This episode of Business by the Numbers is Part 3 (and the final part) of the 2024 benchmark series! What separates the most profitable auto repair shops from those struggling to turn a profit? Today, he's tackling that question using financial data and real-world insights from hundreds of shops across the industry. What you'll take away from this episode:

• Understand what the top 10% of shops are doing right – and what the bottom 10% are doing wrong.
• Why labor productivity is actually the most important predictor of profitability.
• Why do understaffed shops often outperform overstaffed ones?
• How profitability peaks as a shop grows and optimizes, but also how maintaining that peak can be unsustainable.
• The ongoing debate on flat rate vs. hourly pay for technicians and service advisors, and how it impacts shop performance.
• Download the Benchmark Report for yourself and follow along! https://info.paarmelis.com/2024-automotive-industry-benchmark-report

Thanks to our partner, NAPA TRACS

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

Thanks to our partner, Promotive

It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Download a Copy of My Books Here:

• Wrenches to Write-Offs
• Your Perfect Shop 

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Matt Fanslow explores the parallels between women's basketball and the automotive repair industry. Highlighting Caitlin Clark's exceptional impact on women's sports, Matt discusses how her achievements should be celebrated rather than downplayed. He critiques the tendency of some WNBA players to undermine Clark's success, likening it to the automotive industry's habit of disparaging competitors. Matt argues that fostering a supportive and collaborative environment, rather than one of criticism, can lead to growth and success in both fields.

Show Notes

• Out of Nowhere - Pistol Pete Marravich - Matt Fanslow Diagnosing the Aftermarket A to Z [E010]: https://mattfanslow.captivate.fm/episode/010
• The Sport of Auto Repair with Chris Jones [E134]: https://mattfanslow.captivate.fm/episode/134
• Sports and Automotive Parallels (00:01:12)
• Caitlin Clark's Impact (00:01:36)
• Comparison of Basketball Eras (00:02:47)
• Surge in Women's Basketball Viewership (00:04:11)
• Caitlin Clark's Unique Playing Style (00:05:30)
• WNBA Attendance Records (00:06:44)
• WNBA's Financial Struggles (00:08:31)
• Marginalization of Caitlin Clark (00:10:10)
• Opportunities for Growth (00:11:34)
• Comparison to Automotive Industry Tactics (00:14:16)
• Downplaying Competitors (00:16:49).
• Harmful Practices in Sports and Automotive (00:18:11)
• Final Thoughts on Caitlin Clark and the WNBA (00:19:39)
• The importance of competition (00:20:59)
• Critique of disparagement (00:22:16)
• Learning from popularity (00:23:33)
• Long-term strategy concerns (00:24:59)

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Matt Fanslow shares experiences with new hires at the shop, highlighting their questions about air conditioning systems and diagnostic processes. Using a crossword puzzle analogy from Jorge Menchu, Matt illustrates effective diagnostic strategies, stressing the importance of starting with 'simpler' problems to build understanding and gain confidence. Matt praises Jorge for his impact on diagnostic processes and tools, noting that his work has greatly enhanced the capabilities of technicians in the bays.

Show Notes

• Hiring New Technicians (00:01:05)
• Challenges of Answering Questions (00:02:19)
• Understanding Air Conditioning (00:03:37)
• The Importance of Foundational Knowledge (00:06:06)
• Richard Feynman's Insights (00:07:43)
• Diagnostic Processes Discussion (00:12:17)
• Jorge Menchu's Impact (00:14:55)
• Crossword Puzzle Analogy (00:16:02)
• Understanding the Diagnostic Puzzle (00:19:28)
• Focus on Relevant Issues (00:20:38)
• Addressing Quick Diagnostic Questions (00:22:58)
• Acknowledging George Menchu's Contributions (00:24:09)
• Effective Problem-Solving Strategy (00:25:26)

Thanks to our Partner, NAPA Autotech

NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.

Contact Information

• Email Matt: mattfanslowpodcast@gmail.com
• Diagnosing the Aftermarket A - Z YouTube Channel

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration...

Today, we're excited to have a special guest with us, Craig O'Neill, a seasoned communication expert.

In this episode, we'll dive into Craig's unique approach to effective communication in the auto repair industry. We'll explore how he defines and measures communication success, the art of creating positive first impressions, and the crucial role of clear, transparent interactions in building client trust and retention.

We'll also discuss the impact of personalized communication, the importance of networking, and strategies for handling difficult conversations. Plus, Craig will share his insights on overcoming unexpected challenges in public speaking and his top-tier advice for shop owners looking to enhance their communication skills.

Tune in for a wealth of knowledge and practical tips that can transform how you communicate in your business.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

• Speak Up! Effective Communication with Craig O’Neill
• Comfort Crisis: Embrace Discomfort to Reclaim Your Wild, Happy, Healthy Self by Michael Easter
• Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough by Michael Easter
• Remarkable Results Toastmasters Club

How To Get In Touch With The Guest

• Speak Up! Effective Communication with Craig O’Neill
• LinkedIn - https://www.linkedin.com/in/craigoneillaam/

Show Notes with Timestamps

• Introduction to the Episode (00:00:01) The host welcomes listeners to episode 116 and introduces guest Craig O'Neill.
• Discussion on Communication (00:01:36) Craig and Kim explore the importance of communication and daily conversations.
• Inspiration from Fitness Influencers (00:02:47) Fitness enthusiast Joey Swole and discusses gym etiquette.
• Walking and Inspiration (00:03:10) Craig shares insights on walking as a source of inspiration and connection with his wife.
• Toastmasters Experience (00:04:18) Craig reflects on his five-year journey in Toastmasters and its impact on communication skills.
• Learning to Listen (00:05:11) The speakers discuss the importance of listening and how Toastmasters fosters this...

• Watch Full Video Episode
• Craig's Near-Death Experience (00:01:13) Craig shares his story of a near-death experience caused by multiple blood clots in his lungs.
• Understanding the Health Crisis (00:02:12) Craig explains his symptoms leading to hospitalization and the discovery of the blood clots.
• Reflection on Life Changes (00:05:34) Craig reflects on how his near-death experience shifted his perspective on relationships and life priorities.
• The Importance of Relationships (00:07:17) Craig emphasizes the need to value relationships and communicate feelings intentionally.
• Reconnecting with Old Friends (00:08:29) Carm shares a personal story about reconnecting with an old friend, highlighting the importance of maintaining connections.
• Intentional Communication (00:09:41) Craig discusses the impact of intentionally reaching out to influential people in one's life.
• Material vs. Emotional Fulfillment (00:10:25) Craig contemplates the balance between material possessions and the importance of relationships.
• Living Without Distractions (00:12:00) Craig suggests leaving phones at home during family outings to foster better connections.
• The Impact of Technology on Relationships (00:12:25) Carm reflects on how technology affects family interactions and the need for personal discipline.
• Planning for Meaningful Experiences (00:13:14) Craig encourages planning meaningful experiences and spending time with loved ones.
• Business Continuity Discussion (00:15:42) Carm discusses the importance of planning for business continuity in case of unexpected events.
• Leadership and Team Discussions (00:16:49) Craig emphasizes the value of discussing business operations and leadership with team members.
• The importance of presence (00:17:04) Craig discusses the significance of being present and the impact of leadership on team culture.
• Reassessing leadership roles (00:17:41) Craig reflects on his need to be present and the realization that his team can thrive independently.
• Employee accountability (00:19:26) Discussion on implementing employee diaries to enhance accountability and track conversations.
• Introduction of 'Way We Do' software (00:20:11) Craig explains how this software helps manage SOPs and employee manuals effectively.
• The value of modifying processes (00:22:05) Emphasis on customizing borrowed ideas to fit your unique business culture for better results.
• Planning for unexpected...

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into a range of strategies designed to help auto repair shop owners elevate their business operations through the implementation of the "Profit First" methodology. This approach is centered around the critical aspects of cash flow management, profitability enhancement, and the adoption of effective financial practices. Chris underscores the significance of establishing separate accounts specifically for profit, taxes, and operating expenses to ensure a clear and organized financial structure. He also highlights the necessity of having supportive financial partners, such as banks and accountants, who can provide valuable guidance and support.

Furthermore, Chris encourages shop owners to take proactive steps towards improving their financial health by engaging with educational resources, such as watching a webinar or seeking additional guidance tailored to their specific needs. This episode is proudly sponsored by Shop Marketing Pros, a company dedicated to providing specialized marketing strategies aimed at boosting the visibility and success of auto repair shops. Through their sponsorship, Shop Marketing Pros underscores their commitment to supporting the growth and development of businesses within the auto repair industry.

Introduction to the Episode (00:00:04)

• Coach Chris Cotton introduces the podcast and its focus on auto repair business strategies.

Importance of Profit First (00:01:01)

• Chris discusses the significance of adopting the Profit First mentality for auto repair businesses.

Webinar Promotion (00:02:20)

• Information about an upcoming webinar on implementing the Profit First system is provided.

Understanding Cash Flow (00:03:24)

• The necessity of managing cash flow for successful auto repair operations is emphasized.

Challenges with Traditional Accounting (00:04:35)

• Critique of traditional accounting methods and their inadequacy for auto repair shops.

Profit First Methodology Explained (00:05:46)

• Overview of the Profit First approach and its application in the auto repair industry.

Setting Up Separate Accounts (00:06:58)

• The importance of establishing separate accounts for profit, taxes, and expenses is discussed.

Bank and Accountant Collaboration (00:08:02)

• Challenges in getting banks and accountants on board with the Profit First system are explored.

Incorporating Dave Ramsey's Principles (00:10:16)

• Integration of financial control principles from Dave Ramsey is highlighted for better financial management.

Results of Implementing the System (00:11:27)

• The positive outcomes of using the auto shop profits and cash flow system are outlined.

Call to Action (00:14:44)

• Chris encourages listeners to take proactive steps in managing their shop's finances...

Thank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:

Watch Full Video Episode

This episode begins with a simple premise. 

Craig recognizes his friend and former co-worker, Jeremy Glassco, as an excellent communicator and a man who asks great questions.

Shortly after introducing Jeremy- you’ll see what Craig means!

While exploring the topic of conversational questions, Craig invites Jeremy to explain his communication journey - which is a unique one.

Jeremy was raised in the jungles of Papua New Guinea.  The son of a missionary family - Jermey, wouldn’t live in the US for more than a few months at a time until he was 17 years old. 

This raised an interesting point - Jeremy highlighted a reality that few people experience, but we can all learn from.  The concept of being a ‘third culture’ kid. A third culture kid refers to those who were raised in a culture other than their parents', and also live in a different environment or society in their early upbringing.

This conversation tackles everything from why asking questions was tactical for Jeremy, to how he came to join (arguably a 4th culture) the automotive industry.  From there - Craig and Jeremy challenge each other's perspectives on the direction that communication is taking in technology like in apps, software, and of course with AI.

While listening, pay close attention to the questions that go back and forth between these two communicators… and enjoy some laughs along the way.

