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Most common reasons why  projects go wrong:

• Scope Creep
• Misaligned Expectations
• Misaligned Budget
• Inaccurate or insufficient discovery
• Even long term retainers have a life span

The importance of thinking how to get our of something, before you get into it...

The difference between quotes and estimates...

For Projects:

• Have a specification linked to the estimate – reserve the right to change the quote if the specification changes
• Be clear where the intellectual property lies at different stages of the project
• Have a termination process from BOTH sides in your Contract / Agreement:
• If the client terminates the project
• If you terminate the project
• Have the payment schedule linked to stages YOU control
• Have a documented process for packaging up files, sending them to the client and offboarding the client from your systems

For Retainers:

• Have a termination process outlined in your Contract / Agreement
• Include a notice period – and detail from both sides
• Detail how and when final payments will be expected and what they will cover
• Have a documented process for completing work, sending data to the client and offboarding the client from your systems

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• Key metrics to track
• Targets to aim for & industry benchmarks
• Exactly what formulas to use to calculate them

Example metrics:

• Financials (Revenue, AGI, Gross Profit, Net Profit, Overhead Spending)
• Utilization Rates
• Average Billable Rates
• Labor Efficiency Ratio

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency.

He’s also the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.

In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he's helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability.

When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day.

Twitter / X: @Parakeeto

Website: www.parakeeto.com (👈 you can also get the Toolkit from here)

Podcast: The Agency Profit Podcast

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Local clients operate in a market you’re inherently familiar with. As a part of the same community, you can understand their target audience better, as you share the same environment, culture, and trends.

As a Digital Agency, you often need to target marketing campaigns to specific local audiences. Being in the same locality as a client can provide invaluable insights into the tastes, preferences, and behaviours of local customers. This can be crucial for crafting effective SEO strategies, creating locally relevant content, or running targeted ad campaigns.

With local clients, you have the opportunity for face-to-face meetings, which can foster stronger relationships. These meetings can often lead to a deeper understanding of the client’s needs, more effective communication, and ultimately, more successful projects.

While its easy for digital agencies can work remotely with clients, face-to-face interactions can still be beneficial. Meeting in person can foster better understanding and collaboration, particularly during initial project scoping or strategy development phases where nuanced discussions can be more effectively held in person.

It’s often easier to build trust with local clients. Being part of the same community or area creates a sense of shared identity and mutual understanding, making it easier to establish credibility.

Trust is crucial for any client-agency relationship, but it’s especially important in the digital sphere where clients often need to entrust sensitive data and crucial aspects of their business to their agency. Being locally present can enhance a sense of trust and reliability.

Working with local clients often leads to better networking opportunities within your community. Local clients are more likely to refer you to other local businesses, increasing your client base.

Local networking is an excellent source of business for digital agencies. Attending local business events or joining local business associations can result in referrals and partnerships. A good reputation in local circles can significantly enhance an agency's client base. There does need to be a hint of caution with this, however. Some local networking events can become stagnant (essentially the same people meeting in the same room each meeting). Unless there is an active referral practice in place, be wary if networking groups don't contribute to your business within a few months – it might be time to move on.

Working with local clients often means you’re helping local businesses grow, which can have a positive impact on your community. This can enhance your agency’s reputation and lead to more local work.

Helping local businesses grow can elevate the reputation of a digital agency within a local area. Success stories can be more tangibly demonstrated and can serve as strong social proof for the effectiveness of an agency's digital strategies.

This can either be through some form or partnership or shared community effort with some of your clients, or by tapping in to a local need and contributing individually.

In many cases, working with local clients can lead to quicker decision-making processes. Face-to-face meetings, shared working hours, and easier scheduling can speed up approvals and make project management more efficient. This is true for non-local clients too… sometimes a trip or a dedicated call can lead to faster decisions than

What is a marketing strategy?

"A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.” – Investopedia

Typically, a marketing plan consists of these seven broad areas"

• Business Goals and Financial Targets
• Target Audiences (Buyer Personas)
• Competitor Research
• Value Propositions and back story (Your “Why”)
• Marketing Channels
• Tactical Plan – also known as a marketing plan. This is where your DIGITAL MARKETING strategy fits in
• Measurement / Success Metrics – your Key Performance Indicators (or KPIs).

What Is a DIGITAL marketing strategy?

(Aka Data-Driven Marketing)

Really, it would make more sense to call it a Digital Marketing Plan as to not confuse the terminology – it is a tactical and considered process that focuses your digital and online marketing through THREE phases:

• Traffic generation – how are you going to get the right people to look are you stuff?
• Conversion to customers – how do you get those people to buy your stuff?
• Improving customer experience – turning one time customers into multiple purchasers and brand advocates

Mapping these elements out as a funnel map (using something like Funnelytics) can really help your thinking…

Typically, a Digital Marketing Plan / Strategy includes the following themes:

• A strategic plan for your website
• Structure
• Levels of Conversion
• Customer retention
• Customer service
• SEO
• Keyword research and mapping
• Competitor research and tracking
• Technical (on-page) SEO
• Content Guidelines
• Inbox (off-page) SEO
• Content Marketing
• Content plan for various phases of the Digital Marketing Plan
• Evergreen content vs seasonal content
• Types of content
• Copy
• Video
• Audio
• Imagery
• etc…
• Email Marketing
• Details of platform and opt-in processes
• General news
• Lead generation
• Lead nurturing
• Service communications
• Social Media
• Channels
• Types of content
• Themes / Purposes per challenge
• Pay Per Click
• Channels
• Budgets
• Retargeting
• Landing pages

According to Smart Insights, 45% of companies DO NOT have a Digital Marketing Strategy / Plan – is that you / your client? Without one, your efforts are haphazard and without direction…

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Paul Jarvis – A Company of One

Don’t ask the questions “what would you do differently?”, instead ask the question “How would you begin again?”

Hindsight:

• A great thing
• A curse

The truth is this: 

• You can’t change the past, so don’t wish you had
• You CAN shape the future – and this works best if you have a picture, vision or goal that you are aiming for. 

So what is my vision? (Don’t worry about being selfish with this!)

• Mortgage-free by the time I’m 41
• Retire between 50 and 55 from “Everyday business"
• Get to a place where my wife doesn’t have to work
• Either live or have a holiday home by the sea (and have the freedom to operate from either place)
• Drive a nice car (I’m a petrol head)
• Make lifelong memories for my children
• Be in a position where money isn’t an issue

What am I going to do to get there? 

Starting again...

IF I was to start again I’d: 

1. Identify my most marketable skill – web development / SEO
2. Identify how I can demonstrate the MOST VALUE to my new customers as fast as possible – demonstrate an ROI -> increase enquiry rates
3. Identify a niche (or niches) who experience this problem and where I can offer the quickest return – B2B owner/manager businesses
4. Validate the idea by offering to work for 3 clients for free… 
5. Identify the process to doing this in the smallest amount of steps:

• SEO Healthcheck
• User experience on the website
• Landing pages / bounce rates / etc

1. Put a reporting metric in place so that the evidence is clear
2. Productise this and optimise my website for the terms, questions and results from the three free clients
3. Put a marketing strategy in place

• Outreach
• Social media
• Podcasts
• PPC?

1. Identify levels 2 and 3 of additional services I could offer
2. Review my own results and pipeline
3. Refine my processes, price, client base (niches)
4. Repeat steps 3 - 11…  

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Dave Foy is a course creator and online educator for non-coders who want to learn how to build faster and more profitably with WordPress and Elementor.

As a former primary school teacher, Dave started out teaching 5-11 year olds in the U.K. so he knows a thing or two about breaking down tough-to-grasp concepts in ways that literally anyone can understand.

20 years ago, he built his very first website. Then in 2003 he left teaching, turned pro, and spent 15+ years hand-coding websites in-house and latterly for the micro agency he started with a friend.

