Explore every episode of the podcast Resting Pitch Face

In this episode of Resting Pitch Face, Lee and Dan discuss the process developed by Google and the Boston Consulting Group, which we've adapted and enhanced for our clients to show where they stand in terms of attention, relevance, trust, and reach - it's called Influence Mapping.From discussions about SEO being in the prime position to deal with changes in the marketing space, to our own proprietary tools that show clients the true value of underused services such as PR, they explore what influence mapping means, why businesses need to capitalise on brand, and the misconceptions when it comes to SEO and PR. They get into:- How we created our Influence Mapping process, and why it's important for digital strategy- Our tools: Goose and Bound, and what they mean for clients and the value of work- Why PR is underestimated as a digital marketing strategy- The shift of digital marketing channels with a focus on brandIf you're managing your brand, but don't know what to do next when it comes to strategy with all the talk of GEO, AIOs, SEO, digital PR, and getting in front of the right audience, this one's for you.

In this episode of Resting Pitch Face, Lee and Dan break down Influence Mapping, a process born from Google and BCG, which we’ve re-engineered to help clients see where they really stand when it comes to attention, relevance, trust, and reach.
From SEO’s prime position in a shifting marketing landscape, to the tools we’ve built (that we like to call 'Goose' and 'Bound') that uncover the hidden value of PR, they unpack why businesses can’t afford to underestimate brand in their digital strategy.
If you’ve ever wondered why PR is still sidelined, how to prove the value of “underrated” channels, or what to actually do with all the buzzwords flying around (SEO, GEO, AIOs, digital PR…), this one’s for you.

In this episode of Resting Pitch Face, Lee and Polly break down why social media and SEO are no longer separate playbooks, and how marketers need to stop asking “which one wins?” and start asking “how do they work together?”
From TikTok being used like a search engine to Google indexing Reddit threads and YouTube videos, they explore what this shift means for brands trying to stay discoverable. Lee unpacks what’s changed in SEO strategy, Polly shows how social content now fuels visibility in search, and together they build the modern marketing stack where social + search aren’t rivals — they’re partners.
They get into:
-Why “social vs search” is the wrong question in 2025
-How Google’s AI Overviews, Reddit results and YouTube indexing are reshaping SEO
-The surprising impact of short-form video on rankings and dwell time
-What “search intent” looks like when you’re scrolling TikTok or Instagram
-Why SEO and social teams need to stop working in silos
-How to plan campaigns that work across both channels without doubling budgets
And in the Quickfire Round, Lee and Polly face off on TikTok vs YouTube, influencer videos vs Google results, and whether keywords or trending audio are easier to mess up.
If you’re managing search campaigns, planning Reels, or just wondering why your TikTok strategy is suddenly influencing your SEO performance, this one’s for you.

In this episode of Resting Pitch Face, Lee and Polly talk about why social vs search is the wrong question, and how the two are now part of the same strategy.
But is it a big shift...really? It’s the natural evolution of how people discover: TikTok, YouTube, Reddit, and Google are now one tangled ecosystem.
From TikToks ranking in SERPs to Google indexing Reddit threads, they break down what this means for SEO, social content, and marketers who treat them as separate jobs.
If you’ve ever wondered whether short-form video affects rankings, questioned if social teams should learn SEO, or tried to measure the impact of Reels on search traffic, this one’s for you.
#SocialSEO #DigitalMarketing #ContentStrategy #Search2025

In this episode of Resting Pitch Face, Polly and Dan tackle the “quiet quitter client” — the one who doesn’t shout, doesn’t complain… just slowly disappears.
You know the type: they stop replying to emails, push back meetings, give vague one-liners like “just make it better,” then reappear two months later asking why results dipped. They’re not the worst clients, but they’re often the most draining — and knowing when to fix it (or fire them) is an agency survival skill.
They get into:
- The tell-tale red flags that separate “just busy” clients from full-on disengaged ones
- Why silence from a client can tank morale, burn out creatives, and leave account teams playing detective
- The financial and reputational risks of carrying a ghost account
- How to re-engage politely but firmly (and when it’s healthier to walk away)
- The reporting and boundary-setting hacks that save time, money, and sanity
And to wrap things up, a quick-fire “Fix or Fire?” round, where they debate what to do when clients miss three meetings in a row, ghost performance reports, or hit you with the dreaded “I trust you guys, just do your thing.”
If you’ve ever chased client replies, guessed at strategy with zero input, or secretly fantasised about hitting “unsubscribe” on an account, this one’s for you.

In this episode of Resting Pitch Face, Polly and Dan tackle the “quiet quitter client” — the one who doesn’t shout, doesn’t complain… just slowly disappears.
You know the type: they stop replying to emails, push back meetings, give vague one-liners like “just make it better,” then reappear two months later asking why results dipped. They’re not the worst clients, but they’re often the most draining — and knowing when to fix it (or fire them) is an agency survival skill.
If you’ve ever chased client replies, guessed at strategy with zero input, or secretly fantasised about hitting “unsubscribe” on an account, this one’s for you.

