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Explore every episode of the podcast RevOps Champions

Dive into the complete episode list for RevOps Champions. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
56 | Leveraging Crisis for Innovation | David Pflum20 Nov 202400:44:57

In this episode of RevOps Champions, Brendon Dennewill engage with David Pflum, an industry leader in the HVAC sector, to discuss how crises can drive innovation, the significance of robust business processes, and the role of people and technology in achieving scalable growth. Pflum highlights how market changes pushed his company, DriSteem, to develop a groundbreaking product and stresses the shift from custom to configurable products to enhance scalability. He shares valuable insights from his career in niche HVAC markets and underscores the importance of efficient, end-to-end business processes over purely custom solutions.

The discussion also delves into team dynamics and the essential role diverse, skilled teams play in business success. Both speakers emphasize the importance of people as a company's greatest asset and the need for effective change management when implementing new technologies. Pflum explains how the integration of data tools like Zoho with ERP systems revolutionized their operations, highlighting the transition from paper reports to cloud-based IT systems for better data access and decision-making. This shift has allowed DriSteem to nearly double its revenue with minimal headcount increase, showcasing the power of leveraging technology for high ROI.

Additionally, the episode touches on the importance of ISO certification in maintaining rigorous business standards, with Pflum discussing how ISO processes impact change management and overall operations. The conversation expands into the potential and risks associated with AI in marketing, sales, and customer service, emphasizing that clean, organized data is crucial for AI readiness. The hosts and Pflum agree on the critical need for strong data management practices to ensure technology benefits the business rather than becoming a costly liability. The episode wraps up with insights into decision-making and the need to align technological advancements with business strategies for sustainable growth.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

55 | Enhancing Customer Retention and Expansion | Sangram Vajre13 Nov 202400:47:25

In this episode of RevOps Champions, Brendon Dennewill engage with Sangram Vajre for an insightful discussion on critical aspects of Revenue Operations (RevOps). The conversation delves into the common challenges companies face in selling and renewals, emphasizing issues like customer retention and the need for expanding into additional personas or product lines. Sangram highlights the importance of having business coaches and frameworks, such as the Entrepreneurial Operating System (EOS), to guide leadership teams through these challenges, ensuring organizational alignment and clarity.

The discussion also brings to light the significant role that external advisors and frameworks play in providing the necessary strategic clarity and growth for businesses. Sangram stresses the impact of AI in enhancing business processes, noting that while AI won't replace jobs, those who effectively utilize AI will have a competitive advantage. He underscores the necessity of clean and organized data for effectively leveraging AI tools. The episode further covers customer retention strategies, the importance of managing change within organizations, and the evolving landscape of go-to-market strategies, including HubSpot's expansion and competition with larger players like Salesforce.

Towards the end, Sangram and the hosts explore the Go-to-Market Operating System, which comprises various components like RevOps, and its critical role in organizational alignment and growth. They discuss the CEO's ownership of go-to-market decisions and why some companies scale better than others, introducing concepts like the "Five Valleys of Death." The episode concludes with a reflection on the importance of integrating brand and demand, improving pipeline velocity, and ensuring customer time to value and expansion—all essential for maintaining a healthy net revenue retention (NRR). This episode offers B2B leaders invaluable perspectives and actionable strategies to navigate the complexities of the modern business environment effectively.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

46 | Achieving Strategic Capabilities with RevOps | Jaime Taets11 Sep 202400:44:14

In this episode, Jaime Taets joins us to explore the four pillars of the RevOps framework: people, process, data, and technology. Jaime emphasizes the critical role of leadership and clarity in scaling organizations, while also highlighting the importance of strategy, understanding the external landscape, and leveraging technology and data effectively. We discuss setting smaller goals, using metrics to motivate teams, and the need for collaboration across marketing, sales, and customer service. Jaime also addresses the challenges of tech integration and the distinction between operational and strategic planning.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

45 | Scaling Business with Systems and Technology | Ryan Tansom04 Sep 202400:49:01

In this episode, Brendon Dennewill and Ryan Tansom dive into the essential pillars of entrepreneurship, exploring ownership frameworks, financial KPIs, and the critical role of systems and technology in scaling businesses. They discuss the importance of understanding a business's purpose and how it delivers value to customers, emphasizing cash flow and equity growth as keys to achieving independence and freedom. The conversation also highlights the need for true ownership and leadership alignment, along with the value of revenue operations in aligning people, processes, data, and technology. Ryan Tansom shares his insights on measuring backwards, practicing gratitude, and clarifying personal goals, all while stressing the importance of having a clear vision and purpose in business.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

44 | Turning Customer Success into a Revenue Growth Engine | Daphne Costa Lopes28 Aug 202400:43:47

Today we're joined by Daphne Costa Lopes, Global Director of Customer Success at HubSpot, who highlights the critical role of customer success teams in a company's overall growth strategy.

