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	Title	Pub. Date	Duration
	How to Build an Innovation Culture and Make Innovation Happen in Marketing	14 nov. 2024	00:31:19
How did Nick, the CEO of the world's largest innovation software company, IdeaScale, transition from the high-paced world of Wall Street to leading the charge in innovation? Join us as we uncover Nick's remarkable journey and gain insights into how IdeaScale leverages crowdsourcing to unlock new ideas and foster creativity within organizations. Nick reveals how his strategic approach to organic marketing, focusing on high-quality content, has elevated IdeaScale to the forefront of the innovation software landscape. Get ready to learn from the master himself as we discuss the secrets behind crafting an effective SEO strategy that prioritizes content over costly advertising. Discover the art of keyword targeting and content creation in today's competitive digital arena through an enlightening conversation with Nick. We delve into the strategies that have allowed IdeaScale to thrive amidst increasing competition and complex algorithms, emphasizing the significance of quality content as a sustainable growth tool. As paid advertising yields diminishing returns, hear how the strategic deployment of organic resources has led to meaningful brand engagement and increased customer acquisition for IdeaScale. In the final segment, we explore the mindset required to cultivate innovation and efficiency within a growing company. Nick shares the importance of making ROI-based decisions and encourages leaders to embrace small experiments for quick iteration and scaling. With examples that range from minor changes like adding the word "submit" to a button, to the continuous release of new features, we uncover how small adjustments can lead to significant improvements. As we conclude, we discuss the power of education in building lasting customer relationships and the importance of genuine problem-solving in marketing strategies. Check out IdeaScale Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	How Chief Marketing Officers Drive Billions in Value for Their Company	14 nov. 2024	00:18:30
Today we discuss how marketers can drive billions in value with Joelle Kaufman, a CMO and CRO from Silicon Valley with 25 years experience. Joelle shares her expertise on how smaller companies can punch above their weight in the eyes of enterprise clients. We explore her pivotal experience at Bloom reach, where a groundbreaking insight about product searches—more starting on Amazon than Google—propelled the company's PR and social media presence to new heights. Joelle discusses the evolution of the next generation of Chief Marketing Officers - "CMO 3.0," emphasizing the strategic use of AI for competitive insights without sacrificing data authenticity. Her journey offers a masterclass in creating significant marketing value and staying ahead in a competitive landscape. Aspiring CMOs, this one's for you. Joelle shares indispensable advice on carving out a successful marketing career, highlighting the importance of diverse experiences, especially in sales. She underscores the value of engaging directly with customers to understand the real-world problems your product can solve. Joelle shares the five ways marketing leaders can win in 2024. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	AI Led Growth Driving 2X Revenue with Sales and Marketing Automation	28 oct. 2024	00:29:17
In this episode, we dive into the transformative role of AI in revolutionizing sales and marketing, featuring insights from Laura Kamrath, CEO of Zebra Marketing. Laura demonstrates how AI and automation can double sales efficiency by streamlining lead generation, qualification, and follow-up processes. The discussion includes the benefits of integrating AI, such as handling administrative tasks, enhancing customer interactions, and automating laborious marketing activities. We also look at the future potential of AI in sales, with tools like ChatGPT 4.0, and their ability to reason like humans and improve decision-making. Laura offers a special discount on Zebra Leads, encouraging businesses to adopt AI for greater transparency and efficiency in their sales and marketing efforts. Special Offer from Laura of AI automation with Zebra Leads 00:00 Introduction to AI in Marketing 00:23 Meet Laura Kamrath: CEO of Zebra Marketing 01:11 Revolutionizing Lead Generation with AI 02:20 The Power of AI in Sales Follow-Up 05:46 AI's Role in Marketing and Sales Automation 08:07 The Future of AI in Sales 13:20 AI's Reasoning Capabilities and Practical Applications 15:12 AI vs Human Employees: Cost and Efficiency 16:11 The Rise of Conversational AI 17:15 The Future of SDRs and BDRs 20:23 AI's Impact on Sales and Marketing Alignment 21:14 The Truthfulness Advantage of AI 22:53 Cost Savings with AI Appointment Setters 23:23 Automating Marketing Campaigns with AI 25:14 The Rapid Evolution of AI Technology 25:49 Encouragement to Embrace AI 27:34 Special Offer and Conclusion Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Content-Led Growth Strategies	27 oct. 2024	00:20:44
Today we discuss how Content-Led Growth can increase your lead generation by up to 300% with insights from Michael Marchese, the founder and CEO of Tempesta Media. Discover how a 20-year-old insurance company overcame the challenges of transitioning from outdated marketing strategies to a vibrant digital presence. Michael shares the transformative journey of crafting a content-led customer acquisition strategy that not only breathed new life into the company’s online identity but also paved the way for a lucrative acquisition. Get ready to learn how adapting to evolving search engine algorithms and user behaviors is critical for any business looking to thrive in today's digital landscape. We discuss the role of AI in reshaping marketing strategies, shifting from traditional push-based methods to dynamic pull-based tactics. Explore how AI is empowering small businesses to efficiently meet growing customer demands, especially in areas like customer service and appointment setting. However, we caution against relying solely on generative AI for content creation due to potential pitfalls and risks. Instead, Michael recommends strategies leveraging AI as a supportive tool to enhance productivity and content quality. Check out Michael's web site Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	How to Achieve Customer-Led Growth, Forget the Funnel and do Better Product Marketing	23 oct. 2024	00:22:48
How do you turn product marketing into a powerhouse for growth and efficiency? Join us as Georgiana Laudi, co-founder of a boutique consultancy specializing in B2B SaaS growth, unveils her secrets to crafting compelling product messaging and positioning. You'll learn how transitioning from feature-focused to outcome-based communication can revolutionize your approach, as illustrated by a groundbreaking case study that resulted in skyrocketing sign-ups and sales. She also reveals the pitfalls of over-relying on generic best practices and competitor strategies, advocating instead for a customer-led growth framework that truly resonates with your audience. In our conversation, we highlight the importance of aligning your teams around an ideal customer profile and understanding the deeper needs of your customers. By focusing on targeted customer interviews, businesses can create messaging that hits the mark and reduces dependency on unpredictable top-of-funnel activities. Georgiana emphasizes the power of customer success as a leading indicator of revenue growth, offering actionable insights into refining product onboarding and enhancing the overall customer experience. This episode is packed with valuable lessons for any business eager to achieve strategic alignment and drive growth through effective product marketing and customer research. Georgiana's Podcast Georgiana Website Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Marketing Strategies to Sell Millions More on Amazon and Improve Profit Margins	10 oct. 2024	00:24:44
Discover the advertising strategies the best marketers are using to drive millions more in sales on Amazon while increasing profit margins with our expert guest, Robyn Johnson. Robyn brings over 14 years of e-commerce experience to the table and she shares her incredible journey founding an agency that empowers brands to sell millions more on Amazon and Walmart. We promise you'll hear great ideas on how to optimize product listings and focus ad spend to boost organic rankings, Robyn shares a story about how she transformed one of her client's fortunes through strategic advertising and inventory management. Robyn reveals the challenges and techniques needed to maximize advertising effectiveness on Amazon. From the complexities of regulatory compliance, to selecting niche products with manageable competition, Robyn's insights shine a light on the importance of a holistic ad strategy. She illustrates how a client achieved a total advertising cost of sales (TACoS) of 6% by leveraging brand affinity and strategic adjustments, highlighting the critical need to assess demand and competition for new clients to ensure a path to profitability. The episode explores the ever-changing Amazon marketplace, emphasizing the need to adapt and stay ahead. Robyn discusses the challenges faced by direct-to-consumer brands, the advantages of Amazon's Buy With Prime feature, and essential Amazon marketing commandments for success. With her valuable insights, you'll learn how to maintain a strong brand presence, craft effective ad strategies, and secure top organic search positions, ensuring your brand thrives in the competitive world of Amazon selling. Visit Robyn's web site to learn more about her advertising strategies to succeed on Amazon. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	The Art of Social Media for Business and a Blueprint for Social Success	09 oct. 2024	00:28:12