• Watch Full Video Episode

Thank You To Our Partners:

The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!

App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro”

Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

Contact Information

• Email Craig O'Neill: speakup@craigoneill.net

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.

• Watch Full Video Episode
• Identifying Constraints (00:00:28) AJ discusses the primary constraint to business growth, drawing from his journey as a technician turned owner.
• Personal Experience and Growth (00:01:50) He shares insights on overcoming growth ceilings and emphasizes the importance of mentorship in his journey.
• The Biggest Constraint: Self (00:02:31) AJ identifies the self as the main constraint, urging owners to recognize personal limitations.
• Understanding Business Constraints (00:03:16) He explains the need to identify specific constraints like marketing or process issues for effective growth.
• Building a Strong Team (00:04:10) AJ stresses the importance of hiring the right people and developing a capable team for business scalability.
• Developing Middle Management (00:05:52) He discusses the necessity of creating a middle management layer as businesses grow from multiple locations.
• Hiring and Training Challenges (00:06:40) AJ highlights the significance of effective hiring and training processes in the automotive repair industry.
• Sales Process and Customer Retention (00:08:31) He emphasizes improving the sales process to retain existing customers and identify growth constraints.
• Working "On" vs "In" the Business (00:09:31) AJ reflects on the need to focus on strategic tasks rather than day-to-day operations for business growth.
• Identifying and Prioritizing Constraints (00:10:23) He encourages creating a power list of tasks that contribute to business growth and overcoming constraints.
• Creating Processes for Growth (00:11:26) AJ stresses the importance of documenting processes to ensure scalability and operational efficiency.
• Coaching and Accountability (00:12:56) He discusses using processes as tools for coaching and holding team members accountable for their performance.
• Personal Development and Business Growth (00:14:10) AJ emphasizes the importance of personal development for business owners and how it reflects on their business.
• Reflecting on Personal Constraints (00:15:04) Discussion on identifying personal limitations and the impact of self-awareness on business success.
• Embracing Challenges and Growth (00:15:48) AJ highlights the necessity of facing challenges and learning from failures on the path to success.
• Value of Time and Opportunity (00:17:30) The importance of recognizing time as a valuable commodity and serving the community with gratitude.
• Closing Thoughts on Constraints (00:18:09) AJ concludes by reiterating that personal constraints affect...

• Watch Full Video Episode
• A Better Road to Success: Navigating Your SMS and Customer Rapport [RR 945]: https://remarkableresults.biz/remarkable-results-radio-podcast/e945/
• Common Issues with SMS (00:02:05) Widespread issues among shop owners regarding their lack of knowledge about shop management systems.
• Understanding Labor Matrix (00:02:30) The importance of understanding and utilizing the labor matrix feature in SMS.
• Realization of SMS Capabilities (00:03:17) Ben describes the moment when shop owners realize SMS can influence profitability beyond invoicing.
• Owner's Role in Learning SMS (00:05:15) Discussion on the necessity for shop owners to be knowledgeable about their SMS and not delegate responsibility.
• Absentee Ownership Challenges (00:06:25) The dangers of absentee ownership in effectively managing shop systems and ensuring accountability.
• In-Person Training Benefits (00:11:54) Ben highlights the advantages of in-person training for accommodating different learning styles.
• Key Features of NAPA TRACS (00:12:28) Ben discusses top features of NAPA TRACS that excite shop owners, including inventory control and labor matrices.
• Inventory Control Insights (00:13:25) Ben emphasizes the significance of proper inventory management in enhancing shop profitability.
• Proactive Inventory Management (00:16:02) Discussion on the importance of maintaining appropriate inventory levels based on market demand.
• Client Service Rep's Role (00:16:43) Jon discusses the value of having a knowledgeable client service representative to assist with inventory management.
• Choosing the Right SMS (00:18:58) Emphasizes the need for local representation in selecting and customizing shop management systems.
• Reflecting on 2023 (00:20:05) Encourages shop owners to assess their previous year and consider changes for improvement.
• Profitability and Productivity (00:21:12) Explores the relationship between profitability and productivity in shop management systems.
• Understanding Pricing and Labor (00:22:06) Discusses the importance of pricing strategies for parts and labor to increase shop profitability.
• Utilizing Parts Matrix (00:23:30) Introduction of parts matrix profiles to simplify pricing.
• Reporting and Accountability (00:25:01) Highlights the importance of reporting...

• Watch Full Video Episode
• Darnell's Law School Experience (00:02:31) Darnell shares his memorable graduation moment at Yale Law School with his children present.
• Darnell's Background in Brooklyn (00:03:20) He discusses growing up and overcoming challenges through education.
• Connecting Darnell's Story to Skilled Trades (00:04:32) Carm highlights the relevance of Darnell's experiences to the skilled trades industry.
• Darnell's Journey to Lincoln Tech (00:04:53) Darnell explains his decision to attend Lincoln Tech while working on legal issues in low-income neighborhoods.
• Skills Gap in the Workforce (00:06:39) Darnell discusses the desperate need for skilled workers in various industries he encountered.
• Darnell's Training at Lincoln Tech (00:07:45) He details his enrollment in a machining program and his experience at the Kentucky Advanced Manufacturing Institute.
• Tapping into Hidden Talent (00:09:20) Darnell emphasizes the importance of connecting skilled trades with underutilized talent in communities.
• Need for Skilled Workers in Automotive (00:10:27) Andy highlights the projected demand for automotive technicians over the next decade.
• Parallels in Darnell and Andy's Stories (00:11:36) Andy shares similarities in their backgrounds and the importance of skilled trades for future generations.
• Importance of Alternative Education Pathways (00:12:48) Both speakers stress the need for diverse career paths beyond traditional education.
• Engaging Parents in Career Decisions (00:13:21) Darnell advocates for involving parents in discussions about alternative career options for their children.
• Celebrating Skilled Trades (00:14:57) Darnell expresses his desire to raise awareness about the craftsmanship and opportunities in skilled trades.
• Changing Perceptions of Education (00:15:39) Darnell challenges the notion that success is only achievable through traditional college pathways.
• Personal Educational Experiences (00:20:08) Andy shares his own college dropout story and how he found his passion in the trading business.
• Job Security in Legal vs. Technical Fields (00:20:36) Andy highlights the job security differences between legal professions and technical trades amid automation.
...

In this episode of "Business by the Numbers," Hunt Demarest, CPA, kicks off a three-part series breaking down the 2024 Automotive Industry benchmark report for auto repair shops across the country. This report gives a clear look at how shops are performing financially and operationally, helping owners see where they stand.

Key Points:

• Benchmark Report Basics: The episode starts by explaining a detailed report that covers sales, profits, and key metrics for different types of auto repair shops, including Euro and diesel shops in various regions.

• Sales and Tech Performance: The report shows average monthly sales per technician, highlighting how important it is to make sure your techs are productive and hitting industry standards.

• Profit Margins: Hunt dives into the differences in profit margins on labor and parts, showing how different types of shops (like general repair versus high-end) stack up in terms of profitability.

• Rising Costs: There’s a discussion on how rising costs, especially in labor and rent, are squeezing profits, and why keeping costs in check is crucial to staying in the black.

• Industry Trends: The episode also covers big industry trends, like the need to offer solid employee benefits to attract good workers, and the different ways shops are paying their staff.

• DOWNLOAD THE REPORT HERE: https://paarmelis.com/wp-content/uploads/2024/08/2024-PMA-Benchmark-Report.pdf

Thanks to our partner, NAPA TRACS

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

Thanks to our partner, Promotive

It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Download a Copy of My Books Here:

• Wrenches to Write-Offs
• Your Perfect Shop 

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.

Matt Fanslow explores the contentious topic of whether employees should give a two weeks notice when leaving a job. He challenges the power dynamics and expectations between employees and employers, questioning the fairness of this common practice. Matt highlights the lack of reciprocity from employers regarding severance packages and the potential negative impact on future job references if notice isn't given.

Show Notes

• The Two Weeks Notice Question (00:01:10)
• Power Dynamics in Employment (00:02:16)
• Expectations of Notice (00:03:38)
• Severance Packages Discussion (00:04:50)
• The Balance of Notice and Severance (00:06:01)
• Consequences of Leaving Without Notice (00:07:15)
• The Hypocrisy of Notice Expectations (00:08:21)
• Severance Considerations (00:15:00)
• The complexities of human behavior in the workplace (00:18:29).
• Discussing severance and vacation time (00:21:01)

Thanks to our Partner, NAPA Autotech

NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.

Contact Information

• Email Matt: mattfanslowpodcast@gmail.com
• Diagnosing the Aftermarket A - Z YouTube Channel

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Join host Kim Walker as she leads a heartwarming and insightful panel discussion with auto repair shop owners who are making a real difference in their communities. In this special episode, our panelists share how they're stepping up during the back-to-school season to support local students and teachers through creative initiatives—from donating school supplies to funding teacher wish lists and organizing community events.

Listen as Tanika Haynes, Christina Grace Beverly, and Nakia and Nate Bailor discuss the challenges they’ve faced, the unexpected rewards of giving back, and how these efforts have strengthened their ties to the community. Whether you’re a shop owner looking for inspiration or simply curious about the power of local engagement, this episode is packed with practical tips and stories that will inspire you to take action.

Hit play now to learn how even small gestures can create lasting impacts, both for your business and your community! 🚗🎒

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

• Back to School Marketing Discussion in the FB group

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com

When running your auto repair shop, burnout, stress, and exhaustion can feel like constant companions. How do you reignite your passion and find balance amidst the daily challenges?

In this episode of the Auto Repair Marketing Podcast, Kim Walker hosts a solo cast with guest Jeff Salzenstein, a former professional tennis player turned coach and speaker. 

Jeff shares his transformative journey from the tennis courts to becoming a coach focused on holistic well-being. He offers invaluable insights on overcoming adversity, redefining success, and managing burnout and stress through practical techniques like heart-focused breathing and tapping. 

Jeff’s emphasis on resilience, mindset, and the interconnectedness of mind, body, and soul will inspire and equip you with tools to enhance your personal and professional well-being.