She believes that the customer success department is often the "forgotten child" in revenue operations, but reminds us how important it is for businesses - especially professional services firms - to protect existing revenue and grow existing accounts. Account expansion becomes easier when CS reps can articulate the value of their product or service. Daphne shares a few examples of CRMs and AI-powered solutions that enable CS teams to track and communicate value.   

Other resources mentioned in the episode:
--> Daphne's podcast, This is Growth, and the corresponding newsletter

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

43 | Optimizing GTM Operations | Charlie Saunders21 Aug 202400:55:27

In this episode, we interview Charlie Saunders, the CRO and co-founder of CS2, a consulting practice specializing in go-to-market (GTM) operations for B2B SaaS companies. 

We discuss the ongoing debate within the industry about the meaning and scope of the terms revenue operations, sales ops, marketing ops, and GTM ops.

Charlie believes business leaders should approach operations as a product development cycle (similar to that of SaaS products), focused on making continuous process improvements.

Charlie also emphasizes the importance of reliable data for effective decision-making while acknowledging the challenges and expense of obtaining such data.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

42 | Using RevOps to Align People, Processes, and Technology | George Hadjiyanis14 Aug 202400:39:19

Today's guest is George Hadjiyanis, SVP of Sales and Marketing at Parallax, a platform that helps digital agencies and software development companies improve their resource planning, margins, and utilization.

He shares his approach to evaluating and implementing new technology, acknowledging the difficulties of transitioning from older systems to modern tools. He believes having the right tools and processes in place is worth the challenge and expense because it provides visibility into data. For leaders to make informed decisions that drive business growth, data must be clean, accurate, and accessible.  

George urges companies to merge their ops roles in sales, marketing, and customer service into one revenue operations function. The revenue operations manager is responsible for data quality across those teams and their systems. This enables more holistic analysis from a 'single source of truth.'

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

41 | Scaling Professional Services through Relationship-Building | Amy Langer07 Aug 202400:54:17

Today we're joined by Amy Langer, co-founder of Salo, a professional services firm. Salo was established in 2002 ("before the gig economy was cool") to create a supportive environment for project-based workers.

Amy shares experiences from Salo's rapid growth and subsequent decline during the '08 financial recession, and the adjustments she and her business partner made to stabilize the organization.

She reflects on the highs and lows of running a company, the lessons she learned on her leadership journey, and the importance of developing a strategic plan based on mission, vision, and values.

Amy is now a Board Member for Health Partners and Executive Chair of Avio Medtech Consulting. She is excited to be part of another entrepreneurial company that values workplace culture and building relationships.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

40 | Unlocking Revenue Growth with Data | Chris Baribeau31 Jul 202400:40:57

In today's episode, we interview Chris Baribeau, Senior Director of Customer Success at HubSpot. 

He believes that Revenue Operations (RevOps) can shape the success of professional service organizations. RevOps plays a pivotal role in delivering actionable insights to frontline teams, allowing them to make informed revenue-driving decisions. 

Chris stresses the value of continuous employee training on both software and processes to maximize adoption and efficiency. This is essential for ensuring that the changes brought about by organizational growth - such as updates to the CRM or technology stack - are managed effectively. 

Chris points out the common challenge of most professional service firms in accessing and organizing their project and client data to support business development efforts. Implementing a new CRM or optimizing the existing one can help increase visibility across teams, but establishing KPIs (Key Performance Indicators) and metrics should happen before making those changes. 


Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

39 | Value-based Pricing for Professional Services | Casey Brown24 Jul 202400:51:07

In this episode, pricing expert Casey Brown describes common challenges for salespeople in pricing conversations. She emphasizes the importance of communicating value and highlighting differentiators before offering discounts.

Casey's approach with clients is to train their sales teams to have a value-based mindset and understand customers' buying signals and motives. While having a strong pricing strategy is important, equipping salespeople with the right negotiation skills will lead to better outcomes. 

Note: At the beginning of the interview, we refer to one of her blog posts, which can be found here.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

38 | Scaling with Systems: An EOS Perspective | Allen Cobb17 Jul 202400:52:25

Today our guest is Allen Cobb, a Certified EOS Implementer. He encourages business leaders to utilize some type of operating system, regardless of whether it's EOS or another framework.

Having a framework plus establishing and documenting processes can help companies overcome the challenges that arise when scaling.

Allen also shares advice about adopting new technologies, stressing the need for buy-in from key stakeholders and a willingness to embrace change. He suggests leading with "the why" when implementing new systems or processes.

