaching new cleaners the four standards from day one.

  • Emphasize the importance of client experience over technical skills initially.

 

5. Continuous Improvement 57:07

 

  • Encourage cleaners to seek feedback and improve their skills over time.

  • Foster a culture of accountability and teamwork to enhance service quality.

Cautionary Notes
  • Ensure all team members understand the importance of the four standards and values.

  • Regularly review and update training materials to reflect best practices.

Tips for Efficiency
  • Conduct regular training sessions to reinforce the four standards and values.

  • Use checklists to streamline the cleaning process and ensure consistency.

  • Encourage open communication among team members to share feedback and improve practices.

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

Cleaning Can’t Be Systemized—But The Client Experience Can | Ep 8808 Dec 202501:05:47
Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

 

1. Introduction to the Cleaning Business 2:35

 

  • The cleaning business was started with the intention of learning and improving the process.

  • The focus is on creating a purposeful and systematic approach to cleaning.

 

2. Importance of Values in Hiring 19:51

 

  • Hire based on values that align with the company culture:

    • S: Serve - Look for individuals who have a desire to help others.

    • T: Teamwork - Seek candidates who are willing to support their teammates.

    • A: Accountability - Hire those who take responsibility for their actions.

    • R: Reliability - Ensure candidates can consistently show up and perform.

 

3. Four Standards for Cleaning 41:00

 

  • Establish four key standards for cleaners to follow:

    1. Arrive at the door five minutes early - This shows respect for the client's time.

    2. Greet the client with a smile - Create a positive first impression.

    3. Remove dirt using a checklist - Ensure consistency and thoroughness in cleaning.

    4. Complete a final walkthrough with the client - Gather feedback and ensure satisfaction.

 

4. Training New Cleaners 55:11

 

  • Focus on teaching new cleaners the four standards from day one.

  • Emphasize the importance of client experience over technical skills initially.

 

5. Continuous Improvement 57:07

 

  • Encourage cleaners to seek feedback and improve their skills over time.

  • Foster a culture of accountability and teamwork to enhance service quality.

Cautionary Notes
  • Ensure all team members understand the importance of the four standards and values.

  • Regularly review and update training materials to reflect best practices.

Tips for Efficiency
  • Conduct regular training sessions to reinforce the four standards and values.

  • Use checklists to streamline the cleaning process and ensure consistency.

  • Encourage open communication among team members to share feedback and improve practices.

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

Our Second Home Cleaning Business Hit A Million | Ep 8701 Dec 202501:03:24

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

 

1. Understanding the Importance of Commitment 51:07

 

  • Courage to Commit:

    • Understand that commitment is essential for achieving business goals.

    • Be prepared to face challenges and push through discomfort.

 

2. Embracing a Learning Mindset 54:10

 

  • Humility to Learn:

    • Acknowledge that you do not know everything.

    • Be open to feedback and willing to learn from others.

 

3. Developing Sales Skills 55:04

 

  • Conviction to Sell:

    • Learn how to effectively sell your services to potential clients.

    • Understand the importance of selling to both clients and team members.

 

4. Maintaining Consistency and Discipline 56:05

 

  • Self-Control for Consistency:

    • Stay disciplined and persistent, especially during tough times.

    • Develop routines that support consistent effort towards business goals.

 

5. Building a Supportive Community 01:00:03

 

  • Engagement in Mentorship:

    • Participate actively in mentorship programs.

    • Share experiences and learn from peers to foster a supportive environment.

Cautionary Notes
  • Avoid Complacency:

    • Do not settle for minimal growth; always strive for improvement.

  • Manage Expectations:

    • Understand that growth takes time and effort; be patient with the process.

Tips for Efficiency
  • Set Clear Goals:

    • Define specific, measurable goals for your business growth.

  • Regular Check-Ins:

    • Schedule regular meetings to assess progress and adjust strategies as needed.

  • Leverage Resources:

    • Utilize available mentorship and community resources to enhance learning and growth.

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

6 Skills Required To Build A Million Dollar Cleaning Business | Ep 8624 Nov 202500:58:40

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

1. Courage 9:31

 

  • Definition: Courage is acting in the presence of fear.

  • Action Steps:

    • Acknowledge your fears and take action despite them.

    • Make decisions that push you out of your comfort zone.

