Explore every episode of the podcast Revenue Rehab

This week on Revenue Rehab, our host Brandi Starr is joined by Richard Levy, an experienced MBA-level marketer with a wealth of expertise in growing brands and enhancing marketing effectiveness.

Meet Richard Levy, a dynamic strategist known for his prowess in both brand and performance marketing. With a career that spans both large organizations and nimble start-ups, Richard has seamlessly blended strategic insights to drive financial success.

In this episode, Brandi and Richard dive deep into the intricate world of distribution strategy and pricing considerations. They explore how traditional methods are evolving, and why understanding market diagnosis and crafting a solid strategy are crucial for effective communication. Richard also sheds light on the unique challenges faced by B2B vs. B2C dynamics and how the evolution of marketing roles is reshaping the commercial landscape.

Tune in for a conversation that promises unexpected solutions to common challenges and emphasizes the importance of viewing situations from the customer’s perspective. Richard’s insights on the significance of the Chief Market Officer role and his approach to boosting brand salience over mere awareness are not to be missed. 

Bullet Points of Key Topics + Chapter Markers: 

Topic #1 Distribution Strategy: Direct vs. Intermediaries [07:15]  
Richard Levy emphasizes, "Deciding whether to go direct to consumer or through intermediaries such as retailers or wholesalers is crucial. It fundamentally impacts your financial model and your pricing strategy. It's not just a logistical choice; it's a strategic decision that can make or break your market approach."

Topic #2 The Evolution of Pricing Strategies [14:42] 

"Traditional pricing methods are becoming obsolete," says Levy. "Today, pricing has to be a multifaceted approach, considering competition, value perception, and cost structures. The old one-size-fits-all model simply won’t cut it in today’s dynamic market environment." 

Topic #3 The Role of Market Diagnosis and Strategy in Communications [22:10]  
Levy asserts, "Too often, organizations jump straight into communications without the groundwork of market diagnosis and strategic planning. Effective communication stems from a deep understanding of segmentation, targeting, and positioning. You need to know precisely who you're speaking to and why before you decide how to communicate." These pointers encapsulate the essence of Richard Levy's insights on pivotal topics, from strategic distribution choices to the evolving nature of pricing and the foundational importance of thorough market diagnosis for successful communication. 

What’s One Thing You Can Do Today 

Richard’s ‘One Thing’ is to shift your focus from tactics to fundamentals. “Take a step back and diagnose your market thoroughly. Understand who your customers are, what they need, and how they perceive you. Before jumping into your next communication plan or tactical move, ensure you have a solid strategy rooted in accurate segmentation, targeting, and positioning. This foundational work is what differentiates a good marketer from a great one. It’s not about being louder; it’s about being smarter and more strategic. Recognize that marketing is more than just communication—it's about deeply understanding and effectively meeting your market's demands.” Buzzword Banishment 

Buzzword Banishment: Richard's Buzzword to Banish is 'brand awareness'. He wants to banish it in favor of 'brand salience'. Richard explains that brand awareness focuses merely on being known, whereas brand salience is about being thought of in buying situations, which is far more impactful and relevant for driving business revenue. 

Links: 

• LinkedIn: https://www.linkedin.com/in/richardlevy1   

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

This week our host Brandi Starr is joined by Dan Englander, CEO and founder of Sales Schema.

Meet Dan Englander, a seasoned expert in the realm of B2B sales and account management. With a wealth of experience from leading new business efforts at Idea Rocket to authoring acclaimed books on sales strategies, Dan has seen it all. 
 
In this episode of Revenue Rehab, Brandi and Dan dive into the intricacies of selling in low-trust environments. Together, they unpack the challenges posed by today's competitive landscape and information overload, probing into strategies to de-risk sales conversations and foster meaningful connections.

Tune in as they explore innovative approaches for complex sales, the importance of identifying trust-rich networks, and the evolving interplay between sales and marketing departments. Plus, Dan offers practical insight on navigating the world of personalized outreach at scale, making this episode a must-listen for any revenue leader looking to enhance their engagement tactics.  

Bullet Points of Key Topics + Chapter Markers:  

Topic #1 Defining Low-Trust Environments in B2B Sales [07:15] 

• Understanding Market Skepticism: 

Dan Englander explains the challenges posed by low-trust environments. “In today’s B2B sales landscape, trust is at an all-time low due to the sheer amount of competition and information overload. COVID-19 has only exacerbated this, pushing everyone into remote work, making it harder to build genuine connections." 

Topic #2 Strategies for Selling in Low-Trust Environments [12:45] 

• Low-Trust Sales Strategies: 

Dan discusses the difficulty of selling in a market saturated with information and options. "In a low-trust environment, the key is to de-risk the conversation. You have to build initial engagements around forming connections and finding commonality rather than just pushing value immediately." 

Topic #3 The Need for Personalized Outreach in Sales [29:52] 

• Effective Outreach Techniques: 

Dan talks about the faults of traditional sales methods and the importance of personalization. "Cold outreach isn't effective anymore. We have to find areas where trust already exists and leverage those relationships. It’s about having knowledgeable team members making those calls and creating a systematic yet personal approach to outreach." 

This structure maintains the authoritative yet conversational tone, encapsulating key insights shared by Brandi Starr and Dan Englander while providing clear chapter markers for listener convenience. 

What’s One Thing You Can Do Today 

Dan’s ‘One Thing’ is to focus on ensuring the right people are executing tasks. “Just make sure that your team members are trained, motivated, and properly assigned. This means reviewing who is doing what and ensuring that everyone is working in roles that leverage their strengths and keep them engaged. By aligning the right people with the right tasks, you're setting up your team for success, making your outreach efforts more effective, and ultimately driving better results.”  

Buzzword Banishment 

Buzzword Banishment: Dan’s Buzzword to Banish is "virtual assistant." Dan wants to banish it because he finds it meaningless due to the global availability of talent and expertise, making everyone essentially virtual. 

Links: 

• LinkedIn: https://www.linkedin.com/company/sales-schema/?viewAsMember=true 

• Facebook: https://www.facebook.com/salesschema 

• YouTube: https://www.youtube.com/playlist?list=PLaFCR8Z1_y7xuBuQyVe899i5WjaQWG6Y6 

• Podcast: https://www.salesschema.com/podcast/ 

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

This week on Revenue Rehab, our host Brandi Starr is joined by Janice B. Gordon, Founder of Scale Your Sales. 

Meet Janice B. Gordon, a trailblazer in customer growth and sales innovation with over 20 years of experience. Named one of LinkedIn Sales’ 15 Innovating Sales Influencers, Janice bridges the gap between people and processes to fuel revenue growth. As the founder of the Scale Your Sales Framework and host of the "Scale Your Sales Podcast," she's a vocal advocate for diversity within sales teams. 

In this episode of Revenue Rehab, Brandi and Janice delve into the transformative impact of having diverse voices in leadership. They explore why traditional recruitment methods fall short and how to effectively engage a diverse customer base by building inclusive sales teams. Listen in for insightful strategies on fostering diversity, the economic imperative behind it, and actionable steps for creating high-performing, diverse teams.

Bullet Points of Key Topics + Chapter Markers: 

Topic #1: The Economic Imperative for Diversity [08:14] 

"It's crucial to shift from a moral standpoint to an economic one. Diverse teams are 33% more likely to outperform. This isn't just about doing the right thing—it's about enhancing productivity and profitability," asserts Janice B. Gordon. 

Topic #2: Traditional Recruitment Pitfalls [15:22] 

"Traditional recruitment methods are not serving us anymore. We need to reach a wider community early on to truly increase diversity in our recruitment pools. It's about creating opportunities, not just checking boxes," emphasizes Janice B. Gordon. 

Topic #3: The Importance of Diverse Leadership [29:08] 

"To drive real change, we must start by assessing the diversity of our senior management and board. This promotes awareness and gentle agitation for change," Janice B. Gordon says. "It's about understanding where we are and what steps we need to take to improve." 

These key topics explore Janice B. Gordon's insights on the economic benefits of diversity, the necessity of revamping traditional recruitment methods, and the importance of diverse leadership in driving significant organizational change. 

What’s One Thing You Can Do Today? 

Janice’s 'One Thing' is for leaders to conduct an introspective evaluation of their organization's senior leadership and board diversity. “Take a close look at who is on your senior management team and board. Assess the level of diversity within these groups, and acknowledge any gaps that exist. This awareness is the first step in agitating for change, and it will set the groundwork for creating a more inclusive and representative environment at the highest levels of your company.” 

By starting with this evaluation, you pave the way for fostering diversity that naturally trickles down through the organization, setting a precedent for an inclusive company culture. 

Buzzword Banishment  
Janice’s Buzzword to Banish is ‘hunter’ and ‘target’. Janice wants to banish these terms because she feels, "they are militaristic and disrespectful to customers, framing the relationship as adversarial rather than collaborative." She advocates for using more respectful language that recognizes the value and humanity of the customers. 

Links: 

• LinkedIn: https://www.linkedin.com/in/janice-b-gordon/ 

• Instagram: https://www.instagram.com/janicebgordon/ 

• Facebook: https://www.facebook.com/ScaleYourSalesJBG 

• YouTube: https://www.youtube.com/@JaniceBGordon 

• Podcast: https://scaleyoursales.co.uk/podcast/ 

• TikTok: https://www.tiktok.com/@janice.b.gordon  

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

This week our host Brandi Starr is joined by Rachel Minion, Founder of Rockstar and Moon. 

Meet Rachel Minion, an unapologetic marketing strategist with a flair for creativity and a resilient spirit. From navigating the collapse of her family's printing business during the 2008 recession to building her own marketing empire, her journey is nothing short of inspirational. 

Leveraging her experience and existing client base, Rachel has successfully transitioned from a side hustle to a full-time thriving business, with her husband by her side, driving growth through technology and process efficiency. Today, she aims to help 100 businesses double their size and empower cancer warriors. 

In this episode of Revenue Rehab, Brandi and Rachel dive into the importance of believing in your "why," embracing flexibility when the universe redirects you, and the power of impactful daily reflection. Discover how Rachel's unique perspective on marketing and her journey of turning adversity into advantage can inspire you to make something out of nothing. 

Bullet Points of Key Topics + Chapter Markers: 

Topic #1 The Genesis of Rockstar and Moon [08:12] “When the printing industry began to decline, I realized I had to pivot quickly,” Rachel Minion shares her turning point. “Using my background with my parents' business, I seized the opportunity to offer marketing services to my existing clients.” Brandi Starr acknowledges, “That’s a fantastic example of leveraging what you already have to create something new and impactful.” 

Topic #2 Embracing Change During COVID-19 [15:43] “The pandemic was a blessing in disguise for me,” admits Rachel. “Being furloughed from Ticketmaster pushed me to dive fully into Rockstar and Moon and gave me the time to focus and grow it.” Brandi reflects, “It’s all about following where the universe directs you, sometimes those unexpected turns in life take you exactly where you need to be.” 

Topic #3 The Importance of Complementary Skills [22:57] “My husband joining the business was a game-changer,” Rachel states. “His technology and process efficiency skills perfectly balance my creative strengths, helping us serve small businesses more effectively.” Brandi adds, “It’s crucial to recognize your skill gaps and fill them with talent that complements your strengths. That collaboration can elevate your business to new heights.” 

What’s One Thing You Can Do Today 

Rachel’s ‘One Thing’ is to form the habit of asking yourself how you can make an impact each day. "Take a moment every morning to reflect and identify one action that will drive positive change, either for yourself or for others. This daily intention not only creates a sense of purpose but also contributes to meaningful progress. Just like in marketing, where we aim for small conversions that build up, consider each impactful action as a micro yes towards your larger goals." 

Buzzword Banishment 

Rachel’s Buzzword to Banish is 'TOFU, MOFU, and BOFU'. She wants to banish these terms because she believes they represent an outdated view of marketing funnels. Rachel explains that these buzzwords imply prospects are simply falling through a funnel, whereas she envisions a more engaging journey where prospects make "micro yeses" and climb upwards. 

Links: 

• LinkedIn: https://www.linkedin.com/in/rachelminion/ 

• Instagram: https://www.instagram.com/rachminion/ 

• Facebook: https://www.facebook.com/marketingrockstarr 

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

This week our host Brandi Starr is joined by Lindsay Tjepkema, Founder of Human Brands Win.

Meet Lindsay Tjepkema, a visionary leader reshaping the landscape of human-centric branding and marketing. As the former CEO of Casted, she spearheaded the integration of podcasting and video into effective marketing strategies. Now, through Human Brands Win, she is on a mission to empower brands to prioritize genuine human connections.

In this episode of Revenue Rehab, Brandi and Lindsay dive into the transformative power of human-centric marketing. They explore the benefits of shifting away from fear and scarcity mindsets, and delve into practical frameworks like "BRAVE" to enhance daily decision-making. They also discuss the long-term impact of authentic brand building and the critical role of storytelling in developing meaningful customer relationships. Join us to uncover strategies that not only drive revenue but create lasting legacies.

Topic #1 Framework and Decision-Making in Marketing [05:12] “Using a specific framework for daily decisions can transform your marketing efforts,” Tjepkema asserts. “It shifts the focus to fostering human connections rather than operating from fear and scarcity. Whether you're posting on social media or writing emails, this approach ensures that human connection remains at the core.”

Topic #2 Human Brand as a Differentiator [18:47] “Human connection may not be explicitly listed in RFQs, but it's a critical factor in decision-making through storytelling and empathy,” Tjepkema explains. “Brands that understand and resonate with their customers' stories stand out,” she notes. Brandi Starr agrees, emphasizing that “having an internal favorite or personal connection to a brand significantly influences decision-making.”

Topic #3 Impact of Fear and Scarcity on Creativity [27:39] “The prevalent mindset of fear and scarcity is stifling creativity in business and marketing,” Tjepkema warns. “Over-reliance on data and the pressure for short-term ROI-driven decisions hinder relationship-building and long-term strategy.” Brandi Starr recalls, “Earlier in my career, less fear around taking risks allowed for more innovative marketing, similar to how excessive focus on health metrics can negatively impact well-being.”

Lindsay’s 'One Thing' is to create space for creativity within your team. “As leaders, it's crucial to hold space for creativity in your daily operations. Encourage your team to explore, express, and experiment without the constraints of immediate ROI concerns. Think about ways to foster an environment where innovation isn't stifled by fear and scarcity but nurtured through human connection and trust. This space for creativity is where genuine human brands are born, evolving into relationships that last.”