The episode concludes with the importance of "doing the work," rather than expecting instant results without effort. For leaders, this work includes delegation, empowering team members, and focusing on high-value activities.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

37 | The Art & Science of Marketing | Aurora Toth10 Jul 202400:55:28

Today's guest Aurora Toth, Partner & CMO at Chief Outsiders, advises marketers to align their strategy and tactics with broader business goals to drive revenue growth. Scaling quickly also requires cross-functional onboarding and training.

She describes marketing as both an art and a science, with the data and measurement aspects becoming increasingly important. While many marketers find it challenging to track sales from traditional marketing efforts, they should still attempt to quantify these activities, because failing to do so could result in budget cuts. 

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

54 | Enhancing Business Operations with Focused Strategies and Technology | Marc Hans06 Nov 202400:47:36

In Episode 34 of RevOps Champions, Brendon Dennewill sits down with Marc Hans from HubSpot Academy to delve into themes of business growth, technology adoption, and the critical importance of clarity and focus. Marc Hans, inspired by the podcast, speaks about a significant decision he's planning to execute, emphasizing the role of understanding your audience, identifying what makes your business unique, and maintaining a strong focus on your work and team. The discussion is rich with practical advice and anecdotes, highlighting how these principles can drive growth and effective leadership within any organization.

The episode then shifts to the challenges and opportunities in adopting new technologies such as HubSpot. Brendon addresses the allure of the "shiny object syndrome," where businesses are tempted by the latest tools without customizing them to their needs. Marc underscores the necessity of clean, well-organized data to leverage AI effectively, drawing parallels between meal experiences and client interactions with technology. Both speakers agree that establishing clear expectations and regular evaluations are crucial for staying relevant and maintaining a customer-centric approach.

Finally, Brendon and Marc explore broader themes such as the importance of an entrepreneurial mindset, the role of AI, and the four pillars of success: data, technology, process, and people. They emphasize the need for businesses to set clear objectives, understand their audience, and manage success metrics diligently. Brendon's insights into coaching and strategic planning, coupled with Marc's practical tips from HubSpot Academy, weave a narrative that stresses simplicity and clarity in achieving business success. This episode offers invaluable insights into making informed strategic decisions, effectively adopting new technologies, and maintaining a clear, customer-focused business strategy.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

36 | Aligning Global Teams for Growth | Colleen O'Sullivan03 Jul 202400:49:26

In this conversation, Colleen O'Sullivan, former VP of Customer Success at HubSpot, discusses the importance of aligning teams and creating a customer-centric culture for business growth. 

Colleen emphasizes creating supportive employee experiences and continuously collecting feedback to ensure teams can provide a great customer experience. She also highlights the importance of weaving the company's mission and customer success stories into everyday work to motivate and inspire employees.


Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

35 | Striving for Tech Stack Simplicity | Greg Brown26 Jun 202400:45:15

Today's episode features Greg Brown, RVP of Commercial Sales at impact.com. He urges companies to strive for simplicity over complexity when it comes to modifying their tech stack. 

Like several of our other guests, Greg suggests using pilot teams and a phased rollout when adopting new technology.  By incorporating feedback early on from these pilot groups, companies can identify process gaps or roadblocks before the full-scale implementation. This iterative approach enhances the effectiveness of new systems, boosts productivity for users, and fosters a culture of continuous improvement across the organization.


Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

34 | Automation Opportunities with Ops Hub | Aaron Rickard19 Jun 202400:43:27

Today's episode features Aaron Rickard, Denamico's VP of Operations. Aaron discusses the increasingly important role of ops professionals ('tech wizards and witches') in maintaining system efficiency, troubleshooting, and preventing small issues from compounding over time.

He shares several specific use cases for process automation with HubSpot's Operations Hub, including supplementing free integrations with custom field mapping and running JavaScript and Python in workflows for data enrichment and deduplication checks. 

He also touches on the benefits of using HubSpot’s AI tools for anomaly detection and data forecasting.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

33 | The Strategic Role of RevOps in Leadership and Scalability | John Marcus III12 Jun 202400:51:10

Today's guest, John Marcus III, describes RevOps as "an internal service organization" that supports the executives, leaders, and individual reps in a company's go-to-market teams. He emphasizes the importance of cross-functional alignment and trust between sales, marketing, and customer success. The role of RevOps is to provide a shared resource that helps these departments adapt to the changes that come with each growth stage of the company.

While technology is a key component of revenue operations, John encourages leaders to remain focused on the specific needs and goals of the organization, rather than get caught up in the latest trends.  