Dave’s the creator of three online courses, The Perfect Starter Site, No Stress WordPress, and No Fear Funnels, all designed to help non-coder designers build their businesses faster and more profitably with Elementor.

He’s also co-created High Ticket Sales Funnels with his good mate, Troy Dean from WP Elevation.

Teaching people how to build websites in Wordpress more quickly and more profitably. 

Seeing the potential that non-coders could just build their ideas with page builders in Wordpress, Dave started teaching people how Wordpress works!

Why NSWP v2.0

1. The new tech – Gutenberg, Elementor 2.0
2. The potential of doing something with WordPress is greater than it has ever been

Covers the questions that you don’t even know how to google! 

Bonuses include:

• The Perfect Starter Site
• DNS & Domains
• 10 minute CSS Crash Course
• Global Styling
• Lifetime access
• Facebook Group

The importance of cementing real relationships with meaning in real life.

Register for the masterclass / Get the course!

The Masterclass

• 29th October 2019
• 30 to 40 minutes of teaching
• Completely Free
• No Stress WordPress will be offered during the masterclass
• The 5 blockers people hit when they try to use Wordpress for their business
• A free enrolment (at random, by refund) to someone who purchases off the back of the masterclass

Register for the masterclass / Get the course!

Simon Sinek: Start With Why

Dan Malby: WP&UP

Join our Facebook Group!

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Vito started his marketing journey leading a hard rock band from a small band in Tel Aviv to releasing albums and touring the world to thousands of people.

Later he applied his skills to grow a web agency to a team of 12 in 3 years before launching WP FeedBack, a communication tool for WordPress professionals, becoming the first plugin by a new company to reach 6 figures within 30 days.

Finding a pain point in your niche

• Finding a problem from within the inside of your community
• If you try to “jump in” to a different industry or niche, you can find a lot of resistance – look into your own community
• Do a survey – this is even less than an MVP (minimum viable product), BUT it validates an idea! 
• Developing a product
• Scaling without the need to hire too many additional staff
• A product doesn’t even have to be developed web SAAS, it could be anything! 

• Sell before you build

Book: The Lean Start-Up – Eric Ries

• Knowing when to pivot

People focus on the result too much – you need to enjoy the journey

• Imagine your day - don’t manufacture vending machines

People need to see you at least 5 times before they care. You need to be out there on different channels. 

• Facebook remarketing
• Google remarketing

Ask the question: how can you 10X the ripple effect?

Building your client's avatar – put pictures on your wall. 

No external money was spent on initial advertising – do this organically so you validate the idea with real followers. 

Book: Dotcom Secrets – Russel Brunson

• Nurturing the attractive character
• “Become the guy”… 
• Keep the conversation going… 

Automating the conversation: 

• Facebook groups, etc – safe places to keep engaged users in the conversation

Accept the pivot process

Twitter: @feedbackwp

Website: wpfeedback.co

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The key to scoping the competition – DO NOT get obsessed with what they are doing. You are marketing YOUR BUSINESS or YOUR CLIENTS BUSINESS, not the competitors. 

What you want to achieve from scoping: 

1. Their priorities
2. The things they are doing well
3. The things they’re not doing well
4. The things they haven’t thought of yet

The plan

Go into your competitor research with the following method. 

• Their structure
• Their Keywords
• Their CTAs / Boosts / Popups
• Their Ads
• Their Social Media

How to do it… 

Tools:

1. SEMRush or Ahrefs (or SERanking, but it won’t do the ads!)

Process:

1. Browse their site - maybe even draw their sitemap
2. Note any messages or popups
3. Look at the Ads – its where they’re spending money
4. Do some secret shopping – make an enquiry, get a quote… 
5. Do you own independent keyword research (you could do this first or at the end)
6. Identify the holes – what’s the new angle? 

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Amy Woods is an expert in content repurposing and the founder of Content 10x. She helps online content creators grow their audience by maximizing their return on every piece of content that they create. Content 10x provide content repurposing services to podcasters, video content creators and bloggers.  

Amy is also the host of The Content 10x Podcast, where she teaches all that you need to know about repurposing your content! She is the author of the book Content 10x: More Content, Less Time, Maximum Results.

Amy lives in Manchester, England and before setting up as an entrepreneur she spent 13 years as a management consultant, working on post-M&A restructuring for Fortune 500 companies.  

Content 10x – a repurposing agency.

• Growing the team
• Content 10X Toolkit (it’s coming!)

Content 10x - THE BOOK:

• A resource guide – the “Bible” of content repurposing
• The systems, processes, budgets for repurposing

How to get the most out of the content we create both in terms of intellectual value and time.

The book covers:

• Blogs
• Podcasts
• Webinars
• Emails
• Social Media
• Live streams
• eBooks / Books
• Flash Briefings
• Speaking at events
• Repurposing time
• etc...

It also covers:

• Tools
• Systems
• Processes
• Places you can get help
• How you can review your archives of content
• How to make the most out of your time

Get Content 10x on Amazon!

The process of repurposing INTO a book… 

• Amy had around 50 different episodes of podcasts that had already been repurposed
• Sit down and figure out the structure of the book
• Cross-reference existing content into the structure of the book – where are the gaps?

Amy was able to spot the gaps in the content she’d already created – she then created the external content BEFORE creating the chapter in the book. 

Understanding the reasons WHY YOU are writing the book 

• A book-sized business card?
• Or a bestseller?

MDP027 – The Benefits of Repurposing Content

Twitter: @content10x

Website: https://www.content10x.com

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Founder of Angled Crown, the Agency Trailblazer Podcast and Agency Transformation Live – Lee Jackson talks about the process he underwent to create a business that works FOR him, so he can be with his family when they NEED him.

• Understanding what you WANT so that you can make your work fit around your life, not vice versa. 
• Defining what success looks like for you, and then working back from there to make decisions 
• Life is too short – what quality of life are you modeling to your family?
• Making small decisions that have a big impact
• Set working hours
• Travel with your family
• Creating Processes
• Focusing on work being done, not working all day
• Increasing prices to reflect the value of your time
• Bring that ethos to your staff and sales
• Be nimble with overheads
• Stop comparing yourself to other people
• These changes take time – be prepared to work HARDER for a short time to achieve the work / life balance you desire

Lee's Podcast Episode – You are not a failure

MDP061 - Creating a live event for your niche

MDP046 - Transforming Your Business

MDP003 - How mentoring changed my business

https://angledcrown.com/

https://agencytrailblazer.com/

https://agencytrailblazer.com/group – FB Group

https://agencytransformation.live/

Join our Facebook Group!

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Ant Middleton – The Fear Bubble / Mind over Muscle – 

Failure is THE BIGGEST hurdle to people progressing in business. Whether thats starting ut, or developing new services and streams of income.

• The risk of gettings things wrong
• Worrying what others may think

Don't let the FEAR of FAILURE hold you back... instead, take on a positive mental attitude and follow a PROCESS that allows you to track your progress and change your stance over time...

1. Accept it – it's going to be with us for a LONG time
2. Learn from it – if something doesn't work, that's fine... What can make it work next time?
3. Embrace it – if you're not moving forward, you're not moving... It's better to try and fail than not to try at all.
4. Build in measures to protect you from it...
5. The example of a new idea
6. What's the smallest possible version of your new product / service
7. Who would buy it?
8. How can you deliver it in the fastest possible time (with no bells and whistles)
9. What does success look like?
10. If you meet success, what does version 2, then version 3, etc look like?

In business, this can be VERY closely linked with failure, but maybe there are other things that scare you...

• Speaking publically
• Being direct in meetings
• Creating strategies (what if they won't work?!)
• Live social media posts

The problem with fear (and where it links to failure) is that it focusses on the destination – if you're scared of heights and you go to the grand canyon, have you "failed" if you don't stand at the edge.