Liz’s ‘One Thing’ is to delve into your metrics to uncover the priorities for your marketing strategy. "Look at your metrics. Those are probably the truest measure of how you're performing. And I would look at things not, I mean revenue growth. That's all important. Those are the obvious ones. But I would take a look at some more granular ones. Trends such as your sales cycle, has it been lengthening or shrinking your win rate? What are the trends going on there? Your win loss intel? Why are you winning? Why are you losing? So I would look at some of those more granular metrics to tell you just how or to signal to you how prioritized should a reworking of your marketing strategy be and whether you need to invest in research now or six months from now or a year from now. I think the metrics are going to give you the answer."

B.R.A.V.E. Scorecard: https://lindsaytjepkema.com/scorecard

Get in touch on:

LinkedIn: https://www.linkedin.com/in/lindsaytjepkema/

Website: https://lindsaytjepkema.com/

Instagram: https://www.instagram.com/human_brands_win/ 

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Liz Harr, Managing Partner at Hinge Marketing.

Meet Liz Harr, an accomplished entrepreneur and executive specializing in brand management and growth strategies for professional services firms. Leading Hinge Marketing's client delivery team, Liz helps businesses solve critical marketing and brand-related challenges.

With co-authorship of several influential books and research studies, including the Visible Expert Revolution and Hinge's annual high growth reports, Liz is a regular speaker and writer in professional services circles.

In this episode of Revenue Rehab, Brandi and Liz dive into the power of research-driven marketing strategies. They'll uncover how understanding your target audience's behavior can lead to spending less while achieving significant revenue growth. Get ready to explore actionable tactics for developing a science-based marketing strategy that drives relevance and revenue.

Topic #1 The Importance of Market Research [04:18] “When you approach your marketing with that formula in mind, your strategy is gold,” Harr emphasizes, identifying the powerful impact of research-driven strategies. She states, “Research yields relevance, and relevance yields revenue.” This key insight shapes the way marketing leaders should understand the behavior and needs of their target audience, ensuring that marketing efforts are not just aimless shots in the dark but are strategically aimed at achieving the highest impact.

Topic #2 Conducting Effective Behavioral Research [07:45] Liz Harr underscores the need for structured conversations with your ideal clients: “You need to understand what keeps them up at 4 AM,” she says. Harr elaborates, “What are your chief organizational challenges? What criteria are important to you as you're whittling down that list from like 10 to 5 companies?” This type of research, focusing on why customers choose or reject certain solutions, is essential for crafting relevant marketing messages that resonate deeply with the target audience.

Topic #3 Efficiency in Marketing Spend [16:48] Harr shares a poignant case study: “Instead of promoting some salesy aspect…you're actually promoting a piece of content,” she recalls, detailing how a client slashed their budget in half by switching to content marketing from costly, ineffective paid ads. She concludes, “We wrote some content and brought visibility to these executive guides…yielding better results with less spend.” This illustrates that understanding the target audience and meeting their needs with insightful content is more effective and economical compared to traditional, broad-spectrum advertising.

Liz’s Buzzword to Banish is “actionable insights.” Liz finds this term redundant and unnecessary, stating, “None of us have time for unactionable insights. We don't want unactionable insights. So just call it insights. That is what we mean. Let's just say what we mean.”

Liz’s ‘One Thing’ is to delve into your metrics to uncover the priorities for your marketing strategy. "Look at your metrics. Those are probably the truest measure of how you're performing. And I would look at things not, I mean revenue growth. That's all important. Those are the obvious ones. But I would take a look at some more granular ones. Trends such as your sales cycle, has it been lengthening or shrinking your win rate? What are the trends going on there? Your win loss intel? Why are you winning? Why are you losing? So I would look at some of those more granular metrics to tell you just how or to signal to you how prioritized should a reworking of your marketing strategy be and whether you need to invest in research now or six months from now or a year from now. I think the metrics are going to give you the answer."

Get in touch on:

LinkedIn: https://www.linkedin.com/in/eharr/

Website: https://hingemarketing.com/

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week, our host Brandi Starr takes the solo spotlight in the latest installment of Revenue Rehab, diving deep into "Quick Wins & Optimization" for your email nurtures.

Join Brandi Starr, the insightful COO of Tegrita, as she navigates the pivotal "middle of the funnel," often referred to as the "messy middle." Leveraging her recent insights from the Winning by Design Revenue Architecture course, Brandi shares invaluable strategies for enhancing conversion rates and aligning your funnel goals with actionable tactics.

Discover how small, incremental improvements can lead to significant gains in targeting and personalization, and why clean data and detailed tracking are essential for maximizing every lead. Through Brandi's expert narrative, you'll learn to re-evaluate existing strategies, focus on meaningful engagement, and ultimately, prevent your resource bucket from leaking.

Tune in as Brandi breaks down the importance of optimizing the middle of the funnel to transition leads from curiosity to commitment, ensuring you're not just managing, but excelling in your revenue goals.

Brace yourselves for a therapy-like session packed with actionable insights and practical solutions, perfect for CMOs and CROs striving to elevate their marketing strategies.

Topic #1 Quick Wins & Optimization: Personalizing Email Nurtures [07:45] “Small, incremental improvements can yield significant results,” Brandi Starr emphasizes. “By refining email nurtures and focusing on better targeting and personalization, we can significantly optimize conversion rates. Don’t overlook the power of leveraging digital behaviors to understand and engage your audience effectively.”

Topic #2 Challenges with Nurture Campaigns: Aligning with Sales Cycles [13:22] “Before replacing underperforming campaigns, it’s crucial to understand why they failed,” Brandi Starr advises. “Aligning your nurture durations with your sales cycles can greatly enhance their effectiveness. Remember, it’s about creating a journey that transitions leads smoothly from curiosity to commitment.” 

Topic #3 Data Tracking and Metrics: Conversion Points Analysis [23:15] “Clean data is the backbone of efficient campaign management,” Starr argues. “Focusing only on large conversion points can cause us to miss the nuances. By tracking detailed metrics and understanding the ‘in-between’ conversion points, we ensure that every part of our funnel is optimized and no revenue leaks through the cracks.”

Get in touch on:

LinkedIn

Mofu Impact Calculator: https://interactive.tegrita.com/mofu-impact

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Angela Frank, Founder of the Growth Directive.

Meet Angela Frank, a powerhouse in the marketing world with a decade-long track record of generating substantial revenue. As a fractional CMO, Angela has carved out a unique niche, creating sustainable marketing strategies that drive significant business growth. She is the brains behind the Growth Directive consultancy and the author of "Your Marketing Ecosystem: How Brands Can Market Less and Sell More." 

Angela also hosts the Growth Pod podcast, where she delivers actionable branding tips to an eager audience. In today’s episode of Revenue Rehab, Brandi and Angela dive into the crucial subject of building a cohesive marketing ecosystem. They explore strategic approaches to propel brands from seven to eight figures, emphasizing ease and integration to create seamless customer experiences and substantial growth. 

Tune in to discover how Angela transformed a B2B virtual event company's marketing strategy, the importance of psychological safety in marketing teams, and how to avoid common CMO blind spots.

Topic #1 Creating a Cohesive Marketing Ecosystem [08:45] “Your marketing efforts should feel like a well-conducted symphony,” Angela emphasizes, “every touchpoint, whether it’s your website, email, or social media, should work in harmony to guide your customer through their journey seamlessly.” She continues, “When you silo your teams, what you end up with is disharmony—channels that don't communicate well, leading to a fractured customer experience.”

Topic #2 Significance of Integrating Marketing Channels [15:20] Angela Frank discusses, “When you dissect the customer journey and break it into separate compartments managed by different teams without communication, you risk losing potential conversions. Integration is the linchpin that ties everything together and enhances overall effectiveness.” Brandi Starr adds, “The website revamp followed by email, paid ads, and organic channels was a strategic sequence aimed at creating a fluid experience for users.”

Topic #3 Empowering Teams and Psychological Safety [22:47] “A psychologically safe environment is crucial for innovation,” Frank stresses. “When team members feel safe to voice concerns and acknowledge mistakes, it prevents small issues from snowballing into bigger problems.” She goes on to say, “Empower your team by giving them the tools and support they need to consider the broader marketing context, whether they’re focusing on email, paid ads, or content creation.” Brandi echoes, “Effective leadership isn't just about directives—it's about fostering an environment where every team member feels they are an integral part of the marketing ecosystem.”

Angela Frank’s ‘One Thing’ is to revisit your brand’s core message with your team. “Take a step back and ask yourself, ‘What is the main goal we want to communicate about our brand?’ Ensure this message is crystal clear and shared consistently across all marketing efforts. This unified approach will foster trust and lead to a seamless customer experience. Regularly revisiting this core message ensures your team stays aligned and responsive to market changes, helping your brand continue to grow effectively.” 

Buzzword Banishment: Angela Frank’s Buzzword to Banish is the phrase "incremental to the business." Angela wants to banish this word because, she emphasizes, “It’s all about striving for significant growth rather than settling for small changes that barely move the needle. Aiming higher brings substantial results."

Get in touch on:

LinkedIn

Instagram

YouTube

Podcast

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by MJ Smith, CMO of Colab.

Meet MJ Smith, a dynamic leader with a robust background in the industrial and software sectors. From her key roles at Refine Labs and FTSE 100 Halma to leading marketing at Colab, MJ brings a wealth of experience and strategic insights. 

In this episode of Revenue Rehab, Brandi and MJ dive into the pivotal role of marketing leadership in owning the entire pipeline number, a function traditionally dominated by sales. They explore how marketers can effectively manage and optimize pipeline generation, focusing on executing known strategies with excellence and maintaining innovation.

Join Brandi and MJ as they unravel actionable strategies, emphasizing quality over quantity, to drive exceptional results and foster a culture of internal competition and creativity.

Topic #1 Owning the Entire Pipeline Number as a CMO [08:45]

MJ Smith discusses the benefits of marketing leadership taking ownership of sales development to streamline processes and avoid inter-department conflicts. "When marketing owns the entire pipeline, you treat SDRs as a channel to distribute your messaging, ensuring resources are invested more efficiently," MJ shares. "It prevents a lot of the 'sales vs. marketing' battles over who’s responsible for revenue."

Topic #2 The Importance of Personalization in BDR Outreach [16:22]

MJ emphasizes the necessity of personalized interactions over mass-produced messages for Business Development Representatives (BDRs). "It's about crafting meaningful connections rather than pushing out scripted automation. Personalized touchpoints can significantly enhance the effectiveness of your outreach," she asserts, highlighting how tailored communication can drive better results.

Topic #3 Mastering One Channel Before Moving to Another [29:54]

In discussing growth strategies, MJ advises focusing on perfecting one marketing channel at a time. "Conferences, despite their high costs, were part of our initial strategy because they allowed for rich, face-to-face interactions that translated into valuable leads," she explains. "Our idea was to execute top-tier strategies rather than chasing every new trend. It’s about quality over quantity, making each channel work exceptionally well before expanding further. 

MJ’s ‘One Thing’ is to launch a use case campaign to drive targeted growth. "Start by collecting customer interaction data, such as calls, to identify recurring needs and frustrations. Analyze this data to uncover patterns and insights, and then use these findings to create specific marketing assets like ads or landing pages. This targeted approach allows you to demonstrate your capability in addressing both strategic messaging and tactical execution. By focusing on this task, you can achieve meaningful results within a two to three-week cycle.”

Get in touch on:

LinkedIn

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Latane Conant, Chief Revenue Officer at 6sense.

Meet Latane Conant, a trailblazer in revenue technology with a visionary approach that's reshaping the industry. As the Chief Revenue Officer at 6sense, she oversees Marketing, Sales, Customer Success, Partnerships, and Professional Services, driving the company's exponential growth.

Latane's dynamic career includes penning the influential book "No Forms, No Spam, No Cold Calls," and founding the CMO Coffee Talk and Empowered CMO Network, platforms for marketing leaders to connect and innovate. 

In this episode of Revenue Rehab, Brandi and Latane dive deep into breaking down silos in go-to-market strategies and the value of integrating marketing, sales, and customer operations under a unified leadership. Listen in for Latane’s insights on overcoming challenges in revenue leadership, the critical nature of planning as "dreaming in detail," and practical advice for aspiring CMOs and CROs.

Topic #1 Buzzword Banishment: The Ambiguity of "Customer Journey" [09:14] Latane Conant expresses her desire to do away with the term "customer journey" due to its overuse and ambiguity. "I think 'customer journey' is one of those terms that has lost its meaning due to overuse," Latane says. "It’s so broad and vague that it doesn’t really help us understand or improve our strategies anymore. It’s time we get rid of it and focus on more specific objectives and outcomes."

Topic #2 Team Recognition and Trust [14:37] Latane Conant emphasizes the importance of recognizing and appreciating team members. "Your team is everything," she states. "I like to think of my team as my 'ride or dies' because success is a collective effort. It’s not just about having a vision but about everyone doing their part and feeling valued for it. When your team feels appreciated, they’re more motivated to go the extra mile."

Topic #3 Scaling Challenges in Revenue Leadership [22:51] Latane Conant talks about the difficulties of scaling amid economic uncertainties. "One of the hardest things is context switching and feeling like there’s never enough time," she explains. "The first year in a new role is particularly challenging because you have these big plans and visions that take time to execute. It’s crucial to zoom out and recognize the progress you’re making, even if it takes longer than expected. Having support from your loved ones helps keep things in perspective."

Latane’s ‘One Thing’ centers around deeply connecting with the market to form clear and strategic initiatives. “Make sure to dive into win-loss studies through direct interviews rather than relying on surveys. Get hands-on with your customers, understanding their perspectives and needs intimately. By doing so, you’ll be able to implement meaningful and impactful lightning strike programs that resonate and drive significant results.”

Get in touch on:

LinkedIn

Amazon

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Laura Zwahlen, Co-Founder of Zwalen Bennett Rescue Ranch and Chief Revenue Officer at NextRoll.

Dive into the world of high-growth tech and animal rescue with Laura Zwahlen, who boasts over 25 years of driving startups to acquisition or IPO in the tech sector. Laura and her husband traded the hustle and bustle of the Bay Area for the serene pastures of Austin, Texas, where they founded the Zwalen Bennett Rescue Ranch, dedicated to the rescue and rehabilitation of neglected animals.

In this episode of Revenue Rehab, Brandi and Laura delve into the evolving role of the Sales Development Representative (SDR) in today's market. They explore the integration of AI to enhance, rather than replace, the SDR role, and discuss strategies for reducing task saturation among SDRs to boost productivity. Tune in to uncover actionable insights on improving personalization in lead prioritization, successful adoption of new tools and processes, and the critical importance of role clarity within SDR teams. Plus, get a glimpse into Laura's inspiring work at the rescue ranch and how it's impacted her family and personal growth.

Topic #1 The Role of AI in SDR Efficiency [08:40] “AI can complement the SDR role by enhancing effectiveness and efficiency,” explains Zwahlen. She emphasizes, “It’s not about replacing SDRs, but about automating repetitive tasks to free up time for more valuable activities.” This includes leveraging tools like Hemantech AI and Tact AI to reduce task saturation, enabling SDRs to focus on high-value interactions.