Peg Fitzpatrick is today's guest and she discusses what she has learned being a social media guru and influencer for 10+ years. Peg has written a new book on Social Media Marketing for Small Businesses. Peg shares some great stories about working with social media legend Guy Kawasaki. Navigating today’s social media landscape can be overwhelming, but fear not! We dissect the strengths and weaknesses of popular platforms, shedding light on their potential for small businesses. From the chaotic nature of X (formerly Twitter) to the standout linking features of Pinterest, we explore how each platform can serve your business needs. Discover how early influencer access on new platforms fuels rapid growth, and learn why LinkedIn could be the key to connecting with your audience in meaningful ways. Consistency, quality engagement, and patience are your allies in the quest for social media success. With Peg’s expert advice, we offer a blueprint that emphasizes timeless principles over fleeting trends. From repurposing content creatively to building an email list and a robust website presence, this episode provides actionable strategies for long-term success. Don't miss out on Peg’s valuable tips, including the Pinterest 5x5 Power Up program, designed to keep your content visible and engaging. This episode is your ticket to mastering social media marketing for small businesses with a unique flair. The Pinterest 5x5 Power Up program Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Unlocking Email Marketing Success in 2024	07 oct. 2024	00:22:50
In this episode, we explore email marketing strategies for 2024 with digital marketing expert Cat Valverde, founder of Profesh. Discover how to generate significant revenue through email marketing without additional advertising costs. Kat shares insights on navigating a post-ad economy and offers practical tips, such as leveraging your email list, crafting creative messages, and making compelling offers. The discussion also covers overcoming email deliverability challenges and using platforms like LinkedIn for newsletter distribution. Tune in for actionable advice to excel in email marketing. Visit Cat's web site for more tips on email marketing in 2024 00:00 Introduction to Email Marketing in 2024 00:23 Meet Our Expert: Cat Valverde 01:01 The Evolution of Marketing Channels 01:47 Success Stories in Email Marketing 03:41 Strategies for Effective Email Campaigns 07:26 Challenges and Solutions in Email Marketing 10:36 Building and Maintaining Your Email List 19:00 Innovative Tips and Final Thoughts 20:13 Conclusion and Resources Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	How to Influence Buyer Behavior Without Feeling Gross and Get 300% Better Marketing Results	04 oct. 2024	00:27:40
Discover the power of empathy in marketing with our guest Chris Gray, a behavioral psychologist specializing in marketing known as the Buycologist. With over 30 years of experience in sales and marketing, Chris shares personal stories and insights that reveal how putting aside biases and understanding emotional consumer motivations can revolutionize marketing strategies. This episode promises a deep dive into the art of seeing the world through the consumer's eyes, crafting messaging that truly resonates, and maintaining consistent communication across all touch points. Explore the essential role of empathy as a catalyst for innovation and influence within the corporate world. Learn from Chris's insights on emotional branding, with top brands and draw inspiration from industry leaders like Microsoft's CEO, who champions empathy as a driver of corporate success and innovation. Discover a practical seven-step process for ethically influencing consumer behavior by understanding motivations and simplifying the buying experience. Whether you're looking to build meaningful customer relationships or drive personal and business growth, this episode reveals how empathy can be strategically harnessed to shape successful and innovative organizations. Visit the Buycologists's web site. 00:32 Meet Our Expert: Chris Gray 00:04 Defining Empathy in Marketing 02:26 Real-World Application: Dollar Store Case Study 07:03 Challenges and Strategies in Implementing Empathy 12:12 Steps to Influence Customer Behavior 17:42 Emotional Needs in Consumer Behavior 21:05 Empathy in B2B Marketing 25:08 The Role of Empathy in Innovation Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Victory Vibes: Winning Strategies for Sweepstakes	02 oct. 2024	00:20:37
Learn the secrets to running and winning sweepstakes! Business leaders can transform sweepstakes into a powerful marketing tool with our special guest, Carolyn Wilman, a marketer and sweepstakes expert. Carolyn shares her fascinating transition from the IT sector to becoming a sweepstakes connoisseur, and she provides listeners with practical tips such as setting up a dedicated email for entries and the critical importance of reading the rules. Marketers will especially benefit from Carolyn's advice on crafting robust rules to avoid legal issues and aligning sweepstakes with marketing goals, whether for launching new products or boosting engagement. Explore how businesses, both large and small, can harness the power of sweepstakes for growth, from HGTV's grand home giveaways to small businesses running social media contests. Carolyn offers valuable insights into planning, execution, and legal considerations, sharing real-life anecdotes of near-missed prizes due to overlooked notifications. We also touch on the growing trend of holiday sweepstakes starting earlier each year and the importance of integrating these contests into a broader marketing strategy. Visit Carolyn's website, contestqueen.com, for more actionable advice and strategies to ensure your next sweepstakes is a resounding success. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Why Does Your Marketing Suck? And Why Are You Wasting so Much Money on Marketing?	30 sept. 2024	00:17:27
Why Your Marketing Strategy Is Failing and Costing You Money This episode explores common reasons behind ineffective marketing strategies and highlights why businesses often waste money on marketing efforts. The discussion aims to provide insights into optimizing marketing spend and improving overall marketing effectiveness. Discover how strategic marketing research and targeted planning can transform your approach. Our guest Sunny Dublick reveals a powerful case study resulting in a remarkable surge in sales. Learn firsthand why aligning your marketing efforts with the real needs and behaviors of your customers is crucial for success. Navigate the chaos of modern marketing with precision and purpose. In this episode, we break down the overwhelming volume of marketing messages we all face daily and show you how to cut through the noise with hyper-focused, relevant content. Don’t fall into the trap of generic tactics or over-relying on AI; instead, prioritize human-centric strategies that truly resonate with your audience. Sunny’s philosophy emphasizes exceeding customer expectations and crafting messages that inspire and entertain, especially for critical demographics like millennials and Gen Z. To learn more from our guest Sunny Dublick check out her web site Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Mastering Personal Branding: Proven Strategies for Success and Credibility	29 sept. 2024	00:24:19
Ever wondered what sets a truly impactful personal brand apart from the rest? Join us as we talk personal branding with Isaac Mashman, a seasoned personal branding consultant. From network marketing to managing musical talent, Isaac's entrepreneurial journey has been diverse and enlightening. He shares with us his unique approach to personal branding, emphasizing that the essence of building a strong individual identity goes far beyond mere media appearances. In our conversation, Isaac takes us through the nuts and bolts of constructing an effective personal brand. We explore the significance of Google Knowledge Panels, how to acquire one, and the crucial role of unique identifiers in distinguishing yourself. Isaac provides actionable advice on why and how to invest in personal branding, whether it's for income generation, achieving fame, or promoting a cause. Learn the steps to optimize and build a personal brand that stands the test of time. Finally, we discuss the principles of personal branding success and the importance of maintaining credibility through ethical practices. Isaac speaks passionately about the value of genuine connections over follower counts and advises against shortcuts like purchasing followers or paying for features in prestigious publications. Instead, he advocates for recognition earned through genuine efforts and hard work. Tune in for practical tips on leveraging AI for content creation and standardizing social media handles to build a trustworthy personal brand. Connect with Isaac 00:25 Isaac Mashman's Background 00:59 Transition to Personal Branding 01:53 Challenges in Modern PR 03:33 Defining Personal Branding 05:12 Building a Personal Brand 10:48 Importance of Google and Knowledge Panels 16:48 Reasons to Invest in Personal Branding 18:02 Success Stories and Strategies 22:25 Final Thoughts and Advice Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Marketing Changes in the Creator Economy and AI Innovations in Producing Content with Descript CEO Andrew Mason	24 sept. 2024	00:26:43