Break your fears down into bite-sized chunks and normalize them by spending time in that space, and then celebrate overcoming these chunks - the destination will come round soon enough.

Gary V – "Entrepreneurs get hooked on the destination and forget to enjoy the journey."

ENJOY THE JOURNEY – it's up to you to make of it what you will... Money will come if you TRUST in the PROCESS. But if you're too afraid to step out of your comfort zone, then you won't move any further forward.

This is where it really gets tough... be honest with yourself about your own emotions and shortcomings.

• Emotions – understand when and where you are TOO emotional. In places, emotions aren't a good thing IF they overrule your head
• Shortcomings – we all have them, and that's fine – where is there someone better than you at a particular thing that you can plug into your product / service so that you don't have to do it.

Ultimately, with a few strategies in place and the acceptance of fear and failure in yourself, you make both of them work to further you and your business beyond places you could ever imagine.

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Jason helps developers and designers discover their niche, plan out and market themselves to build recurring revenue, and stay in the feast. So that they can live the life that they want and ultimately reach the goals of why they started their own business in the first place.

He has run his own web development business since 2010 helping established online businesses, increase sales through optimization, conversion, and behavioral strategy. He does this through on-site personalization, email, and marketing campaigns to learn more about the potential and existing customers to decrease the time to first purchase and increase repeat purchases.

He's an avid baseball fan of the NY Mets, loves to travel and spend tons of time with his family.

Keeping in touch with client work

Helps you stay relevant and real with your peer group. 

Being able to talk the language of your clients. 

Word of mouth only works for so long. You need to develop a new method of keeping on top of leads… 

Constructing Recurring Revenue Products

It’s not money for nothing – you DO have to work! 

Recurring Revenue and Predictable Revenue – they are ultimately the same thing! 

• What kind of people do you like to work with?
• What kind of projects do you like working on?
• What are you good at doing?

In a predictable income stream, you need to have inputs to create an output. You need to know all the inputs and the timeframe to get to the output. 

Red flags list – the non-negotiables you can’t compromise on. If a client raises a red flag, you’re probably not a good fit. 

Then you list your products / services… Where can you add the value? 

Knowing what your client wants and what they expect helps you build your systems

Systems REALLY work when they serve you AND your clients.

Jason’s processes include:

• Weekly phone call
• Communicate by email
• Onboarding

… all because his CUSTOMERS told him so!

Communication is key – build this into your service contracts.

You have to think about the OFFBOARDING as well as the ONBOARDING… 

Pricing structure

A tiered model:

• One-off projects – for people with nothing to get something
• Retained – Budget vs value… but value includes strategy, research, tech support, etc… 

Mor Cohen

Philip VanDusen

Chris Ducker

Jimmy Rose

Zapier

IFTTT

Website: rezzz.com

Podcast: Live In The Feast

Twitter: @rezzz

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Thiago Carvalho is the founder at Deer Designer, former Head of Creative at the Daily Mail (a UK Newspaper) and has been Digital Specialist for over 20 years.

Deer Designer – a service for anyone that needs design work

The idea is for you to get a personal designer for as long as you are a client.

The challenges of finding a freelancer: 

• Holidays
• Finding a Job
• Other clients

The process: 

• You send an email
• The PM and designer check the task
• The designer works up some options
• The quality team checks it
• All assets are delivered to you

Clients can work on multiple brands all for one account.

All designers are around the world are given a fair wage and are given options in what they do and how they want to work. They are also paid above an average wage for the locale that they’re in. 

Website: deerdesigner.com

LinkedIn: click here

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How ChatGPT and Bard are different:

ChatGPT

• Database until Sept 2021
• Uses a volume of written text to understand and produce new output.

Bard

• Trained by a specific data set for conversations
• Main goal is to provide simpler results than the SERPs and trigger conversations

• ChatGPT:
• Better at writing.
• Stores previous conversations.
• Can share responses with others.
• Offers various plug-ins and integrations with popular sites and apps
• Bard:
• Better for research.
• Can research current information such as recent events.
• Read and summarize webpages. 

• KW Research / Content Ideation
• Content Auditing
• Types of content
• Content Planning & Structure
• Heading compilation
• Internal Linking
• External Linking
• Meta information (Meta Titles & Descriptions)

• Google Bard
• SurferSEO

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Andrew and Pete are the fun business duo who help small business owners scale their business so they can stop swapping time for money. They have a weekly YouTube show and run one of the UK's leading marketing membership community, called ATOMIC. Winners of the 'Digital and Social Media Company of the Year Award', and also 'Business Personality of the Year Award'.

As the authors of two-hit books, 'The Hippo Campus' and 'Content Mavericks' they regularly keynote international conferences such as Social Media Marketing World and have been featured on sites such as Inc., Huffington Post, Social Media Examiner, Convince and Convert, Entrepreneur on Fire and Kim Garst. They are ranked in the top 100 digital marketers in the world and host one of Europe's largest small business growth conferences, ATOMICON happening in Newcastle-upon-Tyne. You can find out more about them at: www.andrewandpete.com

Andrew and Pete run a business that helps businesses scale… 

• Atomic – membership
• Atomicon – Annual event
• Books

Scaling by productising on the one-to-many services

Get strategic about what makes you the most money…

• If you don’t have a big audience, trying to produce a course is missing the point

Theres a problem with the hustle mentality – it never stops! 

If you’re not charging your clients enough, then you don’t have the time to build the rest of your business… 

The catch 22

You don’t have time to market

You can’t afford to outsource

You can’t fire a client because you haven’t got time to market

The things that have the biggest impact in our business are often the “scariest” to do…

The solution: find the fear and follow it…

Breaking the catch 22

1. Get some encouragement – you can do this… 

• This is why communities are so important to business owners
• Encouragement can come from demand – if you can prove the demand, then you can have confidence in the delivery

1. Consequence forecasting – look at all the unknowns and plan out the possible routes through them.
2. Do a proof of concept test

Taking the emotion out of the decisions, instead, look at the facts and make a decision on that too…

Website: andrewandpete.com

Join our Facebook Group!

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What recurring revenue IS NOT:

• Money for nothing
• Service Fees
• To be taken for granted

What recurring revenue IS:

• Predictable
• Built to scale
• A means to deliver ONGOING VALUE to your clients
• A benchmark to provide security for you / your staff / your family

Do a quick calculation – how many people depend on your company? 

Number of staff + their spouses / dependants (animals?!)

SO… = 10 staff = 24 lives dependant on our income

Recurring Revenue and Me… 

Freelance Business: 

• Started with £10.00
• NEVER lost a quote on price
• Triggered the feast/famine cycle in my business and my family life
• Built a successful “freelance” business, but didn’t have the overheads to employ anyone
• Built it into low six figures

Ecommerce Agency: 

• Team of 16 when I started…. 
• Turnover of around £600,000 with around £240,000 (£20K / month) of this being recurring
• When I left (2 years 3 months later): 
• Team of 36
• RR of £96,000 / month (or £1.15M)

SO… 

• Started in 2016
• By month 7 RR covered the overheads of the business
• Y2 - six figures of RR
• Y3 - multiple 6 figures… 
• I have NEVER not paid myself or my team
• The team started as 2… it’s now 9. 

What RR gives you that's MORE THAN MONEY

• Business Value
• Looking to sell your business 1 day, contracted RR is the second biggest multiple of business valuation (after property)
• Freedom
• The power to make decisions
• Commitment
• A platform to add and demonstrate value to a select group of clients
• The ability to charge what you’re worth, rather than racing to the bottom
• A means to get out of the feast / famine cycle

You’re talking just about agencies, right? 

WRONG! 