Tune in for an episode packed with actionable strategies to help you thrive in both your business and personal life. Don’t miss it!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

How To Get In Touch With The Guest

https://www.jeffsalzenstein.com/ 

https://www.instagram.com/jeffsalzenstein/ 

https://www.facebook.com/jeffsalzensteinspeaker 

Show Notes with Timestamps

• Introduction and Sponsorship (00:00:01) The podcast host introduces the episode and thanks RepairPal for sponsoring the show.
• Meeting Jeff (00:00:10) Kim Walker discusses her excitement about having Jeff as a guest, highlighting their recent connection.
• Unleashing the Champion Within (00:01:19) Jeff shares insights on his coaching philosophy, focusing on mental health and overcoming limiting beliefs.
• Jeff's Professional Tennis Background (00:02:54) Jeff recounts his experiences as a professional tennis player and the challenges he faced.
• The Pressure of Performance (00:03:25) He describes the anxiety before a significant match and the importance of mental focus.
• Tapping into the Zone of Excellence (00:04:26) Jeff explains the concept of finding a "zone" during competition, leading to peak performance.
• Limiting Beliefs and Success (00:07:04) The conversation shifts to how limiting beliefs can hinder personal and professional success.
• Redefining Success (00:08:45) Jeff reflects on how his definition of success evolved over time, influenced by personal experiences.
• Pivotal Moments in Life (00:09:51) He shares defining moments that shaped his journey, including injuries and personal challenges.
• Transition to Coaching (00:12:31) Jeff discusses the moment he decided to become a coach, driven by a desire to help others.
• Helping Burnt-Out Shop Owners (00:14:56) The conversation addresses strategies to support shop owners feeling exhausted and overwhelmed.
• Creating Your Reality (00:15:32) Discussion on how personal responsibility shapes one's reality and the importance of mindset.
• Taking Responsibility (00:16:31) Emphasizing the freedom that comes from acknowledging personal responsibility in one's circumstances.
• The Power of Words (00:17:33) The impact of language on reality and the importance of speaking positively...

• Watch Full Video Episode
• Safety Inspection Demonstration (00:00:06) Tracy introduces Tom and the purpose of the safety inspection demonstration.
• Mock OSHA Inspection Overview (00:00:28) Tom explains the checklist and key safety items to inspect during the demonstration.
• Checklist and OSHA Standards (00:01:37) Tom describes the importance of OSHA standards in the inspection process.
• Fire Extinguisher Inspection (00:02:31) Tom walks through checking fire extinguishers for compliance and accessibility.
• Eyewash Station Compliance (00:04:39) Inspection of the eyewash station and identification of non-compliance issues.
• Personal Protective Equipment (00:06:16) Discussion on the necessity of safety glasses and PPE evaluations.
• Electrical Panel Safety (00:06:41) Importance of keeping electrical panel boxes clear and properly marked.
• Safety Signage Importance (00:08:10) The value of safety signage in maintaining a safe work environment.
• Bench Grinder Safety Standards (00:09:41) Tom explains the safety standards for bench grinders and necessary adjustments.
• Electrical Cord Inspection (00:11:44) Tom highlights the importance of checking electrical cords for safety.
• Employee Responsibility in Safety (00:12:35) Tracy highlights the need for both employees and owners to be educated on safety protocols.
• Inspection of Floor Jacks (00:13:47) Tom inspects floor jacks, noting the importance of visible weight capacity markings for safety.
• Ground Fault Circuit Interrupters (00:15:00) Tom explains testing ground fault circuit interrupters to ensure safety around water sources.
• Keeping Fire Extinguishers Accessible (00:16:38) Tom stresses the importance of maintaining clear access to fire extinguishers for emergency situations.
• Annual Lift Inspections (00:19:21) Tom discusses the necessity of annual inspections for mobile lifts by qualified technicians.
• Mobile Ladder Safety (00:23:25) Tom highlights the importance of rubber feet on mobile ladders for stability and safety.
• Safety Glasses Standards (00:25:45) Explanation of the importance of safety glasses meeting the Z87 standard for employee protection.
• Emergency Lighting Functionality (00:27:33) Importance of emergency lighting and its inspection every 30 days to ensure proper function.
• Voltage Detector Usage (00:28:54) Demonstration of a voltage detector for checking electrical outlets and ensuring safety.
• Parts Washer Safety (00:30:20) Discussion on maintaining parts washers and the importance of safety mechanisms.
...

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton explores the metaphor of changing pastures to symbolize personal and professional growth. He addresses the common belief that "the grass is always greener on the other side" and emphasizes the importance of recognizing when change is necessary. Chris offers practical tips for self-assessment, investing in personal growth, eliminating negativity, staying committed to goals, and being patient with the process. Aimed at auto repair shop owners and professionals, the episode encourages taking control of one's circumstances for improvement. The episode is sponsored by Shop Marketing Pros.

Introduction to the Podcast (00:00:08)

• Coach Chris Cotton introduces the episode and its focus on business insights for auto repair professionals.

The Grass is Always Greener (00:01:10)

• Chris shares a metaphor about changing pastures for personal and professional growth, inspired by a meme.

Recognizing the Need for Change (00:02:16)

• He discusses the common feeling of envy towards others' situations and the importance of assessing one's own life.

Challenges and Perceptions (00:03:18)

• Chris reflects on how negativity can distort our view of others' success, leading to feelings of being stuck.

When to Change Pastures (00:04:22)

• He emphasizes recognizing when it's time to shift environments for better personal and professional growth.

Tips for Cultivating Growth (00:05:29)

• Chris provides actionable advice on assessing situations, investing in oneself, and making meaningful changes.

Conclusion and Encouragement (00:07:35)

• He wraps up with a reminder that growth takes time and encourages listeners to embrace necessary changes for fulfillment.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

Thank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:

Watch Full Video Episode

A lifelong student of history - this episode began as a serious topic of interest for Craig - and evolved into multiple conversations with a special guest. 

For our listeners, we took our time with this episode and it was reviewed with careful consideration due to the significance of the subject.

On June 6, 2024 - many of us in the free world paused to recognize a significant anniversary. The 80th anniversary of D-Day.

D-Day, also known as Operation Overlord, was the allied invasion of Normandy to liberate Europe from Nazi tyranny. 

There have been other milestone anniversaries of D-Day, but this year came at a very challenging time in the world and hits very differently that previous years for other reasons.

The conversation begins around why that is.

One term that was raised in one of the many articles written on the topic - was that we are losing our ‘tangible interpreters’ of the event. 

The people who were there in 1944, the people that many of us knew or were even raised by, sadly, will not be with us much longer.  The knowledge of these major events now passes to those of us fortunate to know those who lived it and to take care in how we communicate these events to new generations who soon will never have the chance to meet a veteran of WWII.

To help with this topic - Craig knew the perfect guest, Evan Wisner.

When sharing an anniversary article with Evan, that article highlighted the Army Rangers DDAY operation on Point Du Huc, a conversation followed that we decided to take to the recording studio.

Craig came to know Evan and appreciates his unique experiences and expertise as they are both members of Grand Rapids Toastmasters Club#404 - joining the club around the same time in 2019.  This means - Craig gets to hear a lot of great speeches from Evan.  Since Evan is both an EQ expert as well as a veteran of the war on terror who served alongside Army Rangers, you can be certain he brings a unique perspective to this conversation that makes it very much worth listening to.

We ask listeners to take into consideration that this was a discussion focused on one major operation of a larger campaign of a greater war, and that all history, especially discussion around war, is limited, and does not tell every story, and often needs context for understanding.

Thank You To Our Partners:

The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!

App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro”

Shop Dog Marketing at

• Watch Full Video Episode
• Importance of Service Information (00:00:25) Matt emphasizes the necessity of reading service information before starting any repair work.
• Common Mistakes in Vehicle Maintenance (00:01:12) Matt shares horror stories of technicians neglecting service information, leading to mistakes during vehicle maintenance.
• Encouragement to Use Service Info (00:04:03) Matt advises technicians to always consult service information before starting any job.
• Warranty Concerns and Accountability (00:05:05) Discussion on the importance of service information for warranty claims and accountability in repairs.
• Pay Structure and Professionalism (00:06:34) Matt addresses how pay structures can affect adherence to proper procedures in the automotive industry.
• Call to Action for Technicians (00:07:34) Matt encourages a cultural shift towards professionalism by prioritizing service information in repairs.

• Watch Full Video Episode
• Succession Planning Discussion (00:02:30) John shares his challenges with succession planning, emphasizing internal leadership development.
• Implementing EOS (00:03:20) John discusses how he started implementing the Entrepreneurial Operating System (EOS) in his business.
• Team Involvement in EOS (00:04:20) John explains how he engaged his team in the EOS process and its benefits.
• Vision and Leadership Transition (00:05:15) John outlines the importance of leadership transition in their three and ten-year plans.
• Weekly Meetings and Accountability (00:06:47) Discussion on the structure of weekly meetings and the accountability fostered through EOS.
• Shop Scale and Success (00:08:04) John shares his shop's sales goals and emphasizes that size doesn't determine success.
• EOS and Business Discipline (00:08:57) John highlights how EOS has helped instill discipline in their operations.
• Opportunities in Issues (00:11:13) John elaborates on how issues are viewed as opportunities for improvement in their meetings.
• Engaging Team Ideas (00:12:21) Carm and John discuss the importance of team input in generating new ideas.
• Profitability vs. Sales Goals (00:12:47) John emphasizes the significance of profitability over merely hitting sales targets.
• Structured Meeting Agendas (00:13:12) John describes the tight agenda structure for their meetings to ensure efficiency.
• Remote Meeting Dynamics (00:14:44) Discussion on how John conducts meetings remotely while managing from different locations.
• Starting EOS Implementation (00:14:57) John advises listeners on how to begin implementing EOS in their businesses.
• Leadership Recognition and Ownership (00:15:11) John shares examples of leaders stepping up to embrace ownership opportunities.
• Bonus Structure Discussion (00:16:01) John explains the current bonus structure and its relation to future ownership.
• Future Ownership Plans (00:17:12) John discusses potential plans for selling the company to the next generation.
• Profit Distribution Strategy (00:18:29) John outlines how profits are reinvested into employees rather than external spending.
• Selling the Company on Credit (00:21:55) John discusses his plan to sell the company to his team on credit.
• Team Accountability and Profitability (00:22:12) The importance of team accountability for ongoing profitability is highlighted.
• Difficult Decisions in Structuring (00:22:31) John reflects on the challenges of formulating his business structure over the years.
...

• Watch Full Video Episode
• Shift from Training to Education (00:03:26) Carm discusses the importance of shifting the terminology from training to education.
• One-on-One Coaching Experience (00:04:36) Rena explains the differences between teaching classes and providing personalized coaching.
• Intimacy in Coaching (00:06:04) Rena emphasizes the intimate nature of one-on-one coaching and its benefits.
• Vulnerability in Growth (00:07:18) Clint discusses the role of vulnerability in personal and professional growth.
• Maintenance of Skills (00:09:33) The importance of continuous education and maintenance in skill development is highlighted.
• Phases of Training (00:10:27) Rena describes the six phases of training and the cyclical nature of learning.
• Weekly Coaching Importance (00:11:23) Rena mentions the frequency of coaching calls and their significance in professional growth.
• Community Aspect of Training (00:13:30) Clint speaks on the necessity of community and interaction in coaching.
• Interpersonal Skills in Shops (00:16:09) Clint addresses the challenges of interpersonal skills and communication within shops.
• Effective Daily Training (00:19:28) Discussion on intensive training classes and their impact on team development in the automotive industry.
• Intimate Coaching Sessions (00:20:32) Preference for small group coaching to enhance communication and interpersonal skills among team members.
• Importance of Vulnerability (00:21:19) Clint shares insights on vulnerability and the need for ongoing support in coaching environments.
• Investment in Training (00:23:15) Exploration of how shop owners should allocate budgets and time for effective training and coaching.
• Coaching Value (00:24:46) Coaches emphasize the return on investment from effective coaching through improved client interactions.
• Excuses from Shop Owners (00:25:26) Discussion on common excuses shop owners give for not investing in coaching and training.
• Time Management in Coaching (00:27:31) Strategies for fitting coaching sessions into busy schedules, including combining them with lunch.
• Shifts in Customer Behavior (00:28:47) Analysis of how customer attitudes have changed post-COVID and the need for updated training.
• Economic Changes Impacting Sales (00:31:22) Discussion on...