 

2. Learning 17:22

 

  • Definition: Learning is the process of acquiring new skills or knowledge through experience.

  • Action Steps:

    • Stay curious and ask questions.

    • Avoid the mindset of 'I know' and instead seek to understand more deeply.

 

3. Self-Control 20:29

 

  • Definition: Self-control is the ability to align actions with goals despite emotional challenges.

  • Action Steps:

    • Identify your goals and commit to actions that support them.

    • Practice discipline in your daily routines.

 

4. Consistency 28:00

 

  • Definition: Consistency is the ability to maintain actions over time, even when results are not immediately visible.

  • Action Steps:

    • Establish a routine that includes daily, weekly, and monthly tasks.

    • Track your progress and adjust as necessary.

 

5. Discipline 31:01

 

  • Definition: Discipline is doing what is required long before it is rewarded.

  • Action Steps:

    • Commit to long-term goals and stay focused on the necessary actions.

    • Avoid the temptation to quit when immediate results are not seen.

 

6. Persistence 34:08

 

  • Definition: Persistence is continuing to move forward even when progress stalls.

  • Action Steps:

    • Recognize that setbacks are part of the journey and learn from them.

    • Keep pushing through challenges and maintain your focus on long-term success.

Cautionary Notes
  • Expect Challenges: Building a business is not easy; be prepared for hard work and setbacks.

  • Avoid Shortcuts: There are no hacks to success; focus on developing the necessary skills and putting in the effort.

Tips for Efficiency
  • Set Clear Goals: Define what success looks like for you and break it down into actionable steps.

  • Seek Feedback: Regularly ask for feedback from peers or mentors to improve your processes.

  • Stay Organized: Use tools and systems to keep track of your tasks and progress.

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

5 Lessons From 5 Years In The Cleaning Business| Ep 8517 Nov 202501:00:22

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

 

1. Understanding the Importance of Mistakes 12:49

 

  • Avoiding mistakes keeps you broke and uninformed.

  • Action Steps:

    • Embrace mistakes as learning opportunities.

    • Take action even if it feels uncomfortable.

    • Reflect on mistakes to identify areas for improvement.

 

2. The Role of Cleaners in Business Growth 28:02

 

  • No cleaners, no growth.

  • Action Steps:

    • Always recruit new cleaners to scale your business.

    • Understand the math: More cleaners lead to more revenue.

    • Prioritize hiring and training to ensure quality service.

 

3. Consistency is Key 37:07

  • Do what you say you're going to do, every time.

  • Action Steps:

    • Establish clear standards for service delivery.

    • Ensure all team members understand and adhere to these standards.

    • Conduct regular training and meetings to reinforce expectations.

 

4. Prioritizing Cleaners Over Clients 46:29

 

  • Your cleaners make you more money than your clients.

  • Action Steps:

    • Focus on retaining and supporting your cleaners.

    • Understand that happy cleaners lead to satisfied clients.

    • Allocate resources to cleaner retention strategies.

 

5. Skills Over Money 50:08

 

  • You don't need money or experience to succeed.

  • Action Steps:

    • Invest in skill acquisition rather than monetary resources.

    • Encourage team members to learn and grow through experience.

    • Foster a culture of continuous improvement and learning.

Cautionary Notes
  • Be prepared for challenges: Expect mistakes and setbacks as part of the learning process.

  • Avoid complacency: Regularly review and update your practices to ensure they remain effective.

Tips for Efficiency
  • Document processes: Keep detailed records of cleaning procedures and client interactions.

  • Use checklists: Implement checklists for cleaners to ensure consistency and thoroughness.

  • Regular feedback: Encourage open communication and feedback among team members to identify areas for improvement.

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

Breaking Down How To Achieve A 20% Profit Margin | Ep 8410 Nov 202500:52:56

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

Introduction to Profit Margins 5:03

 

  • Understand the importance of achieving a 20% profit margin for business sustainability.

  • Recognize that profit margins are targets for businesses generating over $60,000 a month.

 

Step 1: Establish Revenue Goals 6:05

 

  • Focus on reaching a minimum revenue of $60,000 per month.

  • Prioritize growth and reinvest profits until reaching this threshold.