Topic #2 Personalization in Lead Prioritization [11:37] Zwahlen asserts the necessity for personalized outreach: “Generic outreach is ineffective; personalization is increasingly important in a high-noise market.” Starr highlights the issue within CMO communities, stating, “There’s a lot of complaints about SDR outreach making incorrect assumptions,” underscoring the need for well-targeted efforts. Successful personalization involves understanding potential customers deeply, which can be aided by AI-driven insights.

Topic #3 Clear Processes and Role Clarity for SDR Teams [13:17] “Clear, articulated processes are essential for SDR team success,” states Zwahlen. Drawing from her experience, she advocates for bifurcation in SDR roles: “Separate handling of inbound leads and outbound efforts is crucial.” Responding swiftly to marketing-qualified leads within a tight SLA and hiring for specific strengths are keys to optimal performance. Starr concurs, emphasizing the distinct requirements and necessary context for inbound versus outbound roles.

In traditional therapy, the therapist gives the client homework. But in Revenue Rehab, I like to flip that on its head. Laura’s ‘One Thing’ is to conduct a comprehensive "day in the life" exercise for your SDR team. “Take the time to meticulously map out, hour by hour, where your SDRs are spending their time. Look at every task they handle, identify the pain points, and see where artificial intelligence can step in to ease the burden. This granular inspection will highlight the inefficiencies and reveal the areas ripe for optimization. It’s about pinpointing what's working well and doubling down while addressing the bottlenecks to enhance overall productivity and effectiveness.”

Laura’s Buzzword to Banish is "double click." Laura finds this buzzword particularly irksome due to its overuse and general annoyance. She notes that while it might have started as a tech-specific term, it’s now been stretched far beyond its meaningful context, making it more of a distraction than a useful term in professional discussions.

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This week our host Brandi Starr is joined by Emily Schneider, a specialist in presentation design and visual storytelling.

Meet Emily Schneider, an expert in translating complex content into engaging visuals. With nearly two decades of experience in marketing and branding, Emily knows how to tailor specific conversations to facilitate informed and impactful business decisions.

In her work with clients, Emily focuses on visual storytelling across three critical aspects: slide intention, content, and visuals. Her emphasis on balancing content and visual elements, simplifying data presentation, and using consistent design principles has helped many businesses elevate their presentations. 

In this episode of Revenue Rehab, Brandi and Emily will dive deep into effective data visualization, slide design, and presentation techniques, exploring how to enhance storytelling and communication within business settings. Tune in for actionable insights and practical advice on making your presentations more impactful and engaging.

Topic #1 The Essentials of Slide Intention [08:12] "Balancing between content and visuals is crucial to keep your audience engaged. Focus on 2-3 key takeaways so you don’t overwhelm them," Emily Schneider advises, "Remember, slides are there to support you, not take the spotlight."

Topic #2 Effective Data Visualization Techniques [18:27] "Differing data sets require unique approaches. Simplify your charts—remove unnecessary labels and keys, highlight essential numbers, and use color coding to make connections clear," Emily states. "The goal is clarity and retention; people are 65% more likely to remember visually designed information."

Topic #3 Practical Tips for Presentation Planning [32:15] "Intentionality and structure are paramount. Start early and segment your preparation into dedicated time blocks," Emily recommends. "This allows for a refined, high-quality presentation. Giving yourself about ten days can make a significant difference in the final product."

This layout mirrors the tone, style, and format you requested, focusing on the key points discussed by Emily Schneider and featuring direct quotes to maintain authenticity and relevance 

Emily’s ‘One Thing’ is to plan ahead and allocate sufficient time to prepare presentations. "Start your planning process early, even if your board dates aren’t fixed yet. Use structured and functional time blocks to draft and refine your presentation. This way, you're allowing yourself the necessary turnaround time to really hone in on integrating data and crafting your story. It’s about being intentional and making sure every element adds value to your presentation, ultimately enhancing clarity and engagement."

This aligns with the principle of “less is more,” ensuring your content is concise yet impactful. Begin this process by identifying key takeaways and crafting your slides with a clear, consistent visual style.

Buzzword Banishment: Emily’s Buzzword to Banish is "Make it sexy" when referring to PowerPoint presentations. Emily wants to banish this phrase because she finds it inappropriate in a business context. She expressed, "It doesn't add any value and often leads to confusion on what is actually being asked.”

Get in touch on:

LinkedIn

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Aaron Witnish, Co-founder of Content Only.

Meet Aaron Witnish, a trailblazer in the realm of digital marketing. With over a decade of experience, he's built two successful marketing agencies and amassed a following of over 15,000 across LinkedIn, Facebook, Instagram, and YouTube. Having collaborated with the likes of Grant Cardone and as the host of the Content Marketing podcast, Aaron's insights are invaluable.

In this episode of Revenue Rehab, Brandi and Aaron delve into the essentials of efficient content creation. They explore Aaron's revolutionary "30 days in 90 minutes" system and tackle the common challenges faced by time-poor executives in social media management. The conversation is packed with tangible steps and practical advice designed to help you navigate the digital content landscape effortlessly.

Topic #1 Overcoming the Fear of Video Content [05:17] Aaron Witnish emphasizes, “Your first video might be rough, and that's okay. The key is to put yourself out there and start. The discomfort will fade, and the support you'll receive can be encouraging. It's all about starting and then improving as you go.” Brandi Starr adds, “Absolutely, Aaron. We all start somewhere. I encourage our listeners to tag 'Revenue Rehab' when posting their first video. We’d love to support you on this journey." 

Topic #2 Efficient Content Creation: 30 Days in 90 Minutes [12:45] "The secret isn't creating high volumes of poor-quality content; it's about smart, efficient production," says Aaron Witnish. He continues, "With a solid strategy, you can generate 30 days of content in just 90 minutes. Focus on real value and address your audience's questions and problems, then record and repurpose effectively. This system not only saves time but ensures you're constantly providing meaningful content."

Topic #3 Practical Tips for Content Repurposing [23:30] "Don't overcomplicate it," advises Brandi Starr. "Identify the issues your audience cares about, use tools like Google’s 'People Also Ask' and Vidiq to gather questions, record genuine conversations, and repurpose your content across formats. Tools like Opus Clip or hiring freelancers can help you break down long-form videos into engaging snippets. These steps remove the guesswork from content creation and repurposing."

Aaron's 'One Thing' is to take action and post your first video. "Just go ahead and shoot that first video, no matter how uncomfortable it may feel. Over time, the discomfort will decrease, and you'll find your audience is much more supportive than you think. The key is to start, improve your content creation skills, and build from there."

In the spirit of actionable insights, Aaron challenges listeners to dive headfirst into content creation by posting that initial, vulnerable video. His guidance emphasizes that taking this first step is crucial, as it paves the way for skill improvement and audience engagement. By committing to this initial action, you embark on a practical journey towards effective content creation and demonstrating authenticity.

Aaron’s Buzzword to Banish is "algorithm." Aaron wants to banish it because he finds the constant focus on "hacking the algorithm" incredibly frustrating. He believes that it distracts from creating meaningful content and encourages people to chase trends instead of building authentic connections with their audience.

Get in touch on:

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Instagram

Facebook

Youtube

Podcast

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Corey Quinn, Best-Selling Author and Expert in Agency Growth.

Meet Corey Quinn, an industry maven with a wealth of experience in guiding agencies beyond founder-led sales. With an extensive tenure in agency management and a best-selling book to his name, Corey has dedicated his career to helping agencies escape the founder's shadow and find sustainable growth through vertical market specialization.

In this episode of Revenue Rehab, Brandi and Corey dive deep into the nuances of understanding target audiences and crafting empathetic messaging. They explore the transition from founder-led sales to building versatile sales teams and the immense value this brings to larger organizations. Corey shares real-world examples, such as business owner Luke Agebrotten’s success story, and provides a step-by-step process to achieve focused vertical market expertise. 

Join Brandi and Corey as they discuss the benefits of approaching change with curiosity, the importance of thought exercises in business evolution, and strategies for founders to adopt a less hands-on sales approach, all aimed at maximizing growth and efficiency.

Topic #1: Understanding Target Audiences and Empathetic Messaging [07:22] Corey Quinn emphasizes the necessity for businesses to deeply understand their target audiences beyond generic marketing language. “Even larger organizations must create messages that resonate on an empathetic level,” Quinn states. “It’s not just about industry jargon; it’s about truly aligning your identity with the industry you serve.”

Topic #2 Transitioning from Founder-Led Sales to Scalability [14:45]Brandi Starr and Corey Quinn discuss the challenges involved in moving away from a founder-led sales model and transitioning to a scalable approach. “Gradually replacing the founder's role, while building the brand to meet its promises, is key,” Starr advises. Quinn adds, “Creating a specific vertical market focus through client grouping and revenue analysis can facilitate this shift and mitigate churn.”

Topic #3 Specializing in Vertical Markets for Higher Rewards [22:57]Corey Quinn outlines the high rewards and lower risks associated with vertical market specialization. “Identify your vertical market through quantitative and qualitative analysis,” Quinn suggests. “By focusing deeply and empathically on a specific industry, you can create more targeted marketing campaigns and a repeatable sales process that doesn’t rely on the founder's personal network or judgment.”

Corey Quinn’s 'One Thing' is to approach change with curiosity instead of a rigid commitment. "Take one element of your business, maybe that’s your target market, your client messaging, or your sales process, and experiment with it. Don’t think of it as a permanent change; consider it an exploration. This mindset will allow you to discover valuable insights without the pressure of long-term commitment. Just like conducting market tests or collecting customer feedback, this practice can open up pathways to more effective strategies and sustainable growth."

Corey's Buzzword to Banish is "viral." Corey criticizes the term for misleading marketers into chasing fleeting trends rather than focusing on genuine customer engagement and long-term value. He underscores that the obsession with going viral detracts from building sustainable, meaningful relationships with the target audience. The use of "viral" often results in short-sighted marketing strategies, leading to temporary spikes in attention but not necessarily in stable growth or loyal customer bases.

Get in touch on:

LinkedIn

Twitter

Instagram

Facebook

YouTube

Podcast

TikTok

Amazon

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Jason Kramer, Founder of Cultivise, a consulting firm specializing in B2B lead nurturing strategies and technology.

Meet Jason Kramer, a seasoned expert who has identified and bridged revenue gaps in marketing and sales funnels for businesses of all sizes. Through his innovative work at Cultivise, Jason empowers companies to connect prospect and customer data with marketing campaigns and sales activities, driving better quality leads and substantial revenue growth.

In this episode of Revenue Rehab, Brandi and Jason dive into the challenge of cleaning dirty data, aligning technology with business goals, and the importance of holistic reflection on marketing efforts. Discover actionable strategies to nurture leads effectively, harness the power of CRM, and boost your team’s productivity by leveraging the right technology. Whether you're struggling with data chaos or looking for ways to enhance your sales and marketing connectivity, this episode promises invaluable insights. 

Topic #1: The Challenge of Dirty Data in Business Processes [08:22]

“Cleaning data is like convincing your child to clean their room,” Jason Kramer explains. “It’s not glamorous, but it’s essential. You can’t just fix one corner and expect everything to be perfect. It’s a continual commitment to maintaining a clean state, and this process needs to be holistic.”

Topic #2: Evaluating Marketing Channel Effectiveness [17:45]

“A key part of successful marketing is tracking and attributing where your best leads come from,” Brandi Starr comments. “If you’re able to predict which channels generate the most revenue, you can tailor your future investments efficiently.” Jason Kramer builds on this, “We used QR codes to track lead origins and found that Facebook leads were less effective because we couldn’t connect with them reliably. This insight told us we needed to tweak our approach.”

Topic #3: The Gap in Lead Nurturing [23:14]

“Companies often treat marketing and sales as separate silos,” Jason Kramer notes. “Marketing qualified leads (MQL) and sales qualified leads (SQL) are concepts that emphasize the importance of handoffs between teams, yet many companies fail to nurture leads who aren’t ready to buy yet. A systematic nurturing process, like email sequences and education, can increase conversion rates by 63%.” 

Jason's 'One Thing' is to start with a technology inventory. "Begin by taking a comprehensive inventory of the technology and software that you currently use within your sales and marketing teams. Identify what's being utilized effectively and what's not, and then consider the integration points between these tools. This will help you free up budget, ensure alignment with your business goals, and streamline your data flow. Remember, the right technology should support your strategy, not define it. By taking this first step, you'll lay the groundwork for better lead nurturing and ultimately, drive revenue growth."

Take this actionable step to create a clear and organized snapshot of your current technology landscape, which will help in making informed decisions moving forward.

Jason Kramer’s Buzzword to Banish is "synergy." He wants to banish it because, as he explains, “It’s become this catch-all word that, frankly, presents more confusion than clarity. Companies throw it around without really understanding or explaining what it truly means in their specific context. Instead of driving alignment, the term often ends up muddling communication.”

Get in touch on:

LinkedIn

Facebook

YouTube

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website 

This week on Revenue Rehab, our host Brandi Starr is joined by Moira Vetter, Founder and CEO of Moto Moto Agency.

Meet Moira Vetter, a seasoned marketing visionary thriving at the intersection of strategy and innovation. From leading growth for global brands and mid-market companies to navigating the intricacies of publicly traded firms, Moira possesses a wealth of experience in strategic, long-term business planning and marketing innovation. 

In this episode, Brandi and Moira delve into the pressing need for brands to extend their runway and relax immediate KPIs to foster innovation and enter new markets. They discuss the essential practice of setting aside a portion of the marketing budget for R&D, protecting it against the unpredictability of results. The conversation touches on the ever-evolving marketing landscape, marked by digital transformation, automation, and the dilemmas of mergers and acquisitions.

Tune in as Moira shares her insights on building a fluid two-year plan, balancing short-term goals with long-term brand development, and maintaining confidence amidst rapid change. For marketing leaders feeling the pressure of constant transformation, this episode offers valuable strategies and a reassuring perspective on finding direction and making impactful decisions. Join us for a therapeutic session designed to reignite your confidence and strategic vision on Revenue Rehab.

Topic #1: The Need for Innovation and Flexibility in Marketing [08:25] “If marketing is constantly being driven by immediate KPIs, there's simply no room left for innovation... Brands need that longer runway to test, learn, and ultimately thrive in new markets,” Vetter asserts. She emphasizes, “Setting aside a specific percentage of the marketing budget for R&D protects your long-term interests, even without immediate results.”