• I AM talking about service based B2B business… 
• Consultants
• Copywriters
• Designers
• Developers
• Marketers
• Social Media Managers
• Bloggers
• Course Creators
• Researchers
• SEOs
• Lead gen
• Photographers
• Illustrators
• Authors
• Translators

How do you get started? 

• Design
• Market
• Deliver

Sound good? 

www.marketingdevelopment.academy/renegade

Unpack the themes of designing, marketing and delivering RR services IN YOUR BUSINESS

12 weeks

6 x 1-to-1 calls 

Practical applications

Identifying your customers

Delivering Value

Join our Facebook Group!

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Born in California and raised in Texas, Kyle is a husband and proud father of three. After spending 15 years in graphic design and acquiring a business degree, Kyle launched OGAL Web Design in 2017. Kyle is passionate about helping small businesses succeed online through custom websites and digital marketing campaigns.

Strategic ways to use digital marketing tools – doing fewer things more effectively.

Understanding your audience

Digital marketing has a snowball effect.

Websites: ogalweb.com / theadminbar.com

Facebook: The Admin Bar

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Nicole Osborne is a personal brand and social media coach based in London and the founder of Lollipop Social. Nicole helps entrepreneurs get sweeter marketing and social media results.

Originally from Eastern Germany, Nicole works with entrepreneurs and small businesses to increase their influence and visibility on social media with stand-out personal brands and engaging content marketing.

Nicole’s marketing career started at the Financial Times nearly 20 years ago. She is a Chartered Marketer and has successfully delivered marketing plans for leading brands, social media marketing agencies and tech start-ups.

Nicole loves to share sweet tips and has been a guest on numerous Twitter chats and marketing podcasts. She is a regular marketing events speaker talking about how to increase visibility and get better results with on brand and non-vanilla content.

Nicole launched her vlog series: Wunderbar The Marketing Efficiency Show with time-saving tips for people who want to grow their audience and feel proud again of how they come across on social. Sign up to the Sugar Rush, Nicole’s weekly newsletter to be first to find out about new episodes.

Nicole is a co-founder of GoWithThePro a brand-new online membership group which helps social media and digital marketing freelancers to grow their businesses.

If you’re in digital marketing, you need to be active on social – it’s your best shop window. You NEED to make time for social.

Planning your time: 

• 1/3 your time working on your business and business development
• 1/3 your time delivering work
• 1/3 your time marketing / social media!

Where does your audience hang out… pick two platforms and commit to them. Don’t get fear of missing out for the platforms you don’t use.

Which part of your personal story do you want to share and which parts do you want to ring fence?

Making consistency: 

• Think about your tone of voice and your visual assets.
• Awareness calendars
• Post ideas – content download
• Behind the scenes content
• Curated content

Tools: 

• Trello
• ContentCal
• TwitterChats
• Twitter Smarter
• Google Alerts
• Social Media Examiner
• Google Analytics

Content Repurposing: 

Take your main content and then choose one level of content repurposing. When you’re comfortable with that, and then add another.

Philip Van Dusen – Episode 50

Janet Murray

Website: lollipopsocial.co.uk

Twitter: @lollipop_social

LinkedIn: click here

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Founder of Angled Crown, the Agency Trailblazer Podcast and Agency Transformation Live – Lee Jackson – talks us through the process he underwent to deliver a successful live event for agency owners from around the world.

The 5 stages of transforming your business

• Identity
• Value
• Platform
• Output
• Future

Why you should put on a live event… 

There are some things that you just CAN’T do online. Live events help you:

• Meet new clients
• Find suppliers
• Make plans

Live events also MAKE people invest in their business

Releasing the event: 

• Having the plan on the content and structure
• Announcing it to the audience
• Further growing to your audience:
• Month 1: build the audience through Facebook retargeting
• Growing your pixels and custom audiences
• Month 2: tell people the content of ATL
• Messaging tailored around the audience pixels that you’ve grown
• Month 3: the countdown for the event
• Targeting natively and through the pixels
• Using magazines to find your audience

MDP046 - Transforming Your Business

MDP003 - How mentoring changed my business

Lee’s review episode on the Agency Trailblazer Podcast

Agency Transformation 2020 – more of the same!

Troy Dean

Chris Ducker

Dave Toomey

https://angledcrown.com/

https://agencytrailblazer.com/

https://agencytrailblazer.com/group – FB Group

https://agencytransformation.live/

Join our Facebook Group!

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With a background in art theory, Piccia Neri has been a practising designer for over 2 decades, working with major cultural institutions as well as top London agencies on global brands. Piccia led the creative direction of the design department at the British Film Institute, London. She was vice-president of the Chartered Society of Designers (UK) 2013-16.

After 20 years in London Piccia currently runs her own global web, UX & design consultancy agency from Spain. Besides building websites, apps and brands, she educates developers, techies and marketers as well as clients on design, running workshops and courses, and speaking at international conferences on design topics.

Why design is important for marketing

Design is not styling. 

Design starts way before that with the process and the planning – this is where it starts from. 

With digital products you need to take things into consideration: 

• Accessibility is an example of this… 
• E.g. the apple original logo

To put it simply – “good design is good marketing"

What is the thought process that goes behind good design? 

Planning is the key – what is the experience you want them to have? What emotions do you want to evoke in your clients… Creating empathy with the target audience.

User experience is not just on the page – it’s about how you communicate. 

UX is NOT just for big corporations – it’s for everyone… 

Piccia’s Courses: 

– The mini (free) course – the framework of good UX

– UX For Everyone – paid course… a deep dive into the entire UX process that you can use AND sell as a team of one (or more)… 

Understanding your target human

How everything to do with marketing, design, copywriting, etc… comes down to understanding your target audience(s), and finding EMPATHY with them.

The process: 

• Research 
• Planning
• Testing

Empathy leads to accessibility… 

Lee Jackson - Agency Transformation Live

Kyle Van Deusen – The Admin Bar

Andrea Zolner 

Don Norman

Website: piccianeri.com / designforgeeks.com

Facebook: Design for Geeks, Devs, Techies and Marketers

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Biography:

Roger helps people keep their marketing simple in a world where business bullshit and complexity threatens to stifle success.

An experienced marketing professional helping businesses with their marketing strategy, content, and social media, Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before getting out of all that and starting his own consultancy.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator and podcaster, and as a speaker. He’s the host of the popular Marketing and Finance Podcast.

As a qualified yoga and exercise teacher, Roger has also been known to ask his clients to take off their ties and put on their trainers, taking their fitness, as well as their marketing, to the next level.

Main talking points include:

In a small business, you have the ability to be nimble. The bigger a business gets, the hard it is for a person to be unique and the more red tape there is. The further away you get away from the customer. 

Starting the entrepreneurial journey

You need to start with a plan! 

• Either leverage your existing network or profile
• Or… start to think about exactly who your target customer needs to be

Start with your “Customer”

Marketing is so much more than just communications. Marketing is: 

• Understanding your customer
• Finding out their problems
• Creating a product or service to address that problem
• Market that product / offer to your chosen market

Keeping Marketing Simple

With all the shiny toys, its easy to get hooked on the tactical delivery of your “marketing” – but starting with a strategy keeps things simple. 

Strategy is a word that scares people. 

The concept of strategy is sound: 

• Have your offer 
• Have a goal

With these two, you can start putting the communications together. 

Goals are essential – and they need to be aligned to your offer. 

Having someone to keep you accountable to your goals. 

Traditional marketing was far more interruptive marketing. “New” marketing is far more education through content marketing. 

Connect With Roger:

Website: rogeredwards.co.uk

Twitter: @roger_edwards

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Mor is the owner and lead designer of The Branding Designer, a flourishing branding agency, and FlixFrame, a successful web design agency. Her sites are showcased in GeneratePress Premium library. She is on a mission to share her extensive experience and expertise to help you excel and level-up your design skills through her design-focused course.