In this week's episode of Business by the Numbers, Hunt Demarest, CPA, dives into the latest updates on the Employee Retention Tax Credit (ERTC) from the IRS. This episode is a must-listen if you're unsure about your ERTC status or how it impacts your taxes.

• Explore the IRS's recent announcements and what they mean for your ERTC claims.
• Understand the different risk categories the IRS has assigned to ERTC applications.
• Learn the tax implications if you’ve received ERTC funds but haven’t filed your taxes yet.
• Get practical advice on what to do if you're still waiting for your ERTC money.

Thanks to our partner, NAPA TRACS

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

Thanks to our partner, Promotive

It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Download a Copy of My Books Here:

• Wrenches to Write-Offs
• Your Perfect Shop 

Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Inspired by a listener's question, Matt discusses the physical limitations that come with age and the need for early planning and skill diversification. The episode highlights the importance of adaptability and collaboration to ensure aging mechanics remain valuable in the automotive industry.

Show Notes

• Future Planning for Retirement (00:02:38)
• Physical Limitations and Career Transition (00:03:57)
• Service Advisor Role Challenges (00:05:03)
• Skill Development and Planning (00:06:19)
• Communication and Shop Support (00:10:14)
• Training and Skill Enhancement (00:11:24)
• Value of Diagnostics and Programming (00:17:29)
• Compensation Challenges for Mechanics (00:18:51)
• Training Resources (00:21:37)
• Management Training (00:22:56)
• Shifting Roles in Business (00:24:08)
• Generational Skill Gaps (00:25:16)

Thanks to our Partner, NAPA Autotech

NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.

Contact Information

• Email Matt: mattfanslowpodcast@gmail.com
• Diagnosing the Aftermarket A - Z YouTube Channel

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

Want to unlock new opportunities for your auto repair shop? Learn how to tap into local organizations that are eager to help your business thrive, connect with valuable resources, and maximize community support.

We'll explore the benefits of the Small Business Development Center (SBDC), leveraging Downtown Development Districts, and participating in programs like Goldman Sachs 10,000 Small Businesses. 

Plus, discover how to network with local government officials, secure grants, and enhance your shop's visibility and growth.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

• Tanchubajo Economic Development Foundation (TEDF) - https://www.tedf.org/
• Small Business Development Center (SBDC) - sba.gov/sbdc
• Goldman Sachs 10,000 Small Businesses (10KSB) - https://10ksbapply.com/
• The Idea Village in New Orleans - https://www.ideavillage.org/

Show Notes with Timestamps

• Introduction to the Episode (00:00:01) The hosts introduce the podcast and discuss the episode's focus on local organizations for business support.
• Tangible Economic Development Foundation (00:01:10) Brian shares his experience with TDF, emphasizing its role in supporting local businesses.
• Importance of Economic Development Foundations (00:02:27) Discussion on how these foundations help attract businesses and provide resources, particularly for small enterprises.
• Small Business Development Centers (SBDC) (00:04:15) Kim explains the role of SBDCs, offering assistance with business planning, funding, and market research.
• SBDC Resources and Classes (00:06:09) Overview of various resources available through SBDCs, including classes and networking opportunities for business owners.
• Finding Your Local SBDC (00:08:09) Advice on how to locate an SBDC and the value it brings to small business owners.
• Downtown Development Districts (00:09:15) Brian introduces Downtown Development Districts and their potential benefits for businesses in historic areas.
• Engagement with Downtown Development Districts (00:10:12) Discussion on the importance of local business involvement and awareness of district events and resources.
• Marketing Opportunities through Events (00:11:15) Encouragement to participate in local events to promote businesses, even if they seem unrelated to automotive repair.
• Goldman Sachs 10,000 Small Businesses Program (00:13:17) Brian explains the program's purpose, which is to provide small business owners with essential skills and resources.
• Experience with the 10K SB Program (00:15:35) Kim shares her perspective on the program, highlighting its benefits and the connections made among participants.
• Startup Accelerators (00:16:32) Discussion on startup accelerators that help new businesses grow quickly, including local examples.
• Local Government Support (00:18:01) Insights on the role of local government in supporting businesses and fostering a positive business environment.
• Getting Involved in the Community (00:19:48) Encouragement to engage with local organizations and...

• Watch Full Video Episode
• Nate's Transition to Solopreneurship (00:01:06) Nate shares his decision to leave a partnership after 16 years to start his own business.
• Challenges in Partnership (00:02:26) Nate discusses the difficulties faced in his long-term partnership, including misalignment and emotional toll.
• Courage to Move On (00:03:47) The importance of courage in making tough decisions, especially when family relies on you.
• Positive Changes Post-Transition (00:05:07) Nate reflects on the significant improvement in his life and business since leaving his partnership.
• Identifying Warning Signs in Partnerships (00:06:03) Nate outlines key warning signs indicating a partnership may be struggling or unhealthy.
• Key Questions Before Partnering (00:07:47) Nate advises on essential questions to ask potential partners to ensure alignment of goals.
• Importance of Formal Agreements (00:08:00) Nate emphasizes the necessity of having legal agreements in place to protect both partners.
• Future Plans and Business Vision (00:13:08) Nate shares his plans for growth, including setting up a well-organized shop and hiring.
• Building a Positive Work Culture (00:14:03) Nate discusses the importance of hiring carefully to create a good work environment.
• Financial Planning for Growth (00:15:17) Nate talks about saving money to ensure financial stability while expanding his business.
• Long-Term Vision for the Business (00:16:35) Nate outlines his goal of buying land and building a new repair shop in the future.
• Coaching Support for Solopreneurs (00:17:22) Discussion on the benefits of coaching and seeking advice in the automotive industry.
• Establishing Client Trust (00:18:15) The significance of building loyalty and trust with clients for business growth.
• The Reality of the Solopreneur Journey (00:18:41) Nate discusses the challenges and long-term commitment required in the solopreneur path.
• Continuous Learning and Adaptation (00:19:38) Nate shares his experiences with new technologies and the importance of ongoing education.
• Future Check-ins and Growth (00:19:41) Carm expresses interest in quarterly updates on Nate's business progress and growth.

• Watch Full Video Episode
• The Shift from Traditional Marketing (00:02:37) Aubrey discusses the transition from word-of-mouth to online marketing strategies.
• Importance of Online Presence (00:03:52) Aubrey emphasizes that just having a website is no longer sufficient for businesses.
• Search Engine Optimization (SEO) (00:05:45) Aubrey explains the significance of SEO and its role in online visibility.
• Investment in Digital Marketing (00:07:40) Discussion on comparing digital marketing investments to physical store improvements.
• Website as an Online Destination (00:08:50) Aubrey describes the website as a crucial online destination for consumer engagement.
• Communication Preferences (00:11:11) Aubrey highlights the importance of providing various communication methods, especially text.
• Texting vs. Traditional Calls (00:14:11) Aubrey discusses the growing preference for texting over traditional phone calls.
• Pandemic's Impact on Online Growth (00:17:09) Aubrey reflects on how the pandemic accelerated the shift to online engagement.
• The Impact of Online Shopping (00:17:57) Discusses how consumers prefer online shopping and the influence of recommendations on their decisions.
• The Importance of Online Presence (00:18:58) Highlights the necessity for businesses to have a professional online presence to attract customers.
• Training for EV Vehicles (00:20:00) Details a training program for technicians on servicing hybrid and electric vehicles.
• Visual Reputation Matters (00:21:07) Explains how a business's appearance online affects consumer perceptions and decisions.
• Online Reviews as Modern Word of Mouth (00:21:50) Emphasizes the significance of online reviews in influencing consumer choices today.
• Handling Negative Reviews (00:23:05) Discusses the importance of addressing negative reviews transparently rather than trying to eliminate them.
• Consumer Expectations Post-Pandemic (00:25:30) Explores how consumer behavior and expectations have changed due to the pandemic.
• Adapting to Online Shopping Trends (00:26:47) Describes the challenges businesses face in keeping up with evolving online consumer behaviors.
• Building Customer Loyalty (00:27:54) Focuses on strategies to maintain customer loyalty in a competitive online environment.
• Understanding Different Customer Personas (00:32:27) Identifies three customer types and their unique shopping behaviors and preferences.
• Understanding Customer Personas (00:35:26) Discussion on different customer personas, focusing on tech-savvy individuals and millennials seeking convenience.
...

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton is joined by guest Coach Mike for an in-depth discussion on the remarkable transformation of "Project X," an absentee-owned auto repair shop. Coach Mike provides a comprehensive overview of the myriad challenges faced in managing the shop, particularly highlighting the critical need for robust on-site leadership and stringent accountability measures.

Throughout the episode, Coach Mike elaborates on the key strategies that were instrumental in turning the shop around. One of the primary steps taken was the recruitment of highly skilled technicians, which was essential for delivering quality service and boosting customer satisfaction. Additionally, the shop transitioned to using TeckMetric software, a move that significantly enhanced performance tracking and operational efficiency.

A major focus was also placed on fostering a culture of continuous learning and improvement among the staff. This involved regular training sessions, workshops, and encouraging a mindset geared towards growth and excellence. As a result of these concerted efforts, the shop's revenue saw a threefold increase, and the average repair orders experienced a substantial rise.

The episode underscores the importance of community engagement, illustrating how building strong relationships with local customers and businesses can drive sustained success. It also highlights the necessity of continuous improvement, advocating for ongoing assessment and refinement of processes and strategies.

Furthermore, effective communication between owners and managers is emphasized as a cornerstone for achieving long-term success. The dialogue between Coach Chris and Coach Mike provides valuable insights into how transparent and consistent communication can bridge gaps, align goals, and ensure that everyone is working towards a common objective.

Overall, this episode of "The Weekly Blitz" offers a wealth of knowledge and practical advice for anyone looking to transform their business, emphasizing that with the right leadership, tools, and culture, significant improvements and success are well within reach.

Introduction and Overview (00:00:09)

• Coach Chris Cotton introduces the episode and discusses the podcast's focus on auto repair business innovation.

Guest Introduction (00:01:03)

• Coach Chris brings in Coach Mike to discuss the transformation of an absentee-owned auto repair shop, "Project X."

Absentee Owner Challenges (00:02:13)

• Coach Mike outlines the difficulties in managing a shop with an absentee owner and the need for strong leadership.

Starting Point and Initial Changes (00:03:46)

• Discussion on the initial steps taken to improve the struggling shop, focusing on hiring experienced staff.