Exploring the Creator Economy Shift and the Rise of Descript with Andrew Mason In this episode, we delve into the significant shift towards the creator economy, discussing how over 200 million creators are reshaping marketing on platforms like YouTube, Instagram, and TikTok. Our special guest, Andrew Mason, CEO of Descript, provides insights into this trend and shares the journey of Descript, an innovative audio and video editing tool. Learn about the origins, development, and unique features of Descript, including its AI capabilities branded as Underlord, and the newly launched Rooms for remote recording. Andrew also offers valuable advice for aspiring creators and discusses the future direction of Descript, emphasizing the importance of craft in an AI-driven content creation landscape. This is one of the first podcast episodes recorded with Descript's new virtual studio offering called Rooms coupled combined with Descript's Underlord AI editing tools. 00:00 Introduction to the Creator Economy 00:34 Meet Andrew Mason, CEO of Descript 00:55 The Evolution of Descript 02:37 Descript's Impact on Content Creation 04:04 Marketing Strategies and Product Growth 09:15 AI Integration and Innovations 14:56 Descript's New Features: Rooms and More 20:48 Future of the Creator Economy 23:27 Advice for Aspiring Creators 24:30 Conclusion and Upcoming Features Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Inside the Process of Going Viral in B2B - Balancing Creativity, Experimentation and Process	15 sept. 2024	00:23:29
How can you make a B2B brand go viral on social media? In today's episode we discuss how Mallory transformed her company's social media presence using humor and relatability, driving engagement from millions of people and growth. Ever wondered how to foster a culture of innovation within your team? Mallory offers invaluable insights on the importance of having structured, documented processes for content creation, particularly in podcast production. Learn about the tools she uses, like Asana and Trainual, to streamline workflows and maintain high-quality output. Embrace a culture of experimentation with Mallory's strategies for balancing core values and taking calculated risks—proven tactics that have led to viral social media content and exceptional marketing results. Check out Trainual's very funny Instagram account. Mallory's podcast Inside the Process Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	How Founders Can Leverage Personal Branding to Scale Their Company to $10 Million+	15 sept. 2024	00:30:05
Discover how Brian Smith, the visionary founder of Strategy Ladders, turned the adversity of losing all his clients during the COVID-19 pandemic into a golden opportunity. By harnessing the power of his personal brand, Brian built a thriving consulting business with over 40 consultants to $10 Million in annual revenue using personal branding. This episode is packed with insights, including how Brian overcame his fear of posting on LinkedIn, stayed authentic, and distinguished himself by challenging misleading influencers. Learn the art of attracting high-ticket clients through storytelling and consistently sharing valuable business insights. We then explore the intricacies of building personal brand loyalty within a service-based consultancy. Brian shares his experiences on the potential pitfalls of a business overly reliant on a single individual and the importance of cultivating a team-oriented culture. Discover how nurturing personal brands for everyone on your team can foster loyalty and enhance retention, all while maintaining strong leadership to ensure a cohesive and supportive work environment. This discussion sheds light on the nuances of running a consultancy without paid advertising, emphasizing organic growth strategies through platforms like LinkedIn. Finally, we delve into the critical role of LinkedIn in amplifying business success, especially for companies with revenues under $25 million. Brian underscores the importance of personally managing your LinkedIn presence to refine your Ideal Customer Profile and Unique Selling Proposition. We discuss actionable strategies for creating engaging content, the effectiveness of controversial topics to attract mature clients, and the necessity of being personable and visible to potential clients. This episode is a must-listen for anyone looking to master personal branding for business growth and long-term success. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	How Can Marketing Drive $100 Million in Revenue?	12 sept. 2024	00:24:37
Unlock the secrets of explosive growth marketing with insights from Alex Montas who has driven over $200 million in revenue for top brands. Learn from his groundbreaking strategies at Bloomberg Media, where he skyrocketed the company's revenue to $100 million in just three years through focused performance marketing, deep audience understanding, and innovative pricing experiments. Discover how proactive adjustments in pricing can lead to substantial revenue gains, especially in a global market. Explore the future of marketing as we discuss insights on the resurgence of getting great ROI on Facebook advertising, LinkedIn's expanding horizons beyond B2B, and the burgeoning landscape of podcasting. We’ll highlight the growing potential of YouTube and how investing in video content can be a game-changer. Embrace the power of focusing on a few key strategies, mastering specific channels, and consistently experimenting to drive results. Connect with Alex on LinkedIn Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	How Great Leaders Consistently Captivate, Entertain and Inspire Audiences at Events	06 sept. 2024	00:26:22
Today we discuss how leaders become a captivating speaker that can entertain and inspire audiences. Our guest Peter George is an author of a book on this subject and a public speaking coach. Ever wondered how a speaker can turn a mundane presentation into an unforgettable experience? Peter shares his personal journey from battling a lisp and stutter to becoming a highly sought-after public speaker. Discover how transforming your focus from yourself to your audience can significantly elevate your public speaking game, enhancing both your personal brand and business impact. Imagine grabbing your audience's attention right from the start—Peter George reveals his top techniques for doing just that. Whether it's starting with a compelling story, posing a thought-provoking question, or presenting a startling statistic, Peter teaches us how to avoid the common pitfalls that can derail even the most prepared speakers. Learn how to maintain audience engagement in today’s distraction-filled environment by tailoring your message to resonate with diverse segments, ensuring it remains relevant and impactful. Finally, we delve into the importance of concise communication and relentless practice. Drawing inspiration from TEDx talks and top performers who constantly refine their craft, Peter emphasizes treating presentations as conversations, even with large audiences. Gain insights into how relentless practice and specialized coaching can elevate your public speaking skills to new heights. Whether you're a seasoned speaker or just starting, Peter George's practical advice will help you consistently captivate and engage your audience, making each speaking opportunity truly count. Get Peter's Book, download more than 50 public speaking tips and learn about his coaching services. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	How Influencers Drive Success with Live Streaming on Amazon, YouTube, LinkedIn, TikTok, and Instagram	05 sept. 2024	00:24:27
How does being in the military prepare you to be a great marketer? In today's episode we discuss using military precision to drive digital marketing success. Our guest is Jim Fuhs, a retired Marine Corps Lieutenant Colonel who has become an influencer marketing expert. Discover how Jim's disciplined approach led to rapid success with Amazon's influencer program and the creation of DealCasters, a show that caught the attention of industry giants like Dave Jackson and brands like Shure microphones. Jim explains how his military background equipped him with the skills necessary for thriving in the fast-paced world of digital marketing and offers actionable tips on starting your journey with simple, accessible tech. Jim shares stories about his podcast Dealcasters and how they Live Streamed to over 10,000 people on Amazon for black Friday. Jim has helped fascinate training for podcasters on live streaming at industry events like Podfest. Join us as we explore the powerful strategies behind successful live streaming on platforms like LinkedIn, YouTube, TikTok, and Instagram. Jim reveals the importance of understanding your audience and choosing the right platform to achieve your goals, whether to educate or entertain. Learn how to leverage recorded content for evergreen value, enhance your live stream quality, and utilize AI tools like Descript to polish your videos. We wrap up with essential advice on starting small, avoiding overspending on gear, and practicing consistently to build a solid foundation for your influencer brand. This episode is packed with practical insights and resources to help you succeed in the ever-evolving world of digital marketing and live streaming. Visit Jim's web site to learn more on this topic and connect with Jim. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Unforgettable Marketing Campaigns that Drive Results	26 août 2024	00:16:14