Topic #2: Adapting to the New Marketing Landscape through Collaboration [16:47] “Leaders must advocate for the value of innovation within the c-suite and ensure budgets for testing aren't cut,” Vetter advises. Brandi Starr adds, “Marketing roles are undergoing rigorous change due to digitalization, and it's crucial to align leadership measurement with integrated technology... the expectation now is to measure every effort, and adaptability is key.”

Topic #3: Building Confidence in Uncertain Times [29:33] “In the face of unexpected changes, staying calm and making decisions, even when things aren’t perfect, is crucial,” Vetter reiterates with a nod to Winston Churchill. Brandi Starr concurs, “We might not always get it right, but it’s about acknowledging what isn’t working, what’s being done to fix it, and learning from those actions.” Vetter further suggests, “Developing a fluid, two-year plan helps maintain long-term thinking while adapting to change, balancing both short-term revenue goals and long-term brand development.”

Moira Vetter's 'One Thing' is to create a fluid, two-year plan starting from today. “Consider both the short and long term in your strategy. Identify the key stakeholders who will impact your future and incorporate flexibility into your planning process. By doing so, you provide a longer runway for action and growth, which is crucial in this dynamic business environment. While traditional one-year plans have their place, the two-year plan allows for adaptability, ensuring your brand's sustained innovation and market engagement."

Moira’s Buzzword to Banish is the phrase ‘synergy’. She wants to banish it because, she says, “It’s overused to the point of being meaningless and often masks a lack of real strategy or substance.” Moira believes that relying on 'synergy' diminishes the importance of clear, concrete plans and objectives in business discussions.

Get in touch with on:

LinkedIn

Marketing Madhouse Podcast

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week on Revenue Rehab, host Brandi Starr sits down with Mark Osborne, a top marketing technology trailblazer and best-selling author renowned for driving substantial revenue growth for clients.

Mark is on a mission to eradicate the notion of 'growth hacks', instead advocating for sustainable growth systems rooted in fundamental strategies. He underscores the criticality of unifying marketing, sales, and customer success around the metric of pipeline velocity to achieve transformational growth and market dominance.

In this episode, Brandi and Mark dive deep into the importance of defining context for ideal customer profiles throughout the sales process, the perils of unqualified leads, and the game-changing potential of better coordination between marketing and sales in nurturing campaigns and defining lead qualification criteria.

Tune in as they explore what success looks like for companies that effectively tackle these challenges and the positive implications for businesses when these problems are solved. Get ready for an insightful discussion on driving revenue faster through better marketing-sales integration.

Topic #1: Importance of Visual Tools in Analyzing Systems [05:12] "Flowcharts are really powerful tools to help analyze and improve systems within organizations," Mark Osborne emphasizes. "By visually mapping out the critical path of processes, you can identify bottlenecks, set KPIs at crucial steps, and refine the process to achieve exponential growth." Brandi Starr agrees, adding "Visual tools make it easier to communicate complex processes and get everyone on the same page."

Topic #2 Unifying Revenue Teams for Transformational Growth [14:37] Mark Osborne suggests, "To achieve transformational growth and dominate a marketplace, companies need to unify marketing, sales, and customer success under a shared objective of growing revenues." He recommends "creating a unified revenue team, building a scorecard with KPIs across the revenue system, and aligning incentives based on the scorecard to remove friction and create coordination." Brandi Starr concurs, stating "Measurement and accountability are key to creating alignment and removing friction between revenue teams." 

Topic #3 Defining Context for Ideal Customer Profiles [22:51] Brandi Starr and Mark Osborne discuss the importance of defining context for ideal customer profiles throughout the sales process. "Companies often fail to effectively communicate this context," Brandi observes, leading to "unqualified leads and decreased resource allocation for the best opportunities." Mark expands, "By better defining lead qualification criteria and setting up targeted nurturing campaigns, marketing and sales can collaboratively improve pipeline velocity and accelerate revenue growth."

Mark's 'One Thing' is to get your revenue team together and define your revenue system. "The very first thing is to get the team together, define your system and think through the roles, especially if you're a small company... it's really easy because you've probably got one or two people in marketing and then a handful of salespeople. Get those folks together and start to define what that looks like and what you're trying to achieve." He encourages listeners to download the free book offered in the show notes, which provides templates and a guide on modern revenue strategies to help you get started.

Mark's Buzzword to Banish is 'growth hacks'. He wants to get rid of this concept forever because he believes "growth hacks are not a thing. Growth hacks don't exist." Instead, Mark emphasizes building sustainable growth systems based on fundamental strategies. 

Get in touch with on:

LinkedIn

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by John David, a renowned expert in crisis communications and online reputation management.

John David is the go-to resource for companies navigating high-stakes public relations challenges. As the author of "How to Protect or Destroy Your Reputation Online" and with deep experience advising organizations of all sizes, he brings unparalleled insight to the art and science of crisis management in the digital age.

From handling community opposition to real estate projects to combating media pressure during legal controversies, John has seen it all. He's guided major corporations like Delta through turbulent times and helped countless small businesses weather reputational storms.

In this episode of Revenue Rehab, Brandi and John delve into the fundamentals of effective crisis communication. They discuss how CMOs and marketing leaders can prepare for the unexpected, balance transparency with reputation protection, and harness the power of strategic messaging to emerge from crises stronger than ever. Tune in for John's top tips on developing a robust crisis plan and preserving your hard-earned reputation when it matters most.

John David's buzzwords to banish are "facilitate" and "empower". He wants to eliminate these overused terms because, as he puts it, "Every time I hear facilitate, I think of someone who can't make a decision." Regarding "empower," John David humorously remarks, "You're going to empower someone to screw up."

Get in touch with Holly on:

LinkedIn

Twitter

Facebook

Amazon

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

Jill's buzzword to banish is "prospect". She dislikes this term because it promotes the wrong mindset, focusing on the seller's perspective rather than the customer's. Jill believes that using more customer-centric language can help shift the dynamic and improve the buyer-seller relationship.

Get in touch with Holly on:

LinkedIn

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Holly Chen, Managing Partner of Exponential X.

Meet Holly Chen, a visionary in the field of marketing and growth advisory. Holly's career spans from leading global digital marketing efforts at Slack to her recent role as an interim CMO for a self-funded SaaS company, navigating the complexities with limited resources. A polyglot fluent in Italian and Chinese, Holly brings a rich blend of cultural and professional experiences.

Oh, and don’t forget her leadership at Exponential X, a collective of former CMOs and VPs of marketing helping high-growth SaaS startups accelerate their journeys.

In this episode of Revenue Rehab, Brandi and Holly dive into the nuanced strategies tailored for companies at various revenue stages, the evolving landscape of traditional marketing channels, and the critical role of aligning marketing with sales. Ready to harness technology and fresh tactics? Brandi and Holly have the recipe for driving impact even when resources are tight.

Topic #1 Organic Growth Strategies for Startups [07:15]

"For companies with less than 1 million ARR, it's essential to focus on organic growth, building a solid foundation through content marketing and social engagement rather than diving into paid channels immediately,"* Holly Chen advises. Brandi Starr underscores this point by emphasizing, *"Aligning priorities with resource capabilities really sets the stage for sustainable growth."

Topic #2 Measuring Brand Impact [18:40]

"One way to measure brand impact effectively is by leveraging various tactics such as surveys and geo control holdouts, and keeping an eye on brand search volumes,"* Holly Chen explains. Brandi Starr adds, *"The advancements in technology have certainly made it easier for us to quantify the impact of brand initiatives, which was a significant challenge in the past."

Topic #3 Effective Integration of Sales and Marketing [29:58]

"Being closely connected with your sales leader is crucial for mutual insights and ensuring a tight handoff. Set realistic expectations and maintain a solid feedback loop with your product and customer success teams," Holly Chen suggests. Brandi Starr concurs, stating, "Each role builds upon the next, providing essential skills for future success. Integration and clear communication between departments can really bolster both marketing and revenue outcomes.

In traditional therapy, the therapist gives the client homework. But in Revenue Rehab, Brandi Starr likes to flip that on its head by asking guests for their 'one thing' or action item for the audience to do. In this episode, Holly Chen's ‘One Thing’ is to embrace the new age of AI tools. "Try out new outbound sales AI tools. Experimenting with these can provide invaluable insights and efficiencies. You might discover ways to optimize your processes and better align your strategies with your sales team's efforts. Keeping abreast of technology not only sharpens your skill set but also ensures you're leveraging every tool at your disposal to drive growth."

So, take that first step today: explore and test some outbound sales AI tools. By doing so, you’ll set the stage to enhance your marketing tactics and better integrate with your overall sales and growth strategies.

Holly’s Buzzword to Banish is ‘growth hacking’. Holly wants to banish this term because, she explains, “It's often used as a catch-all phrase that dilutes real, data-driven marketing strategies into a vague promise of quick fixes and shortcuts. It’s misleading and oversimplifies the hard work involved in true growth.” 

Get in touch with Holly on:

YouTube: https://www.youtube.com/@ExponentialX-Collective

LinkedIn: https://linkedin.com/in/holly

Twitter: https://x.com/hollyny

Website: https://www.exponentialx.com

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Travis McAshan, Founder and CEO of Glide Design.

Meet Travis McAshan, a pioneering leader in web optimization and user-centered design. With an extensive background in planning, designing, and optimizing marketing websites, Travis brings a wealth of knowledge on how to successfully drive continuous improvement and maximize conversions.

In this episode of Revenue Rehab, Brandi and Travis dive into the intricacies of conversion optimization, dissecting why frequent, incremental changes are more effective than major overhauls. They explore actionable strategies for maintaining a user-centered focus, utilizing tools like Hotjar and Crazy Egg to gather real-time data, and implementing split testing to ensure your website consistently delivers high ROI. Join us as they unpack the challenges of modern digital marketing and provide a roadmap for sustained success.

Topic #1 Incremental Change vs. Major Redesigns [08:21]

“Frequent, incremental changes are far more effective than a complete overhaul. When you redesign, you risk disrupting the user experience too drastically,” McAshan advises. Brandi Starr acknowledges, “It's a challenge to resist the allure of a fresh look, but what you’re saying is that those small, continuous adjustments can lead to better outcomes in the long run.”

Topic #2 Tools for User-Centered Optimization [17:45]

“Tools like Hotjar, Clarity, or Crazy Egg can provide invaluable insights into how real users interact with your site,” McAshan highlights.* He elaborates, “Seeing where users click, where they get stuck—these are goldmines for data-driven optimization.” Brandi Starr adds, “I think many of us overlook how transformative these tools can be for improving the customer journey.” 

Topic #3 Strategic Planning and Metrics [27:12]

“A strategic plan needs to be both user-centered and data-focused,” McAshan emphasizes. He asserts, “Measuring the impact of changes is crucial. Without meaningful metrics, you’re just guessing.” Brandi Starr concurs, “The challenge is sticking to the plan amidst competing priorities, but as you’ve said, having that structured approach can make all the difference.”

Travis McAshan’s ‘One Thing’ is to embrace incremental and meaningful changes to your website. “Instead of gearing up for a full-scale redesign, start focusing on small, user-centered changes you can implement frequently. Use tools like Hotjar, Clarity, or Crazy Egg to observe real user behavior and make data-backed decisions. This allows you to continuously optimize for conversion rates and demonstrate ROI, keeping the focus on usability and functionality over just aesthetics. Incorporate a strategic plan that involves your entire team and stick to it, ensuring that every change made is aligned with your business goals and user needs.” 

Get in touch with Travis on:

LinkedIn: https://www.linkedin.com/in/travismcashan/

Instagram: https://www.instagram.com/glide_design/

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This week our host Brandi Starr is joined by Melissa Rosenthal, a powerhouse in marketing creativity and innovation.

Meet Melissa Rosenthal, an experienced marketing executive with a stellar career spanning ClickUp, Insight Timer, Cheddar, and BuzzFeed. She's an advocate for bold brand marketing and differentiating from efficiency-focused strategies.

Melissa brings to the table a nuanced understanding of taking creative risks, having helmed campaigns that generated buzz and polarized opinions. Today, she fervently champions the ongoing investment in brand identity, even in the age of AI and machine learning.

In this episode of Revenue Rehab, Brandi and Melissa delve into the transformative power of risk-taking in marketing, discuss the cyclical nature of brand importance, and explore how AI serves as a co-creator in the creative process. They also navigate the legal considerations of edgy campaigns and share actionable advice for marketers to inject creativity into their strategies.

Topic #1: The Importance of Making Small Iterations [07:21]

"Small wins can be a powerful lever in justifying bigger investments. When you make minor tweaks and see success, it creates a path for larger changes. It's about building confidence to go bigger in the future.” - Melissa Rosenthal 

Topic #2: AI as a Co-Creator in Marketing [14:47]

"AI is revolutionizing creative processes. It's not replacing human creativity but enhancing it. We can produce high-quality work more efficiently, and AI becomes a co-creator, making creativity limitless." - Melissa Rosenthal 

Topic #3: Handling Legal Risks in Creative Work [20:33]

"Taking creative risks often means involving the legal team from the outset. It's essential to be mindful of the potential consequences, like cease and desist letters. Calculated risks can be managed better when the legal team is aligned with the brand's vision." - Brandi Star 

Melissa's 'One Thing' is to rethink your current marketing activities through the lens of creativity and differentiation. "Take a step back and scrutinize the marketing activities you're already doing. Ask yourself how you can inject a bit more creativity, how you can stand out and create meaningful conversations. Consider the emotions you want to trigger and experiment with new channels or unique approaches to reach your niche communities. This isn't about reinventing the wheel but making those small tweaks and iterations that can lead to bigger successes down the road. Remember, those small wins build the confidence and justify the budget for more substantial projects in the future."

Melissa's Buzzword to Banish is "synergy." She believes it has become a hollow term used to obscure real issues or overstate the value of simple collaboration. "Too often, 'synergy' is thrown around in meetings without any actual substance behind it. It’s a filler word that's lost all meaning," Melissa states passionately. By banishing "synergy," Melissa hopes to encourage more precise and meaningful communication within the marketing industry.

Get in touch with on: LinkedIn 

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Josías De La Espada, a digital marketing leader renowned for his expertise in engaging audiences across various industries.

Josías De La Espada emphasizes the transformative power of personalization in marketing. By leveraging data to tailor customer experiences, he has driven impactful results in revenue generation. With an impressive track record in aligning marketing strategies with audience goals, Josías brings invaluable insights to the table.

Join Brandi and Josías on this episode of Revenue Rehab as they delve into the importance of understanding the emotional context of your audience, the challenge of retaining customers, and practical steps for effective personalized messaging. Discover how to use data not just to know your customers, but to truly connect with them, and enhance your marketing impact.

Topic #1 The Power of Data in Personalization [04:22] Josías De La Espada emphasizes, "Personalization isn't just about addressing a customer by their first name; it's about understanding the context behind their profile and segment." He gives an example of a resort tailoring recommendations based on children's ages, showcasing how data can revolutionize customer experience and drive revenue.