Importance of Tech Metric (00:04:57)

• Coach Mike emphasizes the significance of using Tech Metric for tracking business performance remotely.

Training on Estimates and Inspections (00:06:09)

• Coach Mike describes the training provided to staff on creating accurate estimates and conducting thorough inspections.

Staff...

Thank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:

Watch Full Video Episode

This week Chris Cloutier is my guest on the podcast - and not just as my boss or a sponsor of this program - but as an excellent communicator and influential leader and one who I feel is exceptionally talented at delivering GOOD feedback.

Even for people with above average communication skills - the necessity to give feedback is often one of the most uncomfortable situations regularly faced in our lives and careers.

In this focused conversation - Chris provides his valuable insight on the topic along with several stories while sharing his heart for being a positive influence in others lives. 

I knew this needed to be a conversation for an early episode of Speak Up!

Chris has massively influenced my own communications journey, and it’s a real privilege to be able to invite him to share on a topic we routinely discuss, as it’s a topic that our working relationship has revolved around for these last several years.

Listeners looking for inspiration to improve their skills dealing with feedback will enjoy hearing what Chris has to say.

Watch Full Video Episode

Email Craig O'Neill HERE.

Thank You To Our Partners:

The Institute at We Are The Institute.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!

App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro”

Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next...

• Watch Full Video Episode
• The Illusion of Transparency (00:01:06) Discussion on how the illusion of transparency affects communication and expectations in the workplace.
• Crystal Clear Communication (00:02:12) Emphasis on clear and specific communication to avoid misunderstandings.
• Being Firm in Communication (00:03:15) Importance of being firm in conversations to ensure clarity and avoid misinterpretation.
• Understanding Distortion Fields (00:04:31) Explanation of how personal experiences and feelings create distortion in communication.
• Setting Clear Expectations (00:05:46) Advice on how to clearly communicate expectations using specific examples.
• Visual Definitions (00:07:11) Introduction of "visual definitions" to improve understanding among team members.
• Creating Visual References (00:08:49) Suggestions for using images to standardize terms and concepts in communication.
• Reflective Listening Techniques (00:10:03) Description of reflective listening as a method to confirm understanding in conversations.
• The Importance of Clarity (00:11:01) Final thoughts on the significance of clear communication for reducing stress and improving workflow.

• Watch Full Video Episode
• Capital Allocation Discussion (00:02:36) Scott Brown explains capital allocation and its significance in maximizing business returns.
• Bank Relationships and Strategies (00:05:07) Panelists share insights on managing bank relationships and loan covenants.
• Alternative Capital Raising Strategies (00:06:07) Alternative ways to raise capital beyond traditional loans.
• AI in Shop Operations (00:07:14) AI's role in improving shop operations and training.
• AI's Impact on Customer Interaction (00:10:36) AI's integration in customer service and operational efficiency.
• Educating Technicians on Job Opportunities (00:13:26) Panelists emphasize the need to educate technicians on job environments and growth.
• Shift from Training to Education (00:14:14) The importance of reframing "training" to "education" for greater impact.
• Long-term Education vs. Short-term Training (00:15:42) The distinction between education and training in the industry.
• Valuing Human and Intellectual Capital (00:16:12) The importance of human and intellectual capital for business success.
• Training Seminars and Technician Education (00:17:31) Discussion on the need for education seminars to help technicians diagnose issues effectively.
• EV Support and Safety Certification (00:18:56) Importance of safety certifications for technicians working on electric vehicles before providing assistance.
• Parts Availability Post-COVID (00:21:39) Challenges in sourcing parts for older vehicles since the COVID pandemic began.
• Customer Experience and Expectations (00:23:11) The evolving customer experience and how shops must adapt to meet modern expectations.
• Speed of Service (00:24:50) Discussion on the critical importance of speed in service to meet customer demands.
• Communication with Customers (00:26:16) Emphasis on the need for clear communication to manage customer expectations effectively.
• Cultural Shift in Auto Shops (00:29:07) Adapting shop culture to prioritize relationships and customer service in a competitive market.
• Sophisticated Customer Service (00:30:11) Expectation of high-level service from customers, particularly in the luxury car segment.
• Adapting to Customer Demands (00:32:02) Need for businesses to modify operations based on customer surveys and feedback.
• Importance of Communication in Service (00:33:13) How effective communication can alleviate customer anxiety and improve service experiences.
• Trends in Tools and Technology (00:34:37) Discussion on the rapid development of new tools and training requirements in the automotive industry.
• Remote Diagnostics Capabilities (00:35:30) Exploration of Tesla's remote diagnostics and the potential for other manufacturers to adopt similar

• Watch Full Video Episode
• Mike's Background (00:02:02) Mike shares his experience in the automotive service industry and his role in equipment service and training.
• Understanding Air Conditioning Machines (00:03:58) Mike explains the operation of air conditioning machines and common misconceptions among technicians.
• Importance of Training (00:05:34) Mike emphasizes the significance of training technicians to better understand air conditioning systems and troubleshooting.
• Common A/C Issues (00:06:15) Mike discusses frequent problems technicians face and how misunderstandings can lead to incorrect assumptions about equipment.
• Refrigerant Types (00:07:19) Mike outlines differences between refrigerants R134a and R1234yf, stressing the importance of proper setup and training.
• Contamination Issues (00:09:57) Discussion on how incorrect refrigerant use leads to contamination and the need for proper recovery methods.
• Service Issues with AC Machines (00:11:16) Mike describes top service issues, including stuck clearing processes and the importance of thorough vacuuming.
• Filter and O-Ring Problems (00:12:23) Mike explains common mistakes when changing filters that can lead to significant equipment failures.
• Oxygen Sensor Failures (00:14:51) Mike discusses the prevalence of oxygen sensor failures in AC machines and their impact on service operations.
• Common A/C Machine Issues (00:20:38) Mike discusses frequent problems with A/C machines, including sensor failures and oil contamination.
• Proper Oil Handling in A/C Systems (00:22:04) Advice on how to manage oil in A/C systems to prevent contamination.
• Error Codes in A/C Machines (00:29:26) Explanation of common error codes related to oil drainage in AC systems.
• Extension Cords and Equipment (00:30:31) Warnings about the dangers of using extension cords with A/C machines.
• Tank Valve Management (00:32:30) Advice on managing tank valves to prevent refrigerant loss and equipment damage.
• Ongoing Training and Education (00:34:14) Discussion on the need for continuous education in operating A/C machines effectively.
• From Technician to Management (00:35:33) Mike shares his journey from technician to parts and service director, highlighting the challenges faced.
• Expanding Territory (00:36:25) Mike explains the vast territory his business covers, including most of New York and parts of Pennsylvania.
• Knowledge Sharing Among Technicians (00:36:52) The importance...

In this episode of Business by the Numbers, we dive into the intricacies of Social Security and the critical decisions that can impact your retirement planning. Whether you're nearing retirement or planning ahead, understanding when to start collecting Social Security is vital for maximizing your benefits.

Key Points Discussed:

• The importance of consulting a financial advisor when considering retirement options and Social Security.
• How Social Security benefits are calculated based on your highest 35 years of earnings.
• The implications of taking Social Security benefits early, at full retirement age, or at maximum retirement age.
• Strategies for married couples, including how spousal benefits can influence your Social Security decisions.
• Why waiting until full retirement age often makes financial sense, especially if you're still working.

Thanks to our partner, NAPA TRACS

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

Thanks to our partner, Promotive

It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Download a Copy of My Books Here:

• Wrenches to Write-Offs
• Your Perfect Shop 

Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig...

Thanks to our Partner, NAPA Autotech

"Diagnosing the Aftermarket A to Z," podcast host Matt Fanslow and guest Bryan Pollock, "The Beast from the East," explore "sweat equity" in the automotive repair industry. They discuss the dedication technicians invest beyond regular hours, contributing to personal growth and shop success. They emphasize mentorship, financial awareness, and community involvement, highlighting how these factors create a positive workplace culture and enhance both personal and professional development.

• Discussion on Vintage Tools (00:01:07)
• Importance of Sweat Equity (00:06:21)
• Impact on Business Reputation (00:07:52)
• Long-Term Effects of Physical Demands (00:09:54)
• Experience with Difficult Repairs (00:12:41)
• The Importance of Understanding Problems (00:14:53)
• Sweat Equity in Business (00:15:39)
• Cinematic Parallels (00:16:10)
• Employee Compensation and Business Success (00:16:44)
• Owner vs. Employee Success (00:17:53)
• Risk of Ownership (00:18:58)
• Arbitrary Salary Ceilings (00:21:07)
• Business Pillars and Employee Value (00:22:43)
• Culture and Treatment of Employees (00:25:10)
• The Danger of Focus on Money (00:26:04)
• Living Costs and Compensation (00:27:57)
• Job Satisfaction Over Salary (00:28:10)
• Sweat Equity and Career Growth (00:29:25)
• Perception of Self-Employment (00:30:00)
• Understanding Sweat Equity (00:30:41)
• Intangible Benefits of the Workplace (00:30:57)
• Financial Awareness in Spending (00:31:13)
• The Cost of Beverage Choices (00:31:55)
• Toolbox Spending Habits (00:32:24)
• Understanding Perspectives on Spending (00:33:19)
• The Value of Previous Employees (00:34:15)
• Ego and Hiring Practices (00:36:23)
• Negativity and Work Culture (00:39:06)
• The Importance of Grace and Honesty (00:42:33)
• Training Young Employees (00:44:24)
• Hiring Challenges (00:46:14)
• Unrealistic Job Requirements (00:47:08)
• Workplace Atmosphere Importance (00:48:24)
• Financial Growth and Spending Habits (00:49:26)
• Profit Sharing and Employee Engagement (00:52:11)
• Future Aspirations of Employees (00:52:49)

Thanks to our Partner, NAPA Autotech napaautotech.com

Email Matt: mattfanslowpodcast@gmail.com

Diagnosing the Aftermarket A - Z YouTube Channel HERE

Aftermarket Radio Network: https://aftermarketradionetwork.com/

Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level?

Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back.

Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door?