In this episode of Resting Pitch Face, Lee and Dan talk about why the marketing funnel was never real, and how linear customer journeys are the biggest myth still shaping brand strategy. It feels neat on a slide deck, but the real path to purchase looks more like Reddit rabbit holes, TikTok detours, and 500+ messy touchpoints.
From “Google > Homepage > Product Page” to “Pinterest > Influencer > Competitor FAQ > Checkout,” they break down why the old SEO and Paid playbook doesn’t work anymore, and how Flaunt’s Influence Mapping inside the Orbit model helps brands actually show up in the chaos.
If you’ve ever pitched a funnel, chased last-click conversions, or wondered why your homepage traffic isn’t translating into growth, this one’s for you.
#DigitalMarketingAgency #Innovation #MarketingStrategy

In this episode of Resting Pitch Face, Lee and Dan talk about why the marketing funnel was never real, and how linear customer journeys are the biggest myth still shaping brand strategy. It feels neat on a slide deck, but the real path to purchase looks more like Reddit rabbit holes, TikTok detours, and 500+ messy touchpoints.
From “Google > Homepage > Product Page” to “Pinterest > Influencer > Competitor FAQ > Checkout,” they break down why the old SEO and Paid playbook doesn’t work anymore, and how Flaunt’s Influence Mapping inside the Orbit model helps brands actually show up in the chaos.
If you’ve ever pitched a funnel, chased last-click conversions, or wondered why your homepage traffic isn’t translating into growth, this one’s for you.
#DigitalMarketingAgency #MarketingInnovation #MarketingStrategy

Dan and Lee talk about the hype around Google’s new “AI Mode” and why it’s less of a revolution, more of a rebrand. It feels big, but that's because Google's building a strategic feed to keep you in SERPs.
From “we’ve been doing this for years” to “Google just built the biggest social feed in history,” they break down the old SEO truths that have suddenly been repackaged as shiny, new must-knows. Expect deep dives into authority signals, the clickless era, and how to make sure your brand still shows up when there’s no blue link to click.

They get into:
- Why half the “new” SEO advice in 2025 is actually just 2018 in a different font
- How Google’s AI Mode is finally paving the path where Google+ flopped, by keeping you inside the feed, forever
- Why impressions without clicks are about to matter more than you think
- How Reddit threads and Instagram Reels are now competing with your blog posts in search results
- The KPI shifts every marketer needs to make to survive the clickless era

If you’ve ever tried to keep up with Google updates, pitched SEO to a client, or wondered how to win in a world where AI answers come before your link, this one’s for you.

Dan and Lee talk about the hype around Google’s new “AI Mode” and why it’s less of a revolution, more of a rebrand. It feels big, but that's because Google's building a strategic feed to keep you in SERPs.
From “we’ve been doing this for years” to “Google just built the biggest social feed in history,” they break down the old SEO truths that have suddenly been repackaged as shiny, new must-knows.
If you’ve ever tried to keep up with Google updates, pitched SEO to a client, or wondered how to win in a world where AI answers come before your link, this one’s for you.
#SEO2025 #SearchStrategy #AIandSEO #AImode

In this episode of Resting Pitch Face, Polly grills Flaunt Digital’s CEO, Lee, on the 10 biggest myths about agency life, and what goes on behind the scenes.
From “freelancers are cheaper and better” to “AI is coming for your job,” they pull apart the lazy clichés and talk real agency stories. The true meaning of awards, how AI is affecting marketing, and misconceptions of agency life.
They get into:
-Why is over-servicing more common than over-charging
-Why B2B doesn’t have to be boring
-How Lee decides when to not take a client’s money (yep, it happens).
-The truth about awards, and why Flaunt never bothered with a trophy shelf.
-The one marketing buzzword Lee would happily set on fire.
If you’ve ever worked with an agency, in an agency, or thought about starting one, this one’s for you.

In this episode of Resting Pitch Face, Polly grills Flaunt Digital’s CEO, Lee, on the 10 biggest myths about agency life, and what goes on behind the scenes.
From “freelancers are cheaper and better” to “AI is coming for your job,” they pull apart the lazy clichés and talk real agency stories. The true meaning of awards, how AI is affecting marketing, and misconceptions of agency life.
If you’ve ever worked with an agency, in an agency, or thought about starting one, this one’s for you.

In this episode of Resting Pitch Face, Polly chats to Flaunt CEO, Lee, to reflect on 10 years of building an agency, digging into the leadership lessons, cultural shifts, and client curveballs that shaped the agency behind the scenes.
They cover everything from the messy reality of early agency life to how culture is really built (hint: it’s not just about being nice), plus the evolution of client relationships and why the best leaders are still figuring things out a decade in. There's also a rapid-fire round of agency truths and a no-nonsense list of 10 reflections in 10 minutes.
If you’re building a business, leading a team, or just wondering what agency life actually looks like beyond the highlight reel, this episode is full of honest lessons, sharp insights, and a few stories you’ll probably relate to a little too much.

