Retention Masterclass – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

Retention Masterclass

John Koetsier, Peggy Anne Salz

Business

Frequency: 1 episode/26d. Total Eps: 26

Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.

Read moreCollapse

Site

RSS

Apple

Data updated on 04/07/2026

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇨🇦 Canada - Marketing
02/08/2026
#87
🇨🇦 Canada - Marketing
01/08/2026
#69
🇨🇦 Canada - Marketing
27/07/2026
#79
🇨🇦 Canada - Marketing
26/07/2026
#60
🇨🇦 Canada - Marketing
25/07/2026
#48
🇨🇦 Canada - Marketing
13/12/2024
#61

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

See all

https://johnkoetsier.com/category/retention-masterclass-podcast/
1 share
https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy81NGQ4MGYyOC9wb2RjYXN0L3Jzcw==
1 share

https://podcasts.apple.com/ca/podcast/clevertap-engage/id1561102284
1 share

https://open.spotify.com/show/6XQFIWtQ5fcswHhLtvuo3m
1 share

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

See all

RSS feed quality

To improve

Score global : 33%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

Recent episodes with titles, durations, and descriptions.

See all

New Retention Masterclass! Finally! And ... pls come to the new show!

Season 1 · Episode 25

Monday, November 29, 2021 • Duration 06:19

Yes ... this is the first Retention Masterclass in 9 months! But Peggy & John are still doing shows ... just in a different place. And we want you to join us

Join the new show here:

Apple Podcasts: https://podcasts.apple.com/ca/podcast/clevertap-engage/id1561102284

Spotify: https://open.spotify.com/show/6XQFIWtQ5fcswHhLtvuo3m

Google Podcasts: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy81NGQ4MGYyOC9wb2RjYXN0L3Jzcw==

And other platforms:

https://anchor.fm/clevertap-engage

Plus, you can watch us (you know you want to). YouTube is here:

https://www.youtube.com/playlist?list=PLTXk2GzdxACgkK72wm1QOZC0z5NaUMMKb

Read moreCollapse

The new mobile economy runs on subscriptions. How do you optimize them?

Season 1 · Episode 24

Wednesday, February 24, 2021 • Duration 27:43

Subscriptions are the new revenue.

The new economy runs on subscriptions. News, games, videos … transportation … homes … meals … almost everything is or can be a subscription. Which means: if you want to win in the new economy, you’d better get good at driving subscription revenue.

In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier interview Vitaly Davydov, CEO and co-founder of Adapty.

Read moreCollapse

Apps for kids: 350M installs, subscriptions, and mobile user retention for kids in Sago Mini World

Season 1 · Episode 23

Saturday, January 2, 2021 • Duration 30:16

Apps for kids is a totally difference space than games, on-demand apps, or any other part of the app ecosystem aimed at teens or adults. In this episode of Retention Masterclass, Peggy Anne Salz and I chat with the product manager for Sago Mini World, Brennan Clark.

Clark, who's led the company to over 350 million app installs and helped Sago Mini World transition to a subscription monetization model in 2017, shares how to ethically market and deliver apps for kids ... and how to deal with the fact that your user is one person, but your customer is another (parents).

Both Peggy and I loved this interview: super-informative, super-interesting, and packed with insights that will be valuable for mobile marketers of all kinds of different apps.

Read moreCollapse

Why NPS is narcissistic. And ... how to achieve 95% accuracy in predicting churn

Season 1 · Episode 23

Monday, December 7, 2020 • Duration 29:01

Forecasting leaky buckets is super-helpful whether you're adding new users to your mobile app or new customers to your SaaS startup. In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Lift founder and CEO Dan Hestbaek.

He works with companies in 90 countries to reduce church by an average of 30% and is able to predict church with astounding accuracy. But NPS is not a great measure, according to Dan.

We chat about why ... the signs of churn ... the causes ... the solutions ... and how to stop churn before it even starts.

Read moreCollapse

Mobile user retention: when you HATE HATE HATE paying for the same user again and again and again

Season 1 · Episode 22

Thursday, November 19, 2020 • Duration 21:24

Dan Beasley, co-founder of Viker game studio in London, is launching Who Wants To Be a Millionaire on mobile in December 2020. Peggy Anne Salz and I chat with him on this episode of Retention Masterclass.