We’ve got the answers.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

• They Ask, You Answer (Marcus Sheridan) - https://marcussheridan.com/they-ask-you-answer/
• Difference between Boosted Post and Meta ads: https://www.facebook.com/business/help/317083072148603

Show Notes with Timestamps

• Introduction to the Episode (00:00:01) Brian and Kim welcome listeners and introduce the episode's focus on marketing lingo and misconceptions.
• Purpose of the Episode (00:01:07) Discussion on why understanding marketing terminology is crucial for effective communication in the automotive repair industry.
• Boosted Posts vs. Facebook Ads (00:02:53) Clarification on the differences between boosting a post and creating a full Facebook ad.
• Landing Pages vs. Full Websites (00:04:57) Explanation of landing pages as minimal websites designed for conversions, distinct from full websites.
• Leads vs. Conversions (00:08:16) Defining leads as initial interest and conversions as completed transactions or appointments.
• Understanding SEO (00:10:26) SEO stands for search engine optimization, focusing on making a website authoritative in its niche.
• Organic vs. Paid Search (00:11:53) Differentiation between organic search results and paid search ads in digital marketing.
• Geo-Targeting vs. Geofencing (00:14:35) Discussion on the differences between geo-targeting for general ads and geofencing for highly specific targeting.
• Geofencing vs. Geo Targeting (00:16:13) Discussion on the differences between geofencing and geo targeting in advertising effectiveness.
• Alt Text and SEO (00:17:06) Explanation of alt text's role in SEO and its importance for visually impaired users.
• Backlinks vs. Internal Links (00:20:39) Clarification of backlinks and internal links, including their significance for website navigation and SEO.
• Understanding Bounce Rate (00:21:41) Definition of bounce rate and its implications for website performance in the auto repair industry.
• Impressions vs. Clicks (00:22:54) Overview of the difference between impressions (ads shown) and clicks (user engagement).
• CTR, CPC, and CPA (00:24:08) Definitions of click-through rate, cost per click, and cost per acquisition in marketing metrics.
• User Experience (UX) (00:27:01) Discussion on the importance of user experience for website navigation and customer satisfaction.
• Unique Selling Proposition (USP) (00:29:08) Exploration of unique selling propositions and their role in differentiating a business from competitors.
• Inbound vs. Outbound Marketing (00:31:07) Comparison of inbound and outbound marketing strategies and their...

• Watch Full Video Episode
• The Rise of the Mechanical and Technology Specialist: https://remarkableresults.biz/rise/
• Discussion on Leadership and Inspiration (00:01:32) Carm discusses a leadership course Michael conducted that inspired daughter Tracy to take initiative. https://www.wearetheinstitute.com/upcoming-events
• The Rise of the Mechanical and Technology Specialist (00:03:06) Carm introduces his declaration on evolving industry language and its impact on professionalism.
• Mindset Shift in the Automotive Industry (00:04:53) Michael emphasizes the need for a mindset shift to elevate the automotive industry's perception.
• Changing the Narrative (00:06:39) Carm and Michael discuss the importance of changing internal and external narratives about the industry.
• Language Shift from Mom and Pop (00:08:54) Carm critiques the term "mom and pop" and advocates for a more respectful language.
• The Evolution of Industry Perception (00:10:00) Michael discusses how industry language reflects the evolution of independent shops.
• Value Beyond Fixing Cars (00:11:30) Michael stresses the broader contributions of automotive professionals to society and safety.
• Introducing the Term 'Solopreneur' (00:12:02) The term "solopreneur" to better represent independent shop owners.
• Challenges for New Owners (00:13:14) Michael explains the transition challenges faced by new shop owners from technician roles.
• Preparing for Industry Changes (00:14:02) Michael emphasizes the importance of readiness for upcoming industry changes and challenges.
• Carm's Keynote on Language Shift (00:14:52) Carm shares his experiences delivering keynotes on the importance of language in the industry.
• Psycholinguistics and Language Impact (00:16:12) Discussion on how language shapes self-perception in the automotive repair industry.
• Intentional Language Change (00:17:52) Emphasis on the need for a conscious effort to shift industry language.
• Language and Industry Perception (00:19:34) The importance of using industry-specific language to elevate professional perception.
• Cultural Shift in Automotive Industry...

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton discusses overcoming adversity, especially in the auto repair business. He emphasizes the importance of mindset, contrasting a fixed mindset with a growth mindset. Coach Chris offers practical tips for building resilience, such as shifting perspectives, controlling responses, leveraging support systems, cultivating adaptability, and practicing self-reflection. He shares personal experiences to illustrate how adversity can be a transformative experience. Sponsored by Shop Marketing Pros, the episode highlights the role of effective marketing in business success. Overall, it serves as a motivational guide for navigating and thriving through life's challenges.

Introduction to Adversity (00:00:04)

• Coach Chris Cotton introduces the theme of overcoming adversity in personal and professional life.

Understanding Adversity (00:01:03)

• Discussion on the inevitability of adversity and its various forms in life and business.

Mindset Matters (00:02:12)

• Exploration of fixed vs. growth mindsets and their impact on handling challenges.

Building Resilience (00:03:30)

• Key strategies for cultivating resilience during tough times and learning from adversity.

Shifting Perspectives (00:04:39)

• Importance of viewing adversity as part of personal growth and embracing discomfort.

Control Your Response (00:05:51)

• Emphasizing the need to focus on controllable aspects during adversities.

Leverage Support Systems (00:06:08)

• Encouragement to seek help from mentors and loved ones when facing challenges.

Cultivating Adaptability (00:06:30)

• The necessity of being flexible in thinking and actions to thrive through adversity.

Self-Reflection (00:07:08)

• Encouraging regular self-reflection on lessons learned from past adversities.

Personal Experience (00:07:30)

• Coach Chris shares his journey of transitioning from shop owner to coach amidst challenges.

Pressure and Growth (00:08:08)

• Discussion on how adversity shapes character and fosters personal and professional growth.

Key Takeaways (00:08:30)

• Practical advice on acknowledging, acting, embracing uncertainty, and reflecting on adversity.

Final Thoughts (00:09:10)

• Encouragement to choose resilience and transformation in the face of life's challenges.

Connect with Chris:

chris@autofixsos.com

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz...

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton focuses on enhancing auto repair shop performance, highlighting the crucial role of service advisors in the estimation process. He stresses the importance of advisors not projecting their financial limitations onto customers, ensuring all necessary repairs are transparently presented. Key points include understanding customer needs, providing comprehensive estimates, building trust, and improving average repair orders. Coach Chris advocates for regular training, consistent processes, and leveraging technology like digital vehicle inspections. Sponsored by Shop Marketing Pros, the episode underscores the need for continuous improvement and effective communication to boost shop profitability.

Introduction to the Episode (00:00:09)

• Coach Chris Cotton introduces the podcast and its focus on auto repair business improvement.

Sponsor Acknowledgment (00:01:13)

• Thanks to Shop Marketing Pros for their tailored marketing services for auto repair shops.

Navigating Challenges in Auto Repair (00:01:13)

• Discussion on the current challenges faced by auto repair shops and the need for improvement.

Service Advisor Issues (00:02:47)

• Exploration of problems arising from service advisors skipping steps in the estimation process.

Selling with Their Own Wallet (00:04:05)

• Emphasis on service advisors not projecting their financial limitations onto customers.

Importance of Comprehensive Estimates (00:05:15)

• Highlighting the need for transparent presentation of all necessary repairs and services.

Role of Technicians and Service Advisors (00:06:31)

• Clarification on the responsibilities of technicians and service advisors in the estimation process.

Wraparound Services Explained (00:07:50)

• Definition and importance of additional services that enhance primary repairs.

Mileage-Based Maintenance Recommendations (00:09:13)

• Discussion on the significance of adhering to mileage-based maintenance schedules.

Impact of Average Estimates on Repair Orders (00:10:28)

• Analysis of how average estimates influence average repair order metrics.

Building Customer Trust (00:11:45)

• The relationship between thorough estimates and customer trust in the service.

Revenue Growth Through Higher Estimates (00:12:56)

• Linking accurate estimates to increased revenue and profitability for auto repair shops.

Creating a Perfect Estimate Process (00:14:04)

• Steps to establish a clear and effective estimation process for service advisors.

Customer Interaction in the Estimation Process (00:14:04)

• Importance of warm customer greetings and accurate documentation of concerns.

Digital Vehicle Inspection (00:14:04)

• Advocating for the use of digital vehicle inspections over paper methods.

Preparing

• Watch Full Video Episode
• Leadership Challenges for New Owners (00:03:39) Discussion on the courage and mindset required for new shop owners transitioning from technicians.
• Matt's Personal Story (00:04:46) Matt shares his journey of overcoming a catastrophic injury and learning to run his business.
• Developing Leadership Skills (00:05:10) The importance of recognizing personal strengths and weaknesses in leadership.
• Balancing Assertiveness and Approachability (00:06:22) The challenge of being both assertive and approachable as a leader.
• The Value of Delegation (00:06:54) Panelists discuss the difficulties of delegating tasks and trusting team members.
• Peer Support in the Industry (00:08:01) Carm highlights the importance of seeking help and support from peers in the automotive industry.
• The Role of Coaching (00:10:04) Tom emphasizes the benefits of leveraging coaching services for business success.
• Understanding Finances (00:12:19) Discussion on the significance of financial awareness and making informed business decisions.
• Building a Strong Foundation (00:13:28) Tom draws parallels between scouting and building a successful automotive business.
• Finding Purpose and Alignment (00:15:02) The importance of aligning with team members who share the business vision.
• Letting Go and Empowering Employees (00:15:52) Insights on the challenge of stepping back and empowering employees to grow.
• Creating a Team of Heroes (00:16:32) Discusses the importance of guiding younger technicians and the balance between letting them learn through struggle.
• Controlled Failure as a Learning Tool (00:17:22) Explores the concept of controlled failure in learning and its parallels to youth-led scouting.
• Understanding Financial Margins (00:18:33) Emphasizes the significance of understanding profit margins and financial health for shop owners.
• The Importance of a Shop Management System (00:19:14) Highlights the necessity of having a solid shop management system for operational efficiency.
• Facing Business Uncertainties (00:22:02) Matt shares his initial fears and the value of a comprehensive business plan before opening his shop.
• The Courage to Hire (00:23:10) Discusses the fear of hiring an advisor and the eventual realization of their value in the business.
• Hiring the Right People (00:25:35) Focuses on viewing employees as assets and the importance of making informed hiring decisions.
• Customer Loyalty and Shop Culture (00:27:28) Stresses the need for a strong shop culture to maintain customer loyalty and service quality.
• The Value of Training (00:28:17) Discusses the importance of investing in training for employees and the long-term benefits it brings.
• Being a...

• Watch Full Video Episode
• Importance of Education (00:00:29) Dave discusses the need for better education in the automotive industry for technicians transitioning to business owners.
• Communication Strategies (00:01:21) Dave emphasizes effective communication with clients and team members to enhance business operations.
• Implementation of Systems (00:02:39) Dave outlines the importance of implementing systems and procedures for successful business management.
• Business Flow Chart (00:02:39) Introduction of a business flow chart used for analyzing business performance throughout the month.
• Manager Sheet Overview (00:03:46) Description of the manager sheet to track performance metrics and financial goals.
• Daily Tracker Explanation (00:04:04) Discussion on the daily tracker for monitoring car count and service metrics to improve operations.
• Inspect What We Expect (00:05:04) Dave explains the concept of inspecting repair orders to ensure quality service and client trust.
• Labor Profit Management (00:06:59) Introduction of a program to analyze productivity, efficiency, and effective labor rates for profitability.
• Effective Labor Rate Importance (00:08:38) Discussion on the significance of understanding effective labor rates versus door rates for financial health.