The foundations of good design

• Typography
• Colour
• Layout
• Spacing
• Brand

Understanding who you are talking to… it all starts with the audience

How do we know that the design isn’t working? 

Firstly – it’s not converting!

 Creating a style guide for you PROCESS… this becomes a roadmap. 

Join Mor's Design Class

Google Fonts

Unsplash

Website: flixframe.com

Twitter: @FlixFrame

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May King Tsang is a FOMO Creator and Social Media Correspondent. Her role is to Live Tweet, and broadcast live on Facebook and Instagram all from her smartphone!

She’s been Live Tweeting professionally for many years helping conferences, fesTEAvals and workshops trend with their hashtags in Australia and the UK.

She also trains and mentors Social Media Managers to produce the right content for their clients, and produces Social Media Review and StraTEAgy reports for business owners across the major Social Media platforms.

You’ll mainly find her tweeting at @maykingtea.

Twitter

• Always THE place for breaking news
• National / International
• In your niche / industry
• It's in the moment, it is live
• Twitter’s algorithm has tools that allow you to find extra exposure for your tweets
• Its where the journalists hangout
• You need to work strategically 

May King's story: 

Moved to Oz in 2010 with her husband. They divorced in 2012 which lead to an immigration issue. 

Final settlement came in 2016 – which lead to her to a place of depression and low self-esteem. In 2016 May King came back to the UK and had to rebuild her life and business. 

This became an opportunity to become more strategic and more focussed on her business, her marketing and her business development. This lead to working with Google in 2017. 

In Australia, May King had been a people pleaser, whereas coming back to the UK, she understood that she was going to have work really hard to change this to have more focus. 

Marketing through social media

Business owners need to be in more than one place, maybe even three networks. 

Start engagement by being complimentary 

Using Hashtags for tweets and searches

Repurposing content (especially video) is happening more and more regularly and is becoming far more accepted. 

Lately – http://bit.ly/LatelyMKT

Alex Curtis

@BizPaul 

Book: How to win friends and influence people

Chris Ducker / Youpreneur

Andrew & Pete / Atomicon

Lucy Hall / Social Day

Twitter: @MayKingTea

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Rachel Extance is a business storyteller. A professional journalist for 15 years, she now helps organisations create content tailored to their audience. Rachel has worked in print, digital and social media for newspapers across the UK. The stories we tell are powerful. They create connections, change opinions, inspire and delight. Rachel will show you how to use storytelling to build your business.

Taking journalism into marketing

• Your personal story
• Your business story
• The stories of your customers

How to start turning marketing into a story

• Start with your own story
• Knowing what your “why” is
• Start with first impressions

Start with a strategy and find your medium… 

Going to big events

• Putting yourself out there 
• Networking with delegates
• Giving yourself some confidence
• Thinking about how you build a business and pivot as and when you need to

Website: click here

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The perception of an agency as a commodity service can have several negative impacts on its growth. Here are the key issues: 

1. Price Competition: When a service is viewed as a commodity, the price often becomes the primary differentiator. This can lead to a race to the bottom in terms of pricing, squeezing margins, and reducing profitability.

2. Reduced Perceived Value: If an agency is perceived as a commodity, its unique selling points or unique aspects may be overlooked. The perception of value can decrease, causing clients to be less willing to engage or less loyal.

3. Difficulty Differentiating: In a commodity market, it's challenging to set yourself apart from competitors. Angela's agency may struggle to differentiate its services, resulting in lost potential clients to competitors who appear to offer the same services at a lower cost.

4. Limited Innovation: Commoditized markets often stifle innovation because of the relentless focus on cost-cutting. An agency might find it difficult to invest in new ideas, technologies, or processes that could actually improve service and client satisfaction in the long run.

5. Customer Loyalty and Retention: With services seen as interchangeable, customers may be less loyal and more likely to switch providers for minor price differences. This could lead to higher client churn rates and increased costs in attracting new clients.

6. Short-Term Relationships: If clients view the service as a commodity, they may not see the value in developing long-term partnerships. This can limit opportunities for repeat business and referrals, critical aspects of growth for many agencies.

Viewing contracts as business partnerships rather than commodities can have several beneficial impacts on an agency. Here are some of the key benefits: 

1. Long-Term Relationships: Viewing clients as partners foster long-term relationships, which can lead to repeated business, referrals, and ultimately more stable and predictable income streams.

2. Improved Collaboration: When clients are viewed as partners, they're more likely to engage in collaborative and productive discussions that can lead to innovative solutions, better outcomes, and higher client satisfaction.

3. Better Understanding of Client Needs: Treating clients as partners typically involves a deeper dive into their business, allowing the agency better to understand their needs, challenges, and goals. This understanding can help the agency to provide more personalized, effective services. 

4. Increased Trust and Loyalty: Partnership implies a certain level of trust and shared commitment. This can increase client loyalty and reduce client turnover.

5. Value-Add Services: With a better understanding of the client's business, the agency can more easily identify opportunities to add value beyond the specific terms of the contract, increasing the client's overall satisfaction and willingness to continue the relationship.

6. Enhanced Reputation: An agency known for treating clients as partners is likely to have a strong reputation in the industry, attracting more potential clients.

7. Reduced Price Sensitivity: Clients who feel they have a partnership with the agency are likely to see the value of the services provided beyond just the cost. This can reduce price sensitivity and increase the potential for higher profitability. 

8. Shared

Why recurring revenue is important for your business. 

How we set up and manage recurring streams of income in our agency. 

How we sell recurring services at different levels. 

How to scale recurring services through outsourcing and partnerships. 

Website: click here

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Pascal Fintoni is a professional trainer and speaker specialising in helping business owners get more enquiries from the Web. He started his career in 1994 in London working for a well known holiday company creating campaigns for TV, radio, newspapers and of course the Internet.

Pascal quickly developed a passion and unrivalled knowledge for digital content marketing and his time is shared between speaking at conferences and delivering interactive and practical programmes for marketing consultants and professionals as well as small business owners.

Pascal is also a video producer and director and he has successfully introduced many of the storytelling techniques used by filmmakers into his coaching to help his clients create better online content faster.

Starting your own business. 

• Didn’t want to chase work to pay the bills
• Wanted to give a better service to clients and spend time with them, regardless of what the quote determined.
• Be clear about what you want to do
• Pascal wanted to work with owner/managers
• Didn’t want to get involved in the implementation
• Reconnect clients with who their clients actually were
• Learning how to say “no"

Staying as a consultant – not growing to an agency

• Staying as a critical friend help elongate client relationships
• Freedom within service offerings to change things as he wanted to 

Shaping your model and your personal brand

• Politely decline the offers for coffee, etc… they DO NOT help YOU build YOUR business!
• Define the things that are for you and what are the things you use 

Something brave for 2019… what could you STOP to free up time and value? 

As much as you work hard to look after your customers, what are you doing to look after yourself? 

Video marketing

• Your level of enthusiasm equates to the same level of fear in your clients
• DON’T call it “video marketing”, instead call it “video customer service"
• You can’t argue with good customer service
• Is good customer service to send links to high-quality tutorials or videos that would be useful for your customers
• Would it be helpful to save that video for future use and future customers? 
• Why not create a youtube channel of curated videos, tutorials, etc… 
• The better ones can then be embedded in a blog post
• Over time you can introduce making your own videos, or co-create your own videos
• People are the best in conversation mode
• After a few of these, people may want to move to solo shows

Website: click here

Twitter: @pascalfintoni

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Jessica is the founder of Super Mum Society, a motherhood empowerment brand, with the sole aim of helping mums realise that they truly are super and that their superpowers are based on being themselves.