We chat about the new game, about retention-first mobile marketing, typical mistakes in mobile user retention, and his best advice for game designers and marketers. We also talk about aligning app design for retention, what to do after the Corona bump, and what's next in gaming ...

Read moreCollapse

Building subscription businesses that monetize: Chatting with Google's former product manager for self-driving cars and iOS app

Season 1 · Episode 21

Thursday, November 12, 2020 • Duration 35:22

How do you build a viable subscription business? Well, knowing your customers' needs better than they do themselves is a good start.

In this episode of Retention Masterclass, we chat with former Google product manager Nick Hobbs about retention, acquisition, and product strategy for subscription-based businesses. Hobbs worked on the Google self-driving car team and led Google's iOS app. In our discussion, he chats about what he's doing with Brief, his new subscription-based news services that is hot among millennials and is doubling in customer size every month organically, without paid advertising.

The result: literally startling insights and solid nuggets for anyone growing a subscription-based service or app.

Read moreCollapse

Retention by design, with a Rovio art director: creativity, games, and keeping your users

Season 1 · Episode 20

Friday, November 6, 2020 • Duration 31:34

We tend to think of great design as something that captures attention. But is it also something that keeps attention … and fosters retention?

In this episode of Retention Masterclass Peggy Anne Salz and I are talking with Tatu Petersen-Jessen, an art director at Rovio, about design and creative in mobile games from acquisition to retention.

Rovio’s mission statement is to “craft joy with player-focused gaming experiences that last for decades.” That’s kind of amazing … decades. Most gaming companies don’t think like that … they think of a day, a week, a few months. Rovio’s thinking retention right out of the gate. It seems to be working, too. In 2018, Rovio announced that their apps had been downloaded 4 billion times … and used in places like the International Space Station and Antarctica.

But now … I’m guessing it might be 5 or 6 billion.

Read moreCollapse

Mobile measurement in the age of privacy with Brian Krebs of MetricWorks

Season 1 · Episode 19

Wednesday, October 28, 2020 • Duration 38:24

As every mobile marketer on the planet knows … iOS 14 will in effect deprecate the IDFA by making it opt-in. The IDFA is likely going the way of the dodo bird and the third-party cookie. The Google Ad ID (GAID) might follow in a year or so.

Does that mean the end of mobile marketing measurement?

Not according to Brian Krebs of MetricWorks. In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Brian about measurement and retention in the age of privacy.

Read moreCollapse

From Batman to you: mobile app retention for UTILITY apps

Season 1 · Episode 18

Thursday, October 22, 2020 • Duration 33:09

We almost never talk about utility apps. That's odd, because utilities is a top-5 app category on both Google Play and iOS, and there are many multiple billion-install apps in Utilities … think browsers, VPNs … search apps … and, of course emojis.

Today, we’re going to fix that.

In this episode of Retention Masterclass, Peggy Anne Salz and I chat with Oded Onn, the senior VP of growth marketing for AppsFlyer, and a former exec with Gett, an ride-sharing/taxi app.

Read moreCollapse

What can 120 million members and $1.7 billion in cash rewards teach us about retention?

Season 1 · Episode 17

Thursday, October 8, 2020 • Duration 35:26

What can 120 million members and $1.7 billion in cash rewards teach us about retention?

You’ve probably never heard of Prodege. But you’ve probably heard of SwagBucks, or MyPoints, ShopAtHome, CouponCause, or Shoply, or a bunch of other different brands. They’re all brands from Prodege, which connects brands and consumers around coupons and cash rewards for buying or taking action on a company’s offer. Prodege is a customer acquisition giant that has quietly become one of the world’s largest non-social and non-search marketing channels.

With that kind of scale … you’d think they’d know a little about customer acquisition and retention ... so in this episode of Retention Masterclass Peggy Anne Salz and John Koetsier chat with the company’s VP of revenue and business development, Lenny Rabin.

Get a full transcript of this episode here: https://johnkoetsier.com/category/retention-masterclass-podcast/

Read moreCollapse

Retention Masterclass – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Retention Masterclass – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other2

Apple Podcast1

Spotify1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other2

Apple Podcast1

Spotify1