In this episode of Resting Pitch Face, Polly chats to Flaunt CEO, Lee, to reflect on 10 years of building an agency, digging into the leadership lessons, cultural shifts, and client curveballs that shaped the agency behind the scenes.
They cover everything from the messy reality of early agency life to how culture is really built (hint: it’s not just about being nice), plus the evolution of client relationships and why the best leaders are still figuring things out a decade in. There's also a rapid-fire round of agency truths and a no-nonsense list of 10 reflections in 10 minutes.
If you’re building a business, leading a team, or just wondering what agency life actually looks like beyond the highlight reel, this episode is full of honest lessons, sharp insights, and a few stories you’ll probably relate to a little too much.

In this episode of Resting Pitch Face, Polly and Lee dig into how AI is genuinely transforming marketing, beyond the buzzwords and hype.
With new tools popping up daily and clients scrambling to figure out what they should be doing, marketers are at a tipping point: adapt smartly or get left behind.
They explore:
-Why AI in 2025 isn’t just a trend—it’s become marketing infrastructure.
-Where AI is already making an impact across copy, creative, strategy, and comms.
-What clients are really asking about AI—and what they should be asking.
-How Flaunt’s agency-wide “M/AI Games” challenge drove real, creative AI adoption.
-The best (and worst) ways to use AI in your marketing toolkit.
-How to lead teams through AI change without sparking panic or pushback.
-Why AI done right isn’t about replacing people—it’s about unlocking smarter, faster work.
If you’re overwhelmed by AI hype, curious where to start, or trying to lead your team into the future without losing the plot, this episode is full of sharp insights, real-life examples, and guidance you can actually use.

In this episode of Resting Pitch Face, Lee and Dan dig into one of the biggest traps in modern marketing: the obsession with tactics at the expense of strategy. From social media hacks and TikTok trends to quick SEO wins, marketers are getting lost in execution without a map.
They explore:
-Why “strategic thinking” has become a buzzword rather than a practice.
-How internal pressure for quick wins pushes teams to default to tactics.
-The difference between "doing things right" and "doing the right things."
-What a real marketing strategy looks like—and how to know if you have one.
If you’ve ever felt like your campaigns are running on a treadmill, or that your martech stack is growing while your results are stagnating, this one’s for you.

In this episode of Resting Pitch Face, Lee and Dan dig into one of the biggest traps in modern marketing: the obsession with tactics at the expense of strategy. From social media hacks and TikTok trends to quick SEO wins, marketers are getting lost in execution without a map.
If you’ve ever felt like your campaigns are running on a treadmill, or that your martech stack is growing while your results are stagnating, this one’s for you.
Full episode streaming now.

In this episode of Resting Pitch Face, Lee sits down with Chris Ayres, CFO at Flaunt Digital, to unpack the often overlooked, but crucial, financial side of running a successful business. Drawing on his experience advising a wide range of companies, Chris shares essential financial insights for entrepreneurs, marketing leaders, and agency owners.
Whether you're just starting out, scaling up, or trying to get a handle on cash flow and forecasting, this episode offers practical advice on everything from understanding your P&L to preparing for investment.
Full episode is streaming now.

In this episode of Resting Pitch Face, Lee sits down with Chris Ayres, CFO at Flaunt Digital, to unpack the often overlooked, but crucial, financial side of running a successful business. Drawing on his experience advising a wide range of companies, Chris shares essential financial insights for entrepreneurs, marketing leaders, and agency owners.
Key topics include:
-Expert financial advice for new business owners
-How to build financial maturity in a business
-What CFOs in businesses actually do
-Common mistakes and how to avoid them
Whether you're just starting out, scaling up, or trying to get a handle on cash flow and forecasting, this episode offers practical advice on everything from understanding your P&L to preparing for investment. They also discuss the unique challenges CFOs face within marketing agencies and how business leaders can build healthier, more resilient operations.
Subscribe to Resting Pitch Face for weekly episodes filled with expert takes on marketing, digital strategy and agency life.

In this episode, Lee sits down with Amy Andrews, the Managing Director of RF Landscapes, to discuss the realities of running a successful business while balancing family life.
As a business leader and a mother, Amy brings a unique perspective on leadership, resilience, and making tough decisions. They’ll dive into the challenges and rewards of entrepreneurship, the pressures women in leadership face, and strategies for maintaining a work-life balance.
Full episode streaming now.