Topic #2 Emotional Connection Through Personalized Content [15:07] Brandi Starr delves into the importance of emotional connections in B2B marketing, stating, "It's crucial to recognize individual motivations and emotional drivers in business decisions." Josías extends this by explaining, "Conversations and communications should be dynamic, considering the audience’s goals and aspirations—just like in a real conversation."

Topic #3 Video as a Personalized Storytelling Tool [28:34] "Video offers a unique opportunity to create an emotional connection with your audience," Josías highlights. He recommends using data-driven video personalization, explaining, "Automated video creation tailored to individual contexts can make your communication feel one-to-one, effectively boosting engagement and loyalty."

Josías's 'One Thing' is to start leveraging the data you already have to create more personalized experiences for your customers. “Begin by analyzing the data you currently collect on your customers, understand their profiles and segments, and use that insight to craft personalized messages and offers. It’s not just about using their first name, but about making every interaction relevant to who they are and what they need at that moment. An excellent starting point is to pick just one customer segment and map out what their specific journey looks like, then tailor your communications to enhance that journey with data-driven personalization. This small step can dramatically improve engagement and customer satisfaction.”

Josías’ Buzzword to Banish is ‘synergy’. Josías wants to banish this word because, as he explains, “It's overused and often lacks substance. People throw it around without truly understanding its meaning or impact, making it more of a filler than a value-adding term.” Josías emphasizes that conversations should focus on real, tangible strategies and actions rather than relying on vague buzzwords.

Get in touch with Josías De La Espada on:

LinkedIn

Twitter

YouTube

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Karen Mangia, a recognized thought leader in the realms of customer success and employee experience.

Karen is a powerhouse in the world of business strategy and growth. With her extensive experience at Salesforce and her role as a sought-after keynote speaker and author, she brings invaluable insights into flexible frameworks for the modern workplace.

In this episode of Revenue Rehab, Brandi and Karen explore the intricacies of integrating flexibility within organizational structures. They delve into innovative approaches like PTO exchange, discuss the importance of understanding employee motivators, and highlight actionable strategies for balancing remote work policies. Plus, they tackle the ever-persistent trust gap between employers and employees, sharing how to build clear, purposeful policies that resonate with today’s workforce.

Join us as we navigate the evolving landscape of workplace dynamics and uncover essential strategies for attracting, retaining, and progressing top talent. All this and more on this week's episode of Revenue Rehab: It's like therapy, but for marketers.

Topic #1 Flexibility Within a Framework [05:27]

“The idea of flexibility within a framework is not about an all-or-nothing approach. It’s about understanding employee motivators and offering choices, like PTO exchange, where employees can spend PTO on things other than traditional time off,” explains Karen Mangia. “It’s essential for leaders to recognize that flexibility is possible within a structured framework.”

Topic #2 Remote Work Policies & Trust [12:46]

Brandi Starr posits, “We often see friction when it comes to remote work from anywhere. I remember a case where an employee wanting to work from their vacation spot became a problem. What are your thoughts on the difference between remote work from home and from anywhere?” In response, Karen Mangia highlights, “It’s crucial to have clear policies and expectations to avoid hardships on the team. Organizations need to set purposeful policies and communicate them effectively to build trust and transparency.”

Topic #3 Attracting and Retaining Top Talent [18:33]

Karen Mangia stresses the importance of curiosity, stating, “Ask questions to understand why employees prefer certain work arrangements. This understanding is key to attracting, retaining, and progressing top talent. When leaders are curious and seek to understand employee preferences and values, they can create a workplace strategy that benefits everyone.”

Karen Mangia’s ‘One Thing’ is to develop a deeper curiosity about your team's needs and preferences. "Take the time to ask thoughtful questions and genuinely listen to your employees. Understanding what motivates them and their individual circumstances can provide valuable insights that help in creating flexible, yet structured arrangements that benefit both the organization and its people. This practice not only fosters a sense of trust but also leads to more tailored, effective policies that enhance overall productivity and employee satisfaction."

Karen’s Buzzword to Banish is ‘synergy’. Karen wants to banish this word because, she says, "It's overused and often masks a lack of real collaboration." She emphasizes that true teamwork should be about meaningful partnerships and tangible results, not just tossing around jargon to appear cooperative.

Get in touch with Karen Mangia on:

• LinkedIn
• Engineered Innovation Group
• Podcast: Success from Anywhere
• Facebook
• Instagram
• Twitter
• Youtube

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is flying solo for National Email Week. It’s all about understanding the unparalleled potential of email in B2B marketing. 

Brandi Starr, a visionary in B2B marketing and Chief Operating Officer at Tegrita, dives deep into why executive attention towards email strategy is crucial. Email is often underrated in B2B due to its low cost and perceived difficulty in measurement. In this insightful solo episode, Brandi unveils how email, when done right, can significantly impact lead generation, opportunity creation, customer retention, and more.

She'll share data-driven case studies showcasing how strategic email campaigns can drive revenue, improve deal velocity, and bolster long-term customer relationships. Brandi stresses the importance of accurate measurement and attribution of email campaign success and advocates for a coordinated approach across multiple marketing channels. 

Join Brandi on Revenue Rehab as she breaks down the essential role email plays in a comprehensive B2B marketing strategy, and how marketing leaders can tap into this resource to transform their approach.

Topic #1 Leveraging Multiple Channels with Email [08:24]

"I really see email as the backbone of our multi-channel strategy," Brandi Starr states. "When a contact engages but doesn't convert, we’ve found tremendous success in using LinkedIn ads to re-engage. The beauty of email in this approach is its scalability and ability to sustain engagement over a longer period." She adds, "By complementing email with social campaigns and nurturing through thought leadership webinars, we're tapping into different touchpoints that continue to drive interest and interaction."

Topic #2 Optimizing Email Engagement Through Data [14:17]

Brandi emphasizes the importance of utilizing data from email campaigns to steer broader marketing strategies. "The insights from your email data are gold. They can inform everything from which content to syndicate to how to word your messaging for higher registration rates," she says. "It's not just about open or click rates; it's about understanding the journey and using that data to refine our approach across all channels."

Topic #3 Email’s Role in Long-Term Customer Retention [32:45] 

"Email is invaluable beyond just lead gen—it's a key player in customer retention and product engagement," Brandi notes. "By identifying accounts at risk and deploying targeted email campaigns, we've been able to re-engage and retain customers who might otherwise have been lost." She explains, "Effective communication, especially during the transition from sales to customer success, is critical. Emails, if done right, provide those necessary touchpoints that keep the customer journey smooth and consistent."

Brandi’s “One Thing” is to have a conversation with all of the email stakeholders. If the person responsible for email is the only one thinking about email, then you're not doing it right. The full marketing team needs to consider the use of email in all aspects of the business and how they can leverage the data. “This is a place where if you, as the leader of the marketing team, give it the proper attention, not that you need to stay in the weeds, but take a moment to get in the weeds with your team to really understand how do you unlock the potential of email. Because again, email is low cost and high impact if done well.”

Get in touch with Brandi on LinkedIn.

Connect with Revenue Rehab on LinkedIn.

Follow Tegrita on LinkedIn.

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week on Revenue Rehab, our host Brandi Starr is joined by Ellza Malek and Baron Lukas. Ellza, a principal and CMO at ExecHQ, leads the international group supporting organizations expanding into new markets. Ellza, an award-winning CMO, drives businesses into the future. With a data-driven and strategic mindset, she has led global marketing teams, spearheaded brand transformations, and achieved remarkable results. Baron is an executive leader, board member, advisor, coach, and retired Marine Corps Colonel. Baron has 43 years of leadership, management, and mentoring experience. His professional career spans a diverse spectrum of positions: fighter pilot, instructor, strategist, intelligence officer, professor, commander, and finally, business executive, entrepreneur, board member, and advisor. In this insightful episode of Revenue Rehab, Brandi, Ellza, and Baron dive into the intricacies of international market expansion. They redefine the roles of C-suite members in revenue generation, emphasizing the importance of cultural intelligence, legal compliance, and staying agile. From addressing the critical phases of going global to sharing actionable insights and proven strategies, our experts shed light on making your mark overseas successfully.

In this episode of "Revenue Rehab," our host Brandi Starr is joined by Michelle E. Dickinson, a renowned figure in mental health innovation, workplace resilience training, and personal mastery. With a background encompassing TED talks, best-selling authorship, and transformative consulting work, Michelle brings a wealth of insights to the table.

Tune in as Brandi and Michelle delve into the crucial topic of resilience in leadership, focusing on guiding teams through emotional fatigue. From practical meditation tips to fostering trust and compassion within teams, they explore actionable strategies for leaders to navigate and support their teams' emotional well-being effectively.

Discover how to cultivate resilient teams, lead others during a period of emotional exhaustion, and empower your leadership approach with the invaluable advice shared by Brandi Starr and Michelle E. Dickinson on "Revenue Rehab."

Topic #1 Importance of Meditation in Reducing Emotional Fatigue [08:15]

“I think even just five minutes a day is a great starting place… As you become more comfortable, then you can add on another five or ten minutes.”

Topic #2 Building Trust and Compassion in Leadership [16:47]

"Trust and compassion are the foundations of strong leadership. Listening actively and showing empathy can truly drive team performance and loyalty."

Topic #3 Strategies for Supporting Team Resilience and Well-being [23:32]

"Encouraging team members to disconnect and take care of themselves is crucial. A supportive leader can help create a positive work environment that fosters well-being."

Michelle's 'One Thing' is to prioritize self-care by dedicating time in the morning just for yourself. "Before diving into the day's demands, take at least ten minutes to enjoy a moment with your coffee or tea. Breathe, set intentions, and engage in a brief meditation. Giving yourself this time at the start of the day can positively influence how the rest of your day unfolds, leading to a more grounded and peaceful start."

Michelle's Buzzword to Banish is the phrase 'it is what it is'. She seeks to eliminate this phrase as she perceives it as conveying a sense of resignation and lack of agency. Michelle finds this phrase to be passive-aggressive and unhelpful in fostering positive change and problem-solving. By banishing 'it is what it is', Michelle aims to encourage a mindset of empowerment and proactive engagement with challenges.

Get in touch with Michelle E. Dickinson:

• LinkedIn
• Instagram
• Facebook
• TikTok
• Trifecta MH LLC Website

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week, our host Brandi Starr is joined by Greg Plum, a distinguished expert in ecosystem channel development.

Meet Greg Plum, a trailblazer who has built partner programs from scratch for multiple SaaS providers and facilitated Partner Ready's ecosystem academy. With lobbying on Capitol Hill in support of the IT industry, delivering three TEDx talks, and active involvement in various industry councils and mentoring programs, Greg's contributions are nothing short of extraordinary.

In this episode of Revenue Rehab, Brandi and Greg delve into the intricacies of the partner ecosystem, distinguishing between channels and ecosystems. Drawing from Greg's vast experience, they explore how marketing leaders can leverage partner ecosystems to enhance understanding of their Ideal Customer Profile, thereby improving collaboration with influencers and increasing the value proposition to both customers and their influencers. 

"Your ICP isn't just a target; it's the foundation for all your partnerships," stresses Greg Plum. "Misalignment is the main reason partnership programs fail. By focusing on a few perfectly aligned partners who can mutually support your goals, you're setting the stage for meaningful and productive collaborations."

Topic #2 Building Mutually Beneficial Partnerships [16:22]

Brandi shares, “The biggest mistake companies make is focusing on how partners can benefit them rather than seeing it as a two-way street. It's about creating mutually beneficial relationships that open new avenues for revenue that wouldn't exist otherwise. Misalignment often stems from this one-sided mindset, and that’s why partner programs fail."

Topic #3 Managing Channel Conflicts Effectively [32:45]

 "Channel conflicts are inevitable, but transparency and a customer-first approach can turn these conflicts into opportunities," explains Greg Plum. "I had a case where two different partners brought in the same deal. We handled it by being transparent with everyone involved and letting the customer decide who they wanted to work with. It's crucial to have clear processes and the right people to manage these conflicts effectively."

Greg’s 'One Thing' is to start with your ideal customer profile (ICP) when developing your partner strategy. "Identify three of your top clients and conduct a thorough 90-minute discovery call to deeply understand their needs, tech stacks, and ecosystem influencers. This will help you pinpoint the right partners who align perfectly with your business goals and customer needs. It's not about having a large number of partners; it's about cultivating a few, perfectly aligned relationships that can drive significant mutual success. Approach this like an IndyCar pit stop—each partner has a unique job but a common goal of serving the customer. By focusing on these key alliances and understanding the nuances of your top clients, you'll be better equipped to create a robust and effective partner ecosystem."

Greg's Buzzword to Banish is ‘thought leader’ and ‘ecosystem.’ He shares, "These terms are so overused and have lost their original significance. Everyone today is a 'thought leader' without genuinely bringing new insights to the table, and 'ecosystem' has become a catch-all phrase that muddles more than it clarifies. I've started advocating for the term 'evangelist' instead, because it implies a deeper, more authentic level of advocacy and engagement."

Get in touch with Greg Plum:

• LinkedIn
• Website
• PRTNERNOMICS Free Starter Membership which includes the Partnering Foundations course, PF Exam, and digital certification badge (LinkedIn)

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Neil Rogers, Author & VP of Sales at Rogers Marketing. 

Neil has built a successful career in sales and marketing that spans almost forty years in a variety of industries, ranging from pharmaceuticals to military defense contractors. But before the multiple sales awards and accolades, Rogers spent ten years slinging beers behind the bar at some of the top establishments in and around Boston. The lessons learned during his “cocktail years” have provided him with the skills needed to excel in sales and marketing. And now, he’s sharing the knowledge gleaned from long nights of sticky floors and slinging shots that have propelled Rogers to the upper echelons of salesmanship.

This episode is a deep dive into the significance of blending traditional methods with modern marketing tactics to achieve lasting success in the fast-evolving business landscape.

Topic #1 The True Value of Hospitality in Business [08:22] “The essence of hospitality isn’t confined to hotels and bars; it’s foundational in creating genuine customer connections regardless of your business sector,” Neil articulates. He stresses the importance, noting, “What I learned from my time-serving drinks wasn’t just about crafting a perfect cocktail, but about understanding people and creating moments that matter. This same principle applies directly to engaging customers in any business environment.” “These minor details and personal touches," Neil adds, "can set you apart in a crowded market.”

Topic #2 Reinventing Direct Mail and Relationship Building [17:45] Neil explains, “In an age where digital noise is louder than ever, going back to basics like direct mail can cut through the clutter.” He elaborates on integrating traditional tactics with modern strategies, saying, “Direct mail isn’t just about sending letters. It’s about personalization, about being memorable. Combine that with today’s analytics, and you target not just effectively but meaningfully.” Brandi adds, “It’s about leveraging every tool in our arsenal to maintain that crucial human touch.”