 

Step 2: Understand Cost of Goods Sold (COGS) 14:40

 

  • Allocate 55% of revenue to COGS, which includes:

    • Cleaner wages

    • Payroll taxes

    • Supplies and uniforms

  • Recognize that COGS is a necessary expense that directly correlates with revenue generation.

 

Step 3: Manage Office Staff Expenses 26:07

 

  • Limit office staff wages to 12% of revenue.

  • Invest in coaching and training before hiring additional staff to ensure efficiency.

 

Step 4: Allocate Marketing Expenses 34:05

 

  • Set aside 6% of revenue for marketing efforts aimed at acquiring new clients and cleaners.

  • Adjust marketing spend based on business needs and revenue growth.

 

Step 5: Control Other Office Expenses 39:59

 

  • Keep other office expenses, including utilities and software, to 7% of revenue.

  • Be flexible in reallocating funds based on operational needs.

 

Final Calculation of Profit Margin 40:04

 

  • After accounting for all expenses, ensure that the remaining revenue equals 20% profit margin.

  • Regularly review profit margins quarterly to account for variations in expenses.

Cautionary Notes
  • Ensure that all financial records are accurately maintained using accounting software like QuickBooks.

  • Avoid common pitfalls such as misclassifying expenses that cannot be deducted, including:

    • Federal and state income taxes

    • Self-employment taxes

    • Tax penalties and interest

    • Credit card payments

    • Down payments for real estate

    • Distributions from the business.

Tips for Efficiency
  • Regularly review and adjust your budget to reflect changes in revenue and expenses.

  • Invest in training and coaching to improve operational efficiency before hiring additional staff.

  • Monitor your profit margins quarterly to identify trends and make necessary adjustments.

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

The 6 Levels of a Cleaning Business | Ep 8303 Nov 202501:00:04

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

 

Introduction to Business Growth Levels 1:12

 

  • Understand the importance of changing as a business owner to facilitate business growth.

  • Recognize that achieving $100,000/month requires specific skills and sacrifices.

 

Level 1: Zero to $10,000 15:16

 

  • You are the sole operator: cleaner, trainer, HR, marketer, and salesperson.

  • Focus on learning essential skills: cleaning, marketing, sales, bookkeeping, and using technology.

  • Aim to hire cleaners to duplicate your efforts in the field.

 

Level 2: $10,000 to $20,000 21:00

 

  • You are still cleaning and managing the team.

  • Build systems for hiring and onboarding cleaners.

  • Hire a Virtual Assistant (VA) to handle day-to-day tasks.

 

Level 3: $20,000 to $40,000 38:05

 

  • Focus on creating a reliable system for acquiring new leads and converting them into clients.

  • Hire intentionally to build a culture of empowered cleaners.

  • Track data and ensure consistent client experiences.

 

Level 4: $40,000 to $60,000 49:12

 

  • You are busy managing the team and booking new clients.

  • Reinforce team standards and provide feedback regularly.

  • Start optimizing schedules and potentially increase prices.

 

Level 5: $60,000 to $80,000 52:25

 

  • Teach your team to replicate your successful processes.

  • Ensure that your team can produce results independently.

  • Focus on leadership and coaching.

 

Level 6: $80,000 to $100,000 54:10

 

  • Transition from doer to coach, empowering your team.

  • Manage office staff and a larger team of cleaners.

  • Focus on duplicating successful systems for continued growth.

Cautionary Notes
  • Understand that growth requires time and effort; do not expect immediate results.

  • Be prepared for challenges and setbacks at each level; they are part of the learning process.

Tips for Efficiency
  • Regularly review and refine your systems to ensure they are effective.

  • Invest in training and development for yourself and your team to enhance skills.

  • Maintain open communication with your team to foster a positive work environment.

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

Avoid Being In The 93% That Never Reach A Million | Ep 8227 Oct 202500:53:55

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

 

1. Introduction to the Concept of Mondays 0:01

 

  • Discussion on the perception of Mondays as a negative day.

  • Common phrases people use to fill the silence about Mondays.

  • The irony of dreading Mondays after enjoying weekends.

 

2. Shifting Mindset About Weekends and Work 1:32

 

  • The idea of maintaining a routine over the weekend to avoid Monday anxiety.

  • Importance of keeping momentum in business by working on weekends.

 

3. The Origin of Decadent Days 3:34

 

  • Explanation of decadent days as one-day consulting events.