In this episode, Lee sits down with Amy Andrews, the Managing Director of RF Landscapes, to discuss the realities of running a successful business while balancing family life.
As a business leader and a mother, Amy brings a unique perspective on leadership, resilience, and making tough decisions. They’ll dive into the challenges and rewards of entrepreneurship, the pressures women in leadership face, and strategies for maintaining a work-life balance.
Key topics include:
-Amy's experience in running a business as a woman in a male-dominated industry
-How Amy balances her responsibility as a leader and a mother
-Lessons in resilience and overcoming setbacks
-Advice for others who are stepping into leadership roles
If you're a woman in business, this episode has some great insights for you.
Subscribe for more updates.

In this episode of Resting Pitch Face, Polly and Lee cut through the chaos of the marketing tech stack to ask one simple question: Which tools are actually worth your time and budget?
From overhyped platforms to essential systems that genuinely move the needle, they break down the tools that support strategy — not replace it. Whether you're building out your marketing function, scaling a team, or trying to cut the fat from your SaaS subscriptions, this one’s for you.
Key topics include:
- The five tool categories every business actually needs
- Why giving your team flexibility with tools can be a secret weapon
- Real-world insights from the agency front line (including tools we love — and some we’ve ditched)
- The CEO perspective on when to say yes, when to say no, and how to make smarter tech decisions
- Plus: our quickfire round of tool hot takes 🔥
If your business is suffering from "tool overload," this episode will help you simplify, streamline, and scale smarter.
🎧 Subscribe to Resting Pitch Face for weekly episodes filled with honest, expert takes on marketing, digital strategy, and agency life.

See more from Resting Pitch Face:
Website: https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our hosts:
Lee: https://www.linkedin.com/in/leeful5/
Polly: https://www.linkedin.com/in/polly-chapman/

Polly and Lee cut through the chaos of the marketing tech stack to ask one simple question: Which tools are actually worth your time and budget?
From overhyped platforms to essential systems that genuinely move the needle, they break down the tools that support strategy — not replace it. Whether you're building out your marketing function, scaling a team, or trying to cut the fat from your SaaS subscriptions, this one’s for you.

See more from Resting Pitch Face:
Website: https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our hosts:
Lee: https://www.linkedin.com/in/leeful5/
Polly: https://www.linkedin.com/in/polly-chapman/

In this brutally honest episode of Resting Pitch Face, Polly and Dan dissect the all-too-common instinct to slash marketing spend during tough times—and why it could cost you more in the long run.
Drawing on Google’s Effectiveness Equation report and WARC’s data, they unpack how turning off the marketing tap isn’t just short-sighted—it’s a strategic misfire.
Listen to the full episode, out now.

When the economy stumbles, marketing budgets are often the first to be cut. But is that the smartest move?
In this brutally honest episode of Resting Pitch Face, Polly and Dan dissect the all-too-common instinct to slash marketing spend during tough times—and why it could cost you more in the long run. Drawing on Google’s Effectiveness Equation report and WARC’s data, they unpack how turning off the marketing tap isn’t just short-sighted—it’s a strategic misfire.
Expect insights on:
-Why cutting brand budgets is a false economy
-What “bravery” in marketing really looks like
-How brands like Airbnb came out on top during the pandemic
-The power of long-term brand investment vs. short-term panic
-How to actually talk to your CFO about marketing effectiveness
If you’re a marketer, founder, or agency leader navigating economic uncertainty, this one’s your survival guide.
Subscribe now and don’t just survive a downturn, use it to gain ground.
#MarketingStrategy #BrandBuilding #GoogleEffectivenessEquation

In this special B Corp Month episode of Resting Pitch Face, Lee is joined by Alex Grace, CEO of Banana Moon Clothing, to discuss all things B Corp certification and answer the question: What does it really mean to run a B Corp business?
If you’re curious about B Corp certification, ethical business practices, or how to balance profit and purpose, this episode is packed with insights to help you understand what it takes to run a truly purpose-driven business.

Website: https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our hosts:
Lee: https://www.linkedin.com/in/leeful5/
Alex: https://www.linkedin.com/in/alexgracebm/

In this special B Corp Month episode of Resting Pitch Face, Lee is joined by Alex Grace, CEO of Banana Moon Clothing, to discuss all things B Corp certification and answer the question: What does it really mean to run a B Corp business?
B Corp certification is more than just a badge; it’s a commitment to doing business with purpose. Lee and Alex break down the realities of the certification process, the challenges and rewards of becoming B Corp certified, and why more companies should (or shouldn’t) consider pursuing it.
If you’re curious about B Corp certification, ethical business practices, or how to balance profit and purpose, this episode is packed with insights to help you understand what it takes to run a truly purpose-driven business.
Key Topics:
What B Corp certification really means for businesses
Misconceptions about the B Corp process and its impact
The challenges of becoming B Corp certified
Leadership lessons from running a purpose-driven business
How businesses can balance sustainability, ethics, and profitability
Quickfire round: Biggest myth about sustainable business, B Corp vs. non-B Corp, and more.
Subscribe to Resting Pitch Face for weekly insights into business leadership, sustainability, and marketing strategies.See more from Resting Pitch Face:
Website: https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our hosts:
Lee: https://www.linkedin.com/in/leeful5/

Alex: https://www.linkedin.com/in/alexgracebm/

Polly and Lee dive deep into the chaos that ensues when marketing doesn’t go according to plan. From the common pitfalls of misaligned business goals and the delicate balance between data-driven strategies and gut instincts to managing shifting priorities mid-campaign, this episode offers a treasure trove of insights.
Full episode out now.