Today we discuss how to run great marketing campaigns with Joshua Ramsey, a veteran Chief Marketing Officer who has run thousands of campaigns. Joshua talks about his fascinating journey and reveals how a core message and strategic placement can captivate your target audience. Learn from his innovative 12-touchpoint strategy with an example that will shock you. Ever wondered what sets a creative CMO apart from a data-driven one? We break down the critical roles of these two distinct types of Chief Marketing Officers and how they each contribute to successful marketing strategies. By examining KPIs and real-world examples, such as leveraging Google Ads for brick-and-mortar traffic, we highlight the importance of tracking analytics and understanding customer acquisition costs. We wrap up with a few high impact tips on how to take your campaigns to the next level. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Advanced AI Strategies for Marketing to Drive Epic Results: Tools, Ideas, and Real-World Applications	25 août 2024	00:35:34
Curious about how AI is transforming the landscape of marketing? Join us as we host Jess Gonzalez, a seasoned marketer with a decade of experience at the intersection of AI and marketing. You'll uncover the secrets behind Jess's innovative approach to content production and curation. From scraping trending topics on Reddit to leveraging a human-in-the-loop system, Jess and her team have mastered the art of creating SEO-optimized content that truly converts. Discover how to streamline your ABM outreach and content creation with cutting-edge AI tools like HubSpot, Claude, Perplexity, and ChatGPT. Jess shares invaluable insights on automating processes to save time and cut costs, all while maintaining the quality and relevance of your marketing efforts. We also delve into the practical applications of AI in affiliate marketing—think automated image generation, review analysis, and ad creation—all integrated seamlessly into your campaign management. Tune in to learn why marketing fundamentals still matter and how AI can amplify rather than replace your existing strategies. Jess Gonzalez on LinkedIn Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	The Proven Formula Experts and Entrepreneurs use to Make Millions and Get Rid of Head Trash	25 août 2024	00:20:13
Ever wondered how you can multiply your earnings while gaining precious personal time? In this episode, we sit down with Dr. Noah St. John, a distinguished keynote speaker and author of 25 books, who reveals his powerful strategies for achieving remarkable financial success without falling into the trap of hustle culture. Dr. St. John shares inspiring success stories, including a client who transformed a $100K investment into $1.8 million and found time for a dream vacation, illustrating the profound impact of effective time and money management on your quality of life. Discover the core principles of Dr. St. John's seven-figure success formula, which hinges on five crucial phases: beliefs, habits, offers, funnels, and traffic. By balancing the inner game—your mental and emotional frameworks—with the outer game—your visible strategies and actions, you can achieve extraordinary growth. Learn how one company skyrocketed its revenue from $4 million to $20 million through inner game mastery. Dr. St. John emphasizes the significance of overcoming mental barriers, or "head trash," and the transformative role of positive affirmations in achieving high-level success and breaking through income ceilings. In our final segment, we delve into the innovative method of "afformations" (A-F-F-O-R-M-A-T-I-O-N-S), a technique that involves asking empowering questions like "Why am I so successful?" to rewire your subconscious mind for success. By addressing and dismantling self-limiting beliefs, you can remove the obstacles that have been holding you back. Dr. St. John provides practical steps for rapid and substantial growth, including an offer for a free book to further help you enhance your efficiency and achieve your goals. Tune in and listen to understand this new technology for the brain to unlock your fullest potential. Get the free 7 Figure Expert Book Visit Dr Noah St. John's web site Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	How to Become a Highly Paid Elite Keynote Speaker	24 août 2024	00:11:41
Join us in this episode as we welcome two industry titans, Kim Walsh Phillips and Justin Guarini. Kim, a marketing genius with a track record of transforming high-profile clients, teams up with Justin, a seasoned performer from American Idol and Broadway. They share their combined expertise to teach you how to capture your audience’s emotions and turn leads into loyal clients through powerful storytelling and targeted messaging. Hear success stories of professionals who grew their business massively by becoming a highly paid keynote speaker and selling from the stage. Get ready to elevate your public speaking game with actionable insights and proven strategies. Discover the art of engaging storytelling that promises achievable success and a clear path to follow. We discuss effective techniques from evoking emotions from the get-go to delivering a compelling call to action that converts. Additionally, learn about their masterclass designed to transform you from having no following to becoming a highly paid elite keynote speaker. For more information and to take the next step in your speaking career, visit speakandgrowrichworkshop.com. Tune in for a jam-packed episode filled with inspiration, practical advice, and tools to boost your public speaking prowess! Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Massive Career Benefits of Mastering LinkedIn and Personal Branding. And How to Win by Bring a Friend First	24 août 2024	00:22:38
In this episode, Eric welcomes Sandra Long, a renowned LinkedIn and personal branding expert and author of two books on the subjects. Sandra shares her journey from B2B sales and leadership to becoming a LinkedIn consultant over the past 11 years. She discusses comprehensive strategies for optimizing LinkedIn profiles, building a personal brand, and the importance of building trust and relationships. Sandra offers practical tips from her books, including the use of the services page, customizing profile activity sections, and focusing on being a friend first. She highlights real-life success stories of clients who have benefited from enhanced LinkedIn profiles. The conversation concludes with insights on why personal branding is essential for career and business growth in today's trust-deficient world. Get Sandra's books on LinkedIn and Personal Branding on her web site https://www.postroadconsulting.com/tools-and-resources/books 00:00 Introduction to LinkedIn Mastery and Personal Branding 00:25 Meet Sandra: LinkedIn and Personal Branding Expert 02:08 Success Stories: Real-Life LinkedIn Transformations 04:48 The Importance of a Strong LinkedIn Profile 06:05 Is Personal Branding Worth It? 16:01 Top Tips for LinkedIn Success 18:32 The Bigger Picture: Personal Branding Beyond LinkedIn Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Does Outdoor Advertising on Billboards, Blimps and Cars Work?	18 août 2024	00:16:40
Unlock the secrets of outdoor advertising with our latest episode featuring industry expert Charlie Riley. Discover how to harness the full spectrum of out-of-home (OOH) advertising, from classic billboards to avant-garde guerrilla tactics like wearable billboards and blimps. Charlie's insights shine light on the power of a multi-channel approach, seamlessly blending OOH with digital, social, and direct mail strategies. Get ready to be inspired by innovative campaigns, such as wrapping smart cars for experiential marketing and the clever use of direct mail to amplify brand visibility. Ever thought OOH advertising was too pricey or impossible to measure? Think again. Charlie debunks common myths and reveals cutting-edge tracking methods like website pixelation and QR codes that bring accountability to OOH campaigns. You'll also learn how targeting secondary cities can make your budget stretch further and how OOH fits perfectly into B2B and ABM strategies. Whether you're launching a new product or planning a regional campaign, tune in for creative, cost-effective strategies that make outdoor advertising not just feasible, but revolutionary. Check out Charlie's company Onecreen.AI Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Your Destiny is Defined by Your Relationships - How to Use LinkedIn to Your Advantage	17 août 2024	00:26:01
In this inspiring episode, our guest Matt Cretzman shares his incredible journey of leveraging the power of LinkedIn, starting from a pivotal moment in 2019 that altered his life and career. Discover how his passion for connecting people and building meaningful business relationships led not only to career success but also to finding his wife. Matt's dedication is encapsulated in his book, "The LinkedIn Advantage," and he unveils some of his best LinkedIn marketing strategies, including how to export your entire activity history for maximum impact. Dive into the essential elements of a winning marketing strategy with our B-C-T framework: brand, content, and traffic. Learn from Matt as we discuss the importance of a strong brand and valuable content before driving traffic for conversions. Gain insights into advanced LinkedIn tactics such as targeting event attendees, making the most of LinkedIn newsletters, and using AI-powered conversational bots for engaging leads effortlessly. We also introduce LeadStorm AI, a groundbreaking tool that merges CRM features with outbound capabilities to automate your LinkedIn and email activities. This episode is packed with actionable tips and innovative tools that highlight how AI is revolutionizing LinkedIn marketing. Visit Matt's Web Site Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	How to Create a Category-Leading Brand	15 août 2024	00:14:15