  • Structure of decadent days: dinner, problem-solving sessions, and follow-up.

 

4. Transition from Decadent Days to Community Building 5:17

 

  • Realization that clients needed more than one-day consulting.

  • Development of a community with modules and group coaching.

 

5. Introduction to Group Decadent Days 5:44

 

  • Shift from one-on-one to group decadent days.

  • Focus on community and teaching frameworks.

 

6. The Purpose of Group Decadent Days 6:26

 

  • Addressing the problem of managing money after making it.

  • Importance of understanding how to keep and grow money.

 

7. Recap of Previous Calls and Learning 7:30

 

  • Reference to last week's call about measuring business success.

  • Encouragement to watch the replay for those who missed it.

 

8. Highlighting Success Stories in the Community 9:25

 

  • Introduction of Julia as a successful member of the community.

  • Discussion of her rapid success in building a cleaning business.

 

9. The Importance of Following Proven Strategies 11:02

 

  • Julia's success attributed to following guidance and overcoming resistance.

 

10. Skills vs. Natural Talent 12:04

 

  • Emphasis on the importance of developing skills rather than relying on perceived natural talent.

 

11. The Difference Between 93% and 7% of Businesses 12:55

 

  • Discussion on the mindset differences between those who succeed and those who don't.

 

12. The Role of Sacrifice in Success 49:01

 

  • Importance of prioritizing business over comfort and temporary pleasures.

 

13. Conclusion and Call to Action 53:09

 

  • Encouragement to create impactful stories through business success.

  • Reminder to watch the replay for further insights.

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

9 Ways to Become A Million Dollar Business | Ep 8120 Oct 202500:56:07

Check out the 30 Day Install Challenge---- Apply Here For The 30 Day Install

Introduction to Business Growth 0:34

 

  • Welcome to the business growth journey.

  • This SOP is based on over 80 weeks of experience in building a successful cleaning business.

 

Understanding the Business Journey 1:00

 

  • Document the journey of starting and growing the business.

  • Recognize the importance of learning and adapting from initial failures.

 

Setting Clear Goals 2:13

 

  • Establish clear revenue goals (e.g., $40,000 to $100,000 monthly).

  • Understand that growth requires continuous learning and adaptation.

 

Hiring and Delegation 4:08

 

  • Hire office staff to manage operations effectively.

  • Transition responsibilities to trained staff to allow owners to focus on growth.

 

Measuring Business Success 5:04

 

  • Identify key metrics for measuring success (e.g., monthly revenue, client acquisition).

  • Set milestones for growth (e.g., $70,000 to $80,000 monthly revenue).

 

Understanding Your Avatar 8:08

 

  • Define your target audience (home cleaning business owners).

  • Ensure that your strategies align with the needs of your target market.

 

Desire for Growth 9:21

 

  • Assess the desire to build a scalable business.

  • Focus on acquiring skills rather than just earning money.

 

Engagement and Interaction 11:08

  • Encourage team members to ask questions and engage in discussions.

  • Use feedback to improve processes and strategies.

 

Utilizing Resources 12:10

 

  • Access available resources (PDFs, videos) for further learning.

  • Implement strategies discussed in training sessions.

 

Continuous Improvement 14:20

 

  • Recognize that success requires ongoing learning and adaptation.

  • Set new goals as milestones are achieved.

 

Financial Planning 15:31

 

  • Develop a financial plan to manage profits effectively.

  • Aim for financial freedom through strategic investments.

 

Measuring Revenue and Profit 20:51

 

  • Track lifetime revenue and set benchmarks for growth.

  • Aim for specific daily, weekly, and monthly revenue targets.

 

Speed of Execution 25:43

 

  • Emphasize the importance of quick decision-making.

  • Encourage team members to act swiftly on opportunities.

 

Final Thoughts and Accountability 56:27

 

  • Foster a culture of accountability and speed.

  • Celebrate milestones and encourage continuous improvement.

Cautionary Notes
  • Ensure that all team members understand the importance of each step in the process.

  • Avoid overcomplicating systems; focus on simplicity and clarity.

Tips for Efficiency
  • Regularly review and update the SOP based on team feedback and business performance.

  • Utilize available resources and training materials to enhance understanding and execution of strategies.

New episodes drop on Money Mondays.

Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.

© My Podcast Data · Independent project · Data from Apple & Spotify