Navigating the turbulent waters of a failing marketing plan can be daunting, yet essential for any business. In this pivotal episode of Resting Pitch Face, hosts Polly and Lee dive deep into the chaos that ensues when marketing doesn’t go according to plan.

From the common pitfalls of misaligned business goals and the delicate balance between data-driven strategies and gut instincts to managing shifting priorities mid-campaign, this episode offers a treasure trove of insights.

Whether you’re a marketer at an agency or steering the ship in-house, tune in to learn how to pivot effectively, align your team’s vision, and turn potential disasters into strategic wins.

Why does influencer marketing work so well? What makes some brands build long-term loyalty while others burn out on short-term gains? It all comes down to behavioural science—and in this episode of Resting Pitch Face, Lee and Polly explore how psychology influences every aspect of marketing.
From herd mentality to persuasion vs. manipulation, they break down the unseen forces driving consumer decisions and how marketers can harness them effectively (and ethically). They also discuss why brand-building often outperforms performance marketing in the long run, and how understanding audience psychology can make your campaigns more impactful.
Key Topics:
-The behavioural science principles behind effective marketing
-Why brands need to stop chasing quick wins and start thinking long-term
-The role of social proof, scarcity, and personalization in shaping consumer behavior
-When persuasion crosses the line into manipulation
-The psychology behind brand loyalty and community-driven marketing
If you want to understand why people buy, engage, and stay loyal to brands, this episode is a must-listen.See more from Resting Pitch Face:
Website: https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our hosts:
Lee: https://www.linkedin.com/in/leeful5/
Polly: https://www.linkedin.com/in/polly-chapman/

Why does influencer marketing work so well? What makes some brands build long-term loyalty while others burn out on short-term gains? It all comes down to behavioural science—and in this episode of Resting Pitch Face, Lee and Polly explore how psychology influences every aspect of marketing.
From herd mentality to persuasion vs. manipulation, they break down the unseen forces driving consumer decisions and how marketers can harness them effectively (and ethically). They also discuss why brand-building often outperforms performance marketing in the long run, and how understanding audience psychology can make your campaigns more impactful.
New episode out now.

See more from Resting Pitch Face:
Website: https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our hosts:
Lee: https://www.linkedin.com/in/leeful5/
Polly: https://www.linkedin.com/in/polly-chapman/

How do differing skill sets help when it comes to leading a team? Does a university education help, or does work experience set you up better for your career? What trends are we seeing in the younger generation's attitude toward leadership positions?
In this episode of Resting Pitch Face, Lee is joined by Andy Crossley, Director, and CTO of one of our wonderful clients, Oakland.
They cover:
- The usefulness of having a degree in comparison to gaining experience through trialling different workplaces
- How upcoming generations view leadership positions
- How effective balanced leadership teams are when it comes to decision-making
- How do your attitudes and viewpoint make up your leadership style
- Overcoming "imposter syndrome" and working through feeling out-of-your-depth
If you want to know what it takes to have a leadership position in a company, how to overcome imposter syndrome and the importance of a balanced leadership team for an autonomous work environment, then this episode is for you.
Listen now on Spotify and YouTube.

See more from Resting Pitch Face:
Website: https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our host:
Lee: https://www.linkedin.com/in/leeful5/

This week, Lee is joined by Andy Crossley, one of the Directors and CTO for our wonderful client, Oakland. Andy discusses his childhood, education and work experience and how it set him up with the knowledge and tools to run a business.
If you're looking to understand what it takes to be in a leadership position, how to manage a team with autonomy and explore the attitude towards leadership positions in younger generations, then this episode is for you.
See more from Resting Pitch Face:
Website: https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our host:
Lee: https://www.linkedin.com/in/leeful5/

Do you really need a marketing degree? What's the best steps when starting out in marketing? How is AI changing what marketers need to know?
In this episode of Resting Pitch Face, Lee and Polly break down the essential skills every digital marketer should master—whether you’re just starting out, looking to upskill, or thinking of changing careers.
They cover:
-The one skill that separates great marketers from the rest
-Why AI is changing the marketing career landscape (but not replacing humans)
-Where you should focus your digital marketing efforts when starting out
-The truth about marketing degrees (and why real-world experience matters more)
-How to stay relevant in an industry that changes daily
If you want to build a successful career in digital marketing, this episode is packed with expert insights to help you navigate the landscape.
Listen now on Spotify and YouTube.