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

32 | Using Technology to Facilitate Connection and Innovation | Stephanie Schafer05 Jun 202400:49:25

Our conversation with Stephanie Schafer, President and Chief Growth Officer at The Social Lights, covers a range of topics including: 

  • the impact of social media and AI on human behavior
  • the benefits of using a phased approach to technology implementation
  • the importance of using organizational frameworks or operating systems
  • the evolving dynamics of company culture with remote workforces




Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

31 | Empowering Customer Service Teams with Technology | Rob Dwyer29 May 202400:51:22

Rob Dwyer, VP of Customer Engagement at Happitu, describes the contact center as a ‘critical touch point’ in the full customer experience. The conversation covers the role of technology in empowering contact center reps and the challenges of technology adoption when scaling a customer service team. Rob emphasizes the importance of aligning technology purchasing decisions with business goals and shares his perspective on the use of AI in customer interactions. 

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

30 | Fanatical Focus for Scaling in B2B and B2C | Jim Sheehan22 May 202400:51:53

Our guest, Jim Sheehan, reflects on his experience building PowerObjects, the number one Microsoft Dynamics CRM partner globally. 

He emphasizes the importance of 'fanatical' focus to scale a company efficiently. This includes honing in on a particular specialty or niche in the market, as well as using some form of operating system like EOS to remain focused on the right priorities.  

Jim also shares his current B2C venture, Wydaho Property Management, and how he is applying the lessons he learned from growing a B2B technology consulting firm to expand this business.  


Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

29 | Leveraging Data to Scale Efficiently | Peter Caputa IV15 May 202400:53:40

In today's episode, we chat with Pete Caputa, CEO of Databox, a software company that helps marketing agencies and professional services firms leverage data to drive growth for their clients. 

Prior to joining Databox, Pete built and scaled HubSpot's partner program to account for 40% of the company's revenue. Since his departure, companies like Denamico, and the solutions partner ecosystem as a whole, have had to evolve to keep up with the capabilities of HubSpot's software.

In order for companies to scale efficiently, Pete stresses the importance of transparency and visibility across business functions. He explains how his teams use their data and reporting, as well as objectives and key results (OKRs) to solve problems and optimize their performance. 

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

28 | Trustworthy Data and Alignment with RevOps | Jason Rozenblat08 May 202400:44:30

Sales leader Jason Rozenblat discusses the importance of a strong partnership between sales and marketing, as well as the value of a robust revenue operations (RevOps) function within an organization.

He highlights the significance of data in decision-making and the challenges of working with unstructured or unreliable data. 

Jason also shares his approach to evaluating new job opportunities and how he has leveraged LinkedIn for networking and professional development.



Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

27 | Reassessing Processes and Technology as Your Company Grows | Jim Tobin01 May 202400:47:20

In this episode, Jim Tobin describes the team structure at Ignite Social Media and how they were able to maintain their company culture during a period of high growth. 

He acknowledges that implementing new technology can be risky, but is critical for scaling your business and adapting to the ever-changing marketing landscape. 

He discusses ways to leverage AI to gain efficiencies in the content creation process and he encourages companies to be useful and memorable in their social media and marketing efforts. 

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

53 | Avoiding Data Overwhelm: AI and Effective Analysis | John Aikin30 Oct 202400:52:59

In this episode of RevOps Champions, host Brendon Dennewill engages in a compelling conversation with guest John Aikin about the complexities of technology implementation in business. Aikin emphasizes that technology alone cannot solve business problems; it amplifies existing processes, whether they are effective or flawed. They discuss the crucial role of experienced service partners in this journey, stressing the importance of choosing the right partner from the start. They delve into the pitfalls of opting for cheaper solutions, which often results in clients returning for better service after encountering unsatisfactory outcomes. Furthermore, the conversation highlights the necessity of thoroughly vetting implementation partners, engaging with the actual team members instead of just sales representatives to ensure alignment and trust.

A key topic is Aikin's leadership evolution, where he shares valuable lessons from his journey, moving from an operational focus to an ownership perspective. He speaks candidly about learning from past mistakes and the risks of hiring close friends, which led him to establish a personal rule against it. The importance of a positive organizational culture is discussed, with Aikin advocating for a work environment that balances well-developed systems with supportive, collaborative team dynamics. This perspective is underscored by their shared experiences with both failed and successful implementations, providing insights into the challenges and rewards of effective change management and technology adoption.