Unlock the secrets to transforming a struggling business into a category-leading brand with our special guest, Jason Shafton, head of the growth consultancy Winston-Francois. Jason takes us through his impressive journey of revitalizing a European e-commerce company from a seven-figure monthly loss to profitability by meticulously optimizing marketing channels and operations. Learn how identifying inefficiencies and implementing best practices can drive exponential growth. Jason also shares a pivotal moment from his career at Google, where he played a key role in launching Google Music, underscoring the necessity of robust products and structured growth experimentation for effective marketing. Next, we explore the powerful art of storytelling to build brand presence. Discover the critical elements of achieving product-market fit and how leveraging customer feedback can significantly enhance your product experience. We'll guide you through telling your brand's story more effectively using platforms like TikTok and Instagram, and reveal the impact of engaging nano and micro-influencers to create a halo effect around your brand. Creativity, uniqueness, and differentiation are key themes in this chapter, helping you stand out from competitors. Check out Jason's web site Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	A Framework for Taking Your Career to the Next Level with Personal Branding and Marketing Yourself	14 août 2024	00:29:47
What if you could transform your career by simply understanding your unique value and marketing it effectively? Join us for an insightful conversation with Rita, a seasoned expert in personal branding, executive coaching, and leadership training, as she shares her wisdom accumulated over two decades. Her book, "Personal Branding and Marketing Yourself," offers a practical framework that could be the key to unlocking your professional potential. Rita recounts an inspiring story of a female CEO breaking through a male-dominated industry by confidently defining and promoting her unique brand. Explore the concept of personal branding beyond the realm of top executives and high achievers. Discover why it's crucial for everyone to have a thoughtful and deliberate plan that aligns with personal values and the company's mission. Through relatable anecdotes and expert advice, Rita emphasizes the importance of the three Ps—preparation, packaging, and presentation. Learn how these elements can lead to professional success and help you navigate career transitions, all while maintaining authenticity and credibility, especially in challenging situations. Empower your career development by taking proactive steps to build a remarkable personal brand. From keeping your resume current to engaging in continuous learning and networking, Rita provides actionable tips to stay ahead in today's competitive world. She highlights the power of storytelling in presenting your accomplishments authentically and stresses the value of servant leadership in making a lasting impact. Tune in for an encouraging discussion on how to elevate your professional life and stand out with a strong personal brand. Get Rita's book Personal Branding and Marketing Yourself on Amazon Visit Rita's web site Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Getting Big Results with Advertising, Content Marketing, and Connected TV. Plus the Winning Mindset for Sales and Marketing	13 août 2024	00:25:15
Unlock the secrets to skyrocketing your sales with expert insights from Debra Bowers, the resilient CEO of advertising firm Hexagon Media. Today we discuss newer marketing channels like connected TV and Debra shares why some companies generate lots of content but don't get sales from it. We dive into the right mindset for success with sales and marketing. Discover how she turned a local swimming pool company into a booked-out success story through a meticulous multi-channel marketing campaign. Debra shares her personal journey of rebuilding her career in her 50s and provides actionable advice on creating cohesive and consistent messaging across all media to achieve remarkable advertising results. Explore the intricate psychology behind sales and marketing as Debra reveals the importance of understanding buyer personalities and tailoring campaigns to emotional triggers. Learn why enthusiasm and authenticity are game-changers in sales and how to select the most effective platforms to reach your target audience. We also examine the evolving landscape of connected tv advertising, focusing on the opportunities presented by streaming services. Don’t miss this chance to transform your marketing strategies and take your business to new heights. Check out Debra's free ebook on the Mindset for Success Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Maximizing Marketing ROI with Strategic Focus, Evolving Tactics, and Doing More with Less	12 août 2024	00:21:06
Discover how to transform your marketing efforts into powerful investments that yield incredible returns. Join us as we chat with Caroline Crawford, a marketing communications veteran with over 13 years of experience. Caroline shares profound insights, including a striking case from the wellness industry where reducing marketing efforts by half led to a remarkable boost in engagement and leads. Learn why concentrating on what aligns with your brand's core message and the channels your team loves can sometimes mean doing less to achieve more. Ever wondered how to keep up with the ever-changing world of marketing? Caroline explores the shifting dynamics of marketing channels, the rising costs of platforms like Google and LinkedIn, and the latest changes in email marketing regulations. She highlights the essentials of a strong foundation—like a well-optimized website and efficient sales workflows—to ensure your advertising efforts truly pay off. Gain clarity on the nuances of SEO and the specialized knowledge needed to stay ahead of Google's algorithm changes, all while prioritizing your marketing goals effectively. Struggling to make the most out of limited marketing resources? Caroline offers practical strategies for maximizing content impact, including how to repurpose a single article into a month's worth of engaging material. She emphasizes the critical need for setting clear goals, whether it's generating leads or building brand awareness. Plus, get a sneak peek into the future with insights on the rising influence of AI tools in marketing and the importance of discerning which new technologies will genuinely connect with your audience. This episode is packed with actionable advice to streamline your marketing strategies and boost your ROI. Check out Caroline's web site and podcast Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	How did 4,000 Creators Become Best Selling Authors and Get Thousands of Book Sales?	05 août 2024	00:14:21
After spending 6-12 months writing a book how do authors sell tens of thousands of copies and get on best seller lists? This episode promises to reveal the secrets behind Tyler Wagner’s phenomenal success in helping authors do that with his companies - Authors Unite and Partner Profits. As a Wall Street Journal bestselling author, marketer, and entrepreneur, Tyler Wagner shares how he built his company by focusing on creating powerful referral relationships instead of pouring money into Facebook ads and SEO. Discover the importance of building a vast network of referral partners and how this innovative approach can transform your business. We also dig deep into the strategies Tyler used to leverage bestseller status to cultivate a dedicated reader base and attract significant media attention. Learn about the realistic expectations of reader engagement and the critical role loyal fans play in word-of-mouth marketing. Tyler provides actionable tips on using bestseller accolades to land media appearances, aiming for that tipping point where your book sales soar organically. Tyler's web site Authors Unite Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Driving Growth with Profitable Marketing Strategies by Mastering the Marketing Ecosystem	05 août 2024	00:16:49
How can you do less marketing and sell more product? We interview a CMO with insights on how to optimize the marketing ecosystem. Angela Frank, a seasoned chief marketing officer, shares her journey of turning disjointed marketing attempts into cohesive strategies, recounting a compelling success stories in optimizing use of different marketing channels. She reveals how identifying hidden growth opportunities and reallocating marketing budgets from ineffective ads to email automation can significantly boost revenue. We also discuss the rising costs of advertising on platforms like Google and Facebook and highlight the untapped potential of email marketing as a more effective and efficient channel. As we venture into the future of marketing, we examine the transformative impact of AI and search engines on SEO and user experiences. The discussion delves into the challenges posed by AI snippets in search results and the increasing necessity of paid advertising. We emphasize the importance of diversifying traffic sources through robust social media presence and content strategies. Additionally, we explore the implications of emerging technologies like OpenAI's new search engine and Apple's upcoming intelligence in iOS 18. Listeners can get a free copy of Angela's new book - Your Marketing Ecosystem: How Brands Can Market Less and Sell More - and resources designed to help you learn more about building effective marketing ecosystems here: Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	How Ambitious Brands Get it Done with Fewer Resources and Less Time with Good Marketing	02 août 2024	00:17:21