See more from Resting Pitch Face:
Website: https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our hosts:
Lee: https://www.linkedin.com/in/leeful5/
Polly:https://www.linkedin.com/in/polly-chapman/

#DigitalMarketingSkills
#MarketingEssentials
#CareerSkills

This week, Lee and Polly break down the essential skills every digital marketer should master—whether you’re just starting out, looking to upskill, or thinking of changing careers.
From skills that separate great marketers from the rest, the role of AI in the marketing landscape and the the truth about marketing degrees, Lee and Polly have got you covered. If you want to build a successful career in digital marketing, this episode is packed with expert insights to help you navigate the landscape.
Full episode out now.

See more from Resting Pitch Face:
Website: https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our hosts:
Lee: https://www.linkedin.com/in/leeful5/
Polly:https://www.linkedin.com/in/polly-chapman/#DigitalMarketingSkills
#MarketingEssentials
#CareerSkills

In this episode of Resting Pitch Face, Lee and Dan explore a hot topic of digital marketing—can organic content still hold its own in a world dominated by paid ads? As ad costs rise and platforms prioritise sponsored content, many brands wonder if organic reach is even worth the effort.
They discuss the declining over-reliance on paid performance marketing, the role of organic brand-building, and how the smartest businesses integrate both strategies to drive sustainable growth.
Key Topics:
-The decline of over-reliance on paid ads and what’s next.
-How strong branding makes direct selling more effective.
-The right balance between paid advertising and organic growth.
-Why content quality matters more than volume.
-Actionable strategies to integrate brand-building with performance marketing.
Subscribe to Resting Pitch Face for more insights into smarter marketing.

See more from Resting Pitch Face:
Website:https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our hosts:
Lee:https://www.linkedin.com/in/leeful5/
Dan:https://www.linkedin.com/in/danwall01/

This week, Lee and Dan explore a hot topic of digital marketing—can organic content still hold its own in a world dominated by paid ads?
As ad costs rise and platforms prioritise sponsored content, many brands wonder if organic reach is even worth the effort.
They discuss the declining over-reliance on paid performance marketing, the role of organic brand-building, and how the smartest businesses integrate both strategies to drive sustainable growth.
Subscribe to Resting Pitch Face for more insights into smarter marketing.

See more from Resting Pitch Face:
Website:https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our hosts:
Lee:https://www.linkedin.com/in/leeful5/
Dan:https://www.linkedin.com/in/danwall01/

In this episode of Resting Pitch Face, Lee and Dan dive into one of marketing’s biggest challenges—how to balance long-term brand building with short-term direct selling. They explore the pitfalls of focusing too heavily on performance marketing, the role of community in creating loyal customers, and how brand awareness can make your marketing spend more efficient.
Using examples from brands like Gymshark, Represent, and Slack, they break down actionable insights for building a sustainable marketing strategy that combines the best of both worlds.
Key Topics:
- The two layers of brand awareness and why they matter.
- Common mistakes brands make when focusing only on direct response.
- How strong branding reduces costs and improves campaign ROI.
- Practical steps for integrating brand and direct response strategies.
- Quickfire Round: Long-term campaigns or flash sales? Social media reach or website conversions?
Subscribe to Resting Pitch Face for more insights on creating smarter, more balanced marketing strategies.

See more from Resting Pitch Face:
Website: https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our hosts:
Lee: https://www.linkedin.com/in/leeful5/
Dan: https://www.linkedin.com/in/danwall01/

In the next episode of Resting Pitch Face, Lee and Dan dive into one of marketing’s biggest challenges—how to balance long-term brand building with short-term direct selling. They explore the pitfalls of focusing too heavily on performance marketing, the role of community in creating loyal customers, and how brand awareness can make your marketing spend more efficient.
Using examples from brands like Gymshark, Represent, and Slack, they break down actionable insights for building a sustainable marketing strategy that combines the best of both worlds.
Subscribe to keep updated with our new uploads and marketing insights.

See more from Resting Pitch Face:
Website: https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our hosts:
Lee: https://www.linkedin.com/in/leeful5/
Dan: https://www.linkedin.com/in/danwall01/

In this episode of Resting Pitch Face, Polly and Dan tackle a question almost every business asks when hiring a marketing partner: Does industry experience matter?
They explore the pros and cons of working with an agency that knows your sector inside and out versus one that brings fresh perspectives from other industries. Polly and Dan share real-world examples, including how brands like Monzo have disrupted stale markets by thinking outside the box. They also discuss the risks of being too rigid in your criteria and why honesty and collaboration should matter more than a portfolio of similar clients.
If you’re unsure whether to prioritize industry experience or are curious about what else you should look for in an agency, this episode will provide clarity and actionable insights.
Key Topics:
The advantages and limitations of industry-specific agency experience
Why a fresh perspective can lead to innovative strategies
The importance of trust and honesty in agency relationships
How to evaluate an agency’s expertise beyond industry experience
Quickfire round: Industry experience vs. fresh perspective, boutique vs. large agencies, and more
Subscribe to Resting Pitch Face for weekly insights into building better marketing strategies and partnerships.