The episode also touches on strategic planning and data analysis, with Aikin and Dennewill emphasizing the need for thoughtful, well-timed technology and data initiatives. They advocate for a platform-agnostic approach, focusing on business needs rather than specific tools. Brendon underscores the increasing role of CFOs in these strategic decisions, particularly in evaluating the return on investment (ROI) for technology purchases. They share stories about sector-specific CRM implementations, addressing unique challenges faced in industries like manufacturing and professional services. The conversation wraps with reflections on learning from past mistakes, the significance of staying current with technology updates, and the financial benefits of auditing and eliminating unnecessary software expenses. For more insights, listeners are encouraged to visit revopschampions.com.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

26 | Data-Driven Problem-Solving with Technology | Channing Ferrer24 Apr 202400:42:31

Channing Ferrer discusses the importance of data as an asset and the role of operations in aligning go-to-market teams. He emphasizes the need for accurate data to make strategic decisions and ensure alignment across the business. Channing also shares insights on managing technology and the decision-making process for adopting new systems. 

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

25 | Strategies and Tools for Sales Success | Larry Long Jr.17 Apr 202400:43:06

Larry Long Jr., Chief Energy Officer, shares insights on the importance of investing in tools and technology for sales teams. He emphasizes the need for strong implementation and intentional use of tools to drive success. Larry also discusses the challenges faced by growing teams and the importance of maintaining culture and core values. He highlights the role of the CFO in revenue operations and the need for a holistic approach to technology implementation. Larry provides tips on leadership, motivation, and personal growth, encouraging individuals to prioritize their goals and take action.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

24 | Driving Growth with RevOps-as-a-Service | Cliff Simon10 Apr 202400:29:33

In this conversation, Cliff Simon, Chief Revenue Officer at Carabiner Group, shares insights on "revops-as-a-service" and the importance of understanding the customer buying journey. He emphasizes the need to work out processes manually before automating them and the value of documenting processes and concepts. 

The importance of people, consistency, and change management in scaling businesses is highlighted, as well as the considerations for choosing between HubSpot and Salesforce as CRM solutions.

The conversation also touches on the role of Pavilion in providing education and networking opportunities for revenue operations professionals. 

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

23 | Tactics for Developing Authentic Business Relationships | Sean Johnson03 Apr 202400:42:51

Today's episode explores the vital role of authentic, long-term relationship-building in consulting and professional services firms. 

Our guest, Sean Johnson, contrasts entrepreneurial and corporate consulting, stressing the challenges of smaller firms and the advantages of resource agility. He underscores the value of sharing insights, referrals, and niche expertise and advocates for a long-term perspective in business. 

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

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22 | Making Data-Driven Decisions and Aligning GTM Teams | Michael Ewing27 Mar 202400:46:40

In today's episode, Michael Ewing discusses the critical role of data for decision-making, alignment, and scaling teams. He emphasizes the challenges posed by siloed systems and the necessity of integrated processes to align sales, marketing, and customer success. He also encourages collaboration between the Chief Revenue Officer (CRO) and the Chief Financial Officer (CFO). He aptly describes revenue operations (RevOps) as "the glue" that brings go-to-market teams together and enables growth.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

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21 | Harnessing the Voice of the Customer to Create a CX Strategy | Kate Kompelien20 Mar 202400:41:41

In this episode, Kate Kompelien discusses her process for building a customer experience (CX) strategy and how companies can use a customer-centric approach to achieve revenue growth.

The conversation explores the link between CX and revenue, as well as the importance of measuring and tracking customer feedback to drive improvements. Kate also highlights the role of technology in aligning customer-facing teams to enhance the customer experience.

Episode Highlights

  • 01:01 Challenges in Building Customer Experience Strategy
  • 03:19 Overcoming Roadblocks in Implementing Customer Experience
  • 06:44 The Link Between Customer Experience and CRM
  • 12:24 Defining CX Strategy and Technology Scoping
  • 15:12 Understanding Current State and Future State Experience
  • 20:24 Consolidating Ideas and Creating Roadmaps
  • 22:20 Customer Experience in B2B and B2C
  • 25:13 Who Owns Customer Experience?
  • 27:32 Tying Customer Experience to Revenue
  • 30:51 Designing a Measurement Program for Customer Experience
  • 35:13 The Role of CFOs in Customer Experience
  • 39:27 The Bowtie Funnel and Customer Retention


Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

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20 | Top HubSpot Updates from 2022 | Kyle Jepson29 Dec 202200:45:00

In this episode of RevOps Champions, Kyle Jepson, the senior inbound professor at HubSpot, walks us through the most significant features Hubspot updated in 2022. Then, he demos each and gives us a closer look into a function's past and current capabilities. 



Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

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19 | Four Steps to Sales Team Clarity | Aaron Rickard14 Dec 202200:38:39

Sales visibility makes sales management much more accessible. And sales visibility creates clarity, camaraderie, and empathy — foundations you can scale your business on. 

But while sales managers are responsible for enabling the entire team's success, your sales team is often focused on their efforts and results. That is why it is necessary that an individual or a team is evaluated based on their performance or behavior related to what they are responsible for.