She is a professional speaker, who has appeared for big names such as The Inspiring Success Club and Marks & Spencers. Jessica also runs a YouTube channel on self-development for mums, a podcast called Motherhood Motivation, is a time management expert and has been a successful professional in health & fitness, hospitality and event planning industries.

Launching the first paid product – not a high ticket item that can always been used as a freebie if needed.

Jessica had to face the realisation that she probably wasn’t going to be a Mum, yet it was something she desperately wanted. She came to terms with the fact that she may not be able to do this without adoption, but then the miracle happened and she fell pregnant. Having planned this journey for 15 years, Jessica had a plan on how motherhood was going to work. She therefore applied everything she had learnt in business to parts of her life and the planning of their home for family life. 

The Super Mum Society fills the void in giving Mums a place to go and to share these tips that Jessica has developed over time.

Planning your time and your business:

• Beginning with the end in mind
• Finding out what you WANT to do, and then put them into order
• Thinking about how pieces of your business go together
• Have a rhythm to how you review your plan
• Don’t spend your time on things you don’t need to. 
• Two things your planner MUST include: 
• Self care
• Time for planning

Applying systems to your life: 

• Start with trying something small, and then scale it up
• Only apply processes that you are all prepared to adopt yourself
• Ask yourself the question: “Why is this taking so much time?"

Website: click here

Youtube Channel: click here

Podcast: click here

Blog: click here

Instagram: @supermumsociety

Download: Feel less tired on less sleep  

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Damien is a Belgian expat living & working in Luxembourg. Previously a Physicist engineer with an 18 year corporate career in Research and Development, and a 30+ years passion for technology and IT in particular.

Damian started EasyTECH part-time in 2013 as a side hustle and finally left his employer in September 2016 to work as a freelance Apple tutor and consultant.

Since June 2018 Damien has been hosting the Macpreneur podcast, a show for entrepreneurs who run their business on Apple gear.

Helping entrepreneurs run their businesses with Apple products. Damien wanted to start a business in the technology space. This started with consultancy and personal coaching, which has expanded over time.

Damien reviewed the market and found a lot of competition with Windows PCs, but not for Apple products.

Starting out

Mum was self-employed and this was instilled from an early age… It was a goal in life to run his own company.

Family circumstances in 2007 lead Damien to a point of making a decision about becoming serious in starting a company.

Starting with clients was a side hustle on top of the day job.

The tricky part came in deciding when to go full time – initially, this was a financial revenue goal, but this didn’t work. This lead to a change of focus to a financial runway… Building security was important for family life.

The mistake was thinking that the momentum was scaleable in its current form. The problem was prospecting.

Finding clients

First clients were purely friends, family and word of mouth – basically leveraging his own network.

After going full time, Damien joined his local BNI group. This move meant Damien could move into B2B clients which is more profitable for him.

Launching a podcast was the next phase in prospecting and is allowing him to move towards online courses, online training and additional streams of income that are lower cost, but more profitable.

New prospecting strategy: Providing value in free content that leads to productized offerings.

Website: click here

Podcast: Macpreneur

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Matt is a web designer, marketer, agency owner since 2006 and worked in the digital space since the year 2000. As a passionate advocate of lead generation and marketing funnels, he wants to help every agency owner to generate more leads for their business.

What is a funnel and why is it important to marketing? 

• In its simplest form, a funnel is a means to provide the solution for a problem that a customer has. It’s an awareness cycle
• The main issues of a funnel are that they need a time investment to create, and without a core strategy, they become laborious and unfocused
• The Feast and Famine Cycle

Introducing FunnelPacks.co

What's included: 

• Lead magnets 
• Landing Pages
• Welcome email
• Nurture Email Sequence
• CTA offer emails
• Tutorials 

Is running a funnel expensive?

You CAN run a funnel absolutely free, but a little investment makes things run more smoothly.

Matt's bigger picture – changing the opinions on mental health and teaching in school. 

www.funnelpacks.co

Founder Offer (Available until 31st May 2019)

SEO Funnel Pack

Wordpress Care Plans Funnel Pack

Website Audit Funnel Pack

Web Design Funnel Pack

Matt on The Admin Bar

Website : click here

Email: support@funnelpacks.co

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Philip is a highly accomplished creative leader and expert in brand strategy and graphic design for some of the world’s most successful global agencies, retailers and consumer products companies, including P&G, Gap, Inc., Petsmart, PepsiCo, GE, Chevron, Safeway, Delmonte, Diamond Foods, and Johnson & Johnson among many others.

Philip has helped Fortune 100 companies and entrepreneurs alike create and revitalize brands, identities, websites and launch new products for 20+ years. He has served as VP of Design of Global Snacks at Pepsico, VP of Design at Old Navy and Executive Creative Director for the global branding agencies Landor Associates and Anthem Worldwide. Philip is currently the founder and principal of Verhaal Brand Design which specializes in strategic brand development, graphic design and marketing.

The importance of support and networking in the entrepreneurial journey. 

Offering your services to the entrepreneurial community: 

• Becoming an expert
• Giving value without EXPECTING return

This sets the premise of content marketing – giving value to the world… This helps you build a brand in your niche. 

Building a content library takes time

Branding for the personal brand

• Branding is branding - it's just a question of scale. 
• The three Rs
• Recognised
• Remembered
• Revered

Recognition and remembrance come through consistency, colour, placement, iconography, etc… The visual components need to be consistent. Not doing this is simply limit the effectiveness of everything you do so far. 

How content marketing vets your leads and enquiries

Starting out with your own branding as you start your business.

Smaller agencies are starting to pick up the work from the big brands by the smaller, faster and cheaper smaller and virtual agencies. 

The rise of the consultant and the global digital economy has had a remarkable effect in the marketing industry. 

• Making your online presence robust

Website : click here

Youtube Channel: click here

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Jimmy is lazy. He likes automating things or creating processes so he can do less boring work. He helps business owners be more efficient so they can focus on the parts they actually like doing.

Why automate your processes?

• Where to start and what to automate?
• It can take a number of hours to start automating your processes.
• The time saving
• Which directly relates to the cost saving

Where to start:

What an automation is:

• Start with a trigger
• Then perform an action

Example – lead scoring

• Check for companies that have more than 20

What to automate: 

• Double handling of data
• Eg Social Media
• Back and forth email
• Eg Bookings
• Collecting Content
• Anything tedious
• Eg following up emails
• Anything you have to do manually
• Eg Roll up triggers in to a digest
• Eg Mentions of your brand on twitter

Website : click here

Podcast: click here

Youtube Channel: click here

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Kim is an online entrepreneur and content marketing specialist. Having pivoted and moved her business around a number of ideas (discussed in the podcast!), Kim discusses how she has now moved to the point of creating a physical product and how she uses her understanding of content marketing not only to inform the product itself but also to sell it to a global audience. 

Mastering the craft

• Just show up
• It may be crickets when you start – but you start to learn what DOESN’T work… 

Content Creators Planner

A content creators planner based around your business goals

• Structures content
• Calls to action 
• End goals

Content strategy plan that breaks down monthly and then weekly

Using funnels

Combining paid traffic with organic traffic is how you scale your business. 

Overdeliver – Brian Kurtz

Twitter: click here

Website : click here

Podcast: click here

The Kim Doyal Show: click here

Content Creators FB Group: click here 

Content Creators Planner: click here

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Chris Ducker is a serial entrepreneur who has worked his way up as an entrepreneur working 14 hour days 6 days a week to become a virtual CEO. Chris has also written a book on becoming the go-to leader in your industry and build a future proof business. Not only is Chris an author he also runs the YouPreneur podcast where he introduces his audience to some of the top online business minds, as well as fellow personal brand entrepreneurs from around the world.

Based in Cambridge, England, he owns and operates several businesses, that combined house over 350 full-time employees around the world. He’s also a trusted international business mentor, keynote speaker, podcaster, blogger, as well as the founder of Youpreneur.com.