Thanks to our partners, NAPA TRACS and Promotive

In this week's episode of Business by the Numbers, Hunt Demarest, CPA, dives into the recent market volatility triggered by a disappointing jobs report and poor earnings from major companies. He explains the role of the Federal Reserve and the implications of the SOM Rule on predicting recessions.

• Market Drop: The market took a significant hit due to a higher-than-expected unemployment rate of 4.3%, compared to the anticipated 4.1%.
• Earnings Reports: Major companies, including Amazon, Google, and Nvidia, reported poor earnings, contributing to the market decline.
• Federal Reserve Influence: The Fed's control over interest rates and money supply directly impacts inflation and market volatility.
• SOM Rule: The SOM Rule, with a perfect recession prediction record, indicates a likely recession if unemployment rates rise more than 0.5% above the previous year's average.
• https://finance.yahoo.com/news/stock-market-news-today-nasdaq-enters-correction-dow-falls-600-points-as-disappointing-jobs-report-shakes-investors-133048116.html
• https://www.bls.gov/charts/employment-situation/civilian-unemployment.htm
• https://www.marketwatch.com/livecoverage/jobs-report-for-july-employment-growth-seen-slowing-with-hurricane-providing-a-drag/card/the-sahm-rule-is-officially-triggered-tvQVLLwkOPdqTIA45gsP
• https://www.reuters.com/markets/us/drop-magnificent-seven-could-drag-down-us-stocks-top-fund-manager-says-2024-07-30/
• https://www.cnbc.com/quotes/.MAG7

Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

• YouTube
• Spotify
• Apple

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

• YouTube
• Spotify

Thanks to our Partner, NAPA Autotech

Matt Fanslow explores social constructs, relationships, and game theory. Inspired by a wedding he attended and a personal story about a friend dealing with infidelity, he highlights the importance of clear communication and expectations. He connects these themes to game theory, illustrating its relevance in both personal and professional interactions. 

Show Notes

• Economics with Dr. Joshua Rosenbloom [E038]: https://mattfanslow.captivate.fm/episode/038
• Automotive Technician Suicide with Margaret Light [E049]: https://mattfanslow.captivate.fm/episode/049
• Relationships 101 with Margaret Light [E058]: https://mattfanslow.captivate.fm/episode/058
• Dating Isn't Emotional Rehab with Margaret Light [E081]: https://mattfanslow.captivate.fm/episode/081
• Shame with Margaret Light [E103]: https://mattfanslow.captivate.fm/episode/103
• Good Grief with Margaret Light [E116]: https://mattfanslow.captivate.fm/episode/116
• Contemplating Game Theory (00:01:14) Matt reflects on his desire to discuss game theory, referencing a previous episode with an economist.
• Wedding Observations (00:02:27) Matt shares his experience attending a wedding and listening to the couple's vows.
• Social Constructs in Relationships (00:04:59) Matt discusses the social constructs couples create and their potential misunderstandings.
• Friend's Affair and Reflection (00:06:15) He reveals a friend's marital affair, prompting thoughts on social constructs and personal experiences.
• Expectations and Social Constructs (00:07:42) Matt explains how social constructs shape behavior and expectations in relationships.
• Game Theory Basics (00:09:59) He introduces game theory, linking it to social interactions and relationships.
• Defining Game Requirements (00:12:15) Matt outlines the requirements for a game, including players, rules, and payoffs.
• Social Constructs and Expectations (00:14:52) He emphasizes the importance of understanding and communicating expectations in relationships.
• Impact of Broken Rules (00:16:08) Matt discusses the consequences of unspoken rules being broken in relationships and service experiences.
• Inspiration from Experiences (00:18:34) He encourages listeners to draw inspiration from experiences in both personal and professional contexts.
• Setting Expectations (00:20:56) Importance of clear communication about processes and customer expectations in automotive services.
• Building Trust (00:22:05) Establishing trust through consistent service, transparency about costs, and addressing customer concerns.
• Concepts of Game Theory (00:23:16) Overview of game theory's relevance to relationships and social constructs, emphasizing common sense applications.

Thanks to our Partner, NAPA Autotech napaautotech.com

Email Matt:

Join Brian Walker in this thought-provoking episode of the Auto Repair Marketing Podcast as he delves into the controversial philosophy of "just say yes" in the auto repair industry. 

Brian explores how this approach can influence your marketing efforts, customer service, and overall shop success. 

He shares real-life examples of missed opportunities, highlighting the importance of proper service advisor training and the need to always look for ways to turn a "no" into a positive response. 

Tune in to gain valuable insights on optimizing your shop's phone interactions and maximizing your marketing investments. 

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

Episode 106: shopmarketingpros.com/106

Empower Your Advisor : https://empoweryouradvisor.com/

Episode 2: Brian's Euro shop : https://shopmarketingpros.com/kim-and-brian-tell-their-story/

Episode 45: phone skills with Cecil Bullard: 

https://shopmarketingpros.com/ep-45-phone-skills-amplify-your-marketing-with-cecil-bullard/

Show Notes with Timestamps

• Introduction to "Just Say Yes" (00:00:10) Brian introduces the concept of "just say yes" in auto repair marketing.
• Philosophy Overview (00:01:18) Discussion on the philosophy of getting cars into shops, regardless of capacity or customer interest.
• The Divide in the Industry (00:02:12) Explains the polarizing nature of the "just say yes" philosophy among auto repair shops.
• Marketer's Perspective (00:02:12) Brian shares his insights as a marketer and the importance of customer engagement.
• Stressful Nature of Service Advisor Role (00:03:13) Highlights the stress faced by service advisors and its impact on customer interactions.
• Service Advisor Training Importance (00:04:20) Discusses the necessity of proper training for service advisors to improve customer retention.
• Examples of Missed Opportunities (00:05:17) Shares anecdotes illustrating how service advisors discourage potential customers.
• Case Study: Diesel Engine Inquiry (00:06:22) Describes a call where a service advisor prematurely dismissed a customer’s request.
• Flat Tire Assistance Example (00:07:24) Discusses a missed opportunity to create customer loyalty through service.
• Air Conditioning Inquiry Mismanagement (00:08:23) Highlights a situation where a service advisor refused service based on engine type.
• Timing Belt Refusal (00:09:24) Details a call where a service advisor rejected a customer based on vehicle age.
• RepairPal Sponsorship Mention (00:10:19) Introduces RepairPal as a resource for connecting shops with new customers.
• Frustration with Service Advisors (00:11:25) Expresses frustration over service advisors frequently telling potential customers "no."
• Misunderstanding Customer Needs (00:12:17) Discusses the importance of understanding customer queries beyond...

• Watch Full Video Episode
• Safety Protocol Introduction (00:00:26) Bill Weaver introduces basic safety protocols for working with electric vehicles.
• Personal Protective Equipment (00:00:56) Discussion on the importance of personal protective equipment, particularly gloves, for EV safety.
• Glove Sizing (00:02:16) Bill discusses glove sizing and the importance of proper fit for safety.
• Importance of Glove Testing (00:04:31) Bill emphasizes the necessity of verifying the absence of voltage before removing gloves.
• Pre-planning for EV Work (00:05:20) The importance of planning ahead when working with electric vehicles to ensure safety.
• Glove Testing Demonstration (00:06:05) Bill prepares to demonstrate how to test the safety of gloves before use.
• Inflation Method for Testing (00:06:24) Demonstration of inflating gloves to check for leaks and ensure safety.
• Self-Sealing Feature of Gloves (00:07:46) Bill explains how gloves can self-seal around small leaks and the importance of testing.
• Cleaning and Maintaining PPE (00:08:51) Discussion on how to clean gloves and tools to maintain their insulating properties.
• Glove Replacement Guidelines (00:09:49) Bill outlines the timeline and process for glove replacement and testing.
• Classifications of Gloves (00:10:45) Explanation of glove classifications and their voltage ratings for safety.
• Glove Testing Responsibility (00:11:10) Discussion on the personal responsibility for tracking glove testing and maintenance.
• Proper Storage of Gloves (00:12:13) Guidelines on how to store gloves to prevent damage and ensure safety.
• Understanding Internal Shorts (00:16:59) Bill explains the concept of internal shorts in electric motors and the importance of insulation.
• Insulation Testing Procedure (00:17:27) Demonstration of using a meter to test insulation between copper windings and steel components.
• Voltage Testing Explanation (00:18:37) Bill describes the process of checking for shorts using a meter that sends out 500 volts.
• Resistance Measurement (00:20:11) Testing the resistance of components to determine if they are functioning correctly.
• Identifying Faulty Components (00:21:13) Bill demonstrates how to identify a dead short in a stator using the testing equipment.
• Conclusion and Future Training (00:22:33) Tracy expresses gratitude and mentions upcoming training sessions at the Napa EV Ready Training Center.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces the "131 Rule," a strategic framework designed to empower auto repair shop employees to become proactive problem solvers. The rule encourages staff to identify one challenge, propose three potential solutions, and recommend the best option among them. This approach not only fosters a culture of critical thinking and independence but also significantly enhances decision-making and customer service within the shop. By implementing the "131 Rule," employees are trained to take ownership of issues, analyze various solutions, and make informed decisions that benefit both the business and its customers.

Additionally, the episode delves into the broader implications of adopting such a strategy, including increased employee engagement, improved operational efficiency, and a more collaborative work environment. Coach Chris Cotton shares real-life examples and success stories from shops that have successfully integrated the "131 Rule" into their daily operations, illustrating the tangible benefits of this approach.

The episode also highlights other insightful podcasts available on the Aftermarket Radio Network, providing listeners with a wealth of resources to further enhance their knowledge and skills in the automotive repair industry. Furthermore, it promotes Shop Marketing Pros, the episode's sponsor, emphasizing their role in helping auto repair shops grow their businesses through effective marketing strategies.

Listeners are encouraged to tune in to "The Weekly Blitz" for more expert advice and practical tips from industry leaders like Coach Chris Cotton, ensuring they stay ahead in the ever-evolving world of auto repair.

Introduction to Supercharging Your Auto Repair Business (00:00:03)

• Coach Chris Cotton introduces the podcast and its purpose for auto repair shop owners.

Promotion of Other Podcasts (00:00:45)

• Encouragement to check out other podcasts on the Aftermarket Radio Network, including a new podcaster, Craig O'Neill.

Sponsor Acknowledgment (00:01:02)

• Coach Cotton thanks Shop Marketing Pros for sponsoring the episode and highlights their unique marketing strategies.

Introduction to the 131 Rule (00:01:32)

• Discussion on the need for employees to become problem solvers, introducing the concept of the 131 Rule.

Explanation of the 131 Rule (00:02:13)

• Details on how the 131 Rule encourages critical thinking and solution development among employees.

Importance of the 131 Rule (00:03:32)

• Explains how the 131 Rule shifts problem-solving responsibility to the team, fostering innovation and efficiency.

Implementation Steps for the 131 Rule (00:04:38)

• Practical steps on how to communicate and train the team on applying the 131 Rule effectively.

Creating a Supportive Environment (00:05:49)

• Emphasizes the importance of cultivating a culture that values independent thinking and celebrates successes.