Topic #3 Longevity and Ethics in Marketing [32:18] Neil emphasizes long-term success tied to ethical practices, stating, “You can chase quick wins or you can build lasting relationships based on integrity.” He further advises, “Honesty, fairness, and sincerity aren’t just moral choices; they are strategic advantages in business.” Discussing the impact of these values, Neil notes, “When clients trust you, they not only return, they become advocates for your brand. That’s the real power of ethical business practices.” 

Neil’s  ‘One Thing’ is to develop a process for prospecting new clients or launching new products, and stick to a multi-touch, multi-media micro-marketing campaign for 90 days, making adjustments along the way.

 Neil has two Buzzwords to Banish, "dive in" and “super”. Neil wishes to eliminate these phrases because he feels, "They’re overused to the point of losing all meaning. Every meeting, every call—it's always “let's dive in” and “super.”

Get in touch with Neil Rogers:

LinkedIn

• Twitter
  Website
• Instagram
• Facebook
• YouTube
• TikTok
• Amazon

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Jeff Winters, CRO of Abstrakt Marketing Group.

While at a previous sales position, Sapper founder Jeff Winters implemented a unique email strategy that consistently landed him in Fortune 100 boardrooms. But every time he finished his pitch, these companies would grill him on his strategy: “Great product, but how the heck did you get this meeting?" In 2013, after hearing this a dozen-too-many times, he started Sapper Consulting. Since then, Jeff has led the business to become one of the fastest growing companies in St. Louis and was most recently featured in St. Louis Business Journal’s list of 40 under 40. He is a candid, thoughtful, and dynamic leader. Once Sapper was acquired by Abstrakt Marketing Group in 2021, Jeff took over as Chief Revenue Officer, leading the sales and sales enablement teams tasked with getting the company to reach their $70M yearly sales goal.

In this episode of Revenue Rehab, Brandi and Jeff address the challenge of ineffective BDR/SDR emails that often get overlooked and demonstrate how a refined email strategy can significantly increase meeting acquisition rates.  

Topic #1 Evolving Email Strategy in Sales [09:28] “There's no such thing as a good list, you have to verify everything," Jeff states, underscoring the necessity of due diligence in sales prospecting. "A lot of people skip these steps and then wonder why their email campaigns aren't effective. It’s about the discipline in verification, and then actually getting out there and confirming email addresses.” Jeff continues, emphasizing, "This is what separates the successful outreach from the noise in your inbox."

Topic #2 The Art of Writing Sales Emails [17:45] Jeff explains the nuanced craft of engaging potential clients via email. “Avoid traditional greetings and close with something unexpected. Use an ampersand, keep it short, and stay away from jargon that makes your email cringey,” he advises. Brandi adds, “It’s about connecting with the person on the other end, understanding their problem, and presenting your email as a conversation starter, not just a pitch.”

Topic #3 Integrating Technology and Email Sequences [31:09] “Technology now plays a bigger role in making sure our emails get noticed,” Jeff remarks, discussing the evolution of email tools. “We’ve moved from just crafting content to focusing on how to get our emails into the eyes of decision-makers.” He shares, “A successful email sequence involves multiple touchpoints over weeks, combining emailing with calling, respecting the cool-off periods, and constantly testing our strategies to optimize for response rates.” This approach, he notes, is crucial for maintaining domain health and avoiding being blacklisted.

Jeff advises revenue leaders to base their sales planning and budgeting on the number of meetings rather than traditional sales quotas. He suggests assessing how many meetings are held, which channels are used, and the closure rates of each channel. By focusing on these metrics, leaders can create more accurate and reliable forecasts, transitioning from quota-based forecasting to a model that emphasizes the effectiveness of meetings in generating sales.

Jeff Winters’ Buzzword to Banish is the term "value add." He expresses his disdain for the phrase by explaining, “It’s just so overused and nebulous. Everyone throws it around without really understanding what actual value they’re adding.” Jeff wants to rid the business world of this term to encourage clearer, more meaningful communications. 

Get in touch with Jeff Winters:       

• Abstrakt Marketing
• LinkedIn
  Instagram
• YouTube
• Podcast

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Kurt Uhlir, Chief Marketing Officer at Ethereal Innovations.

Kurt is a sought-after marketing leader that's been called "king of scaling". He has built and run growth for early-stage companies as well as those over $500M in annual revenue and assembled teams across six continents. 

In the past few years, he's been an executive with a public company and coached dozens of mid-market companies, in addition to giving numerous keynotes and podcast guest appearances about growing companies of all sizes with high-achieving servant leadership and modern marketing.

In this episode of Revenue Rehab, Brandi and Kurt will tackle exploring how marketing leaders can adopt servant leadership to enhance team performance, foster innovation, and drive meaningful customer engagement.     

Topic #1 Defining Leadership Styles [05:02] “There are only two styles of leadership,” Kurt explains, “there's an authoritative leadership style, which at the end of the day says, ‘Hey, do what I say exactly how I say to do it, or there's the door, you're fired’. And then there's a servant leadership approach, which is a very different approach that says, ‘Hey, I've hired you for a business reason to help the company hit business outcomes. And my job then is not to tell you exactly what to do…it's to serve you to help you better accomplish the outcomes the company has hired you to do.”

Topic #2 Assessing Your Leadership Approach [13:35] “I think that part of that is a self-assessment,” Kurt says, “taking 15 to 20 minutes, once a once a week.”.  The reality, he says, is that “the vast majority of executives I’ve worked with, they don't think that they're an authoritative boss.” He continues “and if you talk to their team, they're like, ‘she is so nice’. But if you underlie this nice personality, they're still the authoritative boss, they just don't realize it. They think because they're nice and they ask how the weekend went, that they're not an authoritative boss. That's not what servant leadership is, servant leadership is coming in every day and saying, ‘hey, I want to see you to be successful in your job. How can I make that better?’”

Topic #3 Reflecting on Decisions [28:34] Kurt encourages listeners to consider including a decision self-assessment habit to help them to lean into developing service style leadership.  He suggests identifying three potential mistakes or missteps taken in the past, recognizing that wrong decisions often feel right until proven otherwise by resulting data. Additionally, he suggests that team participation in this exercise can foster open communication and potential blind spots.

Kurt’s ‘One Thing’ is to evaluate where you are in your leadership style.  Take a vacation, Kurt quips, and that will reveal the answer to the question “are you a servant leader, or are you an authoritative leader? What do you think would happen to your team, if you just didn't show up to work for the next four weeks? If you're not confident that you're sure that the people reporting to you could make enough decisions to keep things at least pretty much status…you're an authoritative leader.”

Kurt’s Buzzword to Banish is ‘AI’. “I'm actually really sick of hearing artificial intelligence or AI right now, especially from people that have no idea what it actually means.” 

Get in touch with Kurt Uhlir: 

• LinkedIn
• Kurt Uhlir
• Twitter
• Instagram
• YouTube
• Pinterest
• TikTok
• Amazon

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Eileen Campbell, Founder of Womintuition.

Meet Eileen Campbell, a force to be reckoned with in the world of marketing and insights. From launching US operations for a global Insights agency, to serving as CEO of a $1B consulting firm and serving as CMO for one of the world's most iconic entertainment brands, she's done it all. 

Oh, and let's not forget about the start-up she co-founded, which reached $30MM revenue in just four years. Today, she leads Womintuition, a growth advisory service and serves on a number of boards.

In this episode of Revenue Rehab, Brandi and Eileen will tackle addressing the gap between CMOs' aspirations for board positions and the challenging reality of securing these roles, while exploring actionable strategies to improve their chances.        

Topic #1 CMOs and Board Service [06:34] Eileen encourages CMOs who are pursuing serving on a Board to consider their current professional impression and the old stereotype of the CMO as the ‘corporate artiste’; “if I'm the CMO of a company am I being invited in to present to my own company's board? And am I privy to the concerns in that boardroom?”  Because, she says, “if that's not happening in your own company, it's highly unlikely that you are presenting the skills that will be valued in someone else's company.”

Topic #2 Serving on Boards: Dream vs. Reality [12:42] Serving on a board requires significant preparation, Eileen explains. Understanding of financials as well as a willingness to fulfill legal obligations of serving on a board, all add up to serious commitment rather than an easy path to wealth or prestige. She continues, “there's a lot of legal liability associated with board work. So, you need to be aware of that, because that's certainly a risk. [There’s] also reputational risk. If you sit on the board of a company that has some sort of serious public relations problem, by default you will take some of that heat.”

Topic #3 Board Service: Self Evaluation [26:24] Eileen presents several factors to consider when it comes to motivation to joining a board, whether it's the pursuit of prestige and leadership recognition, seeking an income stream, or the inclination to give back and impart knowledge.  She encourages CMOs to ponder; “I think just really understanding your own ‘why’, which I think is important in sort of everything in life, right? Why do I want to do this? Why does this matter to me? And that helps guide your choices.”

Eileen’s ‘One Thing’ is: “I would seriously consider whether there's an opportunity for you to get P&L responsibility,” she says, “if you really, really, really want to serve on a board, it will be easier if you've had P&L experience, it's not an absolute, but it will be easier.”  She continues, “and, if you don't feel like you have the skill set for P&L responsibility, you might want to question whether you have the skill set for board service.” 

Eileen’s Buzzword to Banish is not one but two phrases ‘it is what it is’ and ‘low hanging fruit’. The first Eileen wants to banish because, she says, “I think it is the most passive aggressive thing on the face of the earth.”  The second, she quips, is “mostly because I think it sounds dirty.”  

Get in touch with Eileen Campbell: 

• LinkedIn
• Womintuition

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Deidre Hudson, Revenue Marketing Leader, Speaker, and Author.

With over 20 years of experience, Deidre Hudson has built and scaled demand generation and revenue marketing functions for companies ranging in size from under a million to over $5 billion in revenue. She has appeared on several podcasts and frequently speaks about fixing what's broken in marketing.  

Deidre takes a holistic approach and is deeply committed to expanding the art and science of marketing. She is also the author of "How the F*ck Did I Get Here" where she speaks about her journey to personal self-actualization and transformation.

 In this episode of Revenue Rehab, Brandi and Deidre will tackle unveiling how to break free from the monotony of life on autopilot, by making transformative changes towards living with purpose and intention.

Topic #1 Journey Beginnings: Data-Driven [06:34] “I was in undergrad for accounting. And I was working in the marketing department of a human rights non-profit organization. And we were doing lots of demographic and behavior-based segmentation, using lots of data, kind of psychographics, demographics. And I just became fascinated with that,” Deidre says, “So that's how I fell into it. And I switched my major to marketing. And it's been marketing ever since.”

Topic #2 Unconventional Edge [10:30] “I was doing this data-driven stuff before data was cool,” Deidre quips, “before it was cool to be, you know, like a nerd or whatever.”  She continues, “I got inspired by the stories that I was able to extract from data analysis [and] from what I learned going back to those roots that I had about really being able to take these different data sets, from a psychographic and demographic and behavioral perspective…and how do I create messaging that's going to appeal to them.”

Topic #3 Journey Pivot: Routine to Intentional [21:13] “I talk about this in my book, and I think it was a couple of little things. I started hyperventilating. And I would wake up every morning, and it was like just this feeling of dread,” she says, “I realized that this is not how life is supposed to be. And I just started doing a lot of examination…I shifted my focus in that I started to feel more like I had a choice in taking on some roles. I had a choice in who I presented in those roles. I had a choice in [asking myself] how am I going to receive you know things that are being said and things that are being done,” Deidre says, “I just I felt like I had more dominion over the things that were taking place around me.”

Deidre’s ‘One Thing’ is to spend time projecting ahead to where you want to be with intention.  “Just make sure to look at the things you're doing today and see if that fits in line with you be becoming that person that you want to be tomorrow. We do that in business, right? We look at our revenue goals, we work backwards from our revenue goals and say, ‘these are the things we need to do to achieve that’ and apply that same thing to you as a person, your personal and professional goals as well.”

Deidre’s Buzzword to Banish is the phrase “roll up your sleeves”. “When you are talking with people and looking to join a new company for your next role or opportunity, a phrase that you often hear is we want somebody that's going to come in and ‘roll up their sleeves’,” Deidre says, “I think we just need to banish that and just be real and say what it is that we're actually looking for when you're in those situations. What are you actually looking for? What does that actually mean?”

Get in touch with Deidre Hudson:

• LinkedIn
• Deidre Hudson
• How the F*ck Did I Get Here

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Lihong Hicken, Chief Executive Officer at TheySaid.

Lihong is the co-founder and CEO of Theysaid (Theysaid.io), a company that is disrupting the customer engagement space to drive business growth. With a background in user experience and B2B revenue growth, Lihong is transforming the way businesses interact with their customers by leveraging the power of journey pulsing and advanced analytics. 

Fun fact: Lihong started Theysaid when her daughter was just 3 weeks old, demonstrating her passion and commitment to innovation in the industry. Niko Bonatsos, Managing Director at General Catalyst, describes Lihong as 'a Force of Nature,' recognizing her unwavering determination and drive to transform the customer engagement space.

In this episode of Revenue Rehab, Brandi and Lihong will tackle the belief that it is customer value VOC (not NPS) that is a leading signal of churn.

Topic #1 Tech Leader Insights: Churn and Upselling [07:06] “The first biggest learning I got from interviewing these 50 tech company CEOs and COOs, is that when I ask them ‘how does your team know if your customer is about to churn?’ And 80% of the companies say, ‘Oh, we look at their product usage or login section’…When I asked them, ‘Okay, so how does your team know if a customer's ready to buy more?’” Lihong says, “100% of the companies said that we talk to our customers in the form of customer reaching out to us.”   

Topic #2 Critical Shift: Customer Insights and Timing [09:52] Lihong explains how the typical customer journey gathers data too late to prevent churn.  Communicating frequently with your customers to gather good data is key to preventing churn and being successful in upselling she explains. “Depending on who you are, and where your journey is, the frequency and the questions sent to you will be different,” Lihong says, “and these questions are curated to find risk and growth opportunities.”

Topic #3 What Does Good Data Look Like? [24:35] “I think there's three different levels of the goodness.  Typically, in the short term, like within a month, you may find some [dissatisfied] customers who you may be lucky enough to catch them before they make the change is layer number one,” Lihong shares.  Layer number two is picking out where there is opportunity for cross sell deals.  Layer three is identifying growth opportunities of your existing customers.

Lihong’s ‘One Thing’ is to identify insights you wish you knew about your customers. “Add a few questions that, you know, that's something that you wanted to know, maybe a little bit uncomfortable to ask customer face to face,” Lihong advises, “write them down, and then ask them either on the next call with them, or in the NPS survey.” 