Chris hosts the annual Youpreneur Summit, which is held in London each November and is the self-proclaimed ‘Proudest Brit’ doing business online!

Building businesses around personal brands

• Content marketing is the only real marketing out there – P2P (People to People Marketing) 
• Looking back is just as important as moving forward!
• The journey is about the long term game.
• Your customers play 100% role in growing your business

Website: chrisducker.com

Book: Rise of the Youpreneur

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Robbie is the founder of RJH Digital – originally a freelance company, but now a full-service digital agency. almost 12 months after his previous appearance (in episode 007!), Robbie returns to the podcast to update us on how life and business are going...

Growing an agency

• The journey is a change in mindset from “this is a freelance gig” to “this is an agency business"
• From the “I” mentality, to the “we" mentality
• Process
• The Team
• The Process
• The Sales
• The Finances

Where to make the investment in your team

• What does your day look like and where do you spend your time?
• A six week time study

"Don’t waste your energy on things you don’t need to”

“Freelancers won’t care about your business the way that employees do”

The vibe of the company lifts with employees.

Using a Business Coach: 

• Helps with mindset
• Helps with understanding
• Helps with structure
• Keeps you accountable
• Helps with team culture
• Keeps focussed on Business Growth

"Act more like a business owner and think more like a business owner."

You need to be open for YOUR ROLE to change

• Moving away from execution
• Moving towards account management / strategy / personnel development

“Good managers manage themselves out of a job”

Website: rjhdigital.com

Social: LinkedIn / Facebook

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Sales that drive growth aren't incidental – they come about through a persistent drive to build a business. (Get the 50 business development ideas you can use every day). 

Savvy business owners know that all business is an investment. Their profit is a direct multiplication of what they put in. So they ask the question "What's in it for me?" If you can answer that, you'll make sales. If you can't, you won't.

To be clear, I'm not talking about giving away complete strategies or "free work" for clients, but I am talking about understanding the potential BEFORE you approach a client, and presenting the opportunity to them in such a way that they understand what could be in it for them from the outset.

This is often far easier to do with existing clients to upsell them on to new products or services as you understand their business model already, there will be a learning curve for any new client, but even utilising tools like CHatGPT can help you run audits in seconds – and that's exactly what SEOHive's Scout Reports and Local SEO Audits are designed to do. 

Any client that isn't interested in the opportunity (or who is just going through the motions) probably isn't a great client in the long run – you may do a project, maybe 2, but they won't be a long-term client.

So, what is the opportunity your clients are looking for?

• Search position?
• Sales?
• Enquiries?

What's their average conversion rate? If you can ascertain that, then you can literally forecast from spend to return.

Example:

• A client receives an average of 1000 website visits per day.
• They receive around 35 enquiries per day for their service.
• Of those enquiries, 60% become quotes, and they close about half of all quotes.
• So from the 1000 visits, they get 21 quotes and close 10-11 of them.

It goes to stand then, that if they can increase their traffic of the same quality by 100% (so 2000 visits per day) that would lead to 42 quotes per day, and 21-22 confirmed orders.

If they can 10x their traffic then that would be 210 quotes per day and 105 orders.

So without improving anything but traffic, you can demonstrate a return.

These are the numbers that help clients make investment decisions – are you selling through presenting the opportunity? If not, why not?

Check out SEOHive's Scout Reports and Local SEO Audit if you'd like to present SEO opportunities to your clients with a view to increasing your MRR. 

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Magnus' skillset is founded in software development, marketing automation and AI and he works to assist other companies in using these tools to improve customer interactions and grow revenue. 

• "Building a flow chart of logic that changes based on the needs of the user”
• Content recommendation engines (similar to product recommend engines). 
• AI bots to recommend SEO optimisations to content.

Book: Data-Driven Marketing

Website: unemyr.com

Course: Marketing Automation Made Easy

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Mike wants to get sales training into the hands of every child and school in the world. He believes confident people don't make stupid decisions, and they're confident if they can sell. He's the world's #1 sales coach for funnel builders and the author of From Single To Scale.

In this episode, we talk about how entrepreneurship is MORE than just making a living – it's about finding your PURPOSE.

Sales training to be on schools curriculum

• Build yourself out of poverty

Sales is about serving an audience.

Funnels have nothing to do with the systems or tools. It’s about reaching people who don’t know who you are. 

How funnels work: 

• People need to find me
• Become a subscriber
• Become a lead
• Become a customer

The sale is just the end of the beginning

The FIRST marketing campaign you should build for EVERY new client is to their CURRENT customer base.

Mike's Book – “From Single to Scale”

"It’s often not a marketing problem, but a PROCESS problem" – Mike Killen

Selling Funnels: 

– addresses the set and forget mentality. 

– is VERY lucrative

– more scaleable income

Book: Rich Dad, Poor Dad

Book: Seth Godin – This is Marketing

Documentation Program: Quip 

Dave Foy

Troy Dean

Lee Jackson

Website: sellyourservice.co.uk

Youtube: Sell Your Service

Twitter: @Mike_Killen

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Lee Jackson is an agency owner, podcaster, solopreneur and business transformer. He runs both Angled Crown and Event Engine (his two agencies) alongside becoming a leader in the digital agency space. in this episode, we explore why Lee HAD to transform his agency, and how he's helping others to do the same thing!

“Everything is driven from your mission”

Agency Reset Roadmap - deep dive found in episode 200!

Transformation happens in small steps… 20% changes

Comparison is a killer

The importance of making time out for your family. What can you do:

• Holiday
• as house sitters for family
• staycations
• Meal planning

24th April – Agency Transformation Live

Goes through all 5 pillars of transformation – use the code: ilistened for £75.00 off!

Martin Huntbatch

Tim Ferris – The 4hr work week

Dave Foy

Michael Killen

Troy Dean

Chris Ducker

https://angledcrown.com/

https://agencytrailblazer.com/

https://agencytrailblazer.com/group – FB Group

https://agencytransformation.live/

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Today the podcast turns 1!!! It's been a fun and sometimes scary journey, but it's amazing how something is ingrained in your life and you start to love it! In this episode, I briefly explain how I produce the podcast – including the tech and the software – and how it gets syndicated to all the awesome people that listen to it!

• Pod pack 1 mic
• includes Boom arm
• Pop filter
• Cast (QuickTime for solo shows)
• Evernote
• Audacity
• RelayThat
• Pippa
• Otter.io

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Bob is a digital agency owner who has been on a journey through the scaling process and has experienced the successes and the challenges of running a full-service agency. Bob and his team have now moved on to specialise in digital marketing, and have restructured their offer accordingly. Bob also helps digital agency owners and solopreneurs build a business based around their own success. 

Making success in the DM space comes down to:

• Specialisation
• In skill set
• In a vertical market
• Bob’s Market – Business owners who want to be at the front of their business and courageous in their marketing
• Amplify Me! 

"Success is a moving target”

Russell Brunson – books – Expert Secrets

Finding your audience: 

• 1/3 won't like you
• 1/3 won't notice you
• 1/3 will love you

Website: bobgentle.com / studionec.com

Podcast: Gravity Digital Agency Podcast

Reflections on Youpreneur – https://www.youtube.com/watch?v=iwLJ3nAIr5g

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Stephanie helps businesses, coaches & entrepreneurs grow their website traffic and their leads using proven content marketing strategies and effective SEO techniques. She has grown a global business from her home in Malta growing website traffic around the world including client work and coaching. 

Tools:

• Uber suggest – Neil Patel
• SEOPress

Including some of the main keywords in your Main Menu

Each keyword should have no more than 50 blogs on a single topic

Map keywords to the content you already have

• If you have a page already, you can optimise this content already.
• If you don’t you will need to create new content in a structured place on your website.