Benefits of the 131 Rule for Owners (00:06:38)

• Discusses how the 131

• Importance of Clarity in Leadership (00:00:56) Mike emphasizes that clarity is the first job of a leader.
• The Entrepreneurial Journey (00:01:07) Discussion of entrepreneurs starting as technicians and the importance of transitioning roles.
• The EMT Concept (00:02:04) Introduction of the Entrepreneur, Manager, Technician framework in business.
• The Story of Sue and Sam (00:02:54) A comparison of two business owners, highlighting different paths and outcomes.
• Defining the Role of a CEO (00:04:08) Mike outlines the CEO's responsibilities, focusing on innovation and growth.
• Transition from Technician to CEO (00:04:54) Mike shares his experience moving from a service advisor to a CEO role.
• Strategic vs. Tactical Responsibilities (00:05:21) Discussion on the difference between strategic and tactical responsibilities in leadership.
• The Importance of Delegation (00:06:21) Exploration of the challenges leaders face when delegating tasks to employees.
• Creating Margins for Leadership (00:10:11) Mike discusses the necessity of creating margins in life for effective leadership.
• Understanding Responsibilities as a CEO (00:11:01) The need for leaders to define their responsibilities and authority within the company.
• The Moment of Realization (00:13:14) Mike shares a personal story about recognizing the need to stop doing everything alone.
• The Value of Time Margins (00:15:40) Mike reflects on the benefits of creating time margins to connect with employees.
• Building Relationships (00:17:17) Discussion on how effective CEOs build relationships with employees, customers, and the community to enhance business success.
• Empowering Employees (00:18:07) Highlighting a CEO's journey from technician to delegating responsibilities, allowing focus on networking and business growth.
• The Importance of Clarity (00:19:59) Discussion on how great leaders bring clarity to roles, responsibilities, authority, and accountability within their teams.

• Watch Full Video Episode
• It’s time to hire a superstar for your business, what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full service staffing solution for your shop. Let them do the heavy lifting, enlist your hiring partner at gopromotive.com
• Red Flags in Resumes (00:02:03) Discussion on identifying red flags in technician resumes during the recruitment process.
• Recruitment Process Overview (00:02:46) The intake call process with shops to understand their specific needs.
• Job Hopping as a Red Flag (00:04:40) Lisa discusses job hopping and its implications for technician reliability and consistency.
• Matching Candidates to Shops (00:05:50) Exploration of how multiple shops in the same area can benefit candidate placement.
• Candidate Resume Updates (00:07:18) The importance of helping candidates update their resumes.
• Software Skills on Resumes (00:09:44) Lisa emphasizes the need for technicians to include software experience on their resumes.
• Engaging Passive Candidates (00:11:51) Discussion on strategies for reaching out to passive candidates and building relationships.
• Aftercare for Candidates and Shops (00:13:48) Importance of follow-up care for both candidates and shops post-placement.
• Keeping Talent in the Industry (00:14:31) The role of recruitment in retaining talent within the automotive industry.
• Career Growth for Technicians (00:16:30) Discussion on the importance of career advancement opportunities for technicians.
• Shining and Moonlighting (00:17:53) Encouragement for technicians to excel in their current roles while exploring new opportunities.
• Employee Growth Conversations (00:18:27) Importance of shops having growth conversations with employees to prevent complacency.
• Adapting to Industry Changes (00:19:29) The need for new roles in shops due to emerging technologies like EVs and ADAS.
• Understanding the Interview Process (00:24:04) Exploring the key questions recruiters should ask during the interview process.
• Candidate Guidance (00:26:13) Importance of guiding candidates on what to ask potential employers during interviews.
• Coaching Shop Owners (00:27:37) Discussion on the need for coaching shop owners in effective hiring practices.
• Compensation Conversations (00:28:25) The significance of discussing compensation models and guarantees with candidates.
• Simplifying Compensation Plans (00:29:34) Advocacy for straightforward compensation plans to enhance understanding among technicians.
• Importance of PTO (00:32:20)...

Thank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:

Watch Full Video Episode

In this episode we explore how assumptions have the power to destroy relationships.

This episode was first planned back in May of 2024 when Craig was at the HQ for the Institute of Automotive Business Excellence in Ogden Utah. 

Craig and Cecil Bullard were outside discussing communication topics while taking in the scenery of the Mountains in the early morning.  When Cecil suggested this topic and told a portion of the story it became clear that it warranted an episode.  This isn’t about mountains - but we think it will definitely ‘pique’ your interest.

Cecil Bullard is a well known leader, coach, and speaker in the automotive aftermarket - and while that familiar side of his persona will show up multiple times in our chat - listeners will hear about the other side to the man.  The husband and the father.

A shocking, humbling and eye opening moment taught Cecil a costly lesson about assumptions.  Listen as he shares the story - and the lessons he learned that became crucial strengthen his marriage and his family.

This is a rather moving conversation which will prove extremely valuable for anyone who comes home after a hard day in the shop, or is struggling in a family business, and those who wish to do their best for those they love and count on the most.

• Watch Full Video Episode

Thank You To Our Partners:

The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!

Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.

Contact Information

• Email Craig O'Neill: speakup@craigoneill.net

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

• Watch Full Video Episode
• AARO Trade Show Management/Lindertech Training, September 12th-14th, 2024: aaro.ca
• ‘Leadership Intensive 1: Discovering, Releasing & Empowering Extraordinary Human Potential' with Michael Smith: https://www.wearetheinstitute.com/upcoming-events
• Morning Huddles Importance (00:03:04) Discussion on the significance of daily morning huddles for team engagement and communication.
• Business Operations Overview (00:04:28) Parker Branch discusses his automotive business journey and productivity goals for the future.
• Productivity and Lean Operations (00:05:15) Focus on productivity, morning huddles, and strategies for maintaining a full service funnel.
• Volume of Operations (00:06:55) Parker shares his business's financial goals, aiming for over $4 million this year.
• Team Dynamics and Leadership (00:08:16) Parker discusses the importance of having a strong leadership team and integrating ideas.
• Coaching and Mentorship (00:09:57) Parker Branch shares his journey to becoming a coach for The Institute, focusing on accountability and learning.
• Morning Huddles Continuity (00:11:54) The morning huddle continues effectively even when Parker is away at conferences.
• Customer Service Strategy (00:12:43) Parker details the structure and roles of service advisors to maintain workflow and customer satisfaction.
• Emissions Testing Integration (00:15:05) Discussion on integrating emissions testing into their service offerings and its impact on business.
• Digital Vehicle Inspection (00:16:51) Parker explains the concept of a Digital Vehicle Inspection (DVI) and its importance in customer communication.
• Keeping the Funnel Full (00:18:05) Strategies for maintaining a steady flow of work and managing technician workloads efficiently.
• Role of Lead Technician (00:23:27) Discussion on the responsibilities of the lead technician in managing workflow and accountability.
• Service Advisor Check-ins (00:24:40) Overview of service advisor interviews conducted twice daily to ensure accountability and communication.
• Efficiency in Tool Organization (00:29:58) Exploration of how tool carts are organized for maximum efficiency in a tight workspace.
• Technology Integration Between Buildings (00:36:01) Discussion on technology systems linking new and existing buildings for seamless operations.
• Lessons from 15 Years in Business (00:36:36) Reflection on the past 15 years and the importance of coaching in the automotive industry.
• Starting from a Two Bay Shop (00:37:40) Parker shares his journey starting in a small two bay shop and achieving significant success.
• Guerilla Marketing Techniques (00:39:07) Discussion on creative marketing strategies, including standing on the street with a sign to attract customers.
• The Importance of Business Education (00:40:17) Parker emphasizes learning through resources like the chamber of commerce and the value of adult education.
• Continuous Learning and Development...

In this episode of "Business by the Numbers," Hunt Demarest, CPA, discusses the value and considerations of having a financial advisor. He addresses common questions about the necessity of financial advisors and provides insights into when and why their services may be beneficial.

• Role of a Financial Advisor: Financial advisors offer expertise in managing investments, planning for retirement, and navigating complex financial decisions.
• When You Might Not Need One: Individuals with simple financial situations or who prefer to manage their own finances may not need a financial advisor.
• Choosing the Right Advisor: It's important to select an advisor who understands your goals, communicates well, and charges reasonable fees.
• Advice for Specific Situations: Particularly for those nearing retirement, consulting a financial advisor can provide valuable insights and potentially significant financial benefits.

Thanks to our partners, NAPA TRACS and Promotive

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: podcast@paarmelis.com

Get a copy of my Book: Download Here

Aftermarket Radio Network

• Watch Full Video Episode
• Breast Cancer Vaccine Research Overview (00:03:43) Dr. Justin Johnson explains the concept behind the breast cancer vaccine and its research complexity.
• Program Explanation (00:05:21) How the "Brakes for Breasts" program operates and its fundraising.
• Community Involvement Importance (00:07:06) Laura Frank emphasizes the value of community support and engagement through the initiative.
• Website Navigation for Signup (00:08:13) Instructions on how to navigate the website for signing up and accessing resources.
• Q&A Resource Discussion (00:10:07) The comprehensive Q&A section available on the website for participants.
• Funding Transparency (00:10:50) 100% of the funds raised go directly to the research lab.
• Signup Process Details (00:11:11) Explanation of the steps to register for the program and the information provided in confirmation emails.
• Marketing Strategy Overview (00:12:58) Discussion about the marketing materials available for participants to promote the initiative.
• Comprehensive Marketing Options (00:15:34) The variety of marketing materials and options available for shops.
• Creative Fundraising Ideas (00:19:46) Exploring alternative fundraising methods for the "Brakes for Breasts" initiative beyond the standard campaign.
• Vendor Engagement Strategies (00:21:19) Steps for getting vendors involved in the fundraising initiative, including communication tips.
• Press Release Preparation (00:23:01) Guidance on crafting and sending effective press releases to promote the initiative.
• Building Media Relationships (00:27:49) Importance of establishing connections with local media for ongoing publicity and support.
• Website Resources Overview (00:29:14) Highlighting the website's resources and information available for participants in the program.
• Clinical Trial Update (00:30:26) Justin Johnson provides updates on the breast cancer vaccine clinical trial's progress and recruitment.
• Future Research Potential (00:34:02) Discussion on the implications of using quantum computing for advancing cancer research.
• Importance of Philanthropy in Research (00:38:13) Emphasizing how donations and grants drive research advancements at the Cleveland Clinic.
• Challenges of Grant Proposals (00:39:48) Insight into the difficulties...

Thanks to our Partner, NAPA Autotech

Ready for Matt Fanslow's Top Labescopes?

Show Notes

• PicoScope
• AESwave uScope
• Snap-On Vantage Pro

Thanks to our Partner, NAPA Autotech napaautotech.com

Email Matt: mattfanslowpodcast@gmail.com

Diagnosing the Aftermarket A - Z YouTube Channel HERE

Aftermarket Radio Network: https://aftermarketradionetwork.com/