Ripples – Details, episodes & analysis

Podcast details

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Ripples

Lance Koenig, Cecelia Parrish

Business

Technology

Frequency: 1 episode/21d. Total Eps: 5

Ripples by Rival is the podcast where we discuss how microcultures are reshaping marketing strategies and driving real growth for brands worldwide.

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Apple

Recent rankings

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Apple Podcasts

🇬🇧 Great Britain - marketing
01/03/2025
#81

Spotify

No recent rankings available

Shared links between episodes and podcasts

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https://www.linkedin.com/company/wearerival/
5 shares
https://www.linkedin.com/in/lance-koenig-43b66/
5 shares
https://www.linkedin.com/in/cecelia-s-parrish-61a0b857/
5 shares

https://www.instagram.com/sam_the_blue_eyed_basset
2 shares
https://www.instagram.com/brodiethatdood
1 share
https://www.instagram.com/deanthebasset
1 share

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RSS feed quality

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Score global : 63%

Publication history

Monthly episode publishing history over the past years.

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Microcultures That Will Win in 2025

Episode 6

Tuesday, February 11, 2025 • Duration 30:49

In this episode, Lance and Cecilia dive into the emerging microcultures of 2025 and how they’re set to reshape brand strategy. They explore key themes like escapism, rebellion, and sustainability, spotlighting communities such as astrology seekers craving guidance, fantasy enthusiasts creating immersive experiences, and sustainability advocates pushing brands for accountability. With trends like the nostalgic “Coastal Grandpa” vibe, the vibrant world of “Dopamine Designers,” and the edgy, mystical “Witch Baddies,” the conversation reveals how brands must understand these niche groups to stay relevant in a world where consumer values and identities are rapidly evolving.

Mentioned in the show:

Ripples is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Ripples is hosted by Lance Koenig & Cecelia Parrish.

Find Rival online at www.wearerival.com, LinkedIn.

Find Lance on LinkedIn

Find Cecelia on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

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Deep Dive: Dark Academia & Spicy Lit

Episode 3

Monday, November 18, 2024 • Duration 18:47

In this episode of Ripples by Rival, Lance, and Cecelia explore another Deep Dive into two significant microcultures that go hand-in-hand: Spicy Lit and Dark Academia. They discuss how Spicy Lit is revitalizing the romance genre and revitalizing the whole of the physical book industry in its wake. Dark Academia is shaping fashion, culture, and viewing trends with hits like Netflix's Wednesday, being borne out of a passion for the microculture. The conversation highlights the passionate communities behind these microcultures and the opportunities they present for brands to connect with consumers through shared interests and escapism.

Chapters

00:00 Introduction to Microcultures

02:59 The Rise of Spicy Lit

05:52 Impact of Spicy Lit on the Literary World

08:48 Understanding the Spicy Lit Community

11:51 Brand Opportunities within Spicy Lit

14:56 Exploring Dark Academia

17:53 Dark Academia's Influence on Fashion and Culture

21:07 Conclusion and Future Insights

Mentioned in the show

Ripples is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Ripples is hosted by Lance Koenig & Cecelia Parrish.

Deep Dive: Posh Pet Parents

Episode 2

Monday, November 18, 2024 • Duration 17:17

In today's episode, Lance & Cecelia are discussing one of their favorite microcultures to give you a full overview of one of the most important and prevalent microcultures: Posh Pet Parents. Listen to this episode if you want to learn exactly how brands are tapping into the growing culture around pets and what that means for consumers.

Chapters

00:00 The Rise of Posh Pet Parents

05:21 Millennials: The Driving Force

11:05 Market Influence and Trends

16:23 Future Innovations in Pet Care

Mentioned in the show:

Crocs x Posh Pet Parents
Plaza Hotel Pampered Pup Package
Pet airways
Subaru Loves Pets
Titos: The Vodka for dog people
Sam the blue-eyed basset: https://www.instagram.com/sam_the_blue_eyed_basset/profilecard/?hl=en
Dean the Basset: https://www.instagram.com/deanthebasset/?hl=en
Brody that Dood: https://www.instagram.com/brodiethatdood/?hl=en
Noodle the Pug: https://www.nbcnews.com/news/us-news/no-bones-tiktok-star-noodle-pug-dies-14-rcna59968

An introduction to microcultures

Episode 1

Monday, November 18, 2024 • Duration 23:21

Welcome to Ripples by Rival, a limited podcast series where we discuss the Rise of Microcultures, including why this is changing brand strategy and how brands can stay relevant for the next decade. This podcast sits alongside a huge amount of research and thinking we've done here at Rival to understand the face of challenger marketing and how brands cut through in the modern world.

For more information please visit www.wearerival.com/microcultures

Chapters

00:00 Introduction to Microcultures

03:03 The Shift from Monoculture to Microcultures

05:52 Understanding Microcultures and Their Impact

08:59 Examples of Emerging Microcultures

12:00 The Role of Brands in Microcultures

15:02 Building Relevance Through Microcultures

18:03 Case Studies of Successful Brand Engagement

21:08 The Future of Marketing in a Microculture World

23:58 Conclusion and Key Takeaways

Mentioned in the show

Devil wears prada clip- Devil Wears Prada
DeBeers- diamonds are forever - https://www.debeersgroup.com/about-us/a-diamond-is-forever
TikTok - Witch Baddies - Cinnamon blowing
Horse girl aesthetic - https://www.teenvogue.com/story/what-is-horse-girl-aesthetic
Crocs x Posh Pet Parents

Ripples – Details, episodes & analysis

Podcast details

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Apple Podcasts

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Apple Podcasts

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Ripples – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other14

LinkedIn3

Instagram5

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

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Related Shows Based on Content Similarities

Other14

LinkedIn3

Instagram5