According to Aaron Rickard, the VP of Operations at Denamico, when a team is aligned and working well, you're still going to have problems; however, the team will be able to solve them.

In this episode of RevOps Champions, Aaron explains the biggest problems companies face regarding sales visibility. Aaron and our host Tiffany Cavegn get into the importance of clarity, clean data, horizontal accountability, and sales methodology for business and also discuss the automation process.


Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

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18 | Integrate Your Data To Drive Growth | Henry VanKampen Dufloth30 Nov 202200:31:50

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

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17 | Why HubSpot Payments Should Be Part of Your GTM Strategy | Jack Coopersmith16 Nov 202200:29:20

In this episode of RevOps Champions, we welcome Jack Coopersmith, GTM Specialist – Commerce & Payments at HubSpot. Jack introduces HubSpot Payments and why the solution, although built for small and mid-size businesses, can be a good fit for organizations across various industries. 

Jack also shares why Hubspot shifted from being an inbound marketing-focused company to a commerce company and what it looks like to build a commerce-powered CRM with the aspiration of making it the number-one solution in the global market. 


Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

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52 | Leadership and AI: Strategies for Modern Business Growth | Christopher Nault23 Oct 202400:47:21

In Episode 32 of "RevOps Champions," guest Christopher Nault and host Brendon Dennewill delve deep into strategies for fostering company growth, leadership, and team culture as businesses scale from 50 to 500 employees. They underscore the importance of assembling diverse and talented teams to solve problems effectively, balancing the need for specialization with the benefits of versatility. Key discussion points include how to maintain motivation and intensity after achieving initial goals, with Christopher emphasizing that leaders should continuously focus on understanding and caring about their team's motivators to ensure collective growth alongside technological advancements.

The conversation also covers the critical role of technology and processes in scaling an organization. Both speakers discuss the importance of integrating tools like Asana for project management and the strategic use of AI to enhance productivity. Brendon highlights the need for clean data practices to ensure AI applications are effective, while Christopher emphasizes the cautious, thoughtful adoption of AI to achieve realistic outcomes. HubSpot's unified CRM system and supportive partner program are praised for their positive impact on business operations, with particular attention to HubSpot's people-first culture and community that drive better implementation and customer solutions.

Lastly, the episode explores the evolving landscape of AI and account-based marketing (ABM), drawing parallels between current AI adoption and early automotive industry growth. Christopher shares insights on the limited competition and significant market opportunities in AI enablement services. Both hosts agree that a strong company culture open to change is vital for successful technology implementations and ongoing business adaptation. They stress the importance of brand awareness and transparent marketing strategies in driving growth. Listeners are encouraged to explore further content on revopschampions.com for more insights and practical advice.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

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16 | Five Questions You MUST Answer Before Creating a New HubSpot Report | Bradley Hofbauer09 Nov 202200:53:33

Every leader knows how important it is to analyze business data. And whether you want to track your marketing strategy or alter your processes, HubSpot reporting is key to success. 

But if you want to create a report that drives your business forward, you need to ask yourself the right questions. 

In this episode of the RevOps Champions podcast, our host Tiffany Cavegn welcomes Bradley Hofbauer, the director of digital enablement at Denamico. They discuss the essential questions you must answer before creating a new report in HubSpot.


Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

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15 | Five Key Factors of Engaging Online Communities | Devyn Bellamy & George B. Thomas02 Nov 202200:49:23

In this episode of RevOps Champions, we are joined by Devyn Bellamy, the senior marketing manager, partner GTM enablement at HubSpot, and George B. Thomas, the owner of George B. Thomas. 

The two share their experiences building various communities, the challenges they faced along the way, and the lessons they learned. They also discuss authenticity, consistency, and mastering the art of listening as critical factors in building and growing a community online.


Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

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14 | Organizing Customer Data with Automation Platforms | Paul Pirkle26 Jul 202200:48:38

RevOps is a B2B function that uses automation to help teams make decisions that grow the business. It represents the convergence of marketing, sales, and customer service and has four components: people, process, data, and technology.

But companies often do not take into account the alignment of all these components. They only invest in technology, thinking that it will fix data, processes, and people.

Paul Pirkle, the president of Mid-America Paper Recycling, points out that technology can make people, processes, and data better, faster, and cheaper, but only if you understand these three components.

In this episode of RevOps Champions, Paul gets into the importance of using automation systems to keep you organized. He and our host Brendon Dennewill discuss RevOps, the significance of communicating both with customers and within the organization, and how business technology impacts customer experience.


Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

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13 | Aligning Your People, Processes, and Technology for Growth | Scott Sannes12 Jul 202200:48:32

RevOps is all about maximizing the business's revenue potential. And technology is one of its most important components.

But there's more to RevOps than just tech — it is actually more about aligning people, processes, and technology to grow your business. 

