Retention Chronicles – Details, episodes & analysis

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Retention Chronicles

Mariah Parsons

Business

Frequency: 1 episode/8d. Total Eps: 140

Ecommerce brands are focusing on increasing customer retention. Join us as we discuss marketing, operations, and the customer experience with top DTC brands for real strategy around generating revenue, email marketing, social media, performance metrics, AI, customer communication, & more in the Shopify ecosystem. Retention Chronicles is hosted and produced by Mariah Parsons and is sponsored by Malomo, a branded order tracking platform improving the post-purchase experience. Be sure to subscribe & check out retentionchronciclespodcast.com .

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🇨🇦 Canada - marketing
20/11/2024
#71

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http://gomalomo.com
36 shares
https://gomalomo.com/#entry:2@1:url
27 shares
https://dash.gomalomo.com/register
22 shares

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RSS feed quality

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Score global : 28%

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Finding initial product testers and educating ecommerce customers with Brynn Snyder, CEO & Co-Founder of Slate Flosser

Season 6 · Episode 19

Monday, November 18, 2024 • Duration 41:54

In this episode of Retention Chronicles, Brynn Snyder, CEO and Co-Founder of Slate Flosser, joins Mariah Parsons, Host of Retention Chronicles and Head of Marketing at Malomo, to discuss her journey from a multi-business entrepreneur to developing a groundbreaking three-in-one flosser. Snyder shares insights into her life as a mother of five, her entrepreneurial roots, and how personal experiences in her husband's dental practice inspired the creation of Slate. The conversation covers the intricate processes behind product development, the challenges and costs associated with launching a high-quality product, and the crucial role of feedback from dental professionals. Snyder emphasizes the importance of education in marketing, the effectiveness of different acquisition channels like Meta and Google ads, and the nuanced strategies for retaining customers through email, SMS, and subscription models. She also highlights the significance of key support systems such as female founder networks and advisory boards in navigating business challenges. As the episode wraps up, Snyder discusses Slate's marketing strategies around habit-building and the limited sales events, providing listeners with a special discount code (MARIAH10) for aspiring buyers.

SLATE FLOSSER DISCOUNT CODE: MARIAH10

Episode Timestamps:

00:15 Meet Bryn Snyder: CEO and Co-Founder of Slate Flosser

00:47 Inspiring the Next Generation of Entrepreneurs

02:38 The Journey to Founding Slate

04:30 Innovating Oral Health: The Slate Product

14:51 Challenges and Triumphs in Product Development

20:28 Educating Dentists and Consumers

21:16 Finding Initial Testers

22:58 Kickstarter Insights

24:36 Marketing Strategies

28:41 Retention Marketing

33:56 Holiday Gifting Potential

36:44 Networking and Problem Solving

38:42 Promotions and New Year Resolutions

39:46 Conclusion and Discount Code

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Leveraging Social Media for SMS and Email Growth with Jesse Clemmens, Co-Founder & CEO of HiTide

Monday, November 11, 2024 • Duration 47:01

Jesse Clemmens, Co-Founder & CEO of HiTide, a Shopify solution for growing email and SMS lists through direct message automation. Jesse shares HiTide's journey from helping creators manage messages to focusing on Shopify brands, emphasizing the importance of bridging social media engagement with direct messaging for retention. He highlights that 60% of social followers engaging with posts are not yet subscribed to email or SMS lists, presenting a significant untapped market. Jesse also discusses best practices for direct messaging, emphasizing the need for timely, personalized communication to avoid spam and enhance customer relationships.

Episode Timestamps:

1:51 Jesse's Background and HiTide's Origin

Jesse introduces himself as one of the co-founders of High Tide, a solution for Shopify brands to grow their email and SMS lists.
He explains that High Tide focuses on direct message automation, bridging the gap between social and brand-owned channels.
Jesse shares his background, including his experience at Meta and Google, and the initial idea of helping creators organize messages.
He describes the pivot from the Creator space to the Shopify ecosystem, emphasizing the success of their current platform.

8:00 The Role of Social Media in Retention

Mariah and Jesse discuss the importance of social media in the Shopify ecosystem and the challenges of managing inboxes.
Jesse explains the inconsistent reach of social media and the value of direct messages in reaching consumers.
He highlights the potential of SMS as a personal and professional communication channel, with consumers signed up to fewer brand text lists.
Jesse shares insights on the high conversion rates of SMS opt-ins and the importance of measuring the value of subscribers.

13:12 Best Practices for SMS and Email Marketing

Jesse outlines the best practices for SMS and email marketing, including the importance of welcome automations and event-specific campaigns.

Gamification in loyalty programs for ecommerce brands with Flaunt Co-Founder & CRO Chris Miller

Season 6 · Episode 9

Monday, August 26, 2024 • Duration 46:33

Chris Miller, Co-Founder & CRO of Flaunt Loyalty, and Mariah Parsons, Host of Retention Chronicles & Head of Marketing at Malomo, discuss the importance of dynamic loyalty programs for Shopify merchants. Chris highlights Flaunt Loyalty's unique service & software model, which includes designing, implementing, and managing loyalty programs to grow LTV and profits. They emphasize the need for ongoing optimization and strategic alignment with marketing campaigns. Chris shares examples like Barefaced's Mother's Day campaign, which integrated loyalty rewards into existing promotions. They also explore the balance between subscription perks and loyalty programs, stressing the importance of personalized rewards and gamification elements like badges and leaderboards to enhance customer engagement and retention.

Episode Timestamps:

2:49 Introduction of Chris Miller and Flaunt Loyalty
4:30 Bandwidth and Expertise in Loyalty Programs
10:49 Benefits of Dynamic Loyalty Programs
13:39 Case Study: Barefaced Loyalty Program
23:11 Subscriber vs. Non-Subscriber Loyalty Programs
26:24 Gamification in Loyalty Programs
43:52 Examples of Effective Loyalty Programs
44:07 Resources and Further Learning

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Luis Lluis (GrowthStable): Capturing your customer's excitement to increase LTV

Monday, November 21, 2022 • Duration 53:32

On this episode of Retention Chronicles, we’re joined by Luis Lluis, Founder of GrowthStable, a leading agency for Shopify brands to enhance their suite of Ecommerce tools. Luis, Noah, and Mariah chat through Luis’s background as the Director of Ecommerce for Porto’s Bakery as well as continuing the conversation and excitement with your customers post-purchase, how to achieve the growth margins you’re looking for, creating a cyclic flywheel with increasing LTV, how brands are losing money on acquisition, retention as acquisition, and more!