See more from Resting Pitch Face:
Website: https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our hosts:
Dan: https://www.linkedin.com/in/danwall01/
Polly: https://www.linkedin.com/in/polly-chapman/

In the next episode of Resting Pitch Face, Polly and Dan tackle a question almost every business asks when hiring a marketing partner: Does industry experience matter?
They explore the pros and cons of working with an agency that knows your sector inside and out versus one that brings fresh perspectives from other industries. Polly and Dan share real-world examples, including how brands like Monzo have disrupted stale markets by thinking outside the box.
If you’re unsure whether to prioritize industry experience or are curious about what else you should look for in an agency, this episode will provide clarity and actionable insights.
New episode coming soon.

See more from Resting Pitch Face:
Website: https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our hosts:
Dan: https://www.linkedin.com/in/danwall01/
Polly: https://www.linkedin.com/in/polly-chapman/

In the next episode of Resting Pitch Face, Lee and Polly reflect on the biggest marketing trends of 2024 and what’s set to dominate in 2025. From the rise of AI and the explosion of social shopping to the resurgence of authentic, human-driven marketing, they unpack what worked, what didn’t, and what to expect next.
If you’re curious about how multi-platform strategies are evolving, why ethical marketing is more important than ever, or how to stay ahead in an AI-driven world, this episode has the insights you need to plan for the year ahead.
New episode coming soon.

See more from Resting Pitch Face:
Website: https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our hosts:
Lee: https://www.linkedin.com/in/leeful5/
Polly: https://www.linkedin.com/in/polly-chapman/

In this episode of Resting Pitch Face, Lee and Dan take a closer look at how supermarkets like Aldi and Lidl have transformed their brands—and ask: What can other businesses learn from their approach?
They unpack the rise of print magazines as a powerful tool for engaging audiences, especially during key moments like Christmas, and discuss how Aldi and Lidl have gone from price-led disruptors to brands with loyalist followings. Lee and Dan also explore the role of social media, quirky merchandise, and ad campaigns in building loyalty, even among younger generations. Can the big players like Tesco adapt to these shifts without seeming inauthentic?
If you’re curious about the future of supermarket branding, the resurgence of print, or how to humanize your business on social, this episode has something for you.
Key Topics:
- How Aldi and Lidl pivoted from price-lead transactions to brand affinity
- Why print magazines and tangible experiences are making a comeback
- Social media done right: Lessons from Aldi’s playful tone and platform strategy
- What Tesco and other big brands can learn (before it’s too late)
- The rise of social shopping and scarcity marketing in FMCG
Quickfire round: Aldi or Lidl? Guinness or Boddingtons?
Subscribe to Resting Pitch Face for weekly insights into marketing strategy, brand evolution, and the trends shaping tomorrow’s consumer landscape.

See more from Resting Pitch Face:
Website: https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our hosts:
Lee: https://www.linkedin.com/in/leeful5/
Polly: https://www.linkedin.com/in/polly-chapman/

In this episode of Resting Pitch Face, Lee and Dan take a closer look at how supermarkets like Aldi and Lidl have transformed their brands—and ask: What can other businesses learn from their approach?
They unpack the rise of print magazines as a powerful tool for engaging audiences, especially during key moments like Christmas, and discuss how Aldi and Lidl have gone from price-led disruptors to brands with loyalist followings. Lee and Dan also explore the role of social media, quirky merchandise, and ad campaigns in building loyalty, even among younger generations. Can the big players like Tesco adapt to these shifts without seeming inauthentic?
If you’re curious about the future of supermarket branding, the resurgence of print, or how to humanize your business on social, this episode has something for you.
New episode out now.

See more from Resting Pitch Face:
Website: https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our hosts:
Lee: https://www.linkedin.com/in/leeful5/
Polly: https://www.linkedin.com/in/polly-chapman/

In this episode of Resting Pitch Face, Lee and Chris Hodgson (COO at Flaunt Digital) dive into the world of ad spend, breaking down how to allocate budgets effectively, navigate the balance between brand and performance marketing, and adapt to a rapidly changing digital landscape.
From understanding the role of AI in campaign management to tackling attribution challenges, this episode is packed with insights to help marketers and business leaders make smarter decisions with their budgets. Whether you’re running small campaigns or managing large-scale paid media, Lee and Chris provide practical advice to maximize ROI and stay ahead of the curve.
If you’re unsure how to prioritize brand awareness versus direct response, optimize your ad spend across platforms, or make sense of attribution data in a multi-touchpoint world, this episode will provide clarity and actionable strategies.
Key Topics:
The balance between brand-building and performance marketing
How to effectively integrate AI into your ad strategies
Attribution challenges: making sense of data in a multi-channel landscape
Why diversification in paid media strategy is more critical than ever
Tips for optimizing ad spend to drive both short-term and long-term results
Quickfire round: Google Ads vs. Facebook Ads, big-budget campaigns vs. focused campaigns, and more
Subscribe to Resting Pitch Face for weekly insights on making smarter marketing decisions.