In this episode of the RevOps Champions podcast, our host Brendon Dennewill welcomes Scott Sannes, the principal & director of strategic growth at SEH (Short Elliott Hendrickson). They talk about the importance of user experience, what is the client lifecycle, and why alignment is everything in an organization.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

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12 | Aligning Technology with Business Objectives | Mark Hokanson20 Jun 202200:46:18

Employee satisfaction and customer experience depend on the company’s tech stack. However, few organizations see innovation as necessary for business growth rather than as another box they need to check like everyone else.

Therefore, if you want to help your team to work smarter, not just harder, and meet the clients' needs, you need to ensure that your formula for success is complete and comprises people, process, data, and technology.

In this episode of RevOps Champions, Mark Hokanson, the CTO of Bridgewater Bank, joins host Brendon Dennewill. The two discuss RevOps, how technology brings departments within an organization closer, and why successful technology implementation depends on a company's openness to change.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

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Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

11 | RevOps for Sales and Marketing Alignment | Troy Thibodeau06 Apr 202200:47:17

Technology has developed over the years. Its impact can be seen in the rise of new business models that have been successful. More recently, high-growth companies have adopted Revenue Operations (RevOps) as the main strategy in their go-to-market plans. 

RevOps is meant to bring together all customer-facing operations, people, and teams to drive growth and make operations more efficient. But many companies have a problem of misalignment between marketing and sales, which is why they are unable to generate revenue.

In this episode of RevOps Champions, our host Brendon Dennewill welcomes Troy Thibodeau. They get into the pillars on which successful revenue teams are currently building their businesses. They also discuss the impact of technology on customers and employees and how it has changed the business world.


Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

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10 | The Importance of an Employee-First Approach | Mark Lachance29 Mar 202200:42:00

Running a business and being an entrepreneur can be pretty rewarding. But it comes with many challenges. Therefore, every business owner aspiring to become a successful leader must be open to new perspectives, use an employee-first approach, constantly learn, and make fast, informed decisions. 

In this episode of RevOps Champions, our host Brendon Dennewill welcomes Mark Lachance, the CEO of Maxy Media. Aside from being a successful business owner, Mark is also an author. His book 'The Lucky Formula: How to Stack the Odds in Your Favor and Cash in on Success' is a valuable resource that every business owner should have in their home library.

Mark and Brendon discuss the formula for a successful business, why having the right people is the key to long-term success, and why leaders must lead by example and focus on motivating employees to get desired results. 

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

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9 | Revenue Growth through Strategy & Systems | Rob Weber21 Mar 202200:49:51

Without a doubt, the lifeblood of every company is sales. And that's why RevOps is such a critical function of a go-to-market strategy for scaling revenue and driving business growth.

But RevOps goes beyond sales teams and extends into other business functions; as our guest says, RevOps is both sales and operational execution.

In this episode of the RevOps Champions podcast, host Brendon Dennewill welcomes Rob Weber, the Managing Partner of Great North Ventures. They discuss the key pillars of RevOps, why product-driven growth is not strictly reserved for software companies, the importance of nurturing a culture of innovation, and so much more.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

8 | Driving Company Growth with RevOps | Bob Gardner07 Mar 202200:33:28

RevOps is the building block of an organization as it unifies different departments around the same goal — revenue generation. 

But it all starts with people and how you make them feel. If you give your people what they need to thrive, revenue and profitability will follow.

In this episode of the RevOps Champions podcast, our host Brendon Dennewill introduces Bob Gardner, the CEO of Gardner Builders. They talk about the importance of RevOps, the challenges of growing a business, and the power of people management. 


Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

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7 | Achieve Alignment with RevOps | Adam Stewart04 Feb 202200:41:17

There is no RevOps playbook. However, understanding the essence of the RevOps framework can significantly help companies align their teams, improve their sales, and provide exceptional customer and employee experience. And that's not even the beginning of what RevOps can do.

But is RevOps only about technology and tools? While software solutions can undoubtedly maximize the company's business operations and increase revenue, the key to success lies beyond technology. In most cases, companies pay for several programs they don't even use. So, how does that impact their revenue?

In this episode of RevOps Champions, Brendon Dennewill welcomes Adam Stewart, the CMO at Denamico. The two problem-solvers get into the meaning of RevOps, the reasons companies should embrace RevOps, the role of technology and tools in a company's success, and all the challenges and obstacles they face along the way.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

51 | Data, Technology, and Integration: Building a Unified RevOps Framework | Brandon Wentland16 Oct 202400:49:46

In episode 51, host Brendon Dennewill and guest Brandon Wentland delve into the nuances of technology implementation and data management, focusing on how businesses can leverage these elements for strategic growth. They emphasize the necessity of understanding and manually testing new technologies before full-scale adoption to avoid operational disruptions. The conversation highlights the dual nature of data and technology as both assets and liabilities, emphasizing the significance of unified systems and reliable integrations to maintain data integrity and avoid accumulation of technology debt.