Lihong’s Buzzword to Banish is ‘synergy’. “It's funny, I didn't know what that it meant,” Lihong says, “[but] ever since I got to business school at Berkeley it was everywhere…it is too overused.”

Get in touch with Lihong Hicken:

• LinkedIn
• LinkedIn Live
• TheySaid

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Max Gomez, Chief Marketing Officer at Next Net Media.

Max Gomez Montejo is the influential Chief Marketing Officer at Next Net Media, a company at the cutting edge of data-driven marketing solutions. His visionary leadership extends to various brands, most notably the HOTH, a renowned search engine marketing firm that empowers businesses to amplify their online visibility. The HOTH offers a comprehensive range of services, including managed SEO, PPC, blog content creation, and link building, making it a one-stop destination for enhancing search engine traffic. Moreover, the HOTH provides a reseller SEO program tailored for agencies, affiliates, and consultants, expanding its impact within the digital marketing landscape.

Max's professional journey boasts a rich variety of experience in e-commerce, travel, telecommunications, and B2B sectors. At Next Net Media, his strategic acumen and digital marketing expertise have propelled the company to the forefront of the industry. Through Max's guidance, Next Net Media consistently delivers remarkable returns on investment, solidifying its reputation as an industry leader.

Going beyond his corporate accomplishments, Max shares his knowledge and wisdom as a guest professor at multiple universities. His dedication to shaping the marketing leaders of tomorrow underscores his commitment to the industry's future and continuous innovation. 

In this episode of Revenue Rehab, on the couch Brandi and Max will tackle demystifying how AI is reshaping search strategies and what marketers must do to stay ahead in the ever-evolving SEO and SEM landscape.

Topic #1 Organic Panic? [06:24] “We're seeing an evolution of organic channel,” Max says, “what would happen if you…couldn’t spend money on paid ads, and if you couldn’t get any jobs done on social media; the most important channel is going to remain your organic effort.”  He continues, “in a nutshell, organic efforts right now are still the number one source of traffic, the number one source of conversions from a website; if your website doesn't have 50 or 60% of traffic from organic sources, you need to be worried. But at the same time, you need to find a new story to be discovered and to understand the search and the user’s intent.”

Topic #2 Google Algorithm [17:07] “I will give you three things you need to ask yourself before panicking or not. The first one, Google is penalizing those who have been repurposing domains” says Max.  “The second one is abuse of AI, meaning that you just create content without any context…And the third one is kind of a messy one, if you were bragging on social media or on different websites that Google didn't pay attention when [you were] abusing of AI or something like that, you're going to get penalized.”

Topic #3 Don’t Put All Your Eggs in One (AI) Basket [25:44] “Up to a certain point, you can rely on AI to analyze your data to analyze what's happening in the Search Console, to give you different indexing, maybe help from a developer development perspective,” Max advises, “but if you if you want to trust AI to create 100% of your content, that's going to be a big no-no. Because, again, AI could know tons of things about the world, but the only one who knows about your business is the business owner, the brand, the team, the company. So don't forget your expertise and your experience on each subject.”

Max’s ‘One Thing’ is 3 steps: “First, go to Search Console, and analyze what's happening with your metrics there, especially in a couple of metrics…Second, check out the CPR, because maybe you have a low CPR, you can do some things to get more traffic, more clicks…And then third, check the keywords that users have been using to find you, once you have those keywords, think if you're creating content for those keywords.”

Max’s Buzzword to Banish is the alphabet soup of acronyms; “I would like to eliminate using just words to communicate a strategy. I'm really tired of hearing when we have different conversations, and they say, ‘I think the CPA of the AI strategy is not working because the MLA Q is not working’. What are you saying when you’re just putting different letters in front of the audience. I think we just need to get rid of those things.”

Get in touch with Max Gomez:

• LinkedIn: Next Net Media
• LinkedIn: Max Gomez
• The HOTH on Instagram
• The HOTH on YouTube
• Next Net Media

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by an exceptional returning guest, Matt Heinz, Founder and President at Heinz Marketing. 

Matt Heinz has more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries, and company sizes. Throughout his career, Matt has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. 

In this special 100th episode of Revenue Rehab, on the couch Brandi and Matt will tackle unpacking the secrets to being a standout leader, building teams that are as passionate as they are productive, and nailing the basics that drive business and brand growth. 

Topic #1 Self Reflection, Purpose, and Impact [05:56] “I fundamentally believe if you don't look back at sort of your earlier stages of your career in life, and if you don't cringe a little bit, you're probably not improving,” Matt reflects, “and [you’re] probably not sort of learning enough and becoming a better, not just better at what you do, but a better human, a better contributor to society and the people around you.”

Topic #2 Leadership: Balancing Culture and Business [17:07] “Well, first, I would just say that if you if you are feeling that struggle, if you're feeling that tension, you are already a great leader,” Matt says, “because that means you are prioritizing, your brain is already prioritizing, supporting the people on your team.” 

Topic #3 Strategies for Accelerating Revenue Growth [29:45] To get there, Matt says, “we have to pull back all the way back honestly, to corporate strategy. And let's not dwell on this a lot. But like, where are you as a business? Are you early stage? Are you in Product Market Fit mode? Where are your funding sources? And what do they need? What are the shareholder or stakeholder objectives?” He continues, “because if we just sit here and say, ‘we should start a community’, or you know what, ‘we should start a podcast’, or ‘how come we're not advertising here?’, ‘how come we're not winning the search wars?’, or whatever it is. Legit questions. But without context of ‘why’, we're just going to fight over a variety of well-meaning priorities.” 

Matt’s ‘One Thing’: “I'm going to quote Eric Schmidt, former CEO chairman of Google, I remember, years ago, he was on stage at Dreamforce with Marc Benioff and at one point in telling a story he said, ‘life is short work with people you enjoy’.”

Matt’s Buzzword to Banish: “There's a category of buzzwords I describe as what I'm selling led growth,” he says, “it just seems like everyone's trying to say, well, you can lead use this to the growth or you can use this to lead growth or this tactic or this channel. And way too often, it's the company selling you a solution for that, that is coming up with that.”

Get in touch with Matt Heinz:

• LinkedIn
• Twitter
• Heinz Marketing

Episode 14 - Finding Your Circle: The Importance of Community for Personal Growth

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Jennifer Hopkins, Senior Vice President of Marketing at Sonar.

Jennifer Hopkins, the driving force behind the marketing strategy at Sonar, has 14 years as a B2B marketing executive.  She’s known for driving category-leading brands to unprecedented growth and helping founders successfully exit.

With a knack for sales acquisition, she thrives at the intersection of art and analytics, constantly pushing the envelope to deliver campaigns that not only resonate but also deliver tangible results. As CMO, Jennifer understands the value of building high performance marketing teams and collaborating across the C-Suite to propel growth. 

When not crafting the next big campaign, she can be found enjoying time with her family in her new role as mom or mentoring the next generation of marketing trailblazers.  

On the couch in this week’s episode of Revenue Rehab, Brandi and Jennifer will tackle sales and marketing success and increasing pipeline velocity via collaboration and a healthy competitive mindset.

Topic #1 Building Healthy Competition: Marketing and Sales [05:49] “I think the first thing is that you've got to have a marketing leader who's not afraid to put a number on their back,” Jennifer says. “I think that starts this healthy kind of Olive Branch of building a relationship, building trust.”  The second thing Jennifer identifies as a critical factor is alignment, “both sales and marketing leaders, they've got to have their teams aligned on the same KPIs, the same targets that they're going after.”

Topic #2 Creating a Collaborative Environment [13:43] “My number three is you've got to bring people into the fold,” Jennifer explains, “alongside your sales leadership, you've got to create a collaborative environment. Oftentimes, these teams that are siloed, they're not even meeting regularly.”  The most successful approach, Jennifer stresses, is going to be top-down, “your marketing leader and your sales leader have to find a way to make sure that the team sees the value in these meetings.”

Topic #3 Ensuring Time Spent is Valuable [19:28] “I think this kind of leads me into the fourth point of,” Jennifer says, “you've got to share the data. And you got to be transparent across both teams.”  She continues “I think the important thing is too, your entire marketing team, and your entire sales team doesn't have to be in a meeting all the time together…I think it's finding the right meetings and putting the right people in the same room…whether it's your head of marketing, or your head of demand gen who's hearing those conversations, they've got to then bring it back to the team.”

Jennifer’s ‘One Thing’ is: “Audit your current process, like take five minutes and actually sit down and think ‘how am I currently collaborating with the sales team?’ And if you're doing all four of the things that we talked through today, awesome, high five, keep doing it. If there's something that you haven't tried yet, my one homework would be pick one. Try it out for 30-60 days and see if it's helping.”

Jennifer’s Buzzword to Banish is ‘frothy’. “I've heard it a lot in the past year and a half in regard to capital flowing around the marketplace,” Jennifer says, “but for me, it just, it's a little cringe worthy.”

Get in touch with Jennifer Hopkins:

• LinkedIn
• Sonar

Episode 38: Marketing & Sales Divide: Perspective from Both Sides

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This week our host Brandi Starr is joined by Anastasia Pavlova, Founder & CMO at Bold GTM.

Anastasia is not your average CMO.  She is a go-to-market strategist with a robust foundation in business, backed by an MBA from the prestigious Haas School of Business, and enriched by nearly 20 years of full-funnel marketing experience across B2B SaaS, cybersecurity, ecommerce, and B2C Tech. Her career spans a wide range of company stages, from agile VC/PE-backed start-ups to established enterprises.

Her journey has been anything but linear. Starting her career in Europe, Anastasia has not only helped companies there but also scaled US go-to-market teams across the European and APAC markets. This global experience, combined with her background in linguistics, gives her a unique edge in leveraging AI language models to communicate effectively and understand customers deeply.

On the couch in this week’s episode of Revenue Rehab, Brandi and Anastasia will tackle optimizing B2B customer marketing to enhance retention and maximize cross-selling success.  

Topic #1 Retention vs Growth Stages Strategies [05:52]  “I think that it really depends on the size of the company and the stage that they're in,” says Anastasia, “as companies move from sort of first building the product and building the initial customer base, they start expanding to become a platform, and then they start launching new products. So, there's more opportunities to cross sell additional products into their existing customer base. And companies just have more levers, perhaps they grow through acquisitions. So, they acquire new customers, or they acquire new tools. So, there are additional opportunities for them to cross sell into the existing base.”

Topic #2 The Changing Landscape of the Buying Environment [12:06] “The old lead gen marketing playbook just doesn't work anymore,” Anastasia explains, “the reality is that when companies operate in silos and…marketing is responsible for driving in MQL, sending them over to SDRs, and then trying to set up meetings and bombarding all the prospects with mass email…and putting gates in front of prospects, and then doing SDR cold calls…it translates into lots of inefficiencies for companies and frustrated buyers and longer sales cycles.”  She continues, “companies that are working in this outbound sales go-to-market motion, they really need to think about a more integrated and targeted way to go-to-market.”

Topic #3 An Integrated Go-to-Market 5 Step Framework [29:52] “The framework is very simple,” Anastasia says, “it's five steps that starts with setting the goals, or really getting everyone on the page with regard to the goals.” Step two is selecting the accounts that you’re going to focus on.  Step three, she explains, is developing content that would help you drive whether it is retention or cross sell, for example.  Step four is running campaigns, she says “that's what we just touched upon which tactic tactics are available to you, where do you find your customers, and testing different things and see what works.”   The final step is measuring and optimizing.

Anastasia’s ‘One Thing’ is: “if you are in customer marketing, make sure that you go and talk to your sales and customer success leaders and align with them on the goal. So, understand the goals in their priorities and start thinking about how you can partner with them together and drive the same outcomes and what things you need to do to change your current processes in order to help them achieve the same goals.”

Anastasia’s  Buzzword to Banish is ‘Doing more with less’. “It's not about doing more with less,” Anastasia says, “it is about doing the right things, right. And it's focusing on the outcomes that you're trying to drive and really focusing on what will make the biggest impact. So, it is not about quantity of things that we do, we really need to focus on quality.”

Get in touch with Anastasia Pavlova:

LinkedIn

Bold GTM

Episode 72: Deciphering Customer Desires

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This week our host Brandi Starr is joined by Melissa Moody, GM at Matcha. 

A full-stack marketing executive with a profound commitment to user-centric innovation, Melissa followed her 14-year tenure in large-partner marketing at Google with a role as Founder and CMO at tech start-up Gated. In her current role at Matcha, a Commsor brand, she champions the concept of “go-to-network” with a focus on the role of building connections for professional growth. 

Additionally, she is host of the 2 Pizza Marketing podcast for small-team marketers and recently launched a bootstrapped social advocacy tool.  Melissa lives and works in Anchorage, Alaska.

On the couch in this week’s special episode of Revenue Rehab, in honour of International Women's Day, Brandi and Melissa will tackle Unleashing Potential: Women Empowering Women.

Topic #1 Wednesday Women [05:37] “About a year and a half ago, this wonderful woman named Leslie Greenwood had posted on her LinkedIn feed, I'd like to see more women CEOs in my feed, she just wasn't getting enough of them,” Melissa explains, “probably about six months ago, I posted in my feed, I'd like to see more women founders.”  This alignment sparked a conversation between the two; “we said ‘we should do something, just a small pebble into the water, let's make a few ripples. And maybe it'll cause something bigger’, and what happened was once a week on Wednesdays, as you might imagine, we started featuring an extraordinary executive woman.” 

Topic #2 Amplifying the Professional Voices of Women [18:05] “It does come back to what we do with Wednesday Women,” Melissa advises, “I would say just do something small, start small, put something out into the universe. Maybe you have a speaking opportunity that you weren't going to take, maybe you submit your bio to be on a podcast that you really, really love. Maybe you just start posting regularly, you know, twice a week on LinkedIn, just to add your little pebble to this pile…we need authenticity, we don't need you to be the best person who's ever run a demand generation campaign, we need you to be someone who's done it, and to talk about it and to talk about your lived experience.”

Topic #3 Empowering More Women: [24:50] “I do think uplifting others is one of the best content strategies out there right now,” says Melissa,  “so if we're talking to people who are actually running content teams, or running social media, consider how uplifting others, specifically in this case if we want to put the emphasis on women, uplifting women can be a part of your content strategy. So, by that, I mean, if you're spotlighting successful clients, do you have a balanced roster? If you are supporting folks who are great customers of yours are you uplifting people who are of both genders?”