This week, Lee is joined by Chris - the COO of Flaunt Digital to discuss all things ad spend, breaking down how to allocate budgets effectively, navigate the balance between brand and performance marketing, and adapt to a rapidly changing digital landscape.
From understanding the role of AI in campaign management to tackling attribution challenges, this episode is packed with insights to help marketers and business leaders make smarter decisions with their budgets. Whether you’re running small campaigns or managing large-scale paid media, Lee and Chris provide practical advice to maximize ROI and stay ahead of the curve.
The full episode is streaming soon.

See more from Resting Pitch Face:
Website: https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our host and guest:
Lee: https://www.linkedin.com/in/leeful5/

In this episode of Resting Pitch Face, Polly and Dan tackle a critical topic for businesses investing in marketing partnerships: What should your marketing agency be accountable for?
From setting clear KPIs to fostering transparency and adaptability, Polly and Dan explore how to ensure your agency delivers on its promises and drives results. Whether you’re starting a new partnership or evaluating an existing one, this episode is packed with actionable advice to help you hold your agency accountable and maximize your investment.
If you’re unsure what to expect when it comes to communication and reporting, how often you should receive updates, or what to do when your agency falls short, this episode will provide insights and practical tips.
Key Topics:
- Essential KPIs and metrics every agency should track
- The importance of transparency in reporting and communication
- How to set expectations for regular updates and accountability
- Why flexibility and adaptability are crucial in a fast-changing market
- Steps to take if your agency isn’t meeting accountability standards
- Quickfire round: Monthly reports vs. bi-weekly check-ins, conversion focus vs. brand awareness, and more
Subscribe to Resting Pitch Face for weekly insights on building better marketing strategies and partnerships.

See more from Resting Pitch Face:
Website: https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our hosts:
Dan: https://www.linkedin.com/in/danwall01/
Polly: https://www.linkedin.com/in/polly-chapman/

In this episode of Resting Pitch Face, Polly and Dan tackle a critical topic for businesses investing in marketing partnerships: What should your marketing agency be accountable for?
From setting clear KPIs to fostering transparency and adaptability, Polly and Dan explore how to ensure your agency delivers on its promises and drives results. Whether you’re starting a new partnership or evaluating an existing one, this episode is packed with actionable advice to help you hold your agency accountable and maximize your investment.
Full episode streaming soon, subscribe now to receive notifications of new episodes. See more from Resting Pitch Face:
Website: https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our hosts:
Dan: https://www.linkedin.com/in/danwall01/
Polly: https://www.linkedin.com/in/polly-chapman/

In this episode of Resting Pitch Face, Polly and Dan tackle a critical topic for growing businesses: How do you build the right digital marketing team?
From identifying essential roles to fostering a collaborative culture, Polly and Dan explore how to create a team that aligns with your business size, goals, and growth plans. Whether you’re assembling your first marketing team or scaling an established one, this episode is packed with practical advice to help you build a group of experts who can drive your brand forward.
If you’re unsure which roles to prioritize, how to balance specialists and generalists, or how to evolve your team as your business grows, this episode will provide clarity and actionable insights.
Key Topics:
- Must-have roles for a digital marketing team
- Balancing generalists and specialists for agility and expertise
- Tailoring your team to match your business goals and size
- The importance of culture and collaboration for team success
- How to scale your team and stay on top of digital marketing trends
- Quickfire round: Specialist vs. generalist, in-house vs. agency, SEO focus vs. paid ads focus, and more
Subscribe to Resting Pitch Face for weekly insights on growing your business through smart digital strategies! See more from Resting Pitch Face:
Website: https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our hosts:
Dan: https://www.linkedin.com/in/danwall01/
Polly: https://www.linkedin.com/in/polly-chapman/

In this episode of Resting Pitch Face, Polly and Dan tackle a critical topic for growing businesses: How do you build the right digital marketing team?
From identifying essential roles to fostering a collaborative culture, Polly and Dan explore how to create a team that aligns with your business size, goals, and growth plans. Whether you’re assembling your first marketing team or scaling an established one, this episode is packed with practical advice to help you build a group of experts who can drive your brand forward.
If you’re unsure which roles to prioritise, how to balance specialists and generalists, or how to evolve your team as your business grows, this episode is for you.
Full episode streaming soon, subscribe now to receive notifications of new episodes.

See more from Resting Pitch Face:
Website: https://flauntdigital.com/resting-pitch-face/
Instagram: https://www.instagram.com/_restingpitchface/
LinkedIn: https://www.linkedin.com/showcase/resting-pitch-face
TikTok: https://www.tiktok.com/@_restingpitchface
Connect with our hosts:
Dan: https://www.linkedin.com/in/danwall01/
Polly: https://www.linkedin.com/in/polly-chapman/