The episode underscores the importance of a holistic data view across departments to gain comprehensive insights, citing examples of efficient data utilization from major companies like Amazon. Both speakers stress the importance of ensuring data readiness before implementing AI technologies, as poor data quality can lead to unfavorable outcomes. They advocate for regular 80/20 analyses to identify which efforts drive the most value and discuss Simon Sinek's "infinite game" concept, promoting long-term strategic thinking over rapid, unsustainable growth. Leadership also plays a crucial role, with the need for realistic timelines and proper adoption strategies to ensure successful technology integration.

Brendon Dennewill and Brandon Wentland also reflect on the challenges of leading teams and transitioning business strategies, particularly under pressing circumstances like the COVID-19 pandemic. They discuss the significant pivot in Dennewill's business from a digital marketing agency to focusing on technology implementation and integration, driven by the increasing capabilities of platforms like HubSpot. Both speakers share insights on fostering a balanced organizational culture that integrates technology, processes, and people effectively. They highlight the critical role of leadership in articulating a vision, the importance of gradual change, and the need to focus on manageable initiatives to avoid stagnation and inefficiency.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

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6 | Mastering the Three Pillars of RevOps | Alison Elworthy28 Dec 202100:34:20

Unlike marketing and sales, RevOps is a relatively new player in the field. And that's the main reason why marketers and people in general usually don't understand it completely.

While RevOps is often described as a method that helps businesses generate more revenue, other RevOps masterminds have a broader perspective on its significance. But no single definition can encompass the real essence of RevOps — it's like a three-layered cake where the taste of each layer is equally dominant.

In the latest episode of RevOps Champions, our host Brendon Dennewill welcomes Alison Elworthy, the EVP of Revenue Operations at HubSpot. They get into the meaning of RevOps, its three pillars, the challenges that led to investing in RevOps teams, and how they, at HubSpot, perform RevOps on a daily basis.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

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5 | Overcoming Common Tech Company Challenges | Brian McLaughlin08 Dec 202101:03:51

Moving from hardware to software and focusing on automation is what most companies — both tech and traditional ones — aim for. But, that transition is far from easy and not without its challenges. 

That's why every company needs to answer a few questions before diving into it. The most critical ones are: a) What is the purpose of our business? b) Do we have a skilled team? c) Is our leadership prepared for such a shift?

In this episode of RevOps Champions, Brian McLaughlin, the CEO of Alula, joins our host Brendon Dennewill to discuss the most common challenges tech companies like Alula face. Brian and Brendon also touch upon the importance of trust and collaboration between the sales and marketing team as a prerequisite for business growth.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

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4 | Alignment and Data: The Two Vital Aspects of RevOps | Channing Ferrer17 Nov 202100:48:29

RevOps is a fairly complex business function and data and alignment are its two most vital parts. When companies leverage data to achieve more and combine it with great marketing, sales, and service alignment, they can expect tremendous success.

But other aspects, including sales comp, territory structuring, headcount planning, target setting, and change management, also play a vital role in a company's success. They are an essential part of thorough planning, and companies shouldn't rush with it.

In this episode of RevOps Champions, Brendon Dennewill introduces the listeners to Channing Ferrer, the VP of Sales Operations & Strategy at HubSpot. They get into the essential aspects of RevOps, the idea of business planning, and the answers to the most frequently asked questions regarding sales operations.


Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

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3 | Applying Abraham Lincoln's Leadership to Modern Business | Chris Heim10 Nov 202100:47:10

A robust strategy is not the only secret ingredient for the success of any business. While strategy plays a vital role in achieving business goals, it's important to have the right people on your team and focus on them primarily. That way, entrepreneurs have the opportunity to "fill up the whole circle" and grow their companies.

But what challenges does this process bring? How do entrepreneurs use the idea of "right person, right seat" to identify which people are right for their business? And what happens if the person is sitting on the wrong seat? By focusing on these aspects, a company can bring more value to its clients.

In the new episode of RevOps Champions, Brendon Dennewill chats with Chris Heim, the President and CEO of AbeTech, which focuses on barcode, RFID, and IoT tech in the manufacturing space. They get into why business is about people, the key ingredients of business success, and what the idea of "digital" actually means.

Is your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you’ll see:

  • Benchmark data showing how you stack up to other organizations
  • A clear view of your operational maturity
  • Whether your business is ready to scale (and what to do next if it’s not)

Let's Connect

Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

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