Ever wondered how to achieve marketing success when you have very limited time and resources? Tune in as we chat with Emily, a fractional CMO and the brains behind the Good Marketing Club, who reveals the secrets to transforming average marketing into captivating storytelling. Emily shares her mission to help ambitious founders achieve their vision, drawing from her dynamic experience, including a standout Christmas campaign for Iceland that defied budget constraints and time pressures. Discover how the right mix of videos, influencer partnerships, social media and digital marketing can rejuvenate a brand. Learn the power of creativity and collaboration in overcoming marketing challenges. In today's episode, we unpack the essence of effective marketing strategies with Emily, highlighting the necessity of challenging conventions and encouraging healthy debate within teams. We'll explore how to understand and connect with your audience by addressing their concerns with empathy and creativity. Emily emphasizes the value of having a unique perspective and ensuring your marketing resonates deeply with your target audience. Plus, find out why good marketing should be as enjoyable as it is impactful, and learn about resources like the Good Marketing Club for those ready to elevate their marketing game. Don't miss this blend of inspiration, strategy, and practical advice! Emily Dunlop on LinkedIn The Good Marketing Club Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Unlocking YouTube Success: Strategies for Explosive Channel Growth and Audience Engagement	23 juil. 2024	00:23:12
Ever wondered how some YouTubers skyrocket to success while others struggle to gain traction? Join us as we unpack the secrets to YouTube success with Aaron, a content creator who has amassed over 100,000 subscribers and 13 million video views. Aaron reveals his transformative journey from initial struggles to achieving a thriving channel. Learn how he prioritized quality over quantity, mastered video editing, and refined his scriptwriting to captivate his audience. Discover the game-changing impact of compelling thumbnails and titles, and how Aaron's dedication to continuous improvement set him apart in the competitive world of YouTube. Dive deep into the nuances of YouTube analytics and discover strategic insights for channel growth. We'll explore the powerful tools YouTube offers, the potential of evergreen content, and the platform's creator-friendly revenue model. Aaron shares how to leverage YouTube's retention graphs to enhance video performance, build a sustainable content strategy, and target a narrow, well-defined audience for higher engagement. Don't miss out on Aaron's invaluable tips on crafting simple yet effective thumbnails and titles that resonate with viewers, ensuring your content stands out in a crowded digital landscape. Visit Aaron's web site - https://www.aumgrowthmarketing.com/ Check out Aaron's YouTube Channel Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Getting to $100 Million in Sales with Demand Generation	19 juil. 2024	00:17:20
Speed is Everything in Marketing and Finding the Pain Customers are Running Away From is Key Unlock the secret to accelerating your business growth by tuning into our conversation with Don Markland, CEO and founder of Accountability Now. Discover why prioritizing lead generation is the cornerstone of immediate cash flow and long-term success. Don shares his entrepreneurial journey, offering practical examples and proven strategies that underscore the importance of targeting high-intent traffic. Learn how to avoid the common pitfall of sinking resources into branding and marketing without seeing results and build a solid financial foundation first. In the latter part of our episode, Don sheds light on the common mistakes entrepreneurs make and emphasizes the power of seeking support and expanding your vision. He challenges the notion that entrepreneurs must go it alone and encourages embracing assistance and chasing bigger, more ambitious goals. This episode is packed with actionable advice on demand generation strategy and insights that could have a massive impact on the growth of your business. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	How to Be a Voice That Moves The World - Transforming Lives Through Emotional Storytelling	13 juil. 2024	00:26:28
How can you launch a passion campaign that helps over 7.5 million children in need? In today's episode we find out what happens when a successful corporate executive encounters a child who doesn’t know what pajamas are and rises to the challenge to help children around the world. Join us as we sit down with Genevieve Piturro, whose remarkable journey from the corporate world to founding the Pajama Program is as touching as it is transformative. Experience the pivotal moment that led Genevieve to shift her life’s focus to providing comfort for children in need. Her passion and purpose-driven approach not only changed her life but also spurred the growth of the Pajama Program, earning it national recognition and media attention, including an appearance on Oprah. In this episode, Genevieve opens up about the significant challenges and emotional hurdles she faced as she transitioned from a corporate career to a life dedicated to helping others. We tackle the essential topic of sleep and basic necessities for children living in impoverished conditions, and how Genevieve’s efforts have made a profound difference. Through the lens of her personal experiences and the moving story of a young girl, we discuss how emotional storytelling has the power to inspire social change and mobilize communities towards meaningful causes. The conversation also explores the power of storytelling in marketing. Genevieve shares how connecting with donors, children, caregivers, and volunteers through genuine and heartfelt stories can resonate deeply and create a passionate following. Discover how finding your audience—those who share your values and mission—can amplify your impact. We also highlight ongoing opportunities with the Pajama Program and how you can get involved to support children in need. Visit pajamaprogram.org for ways to contribute and learn more about Genevieve’s extraordinary work. Visit Genevieve's Web Site Get involved with the Pajama Program and help children in need Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Driving Growth with Mastermind Groups to Achieve Long-Term Success	12 juil. 2024	00:24:40
Ever wondered how to harness the collective genius of a small group to catapult your business to new heights? Join our conversation with Liz Scully, a mastermind expert who swapped the glitz and glamour of Hollywood for the impactful world of business strategy. Liz unveils the magic behind mastermind groups, where small, intimate gatherings create a powerhouse of accountability, support, and innovative ideas. Listen to her inspiring journey and discover how these groups provide the critical feedback and strategic advice entrepreneurs need to thrive and achieve long-term success. Choosing the right mastermind group can be a game-changer, and Liz shares the practical steps to find your perfect fit, whether you're just starting out or a seasoned pro. We discuss the pros and cons of in-person versus online formats, the importance of a skilled facilitator, and the value of investing in paid masterminds. Plus, Liz debunks common misconceptions and highlights the unparalleled sense of community and collaboration these groups foster. Don't miss out on this episode packed with actionable insights and expert advice that could transform your business and help you live your dream. Get more info about being in a Mastermind and Running a Mastermind at Rethink Central Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	The Growth Framework Business Leaders Need to Succeed	11 juil. 2024	00:24:52
Unlock the secrets to sustainable business success with Bill Flynn, a veteran professional with over 20 years in high-tech startups. You'll gain invaluable insights into how understanding customer problems and implementing disciplined business operating systems can drive true growth. Bill shares his journey from pivotal roles in sales and operations to becoming a growth coach, emphasizing that solving real customer issues is far more critical than simply chasing innovative ideas. Through a compelling case study discover how initial assumptions about customer needs were radically transformed through getting direct customer feedback. We learned that customers valued simplicity and ease of use over features we initially thought were important. This newfound understanding allowed us to fine-tune our messaging, boosting sales and leading to a profitable acquisition by Iron Mountain. This episode shows how prioritizing customer insights can streamline product development and marketing strategies, particularly in challenging economic climates. Learn how to build a high-performing team that can drive your business to new heights. Bill and Eric discuss the importance of hiring A players and focusing on core customers using the 80-20 rule to maximize profitability. We also delve into proactive problem-solving by addressing root causes rather than just immediate issues. Find out why business leaders should "fire themselves" from day-to-day operations to focus on the future of their business, and get practical advice on simplifying life by concentrating on what truly matters. This is a must-listen for anyone serious about long-term business success. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	AI Strategies to Create High Quality Content and Take Your Content Marketing to the Next Level	10 juil. 2024	00:28:50