3 phases:

• Top of funnel
• Middle of funnel
• Ready to buy

Provide a freebie at each phase of the funnel so you can monitor how the downloads are working based on your content

Using bots…

• Automating communications to improve conversion

The regularity of content

• Short and frequent (twice a week)
• Long and less frequent (twice month)

Link to pages from within existing content

Structuring content

• Sub titles are VERY important
• The first few (two to three) need to include your keyword
• Include keywords in links

Key tools for monitoring

• Google Search Console
• Hotjar

Website: stephaniefiteni.com

Facebook: facebook.com/stephanie.fiteni

Twitter: @StephanieFiteni

LinkedIn: linkedin.com/in/stephaniefiteni

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Jeanet is a serial entrepreneur from the Netherlands. She has written numerous books and worked on numerous business projects over the years.

Her latest project mixes two of the things she loves the most – business and cruises!

In this episode, Jeanet unpacks some of her story and how she's gone about setting up this lifestyle business that allows her to enjoy the finer things in life. 

Website: freedomentrepreneurcruise.com

LinkedIn: linkedin.com/in/jeanetbathoorn/

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Chris is a digital marketer that owns a small agency by the name of Propel Digital Media Solutions. He recently turned his side hustle into a full-time affair and actively try to help others do the same.

Growing a Facebook audience:

• “Facebook SEO”

Starting a business:

• Started as a side hustle
• 80 hours a week for 2 years
• Finding a structure
• Implementing sales systems

Running a business is just as much about the journey as it is about the end goal – Gary Vee

Launching a side hustle… Outsource Services

• Addressing a need from within the facebook group
• The plan was to do something accessible only though Facebook
• Platform for the entire creative industry to collaborate and find the services they need to grow their business
• Performance metrics:
• Quality of work
• Value
• Turnaround
• Responsiveness

Determining your target market:

• Solving the problems of your customers is easier if you have experienced their problems first hand

Website: https://outsource.services/

Agency: https://www.pdms.ca/ – Propel Digital Media Solutions

FB Group: https://www.facebook.com/groups/superchargewebagency/

LinkedIn: https://www.linkedin.com/in/propeldms/

The Admin Bar

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Nicole is an award-winning Travel & Sales Consultant and Travel Business Development Coach with over 15 years of travel marketing and sales experience. Her expertise has taken her all over the world and her newest venture sees her helping solo entrepreneurs compete with the big hitters in the travel marketing space. 

In this episode, Nicole and I unpack the truths behind how entrepreneurs market themselves and how an objective view of the target market can help solo entrepreneurs and small businesses compete well above their weight. 

• Why and how entrepreneurs should market themselves
• Becoming fearless in your marketing space
• That done is better than perfect
• Some of the lengths entrepreneurs go to market themselves
• Marketing yourself doesn't need to be expensive or complicated

Website: espyglobal.com / nicolesbarrett.com

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Louise Brogan is an Irish Entrepreneur who works with business owners to establish their businesses online. As part of her repertoire, Louise has released multiple online courses and grown a significant audience and email list. In this episode, we unpack what that means and how she has gone about establishing herself in this area. 

Online summit – coming up in 2019… https://socialbeeni.com/raising-your-visibility-online-summit/

Social Bee Hive – Free Facebook Group – https://www.facebook.com/groups/socialbeeni/

Growing an email list: 

• Webinars
• 30 day challenge
• If you are going to run a course, run a webinar based on a related topic FIRST to test the idea

Lousie is running a course on how to develop an online course… 

• Test videos – https://socialbee.teachable.com/

A beta course…. 

• You seek it BEFORE you create it… Once you sell it you create the course as you go… 

Website: socialbeeni.com

Facebook: Social Bee NI

LinkedIn: Louise Brogan

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Prefer to watch this show? Subscribe to the YouTube Channel!

Part 2 of a mini-series about User Generated Content – go back and check out episode 160 about what UGC is, how to create a UGC strategy and how agencies can help clients with UGC as a service.

The benefits of these tools are where the efficiencies lie for agencies. It's the tools that make this process scalable so you can sell it to 100+ clients and know you'll get reliable results for all of them.

NB: I'm not suggesting you use ALL these tools, but explore the options that will work for your agency and your process. AI tools are just like any other tool - don't pay for something if you're not going to meaningfully use it.

Key AI tools to note (most of these are for brand monitoring, social media management and content curation):

• TINT is a social content aggregator that helps agencies collect, curate, and share UGC from across social media. TINT uses AI to automatically tag and categorize content, making it easy for agencies to find the right content for their campaigns. TINT also provides analytics on UGC performance, so agencies can track the impact of their campaigns.
•  
• Nosto (formerly Stackla) is a user-generated content (UGC) management and marketing platform that uses AI to discover and curate online content. It can assist in selecting high-quality UGC, tracking how UGC influences conversions, and understanding which content resonates best with your audience.
•  
• Social Native is a platform that helps agencies collect and showcase UGC on their website and social media channels. Social Native uses AI to automatically tag and categorize content, and it also provides analytics on UGC performance.
•  
• Crowdfire is a social media management platform that helps agencies track and analyze their social media performance. Crowdfire also provides tools for scheduling posts, engaging with followers, and running contests. Crowdfire's AI-powered tools can help agencies find and curate UGC, and they can also help agencies track the performance of their UGC campaigns.
•  
• Sprout Social is another social media management platform that helps agencies track and analyze their social media performance. Sprout Social also provides tools for scheduling posts, engaging with followers, and running contests. Sprout Social's AI-powered tools can help agencies find and curate UGC, and they can also help agencies track the performance of their UGC campaigns.
•  
• Yotpo: Yotpo is an eCommerce marketing platform that allows you to collect, curate, and manage UGC such as reviews, photos, and Q&A. Its AI capabilities can help in identifying trends, and can also assist in displaying the right content to the right customers at the right time.
•  
• Canva's Content Planner: Though primarily a design tool, Canva's Content Planner feature uses AI to suggest the best times to post on various social media platforms, helping to maximize...

Mel is a fitness trainer and business coach with one hell of a story! Having recently gone through some major changes in the focus of her business and her business strategies, Mel and I discuss the reasons for determining and defining your niche and how to position yourself into it.

• Gathering good people around you
• Not being afraid of change
• The security of multiple streams of income
• Thinking laterally as well as deeply

Facebook: The Mummy Trainer FB Group

Instagram: @TheMummyTrainerUK

Website: themummytrainer.co.uk

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Agency owner and digital entrepreneur, Adam Lacey, is on the brink of launching a new SAAS product designed to make split testing (or A/B Testing) an easy and effective process for agencies, freelancers and even businesses themselves. 

In this episode, Adam discusses the launch of SplitHero and their founding member offer that he is releasing, along with part of his journey and also the importance of split testing within the marketing process. 

• Why launch a SAAS product
• The importance of A/B / Split Testing
• What SplitHero does and why it is so easy
• How split testing helps marketers demonstrate value
• Who SplitHero is for and how it can benefit them
• Founding member pricing and offer

Social: @SplitHero

Website: splithero.com

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We see them every day, they influence us, change us, evoke emotions and say something about us. They help us build businesses, and give us a flagship to be proud of. They unite and divide. But why and how exactly do logos work? 

To dive into this topic, I spoke to the Logo Gook himself, Ian Paget. 

Goals for a logo:

• It needs to accurately represent who you are (the aesthetic)
• It needs to differentiate against the competition
• It needs to resonate with the target audience

The logo design process: 

1. Creative of Goals
2. Research and Discovery
3. Idea generation and Design
4. Presentation of Design
5. Creation of Logo files

Other talking points; 

• What a logo needs to reflect
• How to critique a logo

Social: @Logo_Geek

Website: logogeek.uk

Podcast: The Logo Geek Podcast

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