Melissa’s ‘One Thing’ is: “Let me give a small and a large. So, if you need a small today, whoever's listening, write one of your public outputs, so maybe it's in your newsletter, maybe it's your podcast, maybe it's your LinkedIn post, make one of those purely uplifting someone else who is fantastic,” she says.  “On the larger…if you have some budget, even a small amount, can go a long way toward making a difference in in creating more uplift and shining the spotlight. So yeah, we're shining a spotlight.” 

Melissa’s Buzzword to Banish is ‘Bruh’. “Well, you told me I could pick anything, and it doesn't have to be professional,” Melissa says, “I have two teens. And you know, I went immediately to ‘motion’ and ‘drinking from the firehose’ and ‘circle back’. And I said no, what would I really want to disappear? It's ‘Bruh’.” 

Get in touch with Melissa Moody:

LinkedIn

Matcha

Podcast: 2 Pizza Marketing

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Orly Glick, Founder and CEO of ESGgo, the AI-powered operating system for sustainability.

Orly has lived and worked in different countries and speaks several languages. Before founding ESGgo she was a Partner at Vintage, where she invested in technology start-ups and VC funds and built and led the Value-Added Services practice, bringing start-up innovation to solve corporate challenges. 

Prior to that, Orly worked at McKinsey & Company for two careers driving digital transformation for global enterprises. Orly spent 10 years in California where she worked at Merrill Lynch in asset management and private banking. Before that, she started and led a boutique consulting company in the Netherlands, Belgium, and France. 

For the first 8 years of her career, Orly worked in technology, in the IDF and at Indigo-HP as a service engineer and technical trainer. Orly is a guest lecturer and speaker at Tel Aviv University.

Orly lives in Israel with her husband and three children and is passionate about technology, naturopathic medicine, cultures, and diversity. She is an avid baker and a VR beat saber player.

On the couch in this week’s episode of Revenue Rehab, Brandi and Orly will tackle Building a Better Tomorrow: ESG Strategies for Impactful Marketing.

Get in touch with Orly Glick:

• LinkedIn
• ESGgo

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Jaina Mistry, Director, Brand and Content Marketing at Litmus.

 As the Director of Brand and Content Marketing at Litmus, Jaina leads a team that strives to create captivating and educational content for email marketers of all stripes. An #emailgeek to her core, Jaina’s worked in and around email for over 15 years and is now taking her email expertise into the world of brand and content marketing.

 On the couch in this week’s episode of Revenue Rehab, Jaina will tackle Email ROI Unlocked: Unraveling Insights from Litmus's Report.

Get in touch with Jaina Mistry:

• LinkedIn
• Litmus

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Tracy Sestili, Chief Revenue Officer at Intellimize.

Tracy is the former Chief Marketing Officer (CMO) turned Chief Revenue Officer (CRO) at Intellimize where she brings a holistic perspective and approach to the organization to drive end-to-end revenue generating strategies.  Prior to Intellimize, she has led teams at Fountain, SparkPost, CA Technologies, Cisco, and TiVo. 

Tracy has 20+ years’ experience helping GTM teams drive brand awareness along sustainable and scalable revenue streams.

She has served on the board of Women for WineSense, is an active member of CHIEF, and co-founded a non-profit for lung cancer, for which she received a Bay Area Jefferson Award.  Tracy has also been an adjunct professor in digital marketing at UC Berkeley and San Francisco State University and has authored a book on digital marketing.

In the fifth installment of Revenue Rehab’s My Journey series, on the couch in this week’s episode, Brandi and Tracy tackle My Journey with Tracy Sestili: Going from CMO to CRO

Topic #1 Going Wide and Varied or Going Deep [07:10] Tracy describes a key conversation that guided some of her decisions on next steps for her career while she was at TiVo; “I went to lunch with the CMO there and she said, ‘What do you want to do with your career?... your resume is very deep. And you know, you can go wide and be very varied. Or you can go deep in one area and sort of make that your career path. Have you thought about what you want to do?’”

Topic #2 Finding Your Career Path: Taking Time for Reflection [15:30] “I think it's hard for people to take a break, and sit back and consider that it does take, literally taking time off,” Tracy says.  “I always recommend to people, when you kind of feel like you're burned out, maybe they'll take a staycation or something and try to decompress and really give it some thought about what you want to do.”

Topic #3 The Journey from CMO to CRO [25:05] “It is not something that I sought out, it kind of fell in my lap,” Tracy reflects.  Built off an existing solid relationship with the CEO, who offered her the position, she considered that rapport as well as the company culture when she finally decided to make that move. “I also really love working for my CEO, he's just the kindest human and he's a very good thought partner. And I think that that's important if you're going to make that transition, to have a good relationship with your CEO and have a good relationship with finance. Because that, that's all that the CRO does, right? And those are the reasons why I said yes.”  

Tracy’s ‘One Thing’, when it comes to evaluating making the transition from CMO to CRO, “I think you need to get in the trenches with sales,” she says, “and see if you can shadow a salesperson from like, start to finish to really determine first, if that's something that you want to do, right? And then from there…seeing if you really understand the bigger picture of what's happening across the org from a data perspective, like, do you have insight to understand that? To me, those are the two things that I think would really help you decide if you want to do it.”

Tracy’s Buzzword to Banish is ‘attribution.  “I think now that I've gone from CMO to CRO it drives me even more crazy,” Tracy says, “[attribution] just really trips up marketers as a whole to try to figure out who gets credit for what, it’s exhausting you know, if it's working, it's working and there's no need to fight over credit in my opinion.”

Get in touch with Tracy Sestili on:

LinkedIn

Twitter

Intellimize

e-Book: Filling in the blanks of your ABM program

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This week our host Brandi Starr is joined by Celeste Berke Knisely, Certified Sales Trainer & Founder at Celeste Berke Knisely Sales Training & Coaching. 

Celeste, a self-proclaimed “Sales Growth Strategist” is a natural collaborator and partner to executives who easily pinpoint gaps in strategy and creates road maps to implement plans and achieve targets. Passionate about creating cross-functional collaboration, team development, and delivering results across top-performing teams.

Celeste has over 21 years of experience within the non-profit and for-profit arenas; holding both a B.S. and M.S. degree.  In her last corporate role, Celeste held the position of Regional Director of Sales and Marketing for a privately held hospitality management company overseeing 19 properties, a sales team of 50+, and $105M in annual sales. Her accolades include the Director of Sales of the Year award, 2x Manager of the Year, and being named 40 under 40 for the Triad Business Journal. Celeste also holds a certified sales designation from Marriot International and in 2023 was named one of the Top 15 LinkedIn Experts in Denver by Influence + Digest.

In early 2020, Celeste branched out on her own to scale a female-owned consulting and training business. Celeste holds the designation of Certified Gap Selling Training Partner with A Sales Growth Company and the Gap Selling Methodology. Celeste resides in Colorado with her husband and daughter.

On the couch in this week’s episode of Revenue Rehab, Brandi and Celeste will tackle Transforming Sales with Gap's customer-centric focus in Gap Sales Approach: The Key to Customer-Centric Sales.

Get in touch with Celeste Berke Knisely:

• LinkedIn
• YouTube
• Podcast: The Sales Edge

Celeste Berke Knisely Sales Training & Coaching / Certified Gap Selling Training Partner with A Sales Growth Company

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Angela Chong, Founder and Executive Producer of Amplify Podcasts.

2024 marks Angela’s fourth year in the podcasting industry, previously managing a talented team of producers and working with mid-enterprise level clients.  As a Founder, Angela believes in conducting business with emotional intelligence, emphasizing Empathy, Encouragement and Empowerment as her core values.

Before leaping into podcasting, Angela served in a variety of roles in Digital Marketing, Sales, and Customer Success. She knows that her experiences set her up for success in the work she's doing now as a small business owner. 

She is a proud wife to Paul, and together they have an under one year old daughter, and fur-baby, Zuko.

On the couch in this week’s episode of Revenue Rehab, Brandi and Angela tackle Podcasting Power: Building Relationships That Last. 

Get in touch with Angela Chong: 

• LinkedIn
• Instagram
• Amplify Podcasts
• Podcast: Personal Podcaster

Episode 66 - The Power of Podcasting - Cultivating Brand Love through Authentic Stories

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by the rest of the Tegrita Executive team; Mike Geller, Rolly Keenan, and Max Stoddard.      

Mike Geller is the cofounder of Tegrita and is the firm’s principal technologist. Mike graduated from the famed Toronto Metropolitan University and wasted no time in building a 20-year career covering all angles of marketing technology consultancy. Mike’s a self-proclaimed coffee snob, an author, a Trekkie, a husband, and a proud dad to two children.

Rolly Keenan is the Chief Revenue Officer at Tegrita and resides in Colorado. He is a born leader and the key growth specialist at Tegrita. Rolly brings 25 years of diverse experiences at the likes of LinkedIn, Oracle, Gallup, and the US Olympic Volleyball Teams. Graduating with his MBA in Marketing from Northwestern University’s Kellogg School of Management, Rolly has had some unique experiences in his career including making over 500,000 cold calls and he has even spent time in training for high-stakes negotiation protocol for hostage situations. He is a partner to the wonderful, Veronica, and a father to six children and one dog, Nala.

Max Stoddard is the Chief of Staff at Tegrita and is passionate about enabling growth & success. She loves seeing anything run more smoothly and people achieve more because of her contribution. Having spent most of her career working for start-ups, within established companies embarking on something new and in traditional industries in the midst of disruption. She strives to make things better! She’s mentored many colleagues and helped others build their careers. Max has flipped existing, outdated processes on their heads to streamline and add sanity to obsolete approaches. She has also helped build new processes and practices from the ground up for ground-breaking services and products.

Brandi Starr is the Chief Operating Officer at Tegrita and of course, the host of Revenue Rehab.  Brandi is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. In her role at Tegrita, Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Voted one of the top 50 Women You Need to Know in Martech, 2018 Brandi's 20+ year career has spanned a variety of industries and marketing disciplines. Brandi is the Co-Author of CMO to CRO, The Revenue Takeover by The Next Generation Executive. When she’s not making the magic happen, you can find her on a plane (she loves to travel), eating street tacos (#TacosAreLife), or spending time with her family.

On the couch in this week’s episode of Revenue Rehab, Brandi and the ELT will unpack Tegrita's unique approach and universal business insights in Tegrita at Ten: Innovations & Universal Lessons.

Get in touch with the team on LinkedIn:

• Mike Geller
• Rolly Keenan
• Max Stoddard
• Brandi Starr 

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Kim Barnes, Co-Founder at Parenting Aging Parents.

Kim Barnes has spent 30+ years on the air! She was an award-winning reporter and news anchor for 15 years. Since leaving news, she is also seen in corporate videos, commercials and does voiceover work. 

Kim works with her former sportscaster husband as Barnes Team Media where they work with executives, entrepreneurs, speakers, and small business owners who want to improve their on-camera presence for video, virtual presentations, media interviews, as well as public speaking. They have a son who graduated from Texas A&M and a daughter who graduated from UT. 

Kim & Mike also have parents in their 80’s in Dallas and Houston and are navigating long distance caregiving. They launched Parenting Aging Parents in 2021 to help others trying to help their parents. 

Parenting Aging Parents provides content, connection, and community so caregivers don’t feel alone and have the information they need to navigate this challenging time. PAP has a website with 80+ expert interviews and they lead a private Facebook group with more than 9000 adult children. They like to say, “We’re all in this together!”.

On the couch in this week’s episode of Revenue Rehab, Brandi and Kim will tackle finding harmony in work, life, and parental support in Executive Caregivers: Managing Work and Elderly Parents.

Get in touch with Kim Barnes and Parenting Aging Parents on:

• LinkedIn - Kim Barnes
• LinkedIn – Parenting Aging Parents
• Instagram
• Facebook
• YouTube
• Parenting Aging Parents

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by returning guest, Avnita Gulati, Head of Marketing at Genasys Inc.

Avnita is a B2B enterprise marketing executive with experience leading revenue-based marketing organization that delivers new business pipeline and expands footprint within the customer base. As a change agent, Avnita leverages data, technology, and analytics to deliver successful, scalable marketing programs that drive company growth.

Avnita drives transformation by leading the vision for global go-to-market planning, steering cross functional collaboration through alignment, and building a multi-channel marketing strategy. She empowers and motivates the team by creating a culture of innovation and growth to support the company’s evolution and develops a long-term strategy that’s rooted in program performance, scalable models, and analytics.

On the couch in this week’s episode of Revenue Rehab, Brandi and Avnita will tackle Two Leaders, One Vision: The CEO & CMO Alliance That Transformed a Brand.

Get in touch with Avnita Gualti on:

• LinkedIn
• Genasys Inc.

Episode 10 - Celebrate Your Small Wins - Leading to Create a Collaborative Culture 

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Kasper Sierslev, CCO at ZITE. 

Kasper has more than 20 years of experience in the advertising industry and numerous creative awards for his work.

He has written two best-selling books on the subject and worked with big international brands such as Apple, Lego, and Mars.

Kasper has built and directed the in-house creative departments at Maersk, Georg Jensen, and Saxo Bank and has helped other organizations and brands set up their teams. 

On the couch in this week’s episode of Revenue Rehab, Brandi and Kasper will tackle In-House vs. External: Crafting the Ultimate Marketing Ecosystem.

Get in touch with Kasper Sierslev on: 

• LinkedIn
• Kasper Sierslev Books

Related Episodes on Revenue Rehab:

• Episode 44 - In-House vs Outsourced: The Debate
• Episode 82 - The Tipping Point: Signs You're Ready to Outsource Marketing Efforts

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Jason Yarborough, Co-Founder at Arcadia.

Jason is a relationship builder, Revenue Growth Strategist, and Podcast Host who is passionate about people, partnerships, and purpose.  Tenured VP, Partnerships with experience scaling ecosystems and now training field teams how to implement partner data and strategy into their daily activities.

Jason lives in Montana with his wife Sam and two kids and spend their free time hiking, fly fishing, and skiing. Jason and his wife, also host a partnerships podcast called Friends with Benefits.

On the couch in this week’s episode of Revenue Rehab, The Profitable Partnership: Navigating Revenue-Generating Alliances.

Get in touch with Jason Yarborough on: 

• LinkedIn
• Podcast: Friends with Benefits

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

This week our host Brandi Starr is joined by Drew Smith, CEO/Founder for Attributa. 

As the CEO/Founder for Attributa, Drew is passionate about helping B2B organizations solve complex marketing attribution challenges. With a broad range of marketing experience, including event management, partner marketing, web marketing, email marketing and most recently marketing/revenue operations, Drew understands the complex challenges that CMOs face when trying to tie disparate channels into a cohesive attribution story.

On the couch in this week’s episode of Revenue Rehab, Brandi and Drew will tackle The Attribution Debate: What Level is Worth It.

Get in touch with Drew Smith on:

• LinkedIn
• YouTube
• Attributa

Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live