What if you could revolutionize your content marketing strategy using the power of AI? Our latest episode features a captivating discussion with Nathan, the head of content marketing at Copy.ai, who brings a wealth of experience from his days of blogging, mastering SEO, and working at an agency. Nathan reveals how Copy.ai leverages AI to automate the more mundane aspects of content creation, such as research and initial drafts, while emphasizing the irreplaceable value of human editors to add depth and authenticity. Gain insights into how AI can help maintain a consistent brand voice across various channels, especially amidst team changes and the involvement of freelancers. Explore the fascinating possibilities of advanced tools like ChatGPT 4.0, which can enhance productivity and brand consistency by adhering to a company's specific brand voice. Listen as Nathan discusses the evolving landscape of SEO and the shift towards middle and bottom-of-funnel content for better engagement. This episode is a treasure trove of strategies and tactics for defining high-quality content marketing, underscoring the indispensable role of human oversight to ensure accuracy and readability. Don't miss Nathan's expert advice on responsible AI usage to avoid generic outputs, particularly in thought leadership pieces that require genuine human insights. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Building a Remarkable Marketing Team - Mastering the Gen Z, Millennial and Gen X Divide	30 juin 2024	00:22:16
Ever wondered how to build a marketing dream team from scratch? Learn from the expertise of Janet Granger, a seasoned marketing strategist who has successfully navigated these waters for over 25 years. This episode is packed with actionable insights on recognizing and nurturing hidden talent within your organization. Janet dives into the importance of empowering employees to take risks and innovate, sharing an inspiring success story that underscores the value of experimentation and learning from failures. Get ready to gain practical tips on fostering a culture that encourages growth and creativity. Managing a multigenerational workforce can be a complex task, especially with the cultural differences between millennials and Gen Z. We explore this dynamic with Janet, who offers strategies to align job expectations through honest descriptions and regular role updates. We'll discuss when to hire full-time, opt for part-time, or outsource tasks, ensuring your marketing team operates efficiently. Janet also addresses the gap between academic preparation and real-world business with innovative training programs. Visit Janet's web site Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	How to Build a Strong Business from a Podcast and Get Millions of Listeners Every Month	29 juin 2024	00:17:36
Ever wondered how to build a successful business from a podcast and get millions of downloads every month? Get ready to be inspired by Lindsay McMahon, a veteran podcaster who shares her incredible journey from teaching English as a Second Language to co-founding and running a highly successful podcast for 10 years - All Ears English. Lindsay uncovers the secrets behind her show's growth to 8 million downloads per month, emphasizing the crucial role of consistency in producing thousands of episodes, memorable branding, and smart collaborations. You'll hear about the unique choices she made, like using bright yellow cover art and maintaining an authentic, conversational style that has won over a dedicated global audience. But it's not just about tactics; it's about heart. Lindsay reveals her core philosophy of "Connection, Not Perfection," a belief born from her own language learning struggles in South America. This approach prioritizes human connection over flawless grammar, resonating deeply with listeners and shaping her brand's identity. Whether you're an aspiring podcaster or simply curious about the power of authenticity, Lindsay's insights will leave you motivated and ready to take action. Lindsay's Web Site & Podcast All Ears English Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	How to Build a YouTube Channel to 100 Million Views and 500K Subscribers	28 juin 2024	00:15:46
Unlock the secrets to building a thriving YouTube channel with insights from Finn McKenty, who transformed his career from working with giants like Nike and Nintendo to amassing over 500,000 Subscribers on YouTube. Finn's story is one of strategic pivots and deep audience understanding, particularly how he leveraged psychology and nostalgia among millennial males to skyrocket his channel. Whether you're an aspiring creator or an entrepreneur looking to capture an audience, Finn's journey offers valuable lessons on navigating the early challenges of content creation and finding your niche. Learn how to create content that genuinely enhances your viewers' days, be it through humor, education, or problem-solving. Finn's approach is all about making a meaningful impact, and his practical tips are designed to help you succeed. Finn's YouTube Channel Punk Rock MBA Finn on LinkedIn Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	One of the Largest Seafood Restaurants Becomes a Media Powerhouse and E-commerce Brand	28 juin 2024	00:21:09
How does a family-owned seafood restaurant transform into one of the most celebrated dining destinations in the United States? We're thrilled to welcome Michael Ungaro, CEO of the San Pedro Fish Market, as he reveals the compelling marketing strategies that catapulted his business to success. From their humble beginnings in 1956 to a sprawling 55,000 square foot location serving 2 million guests annually, Michael shares the journey of innovation and creativity that earned them Guinness World Records and a top spot as one of the top 10 most Instagramed restaurants. Listen in as he explains how the unique customer experience of selecting your seafood and watching it be cooked has played a pivotal role in their success. Michael discusses how he created a TV show that will air on Amazon Prime this fall - The kings of Fish. Next, we explore Michael’s visionary leadership in evolving the San Pedro Fish Market from a restaurant to a dynamic media brand and e-commerce powerhouse. With ambitious plans to open 10 new locations within the next decade, Michael discusses the importance of content creation, storytelling, and strategic vendor partnerships. Learn about their focus on internal talent development, providing opportunities for long-term employees and fostering the next generation. Through personal anecdotes, Michael offers valuable insights into how businesses can innovate beyond traditional models and build lasting customer loyalty, even in challenging times. Finally, hear Michael recount a touching initiative at the Port of Los Angeles where a YouTube scholarship program turned local students into ambassadors for their community, shifting negative narratives into positive media buzz. The episode wraps up with Michael emphasizing the transformative power of storytelling in marketing and sharing practical tips for enjoying San Pedro Fish Market’s offerings through Goldbelly. Get San Pedro Fish Market food from Goldbelly Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	How to use Cognitive Empathy as a Marketing Super Power to Create Big Ideas Worth $100M+	26 juin 2024	00:23:48
What if you could unlock the secret to creating marketing that deeply resonate with consumers? Join us for an engaging conversation with Rob Volpe, CEO and founder of Ignite360, where we uncover the transformative power of curiosity and empathy in marketing leadership. Rob shares his journey of creating big ideas worth $100 Million+ with General Mills, diving into the game-changing strategies behind Nature Valley Granola Protein and the WeYogurt campaign for Yoplait. Through these compelling examples, you’ll learn how truly understanding consumer motivations can lead to extraordinary marketing and product success. In our discussion, we explore empathy not just as a skill, but as a superpower that can elevate your marketing efforts. Rob breaks down the difference between emotional and cognitive empathy and explains why AI tools like ChatGPT can't fully replace genuine human connection. To combat the "beige-ification" of AI-generated content, Rob outlines five essential steps to becoming more empathetic: dismantling judgment, asking insightful questions, actively listening, integrating understanding, and using solution imagination. Finally, we tackle the courage it takes to practice empathy, encouraging you to embrace it as a powerful tool in both your professional and personal life. Check out Rob's website, book, and trainings Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Here's How to Increase Your LinkedIn Engagement by 1,800% Using AI	25 juin 2024	00:14:24
Unlock the secrets of LinkedIn success with Joe Apfelbaum, the energetic CEO of Ajax Union and a leading expert in digital marketing, LinkedIn strategy, and artificial intelligence. Joe unveils his groundbreaking AI tool, Evy AI, designed to boost your LinkedIn engagement and credibility through personalized content creation. Imagine a tool that helps you craft tailored LinkedIn posts, comments, and messages daily, enhancing your visibility and securing more business meetings. Get ready to transform your LinkedIn game with actionable strategies for consistent posting, commenting, and direct messaging. In our discussion, Joe also dives into essential tactics for expanding your LinkedIn network and optimizing your profile. Discover the power of personalized connection requests, the importance of engaging with notifications, and how to create a compelling profile with a strong headline and a structured about section. Hear Joe's predictions about the future of LinkedIn and AI, including the rise of hyper-personalization in professional communication. Plus, learn why giving back by engaging with others' posts can significantly boost your own credibility and visibility. Don't miss this chance to leverage LinkedIn and AI for unparalleled professional success! Try out Evy AI for Free Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	When AI Meets the Content Beast, Developing a Blueprint for Integrating AI at Work, and Avoiding AI Overwhelm	18 juin 2024	00:20:28
Join us as content marketing expert Geoffrey Klein shares his fascinating journey, from collaborating with the legendary Seth Godin to giving a Tedx talk on storytelling and getting certified in AI at MIT. Geoffrey unveils how he founded his own marketing agency centered on visual storytelling and offers a glimpse into his book, "The Content Beast." Listen to his TEDx talk experiences and discover the keys to building a robust personal brand that strengthens your credibility and thought leadership. Curious about how AI can reshape your workflow? Our NTG (non-technical geek) segment dives into the practical side of AI integration, breaking down task identification into manageable categories. We tackle the issue of AI overwhelm and make a strong case for AI literacy workshops to help organizations create effective AI strategies. Drawing valuable insights from MIT's AI certification, we discuss the concept of co-intelligence and the indispensable role of human involvement in AI. Plus, take a moment to dream with us as we look at AI through the lens of Star Wars, showcasing the timeless allure and potential of this groundbreaking technology. Visit Geoffrey's Web Site, Listen to His Ted Talk and More Info on AI & the Content Beast Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	How Self-Belief, Self-Worth and Consistency Drives Success for Marketers	18 juin 2024	00:21:11
Ever wondered how a computer engineer navigates from the corporate world to becoming a veteran podcaster with over 1,700 episodes? Join us as Alan, CEO of Next Level University, recounts his compelling journey catalyzed by a life-altering car accident, leading him to the transformative world of podcasts. Alan shares his unique five-pointed star business philosophy that emphasizes the critical pillars of branding, marketing, sales, delivery, and community. Learn about the impactful initiatives of the Next Level Hope Foundation. Discover the reality behind achieving time freedom in business and the importance of accurate self-perception in this episode. We dive deep into the value of consistency, perseverance, self-improvement, and self-worth in building a successful business. Alan shares his personal commitment to leading by example, fostering both self-belief and self-worth, and how these principles can empower you to achieve your goals. This episode is packed with actionable insights and motivational stories that you won't want to miss. Check out Next Level University Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Selling Millions Through Organic Marketing, Strategic Podcasting, and Coaching	17 juin 2024	00:20:19
Curious about how to attract high-value clients without spending a dime on ads? Tune in as Jeanne Omlor, a super elite business coach, reveals how she skyrocketed from financial struggle to millions in sales through organic marketing and strategic podcasting. Jeanne’s journey, including the launch of her podcast with an astounding 62 episodes in the first month, offers a wealth of actionable insights. Discover her secrets to simplifying podcast production with next generation tools and the importance of taking what she calls "massive messy action" to drive extraordinary results. Jeanne shares stories including how she got over $100,000 in sales from organic posts. This episode also sheds light on mastering organic marketing and the art of genuine engagement on social media, with a focus on LinkedIn. Learn how to craft clear messaging, deliver valuable content, and build authentic relationships both online and offline. Jeanne also tackles the myth of overnight success, emphasizing the need to choose yourself and take control of your destiny. Don’t miss her motivational stories and practical tips that can revolutionize your business approach and ensure you're on the path to success. Visit Jeanne's web site Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	How Amazon Proved the Biggest Risk in Marketing is Not Taking Risks	15 juin 2024	00:23:30
What if embracing new trends could be the key to unlocking unprecedented success? In our latest episode, we sit down with Steve Anderson, an accomplished author, influencer, and marketer who shares invaluable insights from his extensive career in the insurance industry and technology consulting. Steve reveals the intriguing origins of his book, born out of a detailed analysis of companies like Amazon, and uncovers the 14 growth principles inspired by Jeff Bezos' shareholder letters. From crafting an eye-catching cover to achieving the unexpected milestone of having his book translated into 20 languages, Steve provides a treasure trove of knowledge on creating high-quality, impactful content that goes beyond surface-level marketing tactics. But that's not all! We also unpack the innovative marketing strategies that have catapulted Amazon to its current dominance. Discover how Prime membership transformed consumer behavior with its revolutionary free two-day shipping, and learn about the competitive advantages Amazon has harnessed through speed, selection, and pricing. Additionally, we explore the rising trend of using video mail to boost email engagement, sharing firsthand experiences and practical tips for making your video communications stand out. Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to help you thrive in today's ever-evolving landscape. Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	Driving Growth and Saving Lives with Press Releases - The Power of PR for All Businesses	12 juin 2024	00:24:31
Discover the fascinating journey of Mickie Kennedy, the visionary behind eReleases, as we explore the evolution of PR and media relations over the past 25 years. Mickie shares his experience in creating an affordable national distribution service for small businesses through PR Newswire, recounting memorable collaborations with Shark Tank companies and highlighting a life-saving press release for a Russian immigrant. Learn how eReleases has been instrumental in helping startups and authors gain significant media attention despite budget constraints, showcasing the power of strategic PR. In an era dominated by social media, we examine how platforms like Instagram and TikTok have reshaped news dissemination, particularly among younger audiences. Mickie discusses the rise of influencers, who now hold journalist status on traditional newswires, and their dual role in media and advertising. Despite the changing landscape, newswires remain invaluable, offering unique opportunities for small businesses to capture media attention with compelling stories. Gain insights into why PR is not just for large companies and how small businesses can leverage their novelty to gain positive media coverage. Unlock effective PR strategies with Mickey's expert advice on creativity and storytelling. Hear real-world examples of how a well-crafted narrative can transform a product launch into an engaging story that captivates journalists and audiences alike. Discover actionable tips and strategies from eReleases' masterclass to elevate your PR game, whether you're a novice or seeking to refine your approach. This episode is packed with valuable insights and inspiration to help you achieve meaningful outcomes through the power of PR. Get the Free eRelease Masterclass on Press Releases Here Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn
	How to Drive Growth with Podcasting as YouTube Becomes the Top Platform for Podcasts	07 juin 2024	00:26:31
Discover the secrets to catapulting your business to new heights with growth architect Beate Chelette, who shares her incredible transformation from overcoming personal adversities to selling her business to Bill Gates. Learn how Beate strategically harnessed the power of YouTube as it is becoming the number one podcast platform and why being an early adopter can drive massive growth. This episode promises to equip you with actionable insights into the constantly evolving landscape of marketing, with a spotlight on YouTube's rising prominence in podcasting. Beate's five-star success blueprint for growth is meticulously broken down, revealing how to tackle business challenges one quarter at a time. From tapping into YouTube's peak viewership periods for lead generation to supercharging your CRM follow-up strategies and integrating cutting-edge AI tools for content repurposing, we cover comprehensive tactics to ensure sustained business growth. Hear firsthand from Beate about the dynamics of managing a company amidst ever-changing market conditions, her spiritual approach to strategy, and the profound emotional impact of landmark business decisions. Tune in for an episode full of practical advice and inspiring stories designed to help you architect growth like never before. Beate's YouTube Channel Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Send us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes. Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on Instagram Eric Eden on LinkedIn

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